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Full text of "Moving Picture World (Dec 1917)"

Scanned from the collection of 

The Museum of Modern Art Library 



Coordinated by the 

Media History Digital Library 
www.mediahistoryproject.org 



Funded by a donation from 
Domitor 



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FL 
3Z.3 <] 



Digitized by the Internet Archive 

in 2012 with funding from 

Media History Digital Library 



http://archive.org/details/moving34chal 



ol. 31, No 9 



December 1, 1917a 



Price 15 Cents 

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Copy-right 

1917 

by tha 

Ohalmn* 

Publishing 

Company. 



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,oldw^! 



picture 



Goldwyn productions 
come closer to per- 
fection than any 
motion pictures 
now beintf made." 

Cleveland news 









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— t m.i 



CHalmerg Publishing Company 516 Fifth. Ave. NewY v 



1250 



THE MOVING PICTURE WORLD 



December 1, 1917 



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Herbert Rawlinson 



' He pokes a gun in my face and backs me across the room 
to a minister and a girl I never saw before and says : "' 



66 









§9 



GEORGE BRONSON HOWARD at his incomparable best. An 
underworld and society drama with the biggest twist ever 
screened. Surprise at the shouting point. One absolutely 
certain money-getter. Publicity of every kind to match. 







"The Man Without 
A Country 



Endorsed by the Committee on National 
Defense as the greatest patriotism-maker 
ever offered the American public. From 
the deathless masterpiece by Edward 
Everett Hale. Produced by Thanhauser. 

"Pay Me" 

Dorothy Phillips in a 7-reel drama of the 
West that grips like a Grizzly. Punch, 
power and pressure at their highest notch. 



"The Co-Respondent 

Elaine Hammerstein and Wilfred Lucas 
in a $50,000 publicity driven drama of 
modern newspaper life made by Ralph 
Ince from the stage play by Alice Leal 
Pollock and Rita Weiman. 



"Sirens of the S 



ea 



Louise Lovely, Carmel Myers and count- 
less Venus-formed maidens in a ravishing 
dream of female loveliness. Glorious 
diving nymphs. The Picture Magnificent. 
6 Reels. Produced by Allen Holubar. 



The Price of a Good T 



rme 



Mildred Harris and Kenneth Harlan in the most affecting love story ever fatefully 
surrounded by the temptations of illicit pleasure and clothes. From "The Whim" by 
Marion Orth. Produced with indescribable richness of sympathy and detail by Lois 
Weber, the Belasco of the Screen. See and book at any Jewel Exchange. 







INC 

1600 Broadway, New York 















December 1, 1917 THE MOVING PICTURE WORLD 1251 

GEORGE K. SPOOR 



announces 



TAYLOR HOLMES 



the star with the widest smile 



m 



The Ultra Feature 



"Uneasy Money" 



Taken from the story by P. G. Wodehouse 
in The Saturday Evening Post 



COMING SOON! 

In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



1252 



THE MOVING PICTURE WORLD 



December 1, 1917 




BIGGEST 

Money Getter of 

The Season for Exhibitors 






^rpHE MYSTERY SHIP" is without the slightest shadow of a doubt the biggest 
money getter of the season for Exhibitors. If you think this is "just conver- 
sation" go to your nearest Universal Exchange and ask them to project the first 

episodes of "THE MYSTERY SHIP" for you on the screen — then pass your own opinion. 

$35,000.00 

spent to procure a few feet of film for the first episode alone — but, ye gods — what colos- 
sal thrills in that few feet! Huge castle walls dynamited— destroying $35,000 worth of 
property to give your patrons a $35,000 thrill — biggest they have ever seen in any serial 
in their lives. Judge of the immensity of this serial by this tremendous wallop. 



December 1, 1917 



TH p MOVING PICTURE WORLD 






f th* Serial* 

Have you your copy of the Big 
Ad Campaign book ? 

BIGGEST and finest advertising campaign book ever issued, ready 
for every Exhibitor. Completely filled with ideas, ready made 
display ads, novelties, stunts, publicity stories and helps to assist 
you in putting over "THE MYSTERY SHIP" for 18 straight weeks in 
tornado style. 










£<■.>*-* 



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S®.^"-:..":%;^'-Vfe-, 



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*to\^; 



- '■■■ ^^ .. -,,*^ W^^%£r : &- 

A Real Winner! 

FROM any angle you view "THE MYSTERY SHIP" 
you'll find that it's a real winner. Punch, power, 
love, romance, daring adventures, thrilling escapes, combine 
to give your patrons the serial with 18 weeks of wallops. 
BOOK NOW, thru any Universal Exchange. 

UNIVERSAL FILM MANUFACTURING CO. 



BEN WILSON 

NEVA GERBER 

Kingsley Benedict 



&*£*- 



and big Universal cast, enables 
you to advertise broadcast the 
serial with the ALL STAR CAST. 
A score of distinct ad- 
vantages guarantee you 
biggest returns you 



ever had. 



1600 Broadway 



CARL LAEMMLE, President 
'The Largest Film Manufacturing Concern in the World 




THE MOVING PICTURE WORLD 



December 1, 1917 



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What Would 
You Do? 



IF a dissolute man whose life your medical 
skill had saved, robbed you of your beloved 
wife, then cast her off to crawl like a 
wounded animal to your door to die — would 
you take her in and care for her child, just 
born? WAIT! In through the door comes — 
the destroyer of your happiness and hers. 

How would you treat him? 

BEFORE you make up your mind, see William 
Stowell in "Fighting Mad," at your nearest 
Universal Exchange. See one of the biggest 
emotional crises ever put on the screen. See a 
mighty photodrama that thrills with its rush of ac- 
tion, while it glorifies the noblest impulses of the 
human breast. See "Fighting Mad." The booking 
will take care of itself. 

Watch for these Two Butterfly Productions 

LOUISE LOVELY with 
BETTY SCHADE ._ 



"THE WOLF AND HIS 
MATE" 



Directed by 
ED. LeSAINT 



GRACE CUNARD 



"HELL'S CRATER" 

Directed by W. PEARSON 



Universal Film Manufacturing Co. 

CARL LAEMMLE, President 

•The Largest Film Manufacturing Concern In the Universe" 

1600 Broadway New York 



■'fWdi 








\jfouir<?Jbv<?ii)l Molly Malone^CUa Hall M 2be'7?ay 



December 1, 1917 



THE MOVING PICTURE WORLD 



1255 



HOW THE CRITICS RAVE ABOUT 

J2fos.7?.Sjict& IMEWESTjdwo'xCllBATEST SPECTACLE 



.. 




Written by 

C. GARDNER SULLIVAN 

■/ . Directed and Photofyaphed by 
%&&&*" IRVIN V. WILL AT. 



WID— "Properly handled, 'The Zeppelin's Last Raid' should gel 
oodles of money. If you can't get real money with this, it would 
seem to me that you should go out and have a heart-to-heart 
talk with yourself and find out what's the matter." 



TELEGRAPH: 

"The newly organized U. S. EXHIBITORS' BOOKING 
CORPORATION have in 'The Zeppelin's Last Raid,' 
their first release, a feature that will thrill, entertain 
and impress all who see it, and one which the wise 
exhibitor will make every effort to show." 

REVIEW: 

"The U. S. EXHIBITORS' BOOKING CORPORATION 
are launching 'THE ZEPPELIN'S LAST RAID' as their 
initial release. SUCCESS IS SPELLED FOR THEM." 

NEWS : 

"It will meet every demand of the exhibitor whether 
he cater to a hundred a night or two thousand, and 
REGARDLESS OF HIS NEIGHBORHOOD." 



WORLD : 

"For the FIRST TIME the workings of a German 
dirigible are shown on the screen, and the DETAILS 
OF A RAID upon a DEFENSELESS VILLAGE REPRO- 
DUCED," 

MIRROR: 

"All in all, 'THE ZEPPELIN'S LAST RAID' again 
demonstrates the skill and artistic sense of THOS. II. 
INCE as a director and producer of big pictures." 

NEW YORK TRIBUNE: 

"NOTHING AT ALL LIKE IT HAS EVER BEEN 
SEEN ON THE SCREN." 



iraHiiiTQRS'BflOKiNG tQRPOR ATIQN 

EXECUTIVES: Frank G. Hall— William Oldknow 

Top o' the Times Building, New York 



NEXT 



ANOTHER THOS. H. INCE SENSATION 



BESSIE BARRISCALE- THOSE WHO PAY 



>» 




OPEN BOOKING or FRANCHISES 
in Order of Application 

Book through the following exchanges: 

HOFFMAN FO0R8QI IM NBW YORK <729 Ser?nih At».[: 
m n \i.ii in: W Swan Bl i. riTTSiiruc.il i^' Fowl 

CLEVELAND ISloanp BldK.. 1T"S|<--' 

CINCINNATI 01 Eiju.rvM Jbeatra 
< HICAOO i-'"T S \V»h«sh Av 

R At K *NS V- CITY MINNKAItH l> 
PORTLAND. S W Fll iXCNSl I add 
York. iH-nrtinc opening of new offlowl — FRANK <•) i. 
MAY JERSEY I-'-" W '-"'I Sr ■ N.w York)— GLOBI i * 

FILM CO NEW EN( Wlncheater BL. BoMol Maaa.1 

CONSOLIDATED FILM « SUPPLY COMPANY A 

M w ORLEANS I BU)i DALLAS lC<w 



Id Anawerinr Advertiaementa. Pleaae Mention the MOVING PICTURE WORLD. 



m 



.IE MOVING PICTURE WORLD 



December 1, 1917 




6S4ar 





A BLUEBIRD Photoplay As exquisite as a 
breath of morn. Directed hy Elsie Jane Wilson. 
Book through your BLUEBIRD Exchange, or 
BLUEBIRD Photoplays. (Inc.) 1600 Broadway. 
New York. 





ITTLE BOY BLUE 

tossed on a bed of fevered 
pain. The long hours of 
anguish extended into the 
night. Bitter thoughts of Uncle 
Oliver surged through Clara s mind — 
that he to whom Love was a stranger 
should have hurt their Little Boy, 
whose sunny presence was the very em- 
bodiment of Love, Clara — Ella Hall. 
Clara's Mother— Gretchen Lederer. 




tn i ry^ HE pent-up resentment of 
years burst into a torrent 
of words from Fred when 
Uncle Oliver opposed his 
marriage to Clara. "Im not afraid 
of you any longer, he cried, "You re 
going to listen to what 1 say. I shall 
marry whom I choose and when I 
choose ; and I can make my own 
living. Fred — Emory Johnston. Uncle 
Oliver- Winter Hall. 





LD JOE had served the 
father and the grand- 
father of Little Boy Blue 
yet his heart was as young 
as the spirit of youth itself. And it 
did not make him unhappy to know 
that the Little Boy s noise disturbed 
the early morning slumbers of grouchy 
Uncle Oliver — in fact he enjoyed it. 
Old .Ac — Harry Holden. /.Htle Boy 
Blue— Little Zoe Rae. 




December 1, 1917 



THE MOVING PICTURE WORLD 






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b luebir 



K-. 



■■■■■•■■■■» 



R_ 






rFACEVAU/D 



A Super BLUEBIRD Wonder- Play 
which Oivcs great Scope to the re- 
markable Versatility and unique 
Personality of Broadway's Favorite 

Directed \>y RobtZ. Leonard 
BLUEBIRD Photoplays ring 



IftOO BROAOWAV 



1* An.w.rin, Adverti.em.n,.. Pte... Mention th. MOVING PICTURE WORLD. 



1258 



THE MOVING PICTURE WORLD 



December 1, 1917 




mm 




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Am< 






O/VG THE 
MANYTHINGS TO 
BE THANKFUL FOR 

IS AN 

EFFICIENT 
OKGMIZAnON 

WHICH HANDLES 




$UCC E$$FU t PRODUCT I0N$ 

FOR FOR.EIGAI FIELDS 



OUR EFFICIENCY If AN EflABLIAJED FACT 
OUR PRODUCTION/ HAVE PROVEN /UCCE//FUL 



[«]iiPi(»];Kirii[«i;w«u]»Mrti imimwitm] 



OUR PRODUCTION/ ARE /ELECTED BY EXPERT/: 
. YOUR REQUIREMENT/ APE KNOWN BY UX 

WE OPEMIE EVEDYWHEftE 

^EXCLUSIVE EXPORTED/ OF jTPEEB CARBON 




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fs&S^ 



mmmmm 



INTER/- OCEAN FILA\ 



PAULH.CROMELIN 

PRES. 6 6EN'L. flGR. 



mmmmt 



220W.4-2»oST. 

NEW YORK CITY 



wmMmm 



IBM 



ODTO 



^T? "The Pullman Bride 

Thackeray is said to have discovered the title lor tl Vanity 
Fair" in a dream. 

That was before the days ol the ParaM0UNT--Mai K Sknnki i 

Comedies- 

In fact, ii anybody had ever dreamed 01 anything 
like ' ' The Pullman Bride ' in Thack s day, every- 
body in the town would have been praying lor sleep. 

GLORIA SwANSON is the bride and CHESTER CoNKLIN 
mixes things up lor the groom. 

It's some dream all right, all right! 
GPammountCPictures (tftpomtion 

**~ FOUR F1GHTY-F1VE *^FIFTH AVENLTi^/FORTY-PIRSTST 



-FIVE FIFTH AVENL*E^*/FORTY-PIRSTST 

NEW YORK 

Controlled by FAMOUS PLAYERS-LASKY CORPORATION 

Adoi mi ZvtOt, fret. Jesse L. Laset, Viee-Pret. 

Cecil B. DeMille, Director General 



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THE PULLMAN BRIDE' 

"Here comes the bride" and "Ob, Boy" — it's some bride. 

Its a fine little wedding with the groom all resplendent with that greenish 

expression, and the meek little bride with the exultant look and a piano 

mover grip on his arm. 

Gosh — ain't matrimony wonderful. 

And the Pullman honeymoon — thats when it really starts — Oh 1 merciful 

camouflage — the wedding party gets so mixed. 

Did you ever think ol all the funny things that could happen to a new 



( 



brid 



e in a 



Pull 



man car: 



Of course you couldn't 

But MACK SENNETT didn't miss any — in fact he invented a few new ones. 

Don't miss it. 




December 1, 1917 



THE MOVING PICTURE WORLD 



1259 



J 






J i 



A new force at work for 
the exhibitors of America 




Leading, as always, Famous Players-Lasky Corporation, has en- 
couraged newspapers to go to work seriously and scientifically, 
to develop our great industry. 

Or course, exhibitors of Paramount and Artcraft Pictures will 
reap most or nearly all of the benefit of this great movement, 
because it is so firmly impressed in the minds of newspapers 
through the million dollar advertising campaign, and from 
actually viewing the pictures and plainly recognizing the super- 
iority in quality — that there are only two kinds of pictures, 
namely, Paramount or Artcraft Pictures — and the others. 

For instance the Troy (IV. V.) 
Sunday Budget writes in part— 

"I might call your attention to the fact that on Sunday, December 
9th, we plan to put out a special theatrical and motion picture 
section of some 12 or 16 pages, which we will circularize from 
Troy, Albany, Cohoes, Watervliet, and Mechanicsville — the general 
idea of this section being to create sentiment for the need of amuse- 
ment of our people in the midst of war times. The section will 
contain strong editorial argument, specially written articles by 
well-known men generally and locally, on the subject of amuse- 
ment. The fact that there are very few legitimate theatres in this 
territory will make the section chiefly devoted to motion picture 
theatres." 

We have literally hundreds of letters of this kind and in an earl v 
issue of the "Morning Telegraph" where the space available for 
display is larger, we will print excerpts from thirty of them, 
selected to cover nearly every State in the Union. 

Here is a permanent value — the exhibitor buys in addition to the 
privilege of showing the foremost stars and productions avail 
able today. 

Here is immediate revenue, which the Famous Players-Lasky 
Corporation is turning to the thousands of theatres on whose 
screens the Paramount and Artcraft productions are seen. 

Pictures that are worthy of newspaper backing are the 
pictures your patrons want to see — and you want to show. 

/(jjffK FAMOUS PLAYERS -LASKY CORPORATION' 0UL 

*B*^^^=; ADOLPH ZUKOR Pro JESSE L LASKY :%.r Prvs CECIL B DE MULE AmtSrCmrtf \-rft\ I L 1 

•wm& ^^l-= — . 1 — fWy 





I-'" 1 THE MOVING PICTURE WORLD December 1, 1917 

iJbet two ( Exhibitors tell about 1 
I Who is J\{urihej~ One "A 






S TAN^ y eN th Ave. 

SB 6-5 „» -»'» T * , • 

3 B «~<" N C ,TV 

*^a sevens * ve 
729 vnrt city- 

,.- Sherry- episode o* 

* eaI ^n tw 8eC0 „t y°* 

,. .»»««' We ,4 1 a"" 1 * n- 

*° ^ . oro*4* •» "» lM 00 „ln S 

+ v e eeti &J - t0 get- 

9taI ' ■^ : * Mttl * 






WESTE 




UNION 



NEWCOMB CARLTON 



AM 





RECEHEDM 

66 KS M 60 BLUE 3 E«» 



0EM0.NE8 .0*A H8P0CT29 '9>7 

VERY much ^t.f.eo .it). "■« SH °; c ' yEsTEROt¥ PLAyE0 T0 CAP*C,« 

NUM BER 0*« 1H.S 1HE»T« ! «I«T. ^ ^ ^ 

ALL „ 0BUCE0 10 1UBN ».« """ „ F muE 0E SER.AL 

b »,n«.»g out mh .overuse - SS1B L T ASSURE us 

co,u.,— L ° 

VEW M T.sr.C10RY RE1URNS EOR «"* «""» 

1/AJESTIC 1HEATBE CO 
«, o_H»£EJ«C^^^ 

1» A*t* a rla a AdvtrUicmcnts. Please Mention the MOVING PICTURE WORLD. 



.***■ 



Cpa ramomt 






THE MOVING PICTURE WORLD 





Nuttjy 
Knitters 

Thomas J. Gray 

Directed by 

Chester M.DeVonde 



f# 



"Capitally worked out" 

"Thomas J. Gray has another 
of those Victor Moore comedies 
at the Strand this week. Each 
has a farce idea that is capi- 
tally worked out. Funnier than 
any of the highly rated . . . 
comedies. And it's told quickly, 
thanks to Chester M. De Vonde's 
direction." — S. Jay Kaufman in 
"Round the Town," New York 
Globe. 

Proving again that Klever Komedies 
are the comedies that feature a real 
star and are 

The comedies that tell a story 

Released November 1 9 th 

Open Booking All Paramount Exchanges 





Klever Pictures, Inc. 




"Uchtres 



>.+*+*- 




la Aniwmrtag Advertisements, Please Mention the MOVING PICTURE WORLD. 



1264 



THE MOVING PICTURE WORLD 



December 1. VJ]7 



Exhibitors, knowing of 
the remarkable success 
of this production in 
other cities, are swamp- 
ing Goldwyn with 
bookings. 

This is the picture that 
makes heavy public pat- 
ronage an absolute cer- 
tainty. 

In every theatre it has 
returned a profit and 
won tremendous pop- 
ular approval. 

If temporary conditions 
have slackened your 
business "The Manx- 
Man" will solve your 
problem. It is released 
exclusively through 

Q oXdmy n 

Distributing Corporation 

16 East 42d Street New York City 



Unless you 
contract for 
this product- 
ion now you 
may have to 

wait for 
"open dates" 



The Manx-Man Co. 

PRESENTS' 

The sensational, book- 
ing success of the year 

George Loane Tuckers 

picturization of 

HALL CAINE'S 

dreatest story 

THE 

MANXMAN 

"with 

Elisabeth Rlsdon 

Henry Ainley 

Fred Groves 



December 1, 1917 



THE MOVING PICTURE WORLD 










. — , , — , — __ 



I 

■:■;■■:■ 
'■-■'■ 

i;s 



SiK 






The picture 
that makes 
you prouder 
than ever of 

being an 
American!' 



is? 
ii 



IrA M. Lowry 

PRESENTS'- 

FOR THE 

FREEDOM 

OF THE 
WORLD 



by 

CAPT. EDWIN 

BOWER 

HESSER 












Playing to capacity bus- 
iness and turn-away at 
every performance 
wherever booked. 

A huge, timely patriotic 
production that makes 
the blood thrill; akeyed- 
to-the-minute panorama 
of human courage. 

The biggest screen 
drama of the World 
War. 

"For the Freedom of 
the World" can be book- 
ed only through Gold- 
wyn. To reap the larg- 
est exhibitor profits 
write or telegraph at 
once for prices and 
"open dates." 

Q oldvxyn 

Distributing Corporation 



16 East 42d Street 



New York City 



sv 



iV-- ■ . ; ■ ■ — — — 



,-;■;■; ■ ■■;•:-;;■;-' ■,;,■■; 



1266 



THE MOVING PICTURE WORLD 



December 1, 1917 



ariej/ress. 



'/er ipmeak 



T^ECEMBER 9 is the release date for this 
famous comedienne's second appear- 
ance in her new series of uproarious screen 
entertainments. 

Exhibitors throughout America are stim- 
ulating their programs and attracting new 
patronage by booking this Marie Dressier 
series of two-reel comedies. 



DrmlerVroducinQ Qtrporation 

presents- 

MARIE 
DRESSIER 



IK 



FIRED 



99 



These popular comedies are released on 
the open booking plan and can be booked 
only through the offices of 



(3 oldmun 

Distributing Corporation, 

16 East 42d Street New York City 



vimfinrnnnnBBnnnnHnnnniMinfinnnBnnnftnnnnniinnnnnnnnnrinrnnnnfrnnniiifinnnnniininiini 




Pathe 



WIID OVUR HIM" 

* Imu^l lell vou how my 
patron^ like XtlKlT 7 

They pimply <jo wild- 
over him especially ihe 
two reel Comedie?. 

I think liikeS lively, 
life* wa? the mo gl telfr 
factory film of any hind 
lever ran in thig hou $e:' 

$R?t$$l£, PROP'R, 




^We receive &ovq$ of lef- 
ier$ like thi^ on ihe iwo 
reel I0N0OME iUKi; 
and the one reel 

1JOUN COMEDIES 
in cadi of which 
TUB OlD X I O Y D 
i$ ^larred. No exhibitor 
\$ qivinq hi$ audiente 
lhe hestt in Comedy 
uniiL he ,Aowtf Harold 

Elpyd^ t 7 r r-r -r7-rT7T 



Piathe 



DORIS KENYON 

without doubt one of the most- 
beautiful qirls of staq© and screen 

.s the star of 7ho HIDDEN HAND: With her 
arc such sterlinq plaqers as Sheldon Lewis, who 
in Pathe serials has set a new *\at\6ar6 for screen 
'heavies/' Arlin© Prettu.and Mahlon Hamilton. • 




If qou are one of the qreat majoritij of 
successful exhibitors qou have made much 
moneq with Pathe serials. You know theq 
are built tor qour audiences. You owe it to 
qourself to look into "7/,<? HIDDEN HAND: 
risk the nearest Pathe exchanqe to screen 
for qou several episodes. You'll want it ! 

7?e/eo*ed Aovembor 2^\— 




A scientific criminal of extraordinarq attain- 
ments and utter malevolence, a beautiful 
American qirl who throuqh accident of birth 
is involved in the political strife of a qrecrL- 
empire and thus has powerful and unscrupulous 
enemies } here are iho elements of a fascmai- 
inq and thrillinq serial. 

% HIDDEN HAND 



Pathe 



BBS 




You remember the constant and endless charm 
of ^lhe Exploits of Elaine?" with its new tqpe 
of scientific criminal. Arthur B. Reeve wrote 
it. M>w with the aid of Chariest Log ue he 
has put those thrills into "7/t<? HIDDEN 

hand; 




OpSEVENT 
PEARLS 

WiTH 

IMOLLIE KING- 



naND 



CREIGHTON HALE 

^Produced by 7\STI?2\ 

Directed by Donald Mackenzie 
"Written by ■« Chas^V. Goddar<f 



Pathe 




fter all is said and done Pathe 
Serial? dau in and daij out brinq 
more people into the picture theaters 
than anq pictures made 

BOOK"3fe SEVEN PEAPLS- 

and qou'll see the reason whu. 




Here come 
the proofs 




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i|MBH 


TAJ 


LIAI 



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e star. 



£S£LJ^°rning .Circulation 



'.T"~> 



"— - : v-:„.r; 






MR. AND Mrs. Sidney Drew. 

■ • • 

SOMEWHERE IN New York. 

• • • 

DEAR FOLKS. 

• • • 

I'VE NEVER met you. 

• • • 

AND ON my paths. 

• • • 

ABOUT NEW York. 

• • • 

I'VE NEVER seen you. 

• • • 

BUT SOMEHOW. 

• • • 

I HAVE a feeling. 

• • • 

THAT WE'RE friends. 
» • • 

AND THAT some day. 

• • • 

WE'LL JUST sit down. 

• * • 

AND START right in. 

• • • 

WITHOUT ANY preliminaries. 

• • • 

OR ANYTHING. 

... 

AND JUST be friends. 

• • • 

AND WE probably won't. 

• • • 

BUT ALWAYS. 

• • • 

THERE'LL BE that feeling; 

• • • 

AND I'LL know about it 

• • a 

AND SO w^l you. 

• <• • 

BECAUSE IT must be 

• • * 

THAT WHEN folks 

GIVE SO much pleasure 

• • « 

OF A clean. 

■• • * 

AND HEALTHY. 

AND WHOLESOME son 

• • • 

AS YOU give. 

• • • 

THAT IN return. 

• • • 

THERE-MUST come back. 

• • • 

A CONSCIOUSNESS. 

• • • 

OF THE friends you make 
v • • 

AND FOR months. 

• • • 

I'VE WANTED to toll you. 

• • • 

THAT WHENEVER It happens. 

• * ♦ 

I SEE your pictures. 

• • • 

IN A picture house. 

• • • 

I COME away. 

• • • 

WITH A desire. 

• • * 

TO SIT right down 

• • • 

AMD WRITE you. 

• • • 

AND TELL you. 



^ 




Ne 



w 




OWNE 



GOSSIP 

^^ (REG.U-8.PAT.pFF) 

BY K.C.B. 



^. i W.U.ff. ff^ffWfflf 



y 



JUST HOW much. 

• • • 

A LOT of folks. 

... 

AND THEIR wives. 

• • • 

WOULD LIKE you to know. 

• • • 

THAT IN that part. 

• • • 

jOF THEIR hearts. 

• • • 

THAT THEY keep for the folks. 

• • • 

WHO BRING them joy. 

• • * 

THERE'S MRS. Drew 

• • * 

AND MR. Drew. 

... 

AND I'VE wanted to tell you. 

• .' • 
THAT THOSE of us. 

* • • 

WHO HAVE children 

• • • 

ARE NEVER ashamed. 
»■ • • 

TO LET the kids. 
... 

LOOK INTO that part. 

... 

OF OUR hearts. 

• • • 

AND 6EE you there 

• • • 

AND THOSE are the things. 

• • • 

THAT I'VE wanted to say. 

• • • 

AND THIS morning. 

• • • 

WHEN SOME poor man 
«.» • • 

WITHOUT A. eouL 

• • • 

ASKS YOU. 

• • • 

HOW MUCH it cosL 

... 

TO GET in here. 

» . . 

THE WAY you have. 

• • • 

JUST TELL him 

• • • 

THAT ALL it cost. 

... 

WAS A cleanly mind 

... 

AND ITS use. 

... 

IN THE things you do. 






THANK you. 



New York 
Ameri can. 




RELEASED 
NOVEMBER 

20 th 



^5-* 



/ 



\ 



W 



P 




METRO 

Maxwell Kaiser 

Traduction Manager' 



ETRO PICTURES CORPORATION Presents 

7 ke greatest personality in the history 

of American Amusements. 

Ethel Barrymore 

& eternal mother 

Adopted from Frank Mc. Calls great novel iRed Horse Hill 
by Mary Murillo and directed by Frank Reicher. 



METRO PICTURES CORPORATION* 



147 6 BROADWAY / >V N B W "V O IX K. 




To Ascher Brothers of Chicago- 
Gentlemen: 

We thank you for opening your new, 
beautiful Adelphi Theatre with Emily Stevens 
in'OUTWITTEDV 

We thank you for having opened your 
Lane Court Theatre with Emily Stevens in 
THE WAGER" 

We thank you for having opened your 
Metropolitan Theatre with Ethel Barrymore 
in THE WHITE RAVEN • 

We now suggest that you prepare 
another new theatre and begin its career with 
the greatest production in which appears the 
greatest character of the yeav*7his character 
is JUNE* 

Yours very truly, 

METRO Pictures Corporation, 

by the President* 

1. \ .%ur habit of opening your new theatres with METRO 
u Pictures is gratifying It indicates confidence in METRO 
Pictures * WATCH METRO 















TRIANGLE 



"FOR VALOUR" 

with 

Winifred Allen 

Supervised by Allan Dwan 




The story ot a Joan of to-day — a martyr to 
Humanity's holy cause. Here's a chance to 
feature a big patriotic "Allies" day at your 

theatre. 

Released November 25 








iX 



g^TRIANGL 



"THE REGENERATES" 

with 

Alma Rubens 

and 

Walt Whitman 



Released November 25 



'i 



The blue blood of aristocracy turns yellow 
when not mixed with the red blood of democ- 
racy. Here's a play with a message that will 
linger with your audience. 









TRIANGLE 







TRIANGLE 





THE GOOD ONES 
NEVER DIE 



Book the Fairbanks and Hart Reissues 




Exhibitors that are running the Fairbanks and Hart 
re-issues report that they are going over in wonderful 
shape and are proving big money-getters. 

This is your opportunity to run big stars in their best 
productions at reasonable prices. 

Don't delay. Wire or write the nearest TRIANGLE 
exchange for prices. 



December 1, 1917 



THE MOVING PICTURE WORLD 



1207 



POX SPECIAL FEATURES 



One - a -week. 



5*L - a- ye arr 



^/lemosfbeautiftil stars on the screen 
JIho the most popular man 
In the December releases — 



H 



iiiiiiiiiiiiiiiiuiiiiiiiriiiniiiHiiiiHiiiiiiuiuiiiiiiiuiiiniiiiiniiiiiiiiiiii 1 



JEWEL CARMEN JUNE CAPRICE 



3ax Specials have taken the 
country hy Storm • ' 



•the stars are hest 
the stories are "best 
the productions are "best 



Fox features secures a mint 



miiiiiiiimiiiiiiiniiiiimiiWMiiiiiiinmiiiiiiimiiiiiiiiiii.iiii! 




FOX FILM CORPORATION 



. 



g Advrtl.Mi.nti, PU... Mention th« MOVING PICTURE WORL» 



1268 



THE MOVING PICTURE WORLD 



December 1. 1917 



WILLIAM FOX 



)h 



SANTA CLAUS 

INTENDED 
THIS PICTURE 



THE BABE S 

WITH FRANCIS CARPENTER AND VIRGINIA LEE CORBIN 



AS A 

CHRISTMAS 

PRESENT 

FOR THE 

WORLD 



& 



o 



** 



In Answering Advertisements. Please Mention the MOVING PICTURE WORLD. 



December 1, 1917 



THE MOVING PICTURE WORLD 



1269 



PRESENTS 



V 'tl 1 \ M 






*K>: 






■\ 



ae-ss 



BOOK 
NOW 



:^c 



j>) 



^A 



THE WOODS 

STAGED BY C. M. AND S. A. FRANKLIN 



^o 



4 



SEE IT 

AT ANY 

FOX BRANCH 

AND GIVE 

YOUR PATRONS 

A MERRY 

HOLIDAY 



T 



1 w 



I 



a" 



F*tl 



•'» Jc 



iBXb 



V&*%\ 



*\¥ 






? <rs»w.>»- 



IN 



+*( 



FOX FILM CORPORATION 



1270 



THE MOVING PICTURE WORLD 



December 1 




JANE -v. -v. % 
KATHERINE 




J\ SPARKLING 



ocreen's best 
juvenile 
comediennes 

Exhititorsljest 
money fetters 

Public's best 
liked yoimgfans 




HEADY DEC. 



er 1, 1917 | THE MOVING PICTURE WORLD 

ii iHnmii 



1271 




^y ALL GROWN-UPS BUT THE 

7ooc BABY GRANDS as 



ma 




ers 



ZOMEDY- DRAMA 



and laujfh again 

Appeals to humans 
of all ages 

Box office tonic 
that never fails 

READY PEC. 

9 th 



Ik ■ -J v. 









>b>L t 



> 



\ 



Fox Standard Picture 

tefore you can hook it 
>ORATI OlSI'NewYork 



llllllllllHIIllllllllllllllllllllll I 



niiiini 'ii'iiniMmiimiimi 



--- 



1272"' 



THE' MOVING PICTURE' WORLD 



December 1, 191 



SPECIAL 







-williaive fox 

pre senate 

JUNE CAPRICE 

Jhe Sunshine "Maid 
in 

UNKNOWN 




Story by George Scarhcroujfh Staged by Harry Millavde 

A. girl who rises from 
an orphanage to be the 
wife of a millionaire. 

Guided By fate through 
traps and temptatians,her 
career takes her into 
Broadways £ry life with 
" The GoldenKid M 




December 1, 1917 



THE MOVING PICTURE WORLD 



1273 




Thrills for the Eager 
Throbs for the Sentimental 
Love for the Lovers 
Coinfor the Exhibitors . 

jffe wish you could read our mail from, the 
enthusiastic exhibitors wfho have contracted. 

for 

FOX SPECIAL FEATURES 



^PORATIOlsT 



1274 



THE MOVING PICTURE WORLD 



December 1, 1917 



STANDARD PICTURES- 



'he greatest money 
making picture 
r&^eser made 



"WILLIA1VI FOX 
presents 

THEDA BARA 

IkeROSEof 

BLOOD 

By Ri.ch.arrd OrdytxshA 

Staged hy J. Gordon Edwards 



A great 1918 
vampire role 
withThedaJBara 
at the acme of 
her vamping 

Released now 
on the open. 
!maa*ket> as an 
individual* 
attiuction7 w 

PresenicrishiriRtissia 
excitingly depicted/^ 



,> 



FOX FILM CORPORATION 



(^PICTURE S 




SELECT PICTURES 
CORPORATION 

presents 

ALICE 
BRADY 

"HER SILENT 
SACRIFICE" 

Directed by 1 EdvJard Jose. 

Scenario by Eve Unsell, from the play "The Red 

Mouse" by Henry J. W. Dam. 

Tke \o~de that dares all, and wins 
all — this is the theme of Miss 
Brady's first Select Picture. 





DISTRIBUTED BY 



SELECT PICTURES CORPORATION 







SELECT Kit) PICTURES 




TKe Photoplav of tKe Hour: 

'OVER THERE" 

\ Directed b"y lames KirkvJood 

Produced b^ Charles Rickman Pictures Corporation 

with 

Charles Richman 

and 

Anna Q. Nilsson 



"It will, without a doubt, provide 
the exhibitor with a strong box- 
office attraction. 

— Exhibitor s Trade Review. 



mmfi^ . mm 




DISTRIBUTED BY 



S E LE C T PICTURE S C R P O R AT ION 



SELZNICMfoPICTURES 




LEWIS J. SELZNICK 

presents 

RITA 
JOLIVET 



TKe Internationa 



1 Star 



In 



"LEST WE 

FORGET" 

Scenario and Direction by" Leonce Perret 
Produced by Rita Joli^et Film Corporation. 

More tkan a pkotopla>) — a su 
preme screen romance, ana the 
greatest soectacle ever filmed! 




. 



DISTRIBUTED BY 



SELECT PICTURES CORPORATION 



*r__i. f:» 



1280 



THE MOVING PICTURE WORLD 



December 1, 1917 




THE GOVERNMENT HAS DECREED THAT 



MUST 



mow 



THEIR BROWS IN PERPLEXITY AT THE 5CARCJTY OF GOOD COMEDO 
WITH THE INCREASED OVERHEAD— DECREASE OF MIRTH- 
MAKING CONSISTENTLY FUNNV FEATURES— RESTRICTED^ 
DISTRIBUTION OF OTHER BRANDS EXCHANGEMEN HAVE BECOME 




WHEN A5KED BY EXHIBITORS * WHAT GOOD COMEDY CA/V 
YOU GIVE ME TODAY?" WHATATREMEND0U5 RELIEF 
IT WOULD BE WERE YOU ABLE TO 5AY TO YOUR LIST OF EXHIBIT0R5 
"THIS WEEK WE CAN GIVE YOU A TWO-REEL COMEDY 
OF THE HILARIOUS KIND THAT CREATES LAUGH5 WITH THE 

WIDE OPEN 

REAL DYED-IN-THE-WOOL SHOUT PROVOKING COMEDIES CONCEIVED ALONG 
ORIGINAL LINES WITH NEW PL0T5.51TUATI0N5.CLIMAXE? AND FEATURING 
THE M05TUNU5UAL ACROBATIC COMEDIAN THE SCREEN HA5 EVERKNOWN 

YOU CAN NOW APPEAL T0THEGRfflANDQR0MN6(0mWVM 




December 1. 1017 



THE MOVING PICTURE WORLD 



1281 




COMEDIES ARE COMEDIES ONLY WHEN THEY 

PYRAMID 

THE LAUGHS. PILE THEM ONE UPON ANOTHER 

WE- HAVE FOUR COMEDiej COMPLETE. THE 
FIRJT TO REACH THE MARKET WILL CREATE MORE 
COMMENT THAN THE KAI/ER7 LATEJT MI/TAKE 

BECAME OF THE GROWING DEMAND FOR COMEDIEI AND THE FACT THAT 
WE ARE TERRIBLV BUjy ORIGINATING OTHER MIRTHJOME 
PRODUCTION* AND BECAU/E WE ARE JO BU/y WE MU/T 
AJKYOU TO COMMUNICATE WITH US M 5UGGE5TED BELOW. 
WE WILL NOT HAVE TIME TO ANMR THE HUNDRED; OF LETTER/ 
WHICH MU.JT NECEJ/ARILy FOLLOW AN ANNOUNCEMENT JO IMPORTANT 
WE WILL AVOID WAJTING THE ENERGy WE REQUIRE TO CONTINUE THE 
GOOD WORK JHOWN IN THE FOUR COMPLETED COMEDIEJ NOW ON HAND 
BY RECEIVING ALL MAIL AT THE ADDREJJ GIVEN AT THE BOTTOM OF THIJ PAGE. 




POLICY 



ONE TWO REEL COMEDY 
EVERY TWO WEEKS. 

TERRITORIAL FRANCHISE 
PUNS TO GOVERN 
THE SALES. 



ABSOLUTELY NOVEL PLOTS, 
IDEAS AND CLIMAXES. 

TO BACK THE PRODUCTIONS 
WITH THE GREATEST AND 
MOST HUMOROUS CAMPAIGN 
OF EXPLOITATION EVER CONCEIVED. 



WATCH FOR THE SEMI-MONTHLY TICKLE 

PERPLEXED EXCHANGEMEN ADDRESS 

BOX 10001 MOVING PICTURE WORLD 

IF YOUR LETTER IS NOT ANSWERED WITHIN ONEWEEK-- 
YOU WILL KNOW YOUR TERRITORY HA5 BEEN DISPOSED OF. 




1282 THE MOVING PICTURE WORLD December 1, 1917 



An Advertisement 

by 

W. W. Hodkinson 

THE OLDEST CONCERN IN THE BUSINESS 

The hundreds of friends who have written and telegraphed congratulations on the organiza- 
tion of the "new" W. W. Hodkinson Corporation suggest this thought to me. 

This company is not new. It is ten years old. It is the oldest concern with a continuous 
history of ONE CONSISTENT POLICY and one fairly consistent head that the trade 
has seen or seems likely to see. 

Only in corporate form are we new. Our ideals and our policies are as old as my experience 
in the business. 

I have talked with exhibitors for ten years, and I number by thousands those who 
believe in me and in my understanding and sympathy with their problems. 

For the others, I set down here the exhibitor experience which followed the four big steps 
listed last week. The records will bear out every statement I make. 

In 1907, in Ogden, Utah, my exhibitor rivals followed me with programs running a full 
week — and made more money. 

In San Francisco in 1911, the tri-weekly change, with non-conflict, uniform age, sched- 
uled films, bettered the service of the big houses and saved the lives of the little 
ones. -■--•. 

The "Progressive" exchange system of 1913 built the Pacific Coast into the greatest motion 
picture territory in the world for exhibitors as well as producers. 

During my presidency ef Paramount, the feature picture was definitely established as the 
solid basis of the business, and my policy of exhibitor protection and a dependable 
program put literally thousands of exhibitors into Dun and Bradstreet with ratings 
into the millions. 

Not one of my plans has been a rehash of the old— nor are my plans of today like, in detail, 
anything that I have ever offered before. But each has been grounded on the same 
eternal principles of fairness, co-operation and inter-dependence. Each grew 
with the business, each was adapted to and looked beyond the crisis of the moment. 

Today, again, my plan faces and looks beyond the present crisis. It does more than that. In 
the past progress has been made in opposition to the elements which ruled the busi- 
ness and to the elements which surrounded me.' 

Today, in full control of my organization, free to select the greatest pictures and distribute 
them in a way worth while, I have also eliminated all the elements which could 
possibly obstruct me. Today you are dealing alone with 




Bookings for the first two Paralta Pla/s are now being made: "A MAN'S MAN," with Mr. J. Warren Kerrigan, 
and "MADAM WHO?" with Miss Bessie Barriscale. Write the home office about your town. 

W. W. HODKINSON CORPORATION 

527 Fifth Avenue, New York 

Telephone: Murra> Hill 2123 



■MMM 



PARALTA PLAYS 



PICK OF THE PICTURES 



J. Warren Kerrigan 



Screen version by 
THOMAS G. GKRAGHTY 



u 



A Man's Man" 

DIRECTED BY OSCAR APFEL 




Written by 
PETER B. KYNK 




Clune's Auditorium in Los Angeles seats 3,000. 

"A Man's Man" was shown there and packed them in four times a day for a full week. 

Clune's Auditorium has played the biggest, from "The Birth of a Nation" to "intolerance." 

But it remained for "A Man's Man" to break the Saturday night house record of attendance in 

Clune's Auditorium in Los Angeles. 

How many seats in your theatre ? 

It isn't enough ! 



For bookings communicate with New York Offices 

W. W. HODKINSON CORPORATION 

527 FIFTH AVENUE Telephone Murray Hill 2123 NEW YORK CITY 



PARALTA PLAYS, Inc. 



729 SEVENTH AVENUE 
N EW YORK CITY 



4 





CARL ANDERSON, President ROBERT T KANB.Vlee.-PrM 

JOHN E DeWOLF, Chairman Directors HERMAN KATZ. Tress 

NAT. I. BROWN. Secretaiy and Gen 'I Manager 



Distributed B\ 

W.W. Hodk.nson Corporation 



1 




PARALTA PLAYS 



PICK OF THE PICTURES 




The Second Paralta Play 



I 



Bessie Barriscale 



IN 



"Madam Who?" 



Screen Version 
MONTE M. KATTERJOHN 



Written by 
HAROLD MacGRATH 



DIRECTED BY REGINALD BARKER 



. 



I 

r. 



The Third Paralta Play 



Henry B. Walthall 



IN 



U 



His Robe of Honor" 



Screen Version 
JULIAN L. LAMOTHE 



Written by 
ETHEL and JAMES DORRANCE 



DIRECTED BY REX INGRAM 



ROBERT BRUNTON, Manager of Productions. 



Distributed By 



W.W. Hodkinson Corporation 




- 



Mutual Film Corpora tion, c Present$ 



%&&& 



m^igaif 



M^M 



In five acts. Directed by Albert Capellani. 
Released the week of Nov. 26th. 

Check up for yourself the box-office value of this picture. The 
star— Edna Goodrich, known the world over as a beauty and one 
of America's foremost actresses. The director— Albert Capel- 
lani, a man whose work is known to photoplay fans everywhere. 
The story — an intense heart-interest drama brimming over 
with patriotism. Add up these factors and you'll realize that 
"American Maid" is a picture you can't afford to overlook. 
The big houses are booking it for long runs. 

Other Edna Goodrich features available at 
Mutual Exchanges include "Reputation," 
"Queen X" and "A Daughter ol Maryland." 



MUTUAL FILM CORPORATION 

John R. FreuUr. President 
Exchange! Evtrywhtrm 



XP^\ 







Samuel S. Hutchinson, President 
AMERICAN FILM COMPANY, \HC, presets 



MARY MILES MINTER 



fHE >\ATE 4 

THE SALLYANM" 



OTHER MINTER SUCCESSES 

Available at Mutual Exchanges 

"Peggy Leads The Way" 

"Her Country's Call" 

"Charity Castle" 

"Melissa of the Hills" 

"Periwinkle" 

"Annie-For-Spite" 

"Environment" 

"The Gentle Intruder" 

"The Innocence of Lizette" 

"A Dream or Two Ago" 

"Faith" 

"Dulcie's Adventure" 

"Youth's Endearing Charm' 



A comedy-drama in live acts. By Henry 
Albert Phillips. Directed by Henry King. 
Released the week ol November 26th. 



Mary Miles Minter, the idol 
of hundreds of thousands of 
picture-goers, never had a 
more fitting vehicle. Dock 
the "Sally Ann" in your the- 
atre and 'pipe" all hands on 
deck. This and other Minter 
features can be booked at 
any Mutual Exchange. 

Produced by 
AMERICAN FILM COMPANY, INC. 
Samuel S. Hutchinson, President 

Distributed by 

MUTUAL FILM CORPORATION 

John R. Freuler, President 





THE MOVING PICTURE WORLD 



1283 




GEORGE OVEY 



IN 




CUB COMEDIES 




JERRY'S 
BOARDING 
^H HOUSE 

— Released 

December 13th 

JERRY'S DOUBLE CROSS-Released December 20lh 
JERRY'S BEST FRIEND -Released December 2 7th 

Book through any exchange of the Mutual Film Corporation 

DAVID HORSLEY PRODUCTIONS 



Eastern and Foreign Sales Representative 

D. W. RUSSELL 

729 Seventh Avenue, New York City 



Studios and Offices 
Los Angeles, Cal. 



Is there 

beaten patti to 





masa&i 






BEERH 



TO 



mm: 



WisS 



SR 





EXHIBITORS 

WILLIAM S. HART 




A^ THE 



"TWO-GUI^ MAN " 
*tTK£ BARGAIK* 

POEANS 
CAPACITV BUSINESS 
BOX OFFICE PROFITS 
SATISFIED PATRON5 

Tt1l5 15 MI5 GBEATESTPROPUCTION 

ASK YOUR BEST INDEPENDENT 
EXCHANGE. NOW FOR. BOOKINGS. 

STATE RIGHTS BUYERS 

FOR TERRITORIAL RIGHTS APPLY TO 

WH.PRODUCnONS CO. 



71 WEST 23 52 ST.. PHONE GPAM. 3027 

NEW YORK CITY 



/c 



OTE, AN UNPRECEDENTED RECORD- ALL 
FOREIGN RIGHTS SOLD WITHIN ONE WEEK* 






1286 



THE MOVING PICTURE WORLD 



December 1, 1917 



66 



\{ I were handed on the highest 
hill, I know whose love would 
come up to me still — -" 



OK "mother mne 




is sumptuously -produced heart story 
deals with the genuine love which finds 
that riches have no part in its true manifestation. 

loftis production will do real business 
for every exhibitor-It mingles tears and 
smiles to the end, when one is prepared 
for the delightful closing episode; for 
Peggy you know, doesn't marry George. 



Offered to State Ri§ht Buyers through 

Renovned Pictures Corporation 

1600 BROADWAY, NEW YORK 



Edward ^trren Productions 

25 ^Vest 45 r -a Street New York? 



December 1, 1917 



THE MOVING PICTURE WORLD 



1287 



'r:BEE_3! CBEEB fc CbEE J .TBEEla*- C_BE.E/1> »C BEEl ^TbEeI , LBEE 



^3 *> 




Direction ofwvid E BiHsfrom 



LOUIS BUKSTON HKC H. SPITZER 

PRES. & GENEOAL MGft 5^5 MANAGED 

LLAULLER 

TREASURER 



SOLE FOWEGN WPBfStKTWM 

J.FRANK BROCKUSS 

LONGACBE BL'DG, NEW YORK 729 SEVENTH AVE. N.YC 



CTb 



^ 






"^BEE^a, 









Obi 






NG^<i? *y^KiN63 cv> 
E ^ _/ BEEjl «, 



1288 



THE MOVING PICTURE WORLD 



December 1, 1917 






LJ 



^fER 




OF RECOGNIZED MERIT IN SCREEN WORK 
ARE YOU CAPABLY REPRESENTED 

A WEEK LOST CAN NEVER BE 
REGAINED. 

S1ARS - PMNCIIPAILg 

WE ARE NOW EQUIPPED TO CONDUCT 
YOUR BUSINESS — ACT AS THE 
CONNECTING LINK BETWEEN YOU AND 
DESIRABLE-PROFITABLE ENGAGEMENT* 

WE INVITE AN INTERVIEW 



Our Publicity Department 
under corps of competent 
experts supervised by Mr. 
Harry L.Deichenbach. 



Sheer- Bernstein 

ET^TE J^. F* RISE S 

1604 BROADWAY NEW YORK CITY 





December 1, 1917 



THE MOVING PICTURE WORLD 



1289 




San Francisco, Cal. 
^ov. 6, 1917. 



PRODUCERS 

OF 

MOTION PICTURE 

FILM 



T & D Tivoll Opera House 
San Francisco Cal 



New T & D Theatre 
Oakland. Cal. 



T & D Richmond Theatre 
Richmond. Cal 



T & D Theatre 

San Jose Cal. 



T & D Theatre 

Sacramento. Cal 



T & D Theatre 
Berkeley Cal 



T& D Theatre 

Watsonvllle. Cal 



T & D Theatre 

Stockton. Cal. 



T & D Theatre 

Hanford. Cal. 



General Film Company, 
£77 Golden Gate Ave, 
u an .Francisco, Cal. 

Attention of Mr. Schmidt 
pear Sir:- 

We are very pleased to confirm 
our verbal arrangements for the booking 
of the George Ade comedies and you? 
0. Henry stories for our entire Circuit. 
We have been "watching these releases for 
some time 8nd find that they are excellent 
subjects. 



Yours truly, 
TURNER & DAHIjKEj^C 



EBJ:G 






The Two Imperishable Wits 
of Native American Literature 



"O. HENRY" and GEORGE ADE 



Picturized Splendidly in Films that are 
BOOKED OX THEIR MERIT 

Distributed Exclusively by General Film Companj 



Ha Aniwtrini Advertiiament*. riease Mention th« MOVING PICTURE WORLD. 



1290 



THE MOVING PICTURE WORLD 



December 1, 1917 




Sure -Fire! 



"Sure-Fire!" The term works overtime nowadays. But when consistently applied its 
meaning is simple. Take "STINGAREE." The world's most ingenious plot-builder, E. W. HORNUNG, 
creator of "Raffles," wrote the 15 thrilling tales. They have nothing in common with the 
padded piffle of today. And the producer's long experience in making serials that get the money 
guaranteed the pictures' quality and pulling-power. 



REMEMBER "STINGAREE" IS A 



FEATURE ATTRACTION FOR 15 WEEKS AT 2-REEL 
RENTAL. 



One-Reel Kalem Features Now Showing 



"DARE-DEVIL" GEORGE LARKIN 
and OLLIE KIRKBY in 

"The Mystery of Room 422" 

'A Deal in Bonds" "The Sign of the Scarf 

"The Man With the Limp" 



HELEN GIBSON, the daughter 

of daring in 

"A Race to the Drawbridge" 

"The Munitions Plot" "The Detective's Danger" 

"The Railroad Smugglers" "The Deserted Engine" 



Have You Cashed in With the Latest One-Reel "HAM" COMEDIES? 

DISTRIBUTED EXCLUSIVELY BY THE GENERAL FILM COMPANY 
Four-color one, three and six-sheet Lithographs for all two-reel pictures and one and three-sheets 

for the single reels. 

KALEM COMPANY 




235 W. 23rd Street 



New York City 




December 1, 1917 



THE MOVING PICTURE WORLD 



1291 




Entered at the General Post Office, New York City, •• Second Qsn Matter 

Founded by J. P. CHALMERS in 1907. 
Published Weekly by the 

CHALMERS PUBLISHING COMPANY 

S16 FIFTH AVENUE, AT 43RD STREET, NEW YORK CITY 

(Telephone, Murray Hill, 1610, 1611, 1612, 1613.) 

J. P. Chalmers, Sr President 

J. F. Chalmers Vice-President 

E. J. Chalmers Secretary and Treasurer 

John Wylie General Manager 

The office of the company is the address of the officers. 

CHICAGO OFFICE-Suite 917-919 Schiller Buil 
St., Chicago, 111. Telephone, Central 5099. 

PACIFIC COAST OFFICE— 610-611 Wright and 
Angeles, Cal. Telephone, Broadway 4640. 



United States, Cuba, Mexico, Hawaii, 

Rico and Philippine Islands 

Canada 



IN the midst of all the dissatisfaction regarding th< 
tax, there is one genuine source of satisfaction that 

the whole industry can have individually ami collec- 
tively and which should go far toward making the burden 
Lighter, The millions that will he raised by the I 
menl directly through the moving picture exhibitor and 
manufacturer and exchangeman will In- a very © 
able part of the enormous fund that the United Matt - 
will require for a successful prosecution of the war. 
Surely the safety of our country, our home-, our ind 
tries, our freedom and even life itself i- worth much 
more than has yet been asked of us. 

* # * 

SEVERAL of our subscribers have called attention 
to the inequality that the fifteen cent tax on reel- 
places on the small exhibitor as compared with his 
larger and more prosperous brother. < In a dail) change 

of reels a weekly tax of seven to ten dollars i- certainly 
a serious drain on the small theater, but no form of 
taxation is wholly equable and we doubt if it can ever 
be made so. We believe that this part of the tax as well 
as that on admissions was intended to be passed along to 
the public. Just how this can best be done may require 
special consideration in different cases. The fifteen cent 
section can go to twenty with no increase on the war tax, 
giving three cents on each seat in that section to meet the 
x on reels, or a section might be increased in price on 
Saturdays or whichever is the best day. // the public 



TH2 „ 

Callender Building, Lot " J ' ----- - . _, . - , 

PUBLIC LIJfcKARY " n( Jerstand clearly that it is war tax. it will pay 



TA 



SUBSCRIPTION RA1JES 

<jAJU v ' OX AND It 

V*\$3.00 per W" 8 f\ 



." 3.50 per year 



Foreign Countries (Postpaid) 4.00 p« 

Changes of addreai should give both old and new addresses in fall 
and be clearly written. Two weeks' time should be allowed for change. 

ADVERTISING RATES. 

Classified Advertising — One dollar for twenty words or less; 

over twenty words, five cents per word. 
Display Advertising Rates made known on application. 

NOTE— Address all correspondence, remittances and subscriptions to 
MOVING PICTURE WORLD, 516 Fifth Avenue, at Forty-third Street, 
New York, and not to individuals. 

CINE-MUNDIAL, the monthly Spanish edition of the Moving Pic- 
ture World, is published at 516 Fifth Avenue by the Chalmers Publish- 
ing Company. It reaches the South American and Spanish-speaking 
market. Yearly subscription, $1.50. Advertising rates on application. 

(The Index to this issue is on page 1390.) 

Saturday, December 1, 1917 

Facts and Comments 

WHAT is the motive behind the present strenuous 
efforts to pull manufacturer and exhibitor as far 
apart as possible over the question of the war 
tax? Is not the tax placed on the industry as a whole 
and does it not affect all alike? If the manufacturer of 
raw stock pays the tax or if the manufacturer or renter 
of films pays the tax or if the exhibitor pays the tax, who 
will pay the payer of the tax whoever he may be? • Is 
there really any riddle when we go to the genesis of the 
question? We think not. Nevertheless there seems to 
be a nigger in the woodpile somewhere. We wonder who 
might be interested in dealing the film industry, manu- 
facturer and especially exhibitor, a blow below the belt. 
What's your guess? 



GAIN, the inequality of the war tax on the smaller 
theater should be met to some extent by a sliding 
scale in rental rates to the smaller house. This is 
time for co-operation in the industry and we believe 
the wise manufacturers and exchangemen will give more 
consideration than heretofore to the questions of seating 
capacity, the average prosperity of the people in the vi- 
cinity and the many other guides to rental rates. Every 
theater, heretofore successful, that is forced to close 
through war tax or high film rental is a distinct loss to 
the industry and to the nation. Vacant buildings pay no 
rents, do not patronize the film exchange and the supply 
dealer and pay no wages, war taxes or profits to anyone. 

* * * 



c 



A.\ the picture theater at fifteen and twenty cents 
compete successfully with vaudeville at a dime? 
That is the question that seems to be confronting 
downtown theaters in Portland, Ore. If film rentals 
have reached the point where theaters booking high class 
vaudeville and musical acts can profitably chai 
than picture theaters, we think the time has come for 
fairly serious consideration of the whole question of 
prices. 



w 



E arc indebted to our Toronto correspondent. W. 
M. Gladish, for the following suggestion to 

theater managers: "I would send doubl 
passes to every priest and pastor in the community served 
by my theater with a personal invitation to each to make 
1 use of the privilege extended. I would show the 
minister of the gospel that I had nothing to hide and 
tint the theater, in its most modern form, is not the 
enemy of the church, ancient or modern. I would pn 
the fact that there is room in this world for both the 
church and the theater. If the priest decried my methods 
on Sunday I would prepare for a big attendance the fol- 
lowing week/' 



1292 



THE MOVING PICTURE WORLD 



December 1, 1917 



Pictures Superior to Printed W/ ords ® *y Louis Reeves Harrison 



THE natural bonds between those who know and 
those who want to know are means of trans- 
ferring thought, and there has long been need 
of some form of conveyance free from the Babel con- 
fusion of tongues — we are all the heirs of world-dis- 
covery. Our improvement comes through invention and 
discovery, but their beneficial results can be more evenly 
and widely enjoyed through some medium both attrac- 
tive in itself and easily understood, distributed in such 
variety that different persons will be able to select what 
suits their tastes and pursuits besides learning to know 
themselves. 

Many are the events of human existence which can be 
portrayed to our whole advantage, broadening our out- 
look by a pictured sum of human experience, and then 
there is the inspiration we need from what is yet unre- 
corded in human experience. It is in response to Bacon's 
famous grasp of our requirements that the story affords 
such satisfaction when it is the work of true genius. He 
maintained that the soul of man was superior to his sur- 
roundings, that it desired greatness and variety of ideals 
beyond what is found only in nature, and the art of the 
story, the drama, the picture alone can satisfy these yearn- 
ings. 

So far as actual knowledge is concerned, the naturalist 
can more exactly duplicate what Nature provides, even 
to her defects, in moving pictures than in any known 
language. Language never has surpassed the moving pic- 
ture camera in depicting what is real. It is a poor make- 
shift in portraying the whole system of things, of which 
we form a part. Our intricate and imperfect language 
fails utterly in attempting to convey what conforms to 
truth and reality in nature. 

There is no attempt here to depreciate the true value 
of printed books, such as every man of intelligence recog- 
nizes, especially those of high literary composition and 
treatises which preserve in convenient form the records 
of past achievement. They have been our best and sweet- 
est companions in hours of solitude, have enriched our 
minds and done very much that moving pictures should 
do in the future. No comparison of examples need be 
attempted — only that of the respective mediums of printed 
words and moving pictures themselves. 

While literature and moving pictures may mask under 
the guise of entertainment, they have a common end in 
view, the increase of human intelligence. Authors, more 
than any other class, are inclined to sneer at this view so 
far as the new art is concerned, because their own in- 
volves a vast amount of intellectuality, but the frightful 
amount of ignorance which has plunged all the world in 
destructive warfare is that of common people. With in- 
tellectuality as an exclusive possession, the minds of 
whole nations have been poisoned until they blindly de- 
stroy one another. Knowledge is not common enough. 

Those who put the work of their fruitful minds in 
books do so with a vast amount of hard intellectual labor, 
but they delight in pleasing their own class with clever 
complexities of style. This insistence on style has given 
birth to an idea that the medium is greater than what it 
is intended to convey, and it is forgotten that intellectual 
enjoyment of that style is confined to a comparatively few, 
whereas common people flock to the moving picture 
theaters by countless millions. It is also occasionally 
forgotten that there is a difference between intellectuality 
and actual knowledge. 



Authors, editors, all men whose professional work en- 
gages the higher qualities of the mind, undoubtedly have 
a great capacity for knowledge, but what they actually 
know is quite another matter. No better illustration 
could be offered than their painful lack of information 
on the production of moving pictures. The pictured 
story is not entirely a free agent, as timely sub-titles show, 
but it is like a compound chemical, composed of several 
different ingredients in definite proportion — there is an 
exact proportion which an excess of any one ingredient 
does not improve. When these elements are not success- 
fully combined the materials themselves are of compara- 
tively small value. 

The story may be good in itself, but it should be com- 
pletely transformed for screen presentation, a prime 
essential which novelists and dramatists have failed to 
grasp as a rule, and so on along the line. Efforts to make 
authors understand this have been almost as heroic as 
their attempts to make mankind understand what they 
write. Very few minds have really provided the world 
with this knowledge, the general mass contributing noth- 
ing and grasping little that is not presented in easily 
assimilated form. There is an abundance of truth, how- 
ever, to be distributed — only the means of conveying it 
have been lacking. 

Common people the world over are ready, even eager, 
to accept all the truth and beauty that can be offered 
irrespective of the medium, but they have chosen that 
which is most direct, which avoids the interposition of 
complicated language and which requires the least 
amount of intellectual effort to grasp. They have dis- 
covered moving pictures; they have made the medium 
popular, and the pictures, in spite of poor examples, have 
aroused a new social consciousness. 

No theory on the subject is involved. In spite of supe- 
rior examples in the older arts of expression, the people 
themselves have chosen moving pictures as the superior 
medium. They feel themselves capable of drawing cor- 
rect inferences from the experiences portrayed and they 
prefer to have those experiences set forth on the screen 
rather than described in complicated language, especially 
that of printed words. No author is to be blamed for 
adhering to a medium which has cost him years of pain- 
ful effort to master, but it is a matter of simple demon- 
stration that he will reach a much larger audience through 
moving pictures than through books. 

Nor need it be implied that moving pictures will sup- 
plant the printed word, but, reaching the audience which 
most needs information, the conviction cannot be resisted 
that they are bound to exert the greater power in increas- 
ing knowledge and in eliminating error from the concep- 
tions of humankind. Besides being more readily grasped, 
their effect is more durable. One may remember a face 
for years, when tfie name of the individual to which it 
belongs can be forgotten over night. 

Literature will attain new dignities and new honors as 
the years roll on, but as long as common people seek hap- 
piness in positive forms and find it in proportion to their 
acquaintance with their environment, and as long as 
those people flock to the picture shows because they are 
fascinated by the new medium and the knowledge it gives 
them without effort on their part, there are bound to be 
marvelous developments in the medium itself and won- 
drous improvement in what it is destined to distribute. 
We are present at the birth of a new art. It should be 
given encouragement and intelligent care, not sneers. 



December 1, 1917 



THE MOVING PICTURE WORLD 



1293 



Take lime By Forelock 



By Sam Spedon 



CENSORSHIP again threatens to be an issue in 
several State legislatures this year. Three weeks 
ago we mentioned that Maryland is already wag- 
ing a campaign for the abolition of the State censorship. 
Now is the time to prepare for the same issue in your 
State. The trouble is we do not realize what the issue 
really means until it comes directly home to us and 
knocks at our own doors as it did in New York State 
last year, when the Wheeler bill was before the legisla- 
ture. The National Exhibitors' League is expected to 
look after matters of this kind, also the National Associa- 
tion of the Motion Picture Industry and the American 
Exhibitors' Association. They did it when it was within 
easy approach from the national headquarters, which 
means Illinois, New York, Indiana and nearby States. 
They would like to have gone further and carried their 
efforts "to other States, but were unable to do so for lack 
of funds. We hope this will not be the case this year. 
We are not assured of such assistance. Therefore it be- 
hooves every individual State organization to be pre- 
pared to take care of the situation itself, regardless of 
outside aid. 

Griffith and N. A. M. P. I. on Job. 

We are informed that the Motion Picture Art League 
connected with the N. A. M. P. I., of which D. W. Grif- 
fith is president, is preparing to make a strenuous fight 
in opposition to "legalized" censorship and give every aid 
possible in presenting its arguments and reasons for in- 
sisting upon its abolishment-. We understand that the 
National Association of" the M. P. I. will reject as mem- 
ber anyone who disregards the laws of public morals 
and will expel any member of the Association who 
does so. 

Will Help if Needed. 

There are several good speakers affiliated with the in- 
dustry who can be called upon if needed who will gladly 
lend their voice and presence in the cause of State 
organizations who call upon them. The Moving Picture 
ture Wored will gladly furnish literature on censor- 
ship and assist in any way it possibly can. 

Delays Are Dangerous. 

Do not wait until the eleventh hour to educate the pub- 
lic as to the meaning of "legalized" censorship. We need 
the public to assist us in making this fight against dis- 
criminating and unjust censorship ; we must gain their 
interest and moral support. Do it now. 

Our Bit. 

To meet the emergency and call the public's attention 
to the industry's stand on censorship the Moving Pic- 
ture Wored has prepared a series of nine slides for 
display on the screen, white letters on a black back- 
ground. Below we give the text matter of each slide. 

1. The people of this country do not want salaried 
politicians as censors of their amusements. Why 
hamper moving pictures with censorship? 

2. Censorship of moving pictures places a brand 
on the industry that is unjust, discriminating and 
against the spirit of our free institutions. 

3. Keep the pictures clean and keep them out of 
politics. We do not believe the American people 
want censorship. We will not show objectionable 
films in this theater. 



4. We protest against censorship of moving pic- 
tures. The press is free; pictures should enjoy the 
same freedom. Americans are the best judges of 
their own amusements. 

5. The same regulations now controlling the press 
are sufficient for moving pictures. Censorship is un- 
American and results in higher taxes. 

6. Censorship places the moving picture industry 
and the people's amusement at the mercy of cranks 

and politicians. Use your influence against it! 

7. The sound common sense of the American pub- 
lic is the only necessary censorship of moving pic- 
tures. Present laws give ample protection. 

8. Present laws are sufficient to deal with objec- 
tionable pictures. Censorship is an unnecessary bur- 
den upon taxpayers. Vote against it! 

9. The management of this theater desires the 
co-operation of its patrons in providing clean enter- 
tainment. We want no "legalized" censorship of 
moving pictures. 

We will furnish these nine slides to anyone who de- 
sires them for one dollar, the actual cost of production 
and mailing. Run one or two in every program. 



Thought Suggestions 

By Sam Spedon. 
"Easy With the Whip." 

AN exhibitor who didn't speak from his teeth out 
said to some of his fellow exhibitors holding a 
red-hot discussion on the fifteen-cents-a-reel prob- 
lem : "Go slow. Don't be rash. If we can settle this mat- 
ter amicably let us do it. If we can't or won't pay this in- 
crease on films, let that settle it. I would advise waiting 
until we go to Washington in December and see if we 
get an adjustment or a definite interpretation as to 
whether we or the producers and distributors should pay 
it. Don't be drastic." 

This impressed us as wise council. It would be lament- 
able at this time, just as the exhibitors and National 
Association are working on their combination expositions, 
to have anything occur to disrupt them. We were re- 
minded of what took place a little over a year ago when 
the exhibitors and the Motion Picture Board of Trade 
were to hold a combined exposition at the Madison 
Square Garden. It does seem as if the American Ex- 
hibitors' Association manager was more than half right 
when he said paradoxically: "Wc want to co-operate 
with other branches of the industry. Exhibitors should 
be a part but separate." 

In Circles. 

We remember a cartoon by Nast, showing a number 
of politicians standing in a ring, with the words "He Did 
It" on the back of each man, and every one of them was 
pointing to the fellow next to him and the question, Who 
Did It? was never answered. Some people of this in- 
dustry remind us of this cartoon — they are always run- 
ning round in circles — -doing things and never get any- 
where ; they talk in circles and say nothing. What we 
need is business equipoise and decided action, calm de- 
liberation and exact conclusion. This need has been ap- 
parent during the war tax question. Every rumor or 
pretext of a rumor got everybody disturbed and running 
round like chickens with their heads off. The industry is 
short on philosophers, men who talk less and do more. 



1294 



THE MOVING PICTURE WORLD 



December 1, 1917 



What the Public Wants 



By Edward Weitzel 



THE public doesn't and cannot know what it 
wants," is the opinion of one critic of the 
screen. "It can only recognize, when con- 
fronted therewith, what it has been wanting, and this 
by some subtle instinct which it is altogether unable 
either to understand or to explain." But which the 
experienced producer knows to be drama — the only 
thing that can always be relied upon to hold the at- 
tention of a body of spectators. Other forms of fic- 
tion or screen entertainment may hold one portion of 
the spectators, but drama will fix the attention of 
them all. The gentleman who drops in to see a cos- 
tume picture because he is acquainted with the period 
in which it is placed and admires the accuracy with 
which the setting and costuming are reproduced ; the 
lady who "just loves the star, no matter what she 
plays" ; the young girl to whom the moving picture is 
still a wonder, all themes a novelty and all forms of 
picture story telling a delight — these persons, com- 
bined, may constitute one-third of an average body of 
spectators. The rest of the men and women present 
can only be reached and held by real drama — a com- 
bination of direct action and gripping suspense. If 
these elements are employed in the right proportion 
it will not matter in the slightest degree the period 
of the play or how often the theme has been used. 
Drama is the common ground upon which any num- 
ber of spectators will meet arid have their attention 
chained by the story, fictitious or otherwise, unfolded 
before them. 

Skillfully devised farces and amusingly constructed 
comedies will always have their admirers, but on the 
stage and on the screen it is the story of serious im- 
port that is the mainstay of both, providing the story 
reflects life at its most dramatic moments — an art that 
is extremely difficult to acquire and equally difficult to 
impart. Its cardinal principles can be summed up in 
these words : Don't ask a spectator to look at the inci- 
dents of the story through another's eyes ; not even in 
moving pictures, where the descriptive portions are 
visualized and made to enact the scene over again. 
They are still something that has taken place, and the 
psychological effect is precisely the same as having 
them told by word of mouth. Whenever possible make 
the spectator witness the actual scene. 

At the age of ten the writer saw a page from the 
drama of life enacted before his eyes that left an im- 
pression that has never been effaced. Standing on the 
main thoroughfare of a Middle Western city, he saw 
a murder committed that had every element of stage 
or screen drama. A few hours previous a young girl 
from a neighboring town, who had been engaged to a 
man about her own age and had broken off the match, 
was married to a much older suitor and one of far 
greater wealth. The unsuccessful rival learned of the 
wedding an hour or so after it took place and the bride 
and groom had started to drive to the metropolis of 
the state. Mounting a horse, the infuriated man 
started in purusit. 

The wedding party drove up to the curb within a 
few feet of where the writer was standing. The groom 
got out, helped his bride to alight and was hitching 
the horse, when the rejected suitor dashed up on horse- 
back, threw himself from the animal, drew a revolver 
and fired a shot at his successful rival. The old man 
swayed backward an instant, then fell forward on his 
face, dead, a bullet through his heart. The woman, 



who had started to enter a nearby store, turned at the 
sound of the shot and screamed in terror as her hus- 
band dropped and the murderer leveled his pistol at 
her. Just as he pulled the trigger he was seized by 
an officer. The shot went wide of its mark, and the 
assassin was choked and beaten into submission. 

By this time the scene of the murder was the cen- 
ter of a struggling and highly wrought up mob ; but 
above every other sound could be heard the screams 
of the stricken woman, as she was hurried into a car- 
riage and driven away. 

It is hardly necessary to dwell upon the effect of the 
tragedy. on the terrified boy who had been an invol- 
untary witness of its culmination ; or to expatiate upon 
how much less vivid would have been the impression 
if he had only heard some eyewitness describe the 
affair, or read the account in the morning papers. 

The art of the dramatist consists largely in making 
the spectator an eyewitness to the phases of existence 
which, for the want of a better term, we call the drama 
of life. Just as the eyes of every human being within 
sight or sound of those two pistol shots were drawn 
irresistibly toward the scene of the murder and 
thoughts of everything else were excluded from their 
minds, so can the attention of a body of spectators be 
seized and held, if the playwright understands how to 
make them eyewitnesses to the scenes of his drama — 
not quite as simple a matter as it appears to many 
aspiring and also to many diligent workers at the pro- 
fession of playmaking. But it is something that the 
public always has wanted and always will want. 



1 



Champions 

By Sam Spedon. 

rT^HE would-be champions and defenders of the ex- 
hibitors are almost as numerous as the "drummer 
boys" of the Civil War. We have read and heard 
so much about the martyrs to the cause of the exhibitors 
that we believe the exhibitors themselves are beginning 
to take it as a joke. Every time anything out of the or- 
dinary happens in the natural course of events some one 
sets up a howl and says that the producers and distributors 
are trying to put something over on the helpless ex- 
hibitors, who are at the mercy of every other branch of 
the industry. 

Grandstand Play. 

At the same time these "scarecrows" are making all 
this fuss about the exhibitors they are posing in the lime- 
light of the producers and distributors claiming that they 
are the handliners and the whole show. They pit one 
branch against the other and when things right them- 
selves, as they will under wise and sincere counsel, these 
self -same martyrs credit themselves with saving the day. 

Both Ends Against the Middle. 

If they get away with it and receive the applause of 
the exhibitors, they look for an encore. Incidentally they 
make a grandstand play for the approval of the "film 
magnates" in hope that they may be permitted to bask 
in the sunshine of their smiles and be favored with a seat 
at their board to escape the exhibitors' husks and partake 
of the delicacies and luxuries of the "chosen few." What 



December 1, 1917 



THE MOVING PICTURE WORLD 



1295 



a laugh the magnates must have when they think it all 
over. 

What Keeps Them Out. 

It is not surprising that exhibitors' leagues do not in- 
clude most of the big exhibitors; men who do not wish 
to be misguided by and associated with a lot of agitators; 
who are more concerned about benefiting themselves than 
they are anybody else or the industry. 

Let Us Enlighten, Not Frighten. 

We do not believe that a trade paper or anyone is 
called upon to champion the cause of any branch of the 
industry as against any other branch. We do believe 
that it is the duty of every one concerned in the industry 
to set forth the truth without exaggeraion or agitation 
and as far as possible to right any wrongs that may exist, 
also to dissipate all distorted ideas that may have been 
roused or exist in the minds of others. 

Always Two Sides. 

We have said this before. If we were to advocate the 
exhibitors in opposition to the producers and distributors 
and vice versa we would agitate both and become destruc- 
tive instead of constructive. We would keep the indus- 
try in about the same condition as Russia is today. We 
have had enough chaos and division. It is about time 
we got down to a safe and sane way of doing things. 



Dig 'Em Up, Boys ! 

Uncle Sam Wants All the Optical Glass You Can Spare — Get 

Busy! 

THE Navy Department, at Washington, D. C, is issuing 
an appeal to all men in the moving picture business 
having obsolete opera glasses, field glasses, binoculars, 
spy glasses and telescopes, to turn some intruments over to 
the Government. It is impossible for the Government to 
secure an adequate supply of these instruments to success- 
fully prosecute naval operations during the war, so a call is 
being made throughout the country for these articles. 

The Navy Department has asked the Washington bureau 
of the Moving Picture World to pass along the word to the 
movie man. So many pictures we see, say the seamen, show 
fine looking young fellows using binoculars as a part of the 
photoplay that we think perhaps there are more than enough 
to go around if the same young men will divide up with their 
Uncle Sam. "Can't they camouflage their plays to the 
extent of merely using the binoculars minus the lenses and 
send the much-needed optical glass to Washington?" 

There are so many motion picture men — actors, camera- 
men, exchange managers, traveling salesmen, operators, 
exhibitors, clerks, manufacturers and who-not — now in the 
service that it looks as though it is up to those left behind 
to do their bit by offering to the Government what may 
become the eyes of the navy. Optical instruments are the 
eyes of the navy, and a ship's usefulness is only as great as 
the extent of its vision. These instruments are wanted for 
use on the newly-commissioned ships. 

It is the patriotic duty of every man who can to aid the 
navy in this extremity. A pair of binoculars donated now 
may mean the saving of many lives by the spotting of a 
submarine menace. Won't you aid? 

As the Government cannot accept property or services 
without compensation, one dollar will be paid for each glass 
accepted. It is requested that a tag bearing the name and 
address of the donor be attached to each offering, and the 
glasses sent to Hon. Franklin D. Roosevelt, Assistant Secre- 
tary of the Navy, in care of the Naval Observatory, Wash- 
ington, D. C. 



DIRECTORS HOLD INTERESTING MEETING. 

At the regular meeting of the Motion Picture Directors' 
Association, held at the association rooms, 234 West Fifty- 
fifth street, on Tuesday evening, November 20th, the follow- 
ing directors were initiated: James Kirkwood, Hobart 
Wenley, George Irving and Leonce Perrett. 

As Director Allan Dwan is on the Coast, Director J. 
uordon Edwardes occupied the chair. 

Director Travers Vale read another of his very interesting 
papers. 6 



Marion Praises Co-operation of Creel 

Government Film Commissioner, on Eve of Starting 
Abroad, Says Official is Giving Him Every Aid Possible. 

FRANK J. MARION, president of the Kalem Company, 
and Government film commissioner to Spain and Italy, 
is the first of the commissioners appointed for foreign 
service to depart for the scene of activities. He left Friday, 
November 16, for Washington, where he had a final con- 
ference with Government officials and visited his daughter 
at the National Cathedral School. From Washington Mr. 
Marion proceeded to Havana, Cuba, and from there he sails 
for Spain. 

Mr. Marion goes on his mission as representative of the 
Committee on Public Information, of which George Creel 
is chairman, the other members being the Secretary of 
State, the Secretary of War and the Secretary of the Navy. 
Like the other commissions who have undertaken this 
patriotic work, Mr. Marion receives no salary. 

"Although there may be an impression in the trade that 
the Government has placed undue restrictions upon the 
commissioners, I want to say that Mr. Creel has been most 
liberal," said Mr. Marion on leaving. "He has shown a 
keen appreciation of the exacting duties before me and 
has done everything possible to expedite my work abroad. 
He even went so far as to appoint me fiscal agent for the 
Government in the matter of expenditures which will be 
necessary in the work of the commission. He secured for 
me a special diplomatic passport, and I am indebted to 
him for his personal supervision of the transportation of 
my baggage, films and equipment, which have gone forward 
as diplomatic material. 

"Furthermore," continued Mr. Marion, "Mr. Creel was 
kind enough to assure me, on behalf of the other members 
of the Committee on Public Information, that all of their 
representatives and attaches in Spain and Italy will co- 
operate with me in every possible manner. For the time 
being I expect to make my headquarters at Barcelona, 
Spain. While general plans have been made for the dis- 
tribution and exhibition of our films, this is a matter which 
I must work out after I have personally investigated con- 
ditions. With the liberal financial arrangements which 
the Government has made and the co-operation from all 
quarters which has been assured me I shall have every 
opportunity in my mission to apply the principles which 
have been so successful in America." 

During the past month Mr. Marion has worked at high 
speed in co-operation with J. E. Brulatour, the American 
commissioner, and his staff, headed by A. A. Kaufman, 
selecting educational films for the populace of Spain and 
Italy and entertainment subjects for the Italian soldiers. 

Never in the history of the industry have educational 
films been so thoroughly combed, and the unprecedented 
acquisition marks an interesting epoch. Hundreds of films 
from producers in various sections of the country have 
been placed at the disposal of the commissioners. Indus- 
trial concerns who have had interesting motion pictures 
made have turned over their negatives. The spirit of 
enthusiastic co-operation soon reached the companies do- 
ing commercial film work and they have been working 
night and day, furnishing prints at cost. 

The films which Mr. Marion is taking into Spain and 
Italy cover a wide educational field, intimate views of indus- 
tries and institutions essentially American — schools, colleges, 
military activities, the pastimes of our people, films portray- 
ing the democratic spirit of our executives, and, withal, a 
remarkable assortment of pictures which proclaim to the 
world the independence of the individual in America and 
his wonderful opportunities for advancement. In short, 
each film fairly breathes America's message that prosperity 
and the joy of living are found only in true democracy. 

Just before his departure Mr. Marion said he felt per- 
sonally that he was in a way a representative of the mov- 
ing-picture industry and that he would welcome any 
assistance that might be extended by any one connected 
with it. Furthermore, he would be glad to do for his a 
ciates any service that might lie in his power, taking into 
account, of course, the many demands his regular duties 
would make on his time. 



NEW COMEDY MAN WITH CHRISTIE. 

Fred Goodwins, the English comedian, whose portrayal 
of Gordon Jinny (the inebriate who was eternally pursued 
by a lavender rhinoceros) in Fairbanks' "Down to Earth" 
will be well remembered, has been signed up by the Christie 
Company to play leads opposite Billie Rhodes. "Just Kid- 
ding" is the title of the first release in which the two 
appear jointly. 



1296 



THE MOVING PICTURE WORLD 



December 1, 1917 



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THE MOVING PICTURE WORLD carries the 
most complete record of Exhibitors' News. This 
department aims at being the fullest and fairest 
chronicle of all the important doings in the ranks of 
organized exhibitors. To keep the department as com- 
plete and as useful as it is now we request the secre- 
taries of all organizations to favor us with reports of 
all the news. Coming events in the ranks of the or- 
ganized exhibitors are best advertised in this depart- 
ment of the Moving Picture World. 



Pettijohn Moves to Indianapolis 

American Exhibitors' Association Accepts His Recom- 
mendation Also as to Passing Salaries Until July. 

THE directors of the American Exhibitors' Association, 
at a meeting held at the headquarters in the Times 
Building on November 13, decided to sustain the 
recommendation of Charles C. Pettijohn, general manager, 
that the offices of the organization be removed to rooms 
412-14-16-18, Indiana Trust Building, Indianapolis. Mr. Petti- 
john's reasons for the recommendation were: 

First — That numerous requests had been made from state 
organizations in the South, Middle West, Northwest and 
West that the headquarters be more centrally located. 

Second — That the expenses of maintaining offices in 
Indianapolis would be less than maintaining them in New 
York. 

Mr. Pettijohn asked the directors to be relieved of the 
duties of secretary of the organization in order that he 
might devote all of his time to the duties of general 
manager and contemplated legislative work, and recom- 
mended that the directors select Frank J. Rembusch of 
Shelbyville, Ind., to fill the vacancy. The recommendation 
was approved and a wire was sent to Mr. Rembusch, asking 
if he would accept. His acceptance was received November 
14. 

The directors also agreed that headquarters for the 
State of New York should be established at 327 Main street, 
Buffalo, in charge of I. M. Mosher. 

The directors of the American Exhibitors' Association 
granted the request of the A. E. A. of Michigan that the 
national convention be held in Detroit July 2, 3, 5 and 6, 
during Detroit's Movie Week. A great time is promised 
every motion-picture exhibitor for July 4. 

The directors also decided it should be the policy of the 
American Exhibitors' Association to resist the payment of 
the so-called "15 cents per reel war tax." A legal opinion 
was rendered to the effect that in case any manufacturer 
or exchange cancels a contract for film now in existence 
beause the exhibitor refused to pay the manufacturer's war 
tax, to wit, 15 cents per reel on film, that the exhibitor has 
a right of action, both for damages and for breach of con- 
tract, against the person, firm or corporation canceling said 
exhibitor's service. And the directors recommended that 
each and every exhibitor refuse to pay the tax, let the 
exchange do the canceling and then each and every exhibi- 
tor suffering such cancelation upon said grounds shall 
immediately file suit against the person, firm or corpora- 



tion so canceling, charging breach of contract and damages. 

The directors of the American Exhibitors' Association 
decided to make public the present condition of the asso- 
ciation as follows : The association has members in forty- 
six states, District of Columbia, Alaska, Mexico and 
Canada. The total membership in November 14, 1917, was 
2,786. State organizations have been completed in twenty- 
one states and two Canadian provinces. 

The total funds received by the association since its birth 
at the Chicago convention on July 20, 1917, amount to 
$4,618. There is a balance of cash on hand of $401.39. The 
debts and liabilities of the association on November 14, 
1917, are none. 

Upon recommendation of the general manager, approved 
by the directors, it was agreed to use all funds on hand 
and all funds coming into the hands of the organization in 
the future for constructive work on behalf of the motion- 
picture exhibitors and that no salaries shall be paid to any 
officers of the association until after the Detroit conven- 
tion, the week of July 2, 1918. 

The mailing address of the American Exhibitors' Associa- 
tion after November 20 will be 610 Times Building, New 
York, from which point all communications received will 
be forwarded to the general offices at Indianapolis. 

The directors of the association heartily endorsed the 
aims and purposes of the Fosdick Commission plan of 
co-operation in connection with the community and wel- 
fare work on behalf of soldiers and enlisted men, and 
agreed to co-operate in this connection whenever called 
upon as far as is consistently possible. It was further 
resolved "that any authorized movement in connection with 
war welfare work in the various states be, and same is 
hereby endorsed, and that the members of this association 
be requested to co-operate whenever called upon as far 
as is consistently possible. 



Detroit Exhibitors Active 

Raise $5,000 for Organization Purposes — Oppose Distributors' 
Film Tax. 

AT LAST it looks as if Michigan exhibitors are to be 
organized into one gigantic State organization. At a 
recent meeting held in Detroit, at which were present 
such live exhibitors as S. A. Moran, Ann Arbor; W. S. Mc- 
Laren, Jackson; Lipp & Cross, Battle Creek; Claude Cady, 
Lansing; Paul Schlossman, Muskegon; Lew Barnes, of 
Kalamazoo, and Charles Garfield, of Flint, it was decided to 
employ a paid State manager and organizer for the sole 
purpose of getting Michigan exhibitors more closely affiliated. 
These men and others pledged a total of $5,000 to employ 
Ray Branch, who will travel most of the time, exhorting 
exhibitors to an appreciation of the great need of organi- 
zation. 

Mr. Branch is well known in Michigan, having been for- 
merly with the Universal and other exchanges, the Enter- 
prise Theater Equipment Company, and recent manager of 
the United Theater Equipment Corp. Mr. Branch has 
already started out to do his work. He will hold sectional 
meetings in Jackson, Battle Creek, Kalamazoo, Grand 
Kapids, Petoskey, Saginaw, Port Huron, Flint, and Lansing, 
and on Tuesday morning, November 27, there will be a 
grand rally at the Hotel Tuller, Detroit, all arrangements 
having been completed. S. A. Moran, State president, urges 



Coming League and Other Exhibitors' Conventions 

(Secretaries Are Requested to Send Dates and Particulars Promptly) 

Texas Amusement Managers' Association at Dallas, Tex. December 10 

Motion Picture Exhibitors' League of America, Washington, D. C December ^,12 and 13 



December 1, 1917 



THE MOVING PICTURE WORLD 



1297 



every exhibitor in the State to become a member and to 
participate in the Detroit rally. 

Reflect again— $5,000 pledged to organize Michigan. Who 
says the Wolverine State is not progressive? — yes, and the 
State will be affiliated with the American Exhibitors' Asso- 
ciation. 

Detroit Exhibitors Reject Film Tax. 

Detroit exhibitors are now better organized than they 
have ever been. The local consists of nearly 100 members, 
and the weekly meetings are becoming intensely interesting 
and important. Right now it's the film tax — not the admis- 
sion tax — the latter being adjusted to the satisfaction of 
both exhibitors and public. As for the film tax, the Detroit 
exhibitors as a body have pledged themselves not to pay the 
tax, although unquestionably, if the tax can be proved as 
fair and equitable and a tax which they should pay, they 
will pay. But the thing they don't like is the way the tax 
has been handled. Without any advance notice they are 
being charged 15 cents per reel per day. 

Another thing, they contend the Government intended 
the tax for the film maker and the producer — why then should 
they shoulder the tax on to the exhibitor? That they can 
make the exhibitor pay and he in turn make the public pay 
sounds rather good, but please remember that this fall most 
of the theaters did raise their prices five cents or more 
per seat; now they are charging the war tax, and if they 
pay the film tax they will have to charge still more. Can 
the average small theater do it? They say no. Exhibitors 
feel that if the film stars would just thrown off a few hun- 
dred or a few thousand dollars per week the tax would be 
easily taken care of. And after all it's not such bad logic. In 
the legitimate field, right now, the producers are planning 
to cut salaries of actors and actresses owing to a falling 
off in business. Without mentioning names, exhibitors 
believe that there are at least 25 film stars who could easily 
stand a cut of a thousand dollars per week in their salaries. 



Texas Association to Meet 

Convention to Be Held at Dallas on December 10 — Large 
Attendance Expected. 

TEXAS amusement managers— members of the Texas 
Amusement Managers' Associations — will meet in con- 
vention at Dallas, December 10. The sessions will be 
held at the new Jefferson Hotel, and matters developed as 
a result of the war tax, together with other things of interest 
to the profession, will be discussed. 

The outlook for a large gathering is good, as many of the 
exhibitors have learned that if they are to exist and make 
money they must work together. The unorganized con- 
dition of the trade has been a standing invitation to those 
who would take advantage of the managers. While other 
business is being taxed on its profits, the amusement busi- 
ness is being taxed regardless of its expenses, and the 
result now is that many houses are going out of business. 
The result will be a destruction of a large part of the 
amusement business without the object being attained of 
collecting taxes. Had the tax been levied on the net profits 
there could have been made preparations to take care of 
the business and at the same time raise tax money for the 
Government. 

The following Texas managers have recently become 
affiliated with the association : B. C. Bee, Gem, and John 
R. Hearne, Best. Palestine; N. Lewis, Electric, and Ben 
Meyer, Queen. Tyler; Dorbandt Brothers, Athens; J. D. 
Prall, Rembert. Longview ; Chris Rissing, Regal, Gatesville ; 
H. H. Keller, Queen, Mart; Wilkie Johnson, Wichita Falls; 
J. C. Chatmas, Marlin. 

Visits to each of these places were made by Secretary 
R. H. Campbell. 



CLEVELAND EXHIBITORS IN NEW HOME. 

The Cleveland Exhibitors' League has moved its head- 
quarters from the fourth to the second floor of the Repub- 
lic building, and in celebration of the event, had a house- 
warming Tuesday, November 6. The new rooms are about 
the same size as the old ones. A large number of exhibitors 
turned out and there was a generally good time for all. 
Refreshments and smokes were passed out. 

The league held a meeting at the same time and took up 
the matter of the 15-cent tax on films. It was resolved to 
invite representatives of the exchanges to confer with the 
exhibitors. 

Another matter taken up was the action of several ex- 
hibitors paying the war tax themselves. A committee was 
appointed to see these exhibitors and find out what the 
trouble is, especially as it interfered with other exhibitors 
who are charging the tax to the public. 



NOTICE TO MICHIGAN EXHIBITORS. 

November 6, 1917. 
To the Motion Picture Exhibitors of Michigan: 

It will interest you to know that a number of prominent 
motion picture exhibitors from the leading cities in the 
State held an informal conference in Detroit today. They 
decided to take active steps at once to build up the mem- 
bership of the Michigan Exhibitors' Association. To this 
end, those present decided upon their own responsibility to 
engage Mr. Ray Branch as State manager and each one 
present individually agreed to bear his share of the neces- 
sary expense of said manager until the next regular meeting 
of the Association, when the Association will undoubtedly 
confirm this appointment. 

Mr. Branch will at once start a State-wide campaign for 
members of the Michigan Exhibitors' Association. This will 
be followed by a rousing State rally at the Hotel Tuller at 
10 a. m. on Tuesday, November 27. 

It is earnestly desired that every exhibitor in the State 
when called upon will at once unite with this association 
and thus assure an organization strong enough to protect 
the vital interests of Michigan exhibitors. Every motion 
picture man in the State should get behind the Michigan 
Exhibitors' Association, and Mr. Branch, and boost for all 
he is worth. 

Alone you as an exhibitor must take what is offered 
whether it suits you or not, and pay the price whether you 
are able or not. United we can enforce reasonable de- 
mands and be assured of a place on the earth. 

When Ray calls upon you meet him at the front gate and 
sign an application for membership in the association at 
once, and thus avoid delay so that our manager can have 
time to reach as many others as possible. 

If he is unable to reach you before the meeting don't let 
that prevent your coming to the rally at the Hotel Tuller 
on Tuesday, November 27. You will be the loser if you 
are not there. 

Since it will not be possible for our secretary to reach 
every exhibitor personally, I want to urge all those who 
read this letter to spread the news about this meeting 
among the exhibitors in his section of the State. Re- 
member that our needs are mutual and urgent. Also that 
this organization owes its first duty to the protection of its 
members. Come in and help push and thus be sure to share 
in the benefits. 

Respectfully, 

S. A. MORAN, 
President, Michigan Exhibitors' Association. 



Ochs Calls Convention 

Wants Exhibitors to Meet in Washington to Discuss War 
Tax Questions With Congress. 

RECITING alleged inequalities in the recent act of Con- 
gress levying a war tax on the motion picture industry 
and the necessity of securing the passage of an amend- 
ment to the particular section bearing upon the tax on films 
and admissions, Leo A. Ochs, president of the Motion 
Picture Exhibitors' League of America, has called a national 
convention of motion picture exhibitors to be held at Wash- 
ington, D. C, on December 11, 12 and 13. 

President Ochs has also extended an invitation to all 
producers and distributors to be present. 



NEW ORGANIZATION FIGHTS REEL TAX. 

The Exhibitors' League of Northern California, formed 
a short time ago, is centering its efforts in an attempt to 
compel film exchanges to do away with the charge of 15 
cents per reel per day that is being made by all but two 
concerns in the field. A boycott has been instituted against 
one of the leading exchanges, and others are threatened 
with a similar step. One member of the organization 
waxed so enthusiastic over the possibilities of the boycott 
that he suggested that all the film exchanges be boycotted 
at the same time. 



WASHINGTON EXHIBITORS FILE PROTEST. 

The Washington Theater Managers' Association met in 
Seattle, Wash., at their headquarters in the Central Building 
on November 6 to discuss the effect of the war tax on 
motion picture theaters of the Northwest. It was finally 
decided that before sending in a formal report or protest 
to the Government they would give the execution of the 
bill one month's trial. 



1298 



THE MOVING PICTURE WORLD 



December 1, 1917 



New York Exhibitors Discuss Tax 

Conference Held in New York City Indicates Indecision 
on Part of Theater Men. 

Till-: rooms of the Exhibitors' League of New York, 218 
West 42nd street, were crowded on Wednesday, Nov. 
14th, to take part in and hear the discussion of the 
extra 15 cents a reel charged by the distributors. Messrs. 
Freeman & Price of the Triangle were there. Mr. Free- 
man spoke for the Triangle, and said he did not come 
before the exhibitors seeking cheap publicity, as was 
charged against a concern which withdrew from the Mo- 
tion Picture Board of Trade. During his remarks he said 
the Triangle had yesterday tendered its resignation from 
the National Association of the M. P. I. The Triangle had 
decided to assume the tax themselves, feeling that the 
exhibitors were already overburdened and the Triangle 
thought it could aflord to carry the tax better than they 
could. He said he would answer any questions any person 
present cared to ask him. He was asked if he knew 
whether the exhibitor or the distributor should pay the 
tax. In reply he said that the producer should meet it, and 
the exhibitors were boobs if they paid it. He qualified this 
answer by saying he did not wish to pass judgment on 
the other distributors for charging fifteen cents more if 
they thought they had a right to do so. The Triangle didn't 
think they had, and were willing to assume the tax. 

Another question asked of Mr. Freeman was: "Is fifty 
days' showing the average life of a film?" He said he 
thought sixty or seventy days would be a conservative esti- 
mate. 

Mr. Hudson, representing the Mutual, spoke. He said 
the Mutual would assume the tax, feeling that the exhibitors 
had enough to contend with without taking that expense 
over, too. That was about all he had to say. A represent- 
ative of the Foursquare Co. announced that it had de- 
cided to absorb the tax. 

After the distributors left, the League entered into an 
exhaustive discussion of the question, and the general 
sense of the meeting was to refuse to pay the fifteen cents, 
and defy cancellation of service by the distributors. Mr. 
Ruebens, advising counsel of the league, tried to conciliate 
and elucidate matters. In the midst of his explanations 
he was interrupted by one of the members, who asked, if 
he were acting for the league or the distributors. 

Mr. Rueben replied he was speaking for the good of the 
league, and advised that the league wait until he had 
another interview with the distributors of the National be- 
fore determining on any hasty action. 

Louis F. Blumenthal said he thought the charge of fifteen 
cents a reel was excessive, and referred to Mr. Ochs' 
article published in the trade papers as a full explanation 
of the subject. He called attention also to Price, Water- 
house's letter showing their estimate of the war tax in- 
crease on films. He announced that there would be a 
convention of the industry held in Washington in Decem- 
ber, after Congress had convened, and the tax on films 
would be brought to the attention of its representatives to 
see if some enlightenment and adjustment could be ob- 
tained. 

Mr. Berman did not mince matters when he said it was 
all very well for the exhibitors to say they would cancel 
rather than pay the tax, but just as soon as they did, their 
competitors would sign up with the exchange and beat them 
to it. The trouble with you fellows is, you won't stick, and 
the distributors know it. " 

"Hold on !" one exhibitor was heard to say. "We com- 
plained when we were told that some exhibitors would 
continue to charge ten cents admission and not collect 
the tax. It does seem that the distributors are justified in 
kicking because some of their number do not stand with 
them in collecting the film tax. Don't kid yourselves, they 
are going to stick for the 15-cents-a-reel." It was sug- 
gested by one member that an effort should be made with 
the National Association to get the distributors to split 
the tax fifty-fifty. In answer to this, members who were 
present at a previous conference with the distributors, said 
that this proposition had been made and rejected. They 
also said that they asked the distributors to produce their 
books to prove that fifteen cents a reel was an equitable 
one, and this request was turned down flat. A motion was 
made and carried to have the committee who had appeared 
at the National Association to again seek an interview 
with the distributor and see if an equitable arrangement 
could be made and again request that they show their books. 
On the question some one said the distributors of the Na- 
tional Association had met and resolved by an almost 
unanimous vote to charge the exhibitors the fifteen-cents- 
a-reel tax. 



The discussion of local film deliveries was taken up with 
a representative of the Prudential Delivery Service. The 
hour was so late we were obliged to leave before it was 
concluded. 



North Carolina Makes Fight 

Exchanges That Insist on Reel Tax Are Losing Business 
— Suits Threatened. 

THE North Carolina Exhibitors' Association is putting 
up a determined and successful fight against the foot- 
age tax being foisted by the manufacturers, and there 
is not the shadow of a doubt but that exhibitors all over 
the State will be relieved from the burden, so concerted 
and unanimous has been the action of the managers in 
response to President Wells' order to refuse to pay this 
tax. Some few exchanges, notably the Universal, at Char- 
lotte, have assumed an antagonistic attitude and are can- 
celing service of those exhibitors who refuse to foot the 
footage tax, but exhibitors are suffering none from their 
action, as Mutual, in Atlanta, has so far been able to care 
for the needs of those who desire to change service. The 
first theater canceled by Manager E. F. Dardine, of the 
Universal exchange, was one of the theaters at Wilming- 
ton, owned by President Wells. 

Other exchanges are assuming a somewhat indifferent 
attitude in the face of such stern opposition, although 
some small exhibitors who have been threatened with can- 
cellations have appealed to President Wells for advice. 
Where these exhibitors have signed contracts for service 
President Wells is advising them to insist upon being 
served without paying the tax, and if service is canceled to 
enter suit against the exchange canceling. One exchange, 
unable to collect the tax, billed last week's shipment of 
films C. O. D., with the tax included. However, a wire 
threatening suit brought a prompt release of the C. O. D. 
The State Association has been approached with a proposi- 
tion for compromising on a smaller tax per reel, but this 
was promptly refused by President Wells with the state- 
ment that North Carolina did not intend to pay a single 
penny of the manufacturers' tax. 



ROCHESTER EXHIBITORS CONDEMN FILM TAX. 

At the meeting of the Rochester Motion Picture Ex- 
hibitors' Association, Inc., held on November 7, 1917, the 
question of return express charges and tax of 15c. per reel 
on film by exchanges was gone into thoroughly and con- 
demned. 

Resolutions of protest against payment of the tax were 
passed, exhibitors agreeing to pa3 r 'same only under pro- 
test, all present declaring their willingness to pay the 
taxes now imposed upon us in support of our Government, 
but being determined not to pay the taxes imposed upon 
the manufacturer, importer or producer of films. 

A resolution was passed approving the action of Mutual, 
Triangle and Foursquare companies in shouldering the tax 
as intended in the law they should do, and many exhibitors 
declared their intention of transferring their patronage to 
those companies, and will do so if the other exchanges 
insist on this unjust charge. 

W. C. HUBBARD, Secretary. 



Cleveland Revenue Collector Explains 

Several Questions on Admission Tax Answered — What 
Exhibitors Are Doing. 

IN ORDER to set at rest several questions which have 
been argued pro and con by exhibitors of Northern Ohio, 
the World correspondent at Cincinnati, Ohio, secured 
an interview with Harry Weiss, internal revenue collector 
for Northeastern Ohio. His rulings and information hold 
good for any other districts, as the tax will be collected 
everywhere upon the same basis. 

Mr. Weiss was asked particularly about the five-cent 
admission for children and said: 

"In any theater where the maximum admission is more 
than five cents children are taxed one cent, regardless of 
the price. This means that if any manager has been ad- 
mitting them without paying the tax, he is held responsible 
for the penny per ticket." 

Several theaters on the west side of Cleveland had been 
practicing this method, and for the first week of the tax 
three theaters, the Dennison Square, Southern and Fairy- 
land theaters, all in the West 25th street district, were not 
even charging the regular tax. The Dennison Square even 
advertised "No Advance in Prices — We Pay Your War Tax." 



December 1, 1917 



THE MOVING PICTURE WORLD 



1299 



Theaters on the east side of the city started charging the 
tax to the patrons and have stnck to this action. An effort, 
however, is being made to bring the houses mentioned 
below to adopt the same method. 

Mr. Weiss was also asked about the actual collecting of 
the tax, and said : 

"At the end of each month the exhibitor is required to 
fill out a blank, which we will furnish, answering the ques- 
tions contained thereon as regards the number of tickets 
of different denominations sold. This blank goes to Wash- 
ington, where an assessment is made and charged to the 
exhibitor, who must immediately pay the tax." 

In answer to the question as to what manner of inspec- 
tion will be employed, he said : 

"It is absolutely necessary for every exhibitor to keep 
books or a record sheet of each day's business so that when 
an inspector from the Government calls he can easily check 
up the sale of tickets. If this is not done it may get him 
into trouble." 

The inspectors will not be from the revenue collector's 
office, but they come from the Department of Justice or 
secret service, and Mr. Weiss will not be consulted as to 
what action is to be taken, because the Department of 
Justice's duty is to enforce the law as it is written. It is 
then left to the courts to decide whether a man is guilty 
or not. 

It also has developed that if a theater is robbed of its 
receipts, including tax money, as was the case in Cleveland 
recently, the exhibitor is responsible for the tax money 
and must pay it. However, he has the privilege of making 
a claim against the Government for the amount, setting 
forth the details, etc. 



General Film Will hot Charge 15 Cents 

Announcement Follows First Meeting of Board of Directors 
After Passage of the Revenue Bill. 

ON MONDAY, November 12, all General Film branch 
managers were notified from headquarters in New 
York to abstain from making the recently agitated 
charge of fifteen cents per reel per day against exhibitors 
for rented films. This action lines up the General Film Com- 
pany squarely as one distributing organization which will 
not expect exhibitors to bear this added charge. 

An official of the company described the action in the 
following words: "The directors of the General Film Com- 
pany have ordered the discontinuance of the charge of fif- 
teen cents per reel per day. This was done at the first regu- 
lar meeting after the passage of the Revenue Bill, and as 
soon as the directors had the opportunity to act on the 
information gathered for their consideration. 

"The action is taken with the full understanding of the 
additional burden which will have to be borne by the com- 
pany and its contributing manufacturers, the extent of which 
is now appreciated by the exhibitors. However, it was de- 
termined to relieve the exhibitor in every possible way 
even though sacrifices had to be made to do so. 

"In doing this the General Film Company is following 
its policy of co-operating with the exhibitor in every way in 
its power in order to advance his interest. It is the prac- 
tice of the General Film Company wherever it can to sug- 
gest to its exhibitors means and methods for the promotion 
and increase of their business. The exhibitors appreciate 
this, and the action of the General Film Company in meet- 
ing the demands of the exhibitors in the matter of the 
discontinuance of the fifteen-cent charge is a further evi- 
dence of its desire to do all within its power to advance the 
interests of those who look to it for assistance in promoting 
the motion picture industry." 



UNITED EXHIBITORS REPUDIATE MASTBAUM 
TELEGRAM. 

Charles Segall, acting chairman, and Jay Emanuel, acting 
Penn a i y th I ^T^ Exhibitors' Association of Eastern 
Thl \fi V ™ I! V S ? Uthe « , 7 £ ew Jersey and Delaware write 
The Moving Picture World to the effect that at a meeting 
of the association, held November 14, action was taken in 
protest against the 15 cents per real tax. Regarding a tele- 
gram published in a trade journal signed by Stanley V. 
Mastbaum to the effect that he had conferred with most of 
the exhibitors in that section and that they were willing to 
pay the tax, <t was stated at the meeting that none of the 
members .remembered conferring with Mr. Mastbaum. ana 
the association went on record as believing that Mr Mast- 
baum spoke for no one but himself 



Douse the Glim 

To Save Coal the Government Orders the Discontinuance 
of Electric Signs. 

A GREAT deal of interest has been manifested in the 
order of the Fuel Administrator regulating the use of 
electric advertising signs which went into effect on 
November 15. The order states that "It appears to the 
United States Fuel Administrator that it is essential to the 
national security and defense, the successful prosecution of 
the war, and the support and maintenance of the army and 
navy, and to lessen or prevent the waste of coal, which at 
the present time is and during the continuance of the war 
will be, in the judgment of the United States Fuel Adminis- 
trator, needed for the purposes aforesaid, and to secure an 
adequate supply and distribution, and to prevent, locally 
and generally, scarcity of coal and to facilitate the move- 
ment of coal for the purposes aforesaid, that the use of 
coal in the manner and for the purposes hereafter set forth, 
and that the employment for such use of the present 
facilities already inadequate for the prompt and efficient 
shipment, transportation and delivery of coal needed for 
the purposes aforesaid, should be limited and restricted, in 
order that the essential purposes first hereinbefore referred 
to may be carried out, and that so far as possible the pro- 
duction, sale, shipment, distribution and apportionment of 
coal among dealers and consumers, domestic and foreign, 
may be maintained to the extent sufficient to meet the Gov- 
ernmental, commercial and domestic requirements for coal." 
The terms of the order arc: P^fQ^Lt^S^ A 

1. Upon and after the fifteenth day at- November, 1017, no cor- 
poration, association, partnership, or person engaged in whole or in part 
in the business of furnishing electricity for illuminating or power 
purposes, and no corporation, association, partnership, or person main- 
taining a plant for the purpose of supplying for their owh use electricity 
for illuminating or power purposes, shall use any coal for the purpose 
of generating, producing, or supplying electricity, or supply or use 
electricity generated or produced, in whole or in part, by the consumption 
of coal, for the purpose of providing, maintaining, lighting, or oper- 
ating, before the hour of 7.45 P. M., or after the hour of 11 P. M., 
electrically illuminated or display advertisements, notices, announce- 
ments, signs, designation of the location of an office or place of business 
or of the nature of any business, electric searchlights, or (external) 
illumination or ornamentation of any building, except in the interior 
of buildings, and except as in special cases hereinafter further or other- 
wi :-p provided or limited, namely: 

(a) This order shall not apply to the United States Govern- 
ment, the government of any Commonwealth or State of the 
United States, or to any city, county, town, or other govern- 
mental subdivision in any such Commonwealth or Stat 

(b) This order shall not apply to the maintenance of street 
lights by any city or town or within any city or town under a 
contract with the officials thereof for such maintenance, or to 
the maintenance of any lights for any purpose by, or in com- 
pliance with orders of, any public authorities ; 

(c) Electric signs affixed to the street fronts of buildings 
over the street entrances thereof or over the street entrances to 
stores, shops, or other places of business therein, or extending 
therefrom over the sidewalks, for the purpose of announcing 
the name or business of a retail shop or store, or the name and 
location of a theater or other place of amusement or of a hall 

or other place of public assembly, together with the name of the 
play or other entertainment given therein, or of the purpose of 
any public assembly to be held therein, as the case may be, 
may be lighted or illuminated or operated by electricity, gener- 
ated or produced by the use of coal, during the period from 
one-half hour after sunset until such time, not later than 11 "<> 
o'clock in the evening, at which time in the ease of a place of 
business the same is closed for the conduct of business therein 
in the same manner and to the extent that such business is 
conducted therein during the day-time business hours, and in 
the case of places of amusement and public assembly herein- 
before referred to until one-half hour after the time fixed for 
the beginning of an entertainment or of the meeting or other 
public assembly, as the case may be: Provided that the size of 
any such sign and the amount of electricity needed to operate 
and illuminate the same shall be reduced at any time under 
dirertion of the State Fuel Administrator of the' State within 
which such sign is located : 

(d) This order shall not apply to porch lights upon 1 

or hotels, or at the entrances to buildings occupied or open for 
ingress or egress during the night-time, or to lights upon pn 
driveways, walks, or in the grounds, of any hotel, manufacturing 
establishment, or residence, or upon the platform of railroad 
stations, approaches thereto, or in railroad yards or grounds, 
or to lights to mark the location of fire escapes or exits : or to 
lights for any similar purposes when authorized bv any Bl 
Fuel Administrator of the State within which such liehts are 
located: Provided, however, that the number and power of anv 
such lights, bv this paragraph Id) permitted, shall be red': 
at any time upon direction of the State Fuel Administrator of 
the State within which such buildings or ground 

(e) Nothing herein shall be construed to extend the length 
of time, fixed by agreement or otherwise, between am 

and B State Fuel Administrator, for which any such* sign or 
illumination may be displayed or operated. 

2. The State Fuel Administrators within the several States are 
hereby directed and authorized to see that the provisions of this order 
are observed and carried out within their -port 
violations thereof to the United States Fuel Administrator, a: 
recommend to the United States Fuel Administrator action to be I 

by him with respect to the sale, shipment, distribution, and appo: 
ment of coal to the corporations, associations, partnerships, or 
so found to be acting in violation of this order 

(Signed* II V CARFIEI.P. 

United States Fuel Administrator. 



1300 



THE MOVING PICTURE WORLD 



December 1, 1917 



Screen Club Holds Sixth Annual Ball. 

While a Little Slow in Getting Under Way the Famous 
Function Later Hits Its Real Stride. 

IT was about 1.30 o'clock on the morning of Sunday, No- 
vember IS. when a quietly dressed person approached 
Screen Club Treasurer Will C. Smith at the entrance of 
the grand ballroom of the Hotel Astor and inquired if the 
dance was public. Being informed that it was, the stranger 
asked as to the price of a ticket. Told it was five dollars, 
he asked casually if there was a box for sale and its price. 
The answer was that there was and the price was seventy- 
five dollars. Just as casually the stranger extracted a roll 
from his waistcoast pocket, drew a hundred-dollar bill from 
the inside and handed it to Treasurer Smith. The stranger 
got his change. With his party of three others he was 
escorted to his box and undoubtedly enjoyed the hour and 
a half remaining of the dance. All of which would seem to 
indicate that all the money in the country is not monop- 
olized by the film industry, statements of certain legisla- 
tors to the contrary notwithstanding. 

For all-around enjoyment the sixth annual ball of the 
Screen Club will rank with the best of its predecessors. 
Probably due to the war, the guests were perhaps a little 
later in arriving than heretofore and possibly there may 
have been a few less than usual. At 12 o'clock, however, 
the dance floor was filled by a throng that would make a 
fair comparison with other years. Present were many 
manufacturers, distributors, directors and a host of the 
players whose faces are known in every land. 

The music was one of the features of the entertainment. 
There was the hotel orchestra, which played in conjunction 
with the grand organ. Alternating with this combination 
were the Neapolitan Strolling Players, and during the even- 
ing they strolled about the hall and the adjoining reception 
rooms and the balconies, singing to the accompaniment of 
their stringed instruments. "Cuba" Crutchfield, of Y6 
Ranch, Cheyenne, a friend of Frank Carroll, one of the 
governors of the club, contributed a fine bit of western 
atmosphere to the festivities. In the center of the ball- 
room floor and followed about by a spotlight he performed 
a series of amazing stunts with a lariat, of which he dis- 
played marvelous control. It was an unexpected accession 
to the evening's program and a most entertaining one. 

Joseph W. Farnham, the new president of the club, was 
master of ceremonies. Mr. Farnham was congratulated 
many times in the course of the evening on the success of 
the occasion and was freely credited with being mainly 
responsible for "putting it over." Not only had he worked 
hard himself, but he had inspired his associates with the 
feeling that in order to make the dance equal its predeces- 
sors more effort must be expended in time of war. 

Frank Holland had been selected to direct the "Paul 
Jones," and the wisdom of the selection was manifest. Mr. 
Holland injected into the dance a wealth of "pep." He had 
the voice and the manner that spelled enthusiasm. And 
he had the smile, too, that caught the spectators on 
the sidelines and in the boxes in the balcony as well as 
the dancers on the floor. There were calls for an encore, 
and later in the evening it came and afforded as much fun' 
as on the original occasion. It had been previously de- 
cided by the board to eliminate the grand march and to 
substitute the Paul Jones in its place. 

During the evening President Farnham introduced some 
of the celebrities present. Standing in a box and with the 
spotlight full on a familiar figure, the president called the 
attention of the gathering to the manufacturer, director or 
player, and the audience responded with applause The 
Metro boxes contained a stellar aggregation. As guests 
of Richard A. Rowland and Joseph W. Engel there were 
among others Madame Nazimova, Ethel Barrymore Wilton 
Lackayc, Mr. and Mrs. Sidney Drew, Annette Keller- 
mann, George D. Baker and John W. Noble. In response 
to demands for a speech Mr. Lackaye spoke briefly just 
enough to make good his reputation of being one of the 
foremost orators of stage and screen players. He raised 
a hearty laugh when he remarked that he was just now not 
in the screen business owing to circumstances over which he 
had no control. 

During the evening President Farnham, on behalf of 
nfi b ?- ard 1 of governors, presented to retiring President 
Hilly Quirk and retiring Governor Jule Burnstein a life 
membership, each receiving a fac simile gold card suitably 
engraved. J 

In accordance with custom the clubhouse at 117 West 
•orty-nfth street was thrown open to the members and 
their women friends after the dance. This was taken ad- 
jutage of by about four hundred, and they filled the five 



stories from roof to grill. All around it was a regular 
Screen Club ball, socially and financially. 

The boxholders were Beverly Bayne, Francis X. Bushman 
and C. J. Brabin; Paul Scardon, Select Pictures Corporation, 
John Adolfi, Evans Film Laboratory, Alice Brady, Vita- 
graph Nicholas Power Company, Fox Film Corporation, 
E. K. Lincoln, Motion Picture News, P. A. Powers, Captain 
E. H. Calvert, Frank Powell, Mattie Keene, Edgar Lewis, 
Craftsman Film Laboratory, Harry T. Morey and Tom 
Moore, Precision Machine Company, Albert Capellani, Metro 
Pictures Corporation (two), Max Mayer, Moving Picture 
World Joseph W. Farnham, Ogden Pictures Corporation, 
Geo. D. Baker, Theater Magazine, Frohman Amusement 
Corporation, Famous Players-Lasky, and James Kirkwood. 

Hodkinson Discusses Film Advertising 

Regards Display Space as Important Forum for Industry's 
Problems. 

THE series of signed advertisements by W. W. Hodkin- 
son which have been appearing in the trade papers 
for three weeks past is to be continued for some time 
according to information from the offices of the W W 
Hodkinson Corporation at 527 Fifth avenue. Mr. Hodkin- 
son s idea in putting out, over his signature, his views of 
the industry was explained last Friday when he discussed 
the relationship of motion pictures and advertising. 

I find the advertising pages of the trade papers— 
those of national standing in particular— distinctly a place 
where we all say the things we want to say, without restric- 
tions, and virtually over our own signatures," said Mr 
Hodkinson. To a certain extent this is true of all adver- 
tising, but to no such degree as in the motion-picture 
weeklies, where it is as important to read the advertisements 
it you would keep up with the business, as it is to read the 
editorial and news columns. 

"This being the condition, I decided that as long as the 
advertising sections were public platforms I could say my 
say there as well, or better, than anywhere else. And as 
every advertisement is inspired by some one, though his 
name does not appear, I decided to sign my advertisements 
I°s id would be no doubt about my meaning what 

"Men in the industry have been good enough to say that 
they were interested in my views on the business, and also 
in the things which I plan in a larger way. Naturally thev 
look on my distribution plans in the light of what they mean 
to exhibitors individually, but what I am looking forward 
to in the business, the things which may mark the future 
development of the trade, are, these men say, of genuine 
interest And just now, at any rate, I am willing to let it 
go at that. s 

"I got away from the whole scrambling game last summer 
and went fishing. I watched from a distance, and I have 
come back with a little clearer vision than I had when I 
left or than most of my friends have today. The past two 
weeks I have been laying a ground-work for the men in the 
business and particularly the exhibitors, who do not know 
me, so that they will understand the experience on which I 
base my assertions. From now on I will have some perti- 
nent things to say on conditions which will not only explain 
fully the reasons for my return to the motion-picture busi- 
ness, but may throw some light on the works that are back 
of or are not back of, a lot of the big clock faces that the 
£ 's keeping lts eyes on with the purpose of reading the 
signs of the times. 

J2i y V nd ° f advert . isin g is not new. It has been used with 
remendous success in fields far removed from motion pic 
tures. I think that a gentler note in the advertising pages 
is a relief that the readers appreciate, because the nfcesiky 
ceded Ve AndT productlons a bit noisily is very well col 
n?n ^ ^ Vt - y - Slncere ln m y admiration of fine dis- 

^rL 3 "? h" 6 ? dvertlsin £ eff ects, because all that is a guar- 

"PH, l S, n? nshlp back 0f the fiIms announced. 

remaps 1 shall have occasion to justify my appreciation 

of the opportunities offered for fancy inserts sooner than 

the trade expects. When I do I can promise you that the 

inserts will contain matter that may destroy a number of 

and e s S tudv T bl W t Y , bdng Hpped ou ^ for ?3ere„? e 
aid study. I hke to think that some day we shall all be 
advertising the things that are worth while, and say ng our 
say over our signatures in all sincerity. ' Strang " in ?he 
motion-picture business? you ask. Perhaps so but he 
business has gone thr ough some exc iting changes." 

Pathe Shifts Branch Managers. 

and ^R V? e iiS n ° W T nager 0f Pathe ' s Charlotte office, 
and K. V. Anderson becomes manager of the Atlanta 
office, succeeding George R. Allison, resigned 



December 1, 1917 



THE MOVING PICTURE WORLD 



1.501 



Walsh Joins Goldwyn 

Successful Fox Director Signs Long Time Contract With 
Goldfish — Begins Work Soon. 

RA. WALSH, one of the ablest directors in the motion 
picture industry, joins the Goldwyn Pictures organi- 
• zation in December, having signed a contract with 
Samuel Goldfish, president of Goldwyn, this week covering 
a long period of time. At the expiration of his now ex- 
piring contract with the William Fox organization, Mr. 
Walsh immediately will begin work on a big production 
which Goldwyn will hold pending his advent into its ranks. 

The virility of 
Walsh, his ability to 
reach the heights of 
melodramatic action, 
his command of pa- 
thos and love interest 
are perhaps best 
shown in "The Hon- 
or Sy.tem," one of 
the finest motion pic- 
tures of the past two 
years and a big prof- 
itmaker for its pro- 
ducer and for exhibit- 
ors. Other phases of 
Walsh's splendid ca- 
pacities are revealed 
in his Theda Bara 
picture, "The Ser- 
pent," in "Regenera- 
tion," and in "The 
Innocent Sinner" and 
"Betrayed." 

Raoul Walsh first 
attracted attention in 
the industry in the 
role of John Wilkes 
Booth in "The Birth 
of a Nation" and he was one of several young men who 
showed such adaptability for motion picture direction that 
D. W. Griffith gave them units of that big historical story 
to do under his guidance and oversight. Steadily since 
that day he has grown in power and in dramatic insight. 
Today he is almost without a rival as the maker of "action 
pictures," which have so many millions of champions among 
the public in all lands. 

Foreseeing a still greater future for him, Samuel Gold- 
fish brought him into the Goldwyn organization, where he 
will have the stories of great American authors as the basic 
material out of which to fashion big pictures. 

The cast is being engaged and already the sets for Walsh's 
first Goldwyn Pictures are under way at the Fort Lee stu- 
dios. Announcement of the story and cast are to be made 
soon. 




Raoul A. Walsh. 



Fairbanks Wants Ideas, Not Scenarios 

Director John Emerson, Now in New York, Announces 
Novel Forthcoming Picture. 

JOHN EMERSON and Anita Loos, director and scenario 
writer, respectively, for Douglas Fairbanks, have just 
arrived in New York from California. Mr. Emerson 
and Miss Loos are working on the script and making ar- 
rangements for the production of the Fairbanks picture 
to follow "D'Artagnan of Kansas," now being staged at 
Grand Canyon, Ariz., under the direction of Allan Dwan. 
This is in accordance with the new Fairbanks production 
plan, whereby one director prepares the "next play while 
the other is being staged, so that no time will be lost be- 
tween pictures. 

At the Artcraft headquarters, where Mr. Emerson and 
Miss Loos paid a visit to Walter E. Greene last week, the 
director announced a novel idea affecting the new picture. 
"We will stage this photoplay in six different cities, which 
means that the entire company will travel from coast to 
coast enacting the play in six representative locales of the 
United States. The idea of the story is a particularly novel 
one, but I am not in a position to go into further details 
at this time. 

"Miss Loos and I are at present making arrangements 
for the production of this picture in the various cities, 
and are working out the details of the script so that there 
will be no delay in starting work when the present film 
is compleied. 

"We are also looking about for ideas for new stories. 



We are not anxious to get scripts — our scenario department 
will attend to that — but are seeking novel ideas for photo- 
plays. In Chicago we paid a man $300 for a few lines 
written on the back of an envelope. It was about a hun- 
dred words, but gave the basic idea for a novel story upon 
which Miss Loos will begin work shortly. No one outside 
of our organization can develop a story in the manner 
we treat it. Our method is entirely different from that of 
any other organization, and a person is wasting time trying 
to lay out a series of situations for Douglas Fairbanks, 
but if he will just devote his time to creating the basic 
idea for an original plot our staff will attend to the rest. 
Douglas Fairbanks' stories must be different from any now 
being shown on the screen, and we will gladly pay well 
for suggestions along new lines." 



Strand Institutes Art Exhibits 

Big Photoplay House Will Conduct Series of Exhibitions 
of Paintings Illustrative of Music. 

HAROLD EDEL, managing director of the Strand, has 
instituted another innovation by adding art as an 
extra attraction at the afternoon symphony con- 
certs. 

Two famous paintings, valued at $50,000 and illustrative 
of music, have been hung in the Strand theatre mezzanine, 
as an adjunct to the Strand symphony concerts. One paint- 
ing, by Carl Van Loo, a French painter, represents Louis 
XV. as Music; the other, by John Opie, an English painter, 
represents a musician's family. Loaned by the Ehrich Gal- 
Lries, these portraits rark the beginning of a series of 
weekly art exhibits, illustrative of music, which will tend 
to further interest in the nopular symphonic matinee con- 
certs of the Strand symphony orche tra, of which Mr. 
Gatti-Casazza heads the patrons' committee. 

Carl Van Loo's painting was ordered by the King of 
Poland, Stanislas Letzinski, for his palace at Nancy, France. 
The picture remained there until the palace was destroyed 
in the French Revolution. Then it was exhibited in a 
French museum, until it was bought by a banker, owner 
of the Royal Castle of Longray. In the ruinous Panama 
panic of the last century it came into the hands of its 
present owners. 

John Opie's portrait of a musician's family represents the 
work of a painter of the eighteenth century. The identity 
of the musician's family represented has given rise to a 
great deal of speculation among art connoisseurs, as it has 
never been established. 



LUMSDEN HARE ENGAGED BY MADAME PETROVA. 

Madame Petrova caused an announcement to be made 
this week that a contract had been entered into with Lums- 
den Hare, the distinguished English player, whereby he 
will appear in the productions of the Petrova Picture Com- 
pany. Mr. Hare is now playing one of the leading roles 
in the second starring vehicle now in course of production 
at the Petrova studios under the direction of Larry Trim- 
ble. The latest addition to the carefully selected cast sup- 
porting Madame Petrova has been internationally promi- 
nent for many years as a producer and actor. He founded 
the Pastoral Amphitheater at Ranelagh, England, which 
was the forerunner of the famous English country clubs, 
and for two years Mr. Hare produced all of the pastoral 
plays which obtained a wide vogue in Great Britain. He 
has also appeared on the other side in the stage produc- 
tions of Granville Barker, Cyril Maude, Sir Arthur Collins 
and other noted personages of the contemporaneous English 
theater. 



JEAN COMES BACK. 

The reappearance of Jean, the famous Vitagraph dog star, 
in the second starring vehicle of Madame Petrova. will be 
hailed with delight by thousands of screen patrons through- 
out the country who recall the wonderful animal performer 
and her remarkable work during the days when Florence 
Turner was the popular idol of the American photoplay 
public. 

A touch of sentimental interest is loaned to the event 
by the fact that Larry Trimble, who is directing Madame 
Petrova in her latest picture offering, is the owner of 
Jean, the pair having been inseparable for many years. In 
the present story Jean in company with several winsome 
kiddies has many effective and touching scenes and the 
combination of the children with the beautiful collie as a 
playmate should make a most human appeal to the hearts 
of screen patrons both young and old. 



1302 



THE MOVING PICTURE WORLD 



December 1, 1917 



New Exhibitors' Buying Body 

Allied Exchanges, Inc., Formed by Number of Prominent 
Theatre Men — A. J. Cobe Becomes Manager. 

THE formation of the Allied Exchanges, Inc., a new 
buying circuit composed of large exhibitors and state 
rights operators, with headquarters in New York, was 
announced to the trade last week. Officers have already 
been elected with the exception of a president, who is to 
be, selected at a special meeting of the new organization at 
the Hotel Astor, New York, on November 19, and whose 
selection will come as a surprise to the industry owing to 
the national prominence of the man favored for the post. 
The other officers are: First vice-president, Fred Nixon- 
Nirdlinger; second vice-president, J. L. Friedman; treasurer, 
Lynn S. Card; secretary, David L. Lowrie; general manager, 
A. J. Cobe. A temporary office for the viewing of features 
has been established in the Godfrey Building, 729 Seventh 
avenue, New York. 

It is announced that the initial franchise holders in the 
new circuit are David A. Lowrie, Boston, Mass., for the 
New England States; Lynn S. Card, Newark, N. J., for New 
Jersey; Harry M. Crandall, Washington, D. C, for Dela- 
ware, Maryland, Virginia and the District of Columbia; 
Fred Nixon-Nirdlinger, Philadelphia, Pa., for Eastern Penn- 
sylvania; J. L. Friedman, Celebrated Players, Chicago, 111., 
for Illinois; MacMahon & Jackson, Cincinnati, O., for 
Southern Ohio and Indiana; L. J. Ditmar, Louisville, Ky., 
for Kentucky and Tennessee; W. F. Peterson, Detroit, for 
Michigan, and Royal Enterprises, Montreal, for Canada. 

A purchasing board of seven will decide on subjects for 
the Allied Exchanges. Five of these have already been 
named — Messrs. Friedman, Nixon-Nirdlinger, Crandall, 
Lowrie and Jackson — and the remaining two members of 
the board will be announced after the meeting of November 
19. An official of the new organization said this to a 
representative of the Moving Picture World: 

"The identity of our executive head and completed list of 
our members will cause a sensation when announced. It 
is not generally known that this circuit has been in process 
of formation for many months. But when our final an- 
nouncements are made it will be apparent that men of the 
standing of our members could not have been brought 
together in a day or a week. 

"The class of pictures we will require will also cause 
comment. The so-called 'big picture' you read about, will 
not suit us at all. There will be only nine or ten pictures 
produced in the course of a year that will be big enough 
for us. Those of our members who have theaters will play 
these pictures first in their own theaters. Then they can 
be had for general booking. 

"I do not believe that we will ever have a regular release 
program. We shall only release when we can purchase 
something big enough. That may mean a release a month, 
or one in three months. It all depends. We are scouring 
the market for important productions." 



At Leading Picture Theaters 

Programs for the Week of November 18 at New York's 

Best Motion Picture Houses — "The Hungry 

Heart." 

FDR the week of November 18 Pauline Frederick ap- 
peared at the Strand theater as the star of the latest 
Paramount photoplay, "The Hungry Heart," from the 
novel by that name written by David Graham Phillips. 
Much of the action of this play is out-of-doors and ex- 
teriors in the Lake George neighborhood were incorporated 
by Director Robert Vignola. In "The Hungry Heart" Miss 
Frederick is called upon to portray every shade of feeling. 
In the supporting cast are Howard Hall, Robert Cain, Helen 
Lindroth and Eldean Stewart. 

The surrounding program consisted of some picturesque 
scenes in colors of Ghent, the principal city in Flanders, 
taken before the war; "Damaged No Goods," the second Fox 
"Sunshine Comedy" to be projected on the Strand screen, 
and the Topical Review, containing the latest European 
and American news pictures of interest. 

The musical artists were Mary Ventay, Micha Violin 
and John Phillips. 

"Reaching for the Moon" at the Rialto. 

Douglas Fairbanks, in his latest Artcraft comedy thriller, 
"Reaching for the Moon," was the photoplay feature at the 
Rialto. The story shows how an humble worker in a button 
factory becomes ruler of a European principality through 
knowing the principles of "new thought" and then after 
wildly exciting encounters with a pretender to the throne, 



decides that a crown isn't worth the risk involved ih 
hanging onto it. An Italian city, with canals and gondolas, 
was reproduced in California for some of the scenes. Eileen 
Percy is the girl for whom the ruler renounces his throne, 
and Frank Campeau is the pretender who makes his so- 
journ in the palace so exciting. Anita Loos and John Em- 
erson are responsible for the story and the direction re- 
spectively. "Fishing for Fish," Mr. and Mrs. Sidney Drew 
in their latest domestic comedy, "A Close Resemblance," 
and the Rialto Animated Magazine, was also on the pro- 
gram. 

The soloists were Bela Nyary and Greek Evans. The 
Helen Moller Dancers contributed a number. 

Eighty-first Street Theater Bill. 

At the Eighty-first street theater on Monday, Tuesday, 
Wednesday, "The Submarine Eye" was the attraction. 
Thursday, Friday, Saturday and Sunday, Dorothy Dalton 
ih "The Price Mark" was the picture feature. 



The Art of Everett Shinn 

EVERETT SHINN, illustrator of so many magazine 
stories that he has long ago lost count, has put a 
great deal of himself into "Sunshine Alley," Gold- 
wyn's new Mae Marsh production. Mr. Shinn, who de- 
signed the settings for "Sunshine Alley," is nothing at all 
like the conventional idea of an artist-genius. He does not 
wear a flowing tie, velveteen breeches or a bathrobe when 
he is, working, but looks quite like any other healthy, 
active nephew of Uncle Sam. But when he gets well started 
on his work it is easy to see he is mightily interested 

and tremendously en- 
- thusiastic. 

He is the sort of art- 
ist who has a working 
philosophy. He is fond 
of big masses and 
sweeping lines; but he 
also likes to have 
something happen ev- 
ery little way. In other 
words, he likes to play 
with details. And any- 
one who is connected 
with the making, dis- 
tribution or exhibition 
of motion pictures 
will tell you that de- 
tails are interesting 
things in screen 

drama. Mr. Shinn him- 
self has his own ex- 
planation of it. 

"The camera is such 
a searching, intimate 
sort of thing," he says. 
"There isn't a point 
you can put on a set- 
ting that the camera 
cannot focus on and 
magnify a thousand 
times, so details are altogether in place in this kind of work. 
There is no one design to be held in place throughout the 
picture, but a detail may suddenly occupy the entire screen 
where it was indistinguishable a second before." 

It was because Mr. Shinn had uttered this observation 
on a number of other occasions that he was commissioned 
to design the settings of "Sunshine Alley." It was just 
the kind of thing that called for detail, most of the action 
taking place in a bird and animal store in a poor quarter 
of the city with virtually all the characters "Dickensy" 
types. 

The artistic soul of Mr. Shinn was quick to respond to 
the wealth of opportunity; and so the settings of "Sun- 
shine Alley" are indescribably Shinn; they just couldn't 
have been done by anybody else. 




Everett Shinn. 



"JOSSELYN'S WIFE" BY EDISON. 

The motion picture rights in "Josselyn's Wife," the latest 
serial by the well-known writer, Kathleen Norris, have been 
(acquired by the Edison Studios. The story is now appear- 
ing in the Pictorial Review. The production will feature 
a Broadway star, to be announced in the near future, and 
will be released as a Perfection Picture through the George 
Kleine System. 



December 1, 1917 



THE MOVING PICTURE WORLD 



1303 



Death of Mrs. John R. Freuler 

Wife of Mutual's President, His Closest Business Asso- 
ci_te, Passes Away Suddenly. 

MRS. AUGUSTA JESS FREULER. wife of John K. 
Freuler, president of the Mutual Film Corporation 
died at the family residence in Milwaukee Novem- 
ber 7, as was announced in the Moving Picture World last 
week. Mrs. Freuler had been in ill health for some months, 
although her condition was not considered immediately 
grave. On the evening before her death she met Mr. 
Freuler at the railway station in the evening as usual on 
his daily journey from his Chicago office. She was suddenly 
stricken in the night and died in a few moments. M r. 
Freuler and their two daughters, the Misses Loraine and 
Gertrude Freuler, were all at home at the time. 

Mrs. Freuler was her husband's closest advisor and as- 
sociate in all of his multitude of affairs and interests. She 
gave him :-ble support and co-operation through the stren- 
uous period in his career as one of the leaders in the 
founding and building of the film industry. In addition to 
this and the administration of the affairs of the family Mrs. 
Freuler devoted a vast deal of time and energy to philan- 
thropic matters and private charities of a particularly con- 
structive kind. 

Mrs. Freuler leaves, besides her husband and two daugh- 
ters, her parents, Mr. and Mrs. Edward Golz of St. Francis, 
a suburb of Milwaukee; three brothers, Otto, Herman and 
Herbert Golz, all of Milwaukee, and a sister, Mrs. Emma 
Walter. 

The funeral was held Saturday, November 10, from the 
residence at 615 Linnwood avenue, Milwaukee. The ser- 
vices were attended by an exceptionally large gathering of 
friends from Milwaukee and out-of-town. 

The services at the residence and at the grave. in Forest 
Home Cemetery were conducted by Frank J. Hays, reader 
First Church of Christ, Scientist. Frederick W. Carberry 
sang. The pallbearers were John F. Harmon, Dr. Edward 
Schleif, John W. Tufts, William F. Luick, William E. Jones 
and Samuel M. Field. 

Messages of condolence were received from friends from 
New York to Los Angeles. Mrs. Freuler, through her 
close association with her husband in all of his interests and 
their many travels together, shared his wide acquaintance. 
Flowers of rare beauty and profusion were sent by many 
friends and organizations in all parts of the country. 



Jane Coal 



Abramson Leaves Ivan 

1. E. Chadwick Now Executive Head of Ivan Film Produc- 
tions, Inc. — Director Grandon Added to Staff. 

THE Ivan Film Productions' announcement of this week 
of the discontinuance of the services of Ivan Abram- 
son, previously the director-general of the company, 
verifies the rumor going on in the trade for some time. 

The Ivan Film Productions in their enlarged scope of 
operations for the coming year will have as its supreme 
head I. E. Chadwick, who as general manager of the com- 
pany in the past two years brought the company to the 
position in the trade that it now enjoys. 

The interest of Mr. Abramson in the company has been 
purchased by Mr. Chadwick and his associates, and, while 
it may be possible that Mr. Abramson may make a picture 
or two for the company, if he does so, it will be simply in 
the same manner as any other directors who might be 
engaged by the company. 

The latest addition to the directorial staff of the Ivan 
Film Productions is F. J. Grandon, whose high reputation 
in the profession is a guarantee for the productions that 
he will make for the Ivan people. 

Edmund Lawrence, who directed "Married in Name Only" 
and is now at the studio working on "Life Against Honor," 
will continue in directorial capacity, and negotiations with 
another director are now pending. 

In a word, Mr. Chadwick is putting on the high pressure 
of efficiency and is determined to accomplish the goal he 
has set before him, viz., to meet the demand of the market 
with a sufficient number of high-class productions, thereby 
placing the Ivan Films Productions, Inc., to the very front 
ranks of the industry. 



JANE COWL, star of the Goldwyn picture, "The Spread- 
ing Dawn," was born in Boston, and probably inherited 
much of her remarkable ability from her mother, who 
was a talented singer, but lacked the physical Strength to 
develop her work. While yet in her 'teens Miss Cowl began 
contributing verses and prose to magazines and in 
papers. 

Miss Cowl's firsl stage engagement was in a small part 
in "Sweet Kitty Bellairs," which was being rehearsed at 
the time. After a season site was given another small part 

in "The Rose of the Rancho." Then came a season with 

David Warfield in "A 

Crand Army Man," 
which Miss Cowl re- 
fers to as the greatest 
opportunity in her life, 
the opportunity to 
play with a great art- 
ist. 

So well did she pro- 
fit by her experience 
R-^g ^^- in that piece that 

^^^L. David Belasco con- 

jJKr^ ^^^^. eluded she was ready 

< j , for a leading role, and 

cast her for the lead- 
ing part in "Is Matri- 
mony a Failure?" This 
was her first real im- 
portant part. After the 
close of the season 
Miss Cowl went to the 
Union Hill (N. J.) 
stock company, where 
she put in a year and 
received invaluable 

training. Upon her re- 
turn she had one short 
engagement in "The 
Upstart," which failed, 
and then she assumed 
the leading feminine role in "The Gamblers." 

By these steps she reached the production which was to 
make her famous. Bayard Veiller had written "Within the 
Law," and Miss Cowl was selected to create the role of 
Alary Turner. It was a tremendous success. After two 
seasons she went to the coast to create a role in "The 
Song Bird," but never played in the play. Instead she re- 
turned to New York and became the heroine in "Common 
Clay," playing the part of Ellen Neal, in which she had 
a success equal to that of Mary Turner. 

It was at this time that she turned playwright. With 
Jane Murfin she wrote "Lilac Time" and starred in the 
production. It was an immediate success. It was while 
this production was at its height that Miss Cowl decided to 
join Goldwyn Pictures and become a star of the screen 
in "The Spreading Dawn." 



FIVE STARS ON EDISON SERVICE FLAG. 

The service flag of the Edison Studios carries nine stars. 
E. H. Griffith, former director, is engaged in social hygiene 
work for the National Defense Council; C. S. Williams, Jr., 
former scenario editor, is a captain in the Officers' Training 
Camp at Plattsburgh, etc., etc. 



\ 







A. 



AL. J. LENA WITH CLARA KIMBALL YOUNG. 

Through an error it was stated last week that Jack Yo- 
shell, formerly assistant to Director Joseph Kaufman, had 
been engaged by Harry I. Garson to assist Emile Chautard 
in directing Clara Kimball Young. This is right in so far as 
Mr. Voshell does come into the Garson camp, but not as 
assistant to Monsieur Chautard. Al J. Lena, who has been 
assistant director to Monsieur Chautard for the past three 
and a half years still remains in that capacity, and J. dem- 
ons, who has made quite a record for himself, romantic 
as well as otherwise, having at one time been a seagoing 
captain, also remains with the great French director as 
his technical expert. Miss Young is now filming her third 
release under her ow management. "The Marionettes " 



WILSON OUT OF OHIO CENSOR BOARD. 

William R. Wilson, one of the first members of the Ohio 
Board of Censors of motion pictures, has been superseded 
by Maurice S. Hague, a Columbus. ().. artist. The informa- 
tion also states that the board is now composed of two 
Republicans and one Democrat. 



INQUIRY FOR VINCENT BRYAN. 
The Moving Picture World has received an inquiry as to 

the address of Vincent Bryan, not long since motion picture 
actor on the West Coast. 



1304 



THE MOVING PICTURE WORLD 



December 1, 1917 




King Baggot Joins Whartons 

Will Do Leads in the Secret Service Serial — Is Great Favor- 
ite with the Fans. 
Kl\'(. BAGGOT'S coming back. Once again he'll move to 
the orders of a director, while the camera clicks on 
and while the celluloid excitement trails its way into 
the magazines. For the first time in more than a year the 
screen favorite is to appear in a motion picture. More than 
that, in many motion pictures, for this week King Baggot 
signed a contract with the Wharton Releasing Corporation 

to play the male lead 
in a new Wharton 
secret service serial 
by William J. Flynn, 
Chief of the United 
States Secret Service, 
which is to tell the in- 
side of all the diaboli- 
cal plots which the Im- 
perial German Govern- 
ment planned against 
the United States. 

King Baggot, who 
was one of the first 
real heroes of the 
screen, said good-bye 
to the motion-picture 
business a year ago. 
At that time he did 
not intend ever to act 
in a screen drama 

again. And then . 

"What else could I 
do?" he asked laugh- 
ingly as he signed the 

„. „ contract which is to 

King Baggot. make him the herQ of 

twenty episodes of the super-serial. "I've been a personal 
friend of Chief Flynn's for years. My greatest admiration 
has always been for the secret service. Some way the 
name always has held a magic something for me. In the 
days when I was writing my own stories and then playing 
them I always was happiest when I could get the idea for 
a good secret service picture. Then, too, the fact that this 
new serial is about the biggest thing I've ever struck had 
its influence also. The result was that I gave up all 
thought of a speaking stage contract, which I was about 
to sign, and took the part which the Whartons offered me 
in this new serial. 

"Seriously, I believe that the new serial is to be a 
wonderful thing. I have seen the first episodes of it and 
they impressed me so much that I walked along the street 
reading them like a messenger boy with a dime novel. I 
never dreamed that any group of men — much less a nation — 
could ever plan the things that the Imperial German Gov- 
ernment, through its spy system, tried to carry out in 
America." 

King Baggot is to play the part of Frederick Grant, presi- 
dent of the Criminology Club, in the new Wharton serial. 
He already has held several conferences with Chief Flynn, 
who is furnishing the facts for the serial, and is familiar- 
izing himself in every way with the part that he is to play, 
for it will be King Baggot who will typify the secret 
service, as regards its methods of gaining evidence, which 
cannot be revealed, at least not as long as there is a 
German spy left in America. 

Incidentally, King Baggot has had a busy life ever since 
he started in the theatrical business, which, by the way, 
was in his twentieth year. With his entrance into motion 
pictures he speedily became one of the most popular stars 
in the United States, and has appeared in more than 500 
photoplays. One of his principal achievements was the 
playing of eleven different characters in "Shadows," in 
which he formed the sole actor. 

Unconsciously, also, during all this time he was training 
for the part which he is to play in the new Wharton pro- 
duction, for King Baggot always has been a specialist in 
detective parts, and because of his versatility he was 
sought to fill the part of Grant in the secret service serial. 
In this connection he was one of the first to perfect the 
dual role in pictures, the most successful of which was 
in "The Corsican Brothers." 

More than that, King Baggot never played any part 
except a leading one. And even his announced retirement 
last year could not keep his admirers from him. Precluded 
from a view of him on the screen they insisted of a view 
of him in the flesh, with a result that he has just completed 
a tour of the principal cities of the United States. 



Big Deal for Cuba 



Cuban Medal Film Company Opens Exchange in Havana 
to Handle American Product. 

THANKS to the persistent efforts of a few enterprising 
film men the introduction and distribution of Ameri- 
can films is steadily progressing in a territory where 
until not so very long ago European films monopolized the 
market. This territory is the West Indies. The Medal 
Film Company, a New York corporation, has done a great 
deal to make American photoplays popular in Porto Rico 

and Santo Domingo, 
where it operates ex- 
changes distributing 
the productions of 
P a t h e , Thanhouser 
and Metro, and occa- 
sionally handling spe- 
cial productions, such 
as Thomas H. Ince's 
famous film, "Civiliza- 
tion"; Pathe's super- 
picture, "Today," and 
others. Special care 
has always been ex- 
ercised to select such 
pictures only as are 
suitable for the Latin- 
American tastes, with 
which the officers of 
the company are thor- 
oughly familiar, and 
much of the success 
which accompanied 
their endeavors to 
popularize American 
films must be ascribed 
to their judicious 
selection of the pic- 
tures. 

A new company, the 
Cuban Medal Film Company, Inc., has recently been organ- 
ized for the purpose of exploiting American films in Cuba. 
Contracts have already been entered into with the Triangle 
Film Corporation, with the Essanay Film Manufacturing 
Company and with the Metro Pictures Corporation where- 
by the Medal Company acquired the exclusive rights to 
exploit the pictures of these manufacturers in the West 
Indies. In addition, the company will exploit Pathe pic- 
tures. Contracts with other producers are under discus- 
sion. The Cuban Medal Film Company will exploit the 
pictures in the Republic of Cuba, and the Medal Film 
Company will exploit them in Porto Rico and the Domini- 
can republic. 

Frederick H. Knocke, who until about a year ago was 
export and sales manager of Pathe, and Manual Zeno are 
two of the organizers and directors of the Medal com- 
panies. Dr. M. Zeno Gandia, under whose able manage- 
ment the successes in Porto Rico were attained, will have 
charge of the company's business in Cuba, with head- 
quarters in Havana. 

In view of the high standard of quality of the pictures 
of the various producers above named it can safely be pre- 
dicted that the newly formed Cuban Medal Film Company 
will be as successful in making high-class American photo- 
plays popular in Cuba as was the Medal Film Company 
in Porto Rico. 

The New York offices of the Medal companies are at 
1476 Broadway. 




Frederick H. Knocke. 



FANNIE WARD BEGINS HER WORK FOR PATHE. 

Fannie Ward, the Pathe star, has already started work in 
the Astra studios on "Innocent," the George Broadhurst 
play produced by A. H. Woods, which enjoyed such great 
success in New York and on the road some seasons back. 
"Innocent" ran at the Eltinge Theatre for six months with 
Pauline Frederick as the star. George Fitzmaurice is di- 
recting the picture, which will be one of the Pathe Plays. 
Those who saw "Innocent" on the stage will remember its 
strength. Miss Ward with her talent and beauty is well 
fitted for the part which the play affords her. 



A. V. Anderson Goes to Atlanta. 

On and after November 1, A. V. Anderson will take over 
the management of the Pathe Atlanta Exchange, transfer- 
ring his activities from Charlotteville, N. C. 



December 1, 1917 



THE MOVING PICTURE WORLD 



1305 



Universal to Distribute Government Film 

Surprising Treasure Trove of Educational Pictures of Broad 
Appeal Now Released by Department of Agriculture. 

THE first release under the contract between the De- 
partment of Agriculture of the United States and 
the Universal Film Manufacturing Company, by the 
terms of which the Universal has the exclusive right to 
film and exhibit pictures showing the highly important 
activities of the department, will be made on November 29th 
in the Universal Screen Magazine under the title of "The 
Work of the Forest Rangers." 

Speaking of this latest addition to the numerous phases 
of the film industry conducted by Universal, Carl Laemmle, 
its president, said : "There are two things that especially 
please us in undertaking this new work — one is the broad 
educational value that cannot fail to attach to the presenta- 
tion to the people of the country of pictures of the great work 
the Department of Agriculture is doing for them ; the second 
is our natural gratification at the recognition by the 
National Government of Universal. 

"This clause of the contract shows exactly what we are 
to do and its purposes," said Mr. Laemmle, taking from his 
desk a copy of the signed agreement, and reading: "It is 
the desire of the parties to the agreement to exhibit publicly 
throughout the United States and elsewhere positive films 
made by the Universal Film Manufacturing Company from 
negative film produced and furnished by the United States 
Department of Agriculture, the subjects of the said pictures 
to consist of the various lines of work and activities con- 
ducted by the Department of Agriculture, the main object 
of the exhibition of such pictures being to inform and 
educate the public along the lines indicated.' 

"Now," continued Mr. Laemmle, "the Government has from 
forty to fifty thousand feet of negative films, which by this 
agreement are placed at our exclusive disposal for motion 
picture purposes. The films we will first release show the 
work the National Forest Service is doing. In the pictures 
will be seen the forest rangers hunting down predatory 
animals, stringing telephone wires in a national forest, 
making trails and building bridges, on post at lookout 
stations, marking trees that are to be cut down and sold 
for timber, planting trees that are to replace them; placing 
fish fry in streams, and all the other activities of the daily 
life and work of the ranger. Then there are views of cattle 
and sheep grazing in the forest, of the homesteads built 
there, of miners at work, of reservoirs to supply irrigation 
to neighboring farmers, of hydro-electric developments. 
There are more than one hundred and fifty million acres 
of land in the national forests and the pictures showing 
these forests and the life within them will be a revelation 
to the people of this and other countries who see them. 

"Under the terms of our agreement with the Government, 
Universal will distribute its films through all its exchanges 
in this country and Europe, in the Philippines, in South 
America, in India, China, Japan — all over the world. We 
have the right to obtain such pictures as we desire showing 
the work of the Department of Agriculture, and to use all 
new negative films the department itself makes. Thus a 
wonderful treasure trove is opened to patrons of the 
Universal Screen Magazine, which enables it not only to 
maintain its supremacy but to outdistance the field." 



also left for American Lake this week, but it is reported 
that a telegram from the national capital came shortly after 
his arrival at the training camp, permitting him to return 
to his comedy work in Southern California. 



Triangle Adds More Service Stars 

Workers in Every Branch of Drama and Comedy Service 
Answer Call to Nation's Arms. 

SEVERAL new names have been added to the roll of 
honor at the Triangle Culver City studio in the 
past week. Among the young men who have departed 
to swell the ranks of Uncle Sam's Liberty Army are 
Harry Gunstron, property man, now at Camp Lewis, 
American Lake; Joe Roach, scenario department, to Camp 
Lewis; Chick Collins, employment bureau, to Camp Kearney, 
San Diego ; William Lipe, member of the Triangle playing 
forces, to Camp Lewis; Alfred Werker, company clerk for 
Director G. P. Hamilton, also to Camp Lewis; and Oliver 
Perrault, assistant cameraman with Director Jack Dillon, 
en route for Toronto, Canada, to join the Royal Canadian 
Aviation Corps. 

The latest Triangle-Keystone employee to be called to the 
colors is Duke Reynolds, who was assistant to Triangle- 
Keystone Director Harry William. Duke left for the train- 
ing camp at American Lake, Washington, this week. Mr. 
Reynolds' wife, known to filmdon as Cecile Arnold, has also 
left for Tacoma. Washington, to be near her husband until 
he is called to France. 

Roy Del Ruth, of the Triangle-Keystone scenario staff, 



Wallace Reid to Come East 

Paramount Star Will Be in New York Shortly to Film a 
Production at Eastern Studio. 

FOR the first time in six years, Wallace Reid, the Para- 
mount player, soon will come to New York to film 
a production at the studios in the east. During his 
journey he will appear in theatres at Salt Lake City, Denver, 
Kansas City, Chicago, Cleveland, Pittsburgh and Philadel- 
phia. All arrangements have been made for his reception 
in each of these centers, and he will devote a day to each 
city, visiting the local theaters as the guest of the exhib- 
itors and representatives of the Paramount exchanges. 

Wallace Reid has recently completed "Nan of Music 
Mountain" which will be a December release, and is fin- 
ishing still another western production, upon completion of 
which he will start across the continent. Arrangements 
are being perfected for his reception in Manhattan and 
after this he will begin work upon "The Source," which 
has its locale largely in forests so eastern in character 
that they could not be simulated in California. 

Kenneth McGaffey, in charge of publicity for the Famous 
Players-Lasky Corporation's west coast studio, will ac- 
company Mr. Reid, and will spend several days in New York, 
after which he will return to Los Angeles. The star, how- 
ever, probably will not complete his work in the east until 
the latter part of January. 



Louis Brock — Popular Film Man 

TO be recognized and clasped by the hand by friends 
from every corner of the earth is a privilege such as 
is enjoyed by Louis Brock, sales manager for the 
Inter-Ocean Film Corporation, whose offices occupy the 
tenth floor of the Candler Building, 220 West 42d street, 
New York City. 

It has been a little over a year ago since Louis Brock 

returned to this coun- 
try from a trip nigh 
around the world in in- 
-■•■■^ fek. terest of the Inter- 

ifl ^k Ocean Film Corpora- 

tion, who specialize in 
films for foreign fields, 
to familiarize himself 
I as to the requirements 
j1|tL ^^|fl of the film buyers in 

the various countries. 
Since his return to the 
United States he has 
met many business as- 
sociates and friends 
that he came in con- 
tact with during his 
extended tour. Al- 
though having a very 
good memory for faces 
and names he has 
found it necessary on 
several occasions, much 
to his embarrassment, 
to inquire from the 
speaker, who by 
Louis Brock. chance would meet 

him in this country. 
"Where did I meet you last, Buenos Aires or Bordeaux?" 
To be thoroughly familiar with film conditions in the 
various countries throughout the world, and to be able to 
converse with- a prospective buyer in his native tongue, the 
Inter-Ocean Film Corporation possesses such a person as 
Louis Brock. 



VETERAN SEEKS PLACE WITH FILM COMPANY. 

Retired from service in France by reason of the loss of 
his left arm. a former aviator, keen and willing, twenty- 
one years old, seeks a permanent position. While he has 
had no film experience he is sure, if given an opportunity, 
it will be but a short time before he knows considerable 
about the business. One of the factors he will bring to an 
employer is the ability to speak French and Spanish. The 
Moving Picture World will be glad to furnish his address 
to any one interested. 



1306 



THE MOVING PICTURE WORLD 



December 1, 1917 



F. C. Quimby Pathe Sales Manager 

New Office Created and Branch Manager Promoted to Fill 
It — Other Changes. 

PATHE announces this week the creation of a new posi- 
tion, that of sales manager, and the appointment of 
one of the besl known salesmen in the country, F. C. 
Quimby, to the post. Mr. Quimby knows the Pathe organi- 



ager, with a keen appreciation of the value of advertising 
and executive ability of a high order. 

"Mr. Quimby is thoroughly acquainted with all the prob- 
lems of sales promotion and has shown himself a leader 
in the establishment of progressive policies in the ex- 
changes with which he has been connected. He will bring 
many practical ideas which will help all managers and 
salesmen to get increased business. 

"Mr. Quimby as a sales manager will work in close co- 






F. C. Quimby. 



A. S. Abeles. 



William E. Raynor. 



zation from the ground up, there being few if any of the 
present sales force who.have been with the company longer 
than he. He was special representative in charge of the 
Pacific Coast offices when he left Pathe recently to take a 
very responsible position with the First National Ex- 
hibitors' Circuit, and now returns to take active charge of 
the entire Pathe selling organization. Mr. Quimby is a 
big, powerful, energetic man, above all things a practical 
film salesman who knows the exhibitor and the newspaper 
business as well as the exchanges. He has been four years 
in the newspaper business and for four years he managed 
his own theater. He has been six years as exchange man 
and division manager. He knows advertising and the prac- 
tical exploitation of the picture. He is the kind of man 
who can take his coat off and go out and actually put a pic- 
ture over for an exhibitor. He has done it time and time 
again, and his idea is to train the entire Pathe sales force 
till every man in it can do the same thing. 

J. A. Berst, vice-president and general manager of Pathe, 
known throughout the trade for his conservative methods 
and clear vision, issued the following statement to the 
organization : "Mr. Quimby has been appointed sales man- 
ager, and will assume active control of the sales depart- 
ment in the very near future. The appointment is a re- 
ward for conscientious service in the Pathe organization, 
during which he has shown himself to be a capable man- 



operation with me. Branch managers will be responsible to 
him for the successful management of their offices." 

Other Pathe Appointments. 

A. S. Abeles for the past three years manager of Pathe's 
big New York branch, has been appointed special represen- 
tative by J. A. Berst, vice-president and general manager, 
and has already left to open a new office in Oklahoma City. 
His successor as manager at New York is William E. Ray- 
nor, who leaves a similar position with Mutual. Mr. Abeles 
and Mr. Raynor are two of the best known men in the ex- 
change field. 

Mr. Abeles has been with Pathe about three years, for 
two of which he has managed the biggest office efficiently 
and well. Mr. Raynor is well known to the New York 
trade. His experience in the theatrical field dates back 
many years, since he has been press agent, publicity man- 
ager and theatrical manager for some of the largest theat- 
rical companies touring America. 

Mr. Raynor's entrance into the film industry came through 
George Kleine when he introduced "Quo Vadis" as the first 
big feature to play at regular theater prices at the Astor the- 
ater in New York City. Mr. Raynor promoted the publicity 
for this attraction, and it was one of the biggest successes 
ever known to Broadway, playing an engagement of twenty- 
eight weeks. 



TUCKER TO DIRECT MABEL NORMAND. 

Goldwyn Pictures Corporation announces that George 
Loane Tucker, one of the foremost directorial factors in 
motion picture work today, has been engaged to direct 
Mabel Normand's second Goldwyn picture. Work on the 
new production will be begun at once. Its title and the 
make-up of the cast have not yet been made public. 

Mr. Tucker attacks his new task with a record of Goldwyn 
achievement behind him. He has just completed the direction 
of Mae Marsh's third Goldwyn production, "The Cinderella 
Man," from the highly successful play by Edward Childs 
Carpenter, and those who have seen it are of one accord 
in the opinion that it reflects the refinements of his skill 
as has perhaps no other picture. 

Mr. Tucker brought to Goldwyn in "The Cinderella Man" 
a keen sense of motion picture values and a remarkable 
facility for transmitting refreshingly new and distinctively 
different ideas to film. Under his skilled hand, Mae Marsh's 
capabilities have been developed to their utmost and the 
situations that made the play delightful have been multiplied 
for the picture version. 

"The Cinderella Man" is a Christmas story timed for the 
Christmas season. 



VON TILZER FAVORS HIS FRIENDS. 

Harry Von Tilzer explains that his resignation from the 
American Society of Authors, Composers and Publishers 
is purely a personal matter prompted by the insistence of 
his many friends and boosters, who complained that they 
were unable to sing his songs because of his affiiliation 
with the society. Von Tilzer's songs are mostly of the 
popular sort and any restriction such as the rules of the 
Authors' Society imposes prevents him from getting the 
best results from their sale. The best results are gained 
by the widest use of the song when it first comes out, and 
the more it is sung the more money the composer makes. 



TRIANGLE'S "HAPPINESS" INJUNCTION DISSOLVED. 

The temporary injunction against the Triangle Film Cor- 
poration secured by J. Hartley Manners to prevent that 
company from distributing the picture "Happiness" has 
been dissolved by Judge Ward in the U. S. Circuit Court of 
Appeals. The court decided that Mr. Manners had never 
really acquired a property right in the word "Happiness" 
used as a title, and that the injunction should never have 
been granted. 



December 1, 1917 



THE MOVING PICTURE WORLD 



1.507 



Health Survey of California Theaters 

Bureau of Tuberculosis Finds Conditions in Operating 
Booths Detrimental to Health. 

THE Bureau of Tuberculosis of the California State 
Board of Health has made an extensive survey of con- 
ditions in moving picture theaters in San Francisco 
and Los Angeles, and is preparing to make recommenda- 
tions which may result in the adoption of a uniform ordi- 
nance for the construction and furnishing of moving-pic- 
ture operating booths. The survey was made by Mrs. 
Elizabeth J. Davies, and a report has been prepared by E. 
L. M. Tate-Thompson. director of the bureau. In part this 
is as follows : 

Condition of Operating Booths. 

"The owners of most theaters look after the comfort of 
the audience, but too frequently the "man behind the 
machine" is forgotten. The average audience, comfortable 
in knowing they have reasonable fire protection, forget that 
above them, oftentimes in the smallest space possible, 
inhaling the air fanned up from the audience, is the 
operator working in intense heat; his life in greater danger 
should there be a fire or explosion. Often he must reach 
the booth by means of a ladder. In too few instances has 
any provision for the relief of operators been made. Since 
in the cheaper theaters, having a continuous performance, 
the operator must remain on duty many hours, running 
water and a toilet are a necessity, although they are not 
provided, except in occasional theaters. 

"Seventy-one booths were visited in Los Angeles. Only 
three had thermometers, and they re-istered 68, 70 and 80 
degrees. In fourteen of the booths the operator had been 
forced into the lightest clothing he could wear, due to the 
excessive heat. To aid in properly ventilating the booth 
twenty-five theaters had high-powered fans, but forty 
booths were dependent upon vents without fans. The 
entrance to many of the booths seemed dangerous. Forty- 
four entered by stairs, often steep; twenty-two had ladder 
entrances, and only five had steps from the balcony. The 
sizes of the booths varied, the smallest being 6^ by 8 by 
l l /2 feet. There were ten of these. Nine had booths 28 by 
12 by 8 feet. 

"Less than half the operators had relief during service 
hours, while the atmosphere in twenty of the booths was 
heavy and in a few dusty. In the seventy-one booths visited 
only two had hooded lamps, sixty-eight were unhooded and 
one partly hooded. Of the one hundred operators inter- 
viewed only two were normal weight ; sixty-nine under 
weight ?nd twenty-nine overweight. The ages of the 
operators were interesting. In only four of the theaters 
were they under twenty. There were seventy between the 
ages of twenty and twenty-nine; twenty-three between 
thirty and thirty-nine and three over thirty-nine. 

Operators Good Tuberculosis Subjects. 

"The long hours, coupled with conditions in the booths; 
the lack of ventilation, lack of proper toilet accommoda- 
tions, the suffering from eye-strain and the inhalation of 
the dust in the carbon-laden atmosphere, makes the men 
good subjects not only for tuberculosis, but other diseases. 
Since there are 18,000 moving-picture theaters in the United 
States one can readily see how necessary it is to protect 
the lives of the operators by having them work under con- 
ditions that are sanitary and in properly ventilated booths. 
Operators stated that, since the supply of imported carbons 
is practically used up and an American product is taking 
its place, it throws off considerable more ash and, they 
believe, more carbon monoxide. Chronic poisoning is bound 
to result. One of the recommendations to be made will be 
that the apparatus should in all cases be fitted with a hood 
and all poisonous gases produced by the lamp removed by 
forced suction. In nine years Los Angeles has issued 1,260 
licenses. Only 160 men were found with these licenses. 

"The following dangers, as summed up by the investi- 
gator, are undoubtedly the same in many theaters through- 
out the country— breathing foul air from the audience, 
breathing foul air loaded with carbon monoxide and breath- 
ing air loaded with carbon dust. Hoods would eliminate 
much of this. More attention should be paid to ventila- 
tion ; particularly should the outside vents be free from 
covering of advertising material, etc. When the reports are 
finished a conference will be arranged with the employers 
and operators so a model ordinance may be drafted that can 
be used not only in California, but all over the United 
States; for in neglect of workers such as these, shut up for 
hours from the fresh air and sunlight, working in intense 



heat, lies the field for the invisible enemy — the white 
plague. Some steps should be taken toward the improve- 
ment of the working conditions of these men for the pro- 
tection of their health. 

"The same schedule used for Los Angeles was used for 
San Francisco. The investigator visited sixty-six theaters 
and interviewed seventy-six operators while at work. Here, 
also, were many of the booths without proper ventilation 
and the same lack of sanitary convenience and drinking 
water. Severe eye-strain was also noticed. This can be 
remedied with shades and colored glasses. Goggles also 
are recommended. 

'"It would seem, from studying the reports of conditions 
in the theaters of these two cities, and they are probably 
the same elsewhere — perhaps not so good — that certain 
recommendations to be made by the bureau can be easily 
followed without any great expense to the owner and with 
great benefit to the operator. Among the men interviewed 
during the past six months little evidence of active tuber- 
culosis was found. There had been one suicide on account 
of it. But it stands to reason that these men cannot remain 
very long working in the intense heat, breathing the dust- 
laden atmosphere and impure air from the audience with- 
out lowering their resistance so that they may become 
tuberculous. The bureau hopes to avoid a drastic law by 
the serious and earnest co-operation with the owners and 
operators." T. A. CHURCH. 



Metro Engages Sally Crute 

She Will Play Leading Feminine Role in "The Avenging 
Trail," Supporting Harold Lockwood. 

AS the leading support to Harold Lockwood in his new 
Metro wonder play, "The Avenging Trail," now being 
produced under the direction of Francis Ford, with 
Fred J. Balshofer supervising, Metro announces the en- 
gagement of Sally 
Crute, well-known 
actress of the stage 
and screen. 

Miss Crute has 
been appearing be- 
fore the camera for 
the last six years and 
previously had ex- 
tensive stage experi- 
ence. In motion 
pictures she was 
successively with the 
Essanay. Solax, Edi- 
son, Lubin and 
Metro. She was 
featured by Edison 
in a number of pro- 
ductions, including 
"The Magic Skin," 
"The Colonel of the 
Red Hussars" and 
"In Spite of All." For 
the Lubin Company 
she appeared as lead- 
ing woman for Orrin 
Johnson i a "T h e 
Light of Dusk." Miss 
Crute's latest en- 
gagements have been 
with Metro, for whom she played prominently in "Blue 
Jeans," starring Viola Dana, and "A Wife by Proxy," star- 
ring Mabel Taliaferro. Another recent appearance was in 
Syd Olcott's production of "The Belgian." 

On the speaking stage Miss Crute's experience numbered 
engagements with the Elitch Garden Stock Company in 
Denver; a season as Aggie Lynch in "Within the Law." and 
appearances in "The Only Son," "The Deep Purple" and 
"The Rosary." 

In "The Avenging Trail" Miss Crute is playing Rose 
Havens, the leading feminine role. 




Sally Crute. 



CLEVELAND COMMON PLEAS COURT GRANTS IN- 
JUNCTION. 

The Court of Common Pleas of Cleveland granted an in- 
junction at the instance of a number of exhibitors restrain- 
ing the several film companies within its jurisdiction from 
canceling contracts for service for refusal to pay the 15 
cent film tax. 



1308 



THE MOVING PICTURE WORLD 



December 1, 1917 




-^ 



^B ^-* ■ I _Jl UL *. *•' ^*v7 



Chicago News Letter 



^ 




By JAS. S. McQUADE 



New Palatial Theaters for Chicago 

Five Houses, With a Combined Seating Capacity of Nearly 

10,000 People and an Outlay of Over a Million, Open 

Their Doors Within the Last Three Weeks. 

REMARKABLE activity in the building of high-class, 
modern, costly picture theaters in Chicago has been 
evidenced within the last three weeks by the opening 
of no less than five fine structures, which have a combined 
seating capacity of 9,900 people. The combined cost of these 
theaters, together with the cost of the structures in which 
some of them are included, cannot be accurately given, but 
it is safe to say that it lies somewhere around one million 
and a quarter dollars. All these structures have been built 
during war time, when the industry feels the pressure of 
war and other taxes, and this in itself shows strong confi- 
dence in the future of the business and faith in its elasticity 
to bear and recover from the strains to which it may be put. 
. The Central Park theater, at Twelfth street and Central 
Park avenue, as stated in my letter in the issue of November 
17, was opened October 27. It seats 2,600 people and sur- 
passes any theater of whatever kind in the Loop, for 
appearance and appointments. 

On November 7, the Madison Square theater, 4730-40 W. 
Madison street, was opened. It seats 2,000 people. It is 
owned by the West End Amusement Company, which also 
controls the Virginia and Crawford theaters, this city, and 
the Crawford Trust. The West End Amusement Company 
is formed by William E. Heaney, vice-president of Illinois 
Branch, M. P. E. L. of America, and also manager of the 
Virginia and Crawford theaters ; James B. Heaney, his 
father; J. D. Murphy and H. A., Paul A. and John Arm- 
strong. The theater is equipped with the latest ventilating 
system, three projection machines and a $6,000 Wangerin 
& Weickhardt pipe organ. Admissions are 10 and 15 cents, 
with the war tax in addition. The programs are selected 
from Goldwyn, World, Fox, Hoffman Foursquare, Mutual 
and other makes. 

The Crystal theater, North and Washtenaw avenues, was 
opened Thursday, November 8. The structure is located 
on the grounds of the former small Crystal theater, and is 
operated by Peter J. Schaefer (of Jones, Linick & Schaefer), 
and Fred and Frank Schaefer, of the Schaefer Theaters 
Company. It seats 1,800 people, all on the ground floor. A 
great pipe organ and an eight-piece orchestra furnish the 
accompanying music. The display of flowers in the lobby 
of the theater, on the opening night, presented by Metro, 
Goldwyn and other companies, the employees of the 
Schaefer Brothers' Star theater, Milwaukee avenue; Henry 
L. Newhouse, the architect, and many others, was beautiful. 
Many prominent moving picture men and business friends 
of Peter J. Schaefer were present. The opening attraction 
was "The Man From Painted Post," with Douglas Fair- 
banks. Admission at the Crystal is 10 and IS cents, includ- 
ing the war tax. 

The Adelphi theater, 7074 N. Clark street, was opened 
Saturday evening, November 10, by the Ascher Bros., mak- 
ing the fifteenth theater now on their circuit. The design 
and the architecture are beautiful in their chaste simplicity. 
J. E. O. Pridmore was the architect. The seating capacity 
is 1,400. A six-piece orchestra and a Kimball pipe organ 
furnish the music. The programs will be selected from 
Metro, Paramount, Artcraft, Select, Goldwyn and Fox 
brands. Chaplin pictures will also be included. Admissions 
are 5 and 10 cents, matinees, and 10 and 15 cents, evenings, 
with the war admission tax added. The opening attraction 
was "Outwitted" (Metro), with Emily Stevens. 

The Broadway-Strand theater, 6141-53 W. Twelfth street, 
was also opened November 10. It is owned by the Marsh- 
field Amusement Company, those interested being Louis L. 
Marks, Julius Goodman, Meyer S. Marks and Louis H. 
Harrison. It seats 2,100 people, all on the ground floor. A 
pipe organ and a fifteen-piece orchestra accompanies the 
pictures. The architect, A. L. Levy, who has received many 



congratulations on the beauty of the structure, has included 
a playroom for children and a gymnasium for the employees 
in the building. The service will be furnished by Para- 
mount, Artcraft, Fox Standards, World, Metro and others. 
Admissions are 10 cents, matinees, and 15 cents, evenings, 
the war tax being added to those figures. The Marshfield 
Amusement Company also operates the Orpheus, Illington 
and Marshfield theaters, the two first mentioned seating 
over 1,000 each. Announcement is made by the company that 
the Marshall Square theater, "". wenty-second street and 
Marshall boulevard, which seats 2,200 people, will be opened 
in about three weeks. 

P. A. Powers Speaks at Recessed Meeting of Chicago Local, 
M. P. E. L. of A., in Favor of Passing on the Reel Tax. 

At the recessed meeting of Chicago Local M. P. E. L. of A., 
held November 9 in the Masonic Temple, and which had 
been convened the preceding Friday, November 2, P. A. 
Powers, treasurer of Universal, was present. He delivered 
an address at length, which had to do chiefly with the tax 
on reels of film turned out by producers. He showed how 
the ways and means committee of the lower house of Con- 
gress got the idea of placing the tax on positive film by 
foot, the members believing that such film was sold by the 
foot, and also the effect which this tax had on producing 
companies financially. 

Mr. Powers stated that he believed the producers were 
justified in passing on this tax to exhibitors at the rate of 
15 cents per reel. In his remarks he also held that every 
tax, excepting that on incomes, was a shifting tax, and that 
it could be, and usually is, passed on to the public. 

When asked if the law stated that the reel tax could be 
passed on, Mr. Powers acknowledged that there was no 
such expressed provision in the law. 

Mr. Powers was given a very respectful hearing, but the 
members of Chicago Local still held to the stand already 
taken against the tax being passed on to them. 

After Mr. Powers left the hall, the attorney of Chicago 
Local was instructed to bring suit against any exchange 
that held up a show from any member of the local for non- 
payment of the tax. 

Arrangements have been completed by Chicago Local for 
the get-together dinner to be given in honor of William A. 
Brady and those who will accompany him from New York, 
on Monday evening, November 19. The dinner will be given 
in the Crystal Room of the Hotel Sherman, where plates 
will be laid for 100 guests on that occasion. 

Chicago Film Brevities. 

W. R. Scates, manager of the Chicago office of the General 
Film Company, received the following night letter from the 
General offices in New York on Tuesday morning, Novem- 
ber 13: 

"Directors in first meeting held since imposition of 15-cent 
charge unanimously decide to cancel charge of 15 cents per 
reel, per day, against all exhibitors. Hereafter no charge 
will be made^by General Film for service other than regular 
amount. Manufacturers and General Film will make patri- 
otic effort to absorb the entire amount levied by Govern- 
ment in view of the present heavy expense under which 
exhibitors are operating. Notify customers in your territory 
immediately. Discontinue 15-cent charge at once." This 
night letter was sent to every office of the General Film 
Company throughout the United States on the same day. 

Mr. Scates states that for the benefit of Chicago exhibitors 
a private showing for them of the General Film Company's 
releases, for the week, will be given every Wednsday night, 
at 7 o'clock, in the spacious private projection room of the 
Selig Polyscope Company in the Garland Building, on the 
twelfth floor. All exhibitors will be welcomed. 



Leo A. Ochs, president of the M. P. E. L. of America, 
accompanied by Mrs. Ochs, arrived in the city Tuesday, 
November 13, and left the same evening for Los Angeles. 



December 1, 1917 



THE MOVING PICTURE WORLD 



1309 



While here Mr. Ochs attended a special meeting of the 
executive committee of the Chicago Local, M. P. E. L. of A. 

* * * 

S. L. Rothapfel spent a few hours in the city Friday, 
November 9, on his way from New York to Los Angeles. 
It is believed in film circles here that Mr. Rothapfel's Los 
Angeles trip is chiefly concerned with the interests of the 
First National Exhibitors' Circuit. 

* * * 

Charles Stuart, owner of the Palais Royal picture theater, 
1710 W. Madison street, has been appointed field secretary 
of Chicago Local by a committee appointed for that pur- 
pose, composed of William E. Heaney, Alfred Hamburger 
and M. S. Ludick. It will be Mr. Stuart's duty to attend the 
Chicago Local's offices every day and take charge of any 
business matters which may come up, such as grievances, 
etc., so that these matters may receive immediate attention. 

* * * 

President Hopp, of Chicago Local, expresses considerable 
satisfaction over the fact that the falling off in attendance 
at moving picture theaters in Chicago, owing to the war 
tax charged, has not been nearly so heavy as had been 
expected. Attendance during week-days shows a falling 
off in certain neighborhoods, but the Sunday business is 
keeping up to its former level. It is expected that picture 
theatergoers in Chicago will have accustomed themselves 
to the war tax in a week or so. In this connection it may 
be stated that the falling off at dramatic houses in Chicago 
shows a serious loss to the managers. 

Herbert Lubin and A. H. Sawyer havv, been in Chicago for 
some time looking after state right sales for their 
Italian feature film, "The Warrior." The Edmund M. Allen 
Film Corporation has purchased the rights to this picture 
for the States of Illinois, Michigan, Iowa and Nebraska. 

J. E. Kemp, general manager of the Westcott Film Cor- 
poration, of Minneapolis, came on to Chicago to see "The 
Warrior," and purchased sole rights for the States of Wis- 
consin, Minnesota and North and South Dakota. 

Mr. Sawyer will be remembered in connection with "The 
Melting Pot," in which Walker Whiteside appeared in the 
leading role about two years ago, and which was exploited 
in this territory at that time. Mr. Lubin is known in film 
circles as the man who negotiated the Petrova contract 
with the Superpictures Corporation, and he states that the 
next announcement from the General Enterprises, Inc., re- 
garding a well-known star, will cause considerable comment 
in the trade. Messrs. Sawyer and Lub'n left for Cincinnati 

Tuesday, November 13. 

* * * 

"A Daughter of Joan," the first new picture in which 
Margarita Fischer has appeared since she rejoined the 
American's star forces, has been completed. It is given out 
that Miss Fischer's new comedy drama for the American. 
Film Company will afford excellent opportunity for her 
well-known ability in pictures as a comedienne. 

"A Veil of Memory" will be Mary Miles Minter's new 
vehicle under the direction of Henry King. Miss Minter 
is now taking a brief rest after finishing "The Mate of the 
Sally Ann," before beginning work on the new feature. 

* * * 

Mrs. R. D. Frazier, owner of the Grant theater, S. 49th 
Court, Cicero, 111., visited the Chicago office one day last 
week. She is an old subscriber to the Moving Picture 
World, and expressed herself as being very much pleased 
with the full information it has given concerning the war 
admission tax to moving picture theaters. The Grant seats 
300 people, and 10 cents admission is charged three nights a 
week and 5 cents for the remainder. Sunday matinees are 
also given at 5 cents. Mrs. Frazier reported fair business, 
but said that the tax had made business a little dull. Her 
competitor charges 5 and 10 cents, and pays the war tax 
himself, which rather handicaps Mrs. Frazier, who makes 

her patrons pay the tax, as is the intention of the law. 

* * * 

The Motion Picture Theater Owners' Association, this 
city, held an open meeting Friday, November 16, at their 
regular meeting place in Fraternity Hall, 19 W. Adams 
street. 

* * * 

Jacob Smith, Detroit correspondent for the Moving 
Picture World, was in the city Wednesday, November 14, 
and made a pleasant call at this office. He reported 
excellent business in Detroit for exhibitors, and that the 
war tax has had little, if any, influence on the attendance 

at picture theaters. 

* * * 

It is given out by the industrial department of the inter- 
national committee of the Young Men's Christian Association 
that the weekly attendance at moving picture exhibitions 



provided for the war council of the Y. M. C. A. in the mili- 
tary training camps is over 250,000. 

* * * 

"A Night in New Arabia" (Vitagraph), adapted from O. 
Henry's story of that name and released by General Film 
Company, made a big hit at several "Loop" theaters last 
week. Kitty Kelly in a review said of this picture: "Even 
in the midst of the week's picture wealth nothing excels 
this four-reel bit; for it has that intangible something — 
quality, character, manner — which makes it a constant 
pleasure to the mind as well as the eye. In all the four 
reels there isn't a foot that strikes a false note. The 
picture is cute and clever, and wisely artistic, an ideal bit 
of entertainment for anybody of the O. Henry age of appre- 
ciation. T hese offerings ought to be better known ; for 

people who miss enjoying them are suffering a real loss." 

* * * 

Blanche Sweet and Edna Purviance, the latter Charlie 
Chaplin's leading woman, made a stop of several days in 
the city last week on their way from Los Angeles to New 
York City. Miss Sweet gave out that she is still unattached 
to any producing company. 

* * * 

An invitation showing of "Cleopatra" (Fox), in which 
Theda Bara plays the titular role, was given at Orchestra 
Hall, Wednesday, November 14, before a large gathering of 
people in the trade and newspaper critics. Representatives 
from the University of Chicago and the Northwestern Uni- 
versity, 300 students of the Art Institute, and members of 
the Playgoers' Club were also present. 

* * * 

"Who Shall Take My Life?" Selig's big feature, in which 
Thomas Santschi, Fritzi Brunette, Bessie Eyton, Eugenie 
Besserer, Kate Taylor, Ed. Coxen, Harry Lonsdale, Al. W. 
Filson and other talented players of the Selig forces appear, 
will begin a two weeks' run at the Bandbox theater, this 
city, Sunday, November 18. Blazer & Cohen, a newly- 
organized firm, which deals in state rights pictures, has 
purchased sole rights to the picture for Illinois. 



Brooklyn League Takes Important Action 

Decides to Fight the Fifteen-Cent Tax and Requests 

National Organization to Withdraw From 

the N. A. M. P. I. 

THE Associated Motion Picture Exhibitors of Brooklyn 
held a largely attended meeting on Sunday, November 
18. The session convened at midnight on Saturday 
and lasted until 5 oclock. The members, who had been 
called together for the purpose of determining what to do 
in the matter of the levy of 15 cents a reel by the dis- 
tributors, unanimously decided to fight the payment of the 
money. They also formally requested the National League 
to withdraw from the N. A. M. P. I. 

The meeting appointed a committee of fifteen to super- 
vise the drawing up of a power of attorney to be signed 
by the members giving authority to slap on to any desig- 
nated exchange 200 days' cancellation of bookings if in the 
opinion of the committee any exchange should take action 
in regard to the collection of the 15 cents a reel inconsistent 
with the legal rights of the exhibitors. The meeting de- 
clared if any exchange held up the show of a theater by 
reason of the refusal of the manager to pay the charge of 
15 cents a reel that action would by the committee be 
deemed sufficient warrant for the proposed action of the 
fifteen. 

On motion of John Mannheimer the meeting also voted 
that the Motion Picture Exhibitors' League of America, of 
which the Brooklyn organization is an integral part, be 
requested to withdraw from the National Association of 
the Motional Picture Industry. The Brooklyn League based 
its action on the ground that the league had not been con- 
sulted by the National Association when it determined to 
collect the 15 cents a reel on films in order to cover the 
footage tax imposed by the war revenue bill. 

In the course of the debate it was asserted the exhibitors 
already were paying two taxes, on admissions and on seat- 
ing capacity, and the opinion was expressed that it was not 
the intent of Congress that the manufacturers and dis- 
tributors should be exempt from making their proportionate 
contribution to the expenses of conducting the war; that it 
was not the intent of Congress that the exhibitors should 
be responsible for three taxes and the rest of the industry 
be responsible for none. 

While the entire session was devoted to the discussion 
of the two motions outlined, it was brought out in the 
remarks of the members that business in the borough had 
been bad during the past week — so bad that the amount of 
the tax renresented by the 15 cents a reel became a vital 
factor in the cost of running a show. 



1310 



THE MOVING PICTURE WORLD 



December 1, 1917 



*- ■ ^s~r 



I 



T — 



■^ , » -» 



"^ 



" ■— ^ 



News of Los Angeles and Vicinity 



By G. P. HARLEMAN 

H"'i~7TO^ 




Fox to Increase Coast Production 

Several New Companies to Be Put On — Sol M. Wurtzel Ar- 
rives to Take Charge of Plant. 

WE paid a visit the other day to the west coast studios 
of the Fox Film Corporation, and had the pleasure 
of meeting Sol M. Wurtzel, who recently arrived 
from New York to take charge of the plant. Mr. Wurtzel's 
title is general superintendent of the Pacific coast studios 
and general manager of Sunshine Comedies, Incorporated. 
Mr. Wurtzel informed us that the Fox Company within a 
short time will put on several new companies at the local 
studios and greatly increase production on the coast. 

William Farnum, who has been taking a short vacation, 
which included a hunting trip in the woods of Maine, will 
arrive in Los Angeles about December 15 to begin produc- 
tion on a new series of western features from the stories 
by Zane Grey. Frank Lloyd will be Farnum's director. 

William Bock, chief of the technical department, has ar- 
rived from New York to take charge of the technical work. 
New stages and buildings are under construction, and a 
magnificent glass-inclosed studios for the Franklin com- 
pany has been recently completed. 

A unique building adjoining this stage is the Fox Kiddie 
School, where the children taking part in the Fox Kid pic- 
tures are getting daily instructions under a graduate 
teacher. Directors C. M. and S. A. Franklin have now com- 
pleted "The Mikado," for which pretentious production a 
complete Japanese village was built and unusually elabo- 
rate sets erected. Francis Carpenter, Virginia Corbin, Violet 
Radcliffe and Carmen Derue are the principals in the cast. 

Tom Mix will begin his first picture as a star of Fox 
western feature productions this week. Edward J. Le 
Saint will be his director. Tom Mix holds a place of his 
own in motion pictures. He has undoubted talent and 



herself in the stress of conditions at the German capital 
when the United States entered the war. 

Henry Lehrman, the maker of Sunshine Comedies, has 




Franklin Stage and Kiddies' School, Fox Studio, 
Los Angeles, Cal. 



great individuality. As a portrayer of western types he 
stands unique. Mix is now with a director who is noted 
for excellent work. Miss Wanda Petit will be Mix's leading 
woman. She has a list of successes with William Fox to 
her credit. 

Gladys Brockwell has returned from a short rest in the 
mountains, and is busily engaged in the new play in which 
she is the star. The picture deals with a woman who finds 




View of the Mikado Set at Fox Studios, Los Angeles, Cal. 

returned from a hunting trip. His companion in his trip 
was Billie Ritchie. Mr. Lehrman came back with a con- 
siderable amount of written matter. 

Universal Players Have Close Call. 

When a closed limousine crashed into a big touring car 
which was drawn up near the edge of a dock at Los 
Angeles harbor and both machines plunged overboard into 
twenty feet of water Ben Wilson and Kingsley Benedict, 
leading players in the new Universal serial, "The Mystery 
Ship," narrowly escaped death in an unpremeditated 
"stunt" during the filming of a scene for the seventh epi- 
sode of the production. 

The doors of the closed car in which they were passengers 
were jammed in the collision, and it was necessary to break 
one of the windows in order to extricate them while the 
machine was lying on its side at the bottom of the harbor. 

The collision had been carefully planned by Harry Harvey, 
the director of the picture, and it was intended that the 
touring car should be jolted off the pier. It was not ex- 
pected that the limousine also would go overboard, but 
the speed of the machine — fully forty miles an hour, spec- 
tators say — made it impossible to stop the car after the 
impact. Over the edge leaped the two cars, taking with 
them, besides the principals, two other actors, Joe Mc- 
Donough and Sam Polo. The latter two are expert swim- 
mers and it was partly due to their efforts that Wilson and 
Benedict were rescued. 

Lawson Organizes Camouflage Artists. 

Lee Lawson, technical expert, has received from the Ad- 
jutant General authorization to form a company of two 
hundred and fifty men of the studio plants for the camou- 
flage department to be incorporated in the Twenty-fourth 
Engineers. 

Lawson has been engaged at his trade locally for the 
past twelve years. He recently asked for authority to or- 
ganize a company of camouflage artists. His appointment 
was made by Secretary of War Baker. 

All the ingenuity of "trick stuff" manifested in motion 
pictures will be transplanted to the camouflage activities 
in France. Scene painters, artists, sculptors, property men 



I 



December 1, 1917 



THE MOVING PICTURE WORLD 



1311 




and numerous other classes of employes in studios will 
comprise the company. 

Lawson already has sixty-four men enrolled. These will 
leave in a few days for American Lake, Washington, where 
they will receive instruction in the most advanced methods 
of camouflage work. 

Mae Murray Saved by a Hair. 

If it had not been for speedy action on the part of Robert 
Leonard, combined with presence of mind, Miss Mae Mur- 
ray would have been seriously injured recently. 

Miss Murray, with Director Robert Leonard, motored out 

to Glendora, Cal., 
from which point 
they were to leave for 
a journey over the 
San Gabriel range to 
a site selected for 
some of the scenes in 
"The Eternal Colum- 
bine." 

As they were near- 
ing the top of Big 
D a 1 1 o n Mountain, 
Miss Murray slipped 
and would have fallen 
into a canyon if 
Leonard had not 
seized her by the hair 
as she fell. 

Edwards Stages Vene- 
tian Scene. 

Director Walter Ed- 
wards has transplant- 
ed a bit of Venice to 
the Triangle lot at 
Culver City in his pic- 
ture, "The Passion 
Flower," in which 
Alma Ruebens is be- 
ing starred, supported 
by Wheeler Oakman. 
Robert Leonard and Mae Murray The story, a gripping 
Discussing a Script at the drama of the old 

Bluebird Studios. . world, was written by 

Catherine C a r r , a 
member of the scenario staff at Culver City, and show- 
life in both France and Italy. 

The set shows Venice on a carnival night and some won 
derful lighting effects were secured by Director Edwards. 
In the foreground is the canal with gondolas, and the 
background is made up of two Venetian palaces fronting on 
the main canal. 

Most of the "shots" were taken at night, showing the 
bridge over the canal thronged with Italian revelers and 
tourists mingling in the fun.' All of the data for the erec- 
tion of this elaborate set was gathered by Miss Elsa Lopez, 
head of the Triangle research department. 

McGowan Dumps Car from Trestle. 

Director G. P. McGowan, of the Signal Film Corpora- 
tion, Is now working on the thirteenth episode of "The Lost 
Express." This chapter has been given the installment 
title of "The Escape." One of the thrills for this episode 
is a terrific railroad smash in which a car is sent over a 
high trestle. The scene was staged at the Arroyo Seco 
with fully five thousand people watching the stunt. The 
car was "kicked" by a powerful locomotive and sped out 
on the trestle from which a rail had been removed. Striking 
the open space in the rails the car was hurled into space 
and was dashed to the rocks below, a distance of eighty 
feet. Three cameras photographed this scene from dif- 
i ferent points of vantage. 

Bill Hart Breaks a Finger. 

William S. Hart was forced to "rest up," as he termed 
it, recently when he injured his hand while making a peril- 
ous escape from a building that plays a prominent part 
in the Artcraft picture "The Bloodhound." 

The scenarioist thought it would be an effective bit of 
melodrama if Hprt were f-allpd ""on to make a "getawav" 
from the third floor of the building by means of a lariat 
fastened to a bedstead. The Westerner was to make a leap, 
of the flying sort, turn around a moment to taunt his 
pursuers, and then execute a hasty descent. 

Everything went according to schedule until Hart grasp- 




ed the lariat and was sliding to the ground. Then his ri^ht 
hand struck a protruding windowsill, with the result that 
the flesh was torn from tin- knuckles and one linger broken. 

Eltinge to Build Studio in Los Angeles. 
This picture was taken while Julian Eltinge and his press 
representative, Joe MeCloskey, were looking over a site i«>r 

tin- new studio which 
Eltinge is contemplat- 
ing building in Los 
Angeles, 

.Mr. Eltinge is now 
in New York <>n busi- 
ness considering of- 
fers which have been 
made him as a result 
of the success of his 
three first pictures 
for Paramount. Mr 
MeCloskey informs 
us there can be no 
doubt that Eltinge 
will locate in Los 
Angeles, for the actor 
is building one of the 
most beautiful Italian 
villas on the Silver 
Lake Hill. 

Mr. Eltinge will re- 
main in pictures for 
at least two years, af- 
ter which he will 
make his debut as a 
concert singer. El- 
tinge has a rich bari- 
tone voice and has 
been studying music 
and vocal culture for 
a considerable time. 

While it has not 
been definitely set- 
tled, it looks like the famous female impersonator will soon 
appear again on the screen in a large serial production from 
a story by one of America's best writers. It has been hinted 
that the Lasky-Paramount will also produce this serial, but 
the matter has not as yet been decided. 

Virginia Chester with Mena. 

Virginia Chester is the name of the new leading woman 

of the Mena Film Com- 
pany, and has been 
cast for the lead- 
ing role in the modern 
episode of their cur- 
rent feature produc- 
t i o n, "By S u pe r- 
Strategy." The story 
deals with a Biblical 
subject and is beine: di- 
rected by Howard 
Gaye. 

Miss Chester has had 
considerable experi- 
ence in pictures and 
was connected with 
the Pathe Company 
for two years playing 
leads. She was also 
with Universal, where 
she appeared in Fron- 
tier releases. She has 
now joined the Mena 
Film Company after 
an absence of three 
years from the screen. 
during which time she 
played in vaudeville 
and studied interpreta- 
tive dancinj. 



Julian Eltinge and Joe MeCloskey. 




Virginia Chester. 



What's Doing at Culver City. 

At the Culver City studios of the Triangle Film Corpora- 
tion Director Jack Conway will soon start production on 
"Real Folks," the first prize story in the Photoplay Maga- 
zine contest. 

Director Jack Dillon has almost completed "Betty Takes 
a Hand." which won the second prize in the same contest. 
Olive Thomas and Charles Gunn play the leading parts in 



1312 



THE MOVING PICTURE WORLD 



December .1, 1917 



this picture. Miss Thomas' next picture will be "Limou- 
sine Life." 

Texas Guinan, who has just returned from her New York 
vacation, has been cast to play the title role in a brilliant 
and unusual western story, "The Gun Woman." 

Roy Stewart, under the direction of Cliff Smith, has com- 
menced "The Law's Outlaw," a story by Ethel and James 
Dorrance, adapted for the screen by Alvin W. Neitz. 

Lois Weber Finishes Picture. 

After eight weeks of strenuous effort spent in staging 
"The Man Who Dared God," which she has just completed, 
Lois Weber and her company of players have knocked off 
for a couple of weeks. William Stowell and Mildred Harris 
are featured in this picture, which is an entirely different 
sort of photoplay from those which Miss Weber recently 
filmed, a purely dramatic story in which much of the action 
occurs in a western mining town. To secure the nlining 
scenes a company of thirty spent two weeks at Oatman, the 
heart of the Arizona gold district, and Miss Weber was 
given carte blanche to use for film purposes the largest mine 
in the field. 

Upon their return to the studio and after the picture 
was finished came the reaction — the whole company was 
"all in," hence the lay-off. 

Los Angeles Film Brevities. 

True Boardman, who was featured in the Kalem serial, 
"Stingaree," has been signed, by the American Film Com- 
pany to play important parts in support of the company's 
stars. His first appearance will be in the Margarita Fischer 
production, "Molly, Go Get 'Em." 

Margaret Allen, a screen character actress of several 
years' experience, has been signed by the American Film 
Company, and will appear in support of Margarita Fischer, 
in "Molly Go Get 'Em." Miss Allen was formerly with 
the Selig Company. 

* * * 

Dr. T. Masso, one of the foremost statesmen of Japan, 
and the head of the Japanese parliamentary mission now 
touring the country, was a recent visitor at Universal City. 
Dr. Masso, who is a graduate of Yale University, formerly 
was the advisor to the King of Siam, holding that position 
from 1897 to 1914. 

* * * 

At the Metro studios Director Tod Browning is filming 
the final scenes of "The Legion of Death," the feature 
starring Edith Storey. Over two thousand people were 
used in some of the street scenes depicting the opening 
of the Russian revolution. Director John Collins is film- 
ing the opening scenes of "The Tiger Cat," with Viola 
Dana. The story was prepared for the screen by H. P. 
Keeler, and the cast includes Clifford Bruce, Hayward Mack 
and Mabel Van Buren. 

* * * 

L. Virgil Hart, assistant to J. P. McGowan, of the Signal 
Film Corporation, returned to the studio this week after 
having been confined to his room with a broken foot bone, 
incurred in the line of his work. 

* * * 

Miss Dot Todd, who was well known in the younger set 
of Los Angeles as Dorothy Marshall, has been added to the 
playing forces at the Triangle Culver City studio, and is 
cast in Director Lynn Reynolds' picture, "The Gown of 
Destiny." Olga Grey, Tom King and Francis McDonald, 
who were engaged by the Triangle Culver City studios, each 
for a special picture, also have been added to the Tri- 
angle playing forces. 

* * * 

Rupert Julian is at Seven Oaks, Cal., with a large com- 
pany of players filming the exterior scenes for "The Highest 
Card," a five-reel photodrama. Monroe Salibury and Ruth 
Clifford are the featured players and Julian also is enacting 
a prominent part. E. J. Clawson wrote the story and 
also prepared the screen version. 

* * * 

At the Balboa studios Director Howard M. Mitchell is at 
work on the third picture in the series of six featuring 
Anita King on the Horkheimer-Mutual program. The pro- 
duction is a five-reel western play from the script of L. V. 
Jefferson. R. Henry Grey is leading man, the support in- 
cluding Ruth Lackaye, Gordon Sackville, Bert Ensminger, 
Bruce Smith, Charles Dudley and Jane Pepprell. 

* * * 

Although it is not likely that the Triangle-Keystone 
forces will remain in their present quarters much longer, 
the studio carpenters and electricians have been kept busy 
putting additional banks in the light studios at the former 



Fine Arts plant to assure against loss of time in the event 
of rain. The preparation was made none too soon, for the 
first of California's heavy rains have been much in evi- 
dence, interrupting the regular order of things until "sets" 
could be moved into the light studios. 

* * * 

Carmel Myers is the featured player in an exciting mys- 
tery story on which Director Stuart Paton commenced 
production this week at the Bluebird studios. The photo- 
play is entitled "The Green Seal," and was adapted for 
the screen by A. G. Kenyon from the book written by 
Charles Edmund Walk. Supporting Miss Myers are Harry 
Carter, Ashton Dearholt, Frank Tokanaga, Frank Deshon, 
Alfred Allen and Betty Schade. 

* * * 

Alice Lake, who played opposite Roscoe Arbuckle in Key- 
stone comedies and who has lately been a featured player 
with Universal, playing opposite Herbert Rawlinson in 
"Come Through," is now with Roscoe Arbuckle's new com- 
pany in Long Beach, and will appear in leading parts. 



Molly Pearson To Make Screen Debut 

MOLLY PEARSON, the delightful Scotch heroine of 
"Bunty Pulls the Strings," is to make her screen 
debut with Sir Johnston Forbes-Robertson, in "The 
Passing of t' e Third Floor Back." The Jerome K. Jerome 
symbolical drama, in which Sir Johnston will be seen in his 

beloved role of The 
Stranger, is now in 
progress of filming at 
the" Brenon Studios, 
Hudson Heights, N. J. 
Miss Pearson has just 
started her first film 
work, playing the role 
of the slavey, Stasia, 
which she created in 
the original New York 
production of "The 
Passing of the Third 
Floor Back," when it 
was presented at Max- 
ine Elliott's theater, on 
October 4, 1909. 

Miss Pearson was 
born and educated in 
Scotland. She obtained 
her first theatrical 
position with the Ben 
Greet Players, and 
subsequently toured 
England, South Africa, 
Australia, New Zea- 
land and India. Miss 
Pearson came to this 
country with Olga 
Nethersole's company. She did not attract unusual attention 
until she appeared with Sir Johnston Forbes-Robertson in 
"The Passing of the Third Floor Back." Her touchingly 
drawn portrayal of the litle slavey of a drab London board- 
ing house established her as a young actress of unusual 
ability. 

Miss Pearson scored again when she appeared in the role 
of the canny Scotch lassie, Bunty, in "Bunty Pulls the 
Strings." In a single night she became the talk of 
Broadway. 

Miss Pearson has since appeared in a wide variety of 
New York productions, ranging from drama to musical 
comedy, but it is probable that the theatergoers of the 
country best remember her as the Stasia of "The Passing 
of the Third Floor Back" and the Bunty of "Bunty Pulls 
the Strings." Her reappearance in the famous role of the 
slavey, on the screen, with Sir Johnston, will consequently 
have unusual interest. 




Molly Pearson. 



SIGNAL CORPS SEEKS FILM MEN. 

The Signal Corps Photographic Laboratory, Washington 
Barracks, requires the services of one or two expert pro- 
jection operators. Either drafted men or those who expect 
soon to be called will be acceptable. Also two good men can 
be used in the laboratory as well as two office men who are 
expert on the typewriter and familiar with the clerical de- 
tails of moving picture work. Applicants may address the 
laboratory in Washington. 



December 1, 1917 



THE MOVING PICTURE WORLD 



un 



SS^jjlLES SSg^ZS 





rr^^SrgrSiSZg: a-are^ 



Music for the Picture 



Conducted by CLARENCE E. SINN 



225^^ jg jg S S 3 *-» jS g- ^- g- &<£■ ggggg <^^ 




Non-Taxable Theater Music 

Third Installment of Numbers Which Are Free from Royalty 

Charges. 

WE publish below a third list of musical numbers upon 
which no royalties will be demanded, and which has 
been compiled by Miss Catherine C. Melcher for the 



Chicago Local Bra.ich \'o. 2, M. P. E. L. of A. 

We are also in receipt of a communication from Edw. 
L. Ballinger & Co., of Los Angeles, Cal., dated November 8, in 
which they advise us that all of their publications are open 
for public use without fee. 

From their letterhead we learn that Ballinger & Co. are 
publishers of the following numbers: 



Edward L. Ballenger Music Pub. Co., 
Los Angeles, Cal. 

Killarney Colleen. 

You Can Always Come Back to Me. 

Tell It to the Jury. 

It's Not Your Style, It's Not Your Smile. 

I Can't Help Dreaming of You. 

Some Where There's a Heart for You. 

Samoa. 

Somewhere in France. 

My Fiji Maid. 

Joplin Fox Trot. 

We're the Sons of Uncle Sam. 

Will the Girl I Left Behind Be True to Me? 

That Honolulu Cabaret. 

Carl Fischer, 46-54 Cooper Square, New 

York, and 337 South Wabash 

Ave., Chicago, HI. 

Embarrassment F. Abt 

Last Wish F. Abt 

Waldandacht F. Abt 

Brasseur De Preston A. Adam 

Cantique De Noel A. Adam 

If I Were King Overture A.Adam 

King of Yvetot A. Adam 

Postilion De Lonjumeau A.Adam 

Reine D'un Jour (La) (A Queen for a 

Day) A. Adam 

Holy City Stephen Adams 

Star of Bethlehem Stephen Adams 

Warrior Bold Stephen Adams 

Marion Polka Th. S. Allen 

Little Darling W. F. Ambrosio 

Memories of Home W. F. Ambrosio 

Kossuth Lajos S. Antal 

Intermezzo A. Arensky 

Almeh Ch. Armand 

Coon's Love Story Ch. Armand 

Country Fair Ch. Armand 

Cuba Libre Ch. Armand 

Eco Di Napoli Ch. Armand 

First Step Ch. Armand 

Floridiana Overture Ch. Armand 

Hop Long Sing (Chinese Cake Walk), 

Ch. Armand 

Husking Bee t Ch. Armand 

In Cupid's Net Ch. Armand 

Jingoes — March and Two-step. Ch. Armand 

Jocosity — Overture Ch. Armand 

Jovitta — Mexican Serenade... .Ch. Armand 

Little Mischief Ch. Armand 

Longing Ch. Armand 

Magic Spell Ch. Armand 

Monona Ch. Armand 

Naughty Eyes Ch. Armand 

On Board a Man o' War Ch. Armand 

Poupee Automatique Ch. Armand 

Soldier's Life Overture Ch. Armand 

Spider and the Fly Ch. Armand 

Sweet Summer Rose Ch. Armand 

Trumpeter of San Juan Ch. Armand 

Will o' the Wisp Ch. Armand 

Come Back to Erin.... John A. Armstrong 

Heart Throbs C. Arnold 

Adelaide L. v. Beethoven 

Alia Polacco De La Serenade, 

L. v. Beethoven 

Marche All Turke W. A. Mozart 

Moment Musical F. Schubert 

Coriolan Overture L. v. Beethoven 

Danse Antique L. v. Beethoven 

Egmont Overture L. v. Beethoven 

Ehre Gottes Aus Der Natur, 

L. v. Beethoven 
Hail Blessed Marie (Prayer from "Stra- 

della") F. v. Flotow 



There is a Green Hill Far Away, 

Ch. Gounod 

Fidelio Overture L. v. Beethoven 

Leonore Overture L. v. Beethoven 

Menuet No. 2 in G L. v. Beethoven 

Nocturnal Piece R. Schumann 

Moonlight Sonata L. v. Beethoven 

Adagio L. v. Beethoven 

Pathetic (On the Death of a Hero), 

L. v. Beethoven 

Funeral March .' L. v. Beethoven 

Romance Op. 40 L. v. Beethoven 

Romance Op. 50 L. v. Beethoven 

Ruines D'Athenes L. v. Beethoven 

March Turque, Menuet, from "Military 

Symphony" J. Haydn 

Sonata Pathetique L. v. Beethoven 

Adagio F. Schubert 

Symphony No. 1. C Major. L. v. Beethoven 
Symphony No. 2, D Major .L. v. Beethoven 
Symphony No. 3, E Flat Major, 

L. v. Beethoven 
Symphony No. 5, C Minor (complete), 

L. v. Beethoven 
Symphony No. 5, C Minor "Andante", 

L. v. Beethoven 
Symphony No. 6, F Major "Pastorale", 

L. v. Beethoven 
Symphony No. 7, Op. 92. .. .L. v. Beethoven 
Allegretto — (Second Movement), 

L. v. Beethoven 
Arlesienne (L') — Suite de Concert. G. Bizet 
No. 1 containing: 

1. Prelude. 

2. Minuetto. 

3. Adagietto. 

4. LeCarillon. 
No. 2 containing: 

1. Pastorale. 

2. Intermezzo. 
No. 3 containing: 

1. Menuet. 

2. Farandole. 

Intermezzo — Agnus Dei (Lamb of God), 

G. Bizet 

Dreams R. Wagner 

I Love Thee E. Grieg 

Carmen — Opera G. Bizet 

March. 

Selection (all arrangements). 

Suite No. 1 containing: 

1. Prelude. 

2. Aragonaise. 

3. Intermezzo. 

4. Les Dragons D'Alcala. 

5. Les Toreadors. 
Suite No. 2 containing: 

1. Habamera. 

2. Aria of Michaela. 

3. La Garde Moutante. 

4. Danse Boheme. 
Toreador's Song. 
Toreador's Song — March. 

Pearl Fishers (Les Pecheurs de Perles) — 

Opera C. Bizet 

Selection ('.. Bizet 

Serenade Espagnole G. Bizet 

Suite D'Orchestra Op. 22 Q. Bizet 

Petit Mari, Petite Femnae G.Bizet 

Callirhoe — Ballet Symphoniiiuo. 

tiamlnade 

Pas des Amphores C. Chaminade 

La Zingana — Danse Hongroise. . .C. Bohm 
Pas des Echarpes (Scarf Dance), 

C Chaminade 

Variation CL Chaminade 

Lisonjera (La) (The Charmer), 

i ' • !hajnliiade 



Barcarolle E. Hi vela 

Pierette — Air de Ballet C. Chaminade 

Serenade C. Chaminade 

Summer (L'Ete) — Song C. Chaminade 

I'll Sing Thee Songs of .\ I 

Frederic Clay 

It was a Dream Ed. Lassen 

Murmuring Breezes A. Jensen 

Funeral March, from "Sonata, Op. 35", 

. F. Chopin 

Minute Waltz F. Chopin 

Nocturno F. Chopin 

Polonaise Mil it aire P. Chopin 

Evening Song R. Schumann 

Spring Song F. Mendelssohn 

Sarabande C. Bohm 

Preadludium F. Chopin 

Christmas Song L. Reichard 

Largo A. Corelli 

The Seven Last Words ("Seasons"), 

J. Haydn 

Two Mazurkas F. Chopin 

No. 1 in A Minor. 

No. 2 in B Flat Major. 

Valse F. Chopin 

Valse Lente F. Chopin 

Coppelia — Ballet L. Delibes 

Czardas L. Delibes 

Mazurka L. Delibes 

Entr' Acte et Valse L. Delibes 

The Sleeping Beauty Th. M. Tobani 

Festival Dance and Valse of the Hours, 

L. Delibes 

Marche de la Cloche L. Delibes 

Slavonic Folk Song L. Delibes 

Naila — Ballet L. Delibes 

Pas des Fleurs L. Delibes 

Roy S'Amuse (Le) — Opera L. Delibes 

Passepied D. Delibes 

Source (La) — Ballet L. Delibes 

Ballet Divertissement, First Series: 
No. 1. Pas des Voiles. 
No. 2. Andante. 
Ballet Divertissement, Second Series: 
No. 3. Variations. 
No. 4. Danse Circassienne. 

Sylvia — Ballet L. Delibes 

Complete Ballet In Three Parts: 
No. 1. Valse Lente. 
No. 2. Pizzicata Polka. 
No. 3. March and Procession of Bac- 
chus. 

Athalia Overture F. Mendelssohn 

War March of the Priests. F. Mendelssohn 

Elijah F. Mendelssohn 

Aria, "Lord God of Abraham", 

F. Mendelssohn 

March Pontificale Ch. Gounod 

Priest's March from "'•' ite", 

\V A. Mozart 

Fantasia F. Mendelssohn 

Festival March K. Mendelssohn 

Flngal's Care Overture. . .F. Mendelssohn 
Helmkehr Aus Der Frenide Overtui 

i" Mei leli John 

Hymn of Praise V. Mendeli 

;io P. Mendelssohn 

Ave Maria I. Cherublnl 

Funeral March from "Saul" . G. Haendel 
Mendelssohn Melodies — Grand Selection, 

F. Mendelssohn 
Midsummernight's Dream. .P. Mei 

Intermezzo P. Mendela 

Nocturne P. Mendele 

i Overture P. Mendelssohn 

Scherzo F. Mendelsi 

Wedding March 1' Mendeli 

On Wings of Song P M 



1314 



THE MOVING PICTURE WORLD 



December 1, 1917 



Dew is Sparkling A. Hubenstein 

F.v'ry Morn' I Send Thee Violets, 

E. Meyer-Helmund 
Magic Song E. Meyer-Helmund 

Ruy Bias Overture P. Mendelssohn 

Songs and Sonus Without Words, 

K. .Mendelssohn 

Confidence F. Mendelssohn 

Consolat ion F. Mendelssohn 

Contemplation F. Mendelssohn 

Sadness of Soul F.Mendelssohn 

1 would That My Love. . F. Mendelssohn 
Spring Song F. Mendelssohn 

St. Paulus — Oratorio F. Mendelssohn 

Choral "To God on High ", 

F. Mendelssohn 
Hearken Unto Me My People, 

F. Mendelssohn 
Sanctus, from "Mass in G".W. A. Mozart 
Solemn March, from Oratorio "Joshua." 

G. Haendel 

Symphony (No. 4, A Major), "Italian," 
Complete F. Mendelssohn 

Barber of Seville — Opera G.Rossini 

Cavatine G. Rossini 

Overture G. Rossini 

Selection G. Rossini 

Charity G. Rossini 

With Verdure Clad, from "Creation," 

J. Haydn 

Gazza Ladra (La) — Opera G.Rossini 

Overture G. Rossini 

Intalians in Algeria — Opera. .. .G. Rossini 
Overture G. Rossini 



Moses in Egypt — Opera G.Rossini 

O Fsca Viatorum — Prayer. .. .G. Rossini 
All Souls' Day. — Sacred Song. .G. Rossini 

Semiramide — Opera G. Rossini 

Overture G. Rossini 

Stabat Mater — Opera G. Rossini 

William Tell — Opera — Overture, Fanstasia, 
Ballet and Chorus G. Rossini 



Harry Von Tilzer Music Pub. Co., 222 W. 
46th Street, New York. 

When the Lights Go Out on Broadway. 
Bring Back, Bring Back, Bring Back the 

Kaiser to Me. 
And Then She'd Knit, Knit, Knit. 
He's Doing His Bit for the Girls. 
It's a Long Long Way to the U. S. A. 

and the Girl I Left Behind. 
Stolen Sweets, waltz. 
The Old Town Pump, fox trot. 
Some Little Squirrel Is Going to Get Some 

Little Nut. 
Listen to the Knocking at the Knitting 

Club. 
Close Your Eyes Now, Sleepy Moon. 
If Sammy Simpson Shoots the Chutes, 

Why Shouldn't He Shoot the Shots. 
Constantinople. 
Help! Help! I'm Sinking in a Beautiful 

Ocean of Love. 
Strike Up the Band, Here Comes a Sailor. 
Buy a Liberty Bond for the Baby. 



There's a Million Reasons Why I Shouldn't 

Kiss You. 
I Don't Know Where I'm Going, but I'm 

on My Way. 
Says I to Myself, Says I. 
Just as Your Mother Was. 
Give Me the Right to Love You. 
Wonderful Girl, Good Night. 
Love Will Find the Way. 
Just the Kind of a Girl You'd Love to 

Make Your Wife. 
Somewhere in Dixie. 
Sometime. 
I'm a Twelve O'clock Fellow in a Nine 

O'clock Town. 
There's a Little Bit of Scotch in Mary. 
Yukaloo (Hawaiian Song). 
Don't Slam That Door. 
There's Someone More Lonesome Than 

You (with poem on back of joyy). 
On the South Sea Isle. 
You'll Always Be the Same Sweet Girl. 
On the Hoko Moko Isle. 
With His Hands in His Pockets and His 

Pockets in His Pants. 
Sometimes You Get a Good One. and 

• Sometimes You Don't. 
Though I Had a Bit o' the Devil in Me 

(She Had the Ways of an Angel). 
Dear Old Fashioned Irish Songs. 
HIGH PRICE NUMBERS. 
In Dreamy Spain. 
My Beautiful Chateau of Love. 
Last Night Was the End of the Worlc 



Will C. Smith is Promoted 

Popular Projection Engineering Expert Elected General 
Manager of the Nicholas Power Company. 

WILL C. SMITH is now general manager of the Nicholas 
Power Company. He succeeds the late John Francis 
Skerrett, whose death was announced last week. Mr. 
Smith for a long time has been assistant general manager of 
the Power company, and during the illness of Mr. Skerrett 
had so successfully filled the position of that efficient man of 
many friends that his selection as general manager was the 
expected thing. 

Mr. Smith brings to his position a ripe experience, not 
only on the mechanical but also on the business side. With 

the host of exhibitors 
and supply men with 
whom he daily comes in 
contact he is able to talk 
knowingly on trade 
topics other than the im- 
mediate subject of pro- 
jection. He is by reason 
of his many years on the 
road and his close con- 
nection with motion pic- 
ture shows in a position 
intelligently to advise 
with his customers as to 
the problems which face 
them. 

It was twenty years 
ago Mr. Smith began 
working with motion 
pictures. He was one of 
the originators of illus- 
trated songs in connec- 
tion with pictures and 
was for some time in 
the road show business. 
He conducted a supply 
house, selling projection 
machines, and also in 
connection with this 
business a film exchange. 
He took care of the pro- 
jection end of the Fred 
Niblo lectures and the 
pictures of Ernest 
Shackleton, the Antarc- 
tic explorer. Also he 
was with Lyman Howe. 
Five years ago Mr. Smith joined the Nicholas Power com- 
pany. In that time he has made many close friends among 
motion picture men. He has supervised a great many of 
the big installations in New York, the projection arrange- 
ments for many of the larger pictures that were to be ex- 
ploited in prominent theaters. In May, 1915, Mr. Smith 
established a record for long-distance projection when he 




Will C. Smith. 



installed two cameragraphs in Madison Square Garden 
and obtained a perfect picture 34 feet wide at a throw of 
300 feet. 

One of Mr. Smith's achievements since he has been with 
the Power company was the compilation of a booklet, 
"Hints to Operators," in which for the benefit of the men 
who contribute so much to the success of any show he set 
forth much helpful advice, giving them the benefit of his 
experience as a projection engineer and general all-around 
expert. Several editions of this publication were exhausted. 

The new general manager of the Power company is an 
indefatigable worker. His energies are not restricted to 
his business life, but are given to the social organizations 
with which he is connected. If you want an accurate estimate 
of Mr. Smith's worth on this side of his activities ask any 
member of the Screen Club, of which organization the pro- 
jection expert has been treasurer for a year and is just now 
starting on his second term. They will tell you at the 
Screener's' home that his work for them during the past 
year has been of the invaluable description. The club regis- 
ter shows that he was "on the job" 340 of the 365 days of 
his first twelvemonth. Mr. Smith also is treasurer of the 
National Society of Projection Engineers and is a member 
of the Machinery Club of New York and the Green Room 
Club. 



LOUISVILLE EXHIBITORS FIGHT MUSIC TAX. 

The members of the Photoplay Association of Louisville, 
Ky., have decided that they will not pay the music tax or 
royalty payments of the Society of American Authors, Com- 
posers and Publishers, and all music controlled by that 
organization has been thrown out of the Louisville theaters 
for the present. A meeting is to be held shortly at which 
resolutions will be adopted relative to paying a royaltv tax 
assessed on the seating capacity of the various theaters. 
Local exhibitors feel that so many different taxes and costs 
are being unloaded through the exhibitors on to the shoulders 
of their patrons that business will suffer materially if some- 
thing isn't do-ne to relieve the situation. Although prices 
have been raised for admission, it is said that further raises 
will have to be made if additional increases in cost of oper- 
ating theaters are posted. 



WE ACKNOWLEDGE THE COURTESY. 

In the article, "You Can't Go Wrong," by Sam Spedon, 
on the collection of the admission tax we overlooked giving 
credit to the Automatic Ticket and Cash Register Company 
for furnishing the tickets which illustrated that article. It 
was published in the issue of November 17. 



Miss Clark Not to Leave Paramount. 

The announcement in newspapers recently that Marguer- 
ite Clark, dainty star of Paramount pictures, would shortly 
leave the screen to appear in a musical comedy, was em- 
phatically denied this week by Miss Clark, who stated 
she would continue in Paramount Pictures indefinitely. 



December 1, 1917 



THE MOVING PICTURE WORLD 



1315 



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Among the Picture Theaters 



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Strand Theater, Lowell, Mass. 

Lowell's Newest Temple for Pictures a Paragon of Beauty 

and Comfort — Louis B. Mayer Realizes His Ideals 

to Give City an Excellent Picture Theater. 

THE magnificent new Strand Theater in Lowell, Mass., 
one of New England's most beautiful moving-picture 
houses, opened its doors October 1 amid a blaze of 
glory and excitement. The new theater, which is located 
on Central Street, in the very heart of the busy downtown 
section of the city, had been hailed for months as Lowell's 
newest and most up-to-date playhouse. 

The would-be "first- 
nighters" gathered 
around the box office as 
early as five o'clock in 
he evening and formed 
a gradually increasing 
line, which grew to tre- 
mendous proportions by 
the time the theater 
threw open its doors. It 
was a regular "world 
series" throng, and 
every one seemed to be 
happy and excited. 

Three police officers 
had been stationed in 
front of the theater and 
in the lobby to keep 
order and protect prop- 
erty, but it was soon 
found that these were 
not able to handle the 
immense crowd, so a 
call was sent in for re- 
serves, which responded 
promptly. The crowd 
was not disorderly, but 
was just naturally good 
naturedly eager. 
After once getting in- 
side the house each person had ample opportunity to inspect 
the beautiful theater, which has a seating capacity of nearly 
2,000, all on one floor. A description of the Strand is 
to relate all the most modern, convenient and comfortable 
appliances in theater construction. None is lacking. The 
stage is especially beautiful. There is a Sicilian scene with a 
garden and lighted pathway leading to a magnificent drop 
curtain at the back. 

Immediately after leaving the box office the attractive 
features that mark the efforts of the designer and decorator 
make their appeal. The beautiful mating of colors and the 
proper mating of the decorating adornments are accom- . 
plished with due appreciation for the finer qualities of the 
artistic beauty. Large French mirrors have been set along 
the walls on both sides of the foyer that extends from the 
street, a distance of more than one hundred feet, and are 
ornamented with surroundings of tapestry and figure paint- 
ing, while the ceiling and upper side walls are tinted with 
mixtures of yellow and gold that serve as a background for 
handsome designs in figure work. 

An extension of the main foyer, which runs the entire 
width of the theater building proper in the rear, is similarly 
adorned with paintings and brilliant lighting effects. Along 
here is the women's rest room, the check room, gentle- 
men's retiring room and a public telephone booth. All are 
luxuriously furnished and are attractively designed. 

The proscenium arch is tinted with pale buff, and three 
long, narrow gold leaf-covered panels, on which is arranged 
a series of medallions and an attractive tinting of the 
prevailing gold and yellow. On each side of the proscenium 
arch, in the upper section, are smaller arches supported 
by massive goldleaf-covered Corinthian columns, capped 
with floral effects that stand out prominently in the decora- 
tive scheme about the front of the auditorium. Surmounting 
these is a series of paintings in the prevailing colors that 




F. James Carroll. 



serve as a background for the placing of figures depicting 
different works of art. This is topped by a heavy moulding 
of goldleaf and strips of varied colored lights. Behind the 
columns is the organ loft, in which are massive pipes and 
paraphernalia that are hidden behind a lattice work and 
several large velvet draperies of royal blue and gold fringe. 

Directly beneath the lofts is placed a series of boxes 
that are enriched with draperies of royal blue velvet and 
gold trimmings. These boxes are so located that the occu- 
pants have a clear and unobstructed view of the screen. 

One of the most effective features of the decorations is 
the central dome that covers the greater part of the ceiling 
proper. It is a wonderful series of Romanesque designs 
that has goldleaf as a background and a rich blending of 
colorings that bring out the artistic designs in a most 
striking manner. It is centered with a huge chandelier, on 
which are clustered numerous inverted lights of various 
hues, while a circle of small chandeliers, twelve in number, 
add to the wonderful brilliancy created when the lights are 
turned on full. These chandeliers have a series of colored 
bulbs that throw off, either individually or collectively, a 
striking combination of lighting effects that serve in enrich- 
ing the scenic effects of the surroundings. 

The walls are divided in three sections. The upper portion 
is a series of long, narrow panels in neutral tints which are 
so placed that they can be swung about to allow for better 




Section of Interior of Strand Theater, Lowell, Mass., 

Showing Arrangement of Pipe Organ. The Opposite 

Side of Auditorium Presents a Like View. 

ventilation. In the middle portion are large panels of silk 
tapestry in Romanesque designs of gold and neutral color- 
ing and between these are placed long panels of stained 
glass that reveal handsome designs when the background 
of lights is turned on them. The effect of these is enhanced 
by surroundings of panels of distinct Romanesque design 
in blue, buff and pink. Bronze eMectrical figures, shaded by 
picturesque domes, add to the general beauty. The lower 
section of the walls is finished in gum wood and paneled. 



1316 



THE MOVING PICTURE WORLD 



December 1, 1917 



The same wood is used in the finishing of the back of the 
first lung section of scats and the front of the second section. 

A long promenade is placed in the rear of the lower 
part of the house proper, and along this is located the tier 
of loges, something new to Lowell and copied from the 
Rialto in New York. These loges are guarded by railings 
of while and nickel and are draped with tapestry of royal 
blue and unholstered to match the general scheme of 
decorating. The rear section of seats runs up to a com- 
fortable height, behind which is the picture booth, equipped 
with two machines. There is also a "run-off" room, where 
Manager Carroll and Orchestra Conductor Martel review 
each picture before it is shown. Everything considered, the 
Strand is one of the handsomest and most modern types of 
theaters in New England and adds materially to the worth 
of Lowell's amusement circles. 

At eight o'clock, the time scheduled for the opening of 
the evening's program, the theater was filled to capacity. 
James J. Carroll, manager of the Strand, was compelled to 
turn away more than a thousand people. The orchestra 
of twenty pieces was led by Arthur J. Martell. The 
overture consisted of several popular numbers and then 
wound up with a medley of patriotic airs, concluding with 
"The Star Spangled Banner." The audience rose en masse. 
It was a fitting and patriotic dedication. 

Manager Carroll then appeared on the stage and made 
a speech of welcome to the audience. He expressed his 
appreciation of the interest shown by the people of Lowell 
in the opening of the new house. He then introduced Louis 
B. Mayer, owner of the house, and general manager of the 
Select Pictures Corporation of Boston. Mr. Mayer paid a fine 
tribute to Lowell when he said that his company had placed 
a high-class theater in that city because a live, up-to-date 
city deserved it. He said the plans to give Lowell such a 
playhouse was taken two and a half years ago when the 
Strand Company had taken over the Park Theater in 
Boston, which it now operates. Mayor James E. O'Donnell, 
when called upon, asked the audience to rise and sing the 
"Star Spangled Banner," which it did with a will. The mayor 
echoed Mr. Mayer's sentiments that the people of Lowell 
deserved such a fine theater. 

The program for the opening performance was of the 
same high class that will be maintained daily at the Strand. 
Manager Carroll received many magnificent bouquets from 
the Lowell Lodge of Elks, Universal Film Corporation and 
Fay's Theater in Providence. He also received hundreds 
of telegrams of congratulations. A novelty was introduced 
in the garb of the young men ushers. They wore olive drab 
suits with .gold trimmings and carried swagger sticks. 
Several hundred exchangemen, exhibitors and prominent 
officials of the state and city were the guests of Mr. Mayer 
and Manager Carroll at the opening night's performances 



Rockridge Theater, Oakland, Cal. 

Seaver's House Has Enjoyed a Prosperous Career Since Its 

Opening Five Years Ago — Music Furnished by an 

American Fotoplayer. 

THE Rockridge theater, located on College avenue, 
near Shafter, Oakland, Cal., is one of the most inter- 
esting of the many residential theaters in this attrac- 
tive suburb of San Francisco. It is located in the heart of 
a fine residence district, midway between the business cen- 
ters of Oakland and Berkeley, and depends entirely for its 
patronage on those living in its immediate vicinity. 

This theater, which has a seating capacity of 400, was 




Rockridge Theater, Oakland, Cal. 

built by W. E. Seaver about five years ago on property 
owned by him and he has conducted the place ever since 
with a marked degree of success. The facade is of brick, 
with a lobby of marble and tile, making it a pleasing addition 
in the neighborhood. 



Good music is one of the features of this place and this 
is furnished by an American Fotoplayer. This instrument 
is of a special type and was made by the American Photo 
Player Company for exhibition purposes at an Eastern ex- 
position, where it won first prize. It was purchased by Mr. 
Seaver upon being brought back to the Coast and has been 
in constant use since then. 

Large feature productions are shown exclusively at the 
Rockridge theater, a specialty being made of Triangle, 
George Kleine System and Fox productions A daily change 
of program is made, except when features of unusual inter- 
est are secured, when they are shown for two days It has 
been found impractical, however, to extend a run for a 
longer period than this. The usual price of admission is 10 
cents, but when expensive productions are shown this is 
raised to 15 cents. Matinees are held only on Saturday, 
Sunday and holidays. 

The projection equipment includes two Simplex machines 
and the management is frequently complimented on the 
excellence of the pictures. The cashier has become person- 
ally acquainted with almost everyone in the neighborhood 
and assists in making the theater a community gathering 
place. 



New Polk Theater, San Francisco, Cal. 

Another Fine Example of the Residence Photoplay House 
for Which This City is Noted. 

THE New Polk Theater, Polk street, between Sacra- 
mento and Clay, San Francisco, Cal., is a splendid ex- 
ample of the district theater, for which this city is re- 
nowned. It is located in a fine apartment house and resi- 
dence section and enjoys the patronage of a discriminating 
class. 
This theater, which was erected about six years ago, has 




New Polk Theater, San Francisco, Cal. 

had a rather eventful career, and has been in the hands of a 
number of exhibitors. Its original owner spent amounts 
upon its construction and decoration which were considered 
extremely large at the time, especially for a neighborhood 
house, one of the items being for three mural paintings in 
^oil which decorate the lobby. The largest of these is above 
the entrance and depicts the antics of Old King Cole, the 
set costing $1,500. 

The place was conducted for several years by I. Oppen- 
heimer and F. Levy, but of late has been operated by 
Thomas F. McCullough, at one time president of the local 
organization of exhibitors and a very popular theater man. 
Early in October he sold the house and it is now once again 
being operated by Oppenheimer & Levy. J. L. Partington, 
now manager of the Imperial theater, was at one time man- 
ager of the New Polk and here tried out a ten-cent policy 
for the first time, all other district houses having up to 
this time charged but five cents. 

The seating capacity of the New York Theater is 400, but 
more seats could be put in, fire laws permitting, as the aisles 
are very wide and the seats placed far apart. The latter 
are large and comfortable and are of the class usually found 
in the largest houses. Music is furnished by a Fotoplayer 
of a late model, and the operating room is equipped with 
two Simplex machines. 

Triangle and World film service is being used and open 
market features are booked from time to time. The pro- 
gram is changed three times a week and matinees are given 
only on Saturday. Sunday and holidays. 



December 1, 1917 



THE MOVING PICTURE WORLD 



1317 



Dawn Theater, Detroit, Mich. 

Detroit's East Side Has a Pretty Comfortable and an Up- 

to-Date Photoplay House in the Dawn — Was Erected 

at Cost of $125,000— Admission Price 10, 

15 and 25 Cents. 

ONE of the prettiest photoplay theaters on Detroit's 
east side is at 1910 Gratiot Avenue, which opened 
for husiness the 27th of last January. It was erected 
at a cost of $125,000, and is the property of John Niebes, 
inasmuch as he has leased it for a long term of years and is 




View of the Interior of the Dawn Theater, Detroit, Mich. 

the manager. Mr. Niebes formerly operated the Library 
Theater, further east on the same street. 

The Dawn consists of a main floor and balcony, and has 
a diffused lighting system, one of the largest and most 
modern booths in the city, and a lobby and toyer about 
25 by 100 feet. A row of boxes extends across the front 
of the balcony on the main floor. There is a women's retir- 
ing room, a smoking room, a check room, and a baby 
carriage garage. It has the Sirocco heating and ventilat- 
ing system, which warms the house in cold weather and 
cools it in the hot weather. Music is furnished by a 




View of the Artistic and Spacious Foyer of the Dawn 
Theater, Detroit, Mich. 

Bartola organ. The policy of the Dawn is three shows 
daily, prices 10 at the matinee and 10 and 15 at night, with 
25 for the boxes. 

Mr. Niebes operated the Library Theater two years before 
opening the Dawn. The Library was his first experience 
in the show business, he formerly having been in the dry 
goods business. The equipment' alone in the Dawn cost 
$15,000, and the program is changed daily. The booth 
equipment consists of two Motiograph projectors and a 
Hertner transverter. The booth is about 12 by 18 feet in 
size. ( There are 700 seats on the main floor, and the chairs 
are "opera," but not upholstered. 

The Steele Furniture Company of Grand Rapids fur- 
nished the chairs. 



Cline Theater, Santa Rosa, Cat. 

One of the Largest and Most Substantial Houses Devoted 

to Motion Pictures in the North Bay Counties — 

Under Management of Reavis and King. 

THE Cline theater at Santa Rosa, Cal., conducted under 
the management of Reavis and King, is one of the 
largest houses devoted to moving pictures in the North 
Bay counties, having a seating capacity of 1,600. This 
house has been occupied for less than a year, but has been 
a success from the very start owing to its completeness as 
a theater and the efficient management under which it has 
been operated. 

The house itself is of unusual substantial construction, 
the builders having in mind the damage wrought in that 
city by the earthquake of 1906. The new structure is both 
fire and earthquake proof and is considered a model house. 
The exterior is finished in cement plaster, relieved by 
artistic brickwork, with a base of marble, which extends into 
the tiled entrance and foyer. A handsome marquise extends 
over the sidewalk the full width of the entrance, this bear- 
ing electric signs that can be seen for a long distance. Five 
windows decorated with art glass extend almost across the 
entire front of the building and complete the decorative 
scheme of the facade. 

The heating and ventilating system is an unusually com- 
plete one for a theater of this size, the fresh air outlets 
being located beneath the seats in alternate rows. Previous 
to the entry of the Cline Theater into this field many people 




Cline Theater, Santa Rosa, Cal. 

did not attend moving-picture shows during the summer 
months on account of the heat, but the cooling and venti- 
lating system in this house has made it as comfortable dur- 
ing this season as at any other time of the year. 

The interior is tinted and decorated in a simple, though 
tasteful manner, the intention being to afford surroundings 
that would please patrons, yet not detract their attention 
from the screen. Music is furnished by a large pipe organ 
and since the opening day this has been presided over bv 
organists of note. 

The active management of the house is vested in T. C. 
Reavis, who makes frequent visits to San Francisco to 
look over late releases and note the latest ideas in the art 
of presenting moving pictures. Mr. Reavis is no stranger 
in the metropolis, having conducted the Berkeley Theater 
at Berkeley, Cal., for a year previous to entering the field 
at Santa Rosa. 

The prices prevailing at the Cline Theater are 5 and 10 
cents, although frequently attractions are offered at an 
increased price. The house is equipped with a full stage, 
and at intervals regular stage attractions are presented. 

A house of this size may be considered large for a town 
such as Santa Rosa, which has a population of about 8,000, 
but the surrounding country is rich and the residents pros- 
perous. This city is the home of Luther Burbank, the plant 
wizard, and many visitors come from outside points to 
inspect his wonderful gardens and to look over the rich 
valley. 



LANG'S THEATER, KINGMAN, ARIZONA, OPENS. 

Kingman, an enterprising town in the State of Arizona, 
was recently the scene of an interesting event, when Henry 
E. Lang opened a new house, known as Lang's theater, 
which is to be devoted exclusively to the presentation of 
high grade photoplays. A feature of the opening was the 
handsome announcement cards, which speak well for the 
enterprise of the management of this house. 



1318 



THE MOVING PICTURE WORLD 



December 1, 1917 



New Empire Theater, Montgomery , Ala. 

One of the South's Most Modern Photoplay Houses — Ventila- 

tioi. and Heating System One of Its Many 

Features — H. C. Farley, M nasr* r. 

THE NEW Empire Theater, Montgomery's newest mo- 
tion picture house, was formally opened a few weeks 
ago, and is one of the most modern and best equip- 
ped mechanically in the State of Alabama. The building 
has a frontage of 72 feet and a depth of 115 feet, and is 
located on Montgomery street, within one block of the 
heart of the citv, surrounded by Montgomery's business 
thoroughfare. The design is of Renaissance style, with 
elaborate architectural and artistic treatment, faced with 
stone and pressed brick, and topped with elaborate stone 
cornice. A copper marquise extends over the full width 
of sidewalk, and runs for entire frontage of building. The 
lobby is fourteen feet in width and forty feet long, with 
red tile floors, wainscoted six feet high with Alabama 
cream marble, with ornamental plaster cornices and wall 
and ceiling decorations. The ticket office is located in center 
of lobby. The women's rest rooms are located on the right 




Empire Theater, Montgomery, Ala. 

side, and the gentlemen's retiring room on left side of lobby. 
There are two main entrances leading from lobby to foyer, 
which is located in the rear of auditorium. The aisles leading 
into the auditorium from foyer are conveniently located 
for ingress and egress. The auditorium has a bowled floor, 
with an incline of seven feet and six inches, and has a 
seating capacity of nine hundred. 

The surroundings of the screen are provided with gor- 
geous architectural treatment with niches located on each 
side of the screen, which are provided with full life size 
cast statuary. A platform is directly in front of the screen 
for lecturing and illustrating purposes, with orchestra lo- 
cated in front of the platform, enclosed with brass railing. 
In addition to a complete orchestra, a large and handsome 
pipe organ has been installed, with pipes concealed in richly 




Interior of Empire Theater, Montgomery, Ala., Looking 
Toward Stage. 

decorated chambers, located on the left and right side of 
the screen, with keyboard placed in orchestra pit. The walls 
and ceilings of the auditorium are treated in renaissance 
design, consisting of plaster casts and plaster ornamenta- 
tion, all of which has been decorated by experienced 
artists. 

_ The theater is equipped with a complete ventilating, heat- 
ing and cooling system, and no money has been spared in 



giving its patrons all of the comforts that can be produced 
through the mechanical art known to science to-day, in 
heating, cooling and ventilation. The mechanical equipment 
consists of an air shaft, large intake fan, air washer, twelve 
ton refrigeration plant, cooling chamber, heating chamber, 
boiler and general air chamber, all of which are located 
in the basement, and a seven foot exhaust fan located in 
the pent house in the roof of the structure. Twenty thou- 
sand cubic feet of air per minute is constantly taken from 
the air shaft and forced by means of a seven foot fan 
through the air washer and cooler in summer and thence 
into the general air chamber, from which the cool air 
is distributed by means of three hundred eight-inch diame- 
ter mushrooms (placed under seats) into the auditorium, 
from which the air is constantly withdrawn in volumes above 
mentioned by means of the exhaust fan in the pent house. 
Through this method of cooling and ventilating a drop of 
ten degrees from the temperature in the shade on the out- 
side can be secured in the auditorium. The same operation 
of the mechanical plant takes place in winter, with the ex- 
ception that the air is forced through a heating chamber 
instead of a cooling chamber, maintaining a temperature on 
the inside of seventy degrees with same ventilation as above 
set forth. All of the machinery is operated by electric 
motors, alternating current, 220 volts — two phase 60 cycles, 
with a total of 42 horse power. Another feature of this 
model picture theater is the vacuum cleaning system also 
operated by electric power with a number of outlets placed 
in the auditorium. 

The system of lighting is that of indirect lighting and 
has been carefully studied from every angle to obtain the 
most pleasant and desirable effect for a moving picture 
theater. 

The lighting system has a four color scheme, which enables 
the operator to use any color of lighting most suitable 
for the subject on the screen. The lights in the auditorium 
close to the front are of very small wattage, but they 
increase in wattage towards th** rear. The fire exits are 
placed on left side of auditorium, connected with an alley 
leading to the sidewalk in front. The projection room is 
located on the balcony, near the offices of the manager 
of the theater and the walls and ceilings are provided with 
fireproof lining. 

The theater is under the management of H. C. Farley, 
who for many years was in charge of the Empire theater 
on Commerce street. Only the highest class motion picture 
productions are exhibited, and each subject is accompanied 
with appropriate music from either the organ or the orches- 
tra, or a combination of both. 

NEW THEATER* FOR BINGHAMTON. 

J. F. Small, of Johnson City, N. Y., is preparing to open a 
new theater in Binghamton, at the intersection of Main 
street and Floral avenue, to be known as The Floral, and 
devoted to the presentation of high class photoplays. 



STRAND THEATER, ALLENTOWN, PA., OPENED. 

On October 8, Allentown, Pennsylvania's newest photo- 
play house, the Strand theater, was opened. Built by Rit- 
ter and Smith, from plans drawn by Ruhe and Lange, local 
architects, it is one of the most luxurious and best 
equipped theaters in Eastern Pennsylvania. The building 
is of steel, concrete and brick, and is fireproof. The interior 
is finished in gray and blue design in oil. The program 
consists of high grade motion pictures, interspersed with 
music. 



REGENT AT SENECA FALLS A $30,000 HOUSE. 

A. B. Hilkert, of Geneva, N. Y., is now the owner 
of the Regent theater, one of the most modern motion pic- 
ture houses at Seneca Falls, N.- Y. This photoplay house 
costs close to $30,000, and has a seating capacity of 700. 
Pictures are projected by two Simplex 1918 models, and the 
program is changed daily. L. E. Barger, who is the manager 
of the Regent, says that the Moving Picture World is an 
invaluable asset in operating the theater on a successful 
basis. 



SMALL TOWN THEATER DOING GOOD BUSINESS. 

Port Morien, N. S., Canada, is a town with a few hundred 
inhabitants, but it is proud of the fact that it is able to 
support a 300-seat picture theater. This house is named 
Alexandra Hall and is under the competent management 
of T. E. Maclnnis. The general color scheme of the interior 
is red and gold, and an unobstructed view of the screen is 
obtainable from any seat. The program is made up of pro- 
ductions made by Fox, Goldwyn, Pathe and other big con- 
cerns. 



December 1, 1917 



THE MOVING PICTURE WORLD 



1319 



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Motion Picture Educator 

Conducted by REV. W. H. JACKSON and MARGARET I. MACDONALD 



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Co-Operation Between Producers and Sunday 
Schools 

Religious Teachers to Organize with the Picture Industry 
for Mutual Good. 

By Rev. W. H. Jackson. 

A PLAN of co-operation for the general and organized 
uses of the moving pictures in religious work is now 
under way. The producers of pictures connected with 
the National Association of the Motion Picture Industry 
have recently entered into a plan of co-operation with a 
special committee representing the Board of Sunday Schools 
of the Methodist Episcopal Church which has the oversight 
of about 4,000,000 scholars. Dr. Christian F. Reisner of the 
Grace Methodist Episcopal Church of New York, who is 
known everywhere as a pioneer in the religious uses of mov- 
ing pictures, is a leader in the movement, and it is to the 
credit of the N. A. M. P. I. that they have formed a sort of 
partnership in this good work. For the purpose of giving 
thorough direction to the work J. V. Lacy, a young college 
graduate of Chicago, has been engaged as a director of these 
exhibitions and to study the moral, educational, as well as 
the recreational effects of the pictures. Saturday afternoons 
and evenings are now being given over to the plan in the 
church of Dr. Reisner, in additional to the suitable class of 
educationals, feature pictures, scenics, comedies and short 
dramas are used with satisfaction. The afternoon programs 
are being made up for miscellaneous groups of children ab- 
solutely non-sectarian, and without discrimination; these 
audiences ranging in attendance from five hundred to one 
thousand children. In the evening the programs comprise 
feature pictures for the family groups, the attendance aver- 
aging five hundred. 

N. A. M. P. I. Co-operates. 

At a recent meeting of the National Association of the 
Moving Picture Industry this new co-operation was con- 
sidered as the result of a proposal from Dr. Reisner, who 
wrote that he and his associates while always recognizing 
the usefulness of the pictures, desired also to recognize the 
high ideals of the moving picture producers and were con- 
vinced that with them rested very largely the responsibility 
in molding the lives and characters of the people in the 
country. The executive secretary of the board was there- 
upon empowered to arrange with Dr. Reisner and the com- 
mittee for the best development of the plan. 

Religious Representatives. 

The committee at present representing the religious work- 
ers are as follows: Dr. Reisner of New York, Dr. C. M. 
Stuart, president Garrett Biblical Institute; Frank L. Brown, 
general secretary of the World's Sunday School Associa- 
tion; Prof. W. J. Thompson, Drew Theological Seminary, 
and Dr. Edgar Blake, executive secretary Board of Sunday- 
Schools in Chicago. Several professors of Columbia have 
expressed a keen interest in the project and hope to watch 
it with a helpful purpose. That the plan will be equally fol- 
lowed by all classes of people interested in such a com- 
bination is a foregone conclusion, there are thousands who 
have been waiting for just such a development, and to them 
it will come with great promise of a helpful future. 

That two such great forces as the moving picture pro- 
ducers and the religious teachers should combine is only 
natural when it is found that they have many ideals in com- 
mon, and it is a pleasure to note that such a powerful body 
as the N. A. M. P. I. on the one side and such representative 
religious committee on the other have been able to come to- 
gether for a common good, and everyone interested hope- 
fully looks forward to a splendid outcome of this co-opera- 
tion. 

One of the first things to be observed in the beginning of 
such a plan is that a spirit of kindly toleration should be 
shown over, or unnecessary criticism, would tend to hinder 
the full possibilities of the plan, neither must too great ex- 



pectations be made upon the initial performances, let all 
interested remember that "Time, Faith and Patience work 
Wonders," and that "Unity of Action spells Success." 

It is further proposed to form a large representative com- 
mittee of Sunday school and church workers ;n New York 
which is to select and try out pictures upon different groups 
of children for the purpose of recommending these films all 
over the United States. The pictures will be studied irom 
the viewpoint not only of their educational value but also 
for their restful recreation. It has always been believed that 
the church should co-operate for the best recreation of the 
people, especially the children, and this recreation the pic- 
tures can provide. The Moving Picture Educator wishes the 
plan every success and, consistent with its policy, will do 
everything possible to help it along. 



Interesting Educationals 

Two Industrial Subjects, One Travel, One Military, One 
Economic, and Two Scientific. 

THE manufacture of shrapnel has been clearly illustrated 
in a half reel which is being released by the Pathe 
Exchange, Inc. The picture explains the manner in 
which this deadly article of warfare is concocted. The 
projectile is composed of a shell containing separate bullets 
held together by paraffine. A time fuse attached to the 
shell can be made to explode at a given moment causing the 
contents of the projectile to do deadly work. 

"The Straw Weavers of the Tropics" (Paramount-Bray). 

An industry, unique to Florida and other sections where 
the palmetto palm flourishes, forms an exceptionally in- 
teresting subject in the 94 th release of Paramount'Bray 
Pictograph on the screen. 

Annually hundreds of thousands of hats made entirely 
from the leaves of the palmetto are shipped all over the 
world. They are particularly in demand because of their 
lightness and flexibility, and sell for a very small sum in 
spite of the fact that they are made entirely by hand. The 
great fronds of the palms are first cut and then stripped into 
inch widths ; then the workmen weave with almost in- 
credible swiftness into long braids, and the braids are then 
interlaced in a variety of patterns to form the hat. Since the 
braids are joined, the whole hat is virtually made of one 
continuous strip. The native workmen are real artists in 
their line and turn out flowers and other decorative trim- 
mings that rival the efforts of the Parisian milliners for 
fidelity to the real. 

As an example of manual craftsmanship the "Straw 
Weavers of the Tropics" is without equal and should find 
high favor with any audience. 

"Tokyo the Metropolis" (Paramount-Holmes). 

This reel of Burton Holmes pictures contains many views 
of the Capital of Japan, showing it to be a thoroughly modern 
city, in which, unlike American cities, the street cars and 
other traffic keep to the left. A funeral procession of a 
prince who was a naval cadet shows the beautiful equipages 
of the imperial family, together with the funeral chariot fol- 
lowed by Admiral Togo and other high naval officers on 
foot, also offerings of numerous trees covered with sacred 
papers, carried by the mourners. As a relief to the gravity 
of this portion of the picture, views of an amusement park, 
a "Japanese Coney Island" are shown, the barkers in front 
of the shows attracting the crowd by raising the front tent 
wall allowing a view of the performance and lowering it 
just at an interesting point. Mr. Holmes explains that the 
jinrikisha is the ordinary means of travel, and that the word 
signifies man-pull-car, therefore it is the Pullman car of 
Japan. 

"Over the Jumps with the Army Tractors" (Paramount-Bray) 

The 94th release of the Pictograph presents views of 
special interest at the present time photographed at Fort 
Sam Houston, Texas Here were assembled tractors of 



1320 



THE MOVING PICTURE WORLD 



December 1, 1917 



every description from the smallest to the greatest, including 
the famous British "tank." Each is put through its paces 
as the camera man reels it off, and not only are we enter- 
tained hut made considerably wiser concerning these won- 
derful devices which the great war has made actual necessi- 
ties. Since the tractor will no doubt be called upon to fur- 
nish the motive power for almost all kinds of transportation 
behind and even up to the fighting lines when our men are 
"over there," tractors are wanted that can pull a light field 
gun, army transports as well as great howitzers, therefore 
the light and styles as well as the heavy are seen in the pic- 
ture being tried out. 

"How to Preserve Eggs" (Paramount-Bray). 

A lesson in the preservation of eggs is given in Pictograph 
No. 94. In the season of the year when eggs are plentiful 
and therefore cheap, it is advised that every housewife de- 
termine what her needs will be for the entire year. She 
should lay in her supply then. With her eggs on hand, each 
should be tested in water before preserving them. If they 
sink they are fresh and if they are stale they will float, and 
only the fresh eggs should be preserved. The materials 
needed are water, "water-glass" and a sufficient number of 
stone jars to hold the supply. Three pints of water and two- 
fifths cup of "water-glass" are sufficient to preserve a dozen 
eggs. The "water-glass" is mixed with the water and poured 
over the eggs which are first placed carefully, layer on layer, 
in the jars. The water should rise at least two inches over 
the top layer. The eggs will remain fresh for from nine to 
ten months. 

When the eggs are taken out to be used, they must be 
wiped carefully and the ends pricked with a pin so that 
any accumulated gas can escape. They will be found to be 
perfectly fresh and quite as tasty as if they had just been 
taken from under the hens. 

Each process of the operation is carefully shown and it 
will be found that anyone who has opportunity of seeing 
this picture will be able to follow the lesson easily. 

"The Seismograph" (Universal). 

In the 48th number of the Screen Magazine will be found 
an interesting explanation and demonstration of that deli- 
cate instrument of record known as the seismograph. The 
machine anchored on a solid concrete foundation which 
runs 146 feet into the earth to bed-rock is shown, following 
which the daily attention to it such as replacing the record 
is illustrated. The picture teaches how the chronometric 
clockwork movement actuates a needle which, when an 
earthquake occurs, works back and forth on the surface of 
paper especially prepared with lampblack, thereby produc- 
ing the record. By algebraic means the direction and dis- 
tance of the disturbance is ascertained. 

"Better Babies" (Universal). 

In No. 48 of the Screen Magazine a number of things of 
importance can be learned with regard to keeping a baby 
healthy. This is one of a series of pictures which have 
been appearing from time to time in the Screen Magazine 
which are of special interest to mothers, and the one in 
question is no exception to the rule with regard + o excellence. 



Educational Establishes New Exchange 

Minneapolis Now Has Educational Films Corporation of 
America Branch Office for District Including Minne- 
sota, Wisconsin and South Dakota. 

THE manager of the newly established exchange of the 
Educational Films Corporation of America in Minne- 
apolis is P. H. Carev. The new exchange for which 
Minnesota, Wisconsin and South Dakota may be truly 
thankful is located in the Film Exchange Building and is 
now ready to attend to the needs of patrons with the same 
courtesy and care as that extended from the headquarters 
of this splendid organization in New York City. 

The high standard of the films being released by the 
Fducational Films Corporation of America is recognized in 
the best theaters in the country, where in many cases they 
are featured. The following telegram received by E. W. 
Hammons, vice-president of this concern, from Eugene H. 
Roth of the New California theater, San Francisco, bears 
witness to an appreciation frequently voiced: "Have truth- 
fully never witnessed such genuine approval and applause 
of any scenic picture as was accorded your first part of 'A 
Flying Trip to the Hawaiian Islands,' at the opening of our 
California theater last night, and I look forward to equal 
approval of second part which follows. The picture helped 



to make the California opening memorial. Keep up this 
high standard in your future releases." 

Too high recommendation cannot be accorded the man- 
agement of the Educational Films Corporation of America 
for the standard which they have set and maintained in the 
field of the educational picture. They are largely responsible 
for the featured success of this class of film, having learned 
early in the game the wisdom of discrimination in pur- 
chase, careful cutting and assembling, and subtitling that 
carries entertainment as well as instructional or informa- 
tional value. 



Agricultural Industrial 

Film Showing the Manufacture of Fertilizer and Illustrating 
Its Effect on the Soil of Great Benefit to Farmers. 

AVERY valuable industrial picture for the benefit of 
the farmers of the country is now released by the 
American Agricultural Company, who are the largest 
manufacturers of fertilizer in the world. Incorporated with 
this company is the original Bowkers, well known to all 
farmers by their unique slogan: "For the Land's sake use 
Bowker's Fertilizer." 

The object of the picture is to help in the great cause of 
a larger productive power in the great agricultural centers, 
indeed the cause of intensive farming and the well known 
ambition of every farmer to have "two ears of corn grow 
where one grew before" is fostered by this picture. Inter- 
woven with the pictures of the industry is the story of two 
farmers, who, in competition with each other for "bumper" 
crops, differ as to the best sort of fertilizer to use, the re- 
sult being that the one who had taken advantage of the 
greatest productions of scientific experiments as here ex- 
emplified far exceeded his neighbor in the final yield, the 
winning crops being so vastly superior that comparisons 
were absolutely ridiculous. The picture becomes somewhat 
scenic as it shows different parts of the world from which 
the ingredients are gathered; the leading agricultural col- 
leges of the United States with their trained experimenters 
are also shown, together with views of students at work 
upon the fields where science and nature are brought to- 
gether under educated experimentalism to the great ad- 
vantage of the farmer. The nature of the ingredients are 
shown as they enter into the large factories where they pass 
through all necessary preparations and mixings until to the 
satisfaction of the chemical analyst they meet all the re- 
quired conditions to secure for the practical tarmer those 
same results as proved at the experimental schools. From 
the picture actual results from the use of these fertilizers 
are shown, and there can be no doubt that many thousands 
of farmers will be helped thereby. In rural communities the 
exhibitor will be doing a double service where he shows this 
industrial by helping both himself and the farmer and, what 
is more important, the country at large, where great crops 
are needed, and here is the way to get them. The traveling 
automobile moving picture concerns will find this picture 
both a drawing power and a profit imparting one, and many 
good purposes will be served. 



Pathe's New Screen Magazine 

"Argus Pictorial," the Newest Thing in Screen Magazines, 
Makes Initial Appearance. 

SUNDAY, Nov. 18, marked the initial appearance of the 
new screen magazine, "Argus Pictorial," which is being 
released by the Pathe Exchange, Inc., every two weeks. 
This magazine, which contains one reel of film, presents in 
its first number subjects of interest well illustrated. 

The opening subject, which shows views taken at a big 
logging camp, while it is attractive is not unusual by any 
means, similar views having been seen by the public at fre- 
quent intervals during the past couple of months. Against 
this, however, are three other subjects which are not alone 
of special interest, but have the advantage of not having 
been overdone on the screen. These are "The Star-fish," 
whose life history is briefly but clearly told, the story of 
"Sulphur in Liquid and Crystallized Form," and "Potato 
Printing," a form of decorative art work which is fully 
demonstrated. 

According to an article which has already appeared on the 
"Argus Pictorial" in the columns of the Moving Picture 
World, its footage will be devoted to "ultrascientific, scenic, 
art and educational subjects." We are expecting interesting 
developments from the "Argus Pictorial." 



December 1, 1917 



THE MOVING PICTURE WORLD 



1321 



"Momi's Dream" 

Itala Film Company Presents Delightful Dream Picture 
Especially Contrived for the Children's Program. 

Reviewed by W. A. Jackson. 

HAVE you heard of Momi and his dream? Momi had a 
wonderful dream one night, one that he can never for- 
get, and one that you will never forget after you have 
seen the extraordinary picture of it as produced by the 
Itala Company. 

Momi's father was at the front, fighting for Momi, Momi's 
mother, and Momi's great country, Italy. No news had 
been received from him for a very long time. The dear old 
grandfather was worried and could not eat, so ;.lso was the 
brave little mother, but then a letter came, '; long letter 
filled with the news of battles fought, and an account of 
the brave little Italian lad whom Momi's father had be- 
friended. The home of the little chap was in a very de- 
sirable situation for the enemy, it would make a splendid 
lookout for them, and they decided to capture it. The little 
home was set afire, and the peasant mother entrapped. 
After a hard time for this little fellow when he had escaped 
with the news to the Italian trenches, their aid was secured, 
the enemy put to rout, the mother saved, the little home 
restored, and they were happy once again. 

Momi was deeply impressed with this narration, and he 
conceived the idea that it would be great sport 10 play battle 
like that with his little tin soldiers. Now Trik and Trak were 
the .names of these little brave men, and Trik was bewitched 
and no harm could come to him. Momi got out his little 
story book of toyland battles and then set up these two little 
men, and the play battle began; but it was very late, and 
Momi was tired, so he soon tired of his little soldiers and 
fell fast asleep on the lounge. Trik and Trak had now for 
a long time been enemies, and a fierce battle was to be 
waged as you will see from Momi's dream. 

Neglected, lying on the floor, Trik and Trak suddenly 
came to life, and at the sight of each other their fighting 
blood arose and they had quite an encounter. Trak was 
victorious; he captured Trik and put him in one of grandpa's 
slippers, and sat upon it. Was that the last of Trik? Oh, 
no, you will remember that he was bewitched. Trik got out; 
he came out — in pieces. First an arm, then a leg, then an- 
other arm, then the head. Soon all of Trik was out, and 
the pieces assembled, and there was Trik again, alive and 
as angry as ever. He went to the story book, opened it, 
and out came scores of soldiers, his brave little army. Now 
Trak was very angry when he say how Trik had fooled him, 
so he got out his army, and the real war began. Brave men 
fought and died on each side. The battles were fought on 
land and in the air. They had to use gas masks, too, for 
Trak sent out waves and waves of gas, but Trik sucked this 
into great tanks by means of bellows, and then pressed 
down on the bellows again, and returned the gas to the 
enemy. One of Trik's cities was set on fire, but his brave 
men extinguished it with their huge fire apparatus — a vichy 
bottle. Finally Trik and Trak came to a hand-to-hand en- 
counter, and they fought — on Momi's person. Poor little 
Momi moaned and tossed as their bayonets stuck his body, 
for these bayonets were sharp as pins. At his cries of pain, 
his mother came in, and saved Momi — a thorn- of the rose 
he had fallen to sleep with was pricking him; and Trik and 
Trak lay neglected on the floor. 

This production is a truly marvelous one, the picture itself 
being very unique, and the actions of the toys, of wonder- 
ful mechanical arrangement, making the trick photography 
about the best of the kind ever seen on the screen. 

The film is made by the Itala Company, and released 
through Mr. Harry Raver of New York, and is without 
doubt one of the best pictures for children it this season 
of the year. 



Tribute to Conquest Pictures 

"Knights of the Square Table" and "Your Obedient Servant" 
Used for Purposes of Propaganda. 

THE first series of Conquest Pictures among which are 
many of unusual quality has reached a close in twelve 
programs; but we are told that the releases of a second 
series is at hand. It is interesting to note that from among 
this first series there have been chosen two features to be 
used for propaganda by the Boy Scouts of America and the 
Society for the Prevention of Cruelty to Animals. These are 
"Knights of the Square Table," written and directed by 
James Wilder of the national organization, and "Your 
Obedient Servant," adapted from the story "Black Beauty." 
by Anna Sewell. 



The secret of the quality of Conquest Programs we be- 
lieve may be traced to the ideal suggested in the following 
statement by I.. V. McChesney, manager of the motion pic- 
ture branch of Thomas Edison, Inc.: "We an- convinced 
that a large part of the public wants and will patronize pic- 
tures that are consecutively clean and wholesome in their 
influence. Our policy is thai motion pictures are first, last 
and always entertainment; but we plan to give the parents 
and young people of the country entertainment that has a 
note of inspiration in its makeup, something that the whole 
family can see, enjoy and talk about afterwards. Nothing 
holds the family together like enjoyment of the same thii 
and the different members of families today are too apt to 
have their separate friends and interests. We hope through 
the medium of programs assembled to interest young and 
old alike, to do our bit towards counteracting the modern 
tendency." 

Robert C. Bruce Returns 

Educational Film Corporation's Scenic Expert Returns After 
Ten Months' Absence from the Metropolis. 

IT WAS in January, just ten months ago, if memory 
serves us correctly, that Robert C. Bruce, scenic ex- 
pert for the Educational Films Corporation of America, 
left New York on a long trip intended to cover many states 
of the union for the purpose of photographing the char- 
acteristic atmosphere of each. Some of what he has ac- 
complished we have already been permitted to sec, but much 
of the best still remains unseen. We have followed him on 
the screen from New York over the muddy roads of 
some of the southern states through which he happened to 
pass in the muddiest period of the year, and on through the 
states of New Mexico and Arizona. At that point we left 
him, or he left us, whichever way you like to put it. Now 
he has returned in person and shortly we'll have something 
to tell .you of what he has to say and show of photo- 
graphic treasures gathered during these interesting ten 
months. 



C. W. Taylor, Manager of Select's Des Moines 
Exchange 

THE man who sits in the executive chair at Select's 
exchange headquarters in the Garden Theatre Building 
in Des Moines is one of the best known executives 
of the Iowa and Nebraska territorv. He is C. W. Taylor, 

whom Select recently 
chose to manage its 
branch exchange at 
Des Moines. 

Mr. Taylor is not 
new to the motion 
picture field. More 
than a dozen years 
ago he might have 
been found doing 
business for the 
Amusement Supply 
Company in Chicago, 
and a littie later with 
the Theatre Film 
Service Company in 
the same city. This 
was the concern 
founded by Hutchin- 
son and Aiken, and 
Mr. Taylor remained 
with them for sev- 
eral years, finally 
becoming their as- 
sistant in a n a g e r. 
Later on he became 
manager of the City 
Hall branch of the 
General Film Com- 
pany, but left this 
firm to go with the 
Mutual Film Cor- 
poration in 1915 as 
manager of their 
Omaha branch. 
For the last two years lie has been located in Omaha as 
manager for first the Mutual, and one year later for the 
General Film Company. He is conversant with conditions 
throughout Nebraska and Iowa territory, and was first 
choice for Des Moines Select Pictures branch. 




C. W. Taylor. 



1322 



THE MOVING PICTURE WORLD 



December 1, 1917 



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Popular Picture Personalities 

WHO'S WHO IN THE MOVING PICTURE WORLD 

Compiled by the Statistical Department. 



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DREW, Cora. Born "somewhere in America." Her father 
was French and her mother an American. Fair complexion, 
brown hair, touched with gray; blue eyes, dark enough to 
take black; height, five feet, four and one-half inches; 
weighs 127 pounds. Mrs. Drew made 
her stage debut as a child and has 
had both dramatic and operatic ex- 
perience, mostly comedy parts, until 
Frederick de Belleville persuaded her 
that she was competent to do better 
than comedy bits and old women. 
Her marriage took her from the 
stage before she could demonstrate 
the correctness of his advice. Later, 
widowed, she turned to pictures, 
and made her debut in 1913 in a 
Universal, -the title of which she 
does not recall. She has played with 
Bosworth, Weber-Smalley, Griffith, 
Fox, Selig, and others, and has 




given notable per- 
formances in elderly 
parts. Her fads are 
health foods. 



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KERRIGAN, Jack Warren. Born in Louisville, Kentucky. 
His father was Irish and his mother Scotch. Is three- 
quarters of an inch above six feet and weighs 190 pounds. 
Dark complexion, black hair and hazel eyes. Mr. Kerrigan 
made his stage debut in 1907, and 
played for three years, his engage- 
ments being with Clay Clement (in 
Sam Houston), Brown of Harvard 
and The Road to Yesterday. His 
picture debut was made in 1910, his 
first picture being The Voice from 
the Fireplace. He has been con- 
nected with Essanay, American and 
Universal, and now heads thte J. 
Warren Kerrigan Feature Film 
Company. It was while he was with 
the American that he clinched his 
popularity, and he is remembered 
with pleasure in a long line of parts, 
notably Samson, The Restless Spirit, 
The Beckoning Trail and Son of the /^>*///tfMts3io M 
Immortals. He is fond of all out- (^^^f<^-~ 
door sports, particularly riding, /y ' 

swimming and hunting. 

WILBUR, Crane. Born in Athens, N. Y. American 
parentage. Is five feet, ten and one-half inches tall, and 
weighs 168 pounds. Dark complexion, brown hair and 
gray eyes. Mr. Wilbur made his stage debut in December, 
1902, in Mrs. Fiske's production of 
Mary of Magdala, and he continued 
his stage work until August, 1911, 
when he played his first picture — 
Pathe's, A Western Memory. He 
was for several years a Pathe star, 
then he went to Lubin, and is now 
playing features for David Horsley 
on the Mutual program. He was a 
co-star with Pearl White in The 
Perils of Pauline, and has been fea- 
tured in many productions above the 
average, including The Love Liar 
and Wasted Years. In his leisure 
moments he like motoring, but if 
there is time enough the motor 
takes him to some good 
fishing lake, for he is ar 
enthusiastic and success- 
ful trout fisherman. 




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GIBSON, Ethelyn. Born in Akron, Ohio. Her father was 
French and her mother was born in Ireland. Five feet five 
inches tall and weighs 133 pounds. Fair complexion, golden 
blonde hair and dark blue eyes. Miss Gibson made her 
stage debut in 1914 in the Follies, and 
remained with that organization for 
two years. Then began the efforts of 
the motion picture people to put 
Ziegfeld out of business by coaxing 
his people into pictures as fast as he 
could dig them up. If Ziegfeld got 
the usual agent's commission for the 
people who got picture jobs through 
having been with the Follies, he 
would be even richer than he is now. 
Miss Gibson was coaxed into pic- 
tures by Unicorn in 1916, in His 
Waiting Career and since has played 
"leads in all pictures" — mostly King 
Bees — which is more interesting than 
informative. She likes driving, 
swimming and dancing, but 
forgets to tell' whether driving 
means a car or a horse. 





G%JL» 



CUNEO, Lester. Born in Chicago, 111. His parents were 
Italian born. Six feet \ l / 2 inches and weighs 180 pounds. 
Dark complexion, black hair and blue eyes. Mr. Cuneo 
made his stage debut in 1903, and was a dramatic actor for 
seven years, but does not recall the 
subject in which he made his debut. 
In those days it was just one reel 
after another, and none of them 
stood out pronouncedly. He has 
played with both the Selig and Es- 
sanay companies, but at present is 
with Yorke-Metro. Some of his hits 
have been made in Selig's The 
Sheriff and the Rustler, Under 
Royal Patronage and The Come- 
back, but in seven years one gets 
such a long repertoire that it is diffi- 
cult to select a few that stand out 
above the rest. Mr. Cuneo is known 
to all fans. He likes riding, motor- 
ing and all athletics, which is 
much the same as saying that 
he is devoted to all outdoor 
sports. 




^OZ<2A^i. to/us>i^d 



NOTICE. 

Players are invited to send in material for thi» 
department. There is no charge of any sort made 
for insertion, cuts, etc. This is a department run 
for the information of the exhibitors, and is abso- 
lutely free to all players with standing in any recog- 
nized company. No photograph can be used unless 
it is accompanied by full biographical data and an 
autograph in black ink on white paper. If you have 
not received any, ask for a questionaire and auto- 
graph card. Send all three. 

STATISTICAL BUREAU, 
Moving Picture World. 
516 Fifth Avenue, Wright & Callender Bldg., 

New York City. Los Angeles. 



December 1, 1917 



THE MOVING PICTURE WORLD 



1323 



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Advertising for Exhibitors 

Conducted by EPES WINTHROP SARGENT 



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You Must Advertise. 

ADVERTISING, more than patriotism, sold the Liberty Bonds. It 
was the constant hammering through the newspapers and by 
posters and other means that placed the first and second issues. 
It was not so much the merit of the appeal but the force of the adver- 
tising that did the work. This is no aspersion upon the patriotism of 
the subscribers ; it is merely the statement of an obvious fact. It 
took advertising to give momentum to the movement. Nothing else ; 
not even love of country, could have done this in so short a time. 
Advertising can sell anything, if properly directed. It can only con- 
tinue the sale of articles of merit, and to continue sales the advertising 
must also be continuous. Certain long-established articles of personal 
and domestic use are advertised with the same energy today that 
marked the initial campaign. And sales have kept up. Other articles 
have not continued their advertising ; they have sought to ride their 
reputations and have steadily lost. A certain make of safety razor 
is said to have been made to sell for one dollar. The inventor charged 
five dollars and put four dollars into the advertising. Today there 
are more of those razors in use than the ten-cent and quarter razors 
that followed. The others may be as good, but the five-dollar instru- 
ment got the popularity. It is just the same with your house. You 
MUST advertise and you must keep on advertising, and you must do 
better advertising than the other man to get the business. This depart- 
ment is to show you how to advertise. It gives you the very cream of 
the advertising ideas of the bright minds the country over. All you 
have to do is to learn to apply those ideas to your own business. It 
is evident that many exhibitors are not even taking the trouble to do 
that. If you read that an exhibitor made his lobby into a pawn shop 
for Chaplin's "The Pawnbroker," or that another used a meat market 
for "The Butcher Boy," don't figure out that you have had those films 
or that you are not going to have them. Use that suggestion to advan- 
tage if you have Lew Fields in "The Corner Grocer" or some similar 
picture. Don't just read this department — learn from it. Get Picture 
Theater Advertising and study that. One of the big production press 
agents writes : "I want to call your attention to my last and to frankly 
admit that Picture Theatre Advertising was my source of inspiration 
for almost this entire issue." Some of the others are less honest, but 
you are getting it second-hand and in small installments. You can 
get the whole thing in orderly presentation for two dollars. You don't 
even have to spend two dollars. Just keep a file and tuck away the 
ideas as they are offered in this department, but do something. Your 
house — and all others — must carry the burden of three Federal taxes, 
the tax on film, your house tax and the ticket tax. It must all be 
passed on to the patron. The manufacturer passes his tax to you in 
higher rentals. You pass this and your own taxes to the patron. If 
you want to have patrons to pass it too, advertise them, intelligently, 
interestingly and persistenly. If you cannot be interesting, at least be 
persistent. Don't complain about hard times. Make them good. Adver- 
tising can do it, and if you'll study this department you can do it. 
Don't just read it and forget it. Remember it and use it. 

Mr. Bleich's Strips. 
Lately we remarked that among others, we had not heard from George 
A. Bleich, of the Empress, Owensboro, Kentucky. Mr. Bleich wrote 
back that he had sent in nothing lately as he was still doing the same 
general style of stuff. That is what we wanted it for. The Bleich style 
of advertisement must be good, for it built the Empress. It is a form 
that has been tested, not by weeks, but by years of use. Advertising 
may be theoretically good and yet not pull business, but Mr. Bleich 
has been pulling business for several years with substantially the form 
of advertising shown at the bottom of this page. This runs clear across 
the paper at the top of a page and drops four inches ; twenty-eight 
inches in all. Where space is desired for extra advertising, he takes a 
two, three or four column drop for the special announcement. For 
example we had on the program here displayed Marguerite Clark in 
"The Amazons" for Friday. A note announces that this will be repealed 
at the Grand, also under the Bleich management, the following day. 
Just below this strip was a four ones announcing that fact in display 



and below this, again, was a three twos for "Baby Mine," probably an 
exchange advertisement It is all together, yet It does Dot in' 
with the established form of the regular advertisement The essential 
feature of the Bleich advertising Is the resume of the ween that runs 
above the day boxes. Possibly this announcement may seem rather 
tame to some of those who believe in blatant advertising, but tl. 
the real secret of the Bleich success. He does not have to enlarge 
If he says that a play Is good it means precisely what some people 
mean when they write that it is the dramatic triumph of the century. 
When Mr. Bleich says a play is good It means that It is good and a 
little better than that. His advertising means precisely what It say- 
and everyone in Owensboro knows it. He makes a special drive on 
"Baby Mine." Probably he crowded the house on his say-so alone. It 
takes time to work up to that pitch of confidence, but surely it Is worth 
while In the long run. Just as a business proposition, think of the 
saving in space in being able to get them in without adding "est" to 
every adjective. Mr. Bleich probably save a page or so a year on 
"ests" alone. If you can afford the space, the Bleich style is the best 
Sunday layout we know of. If you cannot afford the space, make your 
Sunday advertisement merely a chat about the bill Instead of a weak 
display of one or two features. 

Get Christmas Books. 

And speaking of Mr. Bleich reminds us that this is the time to get out 
your Christmas ticket books. That was Mr. Bleich's Idea. II you 
already have ticket coupon books then get special holly or Santa Claus 
covers for them. If you do not use them, order a lot and have what 
you think you will need bound up with a seasonable cover, and then 
get up a drive on these for Christmas presents. Offer them in one, 
two and five-dollar values, and get after the employers of labor, offering 
to print a special card on lots of a hundred or more. You'll find some 
kid in the neighborhood who can print up the covers on his little hand 
press. If you have never used ticket books these will make a good 
start for you. If you need more details than this, look on page 257 of 
PICTURE THEATER ADVERTISING. Working that one idea right 
will pay for the book ten times over. Plain ticket books will sell well 
if you push them, but the Christmas cover will double the sale. 

Be Careful. 

Now that it costs three cents to send a sealed letter outside your own 
postal jurisdiction, be particularly careful of your out of town mailing 
list, if you have any. At best you're lucky to draw people from the 
next town. Don't spoil it by making them pay the extra penny, and 
remember the understamped letter will not come back to you. It will 
go to the adressee with a "postage due" on it. 

Green on White. 

The Parkway, Baltimore, sends in one of its well-written programs, 
printed in green on white paper. Probably the advertising man 
now that this is a mistake, but you can learn from his error. Green 
ink does not show well on white because it has a low visibility. It 
should be used only upon green or blue stock, though some shades will 
work well on buff and goldenrod. It is not strong enough to fight a 
pure while; particularly in the ease of six and elgbt-poiAt body type. 
Black and a strong blue work best on white stock. Red (not ninki 
can be used, but is garish. Yellows and greens are to be avoided 
The program itself is well designed and well written, both In the pro- 
gram proper and the underline. 

Prints Its Own. 

The Highway theater, Brooklyn, is Using i Bpeclal program In 
of the ready print it employed last spring. It is nicely laid out. but 
it makes the very common mistake of not naming its comedy offerings 
It gives a considerable space to the feature, and casually adds, "Also an 
L-Ko Comedy," "three good comedies, or whatever thi 
may be. Of course the feature is the attraction, bat it would be well 
if possible, to give the comedies their titles even at the cost of cutting 



EMPRESS! 



Don't Overlook fnese Extra Good Ones this Week 



irgncrlt* Clnrlc, Wu 



. I'M atut jb..n( 



Many ol You Will Be Bcflolno to See "Baby Mine- 






—HOOT IV— 



Pearl White 

"The FalalRIng" 

Little Mary Me/Uister 

nils moat delightful (hii.i ■>. M-. .. l 
the pioffram In another of he 
HUIe ptaya; "Tt»o Vnriri 



TATHK Ml 
Bt/RTOV.HOI Mis YllAVEL. 



Marc. MacDermolt 

AMI Mirniti l> M l\M\i;, is 

"Mary Jane's 
Pa" 



Henry at IUa*| Marred In lhi« |d*T. 
v.hlrh 1« | .1cll*litf.i) fi'tmlxrur* ,.< 
.,m..1> an.i drama that bring both 
Mnlle* ami tear*. 



Wallace Reid 

"The Hostage" 

By ii i I \ii MARIE niX. 
Likeable, handaomr Wallace Held nil I 
apfteml to jna nlih (real fnrre In thli 
thrilling itory of military life that w« 
knou r.Tu arc going to •*■•■ Mtthout fall. 

LITTLE BOOT CDNNKLLY 
la ockt of hi* pleasing Utile plaja of 
rhikl life I. <m Uw procran iM, ,Laj 



MADGE KENNEDY 

OMVaf* end newer big •imotm**. anf-are 
In ColdnTn'a •eroad Wg re.iltir* pro- 
duction. 

"BABY MINE" 



And If ran nrcrloak acelng thta then 
TOO win bare «< .nothing to regret. The 
price* are only a nickel higher, bnt 
bxneatrr «e> ought t*» rtiarge mor* I 1 ' » • 

double — Ii « north a qnarwr. 



Marguerite Clark 
"THE AMAZONS" 

DntMCf' Hargu* rti« 1 1 

br>)'« rJedM*. ajnl tbetr't. a h* of fan 
In ike naaa— whkh m»j. tad M* aM, 
•tea** re* ■ sell a* n a n— at bar ether 

JYtcx* at* l«r and I - — eiecf* ** *•'**" 



Carlyle Blackuell 

'The Crimson 
Dove" 

4 Bra-lr-U .-Hew »»t 

IV- eat v."«'i f»«a kenra ikrr»'. 
I •**»• k—afcakkr 
— KEl-WfTiXT 0'*«1 Pll 



1324 



THE MOVING PICTURE WORLD 



December 1, 1917 



down a little of the feature space. To many the comedies are as im- 
portant us the drama, and their casual treatment deprives the house 
of a certain prestige that would accrue were the comedies given more 
dignified treatment. There is an increasing demand on the part of 
patrons for amusement rather than merely entertainment, and it will 
not be long before the comedies are more important than the features. 
It is a good plan to start now to boom the comedies, and yet not one 
house In fifty takes the trouble to list its comedy offerings, though it 
should In- possible to obtain the titles from the exchange. 

State Rights Organ. 

Victor 13. Johnson is editor of the newest idea in houso organs. He 
is getting out the Parentage Messenger, originated by Frank J. Seng, 
to help the exhibitor who is to use Parentage, and he says he is going 
to keep it up so long as there are exhibitors needing this service help. 
Generally the state rights man wants to forget his patrons as soon as 
he has sold his territory, but the Seng idea is that he may have 
something else to sell later on, and so he is helping others to make 
money from the film after he has already made his. The idea is 
excellent, and Mr. Johnson is getting out a snappy and helpful sheet; 
helpful because it is full of business building ideas rather than be- 
ing stuffed with press junk. 

Trust the Printer. 

A. H. Cobb, Jr., of the Temple, Hartsville, S. C, trusts to the printer 
to give him results, and the printer seems to justify his faith. He 
writes : 

Personally the writer does not know much about type or 
selection of faces and point, but I do know what kind of a dis- 
play I want, and we have a very good printer here, far above 
the average in most small towns. I usually plan the ad- 
vertisements as I want them to look, and then take them to 
the printer and explain what sort of a display I want and then 
leave the selection to him, of course "0. K-ing" all proofs 
before the job goes to press. We certainly thank you for the 
comment, and if we ever have anything else that we think 
worthwhile we will send it in. 

This is all right where the printer knows, but not all printers seem 
to knaw. This printer has learned the first great lesson that display 
is a matter of relative size, and that an eight point line looks as much 
larger than a six as an eighteen is above a fourteen. We have used 
Mr. Cobb's postcard program with side dated days. We spoke some 
time since of some other display matter, and he sends some in on 
white that we may reproduce. If you will look these over you will 
note that one bill tells first glance that Mary Pickford in "The Little 



MARY PICKFORD 

"The Little American" 

TEMPLE THEATRE 

FRIDAY, SEPT. 20th Ad«i«ion 10c and 20c 



IF WE WERE TO OFFER A TRIP THROUGH 
THAT PART OF FRANCE RECENTLY EVACUTED 
BY THE CERMANS HOW MANY PERSONS WOULD 
REFUSE? 

That is what we are offering when we show the special 

picture 

"IN THE WAKE OF THE HUNS" 



TEMPLE THEATRE— TODAY 

'■LONESOME LUKE MESSENGER" 
ADMISSION 10 c«nt* sod 20 ccols. 



American" can be seen at the Temple theater. The date is slightly 
smaller, but it is handy to pick up. There is not much advertising 
argument because little is needed. The start and the title are argument 
enough. The war series needs more hammering in. It is something 
new. It must be talked about. Everyone knows Miss Pickford. The 
play title attracts. The article is sold, but "In the Wake of the Huns" 
Is something new. It must be told about, so this is done. The greet- 
ing is more than good. It runs : 

IF WE WERE TO OFFER A TRIP THROUGH 
THAT PART OF FRANCE RECENTLY EVACUATED 
BY THE GERMANS, HOW MANY PERSONS WOULD 
REFUSE? 

That is what we are offering when we show the special picture 

"IN THE WAKE OF THE HUNS" 

We do not quite like that all caps, but the rest is excellent. And 
Mr. Cobb has been trying out the fashion show. As to that, he 
writes : 

You will notice that we ran a fashion show this week. This 
was, of course, copied from the department, and it was a 
failure — because we couldn't hold the people. The house was 
packed and jammed, and we turned away at the lowest 
estimate 150 people. The merchant who gave the was tickled 
to death with the results, and is going to have one every year. 
It is the talk of the entire town, and the people who could 
not get in are sore because they missed it. This is only a 
little town of 3,500 people, but we put that show on in style, 
and- had a four piece orchestra from Columbia, S. C. To any- 
one that has not tried this I can certainly recommend it as 
a big advertisement, and incidentally a business getter. 
Did you every try to see what you could do with a fashion show' 
It's the simplest thing in the world. You hook up with the leading 
store Belling garments. The proprietor advertises the show in his 
newspaper advertising and in the store, he supplies girl models to wear 
the latest styles, and you give some booming, some music, and a stage 
setting along with the best show you can. Both of you clean up And 
it Is good every time the seasons change, and it is good for the 
same house every time the seasons change, which cannot be said of 
all stunts. You can, if you work it right, mane the spring, summer 



fall and winter fashion shows just as much a part of the town's 
activities as the annual election. Mr. Cobb brought up an orchestra 
from the big town and found it paid. And you'll note that he 
got the idea from this department. We do not remember who first 
came in with the fashion show, but lots of exhibitors have cleaned up 
with it. It is cheap, effective, and leaves no back kick. Plan now for 
a spring fashion show. Not to have one is like kicking money into 
the gutter. It's there all ready to be picked up, and even in th« big 
towns the scheme will work well for the locality house. 

In Proof and Form. 

Harold B. Franklin, of Shea's Hippodrome, Buffalo, N. Y., sends la 
some capital display advertisements. The first is reproduced from 



HIPPS^OME 

cum 

l/vmajons 



TUE-- WEO: ~1 




lie BuR-fcte's 

GREATEST SUCCESS. 

"SHE NEEDED A POCTOR'l 

OVERTURE "THE COVET o/-pEACE"r~ 

Mimii.tniiifiirtit 




sDMfc 



SU/1 : MOfMVE^WED- 

JULIAN 

HINGE 



'GOUNfES^fflARMING" 

"A SHANGHIi^JOflAH" 

-^>m^ 

SPECIAL /V\USIC ty&ie 

CONCERT ORCHESTRA . 

•V26i£) SOLOISTS -,»VSl 

lUli.r.ni illHilM I 



the engraver's proofs. These are pure black on dead white paper. They 
stand out well, but they do not show how they will stand competition. 
The second example gives the portion of the page in which a similar 




cut is used. Here some of the brilliancy is lost through printing 
on absorbent paper with rosin oil ink, but it will be seen that the 
display stands out well on the page, and through its neatness even 
gains through contrast with the space used by the Academy, which is 
permitted to run too black. The theaters run a great deal to the 
hand lettering and drawn design, but the orchestra and a certain 
clean line distinguishes the Hippodrome. Mr. Franklin has his entire 
advertisement drawn, but, if cost counts, you can have a stock frame 
and make a plate to fit inside of the mortise, cutting down both the 
cost for art work and the engraver's charges. We have reproduced the 
Hip advertising before, but it is always worth looking at. 

Another Calendar. 

William J. MacFarlane, of the Liberty, Canandaigua, N. Y., sends in 
a calendar he is using. He writes that in addition to sending it by 
mail and carrier he has had it framed for use in hotels and other 
public places. It is a card 6 by 9, white stock printed in red and blue. 
The dates are in blue, with the titles below and the stars above. It 
is punched, and above is the request to "Please hang this up for 
reference." In the main it is excellently done, but the rule work in 
the calendar should be heavier, the better to isolate the attractions. 
One point rule is used for the perpendicular columns, and a hairline 
for the horizontals. It should all be two point save where the same 
attraction is held for two days, when the perpendicular can then be a 
hairline. Calendar logotypes are used for the dates — figures cast with 
a border — and work much better than home setting. These logotypes 
are not expensive, and if the printer does not have them in, it will 
pay to purchase them and hold them for the house use. Mailing and 
house distribution combined is apt to result in duplication. It would 
be better to use all carrier, and to try, if possible, to get them into 
offices, as well as homes. It is an excellent plan to work the hotels, 
and it might be possible to arrange to have one hung in each guest 
room in the hotels near the theater. Most hotel man will be will- 
ing to admit a calendar, where they might shut down on a straight 
advertisement. In this case the address of the house should te given. 



December 1, 1917 



THE MOVING PICTURE WORLD 



1325 



Killing the County Fair. 

Chautauquas and County Fairs are dreaded by exhibitors because they 
kill business, but W. S. McLaren, of the Majestic and Colonial, Jackson 
found the way out. Here is his scheme. 

We made the "County Fair" work for us this year instead 
of against us. We had a big black tent on the grounds, and 
tharged 10 and 15 for an hour's show. We also bad a 
booth in the main building, where we showed with a home 
projector Vitagraph's reel, "From Script to Screen." This 
was accompanied by a lecture and music. This was free. At 
this booth, you will notice by the inclosed, we passed out 20,000 
folders and tickets. Business was much better at our uptown 
theaters than in former years, and we also cashed in on the 
grounds. 

Our stunt on "Skinner's Baby" was to insert the small ad 
on "Wanted a Baby" in the local papers, and then follow it up 
two days later with "Never Mind About That Baby" and with 
the press story. Then we secured the co-operation of seven 
merchants, who placed a window display of "baby" goods, 
and we furnished each one with two 22x28 photos and a set of 
11x14 and a half-page card like the inclosed. We also ran the 
half-page in each local paper on Thursday night and Friday 
morning. Result — that all Jackson was talking about the 
"Baby," and business was more than capacity. 

The folders Mr. McLaren refers to are four page folders headed— 

Don't Try 

to read this now 

Take it home. 

Inside it lists the stars and productions, and the back page is given 
to a write-up of the house, its comforts and advantages. Two tickets 
are clipped to each folder. One admits one child on presentation of the 
ticket with five cents, and the other takes in an adult for ten cents. 
Of course most families got enough tickets for all, but at that it paid 
to run the black top ; paid in money as well as in advertising. 

For Skinner's Baby the "Shoes" idea was used in a half page. The 
house took four eights and a crossline, and a jeweler, a shoe store, 
a baby shop, a druggist, a tailor, and a dry goods store came in on 
the sides. It may seem odd at first glance, but a half page like the 



The Most Popular Child in America "Skinner's Baby" 



ttiiner's Friends 6ive 
tie Baby Jewelry 



W. Buq, Jeweler 



Don't Forget the 
Baby's Feet 



Cowlev»^Sho€Store 



£u B Jtormfton, W"'i1«fc» 



MAJESTIC 



SKINNER'S BABY 




Souer Believed ii Suitirr 

Kments 



GALLUP & LEWIS 



ItHEMODel 



B R Y A H T WASH BURN 
HAZEL DALY"as "HONEY" 



SkinnerjSays: "SAVE SOMETHING" 

UNION BANK 



"Buty" taew Wken ti 
Bay Baby Supplies 



HYNDHAN & WAY 



one shown will do the attraction more good than a half page devoted 
wholly to the house announcement. What you say is what you think, 
but here are six well-known business men backing you up. They are 
all Interested in the infant Skinner. It must be a worth while in- 
fant. It is another angle of the fact that local trade ads in your 
program give your house the endorsement of the advertisers. That 
it saves you more than half the cost of your display is a secondary 
matter. It is the endorsement that is worth the most. The stunt 
was suggested by L. J. Scott, of Essanay, for Skinner's "Dress Suit." 
It works as well with the baby. 
The want ad was a two threes, in a black border. The text runs : 

WANTED A BABY ! 
We want to borrow a baby to use at this theater on Sunday, 
Monday, Tuesday, Wednesday, and Thursday, Sept. 30, Oct. 
1, 2, 3 and 4. 

The child will receive the best of care, and positively will 
be returned to its parents unharmed. Apply at theater between 
10 and 11 a. m., Tuesday morning. 

MAJESTIC THEATER 

The rest of the story is contained in a newspaper clipping from 
the local paper : 

That) newspaper advertising brings immediate and sub- 
stantial results has again been decisively demonstrated. 

"Wanted a Baby," the advertisement in The Citizen Press, 
with which the Majestic Theater Company launched a new 
publicity campaign Monday evening, drew many fond mothers 
to that play house. Between the hours of 10 and 11, Tuesday 
morning, Assistant Manager Hayes, of the Majestic theater, 
almost aghast, was confronted with a throng of babies in arms, 
babies in carriages, and babies toddling by their mothers' sides, 
not for sale but for hire. 

The "follow-up" ad in this evening's edition of The Citizen 
Press states, "Never mind about that baby, we've got 'Skin- 
ner's Baby' and 'Baby Mine.' " probably comes as a blow to each 
fond mother who harbored hopes of her child's early entrance in 
theatricals. 

Each applicant Tuesday morning left her name and address, 
and to each was sent today a letter explaining the situation, and 



enclosing tickets of admission to "Skinner's Baby," com- 
Lng to the Majestic theater Sunday and Monday. 

Another stunt was the "public apology" already reproduced In this 
department. This was used for "The Slacker." and apologized for the 
failure to take care of the crowd the opening night That public 
apology is the next best thing to RuSner'a "We dai try to get 

in." It referred to the Sunday performance, and it filled the house 
Monday night, though Monday is an oil night with the U 
Hayes is also with the .Majestic, and admit to the editor nip a 
Colonial Clarion, the "dink" newspaper run in the house program. 
William Lord Wright writes some of it, though, but Larry wrote this: 

It looks like a nursery at the Majestic this week, with "Skin- 
ner's Baby" on Sunday and Monday, "Baby Mine" Tuesday, 
Wednesday and Thursday, and the New York models Friday 
and Saturday. We understand they're "some babies," too. 

Mr. Hayes used to be with the Family, if you remember, but made 
a switch. 

For Posters. 

This is merely an effort to sell Paramount advertising, but in doing 
that Gordon H. Place, of Notable Features, Salt Lake City, has written 
what is close to a prose poem on pictorial display. You can get some 
people with newspapers alone and some with posters alone, but posters 
and papers together will come close to getting them all. Mr. Place 
writes : 

Ever go to a circus when you were a kid? Ever get up at 
daylight and hike down to the tracks to watch them unload 
those great mysterious wagons with the canvas covers from 
under which issued the savage growls of the jungle beasts? 
Ever follow the wagons and the elephants to the circus lot 
and hang around the cook-tent watching the roustabouts and 
the riders and the ringmaster fraternize over the hot coffee? 
Ever sneak under the "big top" if you didn't have a quarter to 
get in at the main entrance? 

Of course you did if you were a sure-enough kid ! 

What filled your young brain with the circus fire? Wasn't it 
the bill-boards with their perfectly gorgeous 24-sheets? Of 
course it was! What kid could resist the alluring temptation 
to see the beautiful lady leap through the flaming hoop from 
the back of a galloping milk-white steed? What youngster could 
stay at home when the calliope tooted after he had gazed in 
wide-eyed wonder at the brilliant colored show-bills picturing 
all the wonders to be seen under the "big top?" 

Human nature is the same today as it was when you wore 
knee-breeches. Boys and girls, and their parents, too, are at- 
tracted to amusements offerings by bright colors and attractive 
advertising, just as they have been since Adam, in his youth, 
was attracted by the blushing rosy tints of that historic apple. 

We don't recall kinkers and roustabouts fraternizing in the cook-tent 
or anywhere else on the lot, but that picture surely does appeal to 
memories, and backs up the argument that picture paper counts. Every 
now and then some theatrical manager announces that he is going to 
dispense with boards and do all his advertising in the newspapers, but 
he never does and he never will, because he knows that each is the 
complement to the other and that they are equally necessary. It's 
funny that Paramount has to bustle to give away Btands free. The 
exhibitor has to pay for posting and board rental, but it is worth it. 
Mr. Place seems to be hitting his stride, and it was not easy to follow 
George E. Carpenter. 

Working In. 

The Garfield, Chicago, sends in a dance program Mr. Ryan framed 
for a dancing school. One side gives the advertisement of the Garfield 
and the other the dance program and the school announcement. Pre- 
sumably they are supplied the school gratis for the use of its pupils. 
Most of these who take dancing lessons are interested in pictures, and 
for the small cost of the programs. Mr. Ryan places his announcement 
into the hands of a selected list, and they hold them all the evening 
and presumably take them home for souvenirs. You could not ask 
for better advertising, more judiciously placed, than this. The Gar- 
field does not spend much money on its advertising, but it uses brains 
to get the largest results. 



HELP FOR THEATRE MANAGERS 

Picture Theatre Advertising 

By EPES WINTHROP SARGENT Conductor ol Advertiser, lor Eihibitors in the Mount. Pittire World 



3 



TEXT BOOK and a HAM) BOOK. It tells all ..bout advertis- 
ing, printing and paper, how to run a house program, how td 

frame your newspaper advertisements, posters or throw- 
aways, how to make your house an advertisement, how to 

get matinee business, special schemes for hot weather and 
rainy days. Practical plans that have helped others and 
will help you. 

By mail, postpaid, $2.00. Order from nearest office. 



Moving Picture World, 516 Fifth Avenue, New York 



Schiller Building 
Chicago, III. 



Wright \- Cullender Building 
Los Angel. 



1326 



THE MOVING PICTURE WORLD 



December 1, 1917 



j?iJtttUUiS"i 



The Photoplaywright 



tvCtJSJta: 



HXtt 



Conducted by EPES WINTHROP SARGENT 

INQUIRIES. 

Questions concerning photoplay writing addressed to this 
department will be replied to by mail if a fully addressed and 
stamped envelope accompanies the letter, which should be 
addressed to this department. Questions should be stated 
clearly and should be typewritten or written with pen and 
ink. Under no circumstances will manuscripts or synopses 
be criticised, whether or not a fee is sent therefor. 

A list of companies will be sent if the request is made 
to the paper direct and not to this department, and a return 
stamped envelope is enclosed. 

Titles. 

EVIDENTLY the question of titles still puzzles many authors. Lately 
one writer wrote two letters regarding the use of the prefixes A, And 
and The. The story he thought would not be clearly titled unless he 

called it "The ■ — ," the dash representing a coined name. It was 

pointed out that he might use the name without the "the" and he came 
back with the argument that the use of proper names in titles was also 
banned, and this coined name might conceivably be the name of a 
woman. The points were well taken, but the writer made the error of 
failing to get behind the language of the rule to gain the real sense of 
the pronouncement. 

Titles commencing with "The" or "A" are to be avoided, not because 
they will prevent the sale of a script, but because the constant use of 
those articles make for bald and uninteresting titles. There is no 
reason other than this why they should not be employed, but In the 
generality of cases the avoidance of the article makes for a stronger and 
more attractive title ; one that may materially aid in the sale of a play 
through its sonorous sound or its curiosity-rousing qualities. "A 
Broken Heart," for example, is vague and without appeal. "The Broken 
Heart" is better only in that it seems to refer to one particular heart. 
Denied these handy handles, the author will struggle for another and 
more individual word or combination and perhaps produce something 
that will more truly appeal. "A Kentucky Cinderella" does not make 
a bad title, but "Cinderella, of Kentucky," would probably appeal to 
most persons as being better. 

In the same way the avoidance of given names in titles is merely to 
reduce sameness. It cuts down the number of "Mary" plays and "Jane" 
plays and the like, but that is no reason for completely avoiding proper 
names. "Jane" had a long run in New York years ago, and "Mary of 
Madgala" would not have gone as well under the more elastic title of 
"The Magdalene," which would have suggested a play of any period. 
All rules must be applied with good judgment and with the knowledge 
that all rules have proven exceptions. The rules apply merely in a 
generality of cases, and it is because they do apply to most instances 
that they are rules. 



Another Polisher. 

You will have to take better hold of this polisher idea than you did 
of the "Othello" or they will be discontinued. Here's the idea. Write 
a working synopsis of "Uncle Tom's Cabin," using only such parts of 
the story as you wish to have used on the screen. Assume that the 
story is one of your own invention, unknown to the editor, and give all 
the facts from which you desire your story to be built. Do it within 
one thousand words. No script postmarked later than January 15 will 
be criticised. A return envelope must accompany the synopsis. Try 
and write a story that would he good enough to sell your plot were it 
original. Put all the facts down and put them so that the editor can 
get an idea of the story at first reading. 



Establishing Fact. 

Submitting a scene, a correspondent points out that the scene estab- 
lished about tight facta through the medium of four cut-in leaders and 
some action. The main purpose of the scene was to show how the hero 
and the lady came to get acquainted, but it was opened by a pictured 
action that was left incomplete. The correspondent queried the use 
of four cut-ins in the single scene, but he entirely overlooked the fact 
that his pictured action presented more interestingly the supposed scene 
fact, and that the average spectator would regard the leaders as an 
interruption. 

Let us suppose, for example, that to have John meet Mary we have 
John, looking backward as he hurries along the street, bump into Mary, 
who is carrying a vase in her arms. She stumbles and drops the vase'. 
John apologizes and she tells him not to mention it. This leads to an 
exchange of names and they leave the scene together. This looks all 
right, but the first action is a vivid one, dealing with a vase, and the 
average spectator will be so fully concerned with the vase that he will 
watch to see the outcome. And the author has forgotten the vase in his 
new interest in the characters. It is best practice first to wind up the 
vase incident. John offers to pay for the vase. She refuses. He insists 
upon sending her another. She gives her card. Now the vase leads 



more logically to the introduction. Mary passes on. John picks up 
the fragments of the vase to compare with a duplicate. Now the interest 
has been held to the vase, but the introduction also is noted because it 
is through the replacement of the vase that the acquaintance begins. 

It is seldom that more than one fact should be told in a scene. De- 
cide what that one fact is to be. Tell that single fact and go on to the 
next, or run through scenes until that fact has been told. As a rule the 
fact is one that can be told in a scene. When the fact is conveyed, the 
scene has attained its climax and should end. More is as much of an 
anti-climax as falling action at the end of a play. If you offer too 
many facts in one scene, only one or two will be assimilated. The rest 
will not be accepted and will become lost. Even two facts in one scene 
should be so intimately related as to be practically two parts of the 
same fact. 

It is a failure to observe this elemental law of construction that re- 
sults in so many confusing plays. The facts are hurriedly told in the 
early part of the story to get them out of the way. Then the later 
action may be padded to gain the footage necessary to make the full 
five reels. It is possible, through good technique, to give the facts so 
interestingly that they become a part of the story, and so can be told 
In properly spaced action. It is all a matter of practice. 



No Such Animal. 

Several letters of late have asked for the address of some strictly 
scenario magazine. There is no such thing. The support given such 
as were published was so slight that they have passed from the market, 
with the exception of the Photoplay Author, which was changed to The 
Writer's Monthly and is still published at Springfield, Mass. Some of 
the photoplay papers appealing to the public carry departments for 
the photoplay writer, but there is no such thing as a strictly scenario 
magazine. 



Are You One? 

Up to date five writers have expressed their belief that stories com- 
ing back from the trenches will sell more readily than others because 
of their advertising value. We do not think that this will particularly 
help the appeal, but it is certain that there will be no sale If the 
story deals directly with the war, even though the censors may pass 
the script ; which they will not do if in any degree It reveals military 
Becrets. 



Fix It Up. 

If possible, send your typewriter to the repair man when the sum- 
mer Is over. Unless you use extreme care the humid summer weather 
will rust inaccessible parts. The repair man will take out the rust 
and you'll have your machine In shape for the winter campaign. If 
you have been summering by the shore this is doubly necessary. You 
cannot do your best work if you have to bother with the machine or 
be bothered by It. 



Take Stock. 

No merchant prospers who does not take stock at least semi-annually. 
The author should follow the same practice. Sit down and go over 
your stuff. Read every story, every synopsis, every hint and sugges- 
tion. Then you can work with an intelligent Idea of what you have 
and what you need. 



Season Stories. 

About this time would be the last call for a Christmas story were 
there any demand for Christmas stories, but since there is a tendency 
to work away from the seasonable story, don't bother to write them, 
for they probably will not sell. 



The Limit. 

Writing war drama in its mildest form is bad enough, but a recent 
correspondent who wanted to send in an incident of the war In verse 
will probably never know how close he stood to utter annihilation. 



Technique of the Photoplay 

By EPES WINTHROP SARGENT 

Practical pointers on the preparation of stories for the screen, 
answering the hundred and one questions which immediately 
present themselves when the first script is attempted. A 
standard and tested handbook for the experienced writer of 
picture plots as well as for the beginner. "Straight-from-the- 
shoulder" information from an author with a wealth of real 
"dollars-and-cents" experience. 

By mail, postpaid, Three Dollars 
Order from nearest office. 

THE MOVING PICTURE WORLD, 516 Fifth Ave., N. Y 

Schiller Bid?., Chicago Wright & Callender Bldg., Los Angeles 



December 1, 1917 



THE MOVING PICTURE WORLD 



1327 



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SI 



Projection Department 

Conducted by F. H. RICHARDSON 



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Manufacturer*' Notice. 

' T IS an established rule of this department that no apparatus or 
other goods will be endorsed or recommended editorially until the 
excellence of such articles has been demonstrated to Its editor. 



Important Notice. 

Owing to the mass of matter awaiting publication, It is Impossible to 
reply through the department in less than two to three weeks. In order 
to give prompt service, those sending four cents, stamps (less than 
actual cost), will receive carbon copy of the department reply, by 
mall, without delay. Special replies by mail on matters which cannot 
be replied to in the department, one dollar. 

Both the first and second set of questions are now ready and printed 
In neat booklet form, the second half being seventy-six in number. 
Blither booklet may be had by remitting 25 cents, money or stamps, to 
the editor, or both for 40 cents. Cannot use Canadian stamps. Every 
live, progressive operator should get a copy of these questions. You 
may be surprised at the nunber you cannot answer without a lot of 
study. 



Sabo Objective Lens. 

At my request Mr. Sabo sent one of his objective lenses to Ralph 
Martin, Los Angeles, California. Mr. Martin has analyzed its action in 
what seems to be a very thorough manner. ■ Inasmuch as this lens 
will presently be placed on the market in quantities, I believe it Is 
well that friend Martin's deductions be published, to the end that you 
all understand the matter and be prepared to deal with the new lens 
Intelligently. Personally I have witnessed demonstrations of this lens, 
In theaters, which have set at rest all question as to the gain in light 
by their use, always provided they be used under conditions requiring 
a lens of reasonably long focal length. I know of no advantage In 
the use of a short focal length of this kind. As to definition, why all 
the lenses of this type I have seen in operation gave as good result 
as the average lens used for projection ; also the screen illumination 
seemed to be quite even. The lens is nothing more or less than an 
adaption of the aperture lens Idea, first suggested by this department 
as a possibility about two years ago, and later given quite some and 
increasing prominence. 

Another thing, while I think of It, the aerial image of the condenser 
is not the right shutter position. I only discovered this in the course 
of some experiments a few days ago, at the Precision Company's 
demonstration room. The Precision people, when I mentioned the 
matter, agreed with me, but said the shutter position was one half 
the focal length of the objective ahead of the lens. This, also, is not 
true, since the shutter position changes with the condenser position. 
The true shutter position is where the two shadows meet in the center 
of the screen, as I showed you in the course of my lecture. I had 
assumed this to be at the aerial image but it is not. Brother Martin 
says : 

A sample of this new type of objective lens was furnished to the 
writer by the manufacturers. It is a triple combination, com- 
posed of three factors, which are spaced nearly equal distances 
apart, and in general design it is of -the Petzval type of 
construction. The front and back factors are cemented achro- 
matic combinations of the usual type but the two glasses of the middle 
factor are separated by an air space, although the glasses are in actual 
contact at their outer edges. The lens is unique because of the flexi- 
bility of interchangeable combinations that can be made. The front 
and back factors can be interchanged to produce a lens of different 



focal length. Also, either front or back factor can be used in conjunc- 
tion with the middle factor to give two separate double combinations 
of the regular Petzval type. Such alterations could, however, only be 
successfully made by one proficient in such work. The curvatures of 
the different surfaces are given by showing their respective centers, 
with the exception of the cemented surfaces which are not known but 
merely indicated by the dashed lines. 

The present lens has an effective opening of 1.6 inches and an exact 
E.F. of 5.6 inches. The nodal planes N' and N* happen to be crossed 
at the positions shown in the drawing. With a throw of 100 feet a 
picture 16 feet wide is focussed at the screen, based on width of aperture 
of .9062 of an inch, and the B.F. of the objective comes to 2.4 inches. 
To check these results the separate E.F.'s of the three factors, together 
with their respective principal planes, P 1 and P 2 , are shown below the 
lens. Then with the aperture as the object, the continuous action of the 
three factors has been calculated through to the screen, giving final 
results which check with the method shown above the lens. The results 
of both methods finally agree with experimental tests made with the 
lens, so the objective as shown in the drawing is properly positioned 
with reference to the aperture, throw, and size of screen picture given. 

The question of the proper condenser arrangement must now be 
considered. I have chosen an amperage of from 40 to 45 D.C. as repre- 
senting a fair average used in practice. This will place the crater 

3 5-16 inches from the plane surface of the back condenser and focus 
a 1%-inch spot at the aperture with 16% inches from front condenser 
to aperture. The spot thus given is the position I have before termed 
the "mean spot" and it agrees exactly with the positions called for In 
Griffiths' tables in issue of Nov. 4. But apart from any present dis- 
sensions in condenser theory, there will doubtless be found many con- 
ditions in actual practice where not more than 16% inches can be had 
from front condenser to aperture, so I think the present figures given 
represent a very fair average. 

With the position of the front condenser thus established, its Image 
is found to occur well in front of the objective. In fact it Is beyond 
the farthest reach of most shutters, but this fault is wholly chargeable 
to the mechanisms. It is also evident that with the shortest focal 
length objectives in common use and the longest obtainable distances 
from condenser to aperture the position of the condenser image will 
still be a little bit outside the lens and within easy reach of the shut- 
ter ; therefore, as far as the present objective Is concerned, the item of 
the proper location of the shutter position Is well taken care of. The 
condensers will first be considered as corrected for spherical aberration, 
the reason for which is to appear further on. 

The courses of certain light rays are shown by dotted lines, and their 
paths through the objective have been carefully calculated and plotted. 
The point P on the extreme outer edge of the condenser will first be 
considered. It is well known that with an extended light source, a 
cone of light will proceed forward from P, which, so far as the width 
of the aperture is concerned, will be represented by the extreme bound- 
ing rays of 1 and 2. Ray 2 strikes the outer edge of the back factor 
of the objective, but cannot pass any farther, hence is lost. Also, since 
ray 2 is an extreme outer ray of the entire beam which diverges forward 
from the aperture, there is no light which does not strike the rear 
factor, i. e., there is no external loss caused by the objective. On the 
other hand, ray 1 passes clear through the objective. Also ray 7, 
which is a ray in the center of the cone coming from P, Just barely 
gets through the front factor, and consequently it is easy to see that 
just half of tne cone (from rays 1 to 7) gets clear through the objective, 
while the other half included between rays 2 and 7, strikes the inside of 
the lens barrel and is lost. Therefore the objective loses Just one-half 
of the available light coming from point P. 

The point P is now gradually worked in toward the center of the 
condenser until we come to the point P'. The available cone of light 
which proceeds forward from P' is bounded by rays 3 and 4, and ray 

4 just barely gets through the objective. Consequently all the available 

sjt-sm' 
fif* 




SCALE-INCHES 



1328 



THE MOVING PICTURE WORLD 



December 1, 1917 



light from P' passes through the objective. Summing up, this all means 
that the objective passes all the available light that comes from a 
central area of the condenser having a radius of P' but passing from 
P' outward to I', there Is a gradual loss, due to the light which strikes 
the Inside of the lens barrel, and varying from full illumination at P' 
to a loss of 50 per cent, at P. 

The light action will now be briefly considered from points of origin 
at the aperture. The cone of light which proceeds forward from point 
A, which is the central point of the aperture, receives its illumination 
from rays 5 and 7, which represent all the available light from the 
full opening of the condenser. On the other hand point A', at the edge 
of tin- aperture, Is illuminated, as regards the light that passes from it 
to the screen, by a cone of light measured by rays 4 and C, which does 
not represent all the available light which comes from the condenser, 
since the light between rays 2 and 4 is lost by the objective. It is 
therefore reasonable to conclude that the illumination at the center of 
the screen must be more brilliant than at the edge, and at present this 
uneveness in illumination must be charged to the objective. 

Now, tracing the cone of light forward from point A, it is seen to 
spread out until it intercepts nearly the whole effective opening of the 
front factor, and the defining power of the objective will be tested to its 
full capacity because the circle of confusion representing the image of 
point A on the screen will be of maximum size. This merely means that 
in order to produce the very best definition, the objective will have to 
be very highly corrected for its full opening. 

When the arrangement shown in the drawing was tested by experi- 
ment it was found that the condenser image did not have its full 
diameter of 1.44 inches, but came down to the smaller size as shown by 
the dotted circle. It was found that the cause of this lay in the spher- 
ical aberration of the condensers. The amount of spherical aberration 
at point P causes the cone of light from that point to be so deflected 
that none of it passed through the aperture. (See Griffiths' experiment 
in issue of Aug. 5, and the writer's comments on same in issue of 
Oct. 21.) It is not until a point, S, is reached that any light whatever 
from the outer edge of the condenser passes through the aperture. The 
distance PS therefore represents a total loss of light caused by spher- 
ical aberration, and it is approximately equal, in percentage, to the 
difference between the areas of the two circles shown at the condenser 
image. This reduces the loss that was before charged to the objective 
to the consideration of distance P'S instead of P'P. It is probable that 
the cone of light which passes forward from S will lose only about 40 
per cent, instead of 50 per cent, inside the objective barrel, so the loss 
caused by the objective will now vary from nothing at point P' to 40 
per cent, at point S. 

Now it can readily be seen without much detailed discussion that 
the loss within the lens barrel can be greatly reduced and possibly 
eliminated by increasing the distance from condensers to aperture, for 
this would cause ray 2 to approach the position now occupied by ray 
4, and which would free the objective from all loss. Also, as shown, 
relative to points A and A', the illumination at the aperture would 
become more uniform. However, it also appears in the light of the 
present findings that spherical aberration in the condensers must also 
be considered as it seems to be responsible for the loss of considerable 
available light to the screen. I also believe that the increase of distance 
from condensers to aperture would improve the defining power of the 
objective, since this would narrow down the cone of light proceeding 
forward from a point such as A, and which would have the effect of 
working the objective at smaller aperture and thus improving the 
definition en the screen. 

The question of the excellence of the defining power of the objective, 
just as it is, is a rather difficult point to touch upon. So far as prac- 
tical projection is concerned it all comes down to what can actually 
be observed upon the screen. This will involve the opinions of many 
observers, with all kinds of eyes, and many other factors in the way 
of local conditions. However, the greater number of optical parts used 
should be in favor of the lens ; at any rate it has worked out that 
way with modern anastigmats, which consist of not less than six glasses, 
but give excellent definition. The light loss of reflection and absorption 
occasioned by the extra factor is certainly not enough to deserve more 
than passing mention. 



If it does the trick, you may then make one out of sheet metal. The 
trouble lies primarily in the fact that you have in effect greatly 
increased your screen brilliancy and increased brilliancy means in- 
creased tendency to flicker. 



Flicker Trouble. 

A Texas correspondent writes concerning flicker trouble, requesting 
that I "do not publish unless necessary." 

Am runnings two Power's Six-A projectors. The distance of 
projection is sixty feet ; screen image io feet and is blocked 
down to fit our new screen, which is only 13.5, and here is where 
our trouble comes in. A few weeks ago we installed a Gold 
King screen, made by the Gold King people, of Altus, Okla- 
homa. For your information, if you are unacquainted with 
this projection surface, it has a sort of silver finish, which is 
highly reflective, and our trouble since the installation has 
been flicker, iiave tried a fifty-fifty shutter, which removes 
the flicker, but produces travel ghost. Now what am I to do? 
Three-wing shutter ; G. E. Rectifier ; thirty-five amperes at the 
arc. No light trouble and good, clear picture but not too much 
light, meaning that I could not afford to reduce amperage. 

First of all, Texas, is is always necessary to publish a letter if it 
is answered at all, unless at least a minimum fee of one dollar be 
enclosed, that Is, unless I want to give up my whole time to letter 
writing. I don't understand what you mean when you say your pic- 
ture is \r, feet wide, blocked down to fit a 13.5 screen. If you have 
reduced your picture by that much by using a longer focal length 
lens and have installed a highly reflective screen surface and have an 
unbalanced shutter, it is not at all surprising that you have accumu- 
lated unto yourself one perfectly good flicker. That a fifty-fifty shut- 
ter removes it is evidence the trouble lies partly in the shutter itself. 
I am sending you, together with your carbon copy, the paper pattern 
of a shutter I want you to try. Cut it out of stiff cardboard first. 



It Looks All Right 

W. W. Brumberg, Tucson, Arizona, sends in a change-over sign, 
which surely is practical and certainly is simple enough to suit any- 
one. He describes it in the following : 

Insofar as the punch-the-film habit be concerned, I beg to 
submit the easiest and surest method extant for its subjuga- 
tion, there being no mechanical or electrical signals and it is 
so very simple that anyone can handle it successfully. Here 
is the dope. When I receive any films from the exchange I 
always give them an inspection and when I start to rewind 
each film place an ordinary iron washer about turee-quarters of 
an inch in diameter, which has been previously carefully smoothed 
down so that it will not scratch or injure the film, about one 
foot from the end of the last scene and then complete the 
rewinding. The action is obvious. In projecting the reel, when 
the washer is reached it drops to the floor of the magazine with 
a very audible click, which same is the cue to "go" with machine 
No. 2. 

"Yes," I think I hear some one say, "but the washer is likely 
to get into the fire-trap and cause trouble." But this is not so, 
When it drops it is thrown to the end most distant from the 
valve and never troubles at all. This plan has been tried out by 
several operators, most of whom would not give it up for any 
other, because of its simplicity. I am sending the idea along 
for the benefit of department readers, some of whom will, I 
trust, derive benefit. Surely the puncturing of film ought to 
be a thing of the past when the end sought by it may be 
accomplished in so simple a manner. 

Can see nothing wrong with the idea, except that it may easily 
be made just twice as valuable by using two washers, one to be 
placed about thirty feet from the end, its dropping being the signal 
to light up the second arc. With the washer carefully smoothed no 
possible damage could be done to the film and any possible danger 
there might be of the washer getting into the fire valve could be 
obviated by riveting in a metal strip just back of the valve. If there 
is not room I agree that the danger would amount to a negligible 
quantity anyhow. Many thanks for the idea. It is passed along for 
the benefit of all. Brumberg also suggests placing in the upper 
magazine door, midway of its height and with its back edge just 
ahead of the center of the door, a small, glass window, the same to 
be held by fixture similar to and same size as the one used for peep- 
hole glass in Power's lamphouse door. His suggestion goes further. 
He says : "In case of fire break glass with nose of fire extinguisher 
and flood magazine. Possibly, however, some inspectors would throw 
a fit if such a thing were even suggested. For myself, however, I see 
no possible reason why it should not be done, the glass being no 
larger than a peep-hole glass in lamphouse door. You cannot possibly 
confine the gases and smoke in the magazine and the small opening 
would merely offer egress for them, without appreciable accelerating com-' 
bustion, to say nothing of the fire extinguisher part of it. 



Operator Advanced. 

William C. Smith, known to all and sundry as Will Smith, who for 
some years past has been Assistant General Manager of the Nicholas 
Power Company, has been advanced to the position of General Manager, 
vice John Skerrett, deceased, moving up to the position of Vice-Presi- 
dent. 

We are generally pleased to learn of Brother Smith's promotion. 
This for several reasons. First, Will is one of the hoys and a thoroughly 
good fellow. He has literally worked his way up to his present position 
of authority and responsibility by strict attention to business and by 
that unfailing courtesy which makes friends for any man and boosts 
him into and along the primrose path of success. 

Smith first got into the projection game in about 1898. At that time 
he was on the road with a show, putting on illustrated songs. The 
moving picture was just beginning to come into favor and when the 
company added them to its repertoire Will was the logical man for 
"operator," so an operator he became and remained until he finally 
became identified with the Nicholas Power Company some years ago. 

Smith is a member of Local Union No. 306, I. A. T. S. E., and says 
he will remain a member notwithstanding his new honors. 

Success, William. Here's to you and may the sun of prosperity 
remain in its forenooon for you for many years to come. 



Machine Probably Too Small. 

Joseph E. Bliven, New London, Connecticut, writes : 

Enclosed find forty cents for both question booklets. Have 
your latest handbook, and it certainly is the real thing. Am 
using a Hallberg motor generator set, having a 75-amphere, 75- 
volt generator. If I insert a li/£ ohm resistance in each machine 
circuit gan I burn both arcs at one time when changing over? 
Or will I have to cut in more when changing over? Rheostats 
now used only give me about 35 ampheres at the arc, and when 
1 change over the light dims perceptibly. 

You will have to send me the serial number of the machine so that 
I may ascertain from the manufacturer exactly what type and capacity 
your generator is. I believe the machine is too small for the work 
you are trying to make It do, though this is only a guess. In other 
words, I think likely you are in error as to the capacity of (he gener- 
ator. I don't understand that Mr. Hallberg puts out such a machine. 
However, send in the serial number and we will quickly determine 
what Is wrong. 



December 1, 1917 



THE MOVING PICTURE WORLD 



1329 



Something in It. 

R. W. Middlecamp, Easton, Pennsylvania, sends in a protest which 
at least deserves respectful hearing and consideration. His kick seems 
to have been given its impulse when he visited the Stanley theater, 
Philadlphia, September 10, and watched the projection of "Parentage," 
which was, so he says, so dark that in places only faint outlines 
of the picture could be discerned. He clears the Stanley operators of 
all blame, but says that when the orchestra lamps were lighted 
what little visible picture there was almost entirely vanished in the 
reflection on the screen. He says the Stanley operators are using 
seven-eighths carbons, which certainly would indicate the use of plenty 
of current. 

This matter of film density is one which may very easily be carried 
to excess. Freely granting the possibility of creating some very beau- 
tiful effects in picture lighting by shading out everything but one or 
two objects and perhaps making them rather dense, it must be remem- 
bered that if this be carried too far it will require a semi-reflective 
screen and a very powerful light to bring out these values and form 
the beautiful thing the director has in mind. That such screens are 
charming when properly presented we cannot but grant, but what about 
the great number of theaters which literally cannot get anything at 
all out of them. They have non-reflective screens and use between 
twenty and thirty amperes of current. Under these conditions the 
dense film is at tremendous disadvantage. But a faint outline of the 
picture shows on the screen, and if the auditorium lighting be such 
as to make good screen results difficult under any conditions, then 
the theater manager will need to supply friend audience with flash- 
lights with which to hunt for the picture. In fact, that was a sug- 
gestion made by friend Middlecamp. And right here allow me to again 
rise to remark that the average orchestra pit lighting is nothing less 
than a crime against the moving picture industry, the artists upon 
the screen, the operator, whose work is being ruined, and against the 
audience, whose eyes are being strained to the end that the musician 
may pose in his little music rack spotlight and "read " everything 
within a range of from two to ten feet of him. If we are to judge by 
what we see, the average musician does not care one single solitary 
tinker's dam about anything but himself. "I want lots of light," 
says he, in effect if not in fact, "and I'm going to have it, regardless 
of everything." And the manager lets him get away with it, possibly 
because he himself has made no intelligent study of moving picture 
theater lighting from the projection point of view. We freely concede 
that the musician plays an important role in the scheme of motion 
picture affairs, but his part is not so important that he is entitled to 
work grave injury, if not outright ruin to everything else, by cass 
stupidity in the lighting of his music. 



Lens Combination. 

Washington, D. C, makes inquiry as follows : 

I am not quite satisfied with my screen brilliancy. Have all 
three of your handbooks and think they are great. Am running 
two Simplex projectors and Ft. Wayi.e a. c. to d. c. Compensarc, 
pulling 40 amperes and using five-eights cored above and 
one-half inch solid below. Diameter of lens, l$i inches ; back 
focus, 4 inches. Have tried to follow instructions in •hand- 
book as to condenser combination and have come to the conclu- 
sion I do not quite understand, as I do not seem to improve " 
results. Have Radium Gold Fiber screen and a 17-foot pic- 
ture. Kindly omit my name in reply. 

You should be glad to have your name used, brother. To seek 
knowledge is a thing to be PROUD of. To fail to aid the depart- 
ment which has done much for you and your profession is a thing to be 
ashamed of and the man or organization which would censure you or 
attempt to poke fun at you because your name appeared in the Depart- 
ment would simply advertise itself or himself as a non-progressive 
FOOL ; a drag on the wheels of progress and a detriment to the 
profession and to the industry as a whole. I don't know that you 
think this would occur, but if you do I cannot agree that the Capitol 
City would thus disgrace itself. Please understand that this NOT a 
slap at you. It is merely a little dissertation on the matter in general, 
your request (which may have been made for a totally different reason) 
having brought the thing to my mind. And now to our subject. By 
laying off your optical system as per figure 45, page 116, third edition 
of handbook, using the actual opening of the condenser, which will be 
much less than 4V 2 inches if you use a slide carrier, you can readily 
see just what the diameter of your light ray will be at 4 inches from 
the aperture. An easier way is to remove the objective lens and place 
a sheet of paper 4 inches from the aperture, projecting the light 
thereon. You will then see its exact diameUr and get a line on the 
loss at this point. It will be interesting and probably helpful. You 
ought to have a two-inch-diameter objective, at least, for a 4-incb 
back focus. This much may be stated as positive fact. Next try the 
two following and let us know which works best: (A) Two 7% -Inch 
condensers, spaced not more than one-sixteenth of an inch apart, 
with 22 inches from center of condenser combination to aperture. (B) 
Two 6%-inch condensers, spaced as above, with l!)'/> inches center of 
condenser to aperture. But remember you MUST have the required 
measurements all around. It is NOT sufficient to have evervthing 
else as directed, but only 18 inches from condenser to aperture for 
instance. 



Operators, Attention! Your Opinion, Please. 

Suppose you project a given subject at sixty feet per minute, and 
then project the same subject under precisely similar conditions and 
with the same arc candle power at 70 feet per minute, will or will not 
the screen brilliance be equal to both cases? 



From the Past. 

From George E. Carlson, Burley, Idaho, comes an Interesting 
toon, descriptive of conditions in the theater in which he works; also 
it reminds us of a very general condition some years ago, when i 
storeroom theaters were the rule, instead of the exception. Carlson 
says : 

It is some time since you heard from me, but here goes again. 
I am seeking information. Can you instruct me In how to 
so project a short five-reel feature in such way that the pro- 
jection will be even passably fair and the public deceived Into 
believing it is viewing at least eight or ton reels? I ask this 
bit of information for the benefit of operators working for 
managers who demand precisely that very thine. Overspeed- 
ing is the limit, but what about running so slow that either 




your fire shutter keeps dropping, or else there is actual danger 
of setting the film on fire, all to create the impression of a big 
show. And, for Heaven's sake, give the producers a dig (I 
almost said kick) about dark scenes. That, too, is, of course, 
the operator's fault ! At least, he gets the blame for not being 
able to show a scene which it would require seventy-five am- 
peres direct current and a mirror screen to get anything out 
of ! Attached find sketch descriptive of conditions at the Or- 
pheum. 
The cartoon gave me a good laugh. Let us have another sample on 
some other topic. The only way I could suggest in which your audi- 
ence could be deceived in the way you desire would be to employ a 
hypnotist and put it under his spell while the show lasted. Under 
the conditions named the audience may think it sees more reels of 
film than it really does, but it certainly KNOWS it has 6een a fine 
example of punkerino punk projection, therefore a very poor show. 
Better run what you do show RIGHT. It is the only way. Dragging 
a show produces flicker, hence eye strain. It utterly ruin3 the work 
of the actors and makes the whole thing an absurd, farcical travesty 
on the original. Aside from the bad effect on the films, underspeeding 
is even worse than overspeeding. 



Projection Experience 

Picture Handbook 

For Managers and Operators 

By F. H. RICHARDSON 

The i ! e work 

n« and 

MOVING PICTURE WORLD 



Th 


ere Isn't an "pera- 


tor's 


booth In the uni- 


verse 


ln which this care- 


fully 


compiled book will 


not 


save its purchase 


price 


each month. 


B 


uy it Today 




$4 the Copy 




Postpaid 



Schiller Bide. 
Chicago, 111. 

To save 



516 Fifth Avenue W rich! ft Cal- 

.. .. . _.. lender Hid*. 

New 'iork City , os An(rc i, 

time, order from nearest office. 



This paper has never been published except In a Cnlon shop, 
•o It makes no difference whether we print the t'nlon Label or 
not, but at the request of a few of our reader* '«■ me editor of 
'his department It Is printed herewith 



1330 



THE MOVING PICTURE WORLD 



December 1, 1917 



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Motion Picture Photography 

Conducted by CARL LOUIS GREGORY, F. R. P. S. 



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Inquiries. 

QUESTIONS in cinematography addressed to this department will 
receive carbon copy of the department's reply by mall when 
lour cents in stamps are inclosed. Special replies by mall on 
matters which cannot be replied to in this department, $1. 



Manufacturers' Notice. 

It is an established rule of this department that no apparatus or 
other goods will be endorsed or recommended editorially until the 
excellence of such articles has been demonstrated to its editor. 



The Camera Club of New York. 

One of the questions most frequently propounded to this department 
is "Where can I learn photography?" Photography is one of the 
professions the followers of which are largely self-taught. There are 
very few schools for the teaching of photography, and of these almost 
no attention is paid to the kind of training required by one who intends 
to adopt the profession of cinematography. 

For those who cannot attend a school or feel, for one reason or 
another, that they do not wish to start as an apprentice at a very 
meagre wage, the broadest and quickest experience one can obtain is 
by joining an active camera club. 

Membership in a progressive camera club is a stimulus which even 
the most advanced worker will find beneficial. 

The Camera Club of New York is a model of what a good camera 
club should be, and while there are among its members some of the 
most skillful photographers in America, yet it is conducted on such 
broad lines that even the humblest amateur will find a welcome extended 
him and many a genial member ready to help him out with any of 
his photographic perplexities. 

The Camera Club is at the corner of Broadway and 68th street, a 
location which is very accessible by the subway, the elevated railroad, 
and several lines of surface cars. 

The club entrance is at 121 West 68th street, and there is also an 
additional entrance from Broadway, with private entrance for the 
studio. The club rooms occupy in round figures 5,000 square feet of 
surface ; and they are unique from the fact that they were fitted up for 
the specific use of the club at the time the building was constructed. 
They are, therefore, unequaled for convenience, spaciousness and prac- 
tical utility. 

Entering at 121 West 68th street, a broad and easy flight of stairs 
leads directly into the exhibition room or gallery and the club quarters, 
all on the second floor. This gallery is very spacious, lighted by sky- 
lights during the day, and by screened electric lights at night, both 
affording the exact volume and direction of light needed for exhibition 
purposes. At one end of the gallery is a large room for the secretary, 
the treasurer and the board of trustees. 

At the other end of the gallery and facing to the south on 68th 
street, is the lounging room and library, so arranged that it may be 
connected with the gallery or kept separate. The library of the club 
has long been celebrated as the largest and most complete photographic 
library in the world. The leading photographic journals of Europe 
and America are on file. There are also the usual conveniences for 
writing and the receiving of mail. The lounging room is finely lighted, 
and is commodious and comfortable In all of its appointments. 

The general workroom is entered directly from the lounging room, 
and as a practical working room for all branches of photography, it 
•has been pronounced to be without a peer by all who have inspected 
it. Every detail was most carefully planned In advance, and no 
expenses spared in its construction. It is lighted by three very large 
windows on the south side, furnishing ample light and abundant space 
for camera exposures, and for sun printing of all kinds. There are 
five individual darkrooms or stalls, fitted up with every requisite of 
adjustable lights and developing apparatus, with commodious washing 
tanks for plates and prints. The club furnishes these rooms with a 
standard, efficient developer, and with fixing-baths, free of charge. 
The lighting of these rooms and of the entire club is electric all 
arraneed with the most minute care for the needs and the convenience 
of the worker 

In addition to the above rooms or stalls, there is a separate room 
fitted especially for autochrome work, with special safety lights, and all 
needful appliances. Connected with the workroom are the bromide 
enlarging rooms, very conveniently arranged, large and well ventilated. 
Thry are provided with a Folmcr & Schwing easel and camera, made 
especially for the club, a powerful electric arc light, and every other 
appliance needful for this branch of photographic work. 

Th<> mnin workroom Is supplied with enlarging and reducing cameras, 
lanter-slide cameras, copying cameras, and apparatus for microscopic 
work, all equipped with modern lenses of the Bausch & Lomb Optical 
Co. There Is an ample supply of printing frames, drying racks, re- 
tonehinc easels. <?rs stoves for platinum and other work, and all the 
other minor apparatus required. There Is also a distilling apparatus 
to provide pure water for the chemical solutions. 



•Copyright, 1017, by the Chalmers Publishing Co. 



Special attention has been given to providing facilities for the manipu- 
lation of the products of the Eastman Kodak Company. All the latest 
and approved appliances for this, to many, most popular form of 
photography have been installed ; and members not familiar with the 
use of any of the apparatus may receive instruction. 

A word should be said upon an important subject, viz. : ventilation. 
The pure fresh air, so necessary for the health of the worker in the 
bromide room and in the various smaller dark rooms, is provided by a 
thorough system of inlets and of electrically-driven exhaust fans. 

The locker room opens directly out of the general workroom. This 
is fitted up with steel lockers, with adjustable shelves of different sizes 
to suit the requirements of the members. This room is beautifully 
lighted in the daytime by skylights and at night by adjustable incan- 
descent lamps. 

Across the hall from the locker room is a room of good size, equipped 
with the Cooper-Hewitt light, which may be used for the production 
of dispositives, or other camera work, or may be used as a private 
darkroom either in connection with the studio or independently as 
may be desired. 

Entrance to the studio may be had by a private door opening from 
the Broadway hall, from the main exhibition room, or from the private 
darkroom just described. 

The studio is exceptionally large and well lighted ; in fact, the light 
is so unusually rapid, that autochrome plates may be fully exposed in 
thirty seconds or less. The studio is fitted up with modern cameras, 
with Bausch and Lomb-Zeiss portrait lenses, screens, backgrounds, and 
all other necessary and convenient facilities. 

Taking into consideration the space, the arrangement, and the facili- 
ties of the Camera Club, it may be truthfully said that it is cosmo- 
politan, up-to-date, and thoroughly in line with the metropolis of the 
Western hemisphere. 

The club affords a broad meeting-ground for all shades of photo- 
graphic ideas. Its policy is liberal, educational and helpful. The 
most advanced photographer will find most of his needs anticipated ; 
the beginner will receive encouragement and aid. While it does not 
emphasize the social features of club life, its numerous exhibitions, its 
lantern-slide evenings, and the general intercourse of its members in a 
semi-artistic atmosphere conduce to pleasant acquaintance. 

The cost of a membership in the club is ridiculously low when one 
considers that all of the club equipment is at the disposal of any 
member free of charge, other than his dues, except very modest charges 
of a few cents per hour for the use of the studio or one or two of the 
more expensive pieces of apparatus, such as the photomicrographic 
camera. 

The Initiation fee is $15, but has been temporarily suspended by 
the board of trustees, so that the only fee at present is the amount 
of the regular dues — these dues are $40 per year for resident mem- 
bers and $10 per year for non-resident members. Annual dues for 
resident members is payable in advance in two equal installments, on 
January and July first, with the power of the treasurer to pro rate 
such instalment payment in the event of the election of such candi- 
date at any time after January or July of any one year, as the case 
may be. 

Further information in regard to the club may be obtained from the 
Secretary, the Camera Club, 121 West 68th street, New York. 

Enlist Your Lens in the Army. 

People of the United States are asked to help the Signal Corps of 
the Army to get lenses enough for cameras for the fleet of observation 
aeroplanes now being built. The need is immediate and of great im- 
portance : the camera lens is the eye of the Army. 

German lenses can no longer be bought in the open market. England 
had to meet this same difficulty in the earlier stages of the war by 
purchasing the lenses of the required type from individual owners. 
England is now making lenses better than the German ones formerly 
imported, but no faster than needed for her own uses. The Bureau 
of Standards of the United States Department of Commerce is now 
perfecting a substitute for the German "crown barium" glass used 
for lenses and American manufacturers will later be able to meet 
the needs with special lenses of new and improved types now being 
designed for this work. 

The present situation, however, Is that with airplanes soon to be 
ready for service, suitable lenses cannot be bought. Possessors of 
the required types are urged to do their bit by enlisting their lenses 
in the service of the Army. They are asked to immediatly notify the 
Photographic Division of the Signal Corps, U. S. A., Mills Building 
Annex, Washington, D. C, of lenses of the following descriptions 
which they are willing to sell, stating price asked : 

Tessar Anastigmat Lenses made by Carl Zeiss, Jena, of a working 
aperture of F.3.5 or F.4.5, from 8% to 20-inch focal length. 

Bausch & Lomb Zeiss Tessars, F.4.5, from 8*4 to 20-inch focal length. 

Voigtlander Heliar Anastigmat Lenses, F.4.5, 8% to 24-inch focal 
length. 

Practically all of the lenses of these types in America will be re- 
quired, but the SVi-inch lenses are most urgently needed. 

Eight, 9, 12 and 14-inch condensers are wanted ; also, a number of 
Bausch & Lomb Zeiss Protrars VII A No. 13, preferably set In Volute 
shutters. 



December 1, 1917 



THE MOVING PICTURE WORLD 



1331 



H. D. Ashton 



Editor of the Argus Pictorial, New Pathe Production, a 
Lover of Nature. 

WHAT a peculiar type of man must be required to pro- 
duce a "screen magazine!" He must, first of all, be 
a lover of nature, have an unlimited fund of mis- 
cellaneous knowledge and know his audiences. 
Just such a one is H. D. Ashton, head of the Argus Lab- 
oratories, Inc., whose 
screen magazine, 
"Argus Pictorial," 

will first be present- 
ed to the public 
through Pathe Ex- 
changes on Novem- 
ber 18th. 

Ashton was born 
and reared on a Vir- 
ginia farm. Entering 
the newspaper busi- 
ness he went through 
the Japanese-Rus- 
sian war for Collier's 
Weekly, and later 
with Underwood & 
Underwood visited 
many parts of the 
world. In 1910 he be- 
came an aviator, and 
in 1911 entered the 
motion picture busi- 
ness with the General 
Film Co., going in- 
to every branch of 
the industry. 

Always a lover of 
nature, he has kept 
up his natural sci- 
ence studies — and is 
affiliated with several 
of the leading scien- 
tific societies of Am- 
erica. 

The Argus Pictor- 
ial as presented by 
Pathe, will contain 
four or five short 
educational subjects 
each fortnight, pro- 
duced under his di- 
rect supervision, as- 
sisted by a staff of men connected with some of America's 
leading scientific institutions. 

No expense or effort will be spared to keep this Screen 
Magazine up to the high standard set by its creator. Al- 
ready connections have been established in such far off 
lands as Australia, New Zealand, Africa, Japan and Alaska, 
and shortly we may expect to see interesting educationals 
and nature studies from these distant places among its 
features. 




H. D. Ashton. 



WILLIAM H. TOOKER WITH BUSHMAN AND BEV- 
ERLY BAYNE. 

William T. Tooker, widely known for his screen por- 
trayals, will play the role of Patrick Connolly, in support 
of Francis X. Bushman and Beverly Bayne, in their new 
Metro production, "Red, White and Blue Blood," under the 
direction of Charles J. Brabin. The picture was adapted 
by June Mathis from the story of Shannon Fife. Mr. 
Tooker has just completed his work in the role of Michael 
Ford in "Alias Mrs. Jessop," starring Emily Stevens. In 
the Stevens picture he played the father of Lillian Ford 
and the uncle of Janet Ford, both of the last named char- 
acters being portrayed by Miss Stevens. 



"THE AUCTION BLOCK," NOT "THE BARRIER." 

Through an unavoidable error a statement was made last 
week in a biographical sketch covering Larry Trimble who 
is at present directing Madame Petrova in her second star- 

rii n rfrt V ^ "T^ ^ 1116 - P ?, tr ,° Va Pict " re ^mpany, that he had 
rLI , T t e T Barr ' er >y Rex Beach, the novel bv Mr. 
™ "tu C n T . r 'mble pictunzed was "The Auction Block," 
not The Barrier. The correction is made in justice to 
Mr. Beach, as this error contained in the Trimble story was 
entirely unintentional. - 



New Comedy Production 

Commonwealth Company Takes Yonkers Studio to Feature 
Claude Cooper and Virginia Clark. 

The Commonwealth Comedy Company, the New York 
producing organization which has been making Three C. 
Comedies at New Rochelle, has now taken permanent quar- 
ters at the Epic Studios, East Yonkers, and has begun 
production of a new series of comedies for General Film 
distribution. Arther Ellery, one of the most noted comedy 
directors in the United States, has been engaged to direct 
Claude Cooper, Virginia Tracey Clark and Kenneth Claren- 
don, a trio of stars who are already favorites with motion 
picture fans. Beginning with "The Hod Carrier's Million," 
these new single reel comedies will be released weekly. 

President Jos. A. Klein of the Commonwealth Comedy 
Company promises a high order of subjects under Director 
Ellery, who is remembered as directing the Princess and 
Falstaff comedies. Claude Cooper, the leading man, holds 
a record for comedy parts, having appeared in -W2 roles on 
the stage. His first work in pictures was as a director, and 
for fourteen months he directed and played leading parts 
in Falstaff Comedies. He has also played in support of 
such screen stars as Mary Pickford, Jane Cowl, Ethel Bar- 
rymore, Weber & Fields, and in such productions as "The 
Garden of Lies," "The Sign of the Cross," "Three Weeks," 
"The Melting Pot," "The Magpie" and "The Man Without 
a Country." 

Miss Clark, the ingenue star, gained her first picture ex- 
perience in a child's part seven years ago. For two years 
she has been appearing in high class film productions, such 
as "Gloria's Romance" with Billie Burke, the Perry Com- 
edies, the Billie Quirk Comedies and a series of the Pokes 
& Jabs Comedies. Her last engagement was in the King 
Bee Comedies, opposite Billy West. The third member of 
the group, Kenneth Clarendon, has been appearing in 
comedy pictures for eight years with the Edison, Than- 
houser and Vitagraph Companies, and in the Falstaff and 
Princess Comedies, assisting Mr. Cooper. 



BRYANT WASHBURN WORKING AT GLENDALE. 

Bryant Washburn is at work on the first of the Pathe 
Plays in which he is starred at the same studio where Baby 
Marie Osborne is working — the old Kalem studio at Glen- 
dale, Cal., which was recently hired by the Diando Corpo- 
ration especially for the Baby's use. A portion of this studio 
has been turned over to Pathe, so Mr. Washburn and the 
Baby are in daily contact and have become fast friends. 



ARTCRAFT FILMS REIGN ON BROADWAY. 

Artcraft Pictures were the big attractions at New York's 
two finest motion picture palaces, the Strand and the Rialto, 
during the week of November 11. At the Strand Mary 
Pickford in "The Little Princess" drew big crowds at every 
performance and at the Rialto Elsie Ferguson in "The Rise 
of Jennie Cushing" attracted long lines of waiting patrons 
in front of the theater. 




A. Chester Keel, Who Sponsored "Our Boys at Camp Grant," 
to Aid the Tobacco Fund of the Chicago Daily News, Dis- 
tributed by Mutual Film Corporation. 



1332 



THE MOVING PICTURE WORLD 



December 1, 1917 



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Reviews of Current Productions 



EXCLUSIVELY BY OUR OWN STAFF 



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"77ze /?/se o/ /enme Cushing" 

Artcraft Presents Elsie Ferguson in a Strong Story of Ex- 
ceptionally Fine Artistry. 

Reviewed by Louis Reeves Harrison. 

THE Artcraft production, "The Rise of Jennie Cushing," 
is a pictured story of symmetrical design and of definite 
contours, from the novel by Mary S. Watts. The two 
principal characters, and even those of minor importance, have 
distinct individual attributes — they do not simply move 
through a series of incidents — they live in an environment of 
actuality, and they have souls to rouse audience sympathy 
and absorbed interest. It is not a case of unreal people 




Scene from "The Rise of Jennie Cushing" (Artcraft). 

placed in unnatural situations- — we watch the career of a girl 
engaged in the deathless struggle of the human being against 
environment — the very essence of high drama — amid sur- 
roundings of immediate realism. 

While the story is that of a profoundly affecting human 
experience admirably told, it depends for interest heavily upon 
a vital and entirely modern realization that woman is a human 
being with individual characteristics as broad and deep as 
those of man, and should be accorded rights as sweeping and 
as sacred as those to which he has laid claim in all the ages, 
a very timely theme, though far from being obtrusive — it is 
felt rather than perceived. Jennie Cushing's nature is ap- 
parently a very simple one, but it unfolds from the ugly bud 
into a flower of great beauty. She is a product of the world's 
unfortunates who are warped in character bv insistent pov- 
erty, and her combativeness, nothing worse, lands her in a 
reformatory. She manages to rise a little above that deaden- 
ing monotony during three years, and she improves when 
farmed out to a kindly old couple; but her progress comes 
from a great and aspiring heart in her bosom and a fine 
selective taste which is native. As a lady's maid she reaches 
an atmosphere of refinement, and her innate good taste attracts 
the attention of an artist who is painting the portrait of her 
mistress. The artist is a man of wealth and social station, 
but he falls violently in love and a situation ensues which 
has the powerful appeal of "Camille" more delicately set forth 
and more happy in its conclusion. 

In these love scenes Miss Ferguson, admirably supported 
by Elliot Dexter, rises to the exceptional opportunities offered 
her and shines forth as never before in screen impersonation. 
Whatever has been transmuted from the poetic consciousness 
of the author is not only preserved but intensified and beauti- 
fied by the attractive personality and intelligent interpreta- 
tion of the actress. She joins hands with the author in delin- 
eating intense and true-hearted womanhood as minutely ob- 
served in real life, an analysis and a penetrating conception 
of remarkable dramatic effect. This characterization, result- 
ing from a harmony of spirit between author and interpreter, 
whether direct or insensible, raises the entire product to a 
very high plane, and it was probably the result of a scenario 
by Charles Maigne. 



In addition to these exceptional elements, the direction of 
Maurice Tourneur is that of a man who made more than a 
sincere effort to interpret faithfully. His exquisite effects, 
both interior and exterior, have accurately affirmed all that 
author and actor have contributed — there is nothing to warp 
the spectator's mind — but he has caught the whole spirit of 
this imaginative art, at one moment spreading an illusion 
of reality over imagined experiences, at another illustrating 
and enforcing the universal truth in the theme and character- 
ization, indelibly stamping the whole mood of the play. 

This union of artistic and dramatic elements is so perfect, 
and so rare, that I would unhesitatingly choose "The Rise of 
Jennie Cushing" as one of those rare examples to be shown 
the incredulous, the skeptical and the ignorant, who deny that 
there is high art in motion-picture production. Taken alto- 
gether, its nice harmony of relations considered with discrim- 
inating taste, "The Rise of Jennie Cushing" is one of the best 
releases of the year. It held a large audience at the Rialto 
spellbound and aroused favorable comment on all sides. 



The Little Princess 



>> 



Artcraft Presents Mary Pickford in a Bright Adaptation 
from the Story by Frances Hodgson Burnett. 

Reviewed by Louis Reeves Harrison. 

MARY PICKFORD, in an Artcraft production, "The Little 
Princess," pleased a large audience at the Strand theater 
in the attractive impersonation of a poor-little, rich- 
little girl, placed at a fashionable English school by her 
widowed father, an India army officer, who dies during her 
stay and apparently leaves her penniless after she has been 
almost spoiled by luxury and indulgence. She is not wholly 
spoiled, however, and meets her reversed position of abject and 
dependent poverty with an amusing exhibition of pluck, until 
it transpires that she is a great heiress after all. 

Such is the story of a single character, that of a little girl 
throughout, in varied opposition to strongly contrasted cir- 
cumstances. The prevailing idea is that of ordering human 
life upon a plane of more merciful thought and wider justice. 
A native kindness of heart in the rich little girl leads her 
to exhibit compassion toward a slavey, a forlorn little maid- 
of-all-work, and this sympathy with the weak and unfor- 
tunate is bread cast on the waters to quickly return again 
when the slavey becomes the impoverished rich-little girl's 
solace and companion during hard times. 

Both Miss Pickford and the slavey shine in the matter of 
character interpretation, but there is no obviously serious 




Scene from "The Little Princess" (Artcraft). 

attempt in the story to redress social wrong and reform 
society. The theme is submerged in a characterization which 
is largely that of an imaginative child who tells wondrous 
tales, that of "All Baba and the Forty Thieves' being pic- 
tured elaborately and in full. This imaginative habit becomes 
a source of terror to the rich-little girl in her days of pover.y. 
for there is really a good magician across the way from her 
window, who can reach her room in the garret over the roof, 
and she begins to think she is "seeing things" when he leaves 
a thanksgiving spread on her meagre table. That he turns 



December 1, 1917 



THE MOVING PICTURE WORLD 



1333 



out to be the indirect agent of restoring her fortune is a 
romantic idealization, but an acceptable one to the audience. 
Miss Pickford, as the heroine in the story, is very attractive. 
The artistry of presentation is of a high order and is a per- 
sonal portrayal throughout, an ideal character In a purely 
ideal situation. Her struggle is with destiny and she makes 
some pertinent observations on that fact. The story will 
prove an agreeable addition to any program. 



"A Little Patriot" 

Baby Marie Osborne and Cast of Juveniles Have Leading 
Parts in Story of Present-Day Patriotism. 

Reviewed by Robert C. McElravy. 

THE story of "A Little Patriot," written by John W. Grey 
and directed by William Bertram, was produced by Diando 
Film Company and is released through Pathe. It is pri- 
marily a subject for childish observers, as children play the 
most important part in it. At the same time the subject is one 
which will amuse adults also, though the plot may strike 
older heads as rather obvious in development. But the younger 
element will get a lot of fun out of the production. 

Baby Marie Osborne plays the name part, the scenes occur- 
ring during the present war. She and her schoolmates listen 
carefully to the teacher when she reads to them the story of 
Joan of Arc. Baby Marie is inspired by this to do something 
to aid her own country in the present crisis. 

She goes home and induces her father to enlist in the U. S. 
Army, going with him to recruiting headquarters. Then she 
returns home and organizes her schoolmates into a military 
company, which she drills in a vacant lot. The little colored 
boy, Sambo, furnishes several comedy moments during this 
part of the story. 

After Baby Marie's father joins the army, her mother rents 
one of the rooms to an individual who turns out to be a foreign 




Scene from "A Little Patriot" (Pathe). 

spy. Baby Marie has an exciting time with a lighted bomb, 
which the spy has placed. She keeps the bomb from doing the 
anticipated harm, but is herself stunned by the explosion. It 
is following this incident that she is taken into the home of 
a wealthy old gentleman, who afterward turns out to be her 
own grandfather. The closing scenes of the story show the 
way in w^hieh the band of juvenile patriots capture and hold 
the spy until Baby Marie's father shows up and makes him a 
prisoner. 

The older members of the cast are Jack Connolly, Frank 
Lanning. Herbert Standing and Marian Warner. 



The Troublemakers' 



Fox Picture of Two Precious Youngsters, Played by Jane 
and {Catherine Lee — Made Audience Laugh, but Can- 
not Be Counted a Children's Film. 

Reviewed by Hanford C. Judson. 

THIS Standard Fox picture, "The Troublemakers," is to 
te released on December '■', but was given a pre-release 
Showing at the Audubon theater, a neighborhood house 
at lCCth stieet and Broadway, New York City. Over a thou- 
sand people were present at a matinee and the house was 
full of laughter at the pranks and antics of those two re- 
markable children, Jane and Katherine Lee, whose pla\ ing 
makes the picture. Theie were many children present, but the 
picture is not cne that was wisely made for such. Tt closes 
with a gruescrre s: cue in the electric-execution chamber of a 
prison where we see the poor, ha'.f-witted victim of a farcically 
rural trip] for murder, after being shaved and prepared for 
death, led ir, sea'ed in the ch ur, the head-cap put over his 
eyes, priest ho"ding up the cross, and all the paraphernalia of 
this particular soone And all because in the ruins of a burnt 
barn, set on fire by the children, a skull that the children had 
been playing with was found by a farcical rural cop who 
nursed a grudge on the weak-minded lad. 



No one had been murdered. Tin- children had driven the 
gardener on their mother'! ay. H. had paid the 

a marked hill with which lie bought a knife. On< ■■! the little 

piiis, driving through the country with their mother <>u the 
day of the execution, discovers the gardener and then we 
have the race to the prison with all its well contrived delay, 
and the arrival in time to save the victim. 

The gruesome part is at the close. The first three i 
deal almost solely with the pranks of the two children and it 




Scene from "The Troublemakers" (Fox). 

is this part that made the laughter. I don't think the average 
man will care for this picture, as it lacks a telling plot. Thai 
the pranks of the kiddies please the women I have seen plainly 
in the audience at the Audubon, a house in a section of apart- 
ment houses, not cheap by any means. The picture was directed 
by Kenean Buell. 



"The Hidden Hand" 

Opening Installments of New Pathe Serial Introduce a 
Mystery of the Intense, Melodramatic Sort. 

Reviewed by Robert C. McElravy. 

THE first two installments, of two reels each, of this new 
serial, "The Hidden Hand," give ample assurance of 
strong plot interest. The story begins with the murder 
of two men, a millionaire named Whitney and his visitor, Grand 
Duke of a foreign country. Before these men die, the million- 
aire accuses Jack Ramsey, a secret service man, of having 
inflicted the mortal wound in some mysterious fashion. The 
Grand Duke's story, however, which he relates in his dying 
moments, opens up a series of events dating back to his own 
country eighteen years previously. These events have to do 




Scene from "The Hidden Hand" (Pathe). 

with the birth of the girl known as Doris Whitney, who 
lieved herself to be Mr. Whitney's daughter. 

Arthur B. Reeves and Charles I.ogue are the authors of the 
story. The former has for years been writing detective fiction 
of a successful type, in most of which Strdnge chemicals. 

ves and all sorts of scientific data are artfully empl 
In the weird character known as "The Hidden Hand" is in- 
troduced an unusual villain of the Reeves type. This creature, 
whose right hand is covered by a mailed, claw-like mil 
!s a master of plastic surgery. He wrinkles and distorts the 



1334 



THE MOVING PICTURE WORLD 



December 1, 1917 



features of his henchman so that he looks like Ramsey, the 
secret service man, thus throwing suspicion upon the latter. 

In addition to his knowledge of plastic surgery, "The Hidden 
Hand" also has a thorough understanding of chemicals and 
gases of various deadly sorts, which he uses for offensive and 
defensive purposes. 

Many characters are introduced, including the girl, Doris, 
around whose origin the mystery centers. Doris Kenyon 
has this interesting role. Sheldon Lewis, who played the 
same part in the "Iron Claw," which this new serial slightly 
resembles, is cast as Dr. Scarley. This part is yet rather un- 
developed, but certain forms of villainy are hinted at, as lie 
Is presumed to have been using money belonging to Doris. 
Mahlon Hamilton and Arline Pretty, both identified with for- 
mer screen successes, play the parts of Jack Ramsey and Verda 
Crane. The latter. Mr. Whitney's ward, has already been in- 
duced by "The Hidden Hand" to pose as the millionaire's real 
daughter. • 



The Winged Mystery' 



"Her Hour" 

Kitty Gordon in Six-Part World Photoplay of Maternal Love 
Discloses a Feverish but Interesting Life Story. 

Reviewed by Edward Weitzel. 

NOTHING that Kitty Gordon has done in the way of screen 
acting exceeds her work as Rita Castle in "Her Hour," a 
six-part World photoplay, written by Raymond Schrock 
and directed by George Cowl. It is also only fair to add that 
never has the English actress looked more beautiful than in 
her latest picture. She comes out particularly well in the 
close-ups and, as usual, her gowns are examples of fine dis- 
crimination in the art of personal adornment. The acting of 
the supporting company and George Cowl's directing of the 
picture are also to be commended. 

The story of "Her Hour" is feverish but interesting and is 
developed with proper regard to increasing interest and a 
forceful climax. Rita Castle, the heroine, is a working girl 
whose beauty, she quickly learns, may be turned into an im- 
portant asset. She obtains a position with a prominent lawyer 
and he at once proceeds to make ardent love to her. Believ- 
ing him to be sincere. Rita trusts him beyond the point of 
discretion and is rewarded by being cast off when she confides 
to the man of law that she needs the protection of his name. 
She goes to a friend in the country and remains with her 
until her child is born. Some time later she becomes the wife 
of a widower, without telling him the facts about herself. 
The man who betrayed her crosses her path again, with the 
result that Rita's husband learns the truth and obtains a 
divorce. 

During the years that intervene before Rita's child has grown 
into young womanhood, her unhappy mother has employed 
her beauty and brains in helping certain political gentlemen 
to carry their plans to a successful issue. When the rascally 
lawyer runs for office, he finds that Rita is his enemy. His 
political manager attempts to assault Alicia, the daughter 
he has never acknowledged, and her mother shoots the man 
down. She and Alicia are arrested for the murder and 
acquitted. But a new complication arises. The son of the 
man who married and divorced Rita falls in love with Alicia. 
Realizing that the elder Christie will never consent to the 
match when he learns who the girl's mother is, Rita swears 
that she has been deceiving Alicia — that her real parents are 




Scene from "Her Hour" (World). 

dead. The pain of her renunciation is too much for her weak- 
ened heart and she expires under the strain. 

George MacQuarrie is quietly effective as Ralph Christie 
and gives the best performance of the supporting company. 
George Morgan, Edward Burns, Lillian Cook, Eric Mayne, 
Yolande Brown, Jean Wilson, Frank Beamish and Justine Cut- 
ting are the other names on the program. 



Five-Part Bluebird, Featuring Franklyn Farnum, Is Modern 
in Theme and Will Please Lovers of Sensational. 

Reviewed by Edward Weitzel. 

FRANKLYN FARNUM plays a dual role in the five-part 
Bluebird screen version of Archer McMackin's story. "The 
Winged Mystery." The scenario was made by William 
Parker, and Joseph De Grasse directed the production. The 
theme is decidedly up to date and contains many sensational 




Scene from "The Winged Mystery" (Bluebird). 

incidents. It also has its full share of the sort of mystery 
that deals with sliding panels, masked men and women and a 
house where acts take place that baffle even the keen wits of 
the hero, until the time comes to bring matters to a finish. 
Taken on its own ground, "The Winged Mystery" is a very 
well contrived photoplay and is capably acted. 

The story is complicated in the telling, but works out 
smoothly enough on the screen. The parts played by Franklyn 
Farnum are twin brothers, born in Germany of American 
parents. Louis is loyal to the United States, but August is 
pro-German and holds a commission in the army of the Kaiser. 
The two men come to this country, August as a spy. He is 
accompanied by a female secret agent, and the moment the 
two land they start in to make it interesting for brother 
Louis and Shirley Yayne, a young woman whom he hopes to 
marry. The excitement begins when Louis and his friends 
accept a mysterious invitation to dine at a house in the country 
and find themselves prisoners. The doings derive additional 
mystery from the fact that August has Louis bound and 
gagged and hidden away in the attic, while he takes his 
brother's place with the prisoners and is discovered by Shir- 
ley Wayne making love to the masked woman who is sup- 
posed to be the mistress of the house. 

The story takes its name from the manner in which a num- 
ber of carrier pigeons are used to locate the house of mystery. 
Before the prisoners are released they are all doubly thankful 
that the United States is at war with Germany, but fate 
squares things for them with August and his accomplice. An 
infernal machine, intended for them, is set off at the wrong 
time and kills the two enemies of Uncle Sam. Franklyn 
Farnum handles the two parts with excellent judgment and 
keeps them distinct at all times. He is supported by Claire 
Du Brey, Rosemary Theby, Charles Hill Mailes, Sam De Grasse, 
T. D. Crittenden and Frederick Montague. 



"The Man From Montana" 

Butterfly Release Features Neal Hart and Vivian Rich in 
Entertaining Yarn of East and West. 

Reviewed by Robert C. McElravy. 

THIS five-reel offering, written by Harvey Gates and pro- 
duced by George Marshall, begins with a mining swindle 
and leads up to a series of adventurous episodes. There 
is no great plausibility about some of the incidents, but it is 
not the type of narrative that demands any great degree of 
credibility, as the interest lies chiefly in the melodramatic 
swing of the various happenings. It moves along in a series 
of quite improbable events, making no great effort for dramatic 
effect, but at the same time spinning out a pleasing little story. 
Neal Hart plays the hero, Buck Farley. He is partner to 
Dad Petzel, played by George Berrell. They own two mining 
claims, the "Bumble Bee" and the "Worm." While Buck is 
absent on a trip, Dad is persuaded to part with the "Bumble 
Bee" by a crook named Warren Sumers, and his wife. Sumers 
employs a girl named Meta Cooper, an orphan and a distant 
relative, to put the deal through. Meta, the role being as- 
sumed by Vivian Rich, is entirely innocent of being used in a 
bunko game, and when she trades Dad some bogus stock for 
the mine, she believes the stock is valuable. 

Though he knows the stock to be worthless, Sumers takes 
possession of the "Bumble Bee," which he immediately sells 






December 1, 1917 



THE MOVING PICTURE WORLD 



1335 



for fifteen thousand dollars. He then takes his wife and Meta 
East. 

Buck returns and learns that he and his partner have been 
swindled. He then starts East, with no clue in his possession 
save a photograph of the girl. He is followed shortly by Dad 
and a bunch of mining men. The "Worm" in the meantime has 
developed pay ore. 

When he arrives in the city Buck gets into contact with 
Sumers, who explains that he did not know the stock was 
worthless. Sumers then sends Meta on a trip with Buck across 





*& 


"1 




■ft 

J 





Scene from "The Man from Montana" (Butterfly). 

the state line, where they are "framed up" for evading the 
Mann act. Buck, desiring to clear the girl's name, marries her. 
Later he and the other mining men are shanghaied by the 
crew of a schooner and taken out to sea. But they overpower 
the crew and Buck returns to claim the girl. The fight with 
the crew is well handled and quite exciting. 

Others in the cast are George Berrell, E. J. Piel, Betty Lamb 
and Willard Wayne. 



General Film Program 



Two Interesting O. Henry's, "The Renaissance at Charleroi" 

and "The Indian Summer of Dry Valley Johnson," 

Together with First Release of the New Sel- 

burn Comedies, "Hubby's Holiday," 

Shown. 

Reviewed by C. S. Sewell. 

"The Renaissance at Charleroi." 

RICH in human interest and pathos, well acted and well 
directed, "The Renaissance at Charleroi," released by 
General Film Company in four parts, is one of the best 
of the picturized works of O. Henry, and is a thoroughly satis- 
factory offering. 

Grandemont Charles, last of a proud French family in Louisi- 
ana, proposes again and again to Adele Farquier; but each 
time she insists that he first find her brother Victor, who dis- 
appeared after a struggle with Grandemont, which she wit- 
nessed. He does not disclose to her that the trouble was 
caused by his sending away a quadroon with whom Victor was 
infatuated, but sacrifices his wealth in endeavoring to find the 
boy. Despairing, he prepares to revive for one day the 
ancient glory of the family estate at Charleroi. But, for the 
first time, the invitation of a Charles is ignored; no one comes. 
Finally a tramp appears, is invited to partake of the banquet, 
and proves to be Victor. 

The original story has been closely followed, only minor 
changes being made, which improve its dramatic value. J. 
Frank Glendon is excellent as Grandemont Charles; Webster 
Campbell gives a fine performance of the part of Victor, and 
Agnes Ayres is admirably cast as Adele. The production is 
artistic, and was evidently made in the territory which it por- 
trays, but the chief appeal is in the manner in which Direc- 
tor Thomas R. Mills has succeeded in transferring to the 
screen the atmosphere and spirit of the written story. 

"The Indian Summer of Dry Valley Johnson." 

This is another of the O. Henry series released by the General 
Film Company in four reels as a Broadway Star Feature. It 
Is an interesting production, but in a lighter vein, and with not 
so strong an appeal as "The Renaissance at Charleroi." 

Dry Valley Johnson sells his cattle ranch after his youth- 
ful days have passed, and starts to raising strawberries. Next 
door, with her five children, lives Widow O'Brien, whose hus- 
band was a Spaniard. Catching the children among the 
berries Dry Valley drives them out, but Panchita, the 
eldest, scornfully takes her time about leaving. Dry 
Valley, who has always fought shy of women, is hard hit by 
Cupid, purchases gay raiment, and begins courting Panchita. 
Calling earlier than usual one afternoon he finds her dressed 



in imitation of his attire amusing the other children. En- 
raged, he returns home, puts on his old ranch clothing, and 
when Panchita comes toward him strikes at her with his whip. 
Unflinching, she continues to advance, and witli sudden realiza- 
tion of the truth he takes her in his arms. 

Carlton King is splendid in the difficult role of "Dry Valley" 
Johnson, and Jean Paige gives a good portrayal of Panchita, 
making it even more youthful than called for in the original, 
which emphasizes the disparity in their ages. Anna Brody is 
satisfactory as Mrs. O'Brien, and the production is adequate, 
although rather too long for the story. 

"Hubby's Holiday." 

Presented by the Piedmont Pictures Corporation, "Hubby's 
Holiday," in two reels, is the first of the new Selburn Comedies 
featuring Gertrude Selby and Neal Burns to be released 
monthly by the General Film Company. Neal and a friend, 
while on vacation, in order to get away from their wives, 
hire uniforms and pretend to join the army, are arrested as de- 
serters, and after several complications are shot attempting 
to escape, and land in the hospital where their wives are 
serving as Red Cross nurses, where affairs are satisfactorily 
straightened out. There are several laughs, and the produc- 
tion is clean, although several familiar comedy situations are 
employed. Burns shows himself to be a good light comedian, 
and Miss Selby makes an attractive co-worker. 



"Jack and Jill" 

Jack Pickford and Louise Huff Are Featured in an Interest- 
ing Morosco Story of Eastern Prize Ring 
and Texas Desert. 

Reviewed by George Blaisdell. 

IT ALL goes to show you cannot with accuracy prejudge a 
picture by its name. If the title of "Jack and Jill" does 
not ring any bells in the back of your head disregard the 
absence of the indefinable signals which sometime indicate to 
one how a certain picture is going to appeal to him. The story 
is of a boy and girl native to the pavements of N'Yawk, as 
the pair express it. It contains punches — two distinct kinds — 
the literal as well as the figurative. Those in the former 
category ara administered with liberality all through the course 
of the story, and always where they will do the most good; 
also seemingly only when they are necessary. Jack Ranney 
discovers that in his good right there is a healthy wallop, 
and following the revelation matters begin to brighten up for 
him as well as for the faithful Jill. 

The action gives Jack Pickford a chance to show what he 
has acquired in the way of handling his mitts. The working 
out is not a glorification of the bruiser. Rather is it a demon- 
stration of a young man starting out in life not on the most 
desirable lines and shifting over to a career which promises 
better for his future usefulness. The possession of a husky 
right is merely a large stepping-stone in his progress. The 
presence of Louise Huff in the role of Jill gives the subject 
a dual interest, prevents it being one of interest solely to 
men. % 

The dialect in this story of Margaret Turnbull is of the 
extreme type of what for a better name we are disposed to 




Scene from "Jack and Jill" (Paramount). 

describe as "toughness." The style of conversation of Jack 
and Jill does not a'dd to the strength of the story. They win 
us in spite of it — win us through their wholesomeness, their 
straightforwardness and their adherence to each other. 

The story opens in New York and shifts to Texas. There 
are stirring scenes in each locale — in the prize fight in which 
Jack gets the decision in the first round when its crooked 
managers had not calculated to let him win until the fourth; 
the attempt to ride the bucking animal, the "kidding matches" 
in the saloon, the attack on the ranch, and the battle with 



1336 



THE MOVING PICTURE WORLD 



December 1, 1917 



the invaders III Which .lack does remarkable execution. The 
western atmosphere Is full of appeal. Director William D. 
Taylor gives US big fields of desert, mountain and plain, scenes 
that will make for the popularity of the picture in countries 
other than the United states. 

h> the supporting cast are Leo Houck, Don Bailey, as the 
dishonest "Honest George." the fight promoter; J. H. Holland, 
and Hart Hoxie, as a convincing "Cactus" Jim. the big fellow 
Who kids tin- smaller Jack. It is a good cast and the picture 
\s will made. 

"The Dream Doll" 

A Remarkable Doll Comedy of Five-Reel Length, by Essanay, 

That Will Delight Young and Old— Written and 

Directed by Howard S. Moss. 

Reviewed by James S. McQuade. 

Tin: DREAM DOLL." has a story that holds interest right 
up to the final scene, notwithstanding that three very 
"clever" dolls do most of the acting and figure as prin- 
cipals in the story itself. 

Howard S Moss, who has made this doll comedy possible, 
can be congratulated heartily for his clever conception, and 
still .more heartily on the wizard-like manner in which he 
makes the inanimate toys play their parts, so lifelike, indeed, 
that the spectator, for the time, is transported to the land ot 

'i viewed "The Dream Doll" twice, and I can assure the reader 
that I was delighted each time, and can view it several times 
more with profit to mvself as well as pleasure. It ran so 
smoothly and pleasingly that I received quite a shock when 
Director Moss, who sat beside me at the second viewing, 
informed me that it took just six months in the making! 
Just bear that in mind and you will have some idea of the 
intricacy of the story's filming. Forty feet of negative in a 
dav was the progress made in a hard day's work, in some 
instances, which shows that doll-land, though so pleasant and 
entertaining, is a difficult land in! which to make rapid 
h 6 3, d w 3, y . 

The pictures introduce us to Toy City, in which Thomas King 
(Ernest Maupain) is toy king, whose great shops supply the 
world's children with playthings. His pretty daughter, Ruby 
(Marguerite Clayton), still retains her love for dolls, though 
she is also in love with her father's private secretary. Frank 
Blake (Rod La Rocque). Ruby is a great friend of Abraham 
Nutt (Bobby Bolder), the greatest doll inventor in Toy City, 
who is perfecting the elixir that will bring life to all his pets. 
He finally discovers the secret one day when Ruby visits 
him and is presented by the old man with the most perfect 
man-doll yet made by him. She gives it back to him to be 
brought to life and goes out of the room. In the meantime 
the old doll inventor places a drop of the elixir on the 
man-doll's head and it comes to life. He rushes out for Ruby, 
but when they enter the room the live doll has disappeared. 
She bursts into tears and the old man, thinking that her 
lover, Frank Blake, has taken the doll away, goes out to find 
him. 

^During his absence the live doll re-appears and places a 
drop of the elixir on the head of the weeping Ruby. Presto! 
She becomes a little, live-woman doll, and together they hide 



'Nutty Knitters" 




Scene from "The Dream Doll" (Essanay). 

themselves in a small cupboard. Then Ruby becomes lost to 
her people, although a great hue and cry 'is raised. 

In toyland we see the little people happily married, after 
the live doll-man very ingeniously turns a doll judge into a 
live one, so that he may perform the marriage ceremony. 
In the end. after sensational experiences, the dolls disappear 
and it is found that the whole story was a dream that came 
to Ruby. 

The release date is Dec. 10, through the George Kleine Sys- 
tem. 



Amusing Klever Comedy Features Victor Moore and Bur- 
lesques the Present Knitting Fad. 

Reviewed by Margaret I. MacDonald. 

FREQUENTLY, in criticising the one-reel comedy, we for- 
get the disadvantages of a limited footage in getting 
over a plot of any latitude; and it might be well for us 
to remember that the leaven of the modern program is found 
in the short comedy numbers which relieve the tension of 




Scene from "Nutty Knitters" (Klever). 

the drama or melodrama element. We should therefore be 
doubly glad when the comedy is clean as well as funny. This 
can be said of "Nutty Knitters," which, in subject-matter, is 
particularly appropriate at the present time. 

"Nutty Knitters," one of the Paramount-Klever Comedies, 
features Victor Moore in the role of a lover who, in order 
to be deemed worthy of his lady love, is deputed by her father 
to knit no less than fifty sweaters by himself. Not to be 
outdone, he employs a knitting machine- and is successfully 
set upon by the villain, who, discovering a ball of yarn outside 
the victim's door, puts a match to it and succeeds in burning 
up the yarn and sweater which is under way. The firemen, 
busy knitting, are not to be persuaded to be present on the 
occasion; and, in fact, everyone who might be of use, from the 
street cleaner to the policeman, are knitting socks, sweaters 
and such for soldiers. 

The picture was directed by Chester M. De Vonde and will 
be entertaining to the average audience. 



"Over Here" 

Special Two-Part Picture Released by World Film Shows 

Astonishingly Rapid Work on Erection of 

Military Cantonment. 

Reviewed by Margaret I. MacDonald. 

THE rapidity with which the erection of buildings for the 
accommodation of the thousands of soldiers in training 
for European service is accomplished is illustrated in a 
two-reel picture being released by the World Film Corpora- 
tion. It is entitled "Over Here," and is strongly imbued with 
the spirit of patriotism not alone through the nature of the 
picture itself, but by means of subtitles which are stirring, 
and which make the picture an inspiration to work and fight 
for the "freedom of democracy." 

The film opens with pictures of the committee in Little Rock, 
Ark., whose work of raising thousands of dollars for the cause 
within a period of ten days was scarcely less rapid an ac- 
complishment than the building of an entire cantonment for 
the housing of 40,000 men in fifty-two days. In the building of 
the latter were employed 6,000 men, who finished the last 
building on the fifth day of September, presumably having 
started early in July with the getting ready of the wilder- 
ness upon which the cantonment now stands, the building of 
roads, branch railroads, and the installation of plumbing, water 
works, and all institutions pertaining to sanitation necessary. 

One thousand two hundred buildings comprise the can- 
tonment, for which 4,000 carloads of lumber containing in all 
34,000,000 feet were used. In addition to this there were 27 
miles of sewer pipe to be placed, and 23 miles of pipe for carry- 
ing water to the cantonment from the 200.000-gallon reservoir 
at the pumping station. 

One of the interesting points in the picture is the actual 
erection of a two-story barracks in two hours and fifty-five 
minutes. And again, when an extra 900 men were in need 
of shelter, three buildings were erected in the space of 38 
minutes, with a corps of 450 workers on the job. The care 
and rapidity with -which this cantonment was made ready is 
almost beyond belief, and save for the picture of the actual 
work as it was conducted it would be hard to understand. 
Thousands of dollars were spent in making the cantonment 



December 1, 1917 



THE MOVING PICTURE WORLD 



L337 



sanitarily correct, even to the extermination of mosquitoes by 
means of crude oil. Among other interesting- sights are ditch - 
digging by machinery, making way through 28 feet of rock 
by windlass, the automobile truck trains, and the slow but 
sure mule trains. The fire department also comes in for at- 
tention, and the hospital work, such as vaccination. Finally 
the interior of one of the buildings occupied is shown. 



"Shame" 

Seven-Part Propaganda Story Featuring Zena Keefe Has 

Many Points of Excellence — Produced by Duplex Films, 

Inc., and Directed by John W. Noble. 

Reviewed by Edward Weitzel. 

THERE is such a thing as being more insistent than wise. 
This is proved in "Shame," a seven-part propaganda storj 
produced by the Duplex Films, Inc., and presented and 
directed by John W. Noble. The author takes as his theme 
the unjust ignominy heaped upon the innocent children that 
come into this world without their parents having gone through 
the marriage ceremony. He illustrates his contention by a 
forceful and well-constructed story, and shows the conse- 
quences of two young people, who have been forbidden to 
wed, giving way to their feelings and being balked by fate 
when the girl learns that she is about to become a mother, 
and an attempt is made to give their union the sanction of 
the law. The young man dies just as the minister is about to 
begin the marriage ceremony, and the girl is left to face her 
shame alone. She goes back to her home, is driven out by her 
father and her child comes into the world at the cost of her 
own life. 

The infant becomes a state charge and grows up in a charity 
institution, until she is sixteen. She is then bound out to a 
brutal farmer and is beaten for not being able to work hard 
enough to suit him. The girl runs away, meets a young man 
of good position and they fall in love with each other. His 
father finds out the girl is a child of shame and appeals to 
her love for his son not to cloud his name by being married 
to him. She consents and the picture closes with the parting 
of the lovers. 

Such a finish is artistically wrong on two counts: First, the 
spectators will never be satisfied with anything but a happy 
ending for the story. The author more than proves his case, 
without adding any unnecessary misery to the lot of his 
heroine. Second, he leads everyone to expect a happy ending, 
by having the father of the boy present when the marriage 
ceremony is almost performed between the parents of the girl. 
This man even pleads with the minister to give the girl a 
marriage certificate, on the grounds that the couple have tried, 
to the utmost, to correct their fault. He is also aware that 
both father and mother are mentally and physically fit for 
the office of parenthood and of sound and respectable stock. 

The manner of the picture's presentation is all to its credit. 




In the dual role of the unfortunate young mother and her 
equally unhappy daughter, Zena Keefe lends her fine sincerity, 
depth of feeling and command of the art of acting. Every 
scene of which she is the central figure rings true and her 
hold on the emotions of the spectators enables her to bend 
them to her will. The supporting company is a carefully 
Hi. .sen one, and includes Niles Walsh. Dell Brown. Lionel 
Belmore. Paul Doucet, Joyce Fair Davidson and Jack Dunn. 

John W. Noble has achieved excellent results in his directing 
of the production. 



"In Bad" William Russell's Next. 

The complete cast of the new William Russell feature, "In 
Dad," has been announced by the American Film < 
Inc., at Santa Barbara. The cast is made up of William Rus- 
sell, Francelia Rillington, Harvey Clark. Bull Montana. Carl 
Stockdale, Lucille Ward and Fred Smith. Edward Sloman is 
supervising the filming of the picture. 



Triangles 

"For Valour" a Gripping Story of Now, Featuring Winifred 

Allen, and "The Regenerates," a Tale of the Struggle 

Between the Old Order and the New, With Alma 

Ruebens and Walt Whitman. 

Reviewed by Edward Weitzel. 

"For Valour." 

THERE will be many stories written about the war. but 
it is doubtful if any of them will excel "For Valour" in 
human appeal. This live-part Triangle photoplay is taken 
from a story by I. A. R. Wylie, and its principal character 

is a young Canadian girl whose sacrifices lor her selfish 




Scene from "For Valour" (Triangle). 

brother and helpless father awaken the manhood in the boy, 
and force him to enlist for the Great Cause. Melie Nobbs is 
the daughter of a Boer war veteran, and has difficulty in 
keeping the household out of debt. Her brother gets into 
trouble through helping himself to his employer's cash, and 
his sister steals the amount from the star of the theater 
where she has been dancing, and offers it to her brother pro- 
viding he will enlist. The buy promises to do so. and keeps 
his word. His father is justly proud of him, but when the 
old man learns that his daughter has been arrested for theft 
he disowns her. Melie does not reveal her reason for taking 
the money, and is sent to the workhouse. The young soldier 
goes to France with his regiment, covers himself with glory, 
and returns home minus an arm. but wearing a Victoria Cross! 
He finds his sister in the hospital ward of the prison. Weak 
and worn from overwork before her imprisonment the girl 
suffered a physical breakdown at the end of her trial, and 
has been confined to her bed for several months. Here her 
brother finds her. and the girl realizes that her sacrifices for 
him and for her country have not been in vain. 

This vital story is constructed, for the most part, of in- 
cidents that do not strain probability in the slightest degree. 
and is acted in the proper spirit by all the members of the 
cast. Winifred Allen makes Melie so lovable and human that 
she holds the sympathy of the spectator through the entire 
photoplay. Richard P.artlielsmcss realizes the character of the 
brother perfectly, and Henry Weaver gives .1 Btrong Im- 
personation of the father. Mabel Ballin is well cast as Alice. 
The direction by Albert Parker is thoroughly commendable. 

"The Regenerates." 

The struggle between the old order and the new is the 
theme of "The Regenerates," a live-part Triangle picture writ- 
ten by John Lynch, and adapted to the screen by Catherine 
Carr. The subject is very well handled, but it belongs to the 
past, and has only slight interest for the present generation. 

Mynderse Van Duyn, an old aristocrat whose pride of family 
is equal to that of any foreign nobleman, is anxious to make 
a match between his granddaughter and her cousin, Pell Van 
Duyn. The boy is a d , the drug habit, 

and already married to the daughter of one of the family 

"its. Catherine, Lis cousin, is in love with a line young 
man whose family does not measure up to old Nan Duvn's 
standard. Dell's wife dies in Childbirth after her husband 
has been killed in a struggle with the man who has been 
supplying him with the drug, and Catherine runs away and 
marries LeForge. When the old gentleman learns that his 

i grandson has the blood of the common people in bis 
veins he will not permit him to remain in the Van Duyn 
mansion. Five years later the child, now a sturdy lad, "is 
Ight into the house by Catherine, and the old aristocrat 
is forced to acknowledge that the boy is worthy to bear his 
name. 

The production and acting of "The Regenerates" do justice 
to the story. Walt Whitman looks and acted the elder Van Duyn 
excellently, and Alma Ruebens is equally successful 
Catherine. the rest of the cast includes Darrel Fobs, John 
Lince, Allan Sears, Louis Durham, Wm. Brady, and Pauline 
Stark. 10. Mason Hopper directed the production. 



1338 



THE MOVING PICTURE WORLD 



December 1, 1917 



"The Outsider" 

Emmy Wehlen Featured in a Mystery Play Involving Society 
Crooks — Released by Metro, Made by Rolfe. 

Reviewed by C. S. Sewell. 

IN presenting on the screen Louis Joseph Vance's novel, 
"Nobody," Metro Pictures Corporation has reverted to the 
title "The Outsider." under which the story was originally 
published in a magazine. This subject, produced by B. A. 
Rolfe, is released November 5 in six parts, is a satisfactory 
crook-society-shopgirl drama, no small amount of its appeal 
being due to Emmy Wehlen's pleasing personality. 

Sally Manvers, a shopgirl disgusted with her surroundings, 




Scene from "The Outsider" (Metro). 

takes refuge during a rainstorm in an adjoining house, dons 
pretty clothes she finds there, saves from a real burglar a 
society man whom she sees taking jewels from a safe, and is 
forced to accept a position as secretary to a society woman, 
Mrs. Gosnold. The jewels belong to a Mrs. Standish, who has 
arranged to have them stolen so she could collect the insur- 
ance. Later, Mrs. Gosnold's jewels are also stolen. Sus- 
picion is directed toward Sally; she explains the "true" state of 
affairs to Mrs. Gosnold, who succeeds in unmasking the real 
thief after being kidnapped by her nephew in mistake for 
Sally. Disillusioned by her experience, Sally returns home, but 
is followed by a Western millionaire who has fallen in love 
with her, and everything ends happily, with a suggestion of 
a future home on Riverside Drive. 

The theft of the two sets of jewels complicates the plot, and 
the mystery in which the story opens is maintained until the 
last reel, in which the action slows down somewhat. The 
production was directed by William C. Dowlan, and the pho- 
tography is up to the Metro standard, there being some par- 
ticularly pleasing exterior locations. Emmy Wehlen's por- 
trayal of Sally Manvers is effective, and she has been sur- 
rounded with a competent cast, including Florence Short, Harry 
Benham, Ilean Hume, and Gladys Fairbanks. Particularly 
good is the work of Virginia Palmer as Mrs. Gosnold, Jules 
Raucourt as the scapegrace nephew, and Herbert Hayes as the 
Western millionaire. 



"The Grell Mystery" 

Five-Part Vitagraph Blue Ribbon Feature Rattling Good 

Detective Story That Never Loses Its Grip on 

the Spectator. 

Reviewed by Edward Weitzel. 

FRANK FOREST, the author of "The Grell Mystery," a five- 
part Vitagraph Blue Ribbon Feature, has written a de- 
tective story that never lets the interest drop from start 
to finish. The mystery surrounds a murder that defies the 
right solution, until nearly all the characters in the story have 
been accused of the crime. Heldon Foyle, a detective of the 
Sherlock Holmes type, finally manages to lay hands on the 
guilty person, but only after circumstances point to the woman 
he loves as the one who wielded the dagger and he had made 
up his mind to place her under arrest. 

The main reason for the difficulty in unraveling the mystery 
is the remarkable resemblance between two of the characters. 
One of them is Robert Grell, an honorable man, engaged to the 
sister of the detective's sweetheart. The other is Harry Golden- 
burg, who is married to Lola, a dancer, who knew Grell Inti- 
mately in the past and is still in love with him. Goldenburg 
i.s aware of this and goes to Grell's house to blackmail him. 
His wife follows him, intent on preventing the scheme and, 
in a quarrel that follows, stabs Goldenburg to death. Helen 
Meredith, the detective's sweetheart, discovers the murdered 
man and believes him to be Robert Grell. She is the first to 
be suspected of the murder, and the chain of evidence that is 
forged by circumstances about her and about the other char- 
acters is strong enough to hold the spectator firmly to the 
last foot of film. 



Director Paul Scardon has maintained the right tempos all 
through the production, and Earle Williams justifies his posi- 
tion at the head of the cast by a well-executed performance 
of the detective, Heddon Foyle. Denton Vane doubles Grell 
and Goldenburg skillfully, and satisfactory impersonations 
are contributed by Miriam Miles, Jean Dumar, Mabel Trun- 
nelle, Frank Crayne, Bernard Siegel and Robert Gaillard. 



"A Soul For Sale" 

Renowned Pictures Corporation Releases Six-Reel Offering 
Which Deals With Evils of High Social Life. 

Reviewed by Robert C. McElravy. 

THERE are two favorite methods of exposing the sins and 
hypocrisies of high society. One of them, and this is al- 
ways the most effective, is to reproduce a section of social 
life in a careful, consistent manner, and by sharp, satirical 
thrusts puncture the shams in question. The other method 
is not so subtle and pays less attention to artistic effect. The 
chief desire is to reveal the hypocrisies as they exist, and 
to this end recourse is frequently had to exaggeration, melo- 
dramatic situations and all manner of crudities. 

"A Soul for Sale" is an offering of the latter type. It has 
a story to tell, a story of considerable strength, in which 
there is much of the raw material from which good drama is 
made. It is unfortunately not handled in a manner that brings 
it to a finished development such as would appeal to the best 
class of the picture trade. The atmosphere of high society is 
not sufficiently well suggested to give it this appeal. At the 
same time there are certain theaters in which the production 
will undoubtedly be well received owing to the crude elements 
of strength in the narrative itself. 

Dorothy Phillips appears as Niela Pendleton, a girl whose 
father dies leaving her mother and herself to shift for them- 
selves. They have been accustomed to social life, and the 
ambitious mother desires Niela to marry wealth at all hazards. 
Mrs. Pendleton is a weak, grasping creature, who permits a 
wealthy broker to advance them money, and she does this at 
the cost of the girl's reputation. At the same time she urges 
Niela to marry Hale Faxon, a millionaire of bad repute. Wm. 
Burress appears as Faxon, whom he pictures as a brutal, 
sneering man of openly vicious tendencies. This characteriza- 
tion is so much overdrawn that it seems incredible that the 
girl should accept attentions from him under any circum- 
stances. 

The strongest dramatic situation is the one in which Niela 
enters the room of the hero, Steele Minturn, at night for the 
purpose of returning the money her mother had stolen. The 
hero awakens, and, while he loves the girl, suffers a revulsion 
of feeling at discovering her with the money. She refuses 




Scene from "A Soul for Sale" (Renown). 

to explain that her mother had stolen it. He has a moment 
of weakness in which he is tempted to take advantage of the 
girl, but finally releases her and sends her away. The broker 
and the millionaire see her leave the room. Niela then dis- 
appears, but the hero finds her later working as a stenographer, 
and again falls in love with her. 

The story was written by Evelyn Campbell, and adapted to 
the screen by Elliott J. Clauson. It might have been com- 
pressed into five reels. The direction, while not bringing out' 
full dramatic values, is clear, and the continuity is good. 
Others in the cast are Catherine Kirkwood, Harry Dunkinson, 
and Albert Roscoe. Most of the scenes occur on a Long Island 
estate. 



Mrs. Castle in "Vengeance Is Mine." 

Irene Castle in a strong drama of society and high finance 
is the Pathe Plays release just announced for the week of 
December 16. The title is "Vengeance is Mine," scenario by 
Howard Irving Young, from the successful novel of John A. 
Moroso, directed by Frank Crane. This is the fourth of the 
series of Castle-Pathe Plays — all big features, complete in 
five reels. 



December 1, 1917 



THE MOVING PICTURE WORLD 



\,U9 



"The Painted Madonna" 

A New Actress, Sonia Markova, Does Praiseworthy Work in 

New Fox Special Feature With Astonishingly 

Sentimental Story. 

Reviewed by Hanford C. Judson. 

THERE are patrons who revel in the sentimental, and if 
any exhibitor has many of that kind in his clientel he 
can't do better than book "The Painted Madonna," a re- 
cent Fox special release featuring a new screen actress, Sonia 




Scene from "The Painted Madonna" (Fox). 

Markova; it is quite sentimental. Fourteenth street in New 
York is a poor place to show sentiment, and about twenty- 
five people walked out of the City theater for some reason or 
other during the showing of this picture at the afternoon 
performance. It was between four and five, and the vaude- 
ville show was over. Fourteenth street is disillusioned. 

As for the playing of Sonia Markova, I think more people 
will take pleasure in it, and for a juster reason. She shows 
imagination, intelligence, and personality, though her scope 
is at present narrow, and she shows inexperience. She has 
the lighter moods, and doesn't lack power in tragic moments, 
and she can play passion. The picture required a showing of 
life's disillusion, and the young actress failed utterly to sug- 
gest it. This leaves the impossible story told by the picture 
bare of all reality after the first episodes, in which both the 
picture and its leading woman are. markedly pleasing. 

It is the picture of the country girl who falls in love with 
a treacherous seducer. She meets an artist whom she might 
have loved, but it is too late, and. with the burden she must 
hide, she goes to the city, where we next find her in the garish 
prosperity of a successful courtesan. The artist meets her 
again, and takes her for a model of a Madonna. Through this 
she is converted, but he finding her out for what she has been 
takes to drink and goes downward. She opens a foundling 
asylum. Later, in the old home town, the artist finds him- 
self again, and she, proving how her soul is clean, is taken 
back into his love. 



'Please Help Emily' 



Excellent Five-Reel Comedy Featuring Ann Murdock and 
a Competent Cast — Appearing on Mutual Program. 

Reviewed by Margaret I. MacDonald. 

AS REFRESHING a bit of comedy as one would care to see 
is contained in the five-part Empire production, "Please 
Help Emily." Ann Murdock with a cast of unusual abil- 
ity hustles through a film adaptation of the Charles Frohman 
stage success of the same name written by H. M. Harwood, 
to the delight of the spectator. And not until almost the end 
will the most critical feel called upon to find any fault with 
the consistency of the comedy. This is where the situation is 
worked almost past the border line of burlesque, when the 
Innocent parties in the case are fairly shoveled behind the 
bars on the "say so" of a detective. 

The production has been carefully and artistically handled 
by Dell Henderson, who has managed the daring escapades of 
Emily, only daughter of a scientist possessed of peculiar ideas 
on the training of children, with unusual skill. And when 
the picture has ended we are conscious of having viewed a 
production of the most wholesome character, in which delicate 
situations appeal only from the comedy angle. What could be 
funnier, for instance, than the tom-boy girl's escapade on the 
night of a certain musical when she slips away to a certain 
restaurant with a soldier lad. who gallantly leaves her to 
shift for herself. On this occasion, perfectly sure of the 
ability and willingness of another young man to lie on her 
account, the discovery that she has left her latch-key at 
home drives her unabashed to his apartment, where she finds 



only his butler, and when- she also decides to retire to his 
bedroom, his pajamas, etc, (or a nap while the astonished 
butler is deputed to dry her slippers and stockings. 

The picture contains many comical and well-handled situa- 
tions, of which Ann .Murdock In the role of Emily, proves 
herself mistress. 



"Snap Judgment" 

American Five-Part Production Featuring William Russell — 
Faulty Comedy-Drama With the Star Doing Good Work. 

Reviewed by Margaret I. MacDonald. 

THE fact that "Snap Judgment," directed by Edward Sloman 
for the Mutual program, is a five-part comedy with a 
dash of drama, is its only excuse for the Impossibility of 
some of its situations; or perhaps it might prov< 
ment to suggest that the business with which some (airly 
situations have been put over is more or less impossible. Will- 
iam Russell is a fine fighter, but when he is forced i>y fllm cir- 
cumstances to hold at bay single-handed a mob of at least a 
hundred saloon ruffians the Illusion of the picture is destroyed. 
Playing opposite him in the picture is Francelia liillin^ton, 
whose role presents her as a bride, in the first instance, ex- 
pectantly awaiting in the midst of a merry set of bridesmaids, 
a delinquent bridegroom. The following scenes, which disclose 
the fact that Jimmie, the bridegroom, seated in his chair party 
dressed for the ceremony, has overslept the wedding hour, are 
really funny. On his way to the bride's home the taxi develops 
a flat tire and Jimmie has time to get into a scrap on behalf 
of a ranchman from Arizona. Arriving finally at the home of 
the bride late enough to meet with a warm reception from her 
father, he turns away from the city to follow the fortuni 
the rancher whose fight he fought on the previous night. His 
adventures in the west become interesting from the fact that 
his double, a western bandit, is a prize for the capture of which 
a reward is offered. The former bride-elect and her father ap- 
pear on the scene, mistake the bandit for Jimmie and become 
participants in some thrilling adventures which end happily 
for the lovers. 



"Outwitted" 

Emily Stevens Featured in Fantastic Story of High Finance, 
Involving Revenge Obtained Through Fake Spiritualism. 

Reviewed by C. S. Sewell. 

HOW a woman, publicly denounced as a criminal, succeeded 
by means of spiritualism in securing revenge Is the theme 
of "Outwitted," released by Metro Pictures Corporation, 
November 12, in five parts. The story, which is not always con- 
vincing, has plenty of action, and has a real surprise in the 
fourth reel. . 

Nan Kennedy, to keep a stock broker from disclosing the 
whereabouts of her brother, who has escaped from Sing Sing, 
enters the library of Lawson. a financier, and endeavors to 
obtain important papers. She is caught, and Lawson allows 
her to go free on condition that she do his bidding for a year. 
He introduces her in society, and contrives to bring about 
her marriasre to the son of a man whom he accuses of steal- 




Scene from "Outwitted" (Metro). 

Ing his wife. During the wedding reception he informs the 
guest that Nan is a thief. Later, working On his belief in 
spiritualism, she poses as a medium, and persuades Lawson 
to sell important stocks, with the result that he loses a fortune. 
The man whom Nan marries endeavors to kill Lawson and 
himself, and then learns that Lawson is his father. 

Emily Stevens handles the role of Nan Kennedy with dis- 
tinction, especially the spiritualistic scenes, but. as a whole, 
she is not as well cast as in some of her previous pictures. 



1340 



THE MOVING PICTURE WORLD 



December 1, 1917 



While she is the featured player, Frank Currier as Lawson is 
entitled to a large share of the acting honors. Earle Fox ap- 
pears as Billy Bond, Nan's husband; and the remainder of the 
east, including Ricca Allen, Paul Everton, Frank Joyner, Fred 
Truesdell, and Joseph Burke, are satisfactory. 

Charles A. Logue is responsible for the story, and the pro- 
duction was directed by George D. Baker. The manner in 
Which the surprise — that Bond is Lawson's own son — is sprung 
is well handled, but the story contains several familiar melo- 
dramatic situations. 



Partridge Returns East 

Division Manager of United States Exhibitors' Booking 

Corporation Makes Some Timely and Interesting 

Trade Observations. 

AMERICA'S entrance into the world war has not yet affected 
tin moving picture industry and it will probably not be 
felt for some time to come. That is the opinion of 
Joseph Partridge, division manager of the U. S. Exhibitors' 
Booking Corporation, who has just completed a trip through 
the West, during which he organized the Western sales force 
for the new concern and spread the United States doctrine of 
co-operation among exhibitors. "Despite the drain of the 

war upon the male 
population," declared 

Mr. Partridge, who 
henceforth will make 
his headquarters in the 
executive offices of the 
booking corporation in 
the Times Building, 
"and the tax imposed 
upon all forms of 
amusements, the picture 
theaters throughout the 
Middle West appear to 
be enjoying a period of 
unprecedented prosper- 
ity. 

"I have found that 
many of the picture 
distributing concerns 
that have not already 
absorbed the tax are 
setting cancellations by 
the wholesale. The ex- 
hibitor has decided to 
make a determined 
stand in the tax contro- 
versy and there will 
have to be a show- 
down sooner or later. 

"In all parts of the 
Middle West which I 
visited exhibitorial in- 
terest in the U. S. Ex- 
hibitors' Booking Cor- 
p o r a t i o n proposition 
was keen. One thing that impressed me was the reaction of 
sentiment among exhibitors and theatrical men of the West 
in favor of war pictures, especially the spectacular productions 
that give some idea of what warfare in Europe is like. With 
the American troops in the trenches of northern France, public 
interest the country over is focused upon the war, and there 
has developed a deep-seated demand for pictures founded upon 
some phase of the great conflict. 'The Zeppelin's Last \Raid : 
is just such a production." N. 

Mr. Partridge has practically completed the assembling \of 
the U. S. sales forces in the Middle West. A representative ot^ 
the booking corporation has been appointed in every big city N 
between New York and St. Louis and others will be selected 
in the near future for the territory beyond to the Coast. One 
representative will be stationed in each of the Hoffman-Four- 
square exchanges in those cities and will devote himself 
exclusively to handling- U. S. business. Not only will he attend 
to the booking of the U. S. productions but he also will assist 
the exhibitor in the important work of exploitation. The Mid- 
dle Western sales forces will be under the direct supervision 
of Mr. Partridge. 

Among the representatives appointed by Mr. Partridge dur- 
um his recent trip are C. E. Bond, who resigned from the 
Chicago sales staff of the Paramount Pictures Corporation, 
to handle U. S. productions in Chicago district. The Detroit 
territory will be in charge of R. Perry, formerly assistant 
manager of the Triangle in that city. Arthur Lee, who orig- 
inally had been named as Detroit representative, has been 
assigned to the Cleveland district. 




Joseph S. Partridge. 



Warner Oland, Paul Everton, Harry Benham, and J. H. Gil- 
mour. This is expected to prove the best of the Castle-Pathe 
Plays. It is a very strong story, with big situations, which 
give Mr. Parke fine opportunities for the dramatic develop- 
ment that is his particular forte. 

George Fitzmaurice is now preparing the famous A. H. 
Woods success, "Innocent," for Fannie Ward. The cast will 
also include John Miltern, of the original company, and 
Caesare Gravina. 

Hobart Henley is in the South with Gladys Hulette and 
Creighton Hale at work on what is expected to prove Agnes 
C. Johnston's best picture. Miss Johnston is known as author 
of "The Shine Girl," "Her New York," "The Candy Girl," 
and other Pathe features which have been among the hits of 
the last year. 

Albert Parker, a new Astra director, is making a remarkable 
picture from A. H. Woods' stage hit. "The Other Woman." 
The star is a big one, whom Pathe has not yet announced, 
and the supporting cast includes Milton Sills, Anna Lehr. and 
William Parke, Jr. The word from Astra is that this pic- 
ture is "great." Remarkable lighting and photographic effects 
are promised in it, and both studios are being used to at- 
tain an unusual result. 

As "The Fatal Ring" is now completed, George B. Seitz. 
director of this serial, is resting in Atlantic City. His next 
production will be one of the Pathe Plays starring Pearl 
White. This was written by Charles T. Dazey. the well- 
known playwright, and Roy Somerville. 



Special Essanay Features 

A Series of Six-Reel Subjects Soon to Be Released — 
Taylor Holmes a Leading Player. 

GEORGE K. SPOOR, president of Essanay, announces that 
that company shortly will begin the release of special 
features of six or more parts at varying intervals. The 
stories are being selected from the best books or literature of 
the day, and only stars of national importance will appear 
in them. They will be placed before the public as specials in- 
dependent of any program. 

One picture already has been completed, another is in course 
of production, and the rights for two others have been pur- 
chased and are being put into shape to put on the floor. 

The first picture will feature the former stage star, Taylor 
Holmes. It is titled "Uneasy Money," and is taken from P. G. 
Wodehouse's popular story which ran through the Saturday 
Evening Post. It was directed by L. C. Windom. The story 
starts in London, and winds up in the United States. Taylor 
Holmes takes the part of an impoverished English Lord. 

The second super-feature to be released will be that of Mary 
MacLane, the famous writer and author of "I, Mary MacLane" 
and other books. She is now working at the Essanay st udio s 
under the direction of Arthur Berthelet in one of her own 
works, "Men Who Have Made Love to Me." This is a series of 
vampirish experiences of a world-weary but beautiful woman, 
with the young men who fall passionately in love with her. 
The events have been drawn from the life of this strange 
genius of Montana, who can find a soul in a cold boiled potato, 
not necessarily as she has experienced them personally, but 
as she has seen them in real life. 

Then comes another great special with Taylor Holmes in 
"Ruggles of Red Gap," from the famous book by Harry Leon 
Wilson. This is one of the most fascinating of all the lead- 
ing characters, a type exactly fitted for Mr. Holmes. The ex- 
terior settings for this picture will be taken in Arizona, where 
locations have been found exactly corresponding to those in 
the story. L. C. Windom is now picking a troupe to accom- 
pany Mr. Holmes west, where a temporary camp will be 
established for several weeks until the picture is completed. 
\ Other interesting features soon will be announced. 



Bessie Love Company Goes to Palm Beach. 

Bessie Love, the Pathe star, has gone to Palm Beach, Fla., 
with her director, Madame Blache, and a large company, which 
includes Donald Hall and Flora Finch. Miss Love's first work 
under the Pathe banner is on Henry Kitchell Webster's "Spring 
of the Year." The script requires much work in and on the 
ocean. As the water everywhere on the North Atlantic coast 
is now too cold to do much "water stuff" in safety the trip 
to the sunny Florida sands was made necessary. 

It is interesting to note that Palm Beach now has two com- 
panies working on Pathe pictures — the Bessie Love company 
and an Astra company, with Gladys Hulette and Creighton 
Hale. The Astra company is under the direction of Hobart 
Henley, who is the latest addition to the corps of Astra direc- 
tors. 



Pathe Studio Active 

Big New Features Now Under Way With Many Well Known 

Players. 

GREAT activity with big pictures the order of the day is 
reported at the Pathe-Astra Studios in Jersey City and 
Fort Lee. Louis J. Gasnier, president of Astra, has big 
plans, and lie is working them out in a big way. William 
Parke, the famous director who has made the Gladys Hulette 
Pathe-Astra successes, is producing "The Frame-Dp," by Wal- 
lace D. Clifton, with Mrs. Vernon Castle, Helene Chadwick, 



George Tucker Directing Mae Marsh. 

George Loane Tucker is the director of Mae Marsh in "The 
Cinderella Man." Already the public is familiar with his work, 
and that audience following which fastens its interest up6n 
an individual with the determination to watch his develop- 
ment will be especially delighted over his latest achievement. 

Since the formation of Goldwyn last fa-11 two things have 
happened: Goldwyn has watched George Loane Tucker with 
the expectation of having him in its organization and George 
Loane Tucker has watched Goldwyn with a desire to share 11 
the distinctive plans and achievements of this big-best of the 
newer film organizations. 

Mr. Tucker has taken full advantage of Miss Marsh's ca- 
pacities, and the result is a real picture. 



December 1, 1917 



THE MOVING PICTURE WORLD 



.?41 



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Comments on the Films 



EXCLUSIVELY BY OUR OWN STAFF 



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General Film Company. 

THE RENAISSANCE AT CHARLEROI (Broadway Star Feature). 
— An exceptionally good four-reel 0. Henry. The director has 
admirably caught the spirit ot the story, which deals with the 
descendant ot a proud French family in Louisiana who attempted for 
a day to revive the glory of by-gone times. Reviewed at length on 
another page of this issue. 

HUBBY'S HOLIDAY (Selburn).— A two-reel picture, the first of a 
new brand. Gertrude Selby and Neal Burns are featured, and do satis- 
factory work. The situations, while not altogether new, are clean, and 
there are several laughs. The subject, involving soldiers and Red 
Cross nurses, is timely. Reviewed on another page of this issue. 

IN HIGH SPEED (Sparkle). — An ordinary comedy number, dealing 
with two rubes who visit the fair in a buggy driven by a slow horse. 
Billy Ruge is ensnared by a vampire, who drops him when his money 
is gone, while his sweetheart meets a sport with an automobile. She 
turns Billy down, and he returns to the farm, sadder but wiser. 

THE INDIAN SUMMER OF DRY VALLEY JOHNSON (Broadway 
Star Feature). — A good four- reel O. Henry offering. The hero, at the 
age of thirty-five, courts a young girl, and is disheartened when he 
catches her mimicking his youthful attire. He, however, finds out 
afterwards that she really lov.'S him. Reviewed elsewhere in this issue. 

FABLE OF THE TOILSOME ASCENT AND SHINING TABLE 
LAND (Essanay). — A George Ade fable, in two parts, concerning a 
baby born under the sign of Taurus, the bull. Afterwards in school, 
he was some speaker, though not very bright in his studies. He enters 
politics, ignores the bosses, and is turned down ; learns his lesson, 
makes up with the political powers, and eventually is rewarded by the 
people by being sent to Congress. While, as usual, the subtitles are 
clever, this fable is hardly up to the standard set in some of the 
earlier ones. 

AMBITION (Sparkle). — A one-reel comedy featuring Billy Ruge, 
based on the idea of the country girl who comes to town and gets a 
job as a maid, while her lover enters the employ of another society 
swell as a butler. They both attend a reception disguised as guests, 
are discovered and thrown out. An old idea, presented with consider- 
able slapstick work, but which contains a few laughs. 

TOO MUCH ALIKE (Jaxon). — A Pokes and Jabs comedy of ordinary 
strength. Pokes flirts on the beach, and is seen by a woman who in- 
forms his wife. With the assistance of Jabs, the butler, he is thrown 
out of the house on his return. He then seeks consolation with the 
result that everywhere he goes, and in whichever direction he looks, 
he seeks another Pokes. 

SALMON FISHING IN NEW BRUNSWICK (Essanay).— A one-reel 
sport picture of interesting quality in which we see a number of sport 
writers vacationing in the vicinity of Frederickton, New Brunswick, 
Canada. Among these merry writers are Lait, Foster, McGeehan, 
Allen, Rice and others. This is one of the best sport pictures that 
has been on the market. It is pleasingly sub-titled and is altogether 
entertaining. 

BARNYARD FROLICS (Jaxon).— A Pokes and Jabs comedy of rural 
life in which Pokes disguises as a scarecrow, and later is mistaken 
for a ghost. He does his usual acrobatic stunts and gets several 
laughs. There is a good finish, where he rides out of the picture, on 
a grindstone, by turning it upside down and using it as a bicycle. 



Fox Film Corporation. 



Artcraft Pictures Corporation. 

THE LITTLE PRINCESS, November 12.— From the story of that 
name by Frances Hodgson Burnett, presenting Mary Pickford in a 
bright and attractive role. 

THE RISE OF JENNIE CUSHING, November 10.— An intense and 
interesting story of modern treatment of the undeveloped woman. 
beautifully presented, with Elsie Ferguson in a star performance 
worthy of the name. 



Bluebird Photoplays, Inc. 



THE WINGED MYSTERY, November 26.— Five-part screen version 
of story by Archer McMackin, Franklin Farnum is featured in an up- 
to-date picture that deals with the war and gives the star a chance to 
play a dual role. It is reviewed at length on another page of this 
issue. 



Duplex Films, Inc. 

SHAME (Duplex). — There is a strong moral bent in this seven-part 
Photoplay produced by John W. Noble. The injustice handed out to 
illegitimate children is the theme, and the finish is not a happy one. 
Zena Keefe is fine in the leading part. A longer review is printed on 
another page of this issue. 



THE TROUBLEMAKERS (Fox Standard), December !>.— A picture 
playing up the two popular children, Jane and (Catherine Lee. It is 
not a good picture for children, because the ending is a death-chamber 
scene that is gruesome. The antics of the children in the early half of 
the picture made the large audience at the Audobon theater, a neigh- 
borhood house on upper Broadway, New York City, laugh many times. 
For a more detailed notice see elsewhere in this issue. 

Greater Vitagraph. 

THE GRELL MYSTERY, November 1!).— This five-,, : m Blue Ribbon 
Feature is a rattling good detective story with a well-sustained interest 
and is capably played by Earle Williams and the rest of the cast. It 
is given a longer review on another page of this issue. 

BOBBY TAKES A WIFE (Vitagraph).— There is a clever idea in 
this one-reel comedy, and Bobby Connelly and little Aida Morton act 
with their usual "cutability," but the grownups in the picture clown 
their parts unnecessarily. By imitating the foolish actions of their 
parents, the children show them just how foolish they really are. 

PARCHED TRAILS ( Vitagraph).— The eleventh number of the Vita- 
graph serial, "The Fighting Trail. ,- still does credit to its name. There 
is the usual swift action and scenes in the desert that are highly 
dramatic. If the picture keeps up the pace to tin' mil, it will establish 
a record for live situations. 

GRIT AND GRATITUDE (Vitagraph) .—This one-reel "knock-about" 
is another version of the "Lucky Jim" theme and is very amusing. It 
was written and directed by Graham Baker, and Patsy De Forest has 
one of the roles. 

George Kleine System. 

THE DREAM DOLL (Essanay). December 10.— A remarkable doll 

bomedy, written and directed by Howard S. Moss. Marguerite Clayton, 

/Ernest Maupin, Bobby Bolder and Rod La Rocque appear in the living 

cast, the doll characters, of course, occupying the center of the stage. 

An extended review appears on another page, this i 



Metro Pictures Corporation. 

THE ADOPTED sox, October 29.— Francis x. Bushman and Beverly 

Bayne are featured in this six-part production, wuieh deals with a 
mountain feud and abounds in gun-play. A typical Bubhman picture. 
giving him good opportunities, but without much originality of theme! 
Reviewed on page 1100 of issue of Nov. 21. 

THE OUTSIDER. Xovember 5. — A crook mystery picture, involving 
the theft of jewels in high society. Emmy Wehlen is teaturcd and is 
attractive as the shop girl, who becomes social secretary to a wealthy 
woman, and is unjustly accused of stealing her Ji longer re- 

view appears elsewhere in this issue. 

REBELLIOX OF MR. MINOR, November 12. A typical Drew comedy. 
Henry Minor, a hen-pecked husband, asserts his Independence and 
he is boss. His wife employs diplomacy, eaters to his every whim, sends 
all bills to his office, phones him regarding all matters, until ! 
comes disgusted, and is glad to let her administer home affairs un- 
hindered. 

Mutual Film Corporation. 

JERRY'S RUNNING FIGHT (Cub), November 15. While the com- 
edy in question may be quite up to the standard of other Jerry num- 
we cannot enthuse over it. It has some funny moments, for in- 
stance, where father and the detective mistake a small boy, dis- 
guised in the former's daughter's Clothing, fur the real thing, and find 
out to their disgust that the young lady and Jerry > 
The seems in the hotel where Jerry, unable to find a mini 
the girl, would not please a refined audi. 

PLEASE HELP EMILY (Empire). November 17. -An unusually 
pleasing live-reel comedy featuring Ann Murdoch with a 
cast. The production is based on a former Frohman ritten 

by H. M. Harwood. and is ably directed by Hell •,. A full 

review of the production will be found elsewh 

SNAP JUDGMENT (American). November 10.— A i unedy 

featuring William Russell. The picture treats particularly o 
plication attendant on a matter of double identity and has some In- 
teresting moments, including several good fights, but is rather im- 
passible in plot. A full review will be found elsewl 

A MAID TO ORDER (Strand). November 20.— A comedy without any 
striking features. Millie Rhodes and Jay Belasco are the featured 
members of the cast and do their best with a slim situation in which, 
in order to rent her fathers house, the daughter turns maid and hauls 
in a strange young man from the street to act as butler. At the 
crucial moment a real maid and butler arrive on the scene. 



1342 



THE MOVING PICTURE WORLD 



December 1, 1917 



THE LOST EXPRESS NO. 10 (Signal), November 22.— "The Secret 
of the Mine" is the title of this number of the serial, in which Helen 
Thurston finds her way into the middle of the stolen load of ore on its 
way to be deposited by the enemy in the "lost express," and is dis- 
covered and left bound on the floor of a cabin. From here she manages 
to make her escape through a drain which leads to the other side of 
the mountain, after cutting the rope with a piece of a broken dish. 
The agents of the Baron, upon finding that she has escaped, blow up 
the mouth of the drain on the side of the mountain from which she 
has emerged, and so the trail of the express is again lost. 



Paramount Pictures Corporation. 

JACK AND JILL (Morosco), November 12. — Jack Pickford and Louise 
Huff are featured in this story of New York and Texas. It is a story 
that will interest, has elements of comedy and considerable suspense. 
There is fast and rough riding of the western type. The subject is re- 
viewed on another page. 

NUTTY KNITTERS (Klever), November 19. — Quite an amusing 
burlesque on the present knitting fad. In this comedy, which is re- 
viewed at length elsewhere, police are knitting, the street cleaners are 
knitting, and in fact everyone is knitting, including the hero, who, in 
trying to deceive his intended father-in-law, who is to give him his 
daughter on condition that he knit fifty sweaters himself, hires a knit- 
ting machine for the purpose. 



Triangle Film Corporation. 



Pathe Exchange, Inc. 



THE END OF THE TRAIL (Pathe), November 18. — Episode No. 20 of 
"The Fatal Ring." This characteristic number brings the serial to an 
entertaining close. The scenes are transformed to Arabia, where all 
of the principals appear at the temple. Carslake reaches the idol first 
and obtains the mysterious chemical, by which he dissolves the body 
of the Priestess into nothingness. Pearl and Tom appear suddenly, 
and, during their struggle with Carslake, the chemical flashes its rays 
upon him and he passes from the scene also. Tom and Pearl then take 
the diamond and the ring and plan their future happiness. This serial 
has been filled with action and, though rather slight in plot, has held 
the interest throughout. It adds another success to the serials fea- 
turing Pearl White. The other principals, Henry Gsell, Warner Oland 
and Ruby Hoffman, have also done pleasing work. 

THE GAUNTLET OF DEATH (Pathe), November 25. — Episode No. 1 
of the new serial, "The Hidden Hand." This brings immediately be- 
fore the observer a weird and mysterious situation, in which a mil- 
lionaire named Whitney and his visitor, the Grand Duke, are found 
on the floor of a room in a dying condition. Many characters are in- 
troduced, including Doris Whitney, the supposed daughter of the mil- 
lionaire; Verda Crane, his ward; Jack Ramsey, a secret service man; 
Dr. Scarley, in love with Doris, and a mysterious individual designated 
as "The Hidden Hand," with his accomplice. The Grand Duke's story 
dates back to a period of eighteen years before, in a foreign country, 
and has to do with Doris* parentage. The serial opens in a very prom- 
ising way, combining mystery of an intense, melodramatic sort with a 
competent cast of performers. 

ALL ABOARD (Rolin-Pathe) , November 25. — A characteristic one- 
reel comedy of the eccentric, knockabout type, featuring Harold Lloyd, 
Harry Pollard and Bebe Daniels. The former, in love with a rich 
girl, hides in one of the family trunks and meets with many amusing 
adventures. This is a successful offering of the kind, and makes a good 
number of the nonsensical type. 

THE GEMS OF JEOPARDY (Pathe), November 25.— Episode No. 11 
of "The Seven Pearls." Some very melodramatic incidents occur in 
this number. The first of these is when Perry Masons suspends a jar 
of vitriol over Ilma's head, which threatens to fall when the candle 
burns down. Kismet, the Sultan's emissary, saves the girl. Harry and 
lima then invade the home of Stokes, to whom Perry has given one of 
the pearls. Fighting occurs, in the house and on the roof tops. The 
action is clearer in this instalment and has considerable suspense. 

SYLVIA OF THE SECRET SERVICE (Astra-Pathe), November 25 — 
A five-reel number, featuring Irene Castle as Sylvia Carroll, of the U. 
S. Secret Service. She aids in bringing to justice a gang of thieves 
who have stolen the famous "Kimberly" diamond. The plot Is not a 
powerful one, but the various episodes are full of action and general 
interest. 'Mrs. Castle is also given opportunity to display numerous 
beautiful gowns in one of the roles she assumes. J. H. Gilmour and 
Elliott Dexter are among the others in the cast. Reviewed at length 
elsewhere. 



Renowned Pictures Corporation. 

A SOUL FOR SALE, November. — A six-reel number, featuring 
Dorothy Phillips. The story, written by Evelyn Campbell and adapted 
by Elliott J. Clauson, pictures- the 'evils of high society. There is a 
great deal of crudeness in the production, though the story interest is 
quite strong. The heroine's mother compromises her good name in try- 
ing to marry her to a man of wealth. Reviewed at length elsewhere. 



Select Pictures. 

THE SECRET OF THE STORM COUNTRY (Select Pictures).— 
Norma Talmadge in a five-part screen version sequel to Grace Miller 
White's "Tess of the Storm Country," gives an excellent performance 
of the part. A longer review was printed on page 1190 of the issue of 
November 24. 



THE REGENERATES, November 25.— Walt Whitman and Alma 
Ruebens are the leaders in this five-part photoplay, which uses for its 
theme the pride of family. The picture is well acted. A longer review 
is printed on another page of this issue. 

FOR VALOR, November 25. — This five-part story is founded upon 
a vital, but little discussed, phase of the present war and will win the 
sympathy of any body of spectators. Winifred Allen gives a fine im- 
personation of the leading role. A longer review is printed on another 
page of this issue. 



Universal Film Manufacturing Company. 

ANIMATED WEEKLY NO. 98 (Universal), November 14.— Numer- 
ous views of Uncle Sam's army in the making head this number. Food 
Conservation, Boy Scouts' Activities, big New York fire and cartoons 
by Hy Mayer are among the other features shown. 

CURRENT EVENTS NO. 27 (Universal), November 1G.— Scenes from 
the recent election contests open this number. Other topics treated are 
London Bomb-Proof Protections, American Caterpillar Tractors In 
France, Pennsylvania Explosion, Italy's King at the Front and cartoon 
reproductions. 

THE MAN FROM MONTANA (Butterfly), November 19.— A five-reel 
feature, written by Harvey Gates and produced by George Marshall. 
Neal Hart, Vivian Rich, George Berrell and others appear. The story 
is one of an adventurous, melodramatic type. Some of the incidents are 
not entirely plausible, but this is not altogether essential in a yarn of 
this type. It begins with a mining swindle, to which an innocent girl 
is made a party. The hero, who has been victimized, sets out to ootain 
justice, and in the course of the story falls in love with the girl and 
marries her. Reviewed at length elsewhere. 

WATER ON THE BRAIN (Nestor), November 26.— A very funny 
number, by Tom Gibson, featuring Wifliam Franey, Lillian Peacock 
and Milburne Moranti. The former appears as a burlesque Sherlock 
Holmes and uses the "Smellograph" and other new inventions for de- 
tecting crime. This is extremely laughable and one of the best de- 
tective travesties yet shown. 

KID SNATCHERS (L-KO), November 28.— A two-reel comedy of the 
knockabout, nonsensical type, in which a number of children take part. 
The scenes begin in a day nursery, run by Dr. Perr. The milk man, in 
love with the nurse, decides to kidnap both the girl and a little child 
heiress. There is a chase which develops some humorous moments. 
This should have quite an appeal to children. The situations are not 
rough, but merely ridiculous. Eddie Barry, Gladys Varden and Ed 
Lorry are in the cast. 

THE LION'S CLAWS (Universal Special), December 1.— Episode No. 
7 of "The Red Ace" serial. The number is full of exciting fighting 
and the melodrama moves at a fast pace. Marie Walcamp furnishes 
a few thrills, especially when she leaps from a speeding buggy to a 
tree and later on to a horse. Some of the exterior scenes are beautiful. 
The chapter tells of the attempt of the gang to kill the youth who has 
come to help the girl. Suspense is fairly good and the number conse- 
quently thrilling. 



World Pictures Corporation. 

HER HOUR, November 26. — Mother love is the theme of this six-part 
photoplay, and Kitty Gordon gives a good performance of the role. The 
story is a bit feverish, but interesting. A longer review is printed on 
another page of this issue. 

OVER HERE (World), November. — A fine two-reel offering in which 
can be seen the building of the Fort Pike, Ark., cantonment. The 
scenes of the picture show every detail in the getting of the cantonment 
ready for the occupation of 40,000 men. A full review of the produc- 
tion will be found elsewhere. 



SERIAL'S UNUSUAL TITLE BRINGING BUSINESS. 

No small part of the credit for the success of "Who Is 'Num- 
ber One?'" the new Paramount serial, starring Kathleen Clif- 
ford, is due to the unusual title given the Anna Katharine 
Green story. It is an axiom that big business on the first epi- 
sode of a serial means big business throughout its run. Adver- 
tising, of course, is necessary to bring the crowds and to estab- 
lish the fact that a serial is worth seeing. 

Unless the title is strong and easy to remember and stimu- 
lates the imagination the advertising must necessarily be weak. 
"Who Is 'Number One?' " exhibitors agree, has every necessary 
quality for advertising. It lends itself to limitless "teaser" 
campaigns, it arouses curiosity and it puts a problem directly 
up to the reader of the advertising, causing him instinctively 
to give it more than a passing thought. 

Exhibitors throughout the United States have recognized the 
value of the title and have taken advantage of it. 



RELEASE DATE CHANGED ON "THE MYSTERY SHIP." 

Postponement of the release date of "The Mystery Ship," 
Universal's latest serial, originally announced for November 
19, has seemed desirable in order that the advance prepara- 
tions may be entirely completed. An unusual amount of 
heralding, even for a Universal serial, will be applied to "The 
Mystery Ship," and the new date of release now definitely de- 
cided upon will be November 26 in all territories throughout 
the country. By that time six episodes will have been com- 
pleted and turned out of the factory ready for distribution. 



December 1, 1917 



THE MOVING PICTURE WORLD 



1343 



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State Rights Department 

Conducted bv A. K. GREENLAND 



Conducted by A. K. GREENLAND 



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Independent Exchangemen Arriving for Con- 
vention 

Large Gathering of State Right Buyers in Assembly at 
Claridge Hotel — Meetings Commence Tuesday Morning. 

THE current week will be an important one in the annals 
of those independent exchangemen who are affiliated with 
the State Right Distributors, Inc., which body went into 
convention Tuesday morning, November 20, at eleven o'clock, 
in one of the assembly rooms in the Claridge hotel. A partial 
list of those expected to be on hand appeared in an article on 
page 1193 of our last issue, but many others have advised Presi- 
dent Lesser that they would be on deck when his gavel 
called the meeting to order. Many prospective applicants 
for membership have headed toward New York for this event. 
As a result, the present week marks the presence in Man- 
hattan of more state right- exchangemen than ever assembled 
at any one time heretofore. Well in the van of the host, 
President Sol I* Lesser, after leaving San Francisco on Tues- 
day, the 13th, arrived at his offices in the Longacre building, 
where State Right Distributors, Inc., have their headquarters, 
on Saturday last, November 17. "With him on the same train 
came M. Rosenberg of Seattle, Wash., and Leon D. Netter 
of Cleveland. 



"THE BELGIAN" DEDICATED TO HERO MONARCH. 

Sidney Olcott formally dedicated his imposing production, 
"The Belgian," to his Majesty King Albert of Belgium, at an 
impressive showing of this feature at the Ritz-Carlton on 
Friday evening, November 16. The ceremony befitted the film 
which depicts the heroism of the martyred nation during its 
darkest hours. Baron E. de Cartier, the Ambassador of Bel- 
gium to this country, being confined in a Washington hospi- 
tal, could not attend the affair in person, but delegated his 
next of staff, Lieutenant d'Ursel, secretary of the Belgian 
legation, to attend the ceremonies In full uniform, which was. 
done in addition to responding to the film dedication with a 
speech of acceptance. Other speeches of the evening came 
from Captain Dugmore and Major Ian H. Beith, of the British 
diplomatic corps. 

The affair was very elite throughout quite as became a pic- 
ture of the quality of the Olcott production. At the con- 
clusion of the screening, Mme. Alda rendered the Belgian Na- 
tional Anthem, and copies of the official engrossed dedicatory 
parchment were distributed to the select audience. Assist- 
ing Mr. Olcott in the arrangements for this event. Lieutenant 
J. Georges Van Der Kley, of the French diplomatic service, 
played a very important part. 



SAWYER AND LUBIN RETURN. 

Having spent a profitable week in Chicago in behalf of 
their production, "The Warrior," Arthur H. Sawyer and Her- 
bert Lubin, executives of the General Enterprises, Inc., re- 
turned to their New York headquarters in the Longacre Build- 
ing Thursday afternoon, November 15. During their absence 
in the West a special trade showing of their Maciste feature 
had been held for the convenience of mid-Western buyers in 
the exhibition room of the Selig Polyscope Co. Three differ- 
ent territorial sales embracing wide reaches of state rights 
were disposed of in consequence and some other types of 
business were transacted by this energetic duo before they 
made their way back to Broadway. In their absence, Harry 
G. Kosch, treasurer of the G. E. Co.. journeyed to Boston 
and there sold the New England rights to Herman Rifkin, 
which transaction as well as the Chicago deals are recorded 
in our "Sales of the Week" column, elsewhere in this depart- 
ment. 

James A. Grainger, of the Allen Feature Film Co., of Chicago, 
accompanied Sawyer and Lubin back to New York, and is 
making his headquarters in the latters' offices during his 
stay in the East. 

Incidentally, the General Enterprises, Inc.. have contracted 
to handle the selling campaign on "Mother" for McClure 
Pictures. 



GROSSMAN IN CALIFORNIA. 

H. H. Grossman, president and general manager of Oro Pro- 
ductions, Inc., left his New York headquarters on Tuesday, 
November 13, spent a day in Philadelphia, and Immediately 
transcontinentaled to Los Angeles, where he now is at this 
reading. His trip concerns itself both with the sales and studio 
end. Upon his return to Manhattan, the trade can expect an 
Interesting announcement to emanate from the Oro suite in the 
Godfrey building. 



MAY JOINS U. S. EXHIBITORS. 

Allen May has been "appointed Philadelphia representatve 
for the U. S. Exhibitors' Booking Corporation, and will make 
his headquarters at the Hoffman-Foursquare Exchange, at 
1325 Vine street, in that city. He reports a spirited demand 
among eastern Pennsylvania exhibitors for "The Zeppelin's 
Last Raid." the initial release of the booking corporation. 

Mr. May is one of the pioneer exchangemen of America. 
He also is a veteran theatrical man, his experience having be- 
gun behind the footlights when he was principal soloist for 
several minstrel troupes. He also managed a number of the- 
atrical organizations. 

Mr. May took up motion pictures, and affiliated himself with 
the World Film Corporation at the inception of that company. 
He handled a number of important assignments for the World, 
and then joined the sales forces of the Universal, from which 
he comes to the U. S. Exhibitors' Booking Corporation. 



ORO SHOWS "LOYALTY" TO EXHIBITORS. 

A large delegation of New York exhibitors, headed by S. 
A. Goldsmith, manager of the Broadway Photoplay Theater, 
attended the trade showing of the Oro Pictures, Inc., initial 
release, entitled "Loyalty." The picture was shown at the 
Broadway Theater, New York, at 10.30 a. m., Friday, Novem- 
ber 16, to a well-filled house of exhibitors and other mem- 
bers of the film industry to whom invitations had been given. 
Special music, arranged by S. M. Berg, was played during 
the screening of the picture, and it harmonized very well with 
the action and atmosphere of the production. Incidentally, it 
might be mentioned that the cue sheet arranged will be given 
to all exhibitors who play "Loyalty." 



OHIO CENSORS PASS "LUST OF AGES" WITHOUT A 

CUT. 

The Ohio Board of Censors, after viewing "The Lust of the 
Ages." passed the production without a single alteration or 
elimination last week. This is an interesting situation in view 
of the fact that this same production has met with alteration 
at the hands of other censor boards. Leon Netter, of the 
Masterpiece Attractions, of Cleveland, the state rights pur- 
chasers of that production for Ohio, personally presented the 
production for review. 



BURNSTEIN ON SELLING TRIP. 

Jules Burnstein, sales and general manager for the John 
W. Noble production "Shame," shown to the trade for the 
first time last week, left town on Monday, November 19. for 
a short trip to Boston in the Interests of the Noble state right 
offering. He expects to be back at his desk In the Brokaw 
building not later than the middle of this week. 



RANDOLPH IN NEW POST. 

D. C. Randolph, one of the pioneer distributors In the 
Southern States, sold his interest in the All Star Features 
Co. of Jacksonville, Fla., and announces that he will assume 
the management of the recently organized Exhibitors Book- 
ing Association with headquarters in Jacksonville. 



State Rights Buyers! 

The Moving Picture World desires to advise 
the manufacturing trade, through its columns, 
whenever you or any of your staff are due 
in New York. In this way we will he able 
to render your trip more effective, particular- 
ly if you advise the date of arrival, contem- 
plated length of stay, and hotel where you 
will slop. 

Write if letter will reach us sufficient- 
ly far ahead— otherwise wire to the 

State Rights Department, Moving Picture World 
516 Fifth Ave. New York City 



1344 



THE MOVING PICTURE WORLD 



December 1. 1917 




Robert W. Priest. 



Co-Operate With the Exhibitor 

Robert Priest Contends for the "Live and Let Live" Policy 
in Marketing Pictures. 

IT should be the earnest desire of those of us who expect to 
remain in the film industry to lend a helping hand to every 
deserving person in the business who has legitimate in- 
tions, and who signifies his willingness to assist in codify- 
ind elevating our chosen field. 
There are certain fundamentals upon which too much stress 
cannot be laid. Some of them are experience, integrity, and 
money with which to operate legitimately. 

Over one hundred and twenty-five so-called independent 
buyers and exchangemen have failed within the past twelve 

months because they 
were lacking in some 
or perhaps all of the 
essentials that go to 
make a successful and 
thriving business in the 
marketing of feature 
pictures. 

Producers, bank ers, 
actors, salesmen, sten- 
ographers, and clerks 
suffered because of 
these failures. It is 
reasonable and even 
logical to surmise that 
most of the failures 
could have been pre- 
vented had the re- 
sponsible persons only 
possessed a small de- 
gree of foresight. What 
I mean by foresight is 
not something beyond 
the ken of human be- 
ings, but the ability to 
sit down and reason. 

Take, for instance, 
some of the outstand- 
ing causes of failure — ■ 
inexperience, lack of 
capital, eagerness of 
big undeserved profits, 
false values, concentra- 
tion on features that 
exhibitors don't want, 
overlooking new demands of exhibitors, bad buying prac- 
tices, unwarranted overhead expense, bad sales methods, under- 
rating competition, lack of business methods and unwilling- 
ness to help the exhibitor. 

The exhibitor, I desire to emphasize, is the backbone of 
the industry. The sooner the distributor realizes this fact, 
and begins to cultivate him, the quicker the industry will find 
its balance and bankers and financiers recognize it as a 
legitimate commercial risk. 

There is one thing that I cannot reconcile myself to, and 
that is the apparent inability of so called executives to solve 
the problem of valuations on feature pictures. So far as I 
have been able to learn from observation the sales of a fea- 
ture degenerate into a battle of wits: the seller asking an un- 
reasonable price, and the buyer either countering with a more 
or less legitimate offer or departing with a well developed sus- 
picion that he has been mistaken for an idiot, and consequently 
nursing a grouch against everybody in the selling end. The 
same condition existed in the retail merchandise business until 
John Wanamaker opened his Philadelphia store, and proved 
that business could be done legitimately and a fair profit made 
without offending everybody that came along. 

The selling end of the film business is waiting for a John 
Wanamaker. When will he appear? 

I don't wish to be misunderstood in my reference to solv- 
ing the problem of valuation. I do not contend that because 
a picture costs a modest figure it isn't worth a handsome sum, 
because some of the biggest money makers were comparatively 
cheap productions because of efficiency in making and busi- 
ness acumen in contracting for artists and selecting scenarios 
and texts. But what I do mean, and wish to emphasize with 
all the power at my command, is that independent producers 
should fisure to sell to the state rights buyers at a reasonable 
price, so that they as distributors can afford to rent to ex- 
hibitors at a reasonable price and all can make some of the 
profit. That is the only solution that I can figure out whereby 
all can share in the prosperity that we are seeking. 

An important fact to keep in mind while considering the 
above is that the renter collects, perhaps on a false valuation, 
and therefore makes his profit, while the exhibitor, after 
listening to the glib sales arguments of a salesman, pays his 
good money and is left with a bag to hold, for the very good 
on that the salesman didn't call on all of the patrons of 
Hi' theater and convince them the same as he did the ex- 
hibitor. Equity is a good watchword, and should be adopted 
I slogan by every independent producer and distributor. 
Exhibitors don't mind losing occasionally if they are permitted 
to win once in a while. But if they find that the odds are al- 
ways against them they are liable to rebel. 

Personally, I believe the independent producer and the in- 
dependent distributor hold the future of the film industry in 
the palms of their hands. 

All that is necessary to achieve unqualified success is co- 
operation with and consideration of the exhibitor. 



TOM NORTH ON THE JOB. 

During one of Tom North's recent return trips to the Pathe 
office at 25 W. 45th street, where the state rights department 
of Pathe is located along with the general administrative head- 
quarters, a representative of the Moving Picture World hap- 
pened to catch him in. This is quite a feat these days, when 
Tom is sleeping in Pullmans and eating only in buffet cars 
and diners. 

Much has the Pathe state rights head accomplished, however, 
while away from New York. He has paved the way for the 
successful exploitation of the series of twelve Russian dramas 
that the Pathe state rights department has taken over for 
the Russian Art Film interests. One of the things attended 
to on this three-week journey of North's was the showing of 
the first of this series, "A Painted Doll," featuring Tanya 
Fetner, Ivan Mozukin, and Natalia Lesienko, to various of 
the censor boards throughout the country, notably in Chicago, 
Columbus, and Philadelphia, where, in each instance, the de- 
sired O. K. was forthwith affixed. 

Another of his accomplishments was the installation of 
especially prepared phonograph discs, which are designed to 
instruct the exchange salesmen throughout the country as 
to the exact pronunciation of the Slavic names of the cast 
in the Russian series. These discs were prepared at the sug- 
gestion of Tom North, himself, and that of Louis Goldsoll, 
who represents the Kaplan interests. 

Then, too, special trade showings of both "A Painted Doll" 
and the second feature, "The Queen of Spades," have been ar- 
ranged in numerous metropolitan centers, including Boston 
at the Park theater on November 15, Cleveland at the Stillman 
theater on November 17, Detroit at the Washington theater 
on November 19, Cincinnati at the Sinton Hotel on Monday 
last, November 21. Mr. North attended each of these ex- 
hibitions, and saw to it that everything transpired as per 
schedule. The showing in Cincinnati was indeed the occasion 
for an important gathering, as Tom had invited the local Busi- 
ness Mens' Club, the Chamber of Commerce, the Commercial 
Club, the Jewish Alliance, the leading Queen City publishers, 
and last but not least, three of the most important first-run 
exhibitors in neighboring cities, viz.: Gil Burrow, of Dayton; 
the Dusenberry Brothers, of Columbus, and Frederick Levy, 
of Louisville. 



STEGER IN NEW OFFICES. 

Now that Julius Steger has entered partnership with Joseph 
Schenck and Lee Shubert, as announced in the October 27 edi- 
tion of the Moving Picture World, the firm has opened offices 
on the third floor of the Longacre building under the name 
of S. & S. Photoplays, and carries the names of Mr. Schenck 
and Mr. Steger on the door. The decorations in the interior 
were left to the skill of the latter, and are that tasty that 
they deserve special comment, particularly as to their harmoni- 
ous arrangement. 

Mr. Steger is as ever all enterprise and enthusiasm despite 
the fact that he has been working up to the full limit of en- 
durance the past many weeks. Right now he is engaged in 
cutting and subtitling his latest production, "Just a Woman," 
the Eugene Walter story, in which Charlotte Walker has been 
featured. He promises a trade showing of this state rights 
feature about December 1. This accomplished, Steger will de- 
vote his attention to the cutting and subtitling of another re- 
cently made production featuring Evelyn Nesbit. The title of 
the offering is "Disillusioned," and is claimed to be a most 
worthy successor to the last Nesbit success, "Redemption." A 
trade showing of this state rights production is promised about 
the first of the new year. In the meantime, about December 
15, Steger plans to commence work on the next S. & S. produc- 
tion at the Crystal studios. 



ROSENTHAL RETURNS TO COAST. 

Charles Rosenthal, one of the partners in the M. & R. Fea- 
ture Film Exchange, San Francisco and Los Angeles, who has 
been in New York City and its environs on a state rights film 
buying mission for his firm since October 15, left Manhattan 
for his home land Monday, November 12. During the month 
that he spent in the East he did considerable buying, all of 
which has been reported to the trade in our columns in the 
order in which Mr. Rosenthal announced his purchases for 
publication. 

In his farewell statement to Broadway, Mr. Rosenthal re- 
marked that he wanted to thank the numerous members of 
the film fraternity here who made his trip an enjoyable mix- 
ture of business and pleasure for the many courtesies extended 
him. He also wanted to compliment the state rights market 
on the goodly number of excellent features now being offered. 
He promises to return again as soon as his business interests 
on the Coast will allow him, but is arranging to have an ac- 
credited representative here who ■will review the state rights 
product for him in his absence, and recommend such releases 
as measure up to the M. & R. standard. The identity of this 
individual will be announced in the very near future. It will 
also be the duty of this representative to handle the ex- 
tensive trade paper campaign that the M. & R. folk are about 
to begin. 



SPITZER INSURES BILLY WEST. 

The King-Bee Films Corp., through Willard .Curtiss, insur- 
ance broker, have taken out an insurance policy on Billy 
West's life for fifty thousand dollars. The policy is to run 
five years, this being the length of Mr. West's contract with 
the King-Bee Film Corp. 



December 1, 1917 



THE MOVING PICTURE WORLD 



1345 



Phil Kauffman, Commuter from Canada 

This Enterprising Exchangeman Can Be Found in Man- 
hattan Three Times Per Month on Buying Missions. 

Whenever word is passed around that Phil. Kauffman is 
In New York no surprise whatsoever Is occasioned. Visits 
from commuters, even though they are made from the Domin- 
ion of Canada, go almost unnoticed. This is particularly true 
in one sense, in the case of the general manager and vice- 
president of the Globe Films, Ltd., of Toronto, Montreal, Win- 
nipeg, Oalgary, Vancouver, and St. John, firstly because this 
little hustler is so modest by nature and disposition, and sec- 
ondly because he is due about every ten days. 

His unobtruslveness, however, meets with emphatic contra- 
distinction, when one 
measures the extent of 
his deeds and business 
capacity. It is now state 
right history that 

Kauffman resigned the 
general management of 
the Famous Players 
Film Service, the Al- 
len concern, of Canada 
after over seven years 
connection, only three 
months back (August 11 
of this year) to go in- 
to business for himself 
under the firm name of 
Globe Features, Limit- 
ed, with headquarters 
in Toronto. In the short 
space of a quarter of a 
year, this Canadian 
state right exchange- 
man has girdled the 
Dominion with a belt 
consisting of six dis- 
tributing centers, in the 
towns mentioned in the 
first paragraph. 

As a buyer of inde- 
pendent offerings, 
Kauffman stands sec- 
ond to no one, and now 
includes in his library 
of film productions 
such subjects as the Paralta output for all of Canada, "The 
Warrior," "Birth," all of the Ivan product, the Metro spe- 
cials, including "Romeo and Juliet," "The Call of Her People" 
and "The Slacker" for Western Canada; "The Libertine," 
"The Jockey of Death," "Redemption," "Condoned Sin," the 
Selig re-issue of "The Spoiler," the series of eight Ogden 
Lillian Walker productions from "The Lust of the Ages" to 
the forthcoming ones, and other features too numerous to 
enumerate for want of space. 

One interesting point in the life of Mr. Kauffman is the fact 
that he was the pioneer exchangeman of Manila, P I. From 
this American possession, he introduced the first of the Power's 
machines to the Orient and sold much of the old films of 
the defunct Motion Picture Distributing and Sales Company 
to exhibitors in Japan, China and the Far East. In those 
days he operated under the name of The American Film Ser- 
vice. Another feather in Phil's cap is the fact that he, while 
with the Allen interests, exploited the official British war 
pictures throughout Canada. 

Though a subject of England by residence these many 
years, Kauffman is by birth an American, having first seen 
the light of day in upstate New York. He was in town last 
week, and is due again before the first of December. 




Phil Kauffman. 



PEGGY HYLAND— MAYFAIR. 

Peggy Hyland, who has deservedly attained screen popu- 
larity in the role of "Persuasive Peggy" in the six-part May- 
fair production of that name, is a young English actress who 
acquired her stage experience with Cyril Maude. 

In London, Miss Hyland passed from the stage to the screen 
and made many notable successes there, before coming to New 
York. Her work with the Vitagraph Company and the 
Famous Players will be fresh in the recollection of motion 
picture exhibitors and the public. She belongs to the newer 
and younger class who has the intelligence to perceive that 
the screen offers greater possibilities of success in artistic 
dramatic work than the speaking stage, and her future career 
will be watched with interest everywhere. 



W. H. CO. WILL ASSIST BUYERS. 

The \V. H. Productions Co. are busily working on 8 cam- 
paign book which they claim will be composed of i sary 
brain work so that a novice could take their production of 
Wm. Hart in "The Bargain" and make a success of it. In ad- 
dition to this one, three and six sheet posters have been pre- 
pared in three different styles. A 2 1 sheet has also been de- 
signed, and these combined with a special advertising cam- 
paign cannot fail to prove a decided benefit to exchange and 
exhibitor. The conditions of each exchange will be studied, 
and other material necessary to the success of their produc- 
tions in the respective territories will be forwarded to them. 



SALES OF THE WEEK. 

Herebelow a Compendium of the Selling Activities Recorded 
in the State Rights Market the Past Seven Days. 
Harry I. Garson, manager of Clara Kimball Young, acting 

in behalf of the Harry I. Carson Productions, Of Detroit, pur- 
chased from the Triangle Film Corporation the w. II Har( 
picture, "A Cold Deck," for the State of Michigan, other big 
films will probably fall Into ('.arson's lap, as lie is negotiating 
for several features that are looked upon as marked suc- 
cesses. 

» » * 

The New Jersey territory was disposed of for the May fair 
production, "Persuasive Peggy," by the Arm of Bhallenberger 
& Priest to H. Heldelberger, of the Civilization Film Cor- 
poration, of Newark. Thus "Persuasive Peggy" continues 
to maintain its reputation of being one of the fastest selling 
state rights propositions on the market. 

* * * 

Miller and Wilk announce the sale of "The Whip' to J. 
Frank Hatch, of Newark, N. J., for the states of Pennsylvania, 
Ohio, and West Virginia. 

* * * 

The Dawn Masterplay Co., of Detroit, Mich., have Becured, 
through the firm of Hiller and Wilk, the Michigan rights for 
"Raffles." As previously reported in these columns from time 
to time, this firm, which represents an enterprising partner- 
ship between I. M. Freiberg and Arthur Hyraan, have also 
secured through this same agency such other productions as 
"The Cold Deck," "Wrath of the Gods," "The Whip" and 
• i ledemption." 

* * * 

The Denver firm of Swanson and Nolan have contracted for 
"The Cold Deck," the William Hart production, for the states 
of Colorado, Wyoming and New Mexico. The deal was con- 
summated direct between the western exchange heads and 
the Lynch Enterprises. 

* # * 

W. E. Drummond who, with Nat Royster, conducts Ten- 
nessee's aggressive state right exchange with headquarters 
in Knoxville and called The Special Features Co., are keeping 
up their steady rate of picture buying. This week it is "The 
Whip." Hiller and Wilk turned the deal for Florida and 
Georgia. 

* * * 

Another buy for J. Frank Hatch, of Newark, N. J. This 
time it was "Fighting in France" for New Jersey, and pos- 
sibly eastern Pennsylvania. Hiller and Wilk made the sale. 

» • « 

Sikawitt and Goldstein, New York, have sold to the Globe 
Feature Film Co., of 20 Winchester street, Boston, Mass., the 
New England rights to their five-reel production, "The Human 
Orchid," featuring Walter Miller. Irva Ross and Howard Hall. 

* ♦ » 

A. H. Sawyer and Herbert Lubin of the General Enterprises, 
Inc., announce the sale of "The Warrior" to the Allen Fea- 
ture Film Co., of Chicago, 111., for the territory of Illinois, 
Michigan, Iowa, Nebraska, Indiana and Ohio. The sale was 
made in Chicago during the trip of the G. E. heads to that 
city. 

* • • 

The Minnesota, Wisconsin, North and South Dakota rights 
on "The Warrior" have been sold by the General Enterprises, 
Inc., to Mr. J. E. Kemp, general manager of the Westcott Fea- 
ture Film Co., of Minneapolis. This sale was closed in Chi 
while Mr. Kemp and Messrs. Sawyer and Lubin of the G. K. 
Company were in that city last week. 

* • • 

Harry G. Kosch, treasurer of the General Enterprises, Inc., 
announces the closing of the deal whereby the complete New 
England rights on "The Warrior" have been sold to the 1 
ern Feature Film Co. of Boston, of which Herman Rifkin is 
the controlling figure. This deal transpired in the Hub city, 
Kosch journeying to Massachusetts and the Rifkin headquar- 
ters. 

* * • 

U. Uno, film importer of Japan, entered into an arrange- 
ment with B. S. Moss last week to take over the rights to 
exhibit in the flowery kingdom "One Day." and the rights to 
"Boots and Saddles," adapted from Eugene W. liter's play <>f 
that name. M. Wenecor represented the Moss interests in the 
deal. 

* • • 

Joseph A. Golden, president of the Triumph Film Corpora- 
tion, announces the sale of "The •Libertine" starring John 

in and Alma Hanlon, for the entire Dominion Ol 
to Phil. Kauffman, general manager of the ures, 

Ltd., of Toronto. 



LEAH BAIRD IN DEMAND. 

In the forthcoming [van production, "Life \- ilnst ii- 
Leah Baird will appear in a prominent role. Indeed, this 
comely maiden has become a fixture in the Ivan studios, in- 
somuch as she has now appeared in a majorlt 
this firm has offered to the film market. Edmund I 
is directing the making of this latest production. 

Incidentally, Miss Baird, who will soon start work on the 
first of her six super photoplays, will make three pictures in 
the East and the others in Pensacola, Fla. The name of her 
director will be shortly announced. 



1346 



THE MOVING PICTURE WORLD 



December 1, 1917 



Sherrill Spectacle Begins Production 

Director General Noble Due on Location Next Week — First 
Two-Acre Plot Leased. 

Tlnl camera work on the newly announced quarter 
million dollar production promised bj William L. Sher- 
rill. president <>f the Frohman Amusement Corporation, 
will begin Monday morning, November 26, under the personal 
direction of .lack \V. Noble, supervising director of the forces 
that will enact the stupendous feature, which will bear the im- 
tltle "The Birth of a Race." Tampa, Florida, is the 

locatb f the initial Noble activities. Here a fifty-two acre 

plot known as Sulphur Springs Park has been leased for a 
terms of six months. The colossal hotel that graced this sec- 
tion will be used for dressing rooms and southern office head- 
quarters of the Noble caravan. 

So comprehensive is the scope of the forthcoming spectacle, 
irdlng to its makers, that, though thousands of actors will 
be used in its many scenes, since in finished form the pro- 
duction will warrant a length of ten to fifteen reels no one 
uld possibly be big, capable, and versatile enough to 
be featured, nor no group of stars for that matter. However, 
each of the more important roles will be entrusted only to the 
of highly reputable and recognized artists now before 
the public. In theme, the spectacle will traverse the entire 
gamut of time from the days of the planet Earth's creation. 
It will be r< only conceivable how so magnitudinous a spectacle 
would require an outlay of $2">0.000. 

Mr. Noble, three directors, -cameramen, artists, and others are 
scheduled to leave New York for Tampa, where carpenters, 
etc., are already at work, on Wednesday, November 21. 



SING SING WANTS WEST. 

B. J. Meagher, chairman of the Mutual Welfare League of 
Sing Sing, writes the King-Bee Films Corp. as follows: "May 
we ask you to kindly loan us a print of one of your King-Bee 
comedies for our use on Saturday, November 17? The boys 
certainly enjoy viewing their favorite comedian, and 'The 
Fly Cop.' which we showed recently, was a riot from begin- 
ning to end. Would appreciate any of the following, 'The 
Villain,' 'The Millionaire,' 'The Goat,' or 'The Chief Cook.' 



j 

4te 


' ^9p 






» 


'.'Mm 'l^Mfli 



Scene from "The Hobo" (King-Bee). 

Trusting we may be favored in this instance, and assuring you 
of our hearty appreciation and thanks for past favors, with 
all good wishes, we are, etc. 

"P. 8. If you have a cut of Billy West that you can loan 
us for use in our December bulletin we shall deem it a great 
favor, and return to you when through using." 



SIMULTANEOUSLY ON SCREEN AND STAGE. 

Elizabeth Rlsdon, the star of George Loane Tucker's 

•Mother," now being disposed of on the state rights plan by 

McClure Pictures, will have the experience of appearing in 

many cities throughout the United States simultaneously on 

.en in the near future, as is the current experi- 

Other stars of primary calibre. 

This situation is due to the fact that "Misalliance," the 

William Faversham production of George Bernard Shaw's 

pla,j at the New Broadhurst theater. New York, 

amenclng last Monday. Miss Risdon, who is 

appearing in "Misalliance." will be seen on 

the road with the show, which will play many of the large 

roughoul the country. Inasmuch as the young actress 

on the screen throughout the country now 

in the title role of "Mother," Mr. Tucker's latest picture effort, 

she will oftimes be in two places at the one time. 

ENNIS TAKES UP NEW DUTIES. 

As announced in the November 10 issue of the Moving Pic- 
ture World. Bert Knnis has been appointed to the post of 
publicity din McClure Pictures and the Petrova Pic- 

ture Company. 

Ennil will handle exclusively the trade press exploitation 



matter for Madame Petrova and the eight starring vehicles 
in which she will appear during the forthcoming year. He 
will also publicize "Mother," the six-part George Loane Tucker 
production sponsored by McClure Pictures, together with the 
other film interests of the firm. 

Ennis, after several years in vaudeville and extensive ex- 
perience in the theatrical field in general, began his film career 
with the Vitagraph Company more than seven years ago. He 
joined the original New York Motion Picture Company follow- 
ing this, and publicized such Keystone stars as Mabel Nor- 
mand, Ford Sterling, Fred Mace, Mack Sennett, not to men- 
tion Thomas H. Ince, William Hart, and other present day 
screen celebrities. 

Accepting a bid from the Eclair Film Company he became 
publicity and sales manager for that organization. Follow- 
ing this connection, Ennis went to Providence, R. I., as 
publicity director for the Eastern Film Company, returning 
to open his own offices in the interests of Managers' Screen 
Reports, a service which acquired wide reputation among the 
exhibitors of the United States. 

In order to thoroughly familiarize himself with all angles 
of the picture industry he became manager of the largest and 
most bea.utiful house on the William Fox circuit, namely, the 
Japanese Gardens, one of New York's leading photoplay 
temples. 

After a whirlwind publicity campaign covering "The War- 
rior," the spectacle starring Maciste, Ennis was engaged for 
the post he now holds. 



BRENON GIVES LOCAL TRADE SHOWING. 

A trade showing of Herbert Brenon's production. "The Fall 
of the Romanoffs," was held Tuesday of last week at the 
Wurlitzer exhibition rooms under the direction of Sol. J. Ber- 
man, sales manager for the Brenon Distributing Corporation 
for New York and northern New Jersey. 

A number of exhibitors from this territory -were present. 
Mr. Berman made an address outlining the Brenon Corpora- 
tion's comprehensive publicity plans for "The Fall of the 
Romanoffs." The monk Iliodor, who appears in the historical 
drama, was present, and spoke to the exhibitors through an 
interpreter. 

Among the exhibitors present were the Messrs. Wolf, of the 
Adelphi; A. Bolognino, of the Arena; Blenderman, of the 
Clinton Star; C. Steiner, of the New 14th St. theater; Meyer & 
Sohneider, of the Palace; S. Kr'auss, of the Harlem 5th Avenue; 
A. Harstn, of the Regent; Edelstein, of the Mt. Morris; Hurst, 
of the Harlem Strand; Butler, of the Atlas; S. Cohen, of the 
Empire; Leventhal, of the Manhattan; Cohen & Pearl, of the 
Arcade; Silverman, of the Windsor; Shulman, of the Majestic; 
M. Machat, of the North Star; Solomon, of the Crescent; Moore, 
of the New, Newark, N. J.; Amsterdam, of the Plaza, Newark; 
Kaiserstein, of the Strand, Bayonne; Lederer. of the Colonial, 
Brooklyn; Glynn, of the Century, Brooklyn; Bock, of the 
Heights, Brooklyn; Stockheimer, of the Victoria, Brooklyn; 
Sanders, of the Marathon, Brooklyn; Rachmiehl, of the Sheffield, 
Brooklyn; Title, of the Avon, Brooklyn; Kerman, of the 
Chester, Brooklyn; Kaplan, of the Evergeen, Brooklyn; Sam 
Shear, of the Palace, Corona, L. I.; D. V. Picker, of the Bur- 
land, Bronx, New York City; Suckman, of the Golden Rule, 
Rivington, Essex; and Mrs. Webb, of the Goodwin, Newark, 
N. J. 



NEW EXCHANGE FOR DENVER. 

The formation of Foursquare Pictures, Inc., of Colorado, a 
corporation specially created "to distribute motion pictures in 
Colorado, Wyoming, Utah, and New Mexico," was effected in 
Denver on Monday, November 12. 

The officers are George Backer, M. H. Hoffman, and Ben. S. 
Cohen, and the concern mentioned will have an affiliation of 
the closest possible character with M. H. Hoffman, Inc. Among 
the "H-F" features which Mr. Cohen, who assumes the local 
management, will offer through the Foursquare Pictures ex- 
change in Denver will be "The Bar Sinister."' "The Fringe of 
Society," "The Sin Woman," "One Hour," "The Silent Witness," 
"The Great White Trail," "Her Fighting Chance," and "Madame 
Sherry." Other features just secured for his territory by Mr. 
Cohen are "The Whip," "The Zeppelin's Last Raid," and "The 
Italian Battle Front." 



STAHLER ON TRIP. 

Mr. H. E. Stahler, manager of the Pittsburgh office of the 
Harris P. Wolfberg Attractions, is leaving this week to or- 
ganize offices in Maryland and Delaware. The first produc- 
tion to be distributed in these two states by the Wolfberg 
exchange will be "The Crisis," as was also the case when the 
Cleveland and Cincinnati offices were offered. 

During Mr. Stahler's absence, J. L. Ellman will be in charge 
of the Pittsburgh headquarters. "The Crisis" has never been 
shown in the territory to which Mr. Stahler will confine his 
attention. 

C. Burchfield Kennedy is the latest addition to the sales 
force of the Harris P. Wolfberg Attractions, Pittsburgh, Pa. 

Mr. Kennedy, who will devote his entire time in Ohio and 
Pennsylvania, is a sales manager of a number of years of 
selling experience, and has. in the first week of his connection 
with the Wolfberg concern, already proven himself. 



December 1, 1917 



THE MOVING PICTURE WORLD 



1347 



Circusing "The Whip' 



Grainger Visits Gotham 



J. Frank Hatch, Controller of the Ohio, Pennsylvania and 
West Virginia Rights, Has Some Original Plans for 
Exploiting This Production. 

LAST week, news came from the offices of Hiller and Wilk, 
that they had sold the Ohio, Pennsylvania and West Vir- 
ginia rights for "The "Whip" to J. Frank Hatch, who 
now quarters himself in Newark, N. J. That news in itself 
sounds quite commonplace, until investigation reveals what 
novelties of film showmanship said Hatch intend to apply to 
the exploitation of this Irving Cummings and Alma Hanlon 
co-feature. 

"Until the open-weather season," explained Mr. Hatch to 
the representative of the Moving Picture World, "I have 
arranged it so that 'The Whip' will play the big towns 
throughout Ohio, Pennsylvania and West "Virginia; and then, 
some time in April, after all the centers of population have 
been played in the ordinary film-exchange-booking method, the 
J. Frank Hatch tented traveling production of 'The Whip' 
will go on tour throughout the rural communities of the 
aforesaid territory. This latter ground is where many pro- 
ductions never get a peep-in, merely because they either have 
no opera house equipped with projection machines, or else 
not even a building suitable for showing a picture. And when 
I mention such towns as these, it must not be judged that 
they are a collection of only twenty or thirty houses. 

"How am I going to reach these out-of-the-beaten-track set- 
tlements? That's the easiest thing to do for any man who 
ever had carnival or circus experience. I am going to engage 
a special traveling staff for this express purpose. They will 
be equipped with a hundred-foot black round top with two 
thirty-foot middle-poles. We will carry our own seating, 
lighting plant, billing staff, two or three projection machines, 
and other necessary paraphernalia, so that we can journey 
from location to location without impediment or inconvenience. 
In order to do this, I am prepared to buy two more motor 
trucks. Since I already own two trucks that I am going to 
devote to this work, and will need a total of four to carry on 
this method of exploiting 'The Whip.' I only need two more. 
Before the winter sets in in earnest. I am going to get the 
other two. 

"The trade, I believe, will admit, that I am employing new 
methods to the state-right film exploiting game, when I put 
such a practice as this into operation. At all events I shall 
put this Paragon feature on in this way, and then buy other 
productions of equal strength and later exploit them in like 
manner." 

All who know J. Frank Hatch, realize that he Is a man of 
his word and a live wire who knows how to do things and 
does them. Selling his wares in this way is nothing new to 
this hustler. For many years, Hatch ran one and sometimes 
two carnival companies of his own. Indeed, the J. Frank Hatch 
Carnival companies of the past have toured all sections of 
this country this side of the Mississippi River, from the St. 
Lawrence River southward to the everglades of Florida. In 
those days his headquarters were in Pittsburg, where he also 
conducted the J. Frank Hatch film service in the earlier 
days of the moving picture business. In those days, too, he 
was also patentee and builder of "motordromes," many of 
which are still doing a profitable business on the larger car- 
nival midways of the present day. 

Then, too, Hatch has already applied aggressive methods 
to the state-right game, though not quite as he now plans 
for his latest purchase. However, it is film history that Hatch 
exploited "The Fall of a Nation" throughout Ohio, which state 
right he controlled on this Dixon feature, in the. livest way 
that it has ever been exploited anywhere else in this country. 
At that time, Hatch played the theatres, but got in the "spice" 
by employing an army officer, with the consent of the War 
Department, if we mistake not, by name. Captain Stanley 
Lewis, who carried on a regular recruiting campaign wherever 
the film was presented. This was at the time of our difficulties 
at the Mexican border. An effective assistance to the publicity 
ideas waged in behalf of this production was the armored 
automobile that toured the territory. As to the success of 
the new method of putting forth "The Whip" — leave that to 
J. Frank Hatch! 



RAVER-THOMAS NOW ARTCO PRODUCTIONS, INC. 

The new Harry Raver mystery play is announced as near- 
ing completion. Burton King is directing the picture. Ed- 
mund Breese assumes no less than nine distinct roles in this 
feature. Alma Hanlon, one of the best liked female stars of 
the screen, plays the part of a newspaper reporter. The title 
of this feature has not been chosen as yet. One will be de- 
cided upon in a week or so. The Raver-Thomas organization 
has now definitely adopted the firm name of Artco Produc- 
tions, Inc. 



RAPF LOSES BROTHER. 

Harry Rapf, president and general manager of the High Art 
Film Corp., is mourning the loss of his brother. Miff, who died 
in a Saranac Lake, N. Y., sanatorium at the age of thirty-two 
years on Monday 12 after a lingering illness. The deceased 
was a director in the High Art Co. He was buried on Wednes- 
day last at Mt. Carmel cemetery, Cypress Hills, Long Island. 



General Manager of Allen Film Corporation Has Plans 

Under Way That Call for Important Return 

Trip Early in December. 

James A. Grainger, genera] manager of the Allen Film Cor- 
poration, Chicago, and his wife, were New York visitors, 
arriving on Friday and returning on Sunday for the western 
metropolis. Though the stay was but of forty-eight-hour 
duration, much business was crammed Into little time. The 
trip requires another visit on the part of the Allen head, in 
another two weeks, wherefore Mr. Grainger advises that he 
will return to New York again on Monday, December 3, 
accompanied by Ed Allen, president of the company which 
bears his name, and J. B. Mclnerney, secretary and treasurer 
of the firm. The latter is a very prominent figure in the 
politics of the state of Illinois. He is an ex-mayor of Joliet 
and is at this very time being groomed for the same post 
in the city of Chicago itself. 

This next trip on the part of Grainger will be a very Im- 
portant one and a large and comprehensive announcement of 
"what's doing" is promised in due time. Suffice it to say 
that very much buying of state-right productions is to be 
looked forward to when the Chicago trio hit this burg on the 
third of the coming month. 

Just prior to coming to New York this time, the Allen com- 
pany closed with the heads of the General Enterprises, Inc., 
for "The Warrior" for the states of Illinois. Michigan. Iowa, 
Nebraska, Kansas, Missouri, Oklahoma and Texas. In fact, 
Messrs. Sawyer and Lubin, of the General Enterprise inter- 
ests, formed a party with the Graingcrs en route to Man- 
hattan. 



SPANUTH ARRIVES IN EAST. 

H. A. Spanuth, president and general manager of the Com- 
monwealth Pictures Corporation, Chicago, is in New York, and 
stopping at the Astor, having arrived Tuesday evening, Novem- 
ber 13. With him came Eugene Beifeld, one of the firm, and 
C. C. Pyle, treasurer of the film company. 

Mr. Spanuth brought a finished print of the first Common- 
wealth production, which features Charlotte, the ex-Hippo- 
drome ice-skater. A trade showing of this picture will be 
given some time during the current week. However, quite as 
in the case of the title, which has not yet been selected ow- 
ing to the fact that the nationally conducted title contest has 
not closed, so, also, the date and place of this exhibition had 
not been decided upon as this article was being printed. 

Very busy has the head of this Windy City manufacturing 
house kept since breathing the invigorating Atlantic ozone, 
and he announces the engagement of Naomi Childers, former 
Vitagraph lead, for one of the important parts in the second 
Commonwealth production that goes into the studio some time 
next month. Likewise has Mark Luescher been engaged as 
his Eastern publicity man. In all, Spanuth expects to remain 
in New York City until the end of this month. 



PARALTA CLOSES FOR CANADA. 

Arrangements have been consummated between Carl Ander- 
son, president of Paralta Plays, Inc., and Arthur Cohen, presi- 
dent of Globe Films, Ltd., of Toronto, Ont.. under the terms of 
which the Globe Films, Ltd., will be the distributors of Paralta 
Plays throughout the Dominion of Canada. 

This deal will have a very deep and far reaching influence 
on the motion picture industry, as it brings into correlation in 
interests another powerful distributing organization with 
Paralta Plays, which are to be distributed throughout the 
United States by the W. W. Hodkinson Corporation. 

Globe Films, Ltd., have been a potent factor in the film in- 
dustry for a number of years, and represent in Canada the 
output of the foremost film producing companies in the world. 
Philip Kauffman, vice-president of the company, has been in 
New York for a number of days arranging the details for the 
distribution, and is most enthusiastic over the Paralta Plays 
which he has seen. 



CHRISTIE CORRECTS MISTAKE. 

A request comes this week from C. H. Christie, treasurer 
and general manager of the Christie Film Company, which we 
compliantly reproduce herewith: 

"We will be very glad if you will kindly correct the state- 
ment, made in several of the Trade Journals, to the effect that 
the King Bee Company has leased the Christie studio for a 
year. 

"While we have from time to time leased one or the other 
of our several stages for special productions, the King Bee 
Company are not engaging any part of this studio for any 
period whatever. 

"We have recently built considerable addition to our stage 
space, but as we are installing lights for the winter season, 
we will require all of our studio space for Christie Comedies." 



ORIGINAL SCORES FOR KING-BEE. 

The King-Bee Films Corp. have arranged with Bdw. LeRose 
to compose a musical score for each new release made of the 
Billy West comedies starting December 1. These scores will 
be rented to the various King-Bee Billy West comedies. If 
satisfactory arrangements cannot be made with a music 
publisher the King-Bee Corp. may publish the music them- 
selves. 



l.?48 



THE MOVING PICTURE WORLD 



December 1, 1917 



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Manufacturers' Advance Notes 



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Roundup of Cartoonists 



Universal Current Events Claims to Have Captured Thirty- 
nine Funny Men. 
UNIVERSAL Current Events, which recently inaugurated 
the policy of recreating newspaper cartoons for the first 
time in the history of the screen, announces that it has 
JUSt completed Its roster of cartoonists whose work is exclu- 
sively presented by it in the motion picture theaters. The 
list is a remarkable one, inasmuch as it includes practically 
famous cartoonist of nearly every leading newspaper in 
the United States. Here, for the first time, is given a list of 
tin 1 names of the men and papers participating in this epochal 

t : 

\V. A. Rogers, New York Herald; W. C. Morris, New York 
Evening Mail; Robert Carter, Philadelphia Press; Charles 
Henry Sykes, Philadelphia Evening Ledger; R. K. Chamberlain, 
Philadelphia Evening Telegraph; F. T. Richards, Philadelphia 
North American; John L. DeMar, Philadelphia Record; Fred 
Morgan, Philadelphia Inquirer; Nelson Harding-, Brooklyn, 
N. v.. Eagle; Ted Brown, Chicago Daily News; "Cy" Hunger- 
ford, Pittsburgh Sun; Bert Link. Pittsburgh Press; Elmer 
Donnell, St. Louis Globe-Democrat; Claude Shafer, Cincinnati 
Post; \V. A. Ireland, Columbus Evening Dispatch; Harry J. 
Westerman, Ohio State Journal; Harry Keys, Columbus Citizen; 
J. H. Donahey, Cleveland Plain Dealer; James Lavery, Cleve- 
land Press; Fred O. Seibel, Albany Knickerbocker Press; Wm. 
A. McKenna, Albany Evening Journal; W. K. Patrick, New 
Orleans Times-Picayune; Lute Rease, Newark Evening News; 
Alfred W. Browerton, Atlanta Journal; Lewis C. Gregg, Atlanta 
Constitution; "Cad" Brand, Milwaukee; Sentinel; Gaar Williams, 
Indianapolis News; Cornelius J. Kennedy ("Ken"), Buffalo 
Evening News; R. O. Evans, Baltimore American; G. R. Spencer, 
Omaha World-Herald; J. P. Alley, Memphis Commercial Ap- 
peal; Paul B. Fung, Seattle Post-Intelligencer; John F. Knott, 
Dallas News; James J. Lynch, Denver Rocky Mountain News; 
Paul A. Plaschke. Louisville Times; McKee Barclay, Baltimore 
Sun; Walter Blackman, Birmingham Age Herald; A. J. Taylor, 
Los Angeles Times; Roy Aymond, New Orleans Daily States. 



McKIM HAS BIG ROLE IN NEW HART FILM. 

Robert McKim, the talented delineator of screen scoundrel, 
has a role of almost stellar importance with William S. Hart 
In "The Silent Man," made by Thomas H. Ince for Artcraft 
Pictures. 

McKim is Ince's star villain, who can be counted upon to do 
almost anything in the way of evil deeds before the last few 
hundred feet of film, when, with the kind assistance of the 




Scene from "The Silent Man" (Artcraft). 

trio writer, he goes the way of all bad men. In Hart's new 
photoplay, to be released in the near future, McKim will be 
as the proprietor of a gam >] tee In a small town on 

the border land of the Arizona desert. He has a particularly 
QU0UB Character to portray, and it is expected he will re- 
ceive new prominence among film patrons as a result of his 
work. 



"CINDERELLA MAN" (Goldwyn). 

The release of the new Goldwyn production, "The Cinderella 
Man," starring Mae Marsh, which has been set for December 
16, has been well timed for holiday showing- at first-run photo- 
play theaters, the nature of the story making it particularly 
adaptable to feature purposes during the Christmas and New 
Year period. 

Importance of the holiday note to motion picture exhibitors 
throughout the country cannot be over-emphasized, for the 
Christmas period is notoriously slack for theaters, the money 
of the public being devoted to gifts rather than to theater- 
going; and special inducements are required to keep up the 



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Scene from "The Cinderella Man" (Goldwyn). 

average of patronage. In "The Cinderella Man" the entire 
action takes place during the Christmas season; and it is full 
of holiday decoration, Christmas cheer and good will to men. 
The stronger the holiday note in the theater, the stronger will 
be the promotion of this timely play. 

However, although the story has an unusual number of 
elements that apply to the holidays, it is said to constitute a 
year-round appeal, a fact attested by the long run of the Ed- 
ward Childs Carpenter play when it was a Broadway hit on 
the speaking stage. It is said, further, Mae Marsh has not 
found a more congenial part in her screen experience than the 
role of Margaret Caner, the millionaire's daughter in "The 
Cinderella Man." 



THE WEEK'S WORK AT THE FOX STUDIOS. 

Work was begun last week in the William Fox studios on 
seven new productions — two Standard Pictures and five Fox 
Special Features. The Standard Pictures and two of the 
Special Features are being made in the East. In addition, 
George Walsh completed "The Pride of New York." 

Mme. Sonia Markova, -whose first picture as a star, "The 
Painted Madonna," was released November 11, went to Massa- 
chusetts the first of the week with Director O. A~. C. Lund and 
members of her company to take a number of scenes in a new 
Russian drama which George Scarborough has written for her. 

Jane and Katherine Lee, who finished "Troublemakers" only 
a few days ago, already are taking scenes under Kenean 
Buel's direction for a new production. They are working in 
the New Jersey studio which Mr. Fox recently equipped for 
their special use. 

June Caprice is being directed by Harry Millarde in a pro- 
duction which is said to be equally as timely and forceful as 
her last picture, "Miss U. S. A." In her company are a num- 
ber of actors well known to filmdom, including Kittens 
Reichert, Florence Ashbrooke, Inez Marcel, Dan Mason, 
Richard Neill, and Tom Burrough. 

The next Theda Bara Superpicture has been cast, except for 
two roles. Besides studio work at Fort Lee, scenes also have 
been taken in and around Patchin piece in Greenwich Village. 
The picture tells a story of the wronging of an innocent girl, 
and of her forcing the culprit to go to the altar with her, 
a she tells the story of his shame and renounces him. 

In the Western studios, Jewel Carmen, Gladys Brockwell, 
and Tom Mix are engaged on new productions. 



December 1, 1917 



THE MOVING PICTURE WORLD 



1349 



"The Auction Block" Released December 2 

Goldwyn to Make Beach Production Regular Release, Ac- 
quiescing in Government's Request to Delay Issue 
of "Joan of Plattsburg." 

UNDER an arrangement just made between Samuel Gold- 
fish, president of Goldwyn Pictures Corporation, and Uex 
Beach, Mr. Beach's great screen production, "The Auction 
Block," will be delivered to all Goldwyn contract customers 
at the regular price paid by exhibitors for Goldwyn pictures. 

"The Auction Block" will be released throughout North 
America December 2, replacing Goldwyn's own picture, "Joan 
of Plattsburg," in which Mabel Normand was scheduled to 
make her return to the screen. 

Certain military material depicted in "Joan of Plattsburg" 
is of such a character that Government officials deem it unwise 
for Goldwyn to release it at this particular moment, when 
affairs at the big Plattsburg camp are guarded with all pos- 
sible secrecy, and the request has been made that Goldwyn 
temporarily postpone the release of Miss Normand's produc- 
tion. 

Promptly acquiescing in the request. Mr. Goldfish deter- 
mined at once to strengthen the Goldwyn organization with 
the exhibitors by obtaining for them a huge special produc- 
tion which had been made to command high rental prices from 
exhibitors — in many instances double the prices they pay for 
their Goldwyn releases. 

Goldwyn therefore has paid the Rex Beach Corporation a 
large price for the right to release "The Auction Block" under 
these conditions. It can be said with authority that "The 
Auction Block" is the only Beach picture that will be avail- 
able in this manner to the contract customers of Goldwyn. 

Goldwyn is therefore enabled to announce four immensely 
popular and costly productions in straight succession to en- 
able exhibitors everywhere to play to capacity audiences. 
These four productions and the dates of their release are as 
follows: 

November IS, Madge Kennedy in "Nearly Married," by Edgar 
Selwyn; December 2, "The Auction Block," by Rex Beach; 
December 16, Mae Marsh in "The Cinderella Man," from Oliver 
Morosco's great success by Edward Childs Carpenter; De- 
cember 30, Mary Garden in "Thais," by Anatole France, mark- 
ing the screen debut of one of the greatest of all artists in 
one of the world's best known stories. 

"Since we do not wish to commit a military indiscretion by 
releasing Miss Normand's picture, 'Joan of Plattsburg,' at this 
particular time," says Mr. Goldfish, "we now have been given 
the opportunity for Goldwyn to do a big and significant thing 
for the exhibitors of America. These are times when the ex- 
hibitors need every possible bit of assistance that producers 
can give them. The great cure-all for exhibitors is found in 
tremendous productions of immense and assured-in-advance 
drawing power. The exhibitor today needs every osrson that 
he can attract into his house. This is a time when no ex- 
hibitor can afford to have any off weeks. To make him ad- 
ditionally successful is therefore the producer's biggest func- 
tion at this moment. 

"Miss Normand's second Goldwyn production, a beautifully 
made picture by George Loane Tucker, will soon be ready 
again to bring her back to the screen, but even before that 
time the necessary changes will have been made in 'Joan of 
Plattsburg' so that we could release this fine production with- 
out in any way embarrassing the Government because of the 
military contents of the picture." 



"THE SKYLIGHT ROOM" READY. 

The screen version of O. Henry's story, "The Skylight Room," 
promises a rare treat for the large army of O. Henry fans. 
This is one of General Film Company's four-reel Broadway Star 
Features, in which two favorite stars return, Carlton King and 
Jean Paige. Director Martin Justice has obtained one of the 
most artistic successes yet made in the filming of O. Henry 
masterpieces. 

"The Skylight Room" is one of O. Henry's tenderest and most 
whimsical romances and has a surprising last-minute climax, 
typical of so many of the O. Henry stories. When Elsie Leeson, 
the imaginative little stenographer and amateur astronomer, 
held converse with "Billy Jackson," a particularly bright star 
which peered down into her skylight room at night, she scarce- 
ly dreamed that the real Billy Jackson was to come along some 
day. The circumstances under which the capable young medico 
reappeared in her life were a bit tragic — for work had grown 
scarce and Elsie was starving. But there is a ray of sunshine 
at the end to compensate for the near-tragedy through which 
the dreamy astronomer had passed. 



BILLIE RHODES IN "TOM, DICK AND HARRY." 

Billie Rhodes, the sprightly little star of Mutual-Strand 
comedies, presents a medley of funny situations in her latest 
picture, "Tom, Dock and Harry." The "eternal triangle" is 
evident, but there is a man at each corner of the "triangle" 
and he is after Billie. And love's course takes some very odd 
angles, especially with the three admirers each trying to 
outdo the other. 

Harry buys her candy. It gets "doped" by Tom, whose offer 
ing of flowers is switched. Dick steals the candy, presents it 
and loses out. Harry proves the final victor with a faked 
letter that decoys his rivals to the grove while he marries 
Billie. 



"AN INTERNATIONAL SNEAK" (Paramount). 

"An International Sneak," to be released December 2, is the 
Paramount-Mack Sennett offering following "Are Waitresses 
Safe?" it has as its bright particular atara Chester Conklln, 
Ethel Teare, William Armstrong, Lillian Biron and Bar] C. 
Kenton. Fred Fishback is director .cud, as usual, it has been 
supervised by Mr. Sennett. 

It has to do in a farcical way with the stirring even I 
the day as the title implies. High explosives arc featured, hut 




Scene from "An International Sneak" (Paramount). 

the laughter that will result is certain to be the most explosive 
of all. 

"One of the best pictures ever made by Mack Sennett" is the 
verdict recently rendered on this comedy after a review at the 
studio. 



ELABORATE SET FOR "THE LIFTED CROSS." 

For Alice Brady's new Select production, "The Lifted Cross," 
which is an adaptation by Paul West of Charlotte Bronte's 
"Jane Eyre," one of the most elaborate interiors ever devised 
for a screen play has been built in the Select Pictures studio 
on Fifty-fourth street. 

The studio, which was formerly a religious edifice, has been 
transformed into the stately interior of an old English manor 
house, ana its stained glass windows, massive pillars and 
va Lilted ceiling lend themselves readily to the illusion. The 
set has been carefully designed and is an exact replica of the 
library, entrance hall and breakfast room in the Duke of 
Devonshire's famous country place. 

Dark oaken wainscoting, broken by bits of ancient tapestry, 
heavy brasses, elaborately carved black oak furniture, quaint 
candlesticks, rich draperies and rugs, all carefully chosen for 
the subject at hand, make for a harmonious whole, and one 
in which each detail has been artistically carried out. 

Eliott Dexter has been chosen to support Miss Brady, as 
well as Helen Green, Helen Lindro.th and Victor Benoit. 



NEXT ELSIE FERGUSON FILM FINISHED. 

Elsie Ferguson has just completed a new Art craft photoplay, 
which is a dramatization of "Rose of the World," the book by 
Agnes and Edgerton Castle, which has had a phenomenal sale. 
Miss Ferguson is seen in a role similar to those In which she 
has won her greatest triumphs on the regular stage. As Rosa- 
mond, the heroine of the story, she encounters incidents of 
such dramatic intensity that her hair turns white. 

The story has a military atmosphere, which makes the offer- 
ing appropriate. The role of Miss Ferguson carries with it 
much sympathy, as the wife of a dashing young captain who 
loses his life In a heroic manner. 

Maurice Tourneur produced the picture, which is the last 
word in direction and artistic stage setting. Many of the 
scenes are laid In India. In the supporting cast are Wyndham 
Standing, Percy Marmont, Ethel Martin, June Sloane, Clarence 
Handysides, Marie Benedetta, Gertrude Le Brant and Sloane 
l)e Masber. 



SEATTLE HOSPITAL INSTALLS SIMPLEX. 
The Seattle Stage Li| Co., of Seattle, recently Installed 

a Simplex Projector in the Tuberculosis Hospital at Seattle. 
i. The Simplex is mounted on a portable platform s<> 
that it can be moved from one ward to another and in this 
manner each floor secures its own entertainment without 
Interfering with the patients on the others. 

The Operators' Union furnishes an operator one day a week 
without cost to take charge of the machine and run the show. 



1350 



THE MOVING PICTURE WORLD 



December 1, 1917 



How "Cleopatra" Was Put Over 

Methods by Which E. L. Bernays Interested the New York 
Public in the Big Fox Picture. 

THE advertising campaign for the Pox picture, "Cleopatra," 
conducted by E. I,. Bernays, introduced a new feature into 
motion picture advertising, which, through its success, 
may revolutionize the methods of exploiting such films not 
only in New York, but throughout the country. Mr. Bernays, 
in planning and carrying out his New York advertising cam- 
paign for the Theda Bars feature, struck out along new lines 
of merchandising pictures. 

His Idea was the humanizing and emotionalising- of the pic- 
ture's contents through the use of trade mark and slogan ad- 
vertlslng in the regular theatrical announcement columns, and 
in this way arousing the curiosity of the public. In dealing- 
with the picture he had an artist of international repute draw 
for him a number of designs which epitomized the spirit of the 
film, In this case Egypt. Among these were strong pictures 
of the Sphinx, of the asp striking, of the pyramids, and repre- 
sentations of Egypt's Vampire Queen in varying postures and 
nous. With these as his groundwork he originated first 
a slogan for the picture, which he continued running with all 
his ads, "Passions and Pageants of Egypt's Vampire Queen." 

In addition to this lie worked out his human interest angle 
upon which the campaign was founded by a series of questions 
which changed daily in the different papers, and which re- 
fleeted not only a suggestive interest, but at the same time 
brouKlit the picture into close touch with present day affairs. 

There were, for instance, such questions displayed as "Why 
did Caesar leave Rome?" "Why did Anthony stay in Egypt?" 
"You'll leave home as Caesar quit Rome." There was another 
series such as "Who is the Cleopatra of Today?" "Is there a 
patra in Berlin?" "See how one woman ruled the greatest 
men of her times," etc. 

After this angle had been exploited in such papers as were 
thought good mediums to get the people on the basis of 
curiosity another method was employed — that of stimulating 
interest in the ancient civilization of Egypt. In the Evening 
Post, for instance, such ads were used, "You have read Plu- 
tarch and Shaw about Cleopatra, now see Theda Bara and 
Know;" or the ad in the Times, "The ancient critics agreed 
that Cleopatra was an interesting woman. See what the 
modern critics have said." 

Now that interest was stirred by arousing keen curiosity the 
idea was worked out to keep it alive by not letting the people 
for a moment forget that the picture was playing, and that 
there were any number of angles to this curiosity to be satis- 
fied. In order to keep up this phase of the battle new ads 
and pictures were constantly used, preserving only the general 
character and layout of the former ads. This identified the 
product in the old way, but drew attention to it in a new way. 

In his use of space in the different mediums, Mr. Bernays 
adopted a new policy. He divided his papers into those where 
he went after the regular moving picture trade, and gave 
them space accordingly, and those -where he went after new 
moving picture patrons. He picked out two papers in each 
group, where he splurged in order to keep his selling game 
alive. The remainder in each group received the same kind of 
attention, but not in as great a number of lines. 

It is hard absolutely to prove the success of any advertis- 
ing campaign, for many factors outside of this are depend- 
ent upon the success of any merchandise. However, the amount 
of comment a treatment arouses may be taken as an index 
of its merchandising powers. If the amount of comment the 
"Cleopatra" ads and publicity campaign aroused may be taken 
as an index of their success, they were very successful in- 
deed. 

It remains now only to try out the same method of promo- 
tion on other moving pictures and applying the same methods 
of sales promotion, humanizing the old announcement to see 
whether the same principles do not hold good. 



NEXT FARRAR-ARTCRAFT IN DECEMBER. 

The next Geraldine Farrar subject will be entirely finished 
in the near future and will be the first release of Artcraft in 
December. One of the most attractive features of "The Devil 
Stone" is the artistic presentation of the theme, which is based 
on superstition, by Cecil B. De Mille, who staged the produc- 
tion. Jeanie Macpherson is responsible for the scenario, which 
is adapted from the original story by Beatrice De Mille and 
• ton Osmun. 

raldin Farrar in this picture offers a characterization en- 
tirely different from anything in which she has ever appeared 
on i i As Marcia Manot she portrays the part of a 

simple Breton flsherwoman who believes she finds a famous 
stone which has been lost for generations, and as a result 
is a new world from that in which she has been living. 
The treatment of the story links the time of the legendary 
Queen Grenelda, of Norse folklore, with the present, and 
promises a novelty in the handling of a film story. 

Opposite the Lin appears Wallace Reid, whose previous 

work as leading man to Farrar has proved him ideal in this 
capacity. Other well-known players who have won distinc- 
tion in Farrar pictures appear in the new production, includ- 
ing Hobart Bosworth, Tully Marshall, James Neill and Ray- 
mond I la 1 1 on. Qustav von Seyffertltz, Ernest Joy, Mabel Van 
Buren, Lillian Leighton and Burwell Hamrick also appear in 
important parts. 



Minter and Goodrich Head Mutual Bill 

For Week of November 26 Former Will Be Seen in "The 
Mate of the Sally Ann" and Latter in "American Maid." 

TWO five-reel productions of a widely-diversified character 
are on the Mutual schedule for the week of November 26. 
Mary Miles Minter appears in "The Mate of the Sally 
Ann," a comedy drama of an unusual type, the first of her 
productions under the direction of Henry King. "American 
Maid," starring Edna Goodrich, a distinctly American photo- 
play, is released on the same date. "American Maid" was di- 
rected by Albert Capellani. 

The week's schedule includes "A Fight for a Million," Chap- 
ter XI of "The Lost Express." the Mutual-Signal mystery 
serial; "Tom, Dick and Harry," a one-reel Strand comedy, 
starring Billie Rhodes, and "Jerry and the Burglars," a one- 
reel Cub comedy starring George Ovey. Mutual Weekly, re- 
leased November 26, is as newsy as the censors will permit. 

"American Maid" is Miss Goodrich's fourth Mutual produc- 
tion. It gives her an opportunity to prove her sobriquet of 
"The All-American Girl." The story, beginning in a French 
field hospital in the war zone, changes to the American West 
and does not depend on a war theme to maintain interest. It 
is essentially an American drama, graphically presented. It 
was directed by Albert Capellani, the French director whose 
staging of European and American productions has brought 
him -wide fame. In the supporting cast are George Henery, 
William B. Davidson and John Hopkins. 

Mary Miles Minter selected "The Mate of the Sally Ann" 
from a big list of plays written especially for her, and her 
judgment is justified. As the friendless, motherless ward of 
her old, sea-faring grandfather, Captain Ward, Miss Minter 
portrays the life of a lonely, dreaming girl as only she can. 
An unusual vein of comedy runs through the story, some of 
which is supplied by a remarkably intelligent dog. 

The story is by Henry Albert Phillips. Included in the sup- 
porting cast are Alan Forrest. George Periolat, Jack Connolly 
and Adele Farrington, players who have helped make the 
Mutual- American productions so popular. 

The Strand-Mutual comedy, released November 27, starring 
Billie Rhodes, is a regular laugh fest. "Tom, Dick and Harry" 
is a tale of three chums -who match wits to win the love of 
one girl. 

"A Fight for a Million," Chapter XI of "The Lost Express," 
featuring Helen Holmes in her latest Signal-Mutual serial, 
develops intense situations as the solution of the mystery 
draws near. 

In "Jerry and the Burglars," the Cub comedy released No- 
vember 29, George Ovey gets the most out of a cleverly-written 
sketch. The Mutual Weekly, available Monday, November 26, 
presents happenings of unusual interest abroad and at home. 



MONROE SALISBURY AND VIOLA VALE IN 
"ZOLLENSTEIN." 

Intrigue and romance of the sort that grips is found in the 
current Falcon Feature, "Zollenstein," a General Film release. 
It is an excellent adaptation of W. B. Ferguson's stirring story 
of a contest for the throne of Zollenstein. Vola Vale and Mon- 
roe Salisbury are featured. 

The action deals with the attempt of an illegitimate brother 
of a king to obtain the throne. Success is almost within his 
reach when John Mortimer comes to Zollenstein. He is recog- 
nized as the son of the dead king, who had been banished to 
England in early youth, and is installed as the new king, but 
not without a series of adventures which hold the interest to 
the climax. 

This is the last of the current series of Falcon Features re- 
leased by General Film, one of the most satisfying groups 
of film dramas ever presented to the public. A strong array 
of actors have been gathered in support of Monroe Salisbury 
and Vola Vale. They include Daniel Gilfether, William Edler, 
Frank Erlanger, Jane Pepperell, Edward Jobson and Leah 
Gibbs. H. M. and E. D. Horkheimer supervised the making 
of this feature picture. 



TOUCHING STORY IN "LAND OF PROMISE." 

Both literally and figuratively the title, "The Land of Prom- 
ise," applies in the play of that name which Billie Burke 
used as a starring vehicle in the legitimate several seasons 
ago and which will be her next picture from Paramount. 
Manitoba, Canada, is the locale, and to the friendless English 
girl who drifts into the Dominion to find her brother it is lit- 
erally a land of promise. But in the end she finds that the 
promised land is really in the happiness that comes from true 
love, so there is also the symbolic meaning. 

Needless to say, Billie Burke will be an ideal Nora — since she 
created the part for the stage. Thomas Meighan plays oppo- 
site Billie Burke, and a strong cast supports them in this vital 
drama. 



TROPIC STRAW WEAVERS IN PICTOGRAPHS. 

In Florida and elsewhere where the palmetto palm flourishes 
there is a unique industry that is shown in the ninety-fourth 
issue of the Paramount-Bray Pictographs. Annually hundreds 
of thousands of hats are made from the leaves of the palmetto 
leaf and shipped all over the world. This subject is intensely 
interesting as an example of manual craftsmanship. "Straw 
Weavers of the Tropics" -will repay any one's time in educa- 
tional value and general interest. 



December 1, 1917 



THE MOVING PICTURE WORLD 



1351 



World Films to Finish the Year 

Here Are the Titles and Release Dates of Brady-Mades Up 

to 1918. 

THE official release sheet of World Pictures Brady-Made 
is now issued for the remainder of the current year as 
follows: 
November 19, Ethel Clayton in "Easy Money"; " November 
26, Kitty Gordon in "Her Hour"; December 3, Montagu Love 
and Dorothy Kelly in "The Awakening"; December 10, Carlyle 
Blackwell and Evelyn Greeley in "The Good-for-Nothing"; De- 
cember 17, June Elvidge in "The Tenth Case"; December 24, 
Madge Evans and Henry Hull in "The Volunteer"; December 
31, Kitty Gordon in "Diamonds and Pearls." 

Miss Gordon's early play of this series, "Her Hour," was 
written by Raymond Schrock and directed by George Cowl, 
while her second contribution to the list titled "Diamonds and 
Pearls" was produced under the direction of George Archain- 
baud. 

For "The Awakening," directed by George Archainbaud, 
Miss Dorothy Kelly, a very well known screen actress, was 
specially engaged as co-star with Mr. Love, and she has a 
role that closely suits her acting capacities — a pathetic young 
girl in Paris who nearly starves in her determination to main- 
tain her self-respect. 

Mr. Blackwell himself discovered a play suitable to his re- 
quirements in "The Good-for-Nothing," and rewrote portions 
of the story, introducing certain highly picturesque incidents 
from his own life. Mr. Blackwell also directed the making 
of this photoplay in addition to acting the leading male char- 
acter. Miss Evelyn Greeley, who is starred with this actor 
in "The Good-for-Nothing," has advanced with great rapidity 
in the esteem of World Pictures patrons in all parts of the 
country, and is a strong personal favorite. 

Miss Clayton's most recent picture play, "Easy Money," was 
written by Gladys E. Johnson and directed by Travers Vale, 
while George Kelson was the director of Miss Elvidge's screen 
drama, "The Tenth Case." 

"The Volunteer," in which Madge Evans and Henry Hull are 
co-stars, is from Julia Burnham's story, the scenario having 
been made by Virginia Tyler Hudson, with the direction in the 
hands of Harley Knoles. This is the picture play in which all 
the World stage celebrities and Mr. Brady, himself, appear per- 
sonally with little Madge, making an all-star cast of entirely 
remarkable calibre. 

A formal announcement of World Pictures Brady-Made to 
follow the beginning of 1918 may be expected shortly, with the 
indications favoring a list of unusual numerical strength, in- 
asmuch as the intensive activities at the big World studio in 
Fort Lee have been increasing for several months, while the 
policy of marketing only one picture each week has not shown 
deviation. 

Six or seven picture plays have been undergoing prepara- 
tion nearly all the time during this period, so that the ac- 
cumulation must be quite formidable by now. It is also known 
that several of the photoplays already completed but not 
announced are of greater dimensions than the usual five 
reels. 

This is taken to mean that the experiment of issuing for 
the World program such productions as "Rasputin, the Black 
Monk," "The Burglar," etc., was so satisfactory in its results 
as to encourage further operations along the same line. 

"But," remarks Director General William A. Brady, "every 
body may be sure that the question of mere length will not 
guide the production of any World Pictures. If the material 
Is actually there for eight reels the picture will be in eight 
reels, not otherwise. I never could see the value of buying a 
photoplay by the mile, and anything I would not buy I should 
dislike being put in the attitude of having tried to sell." 



HAROLD LOCKWOOD IN "THE AVENGING TRAIL." 

Though the story suggests otherwise, the character of 
Gaston Olaf, which Harold Lockwood is playing in his new 
picture, "The Avenging Trail." now in process of production 
under the direction of Francis Ford, with Fred J. Balshofer 
supervising, is a thoroughly American type. 

Henry Oyen, the author of the novel, "Gaston Olaf," which 
is the basis of the photoplay, describes his chief character 
as a "blood-brother to the rough outdoors about him, as big. 
as free, aye, and as lawless. His grace and elegance of form, 
so rare in a big man, Gaston had from his French mother, 
and his huge-boned viking's body had come to him from a 
giant Norse sire. Withal, he was an American, born and 
reared, and some of his reputation for lawlessness had been 
made at the expense of men who questioned his nationality." 

"The Avenging Trail" is a story of the North Woods — a 
story of hardy men who clear the way for civilization against 
big odds. It gives Mr. Lockwood one of the most powerful 
roles he has ever played before the camera. 



WORLD LIBRARY TOPICS. 

The current issue of the Selig World Library, a General 
Film release, includes a wide variety of interesting subjects 
which make it one of the most valuable issues produced to date. 
Among the subjects pictured are: "The Ole Swimmin' Hole," at 
Delhi, India; "The Fuel Markets of India," "The Source of Rub- 
ber," "Your Thanksgiving Feast," "No Cows an' Chickens on 
this Farm," and "Knit a Bit," a scene showing blind girls doing 
their bit for their country. 



"THE SEVEN SWANS" (Paramount). 

Marguerite Clark, heroine of the "Sub-deb" Btories, the third 
of which, 'Bal.'.s Matinee Idol," will be released November 
26, is already at work on a Christmas play for Paramount 
— something in the nature of a gorgeous fairy-tale, the title 
of which is "The Seven Swans." 

It will be elaborate in every detail of setting and costuming, 
and will present the charming actress in a role ideally suited 
to her talents. J. Searle Dawley, who directed the Bab 
stories, is also handling the Christmas picture. 

The studio looks like a series of pictures taken from some 




Scene from "The Seven Swans" (Paramount). 

of the beautiful gift books of fairy stories. There are in- 
teriors showing bed-chambers, wherein royal princesses are 
wont to woo Morpheus. Stately towers arise, and no stage 
of an English pantomime ever presented a more fanciful and 
picturesque appearance. Actors clad in the resplendent rai- 
ment of the imaginary kingdoms of childhood dreams are 
everywhere, and Miss Clark herself, bewitchingly garbed in 
velvet and ermine, might well have stepped from the pages of 
Hans Christian Anderson or the Brothers Grimm. 



JAMES MONTGOMERY FLAGG ON THE SCREEN. 

Not only has Mr. Flagg brought us down to earth with his 
cartoons, he has made everyday folks laugh at themselves 
in his writings. Now he has prepared a series of life character 
sketches for the screen ("social satires," he calls them), which. 
he has grouped under the general title. "Girls You Know." 
Each sketch provides the basis for a single-reel picture, twelve 
of which will be released at two-week intervals by the Edison 
Studios. Mr. Flagg appears in each picture, and, in addition, 
a distinctive type of attractive American girl is featured. We 
will see Mr. Flags seated at the easel in his studio roughing 
out a sketch of a model who stands before him. The model 
is curious to know the subject of her pose, and Mr. Flagg. 
tells her in his way. Then we see the humorist's conceptinn 
of Lis model involved in a natural but amusing circumstance, 
punctuated by Flags titles, which are as humorous as the 
scenes themselves. Mr. Flagg's sketches of the girls will be 
featured in the pictures and posters. 



IRVING CUMMINGS TO PLAT OPPOSITE ETHEL 
BARRYMORE. 

Irving Cummings, the favorite screen player, will have the 
leading masculine role of Jasper Mallory in Ethel Barrynv 
forthcoming metro wonderplay, "An American Widow." This 
comedy by Kellett Chambers lias been picturized for Miss 
1 :,i i i ymore's use by Albert Shelby LeVino. and is being directed 
by Frank Reicher. 

Irving Cummings has long been a favorite figure with 
screen patrons. For the World Company he has appeared 
in "The Hidden Scar" and "The GUlded For Famous 

Players he has been seen in "The Saleslady" and "The World's 
Great Snare." For I'athe and Horsley he has appeared in many 
feature productions. The American serial, "The Diamond from 
the Sky." added much to his popularity. A career on the 
speaking stage preceded Mr. Cummings' screen experience. 



NEW JEWEL OFFICE IN CINCINNATI. 

C. E. Hlte, formerly with the Goldwyn Distributing Corp., 
has joined the Jewel Productions, Inc., forces as manager of 
the Cincinnati office Which was recently opened in the Strand 
theater building there. 

A complete organization has been installed to assist Mr. 
Hite and there is every indication that a large territory will 
be transferred to the Jewel ledgers soon. 



1352 



Tllli: MOVING PICTURE WORLD 



December 1, 1917 



Universal Begins Work on Serial 

It Is "The Bull's Eye" and Is a Narrative of the Cattle 
Country of Today — Eddie Polo Featured. 

STARTING right off with a slam-bang that is bound to make 
a host (,i friends for its. -it. a new serial recently went 
i 1 1 1 - ■ production al Universal City, it is called "The Bull's 
Eye," and is a narrative of the cattle country — said to depart 
from the usual sort of wrild-and-woolly western yarn, being- a 

tali- of the plains as they live and love in that locale today. 
'1'h.' gtorj is one of timely interest, dealing in one of its places 
with a situation arising from present war conditions, a villain- 
ous too, I speculator being one of the principal characters. 

Eddie Polo, whose strenuous and spectacular work in pre- 
vious Universal serials, notably "Liberty" and "The Gray 
Ghost," has made him one of the most popular of male stars in 
the continued photoplay, is playing the leading role in the pro- 
duction. Vivian Reed, who has won a big fellowing among 
motion picture fans with four years of capable work with the 
Seli- company, has been secured by the Universal company to 
play opposite Polo. 

The basic idea of the story was furnished by Henry McRae, 
production manager of Universal City, and formerly a director 
,.l Western features, who knows whereof he speaks when he 
tells of the unbounded West. The story is being written by Tom 
mi. who has been responsible for a large number of suc- 
i e'ssful photoplays during an engagement of three years on the 
; i io staff of Universal. 

James W. Home has been "turned loose" as director of "The 
Hull's Eye." It is asserted that Mr. Home has staged a greater 
number of pictures of the serial sort than any one in the in- 
dustry. In a long engagement with the Kalem company he pro- 
.1 among others "The Mystery of the Grand Hotel." "The 
dive," "Social Pirates," "The American Girl," "The 
GirJ From 'Frisco" and "Stingaree." Art Flavin is his assistant 
and Al Cawood is the photographer. 

Exceptionally capable people have been fitted into the sup- 
porting cast, all of them specializing in the types they portray 
in "The Hulls Eye." William Welsh, who formerly played some 
l lent character roles in Universal films, notably in "Twenty 
Thousand Leagues Under the Sea." has rejoined the company 
after a year's absence and is playing the "heavy." Hal Cooley 
plays a juvenile lead and Ray Hanford, as the cattle king of 
the" locality, has an important part, as has Frank Lanning, re- 
cently of the Lasky studio, who plays the role of a sheep baron. 
Noble Johnson, who played the Indian, Little Bear, in Univer- 
sal^ "Red Ace" serial, also appears in "The Bull's Eye" in an 
essential role. 



KNITTING MILL SCENE IN METRO SUBJECT. 

A complete outfit of machinery of a woolen knitting factory 
was installed in a setting at the Metro studios in New York 
City for the scenes in Ethel Barrymore's forthcoming feature 
production, "The Eternal Mother," adapted from Sidney Mc- 
Call's novel, "lied Horse Hill," by Mary Murillo, and directed 
by Prank Reicher. 

All the factory atmosphere was genuine, as the machinery- 
was transported to the studio from a factory in Brooklyn, and 
a foreman from the factory supervised the erection of the 
outfit in the set. Fifty children were engaged to work in these 




Scene from "The Eternal Mother" (Metro). 

factory seems, which were taken after school hours so that 
the youngsters would not I lessons. The children 

shown working the knitting machines and looms, and 
a brutal overseer, Bucky McGhei (L. U. Wolheim), keeps them 
Steadily at their work. 

A gripping accident occurs, when Felice (Maxine Elliott 
Hick i her arm caught in 'he machinery. Just before 

lunch-time Felice starts to eat piece ol bacon and one of 
the children grabs it away from her. The two children strug- 
gle and Felice falls against the belt that runs from a motor 



to the machinery. Her little arm is caught and carried down 
to the wheel, where it is crushed. The child gives a piercing 
scream and the children gather around her. The motor is shut 
off and the little victim is lifted away from the wheel. 

These factory scenes have an important bearing on this 
gripping story, which gives Ethel Barrymore one of the best 
starring vehicles she has ever played in under the Metro 
standard. 



Publicity De Luxe 



Jewel Productions Issues Ornate and Comprehensive 
Booster Booklet. 

AN EDITION de luxe of "Pay Me," the five-act power-packed 
Jewel production, is just off the press and represents one 
of the handsomest and most comprehensive photodramatic 
campaign complements ever issued. It was conceived and de- 
veloped in the New York offices of Jewel Productions, Inc., 1600 
Broadway. Its cost represents $5,000. It was seven weeks in 
the making; nine different types of paper are used in its con- 
struction, each page represents a plate, all hand-drawn and 
hand-lettered; six artists are represented by work never sur- 
passed in any similar photoplay-pushing achievement. Some 
5,000 copies are being issued. 

The book proper boasts sixty-six pages, with French fold, 
shadowed cover, bound with silk cord and bow, an inner cover, 
back and front of spiderweb tissue. The effective cover design, 
printed in black and gold and embossed, represents a jewel box 
with alluring contents escaping. The hand-lettering announces: 
"Jewel Productions, Inc., Presents Dorothy Phillips, the Idol 
of Millions, in 'Pay Me.' " 

The mottled paper employed for this cover, which is peculiarly 
appropriate for it, was secured after three weeks of effort, 
through a New York jobber, from an up-state mill which, be- 
cause of war conditions, had discontinued making the super- 
weave. Super-fine white coated paper from Dill & Collins 
mills is employed in the rest of the book, which boasts in the 
center a 21x8%-inch insert photograph of Miss Phillips, the 
production's star, which lends itself especially well to framing 
and decorative possibilities. 

The pictures and photographic compositions of the book are 
backed with delicate buff tints which effectively bring out the 
fine details of the drawings. The first page announces in hand- 
embossed black and gold the book's elaborate contents. The 
second page represents an autographed photograph of Miss 
Phillips. Page three, which is especially attractive, presents 
Miss Phillips, wearing her much-discussed trouserette gown, 
poised, butterfly-like, above a dazzling background of Broad- 
way at night, the idea being significant of her triumph and that 
of "Pay Me" in the most critical amusement center of the 
world. Page four introduces colorful scenes from "The Nugget" 
wherein is staged the big man-fight of the piece, and the rou- 
lette table which plays so vital a share in the Jewel production 
of primitive passions and mighty emotions. A clever innova- 
tion gives credit to Director Joseph De Grasse, to De Jonjhe, 
for the customes, to Bess Meredith for the scenario, to Brinker- 
hoff for locations, scenes and settings, and to King Gray for 
the super-photography. 

The entire remainder of the book is occupied by exact repro- 
ductions of headlines and criticisms, excerpts from New York 
daily and trade papers commenting on "Pay Me," which 
earned the unanimous verdict of approval from the entire New 
York press. A synopsis of the piece, an effective page of stills 
from tense moments in the drama, skillful advertising aids to 
the exhibitor, cooperative press suggestions, cuts, pages illus- 
trative in art and copy of the primitive passions, love, hate, 
fear, jealousy, which largely feature the offering, alternate 
effectively with these critic pages. 

The last five pages of the book are occupied by five other 
exceptional Jewel offerings which have attracted such wide- 
spread attention since the inception of Jewel Productions, Inc., 
in the early autumn. 



L-KO'S ARRANGEMENTS FOR DECEMBER. 

The trip to the West Coast that involved consultations be- 
tween President Julius Stern and Director General J. G. Bly- 
stone, of L-Ko, has developed matters of progress in that series 
of merrymakers showing thus early in the December releases. 
Plans for the future carry further advancements to keep 
L-Ko at the head of the procession. Four particularly good 
comedies are ready for December, to reach exhibitors through 
Universal exchanges on the following distribution dates: 

Dec. 5. — "A Hero for a Minute." featuring Bobby Dunn, late 
of Keystone's forces, and Katheryn Young, L-Ko's comedy 
vampire. Robert Kerr directed this Blystone offering. 

Dec. 12. — "Deep Seas and Desperate Deeds," starring Myrtle 
Sterling and featuring Al Forbes at the head of her support- 
ing company. This is also a Blystone production directed by 
Vin Moore. 

Dec. 19. — "Shot In the Excitement," which pictures the 
philanderings of a raspberry Romeo, will have Dave Morris 
as the star in a special L-Ko directed by Craig Hutchinson. 
Over this subject Julius Stern becomes especially optimistic. 

Dec. 26. — L-Ko's Christmas present to exhibitors is the first 
of a series of special comedies involving Max Swayne, the 
heavy-moustached "Ambrose" of screen comedy repute, who 
will offer "Ambrose's Icy Love." This one was directed by 
W. Frederick, who will produce further "Ambrose" frolics as 
L-Ko's. 



December 1, 1917 



THE MOVING PICTURE WORLD 



1353 



Metro's December List 

Will Release Five Important Productions During the Month 
— Leading Players Featured. 

METRO will bring a successful year to a close with five 
exceptionally strong releases. Slated for appearance 
during the month of December, 1917, are productions 
starring Ethel Barrymore, Francis X. Bushman, Beverly Bayne, 
Emily Stevens, and Harold Lockwood, the last named be- 
ginning and ending the month, being represented by two 
great pictures. 

First on the list of December releases is "The Square De- 
ceiver," starring Harold Lockwood. "The Square Deceiver" 
is a picturization of Francis Perry Elliott's delightful story, 
"Love Me for Myself Alone." 

In "The Square Deceiver." the star has the role of young 
Van Dyke, a millionaire. Pauline Curley plays opposite Mr. 
Lockwood. Others in the cast are Dora Mills Adams, Richard 
L'Estrange, and E. P. Sullivan. Fred J. Balshofer adapted and 
directed the feature. 

The December 10 release is "Alias Mrs. Jessop," with Emily 
Stevens as star. This, too. is a book play, a screen version of 
a clever story by Blair Hall. William S. Davis directed it. 
Albert Shelby Le Vino adapted it for the screen, and it has 
been produced under the personal supervision of Maxwell 
Karger. Miss Stevens has one of the greatest opportunities 
of her career in the dual role of Janet and Lillian Ford. In 
her support are Howard Hall. Donald Hall. William H. Tooker, 
Sue Balfour, Lillian Page, and Eldean Steuart. 

On December 17 will be shown for the first time "God's Out- 
law," with Francis X. Bushman and Beverly Bayne as co- 
stars. "God's Outlaw" was written and directed by William 
Christy Cabanne. In "God's Outlaw.'' Mr. Bushman plays 
a rustic hero who becomes sheriff. His methods of keeping 
peace are effective, but the heroine (Miss Bayne) grieves over 
the fact that he does not believe in a divine power. The 
way in which he finds peace within his own soul, as well as 
sustaining it in his community is dramatically told in this 
five-act wonderplay. Some of the best screen lights Mr. Bush- 
man has yet put up are seen in "God's Outlaw." In the sup- 
porting cast are Helen Dunbar, Sue Balfour, Belle Bruce, 
Robert Anderson, and the popular Chinese actor, Charles Fang. 

"An American Widow." with Ethel Barrymore as star, will 
be the release of December 24. Frank Reicher is directing 
"An American Widow" in this screen version of Kellett 
Chambers' play, and it will be produced under the personal 
supervision of Maxwell Karger. Albert Shelby Le Vino pre- 
pared the play for the screen for Miss Barrymore's use. Irv- 
ing Cummings, one of the screen's favorite players, has been 
engaged to play opposite Miss Barrymore in this production. 
Other members of the cast are H. Dudley Hawley. Ernest 
Stallard, distinguished on the speaking staige; George A. 
Wright, a Metro favorite; Alfred Kappler, and Pearl Brown. 

The final release of the year is "The Avenging Trail," which 
Harold Lockwood as star. This is a picturization of Henry 
Oyen's novel, "Gaston Olaf," a story of the North woods. 

The usual number of Drew comedies will be released during 
the month of December. 



AN AMERICAN TRAINING CAMP IN FRANCE. 

An appropriate opening scene for Xo. 151 of the Gaumont- 
Mutual Weekly, which is released on Sunday, November 18, 
shows a Gaumont cameraman starting on a special tour of 
the U. S. Army Camps. This is only one of the many Gaumont 
staff photographers who are making an accurate picture record 
of the life and work of our soldiers at home and abroad. 

The Secret Service has rounded up hundreds of dangerous 
aliens in the United States, but there is now a general demand 
that all enemy aliens be sequestered at inland places far dis- 
tant from the seacoast, factories, or any places where it might 
be possible for them to destroy anything. A fire, which 
consumed a huge war plant in New York City, destroying 
$2,000,000 worth of small munitions, is graphically portrayed 
in this issue of the Mutual Weekly. 

Other scenes in this number serve to keep the spectators 
posted as to what is happening in France and the United 
States. An American training camp in France is shown, with 
our boys preparing for the strenuous work ahead of them. 
They learn the "trench crouch," the use of anti-aircraft guns, 
the throwing of grenades, the construction of and actual liv- 
ing in trenches. 

In the United States, a Gaumont cameraman spent several 
days with our air scouts, who are being trained to use observa- 
tion balloons. Many of these balloons are as huge as Zeppelin 
airships. 

In California, thousands of goats and ostriches are being 
raised for food, and it is claimed that their meat will soon 
become as popular as beef. There is also pictured the gather- 
ing of California's enormous date crop, which adds another 
item to the food supply. 

Forty of our leading Senators and Representatives leare 
San Francisco for Hawaii, where they will study conditions 
relating to naval and military affairs. In the nation's capital 
the Government is experimenting with America's first women 
letter-carriers, and there is little doubt but that women will 
be able successfully to perform this work, thus sparing addi- 
tional men for the more arduous labor directly related to the 
war. 



"FIGHTING MAD" (Butterfly). 

William .Stowell, who has previously appeared in Bluebirds 
as leading man tor Dorothy Phillips, is the star of the Butter- 
fly release for December 3. In J. Grubb Alexander and Fred 
Myton's story, "Fighting Mail," the leaders in Bupport of .Mr. 
Farnum will be Helen Gibson and Betty Shade. Edward J. 
LeSaint directed the production. 

There is much of sensation in "Fighting Mad.'' but the main 
theme of the story refers to a minister who had lost faith in 




Scene from "Fighting Mad" (Butterfly). 



his God, but has it restored in time to save his daughter from 
the man who had been chiefly instrumental in the minister's 
downfall. William Stowell, by build and dramatic tempera- 
ment, is exactly suited to depict the vigorous type that leads 
the interest through exciting episodes to a satisfactory con- 
clusion. 

The exhibitor will have an opportunity to identify Stowell 
with his work as a leading man in Bluebirds, as he has been 
associated with Dorothy Phillips all along. This will be his 
only appearance in Butterfly productions, as he is again work- 
ing with his former leading lady. 



TRADE SHOWING FOR UNIVERSAL SERIAL. 

The Universal announces a special exhibition of the first six- 
episodes of "The Mystery Ship" at the Broadway theater, 
Thursday morning, .November 22, at 10 o'clock. Invitations 
have been mailed to exhibitors in New York and the surround- 
ing territory announcing the event to individual show men. 
and general heralding of the affair is asked to the end that 
any manager who inadvertently may have been overlooked in 
sending out the invitations will be apprised of the date and 
time of the special exhibition. 

President Carl Laemmle, of the Universal, basing his judg- 
ment on great experience in producing and mark-ting serials. 
is convinced that "The Mystery Ship" contains more elements 
of sensational appeal than any work of the sort Universal has 
ever released. Ben Wilson and Neva Gerber, who have King- 
sley Benedict as their chief assistant in adventures, are de- 
clared to possess special qualifications for serial exploitation. 
and Mr. Laemmle has taken personal charge of "The Mystery 
Ship's" campaign. 

The showing at the Broadway theater Thursday morning 
will be the first of similar exhibitions to take place in the 
larger cities, which exhibitors may see and be convinced for 
themselves that "The Mystery Ship" has all that Mr. I.aemmle 
is banking on to put the entire series of eighteen epls 
across. Motor busses will pick up the exhibitors of Gr< 
New York. following convenient routes. Carrying iuvit. .1 
passei'geis to the Broadway, and taking them back to their 
theaters in time for matinee. 



CROMLOW LABORATORIES MAKING SPECIAL TITLES. 

Under the able general management of Allan A. Lou 

low Film Laboratories, with headquarters at J:'" West 
Forty-second street, have in the past and are still doing labor- 
atory work for some of the foremost concerns in this section 
of the country; among them are the Inter-< icc.in Film Corp.. 

Paramount. Manx-Man t'o.. Enlightenment Photoplays Corp., 

Cinema Distributing Corp., Cosmophotofilm Corp. and Mc- 
Clure Pictures Corp. Aside from the printing- end of the 
laboratory business, Cromlow have been specializing in a dis- 
tinctive type of illustrated titles, which was demonstrated in 
the Qoldwyn release, "The Manx-Man." which has caused a 
i ibal of comment in the trade and daily pa] ntly. 

With caretaking pains, accuracy at all times, and a slo 

"We never disappoint," Cromlow Film Laboratories promise 
to become one of the foremost in their line in a very short 
time. 



1354 



THE MOVING PICTURE WORLD 



December 1, 191? 



Selznick Signs Up Loew Houses 

Contract Call* for Seventy Days' Showing in Entire Chain 
in New York and New Rochelle. 

LEWIS .1. SELZNICK, president of the Select Pictures Cor- 
poratlon, took a hand in the selling same recently and 
signed up Marcus Loew for his New York circuit in 
the largest single contract for star pictures ever written for 
. iew i beaters. 

Tliis contract calls for runs In all Marcus Loew houses 
throughout Greater New York and New Rochelle. The pro- 
ductions covered i>y it Include all of the pictures produced 
by Clara Kimball Young and her own company, by the Norma 
Talmadge Film Company, and pictures starring respectively 
Alice Brady and Constance Talmadge; these constitute the 
various Select Star Scries of pictures. They will be shown in 
the various houses of the Marcus Loew circuit in this dis- 
trict for runs of seventy consecutive days. 

All of the stars whose pictures are affected by this con- 
tract have already completed one or more of their offerings 
in the Select Star Series of pictures. Clara Kimball Young's 
first picture is "Magda," which was made and presented by her 
own company and directed by Emile Chautard; Miss Young's 
next picture, "Shirley Kaye," is directed by Joseph Kaufman. 
Norma Talmadge's first Select picture is "The Moth," directed 
by Edward Jose; her second picture, "The Secret of the Storm 
Country," was directed by Charles Miller; Constance Tal- 
madge's first star picture, "Scandal," is a current release, and 
was directed by Charles Giblyn. The new picture which Miss 
Talmadge lias just finished for Select, "The Honeymoon," was 
also directed by Mr. Giblyn. Alice Brady has completed but 
one of her Select pictures. It is "Her Silent Sacrifice," and 
was directed by Edward Jose. Miss Brady is now at work on 
her second Select picture, "The Lifter Cross," which is also 
being directed by Edward Jose. This is an adaptation by 
Paul West of Charlotte Bronte's immortal story, "Jane Eyre." 



Fox Program 



HUSTLING PATHE SALESMEN. 

With the bigger, better program to work on, Pathe sales- 
men are redoubling their efforts for the big drive on Pathe 
I'lays. H. P. Calloway earns the distinction of leading the 
entire sales force for the month of October, according to figures 
compiled at the home office, and his average is the highest 
ever scored, indicating the increase in Pathe's business. 

F. A. Gray is second, and H. I. Goodman third, and the list 
includes the following new men who have become Pathe 
salesmen because they see big results ahead: C. C. Buchanan, 
A. H. Tooffler, J. E. Schwartzbine, K. A. Suelka, E. W. John- 
son, H. Dickenson. M. Hulling, J. Moyer, J. Sockoloff, B. C. 
Johnson, R. E. Walker, J. Hill, J. O. Manson, H. V. Catlin, and 
F. J. Cavanaugh. 



"THE LOST EXPRESS" NEARING CLOSE. 

As the solution of the mysterious disappearance of "The 
Lost Express" draws nearer interest increases in the unusually 
absorbing chapter play now being released by Mutual and 
featuring Helen Holmes. 

Chapter XI, "A Fight for a Million," released November 26, 
possesses distinctive features of photography as well as thrills, 




Scene from "The Lost Express" (Mutual). 

in that it we in the beautiful Yosemite Valley. Miss 

Holmes enacts a dual role in this episode — bookkeeper as well 
ttie leader of the littli struggling against the villain- 

ous syndicate. 

Much of the action in thi I reel takes place in the 

depths of the mine, and Director McGowan has produced some 
beautiful and weird lighting effects, The gun fight between 
the conspirators and Helen's forces Is highly dramatic and 
there are humorous touches to the story as well, especially 
wlnn Helen finds It rather embarrassing to have to go to bed 
n impersonation. 



Caprice, Carmen, Pearson and Brockwell Starred in Fox 
Special Features for December. 

ALL but one of the releases of William Fox Special Fea- 
tures during December will feature women stars, the 
same actresses appearing as in the 52-a-year pictures for 
November, except that this month another new star, Jewel 
Carmen, will replace the new Russian star, Madam Sonia 
Markova. 

The first pictures, December 2, will be a draft-to-the-trenches 
war story, "The Pride of New York," with George Walsh 
battling for love and liberty. June Caprice, who was last 
seen in "Miss U. S. A.," will return December 9 in "Unknown 
274," the title being the tag number of a foundling in an 
orphan asylum. The action hinges on the life and identifica- 
tion of the girl, her restoration to her father finally being 
effected through the latter's recognition of the tone of a 
violin which he played in his younger days. 

Miss Carmen's debut as a star will be made December 16 
in "A Soul for Sale," a AVestern mining camp story, in which 
the heroine sells herself for $6,000 to raise money for her 
brother, and is "bought" by a minister who is interested at 
first only for humanitarian and moral reasons, but who even- 
tually develops a much more personal interest in his pur- 
chase. The drama is said to be rich in emotion opportunities. 

The two other December releases have been completed, but 
not titled. One, December 23, will be a Virginia Pearson pic- 
ture, involving an attempt to fasten the theft of a painting 
on an innocent woman, and the other, to be available December 
30, will feature Gladys Brockwell. This latter story is of a 
woman who gives her life to save an American spy in Ger- 
many. 



"THE HIDDEN HAND," PATHE'S NEW SERIAL. 

"Another 'Iron Claw' is the verdict of the scores of exhibitors 
who have seen the first episodes of "The Hidden Hand," Pathe's 
new serial, in which Doris Kenyon is starred, and Sheldon 
Lewis, Arline Pretty and Mahlon Hamilton are featured. 

"It has all the elements that put the Pathe serials over in a 
big, successful way," continued one exhibitor, who has run 
most of the Pathe serials in his houses. "It has mystery; it has 
production; it has a wonderful cast; it has the snappiest kind 
of direction, and the advertising and publicity, I understand, 
will be conducted on as large a scale as on former Pathe 
serials." 

The verdict of this exhibitor is borne out by all who have 
seen the early episodes of the serial, and the advance bookings 
reported by Pathe's exchange managers in all sections of the 
country are equal to those on any serial released by this firm. 

The story of "The Hidden Hand" was written by Arthur B. 
Reeve and Charles A. Logue, who have put mystery, thrills and 
stunts into it from start to finish. 

It has been termed the Pathe four-star serial because of the 
great reputation of the four prominent screen favorites that 
head the cast in this continued photoplay. 

Contracts have been made with scores of big newspapers 
throughout the country to carry the complete novelization of 
"The Hidden Hand," together with interesting stories about the 
principals in the serial, and readable details on the filming of 
this production. Big display ads will be carried in about 
seventy-five newspapers for many weeks, so that the interest 
of the public in this serial will not be allowed to wane. 



DOROTHY PHILLIPS IN BROADWAY DRAMA. 

A drama that goes deeply into the life that lies beyond the 
footlights of New York's theatrical world is "Broadway Love," 
upon which Director Ida May Park lately started production. 
It is a picturized version of a magazine story by W. Carey 
Wonderly, whose tales of the gay White Way are well known 
to readers of modern magazine fiction. Miss Park herself ar- 
ranged the story for the screen. 

Dorothy Phillips plays the leading role, surrounded by a cast 
the equal of which seldom has been seen on the photoplay 
screen. William Stowell is the leading man and Lon Chaney is 
playing the principal character role. Others in the cast are 
Juanita Hansen, Gladys Tennyson, Lule Warrenton, Eva South- 
ern, Harry Von Meter and William Burress. 

It is expected that Miss Phillips' role — that of a country girl 
who could not resist the lure of the lights of Broadway — will 
prove to be the strongest thing she has done in all her screen 
career. Miss Park and her entire company of forty people have 
gone to Long Beach, Cal., where they will be engaged for ten 
days in the staging of many of the important scenes of the 
production. 



GAIL HENRY TRANSFERS TO L-KO COMEDIES. 

Gail Henry, who has established herself in favor as 
comedienne of Joker Comedies under the Universal brand, has 
transferred her activities to L-Ko, and will work opposite 
Hughie Mack and Bobby Dunn. Thus talent from three well 
known brands will assemble in this particular L-Ko organiza- 
tion; Hughie Mack having lately come from Vitagraph, Bobby 
Dunn from Keystone, and Miss Henry from Joker. President 
Julius Stern, of L-Ko, made the trip to Los Angeles to re- 
arrange the comedy organization in consultation with J. G. 
Blystone, director general of L-Kos. There will be further 
changes later. 



December 1, 1917 



THE MOVING PICTURE WORLD 



1355 



Pat he Program 



Baby Marie Osborne and Second Episode of "The Hidden 

Hand" Lead An Interesting Schedule for 

Week of December 2. 

BABY MARIE OSBORNE, in one of the best pictures she 
has ever made, the second episode of "The Hidden Hand" 
serial, which is staring out as another "Elaine," the 12th 
chapter of "The Seven Pearls," a Lonesome Luke two-reel 
comedy, and another installment of the Argus Pictorial are 
features of Pathe's program for the week of December 2. 

Baby Marie Osborne's play is entitled "A Little Patriot." 
It is a five-reel Gold Rooster play, produced by Diando, sce- 
nario by Lela Liebrand, story by John W. Grey, directed by 
William Bertram. In this picture Baby Marie Osborne comes 
into her own. It is one of the best in which she has ever 
appeared. It is characterized by the delightful comedy touches 
which made the Baby famous, and it also has a strong and 
timely vein of drama. The cast is a fine one, including Her- 
bert Standing, the famous character actor; John Connelly, 
Marion Warner, Jack Lanning, and last, but by no means least, 
Ernest, the wonderful little colored boy who has been seen in 
the recent Baby pictures. 

Doris Kenyon stars in "The Hidden Hand," No. 2, entitled 
"Counterfeit Faces," with Sheldon Lewis, Arline Pretty and 
Mahlon Hamilton, produced in two reels by Pathe. The second 
episode of the Pour-star serial: When Ramsey rushes to Doris' 
rescue, the Hidden Hand escapes. This mysterious and evil 
man tells Verda that he can prove she is the daughter of 
Judson Whitney, if she will help him. With his great knowl- 
edge of science, the Hidden Hand pours liquid gas in the 
radiator of Doris' room and she narrowly escapes death, only to 
fall into the clutches of the band and is left in peril as the 
pictures fade from view. 

Mollie King is seen in "The Seven Pearls," No. 12, "Buried 
Alive," with Creighton Hale and Leon Bary, produced in two 
reels by Astra. There is only a short time left for lima. She 
must recover the pearls or enter the Sultan's harem. Perry 
and Stayne succeed in a diabolical scheme, whereby lima is 
imprisoned in an insane asylum. The price of her freedom is 
the pearls upon which the life of her foster-father and her 
own happiness depend. 

The Lonesome Luke two-reel comedy is called "We Never 
Sleep." It was produced by Rolin. This is a one-hundred-per 
cent, comedy with Harold Lloyd appearing as Lonesome Luke, 
detecatiff — false whiskers, handcuffs and everything. Harry 
Pollard, is Snub, assistant bloodhound, valet, private secre- 
tary, second mate, shortstop and caddy. Bebe Daniels is Amelia 
Blooey, with a hungry baby and a boob husband. Bud Jamey- 
son is Major Blooey, all his life he has been getting the loser's 
end of the purse. 

"Fishing in Japan." Pathe combitone educational, and "Along 
the Tagus" (Portugal), Pathe combitone travel, form a split 
reel. The first half is one of the most beautiful pictures of its 
kind ever taken. It shows the little boats of the hardy toilers 
of the deep in tumbling seas and running along the rock- 
ledged shores. In the latter part, you see the fertile valleys 
of Portugal, beautiful scenes in Lisbon, the capitol, and pic- 
turesque life of the simple peasant folk. 

The four articles in Argus Pictorial No. 2, the unique screen 
magazine in one reel, are "Fighting Forest Fires," "Spearing 
Eels," "Stenciling," as demonstrated by Professor Thatcher, 
Department of Fine Arts in Columbia University, and "Pride 
Goeth Before a Fall." a sad tale of Helena Smith Dayton's 
remarkable "Clay Folk." 

An International Cartoon and educational and Hearst-Pathe 
News No. 98 and No. 99 complete this program. 



HOLMES TRAVELOGUE SHOWS JAPANESE SCENES. 

John Luther Long, Pierre Loti, Lafcadio Hearn and other 
writers on Oriental countries have told the world much of 
the charm, beauty and mystery of Nippon, but it remains for 
Burton Holmes, in the ninety-first release of the Paramount- 
Burton Holmes Travel Pictures, to introduce his followers to 
the pictorial beauties of that modern fairyland, "The Land 
of Madame Butterfly." 

Iris season is the loveliest time to visit this land of flowers, 
and amid these natural blossoms the dainty Geisha girl is the 
human flower of which the Japanese are proud, for the word 
Geisha means "an accomplished one." In a lovely garden, 
with other travelers, the spectators sees the dances of these 
butterflylike little entertainers. 

In the ninety-second release of the Paramount-Burton Holmes 
travel pictures will be shown the immediate environs of a 
certain famous mountain. This release is entitled "Around 
Fujiyama." 



KIRKWOOD TO DIRECT BILLIE BURKE. 

It is seldom a play that has just been presented on the stage 
is being translated to the screen simultaneously with its met- 
ropolitan run. This, however, is the case with "Eve's Daugh- 
ter," which has just concluded a successful period at the Play- 
house, New York, with Grace George in the leading role, and 
which is being produced for Paramount release with Billie 
Burke in the star part. 

James Kirkwood, director of many famous pictures, has 
been specially engaged to direct the production for Paramount. 
Margaret Turnbull has adapted the play, by Alicia Ramsey, 
for screen purposes. "Eve's Daughter" was presented in three 
acts, and had its premiere in New York, October 13. 



CONSTANCE TALMADGE WORKING ON "THE CLIFFS." 

Constance Talmacrge, the young star whom Lewis J. Selz- 
nlck presented with such signal success in her first Select 
picture, "Scandal," is making screen history with great speed 
under the apt tutelage of Charles Glblyn, her director, 

"Scandal," which is a film version of the serial of the same 
name by the popular English author, Cosmo Hamilton, had no 
sooner scored the hit which marked its first showing in the 
first-run theaters than Miss Talmadge's director completed her 




Scene from "Scandal" (Select). 

second Select production, "The Honeymoon." "'The Honey- 
moon," as has been chronicled, is a swift, clean, high-tensioned 
comedy of marital mishaps, with stunning scenes at Niagara 
Falls in the background. 

"The Honeymoon," which was also directed by Mr. Glblyn, 
received an enthusiastic reception from the Select officers wht*n 
it was shown to them for the first time last week. 

The new Select production, to be called "The Cliffs." has 
now been begun by Constance Talmadge. "The Cliffs" is an 
adaptation by Paul West from the comedy, "The Runaway." 
by Pierre Veber and Henri De Gorsse. Earle Fox, who sup- 
ports Miss Talmadge in "The Honeymoon," is likewise her 
leading man in "The Cliffs." 

Miss Talmadge and the entire company have been spending 
a week at Ausable Chasm, New York, and in and around 
Marblehead, Mass., filming some of the effective scenes of the 
story. "The Cliffs" will be distributed through the Select ex- 
changes. 



EVA TANGUAY SHOWS HER SPEED. 

Eva Tanguay, known as "the cyclonic comedienne," the 
"bombshell of energy" and the "busiest personality on Broad- 
way," proved her right to these titles and at the same time 
won a considerable wager when she made her debut in motion 
pictures. 

Miss Tanguay's first picture, "The Wild Girl," in which she 
is presented by her manager, Harry Weber, is a Selznick 
production distributed by Select. In it she plays the part of 
a lost Southern heiress who has been reared in a gypsy camp. 
As the pet of the tribe, brought up as a boy and free to roam 
at will, the little vaudeville queen had a role particularly con- 
genlal, and she flung herself into it with accustomed zest. 

Alt. r an exceedingly trying day, in which Miss Tanguay 
had been here, there and everywhere, someone made in her 
presence the old banal remark that motion picture work is the 
easiest of all dramatic expressions. Miss Tanguay promptly 
threw down the gage of battle, asserted that never in her 
busiest moments had she exceeded the speed of a camera day 
and declared that in her trips back and forth before the lens, 
going over this scene and that, she easily covered five miles 
a day. 

The next morning she appeared at the studio wearing a 
pedometer and. when she finished work that afternoon it 
bore out her claim. Seven miles was registered on its face. 



FIFTH GROUP OF JAXONS. 

In a new series of six Jaxon comedies to be released by Gen- 
eral Film, Pokes and Jabs are again at their merrymaking. 
The current release In this, the fifth series, is "Blundering 
Boobs," in which the two fun makers crowd a lot of their best 
stunts. Other subjects In the new series are: "Disappointed 
Love," "He's In Again," "How It Worked," "Their Model 
Careers" and "His Fishy Footsteps." The last two subjects in- 
troduce a new comedy team, Finn and Haddie, with many nov- 
elties in the comedy line. 



1356 



THE MOVING PICTURE WORLD 



December 1, 1917 



Fox Issues String of Holiday Subjects 

Responds to Requests of Exhibitors With Six Subjects of 
Unusual Interest. 

WIDEAWAKE exhibitors who believe in making the most 
,,i ever] opportunity are responsible, according to Wil- 
liam F«'x. for the selection by the Fox Film Corporation 
of wh.it are declared t" bi llj appropriate pictures lo T 

holiday Beason programs. 

•■\\ number of letters from exhibitors," 

Mr. l-'"\ explains, "saying they want to appeal to the children 
of all ;mcs, which Includes adults, during the Christmas vaca- 
tion of tin' schools. "We ought t" have an opportunity for as 
liberal selection as possible of high grade, wholesome fea- 
tures,' is the way the appeal was started, 'and, of course, the 
pictures ought to lie of the sort which will prove equally en- 
i ertaining to adults.' " 

The Pox answer to this was a decision to push ahead the re- 
lease dates of a number of productions which otherwise prob- 
ably would not have been available to exhibitors until after 
the first of the year. "The Babes in the Woods" and "Treasure 
Island." featuring Francis Carpenter and Virginia Lee Corbin; 
"A Daughter of the Cods." the delightful fairy story in which 
Miss Anion, !<• Hermann is starred, and "Troublemakers" of 
which .lane and Katherine Lee are the principal characters, 
all ware brought forward for pre-Christmas booking. In ad- 
dition to these are two previous releases, "Jack and the Bean- 
stalk" and "Aladdin and the Wonderful Lamp," Carpenter- 
Corbln features, which have had long and profitable runs at 
prices ranging from 25 cents to $1 in the Globe theater, New 
York, and which have been shown extensively in the larger 
cities of the country. 

"We never have offered a better selection of pictures for 
holiday week showing," says Mr. Fox. "These pictures, ex- 
cept that of Miss Kellermann, are a development of the pres- 
ent year in the motion picture industry. Nothing like them 
has ever before been shown. Their appeal, of course, primarily 
is to adults, but they have demonstrated they possess the 
quality of interesting children far more strongly than any 
series of photoplays ever previously released by us. Their 
appeal is as broad as human nature." 



of types and nationalities which have blended to make the 
American woman the queen of creation. 

Mr. Capellani is a pioneer in the motion picture art in Paris. 
In the supporting cast with Miss Goodrich are George Henery, 
William B. Davidson, John Hopkins, and others of equal note. 



PEGGY HYLAND IN PATHE PLAY. 

Peggy Hyland is revealed as a Pathe star in the news that 
she is "completing this week a five-reel feature at the Astra 
studios. This is an adaptation of the A. H. Wood's stage 
success, "The Other Woman." The production is under the 
supervision of Albert Parker, a new Astra director, and it is 
expected to prove one of the best five-reelers of the year. 

The leading man is Milton Sills, one of the best known 
young actors on Broadway, who played opposite Irene Castle 
in "Patria." The cast for this includes Anna Lehr and Wil- 
liam Parke, Jr. 



"AMERICAN MAID" FEATURES EDNA GOODRICH. 

Edna Goodrich, the far-famed beauty of the speaking stage, 
will be seen in "American Maid," the fourth of the series of 




Scene from "American Maid" (Mutual). 



motion picture productions which she is making for release 
by .Mutual, on November 26. "American Maid" is a five-reel 
drama written by Julius Rothchlld, adapted for the screen by 
Hamilton Smith. It was directed by Albert Capellani, the 
director, ami produced at the Glendale studios 

Of the Mutual Film Corporation. 

Miss Goodrich, whom London called the "All American Girl," 
is cast as a typical American girl in "American Maid." The 
story is built around the melting-pot idea, showing the variety 



Butterfly Starts New Year Right 

Opens Up With "The High Sign" — Addition of Several 
Players to the List of Stars. 

ARRANGEMENTS for Butterfly productions in the first 
month of the new year have been made by Universal. 
Nearly all of Butterfly's galaxy of stars will be found in 
the line-up either late in December or in January bills. Ella 
Hall, Harry Carey, Louise Lovely, Molly Malone, and Little 
Zoe Rae now comprise the fixed stars of Butterfly, but in the 
following arrangements there are some features that were 
made at Universal City previous to the new alignment of 
principal players, hence the presentation of Herbert Rawlin- 
son, Grace Cunard, Brownie Vernon, and- Jack Mulhall in some 
of these. 

For New Year's week, starting December 31, "The High 
Sign," featuring Brownie Vernon and Herbert Rawlinson, will 
be the Butterfly. The story was written by J. Grubb Alex- 
ander and Waldemar Young, and the production was made by 
Elmer Clifton. 

January 7 brings Louise Lovely to present "The Wolf and 
His Mate," directed by Edward J. LeSaint from Doris 
Schroder's scenario of Julia Maier's story. Hart Hoxie and. 
Betty Schade will be featured in Miss Lovely's support. The 
January 14 Butterfly will be "Hell's Crater," featuring Grace 
Cunard, with Ray Hanford and Eileen Sedgewick also appear- 
ing in vital roles. 

"Madam Spy," January 21, will have Jack Mulhall featured 
in a story by Lee Morrison, prepared for the screen by Harvey 
Gates. The production was directed by Douglas Gerrard. Fea- 
tured in supporting roles will be Donna Drew and Claire Du 
Brey. 

Louise Lovely will complete the month's schedule with pre- 
sentations of "Painted Lips," made from Charles Kenyon's 
scenario by Edward J. LeSaint. In Miss Lovely's support Al- 
fred Allen and Betty Schade will have leading roles. "Painted 
Lips" will wind up the first month of the year sensationally. 



BLUEBIRD SPECIALIZING IN PUBLISHED STORIES. 

Managing Director Carl Laemmle, of Bluebird Photoplays, 
Inc., is evidencing a purpose to incorporate more popular 
novels and published stories in Bluebird features than here- 
tofore. Bluebird's staff of scenario writers will furnish various 
original scripts to diversify the offerings, but the announce- 
ment comes that future releases will be largely made from 
novels that have attained popularity with the reading public. 

Among the stories the screen will read for the masses in 
Bluebird photoplays are "Heart's Blood," assigned to Dorothy 
Phillips, the novel by Elaine Sterne; "Back to the Right 
Trail," by Fred Bechdolt, will be given a special production; 
John S. McGrogarty's "Kane of Liscarra," and "The Mortaged 
Wife," by F. H. Clark, will become future Bluebirds. These 
are only a few of the stories to be screened at Universal City — 
there are many others under negotiation. 



"ETERNAL TEMPTRESS" IS FIRST CAVALIERI. 

For her first Paramount picture, "The Eternal Temptress," 
in which she will appear as the Princess Cordelia Sanzio, Mme. 
Lina Cavalieri will have powerful support, the cast having 
been chosen with great care, and consisting of well-known 
screen players. The role of Harry Althrop is interpreted by 
Elliott Dexter, well-known' to Paramount patrons, while Count 
Rudolph Frizl is portrayed by Alan Hale. Among other prom- 
inent actors who appear are Edward Fielding, Mildred Con- 
selman, Hallen Mostyn, James Laffey, Pierre De Matteis and 
Peter Barbier. 

Emile Chautard directed the production. The story was writ- 
ten by Mme. Fred de Gressac, and Eve Unsell prepared the 
scenario. 

"The Eternal Temptress" will be released by Paramount in 
December, and it is confidently expected to create a veritable 
sensation in the screen world.. 



ASHLEY DIRECTING MADGE KENNEDY. 

Madge Kennedy and her Goldwyn Company of eighteen have 
gone to Georgia in search of peach blossoms and mad bulls. 
"Oh, Mary, Be Careful!" requires the services of one and the 
scenic assistance of a lot of peach trees in bloom. The bull, 
be it known, chases one of the principal characters in the 
picture up a blooming peach tree. 

The Kennedy Company consists, besides the star, of George 
Forth, leading man; Marcia Harris, George Stevens, Yolande 
Duquette, Marguerite Marsh, Bernard Thornton. Harry Myers. 
Kathleen McEchren, Dixie Thompson, J. William Weston, 
William Carr, Logan Paul and Alton Hamilton. 

Miss Kennedy's director in the new picture is Arthur H. 
Ashley, successful picture player and director. Mr. Ashley's 
personal staff consists of Clarence Jay Elmer, assistant, and 
Edward Brophy, technical assistant. 



December 1, 1917 



THE MOVING PICTURE WORLD 



L357 



"ALIMONY" FIRST NATIONAL FEATURE. 

If the principles of Dun and Bradstreets were applied to 
the film industry, and one were looking up the rating of new 
productions, "Alimony," Hayden Talbot's drama recently pur- 
chased by the "First National," would command instant at- 
tention because of the names on its credit title. It gives de- 
served credit to Robert Brunton as production manager, Em- 
mett J. Flynn as director, and L. Guy Wilkey for the pho- 
tographic Mr. Brunton is well known to the trade and public 
as a result of his excellent work when art director for Tri- 




Scene from "Alimony" (First National). 

angle. Emmett J. Flynn, though a youngster in years, began 
his directorial career under David W. Griffith. He has made 
several of Mary Pickford's most popular releases, and has a 
number of other successes to his credit. 

As for the cast: Lois Wilson, George Fisher, Joseph J. 
Dowling, Wallace Worsley, and Arthur Allardt are all screen 
players of standing. Miss Josephine Whittell is a "find" of 
Mr. Flynn's. Though a musical comedy star who dropped into 
pictures quite accidentally her work as Mrs. Bernice Bristol 
Flint, divorcee and adventuress, is so good that it is doubtful 
if the stage can outbid the camera for her future services. 

Altogether, "Alimony" is the result of good team -work on 
the part of thoroughly sound craftsmen, and the result is a 
well balanced and artistic production which commended it- 
self instantly to the Circuit's purchasing board, who expect 
great things of it in their own theaters, and subsequently 
throughout the territory served by Circuit exchanges. 



MISS CLARK FINISHES THIRD BAB STORY. 

What the French so aptly describe as "contretemps" render 
the forthcoming "Bab's Matinee Idol," a Marguerite Clark 
picture from Paramount, highly diverting and as full of laughs 
as the proverbial egg is of meat. It will be released Novem- 
ber 26. This third comedy in the "Pub-deb" releases, filmed 
from Mary Roberts Rinehart's stories, is believed by those 
who have seen it in the course of production to be the most 
laughable as well as the daintiest of the trio. Both its prede- 
cessors have served to set an entirely new standard in film 
comedy of the polite sort. J. Searle Dawley, who has directed 
Miss Clark in many of tier pictures, has staged all three. 

The same cast, with a few additions, that has appeared in 
the preceding Bab films is seen in this picture. It includes be- 
sides the heroine Helen Greene. Nigel Barri. Isabel O'Madigan. 
Frank Losee, Vernon Steele, Cyril Chadwick. Daisy Belmore 
and George Odell. 



ORIGINAL POSTERS IN BLUEBIRD. 

In the first scenes to be filmed of Miss Mae .Murray's next 
Bluebird release, "The Eternal Columbine," by H. Sheridan 
Bickers, a New York theatrical manager's office is decorated 
with genuine original oil and crayon posters by two of Eng- 
land's greatest poster artists and cartoonists — John Hassal 
and Albert Morrow — whose work is familiar to all readers of 
Punch. These valuable poster paintings and original sketches 
were loaned to Director Robert Leonard by the author espe- 
cially for this picture, and were executed by Hassall and Mor- 
row for a London stage play at the annual performance in aid 
of the Actors' Benevolent Fund. They are strikingly brilliant 
examples of European poster art. 






"A HERO FOR A MINUTE" (L-Ko). 

Bobby Dunn, late of the Keystone forces, is introduced to 
L-Kos in the release announced for December 5 under the 
title of "A Hero for a Minute." In securing the services of 
Mr. Dunn the specific style of comedies in which he should 



appear among L-Kos was decided upon by Director General 
.1. ,;. Blystone, and "A Hero for a Minute" starts the series. 

ECatheryn foung, in tnedj vampire, win. has accumulated 

a good reputation for tier work in previous L-Kos, is the 
leading comedienne in support of Dunn ami Ed. Kennedy, and 

will, with Miss Young, have a lal prominence in the ar- 

rangemenl s. 

Tin- laugh-motive in "A Hero for a Minute" is a mix-up in 
police matters Involving comedy politics in a medium Blzed 




town. When the police and fire departments get into joint 
activities ridiculous situations and surprise sensations are de- 
veloped along unusual lines. To accomplish something new 
in a slapstick way seems hard to do, but it is claimed that 
Director Blystone has "come through" in this L-Ko. 



"A BRANDED SOUL" (Fox). 

A picture that parallels an incident that occurred in Rome 
nearly two thousand years ago with one of today in a quaint 
old Mexican village is the Fox special feature release for 
November 25. The title of the play, which is derived from one 
of the strongest scenes, is "A Branded Soul," and the star is 
Gladys Brockwell. 

The story opens in Rome with the seizure of a young woman 
at a birthday feast. The man who seizes her falls victim to 
her sweetness and spiritual influence, and is converted to the 
Christian faith, the girl proving to be St. Cecelia. The sub- 
sequent story is of a modern St. Cecelia, the production hav- 
ing a strong religious atmosphere, persecution of various sorts, 
and spy work against the United States Government being im- 




Scene from "A Branded Soul" (Fox). 



portant faitors contributing to make the action vigorous and 
tense. 

Miss Brockwell is supported by a Btrong cast, including 
Colin Chase, Vivian Rich, Willanl Louis, who has been in 
eighteen Pox productions, ami Lewis J. Cody, Gloria Payton, 
Fred Whitman, and Barney I'urey, who are making their first 
appearances in a Fox company. 

The story is by E. Lloyd Sheldon, the scenario by Franklyn 
Hall, and the photography by Charles Kaufman. Bertram 
Bracken is the director. 



1358 



THE MOVING PICTURE WORLD 



December 1, 1917 



Triangle Program 



Winifred Allen in "For Valour," Alma Rubens and Walt 

Whitman in "The Regenerates," on Releases 

for November 25. 

THE Triangle features to be released the last week of the 
current mouth will round out one of the most diversified 
programs which has been published by this company for 
Beveral months. Following the military drama, "Fighting 
Back," With William Desmond and Claire McDowell; "Up or 
0?" the comedy drama featuring George Hernandez; Roy 
Stewarfa Western. "The Medicine Man"; "Indiscreet Corinne," 
olive Thomas' fourth and best play; the prohibition story of 
"A Case at Law." and "The Fuel of Life," in which Belle 
Bennett (lid some unique "business" vamping; "The Regener- 
ates," ami "For Valour" are expected to pull big business when 
they are released November 25. 

Wall Whitman, who scored a great success as the eccentric 
obi miner-mayor of Baxterville in "The Firefly of Tough 
Luck." with Alma Rubens fn the title role, will again star 
with Miss Rubens in "The Regenerates." The new play is said 
to give him a wide range for the intensive character work which 
has been so favorably received by theatergoers and critics. 
As the proud patriarch, Mynderse Van Duyn, he needs no 
make-up or theatrical effects to delineate the pride of race 
which makes undiluted blue blood a Van Duyn fetish. In the 
supporting cast with Miss Rubens are Pauline Starke. Darrel 
Foss, John Linee, and a well balanced company of Triangle 
players. The picture was directed by E. Mason Hopper. 

"For Valour," the second release of the week, gives little 
Winifred Allen a vehicle which is splendidly adapted to that 
young lady's talent. It is a timely story of the great war, but 
it does not draw on the grim and sordid aspects of the con- 
flict for its theme. The story, which is based on I. A. R. 
Wylie's story, " 'Melia No-Good," in Good Housekeeping Maga- 
zine, opens in Canada just before the beginning of the war. 
Miss Allen is cast as the daughter of a family living com- 
fortably but humbly on the father's pension. Her brother is 
frankly dissatisfied with his lot in life, and, equipped with a 
suit bought by his sister's savings, he begins the study of law, 
and also a romance, which later dulls his sense of duty to 
sister, father, and even country. On the pretext of going to 
night school 'Melia dances in a cheap burlesque to retrieve 
her savings, and when the call to the colors is sounded and 
she is denied admission to Red Cross service, her vision of 
the part her brother will play on the battlefield is life itself 
to the little girl who is trying to "do her bit" where only 
men were wanted. Her struggle to get him to enlist, and the 
indignities she suffered to clear his name and finally send him 
away in khaki before she was thrown into jail for theft, 
making striking scenes, full of interest to every citizen who 
is awake to the pall which now enshrouds nations. Richard 
Barthelmess plays opposite Miss Allen. Henry Weaver, 
prosecutor in "The Only Way" on the legitimate stage, ap- 
pears in "For Valour" as Miss Allen's father. 

A meal ticket starts Paddy McGuire on his merry way in 
the Triangle-Keystone comedy for this week, "Won by a 
Fowl." The various side trips on the way to his speedy finish 
include a warm reception in an oven, with a sputtering bomb 
as boon companion. Peggy Pearce as the jealous wife, and 
Claire Anderson, Chef Baldy Belmont's waitress sweetheart, 
are among the pretty girls who assist Fritz Schade in his ad- 
ventures as boss of the cafe. William Beaudine directed the 
comedy. 

"A False Alarm" and "A Tough Turkey Trot" will also be 
released on the regular program of November 25 as one-reel 
Triangle Komedies. 



MARGUERITE COURTOT IN NEW EDISON RELEASE. 

In casting the part of "Virginie," a Belgian girl, in the 
forthcoming seven-part picture based upon "The Three Things," 
a story of the present war by Mary Raymond Shipman An- 
drews, a type was sought who could conceive the heart- 
rending situations of the Belgian invasion and who could at 
all times register complete innocence. Marguerite Courtot 
was finally chosen, and has in every sense complied with 
What was expected of her. 

Perhaps instinctively she has interpreted the manner of a 
Belgian girl subjected to the mental tortures of seeing her 
home demolished, and who stands helplessly aside while her 
mother and little brother are murdered, and who, previous 
to her escape, is tormented by the brutality of the German 
soldiers, for Miss Courtot is of French descent. The produc- 
promises to be the most realistic Edison Perfection Pic- 
ture ever released. 

m Crosland is the director, and the war scenes are 

being made with the co-operation of tne United States Marine 

and shows Hie marines under actual fighting conditions. 

The picture will be ready for release about the middle of 

December. 



QUEEN LIL'S FUNERAL TO BE FILMED. 

Funeral ceremonies of Queen Liliuokalani. of Hawaii, who 
died in Honolulu November 11, are to be filmed exclusively 
for tlo- Famous Players-Lasky Corporation by arrangement 
with the territorial government of the Hawaiian Islands 
secured by Gi elford, who is now at the islands with 

Hayakawa .directing "Hidden Pearls" for Paramount. 

This is the last time a funeral will be held with the ancient 
Hawaiian rites and ceremonies, and the perpetuation of the 



event in celluloid will be invaluable from a historical stand- 
point, and also form an exceedingly interesting and impressive 
picture. Following the death of the Queen, who had been in 
ill health for many months, preparations were made for the 
body to lie in state, with a territorial guard of honor, pending 
the funeral arrangements. 

A complete motion picture record of the ceremony attending 
her funeral will be made and released exclusively through the 
distributing organization of the Famous Players-Lasky Cor- 
poration. 



Coming Bluebirds Announced 

Franklyn Farnum Will Be Seen in "The Scarlet Car," a 
Richard Harding Davis Story. 

DURING the past week Franklyn Farnum's next Bluebird 
release was shown to executives in the New York head- 
quarters, and passed upon for schedule January 7 as em- 
bodying every element that makes for good photoplaying. The 
late Richard Harding Davis wrote the story, and large sales 
were recorded for "The Scarlet Car." Mystery and adventure, 
with an engaging love story, provide the very features that 
make pictures most popular. Joseph DeGrasse has made the 
production, Mr. Farnum's support including Edith Johnson, 
his leading woman; Al W. Filson, especially engaged; Lon 
Chaney, Sam DeGrasse, and other selections from Universal's 
stock forces. 

"The Eternal Columbine," written by H. Sheridan Bickers, 
and produced by Robert Leonard as Mae Murray's third Blue- 
bird offering, is nearing completion at Universal City, along 
with "Broadway Love." the Ida May Park production in which 
Dorothy Phillips will appear late in January. H. Carey 
Wonderly wrote "Broadway Love," reflecting a new side light 
on the famous thoroughfare. 

Further preparations for the Bluebird program include "The 
Catamount," which is being filmed by Joseph DeGrasse. with 
Franklyn Farnum, the star, and Edith Johnson, leading 
woman, from a story by R. N. Bradbury and F. H. Clark. 
There will be a Rupert Julian presentation of "The Highest 
Card," written and scenarioized by Elliott J. Clawson. in which 
Ruth Clifford will star with her leading man, Monroe Salis- 
bury, prominently featured. 

Violet Mersereau's appearance in "The Girl by the Road- 
side" has been announced as the final Bluebird for 1917. This 
presentation will be made December 31 to complete the holi- 
day fortnight begun by Mae Murray in "Face Value" De- 
cember 24. Bluebird believes that especially good bills for 
the exhibitors' Christmas and New Year's weeks have been 
selected in the presentations by Mae Murray and Miss 
Mersereau. 



TYPHOON INSTALLED AT DAYTON THEATER. 

The big new Dayton theater at Dayton, Ohio, now in course 
of construction, is another to use the Typhoon System of 
cooling and ventilating in connection with its heating system. 
Schenck & Williams are the architects. 

A whole carload of Typhoon equipment is leaving the works 
this week for Dayton. Included are nine mammoth Typhoon 
fans — ten feet, eight feet and six feet in diameter. Two 8-ft. 
and two 10-ft. Typhoons on the roof will keep the Dayton cool 
on the hottest days of summer, assisted by two 6-ft. fans. 

For the winter, two 8-ft. fans will draw fresh air through 
heat coils and blow it into the theater. A 10-ft. Typhoon fan 
in the basement will serve to draw the heated air down, and 
so complete a perfect heating and ventilating equipment. 



HAYAKAWA GOES TO HONOLULU. 

Sessue Hayakawa, Paramount's famous Japanese star, and 
his company, under the direction of George Melford, have sailed 
for Honolulu, where a new and important photoplay will be 
filmed amid tropic surroundings. Properties and equipment 
for 150 persons were taken along, but for the minor roles the 
services of native actors will be obtained. 

In the party besides the star was Margaret Loomis, who ap- 
peared so successfully with Hayakawa in his former pro- 
duction, "The Bottle Imp," and also in his most recent pic- 
ture, "The Call of the East." 

While the company will probably not be obliged to remain 
in Honolulu for more than ten days, all the important ex- 
terior scenes will be taken there. Others in the party were 
James Cruze, Claude Mitchell, Mr. Melford's assistant; Paul 
Perry, photographer, and Noah Beery. 



"NUTTY KNITTERS" A TIMELY COMEDY. 

Victor Moore heads a strong cast of comedy experts in the 
forthcoming Paramount-Klever Komedy, "Nutty Knitters," to 
be released November 19. Among the well known players in 
this amusing little farce are Dave Don and Peggy Adams. 
Thomas J. Gray is author of the comedy, which was directed 
by Chester M. DeVonde. 

The fact that almost every one nowadays is engaged in the 
commendable sport of knitting forms the basis for the most 
timely short picture that has been issued in weeks. 



LINCOLN & PARKER OPEN OFFICE. 

The Lincoln & Parker Company, Inc., of Worcester, Mass., 
manufacturers of educational and traveling films, have opened 
a New York office at 708 Times building. 



December 1, 1917 



THE MOVING PICTURE WORLD 



1359 



Fairbanks and Hart in Coming Artcrafts 

Former Will Be Seen in "Reaching for the Moon" and Big 
Bill in "The Silent Man." 

FOLLOWING the November releases presenting Mary Pick- 
ford in "The Little Princess" and Elsie Ferguson in "The 
Rise of Jennie dishing 1 ," Artcraft Pictures will round out 
its banner month with Douglas Fairbanks and William S. Hart 
attractions. Making in all fou rbig box-office cards for the 
month of November, this offers the largest number of releases 
for Artcraft since its inception. 

The next Douglas Fairbanks offering will be released Novem- 
ber 19 and is entitled, "Reaching for the Moon." The story, by 
Anita Loos and John Emerson, was staged under the direction 
of the latter. It was for this picture that the entire Fairbanks 
producing organization crossed the continent to film eight 
scenes in New York City, after which it returned to California 
to produce the major part of the photoplay. 

It is announced that this is the most elaborate Fairbanks 
picture yet produced and entailed the building of several big 
sets, including a Venetian village, with its picturesque canals 
and romantic gondolas. In the cast are Frank Campeau, Eileen 
Percy, Millard Webb, Eugene Ormonde, Jim Hogan and Keene 
Thompson. 

William S. Hart's second Thomas H. Ince release through 
Artcraft, "The Silent Man," will be the last November offering, 
on the 26th. This story is from the pen of Charles Kenyon, 
whose "Kindling" was played with such success by Margaret 
Illington. The effort of "Silent" Budd Marr, the role portrayed 
by Hart, to recover a gold mine that has been taken from him 
by an unscrupulous gambler, with the connivance of a govern- 
ment agent, forms the basis of this story, which is replete with 
typical Hart thrills. 

Staged under the supervision of Thomas H. Ince, this produc- 
tion, it is promised, discloses "Big Bill" in a part that gives 
him great opportunity to not only display his histrionic talents, 
but his great physical prowess as well. Appearing opposite 
the star is Vola Vale, whose success in the leading feminine 
role of Charles Ray's, "The Son of His Father," is well re- 
membered. Others in the cast are Robert McKim, J. P. Lockney, 
George P. Nichols, Gertrude Claire, Milton Ross, Dorcas Mat- 
thews and Harold Goodwin, a boy actor, whose exceptional 
work in this picture is expected to create wide comment. 



RUGE AS A TROLLEYMAN. 

In the first of his new series of Sparkle Comedies, released 
by General Film, Billy Ruge appears as a Beau Brummel con- 
ductor, who puts a lot of speed and dash into his wooing. "On 
the Love Line" is one of the best comedies Ruge has yet done 
for the screen, and is a guarantee of other fast stepping laugh 
makers for comedy lovers. 



CAINE INTERPRETS LOVE MOTIVE IN MANXMAN. 

Hall Caine, the film version of whose novel, "The Manxman," 
is now being booked by the Goldwyn Distributing Corporation 
in theaters around the country may be said to be one of the 
few authors of our times who has an original point of view 
concerning woman. And it is original by virtue of the fact 
that his philosophy was that of Christ, paradoxical as thai: 
may seem. 

"When a good woman falls from honor," writes Mr. Caine 




Scene from "The Manxman" (Goldwyn). 



in "The Manxman," "is it merely that she is the victim of 
momentary intoxication, of stress of passion, of the fever of 
instinct? No, it is mainly that she is a slave of the sweetest, 
tenderest, most spiritual and pathetic of all human fallacies- — 
the fallacy that by giving herself to the man she loves she 
attaches him to herself forever. This is the real betrayer of 
nearly all good women that are betrayed. 



FOX COMPLETES "LES MISERABLES." 

"Les Miserables," the greatest epic and dramatic work of 
fiction ever created or conceived; the epic of a soul trans- 
figured and redeemed; purified by heroism and glorified through 
suffering; the tragedy and comedy of life at its darkest and its 
brightest; of humanity at its best and at its worst. — En- 
cyclopaedia Britannica. 

This is the verdict of that supreme authority as to "Les 
Miserables," the most melodramatic of all Victor Hugo's 
mavelous melodramas, which William Fox will present in 
picturized form with William Farnum in the character of 
Jean Vnliean 




bcene trom "Les Miserables'' (tox), 

"Les Miserables" is undoubtedly the masterpiece of the Fox 
Film Corporation. The book is the brightest gem of litera- 
ture, and Mr. Fox's photoplay follows the story with realistic 
fidelity. 

Believing that in "Les Miserables" lay the greatest story 
of modern times, Mr. Fox intrusted the making of the photo- 
play to Frank Lloyd, who directed "A Tale of Two Cities." 
Mr. Lloyd has excelled all his past efforts, and has delivered 
what will undoubtedly be pronounced not only the "greatest 
picture of the year," but the most wonderful picture made 
since the beginning of the cinema industry. 

"Les Miserables" was made under ideal conditions "some- 
where in New Jersey," and at a time of the zenith of photo- 
play production. 

Given the greatest story of modern or ancient times, a star 
who is a living, breathing type for Jean Valjean — William 
Farnum — and an unlimited amount of money, Mr. Lloyd has 
produced a most remarkable screen drama. 

The supporting cast is of exceptional strength, and includes 
Jewel Carmen, Dorothy Bernard, and Kittens Reichert. 

The National Board of Review made a special report upon 
the subject, indorsing it in no uncertain terms. 



ARBUCKLE IN "A COUNTRY HERO." 

The first of the Paramount-Arbuckle Comedies to be made 
in California, entitled "A Country Hero," is well on its way 
and according to reports from the studio at Long Beach this 
new two-reel picture will be one of the most notable of his 
screen career. Four cameramen and two grallex machines 
were on the scene when a flivver, used by the weighty hero 
in pursuing the villain and the heroine, blew up unexpectedly 
in the main street of Jazzville. 

Jazzville, be it known, is the imaginary rural village chosen 
as a setting for "A Country Hero." In its main street appears 
the blacksmith shop where "Fatty" toils. Also will be seen 
the Jazz Hotel, post office and other landmarks. 

This comedy, which will be released in the near future, tells 
of the rivalry between "Fatty" and Cy Klone, the garage 
owner, over the affections of a pretty school-teacher. A 
stranger, however, comes to town — a city chap — and unites 
the two rivals in a common cause against him when he tries 
to steal the school teacher from beneath their eyes. The 
stranger takes the heroine to the city and there he is followed 
by "Fatty" and Cy who finally rescue her from the unscrup- 
ulous villain. Alice Lake supports Mr. Arbuckle as the leading 
woman in "A Country Hero." 



"THE OTHER STOCKING" (Nestor). 
Retained for a limited number of issues, the Universal will 
release Nestors because of the urgent request of exchange man- 
agers, as expressing the desire of exhibitors. Selections have 
been made from the choice of several completed merry-makers, 
and the release for Dec. 3 will have two of Universal's most 
popular comedians — Eddie Lyons and Lee Moran — as stars of 
"The Other Stocking." These jolly comedians have a fast- 
moving medium for exploiting their peculiar and natural gifts 
for mirth provoking and a large company (mostly pretty girls) 
back them up in a spirited performance. It will be generally 
accepted as one of the best of the Lyons-Moran offerings. 



3( I 1 



THE MOVING PICTURE WORLD 



December 1, 1917 



NAZIMOVA'S SECOND METRO "A CHILD OF THE SUN." 
Nailmova has completed her work In "God's Message," her 
Initial Metro production, and will soon Btart her second pic- 
ture. "A t'hilil nf tin- Sun." George I >. Baker, who guided the 
In her ftrst Metro appearance, «ill again direct her In 
the new picture, which will be staged In Arizona. "A child 
of the Sun" is a rugged romance of old .Mexico, providing 
Naslmova with a role of great dramatic intensity. The Metro 
star will tie seen as a native Mexican girl. 

Charles Bryant, who played opposite Nazimova as Paul 
Granville, an American artist in "Cod's Message," will again 

Support the star in the leading male role, an American mine 
owner who has vast interests across the Rio Grande. A large 
cast of .Metro favorites, several of whom played in her first 
Metro production, will support her in the second production. 




HARRISON, ARK. — Moving picture theater will be opened 
here by YV. J. Boody, of Eureka Springs, about first of 
January. 

HAPPY CAMP, CAT,. — George D. Carter, of Oakland, has 
leased Evans' hall, and will convert it into a moving picture 
house. 

LOS ANGELES, CAL. — New Kinema theater has opened here 
under the management of Shirley C. Ward. 

MARYSVILLE, CAL. — E. A. Serviss has purchased the 
Liberty theater from K. A. Adelberg. 

REDWOOD CITY, CAR. — Germania hall on Broadway is be- 
ing converted into a moving picture house. 

SACRAMENTO, CAD. — W. T. Merill plans to open the Acme 
theater at 1115 Seventh street as a moving picture house. 

SAX .Rise, CAR. — Southern Development Company have 
plans by Render & Curtiss for the Hippodrome theater, to cost 
$100,000. Lessees, Sheenan & Rurie. 

CHICAGO, IRL. — Proposition to move the Blackstone theater 
to a new location is being considered. Alderman Pretzel is 
chairman of the building committee. 

CHICAGO, ILL.— Central Park theater, at the corner of Cen- 
tral Park avenue and West Twelfth street, has been opened. 

MANTENO, IRR. — Arrangements are being made to lease 
Goussets hall twice a week for the showing of moving pic- 
tures. 

PEKIN, IRR. — G. W. Hill, of Peoria, has purchased the Court 
theater from Gilbert Wiley. 

ROCKFORD, IRR.— J. E. O. Pridmore, 38 S. Dearborn street, 
Chicago, is preparing plans for a one-story theater to cost 
$150,000. It will be known as the Midway.' Ross P. Beckstrom 
is interested. 

WAI'KEGON, ILL. — Schwartz theater has reopened under 
the management of Charles Takacs. 

LOGANSPORT, IND. — Frank Robinson has leased the Nelson 
theater and renamed it the Majestic. 

VEEDERSBURG, IND. — Tokyo theater has moved to the St. 
Clair Hardware building. 

CARROLL, IA. — Moving picture theater here has been taken 
over by Abe Zavitz. 

DAVENPORT, IA. — On the site of the Continental block, re- 
cently destroyed by fire, a theater is being erected for S. E. 
Greensbaum, of this city, and A. H. Blank, of Des Moines, to 
cost $400,000. 

HAMBURG, IA. Howard Cohen plans to erect a moving 
ture theater here. 

LEWIS, IA. — B. C. Harris has disposed of the Lewis opera 
house to J. R. Johnston and David Blankenhorn. 

NEW HAMPTON, IA.— William H. Keigley, of Albert Lee, 
Minn., lias purchased the Idle Hour theater f l om David Miller. 
It will be conducted under the management of E. E. White. 

OELWEIN, IA. T. W. Bryant, owner of the Gem theater, 
has purchased the Orpheum theater, and will conduct both 
houses. 

CADILLAC, MICH.— Fitzpatrlck McElroy Company has pur- 
chasi of Williams Brothers Lumber Company, and 

will convert it into a moving picture theater. The improve- 
ments will tost about $50,000. 

CALUMET, MICH- Lyric theater is being erected at the 
■ r of Mitchell and Cass streets. 

DETROIT, Mien- Donahue & Shoebottom have the con- 
tract to ci. it :. two-story theater for the DeRuxe Theater Com- 
pany at the comer of Kerchval and Parkview avenues. 

RAND RAPIDS. MICH.— H. C. Cornelius and William J 
Clark have purchased the A. J. Gilllngham theater interests. 

IDA. .Midi — Pastime theater has been renamed the Audi- 
torium. Ear] Schafer is manager. 

IONIA MICH.— T. 1'. Silkwood is the new manager of 
Orpheum theater. 



pic- 



IONIA, MICH. — New Regent theater will open soon. 

LAUUH'M, MICH. — John DeRo and Wallace Austess are the 
new owners of the Lyric theater. 

SPARTA, MICH. — New moving picture theater erected for F. 
L. Hilton has been opened. 

BUFFALO, MINN. — United Theaters Company, of Minne- 
apolis, have purchased the Eagle theater from T. J. Fisher. 

CROSBY, MINN. — George A. Allen, of Lyceum scenic studio, 
plans to install moving picture equipment in new armory 
here. 

LAKEFIELD, MINN. — Scenic theater is again being con- 
ducted by F. G. Stokes. 

PINE ISLAND, MINN. — New owner of the Pleasant Hour 
theater is H. H. Billing. 

PINE RIVER, MINN.— C. P. Eastman has leased the Cozy 
theater from E. B. Dahl. 

RED RAKE, MINN. — A. Howe has disposed of his interest 
in the Lotus theater to A. B. Halseth. 

REDWOOD FALLS, MINN. — Schmhekel Brothers have dis- 
posed of their lease on the Grand theater to M. O. Byram & 
Son. 

ST. PETER, MINN.— F. N. Farris. of St. Paul, has leased the 
Princess theater, and will conduct it as a moving picture 
house. 

WINTHROP, MINN. — Raymond Busch has purchased Hub 
City theater from R. C. Brown. 

BOZEMAN, MONT. — Rose K. Ruerup has disposed of the 
Gem theater to Otto Schmidt, E. H. Kleinschmidt, and Howard 
R. Green. 

BLAIR, NEB. — Frank Creely has purchased the interest of 
Harry Higley in the Home theater. 

COLUMBUS, NEB. — William Swan has purchased the equip- 
ment of the North theater. 

HEBRON, NEB. — A. W. Hindman has purchased the Gem 
picture theater from Dr. Brugh. 



WANTED 
TO BUY 



COPIES OF 

"The Fall of Troy" 
"Nero, or the Burn- 
ing of Rome" 
"Agrippina" 



State condition and price. Address BUYER, c/o M. P. World, 
516 Fifth Avenue, New York City. 



the 



WAR TAX C0LLECT0GRAPH 

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ing and delay at 
the ticket window. 

Saves time when 
time means real 
money. 

Automat ically 
collects war tax on 
admissions. 

Ticket seller sells 
r e g ular admission 
ticket at ticket win- 
dow; purchaser 
steps to the Collec- 
t o g r aph, deposits 
the amount of the 
tax, inserts ticket 
in slot, machine 
prints on ticket 
amount of tax paid. 

Keeps your war 
tax acount sepa- 
rate from admission 
ticket account. 

E 1 i m i n ates all 
possibility of dis- 
pute with Govern- 
ment inspectors. 

Can be placed in operation anywhere in lobby immediately 
when received at your theatre. No installation, no setting up. 

Orders filled in order of receipt. Order your machine today. 

Price, complete, for theatres with maximum admission price 
of 50 cents, .■?:!() ; above 50 cents, $35. 

COLLECTOGRAPH COMPANY 

Portland, Maine 




December 1, 1917 



THE MOVING PICTURE WORLD 



1361 



Trade News 
of the Week 




~~^^v->yj^~ ~ -/, 



-^.Vf^:~~ 




GATHERED BY OUR OWN CORRESPONDENTS 



Castle Square Theater Now a Film House 

Famous Old Legitimate Theater Opens After Extensive Alterations as a Beautiful 
Motion Picture House — Interesting Decorative Scheme. 

By Richard Davis Howe, 80 Summer St., Boston, Mass. 



BOSTON, MASS. — The Castle Square 
theater, the famous old playhouse of 
the Hub, which has been wholly re- 
modeled and rebult, was opened to the 
public Monday evening, October 29, as a 
magnificent new moving picture theater. 
The initial performance was a complete 
success, and the house was filled to 
capacity. 

The Castle Square theater has served 
a greater part of its existence as a stock 
house, and some of the finest companies 
in the United States have played the the- 
ater during past years. When first con- 
structed it was considered a model play- 
house. Architecturally, it was one of the 
finest houses in the country, yet it was 
necessary to make several changes to 
make it suitable for a moving picture 
theater. 

New Decorative Scheme. 

The new decorative color scheme is old 
rose and gray, with gold leaf tinting, 
with the idea of creating warmth of tone 
and to give the necessary cheerful bright- 
ness. New mosaic floors have been laid 
in the lobbies and promenade, the seats 
reupholstered, and other floors recarpeted. 
The plush hangings accord with the gen- 
eral decorative scheme. For the stage 
there has been constructed a new perma- 
nent setting to frame the screen and al- 
low a fitting set for the concert artists, 
for music will form a generous portion 
of the programs. 

The screen is of the latest gold fibre 
material. A grand concert piano, with 
choralcelo attachment, has been installed. 

The booth is in the rear of the orches- 
tra in order to give the best picture pro- 
jection. The heating and ventillating ap- 
paratus has been overhauled and renewed, 
thus assuring the same perfect flow of 
air which always has characterized the 
theater. 

The First Audience and the Bill. 

The first-nighters enjoyed a perfect 
evening, as the program could not be 
equalled. Everyone went away satisfied 
that the "new" house intended to put on 
an excellent show every week. The ex- 
pressions of surprise at the several 
changes in the interior of the house •were 
numerous and equally varied. The in- 
novations appealed to the patrons, both 
old and young. There is good reason to 
predict that the Castle Square theater 
will draw patronage from a great por- 
tion of the discriminating. 

The film bill consisted of the Hearst- 
Pa' he News Weekly. "Mixed Nuts," a 
Bparke comedy, which caused side-split- 
t'nc laughter throughout: American War 
News Weekly, which also pleased the 
audience, and "The Manxman," a Goldwyn 
picture. 

The program opened with an overture. 
Erne Harvard Quartette, comprising 
Messrs. Boyd. Bartlett. Phillips, and 
^herons, all of whom are well known in 
New England, sang several selection, in- 
rluding "The Soldier's Farewell," "Hark! 
T^e Trumpet Calleth!" "Maid of the 
Valley." and "Swing Along." Margaret 
Whitaker, violinist, played Zimbalist's 



"Dance Neapolitan," "Tambourin Chinois," 
"Serenade," and Kreisler's "Viennese Folk 
Song" delightfully. Herbert W. Smith, 
baritone, was expressive in his rendition 
of "I have a Rendezvous with Death!" and 
"Exhortation." "The Manxman" especially 
pleased the audience. 



Expensive Fire in Melrose. 

Melrose, Mass. — The Melrose theater, 
one of the finest moving picture houses 
of the city, was damaged to the extent 
of $20,000 by a fire on the night of 
November 1. The fire started an hour 
and a half after a large audience had 
been dismissed. The fire started in the 
basement, it is believed, from a defective 
heater. The theater was owned by James 
Lewis. It will be rebuilt at once. 



Samuel Steinfeldt Now With Metro. 

Boston, Mass. — Samuel Steinfeldt, for- 
mer manager of the Select Pictures Cor- 
poration, of New England, has been as- 
signed to Western Massachusetts for 
Metro Pictures Corporation. 



J. Lester Reardon Joins Metro. 

J. Lester Reardon, formerly owner of 
the Cross Street theater in Somerville, 
Mass., and recently connected with Select 
Pictures, is now a salesman for Metro. 



A. E. Penn Will Cover Vermont. 

A. E. Penn, formerly of Pathe, now 
"covering" Vermont for Metro. 



Max Carmusian Goes to Connecticut. 

Max Carmusian. recently connected with 
Select Pictures, appointed representative 
for Metro in eastern Connecticut. 



George Murnick in New Hampshire. 

George Murnick, formerly of Pathe, 
representing Metro in New Hampshire. 



Harry Bassett With Select. 

Harry Bassett, formerly eastern Massa- 
chusetts representative for Universal 
Film Company, now covering western 
Massachusetts and Vermont for Select 
Pictures. 



Martin Kelliher Covering Connecticut. 

Martin Kelliher, formerly of Metro, lias 
joined Select Pictures, and is covering 
Connecticut. 



Michael Alperin With M. H. Hoffman. 

Michael .-vlperin, formerly connected 
with Paramount, now covering Vermont 
and New Hampshire for M. H. Hoffman. 



Charles Howard Eaton Dies. 

Boston. Mass. — The sudden death of 
Charles Howard Eaton, who was a victim 
of acute indigestion, has caused profound 



sorrow among the local film exchanges 
and moving picture houses. Mr. Baton, 
who was one of New England's foremost 
film men, and who was beloved by every 
member of the film industry in New Eng- 
land, was connected with the local office 
of the World Film Corporation at the 
time of his death, and his loss is deeply 
felt by Manager George Fecke. Man- 
ager Fecke paid a high tribute to the 
memory of Mr. Eaton, when he said that 
he was one of the ablest film men he had 
ever met, and that his death was a great 
sorrow to him personally. "Mr Eaton 
was a man of great ability, and his sudden 
death is a great loss to our company." 
said Manager Fecke. 



The New "Quo Vadis" Shown. 
Boston, Mass. — A large representation 
of motion picture exhibitors from differ- 
ent sections of New England came to this 
city Friday, November 16. to witness a 
private trade showing of the new revised 
edition of "Quo Vadis" at the Park the- 
ater. 



Samuel Krellberg Will Handle Russian 
Film. 

Boston, Mass. — Samuel Krellberg, presi- 
dent and general manager of the Over- 
land Film Company, of New York, is to 
exploit in New England "The Russian 
Revolution," the authentic pictures of the 
Muscovite revolt. 

"Al" Lewis, recently connected with the 
Supreme exchange, which controls the 
rights for "Enlighten Thy Daughter," 
will be with him. 

Mr. Lewis has started on an extended 
tour with the revolt pictures through the 
leading New England cities and towns. 

New Company Takes Over Trimount 
Theaters, Inc. 

Boston, Mass. — On November 1, the in- 
terests of the Trimount Theaters. Inc., a 
Massachusetts corporation, which con- 
trolled the Princess and Gorman theaters, 
Framingham, Mass., and the Orpheum and 
Gardner theaters, Gardner, Mass., were 
taken over by the George A. Giles Co., a 
new Massachusetts corporation, with a 
capitalization of $1,000,000. 

Mr. Oiks, the treasurer of the old com- 
pany, is the treasurer and general mana- 
ger of the new corporation. 



Brockton Has Censor Board. 

Brockton, Mass. — The appointment of a 
board of motion picture censors for the 
city of Brockton has just been announced 
by Mayor McLeod. The new board will 
review every picture to be shown in this 
city, and will either put the stamp of ap- 
proval on them or recommend that they 
not be exhibited here. 

Boston, Mass. — Edward J. Farrell, gen- 
eral manager of the Metro Pictures Cor- 
poration, of New England, and the Amer- 
ican Feature Film Company, of this city, 
who is handling Jewel productions in 
New England territory, is plannin_r a 
gigantic advertising campaign foi 
latest Jewel release, "The Co-Respond- 
ent." 

Manager Farrell believes that in con- 
centrating all of his advertising in one 
leading paper he will derive better re- 
sults than if he attempted to advertise in 
every Boston paper on a smaller scale. 



1362 



THE MOVING PICTURE WORLD 



December 1, 1917 



Canadian Exchanges Have New Problems Maritime Provinces News 



American Emergency Export Tax on Films Will Now Have to Be Met Import 

Duty, War Taxes, Censors' Fees, Express Charges More Than Price of Film. 

By \V. M. GHadish, 1263 Gerrard St. East, Toronto, Ont. 



TORONTO, i)NT. — With the announce- 
ment in November 17 issue of Mov- 
ing Picture World to the effect that mov- 
ing picture films Intended for export to 
foreign countries from the United States 
must carry the same war tax as arc pro- 
vided under the War Emergency Revenue 
Act of the United States, exchange man- 
agers and exhibitors of Toronto woke up. 
with a start, to a realization that they 
would probably be called upon to com- 
pensate in some way for the American 
war tax. Until they read the official news 
in Moving Picture World, Canadian film 
men were inclined to ignore any refer- 
ence to the American taxation, but they 
since been digging into the details 
to find out where they stand and how 
much the levy is going to cost. The 
Canadians have also discovered that they 
must also pay the American war tax of 
three per cent on all automobile, motor- 
cvcle and jewelry imports from the U. 
S. A. 

With the imposition of the American 
war tax, Canadian exchanges must meet 
the cost of Canadian duty, Canadian war 
tax, and American war tax. The De- 
partment of Customs for the Dominion 
arbitrarily places a valuation of eight 
cents per foot on all moving picture films 
regardless of their apparent market 
value. The Canadian duty is twenty-five 
per cent, of this valuation, and to this is 
added the Canadian war tax of seven and 
one-half per cent. The duty and war tax 
charges per 1,000 foot reel to date have 
amounted to $26. The censors' fees in the 
various provinces range from 50 cents to 
$2.50 a reel, while the shipping costs 
from Toronto to Winnipeg, then to Cal- 
gary, and finally to Vancouver and back 
are very heavy. Likewise the shipping 
rates from Toronto to Montreal and then 
to St. John are also heavy. 

It frequently happens that the aggre- 
gate cost of duty, war tax, shipping 
charges and censors' fees is quite a bit 
more than the original charge made by 
a producing company to the Canadian dis- 
tributing company for a picture. 

The Mutual has already notified its 
Toronto office that it will assume all 
American war tax obligations on reels 
shipped here. No definite action other- 
wise had been taken by any Toronto film 
company or exchange up to November 15, 
however. 



Globe Film Secures Paralta Releases. 

Toronto, Ont. — The outstanding trade 
announcement was the declaration by 
President Arthur Cohen, of the Globe Film 
Company, Limited, that his corporation 
has secured the exclusive Canadian 
franchise for Paralta Pictures. It means 
at least twenty-four more features for 
the Globe people during the coming year, 
and the company will be in a position to 
talk program to all exhibitors henceforth. 
President Cohen arranged to take three 
prints of every Paralta release, one each 
for the Toronto. Montreal, and Winnipeg 
territories. The first Paralta will come 
early in December, it is declared, and it 
will be "Man's Man." with J. Warren Ker- 
ricrnn. This will be followed two weeks 
with "Madam Who," starring Bessie 
BarrlflCale, and the third will probably 
be the "Robe of Honor," with Henry B. 
Walthall 

During the past six months the Globe 
company has released some twelve state 
rights features. Two of the latest to be 
. d by exhibitors include "The 
Warrior" and "Babbling Tongues." The 
former is one of the first film features to 
be shown at the new Loew theater in 
Montreal, while the second was shown at 
the Rlalto. Toronto, during the week of 
November 12. The Globe now lists numer- 
ous state rights features, program fea- 



tures, and comedies, the latter being the 
Kay-Bee productions. 



Canadian Exhibitors Show Patriotism. 

Toronto, Ont. — Canadian moving pic- 
ture exhibitors are showing their patriot- 
ism in no mistaken manner in connection 
witli the floating of the latest war loan 
in the Dominion. A special film, "Vic- 
tory Calls to You, Canada," prepared by 
Regal Films, Limited, at the direction of 
Sir Thomas White, Federal Minister of 
Finance, was shown in hundreds of. the- 
aters throughout the country starting 
with the week of November 12, and a 
number of the theaters made splendid 
offers to purchase Victory Bonds them- 
selves. 

On November 12, Manager Mitchell, of 
the Regent theater, Toronto, announced 
that the entire proceeds of the Regent 
from November 12 to November 30 would 
be used for the Durchase of the Govern- 
ment bonds. 

In Montreal, Mr. George Nicholas, man- 
aging director of the Independent Amuse- 
ment Company, Limited, controlling the 
Strand, Regent, and Moulin Rouge mov- 
ing picture theaters, will devote the en- 
tire proceeds of the three houses for the 
week of November 12 for the purchase 
of bonds. Special subscriptions were also 
collected from the shareholders and em- 
ployees of the company. Large ther- 
mometer^ outside of the three theaters 
showed how the receipts of the individual 
houses were mounting up for the pur- 
pose. Good programs were offered at the 
three theaters during the week in order 
to boost the thing along. 

On top of all this the managers of many 
Toronto theaters permitted representa- 
tives of the Sportsmen's Patriotic Associ- 
ation to make collections at each per- 
formance for a fund with which to pur- 
chase Christmas presents for the needy 
wives and children of 37,000 Toronto 
soldiers now overseas. 



S. Massaud Takes Another Theater. 

Three Rivers, Ont. — The Victoria the- 
ater. Three Rivers, has been taken over 
by S. Massaud, who is also the proprietor 
of the Perron Hall theater, Montreal. 



Loew's 127th Theater Opened. 

Montreal, Que. — The opening of Marcus 
Loew's 127th theater, which has been 
built at Montreal, took place on Monday, 
November 19, with special pomp. Many 
celebrities were present by invitation, 
each of the 3,200 seats having been re- 
served for the big occasion. The open- 
ing picture feature was "The Secret of 
the Storm Country," starring Norma Tal- 
madge. The orchestra of this new house 
is made up of seventeen musicians. 



Toronto Notes of Interest. 

Toronto, Ont. — Manager Mitchell, of the 
Regent theater, Toronto, announced a 
special series of high class concerts by 
the Regent orchestra under the direction 
of John Arthur for a period of six weeks 
during November and December. 

Toronto, Ont. — Manager Benny Rogers, 
of the Toronto Fox branch, announces 
that two new prints of "A Daughter of 
the Gods" are being offered on a rental 
basis. One of these prints has been cut 
down to seven and one-half reels to en- 
able exhibitors to present the special fea- 
ture twice during an evening if desired. 

Hamilton, Ont. — The leading legitimate 
theater in Hamilton, the Grand opera 
house, operated by A. J. Small, has booked 
the Goldwyn productions. "Polly of the 
Circus" was presented during the week 
of November 5. Further Goldwyns are 
to be shown at this theater every other 
week. 



From Alice Fairwether. 

The Vaudeville Situation Creating 

Interest. 

C T. JOHN, N. B.— The Opera House in 
^ St. John runs five acts of vaudeville 
with a serial, changing the serial on 
Thursdays. The acts come from Boston 
and New York, going on to the Strand 
at Halifax (also controlled by J. M. Frank- 
lin). The Opera House under the man- 
agement of W. C. McKay has been very 
successful and vaudeville has become an 
acquired taste with plenty of people. The 
serials running at present are "The Gray 
Ghost" and "The P.ed Ace," both Univer- 
sal. 

The Lyric has for some years given one 
act of vaudeville with pictures, changing 
twice a week. 

Now the Imperial has added three acts 
of Keith vaudeville to its program, rais- 
ing the price to twenty-five cents and fif- 
teen in the balcony. The Paramount and 
Artcraft pictures had their first showing, 
on the new contract beginning Nov. 5^ 
with Mary Pickford in "The Little Ameri- 
can." which did good business. 

The Gem shows pictures and two acts 
of vaudeville. 



Leading Halifax House Turns to Films? 

Halifax, N. S. — The Academy of Music, 
one of the oldest and most conservative 
theaters in the Maritime Provinces, whose 
directors have been the strongest support- 
ers of the legitimate stage, is reported to 
about to change its policy. The plan at 
present is to run features with perhaps 
an educational film or a Weekly. A big 
orchestra is also proposed with perhaps 
a musical act or a very good singer. The 
pictures will be shown for three days or 
a week. 

The Academy seats twelve hundred per- 
sons and for years has had its own stock 
company. If this house turns to pictures 
it will mean a big change in the theatri- 
cal circles. 



New Censor Appointed — Not a Woman. 

St. John, N. B. — Edmund Owens has 
been appointed to the vacancy in the New 
Brunswick Board of Censors. Mr. Owens 
is a popular man and will undoubtedly 
make an excellent censor, but the women's 
societies are very much disappointed that 
the vacancy was not filled by a woman. 



Lady Orchestra Proves a Success. 

New Glasgow, N. B. — The new orchestra 
at the Roseland theater is proving a great 
success. The orchestra consists of ten 
ladies and is proving quite an attraction. 
The stage of the Roseland is very nicely 
decorated and well lighted, making the 
theater a very bright and attractive place. 

N. W. Mason is intending to run states 
rights pictures at the Roseland, raising 
the price to 20 cents. 



Notes of Interest to Trade. 

Halifax, N. B. — J. M. Franklin has 
booked for the Strand from G. A. Mar- 
getts of the Canadian Universal the new 
serial, "The Mystery Ship." 

At the King Edward, George X. Cuture 
has booked a second running of the Alice 
Howell comedies, showing what a success 
they were at his theater. 

"The Red Ace" is proving popular in 
Halifax and there is every possibility of a 
second run in a theater there. 

Ackers theater at Halifax has closed 
down for a few days while 40 or 50 men 
are busy redecorating and renovating the 
house. The seats are being upholstered, 
the operating booth enlarged and a steel 
truss is being placed under the balcony to 
give greater support and two new Power's 
machines, motor driven, are being install- 
ed. With a new screen and an asbestos 
curtain, the stage is being equipped in 
a thoroughly up-to-date manner. 



December 1, 1917 



THE MOVING PICTURE WORLD 



\M>.1 



Pine Tree News Letter 

By John P. Flanagan, 151 Parkview Ave., 
Bangor, Maine. 

Thomas H. Cuddy Sells Augusta Opera 
House. 

AUGUSTA, ME. — Equity rights in tiie 
Augusta opera house have been pur- 
chased from Thomas H. Cuddy by the 
Augusta Amusement Co., of which William 
B, Williamson is president and treasurer. 
Blaine S. Viles, Guy P. Gannett and Mrs. 
W. B. Williamson are the other directors 
of the company, which now controls three 
theaters, the Augusta opera house and 
the Colonial of Augusta, and the Belfast 
opera house. The Colonial was built 
wholly for and devoted exclusively to mov- 
ing pictures. 

It is understood that Mr. Cuddy was paid 
$3,300 for his equity rights in the opera 
house, of which he has been manager since 
1904. It is the purpose of the new com- 
pany to run both moving pictures and 
other shows when stellar dramatic attrac- 
tions can be found, although it will prob- 
ably not be operated continuously. Mr. 
Cuddy will become associated with a film 
concern in Boston, according to report. 



James W. Greeley Will Manage the 
Portsmouth. 

South Portland, Me. — James W. Greeley, 
one of the leading- exhibitors in the Pine 
Tree State and manager of the Nordica 
theater here, has given up the manage- 
ment of the Nordica and has taken charge 
of the Portsmouth, N. H., houses of Wil- 
liam Gray. Mr. Greeley owned the Gree- 
ley theater in Portland and at different 
times managed the Portland theater, Port- 
land, and the music hall, Lewiston, and 
was associated with the Keith interests 
in Maine. 



Exhibitor Has Close Call. 
Waterville, Me. — James Pray, of Scho- 
ville theater, Waterville. took some strych- 
nine tablets by mistake, but is recovering. 
The veterinarian surgeon up there says lie 
look enough to kill a cow, but it did not 
fease him. 



A Campus Picture Show Might Pay. 

Orono, Me. — University of Maine 
students are up in arms against the 
higher trolley rates charged by the 
Bangor Railway & Electric Co., and say 
they will start a boycott on patronizing 
Bangor and Orono merchants unless the 
rate is lowered. Among other things they 
plan to cut out trips to Bangor, Orono. 
and Old Town moving picture houses, but 
do not intend to miss seeing their favorite 
photoplay heroes and heroines. They are 
talking of having a picture theater right 
on the campus, where good, clean pictures 
will be shown at a moderate price. 



Only One Jitney Left in Bangor. 
Bangor, Me. — The Nickel theater, 
George Limberis, manager, has increased 
Its price from five to ten cents on ac- 
count of the war tax, Mr. Limberis an- 
nounces. Bangor has been notorious as 
tic home of the five-cent moving picture 
house, but there is now only one nickel 
show here, that at the Graphic. The Park 
has been a ten-cent house for sc\ 
years since the Keith interests took it 
over from Pope D. McKinnon. The Palace. 
as a five-cent theater, did not pay after 
the first year, and its present owner, 1'. 
J. Feeney, is to change it over and put 
stores in there. 



Mr. Exhibitor: — You will get more 
helpful information by carefully read' 
ing one trade paper weekly than by 
ikimming over three or four. The 
MOVING PICTURE WORLD i. the 
one paper you need. 



Filmdom Happenings in Baltimore 

Many Soldier Benefits— Changes in Policy— Ordinance Proposed to Make National 

Anthem Obligatory — Business Notes of the Trade. 

By J. N. Shellman, 1902 Mt. Royal Terrace, Baltimore, am. 



BALTIMORE, MD. — On Tuesday, Novem- 
ber 13, George Benjamin, manager of 
the Red Moon theater, 20 West Baltimore 
street, screened Robert Warwick in "Fri- 
day the 13th," and arranged a novel lobby 
display. Mr. Benjamin got a big supply 
ticker tape and record cards from a 
broker's office, and decorated his paper 
holders and display frames with the for- 
mer, while he hung the latter in attrac- 
tive places. The effect was novel and at- 
t ractive. 



Plaza Theater Reopened by Henry Cook. 

Baltimore, Aid. — The Plaza theater, 1105 
North Broadway, which for some time 
was managed by H. Alorehead, and has 
been dark for about five months, has now 
been leased by Henry Cook, who re- 
opened it to the public on Monday, 
November 19. It is understood that Air. 
Cook has booked some Bluebird produc- 
tions. 

May Make Anthem Obligatory. 

Baltimore, Aid. — Following the recent 
action of Dr. Carl Muck, of the Boston 
Symphony Orchestra, an ordinance re- 
quiring that all bands and orchestras 
will be required to play "The Star 
Spangled Banner" as the opening num- 
ber at all theaters, concerts, and other 
public functions was introduced in the 
first branch of the City Council of Balti- 
more on the evening of Monday, November 
12, by President John F. O'Meara, and 
the measure was advanced to its second 
reading without, reference to a committee. 
This ordinance provides a fine for each 
and every offense of not more than $10. 



Vaudeville at the McHenry Theater. 
Baltimore, Aid. — A big change in the 
policy of the AIcHenry theater, Light 
street at Cross, went into effect on Mon- 
day, November 12. by Bernard Depkin, 
Jr.. the supervising manager of the Park- 
way theater interests operating the 
house. Three vaudeville acts in con- 
junction with the regular moving pic- 
tures will be shown. Five shows are 
given daily, and there is an entire change 
of program every Monday and Thursday. 

More Soldier Benefits Given. 

Baltimore. Aid. — Moving picture patriotic 
entertainments continue with unabated 
enthusiasm here: On Sunday, November 
11, several managers loaned their theaters 
tor the occasion. I.. A. DeHoff, of the 
New theater, not only arranged for two 
benefits, one for the Tobacco Fund in 
conjunction with a special trade show- 
Ing of "The Warrior" screened for the 
occasion through the courtesy of the 
American Photo-Play Co., and the other 
with the same picture at a night per- 
formance for the benefit of the Red Cross. 
Two hundred dollars was raised. 

Eugene B. McCurdy, of the Fureka the- 
ater, loaned his house for a l.enetit per- 
formance given for the drafted men from 
the twenty-first district. The employees 
in the theater gave their services for the 
cause, and the films were loaned for the 
occasion by P. Oletzky. of the Baltimore 
Film exchange. 

The Bridge theater, Edmonson av- 
enue and Pulaski street, was loaned by 
Louis Schlichter, the manager, for a bene- 
fit performance under the auspices of the 
Ladies' Auxiliary of the Sixteenth Draft 
Division. The proceeds went to buy com- 
forts for the boys at Camp Meade from 
this district. 



Business Notes and Personals. 
I'.altimore, Aid.. — Arthur B. Price, 
affable manager of the Rialto th< 
representative of Triangle in I'.altimore, 
was seen last week riding around in his 
ne-yy Ford car. 



that 
and 



Jolly m. Seigel, who handles the Blue- 
bird and Jewel productions, is now hack 
at the old stand in this city after having 
had a good trip through the West Vir- 
ginia territory. .Mr. Sei^.-i states he went 
as far as Charleston. W. \"a. 

Mary Pickford in "The Little Print 
packed them in at the Parkway last week, 
and .Marguerite Clark went over big the 
week before. Julian Eltinge in "The 
Countess Charming" had them standing 
up at the AIcHenry recently. 

Serials are well liked at the Dixie the- 
ater, for Nat Keene, the manager, is run- 
ning three: "The Fatal Ring," "The I 
ing Trail," and "The Seven Pearls." 

H. A. Henkel, manager of the Academy 
of Alusic, is using his theater on Sun- 
day nights for the showing of religious 
photodrama, "Creation," in four parts, 
under the auspices of the International' 
Bible Students' Association. One part is 
shown each Sunday. 

Seaford, Del.— On Tuesday. November 
13, F. A. Wright, manager of the Audi- 
torium theater in this city, took a run 
down to Baltimore and visited his friends 
on Film Row. 



Newark News Letter. 



By 



1 ' 'b J. Kalter, 
Newark, 



Branford 
J. 



Place. 



New Hill Theater Opened. 



XJKWAKK, N. J.— With audiences that 
1,1 packed the newly renovated Hill the- 
ater at the junction of Springfield and 
South Orange avenues the playhouse was 
thrown open November 12. Admission to 
Hi- entire house was free, tickets hav 
ing been distributed to the people in the 
very near neighborhood. The showhouse 
is the old Odeon theater under a new 
na me. 

There has been incorporated a new 
company known as the Hill Theater, Inc., 
to run the house. It is capitalized at $5.- 
000. The articles were tiled .November 5. 
William Harris, a lawyer, at 7!i0 Broad 
street, is registered agent. The incor- 
porators are A. J. Alack, Frank V. Wilkin- 
son, and Emily J. Loehnberg. 

The Hill theater is one of the largest 
playhouses in the cit\ devoted exclusively 
to moving pictures. The house has 
adopted a double feature policy, the lirst 
show being made up of "Who's Your 
Neighbor" and "The Alan from Nowhi 
A news weekly and a comedy also had 
a part in the program. A jazz hand Or- 
chestra furnishes the musical part of the 
program. The prices are live and ten 
cents, and the house has adopted as a 
slogan. "We pay the war tax." 

A. J. Mack, an old time exhibitor and 
film man. will assume the active man 
ment of the house 



The Strand Now Unionized. 

Newark. N. J. — The Strand theater, lis 
.Market street. has settled with Hie 
unions and is now known as a union 
house. The Strand has had some diffi- 
culties with the various unions with 
which it had connections, but since the 
playhouse has been taken over by the 
new management it has come to an agree- 
ment with the unions. 



Complains About Children's Admission. 
Kearny, N. J. — Complaints have again 
to the attention of the authorities 
i nlng the admission of children 
under sixteen years of age in the mov- 
ing picture theaters of West Hudson. The 
grand jury lias under indictment several 
of ttie moving picture owners, and the 
is managers have been warned 
against admitting the youngsters. 



1364 



THE MOVING PICTURE WORLD 



December 1, 1917 



Home Offices Order Enforcement of Tax 

Exchange* Must Collect the Fifteen Cents a Reel or Cancel — May Offer a Contract 

at New Price to Include Tax. 

By Clarence 1.. Unz, 622 Riggs Building, Washington, D. C. 



WASHINGTON, I). C. — "You've gotta 
pay your war assessment to the raan- 
ufacturera or you can't play." That is 
the mandate of the exchange managers of 
Ity as a result of instructions from 
the home offices. 

The recent announcement that a fifteen- 
c6nt-a-reel-a-day charge would be made 
on every rental has produced a great deal 
of friction in Washington and the sur- 
roundlng territory. Exhibitors all along 
the line are kicking against paying the 
iment and the out-of-town folks are 
shooting the films back to the exchanges 
C. O. D. fifteen cents per reel. 

At the weekly meeting of the exchange 
managers the whole matter was gone 
over at great length. Each manager told 
the other how he was up against a stone 
wall by reason of the orders from the 
home office and also how unreasonable 
the exhibitors are to hold it up against 
them. At any rate the orders are to can- 
cel under the terms of the contracts upon 
\, nlcn the exhibitors are served whenever 
such exhibitors refuse or fail to pay up. 

The action is almost unanimous, it is 
stated, the orders from New York seem- 
ing to be practically the same, and as 
a result, individual exhibitors may find 
themselves without shows some fine day. 
Letters of cancellation are being sent out, 
although nothing is being done to actu- 
ally prevent them from getting a show 
if "thev will comply with the terms of 
offices. The writer saw one letter 
which stated that the exchange manager, 
writing It regretted the necessity for 
cancelling the contract of the exhibitor 
tn whom it was addressed, but there was 
no alternative because of the breach of 
contract provisions. He further stated, 
•however, that he would be glad to enter 
into a new contract with the exhibitor 
at a new price which would include the 
fifteen-cent per reel charge. 

The mistreatment of films and the 
burning of four reels, the property of a 
local exchange, also came up for consid- 
eration. As usual, reference was made to 
the difficulty in making prompt deliver- 
ies of films. 

The exchange managers have started 
in their weekly luncheons held each Sat- 
urday at Castelli's. 



Super-Film Will Take Liberty Bonds as 
Cash. 

Washington, D. C. — Sidney B. Lust, of 
the Super-Film Attractions, Inc., 903 E 
street. Northwest, is putting out some 
startling advertising. Since the big Lib- 
erty Loan campaign, the state rights men 
in particular, the film company exchanges 
as well, have heard from exhibitors all 
through the territory that they had put 
so much money into Liberty Bonds that 
they had little left with which to contract 
for features. 

Tn an advertisement sent to all exhibi- 
tors in the territory, Mr. Lust announced 
that it is his desire, as well as every other 
true American, to stand behind the Gov- 
ernment and cooperate with the President 
to make the second Liberty Loan a great- 
er success than the first one. In order to 
do his "bit," he said, the company has 
arranged to ncept Liberty Bonds in pay- 
ment for film service. 

Mr. Lust tells the Washington corre- 

flent of the Moving Picture 

World that the Super-Film Attractions. 

Inc., has already acepted $3,000 worth of 

the bonds in exchange for service, and it 

ed thai several thousand dollars 

In bonds will similarly change hands. 



Austin H. Brown Gets Major's Com- 
mission. 
Washington, D. C. — The local motion 
picture Industry early this month lost 



another of its members to the United 
States Army, for Austin H. Brown has 
been commissioned a major and it is up 
to the other members of the trade, both 
exhibitors and exchange managers, to 
come to attention and offer congratula- 
tions. 

Major Brown has been assigned to duty 
in the Inspector General's Department. 
For the time being he will remain in 
Washington, although fully expecting to 
be ordered to France in the near future. 
The management of his two theaters, the 
Washington and Regent, will devolve upon 
his son, Harold Brown, who for some time 
has been actively connected with these 
enterprises. While located here, Major 
Brown will be able to give him the bene- 
fit of his own experience, even though 
finding it impossible to be present at the 
houses. 

Major Brown has had previous military 
experience. In 1898 he organized Com- 
pany L, Second West Virginia Infantry, 
which was encamped at Charleston, W. 
Va„ during the Spanish-American War. 
He received a commission as captain of 
the company by the Governor of West 
Virginia. Prior to that time, for two years 
or more, he was with the National Guard 
pi Ohio serving in the field artillery as a 
jrivate soldier. 



Soldier Joseph Young Finds World 
Indispensible. 

Washington, D. C. — "The only objection 
I have to army life is that we must hang 
out the sun in the morning and take the 
moon and stars 
in," is the quaint 
way in which Jo- 
seph L. Young, 
former traveling 
representative of 
the Kleine Sys- 
tem, Washington 
branch, and ex- 
exhibitor of this 
city, writes. Mr. 
Young is attached 
to Truck Com- 
pany No. 6, 103d 
Supply Train, 
Camp Hancock, 
Augusta, Ga. 

"The clothes 
that I am now 
wearing," he tells 
the Washington 
correspondent of 
the Moving Pic- 
ture World, "are 
quite different 
from those that I 
wore when I last 
saw my friends, 
traveling for the 
K-E-S-E before 
enlisting. This 
army life is great, 
providing one does 
not weaken. The 
only objection I 
have is the hours. 
In the morning 
we take in the. 
moon and the stars and set the sun in 
its accustomed place; other than that it 
is not so bad. 

"We are all anxious to get 'over there.' 
The question that is on the lips of all 
the boys is 'When are we going to leaver 
Most of us wish that we were going to 
leave in the morning as we have been 
in the mobilization camp for four months 
now. The talk, however, is that by the 
first of the year we will be elsewhere 
than 'Somewhere in Georgia.' 

"Although this war game business is 
a great deal different from the film busi- 
ness, I still find the World indispensable. 
Through its columns I can keep fn quite 




close touch with my friends back home. 
I have Saturday marked up on my cal- 
endar and it is a day that I look forward 
to as it is World day for me. 

"Remember me to all the boys in Wash- 
ington. With best personal regards, I 
am, 

"Very truly yours, 

JOSEPH L. YOUNG. 




Sergeant Guy Brandt Sick. 

Washington, D. C. — A brief report fron 
the army hospital at Camp Meade tells 
of the admission there of Sergeant Guy 
Brandt, former assistant manager of the 
Washington K-E-S-E office. It is re- 
ported that Mr. Brandt is suffering from 
hemorrhages which may incapacitate him 
for further military service. Mr. Brandt 
is a member of the new national army. 
He was in the service of the United States 
but a few weeks when he became a 
corporal and then a sergeant, and the 
end was not in sight. He is a very en- 
thusiastic soldier and wants to continue 
with his company. 



Want to Pay Tax at Bargain Rates. 

Washington, D. C. — A number of the 
local exhibitors are finding it rather hard 
to make the public understand that they 
are not profiting as a result of the impo- 
sition by the Government of the war tax 
on admissions^ For instance, the ex- 
hibitors who demand an admission of fif- 
teen cents daily receive many complaints 
from people who figure that bargain-rate 
war tax charges should be made upon 
the "wholesale" buying of tickets. 

The trouble comes when, in compliance 
with the law. the exhibitor charges four 
cents on the admission of two fifteen- 
cent patrons. The people have it in mind 
that the tax is a straight ten per cent, 
assessment. It is even worse when six 
cents is asked for three persons. The 
charge for admission in this case would 
be forty-five cents. The patrons get the 
idea that the exhibitors appropriate the 
odd pennies for themselves. They have 
been known to leave the box office 
tering mean things about the exi 
taking advantage of a war-time oppor- 
tunity to sting the public. Of course, 
they soon learn different, but it costs the 
exhibitor money in the end. 

As time goes on, this condition will 
right itself; just at present it makes it 
rather uncomfortable, according to a 
prominent downtown exhibitor, and the 
ten-cent houses in the residential sections 
are gaining trade as a result. 



y have 
;e mut- 
chibitor 



Well, He's a Benedict Now. 

Washington, D. C. — Benny Fivel, sent 
to Petersburg. Va., by Sidney B. Lust, of 
904 E street, Northwest, to play the photo- 
play, "War As It Really Is," at the Strand 
theater, deserted his post for a few 
hours, jumped to Richmond, the town 
made famous by a few big generals, such 
as Lee and Jackson, and came back to 
Peaceful Valley with a war bride. 

The bride was Miss O. B. Broach, cash- 
ier at the Colonial theater, who had pre- 
sided in the box office when "Benny" and 
the big boss played "Purity" at that 
house. Smitten at the time, the groom 
of today vowed he'd capture the lady at 
an early date. The elopement followed 
and now all are happy. 



North Carolina News Letter 

By E. M. Bain, Wilmington, N. C. 
Many Houses Hard Hit by Tax. 

WILMINGTON. N. C. — From scattering 
data reaching the desk of President 
Percy W. Wells, of the state organization, 
December 1 will reveal a field of havoc 
wrought by the admission tax. which, in 
some respects, -will rival the battle- 
scarred ruins of Belgium and France. 
Business is reported twenty-five per cent, 
off where the theaters have raised admis- 
sion prices to cover the various new 
taxes, and those who are endeavoring to 
shoulder the burden for their patrons 
are at best, only breaking even on it. 






December 1, 1917 



THE MOVING PICTURE WORLb 



1365 



From various small towns comes the 
news that theaters are cutting down their 
number of open days per week. Elm City 
has cut from three days to one; Pastime, 
Robersonville, from six to three; Majes- 
tice, Plymouth, five to two; Wonderland. 
Hertford, five to two; Opera House, Wil- 
liamston, five to three; Fotosho. Maxton, 
six to two. Kdenton, North Carolina, has 
closed entirely, from the same cause. 

In the majority of these houses then- 
conduct is now a losing proposition, and 
the managers are trying to reduce their 
loss to a minimum without closing up 
their house altogether, until the war is 
over. 



Philadelphia Filmdom Doings of the Week 



New Theatre Opened in Newbern. 

Newbern, N. C. — F. M. Hahn opened his 
new Masonic theater here Monday, Nov- 
ember 12, playing Artcraft's "Little 
American" to capacity business. This is 
the first opposition house conducted in 
Newbern in many years and Newbern 
amusement lovers are evidencing their 
appreciation of Manager Hahn's efforts to 
give them the best that can be obtained. 
He has recently signed up the entire 
Paramount-Artcraft group, through Mr. 
Henry Randall, of the Washington Fa- 
mous Players. Coincident with the open- 
ing of the Masonic, Messrs. Lovick and 
Taylor, proprietors of the Athens theater, 
reopened their Star theater, which has 
been dark for more than a year, running 
a feature show at a flat admission price 
of five cents. 



Price Furpless Will Open Theatre Xmas. 

Southport. N. C. — Price Furpless, who 
is building a modern concrete theater 
with a seating capacity of 600, to cost 
completed around $9,000, announces that 
he will open the new place Christmas day, 
and that the Old Amuzu will be closed 



"Diamond Dick" Anderson Gets New 
Post. 

Charlotte, N. C. — Film Row was made 
sad last week by the announcement that, 
effective November 12, "Diamond Dick" 
Anderson, for the past year and a half 
manager of Pathe's local office, would be 
transferred to the managerial desk in 
the Atlanta exchange. One of the most 
energetic and progressive film men who 
ever presided over a local exchange. 

Mr. Anderson's own autobiography is as 
follows: Name, "Diamond Dick," Anderson 
(incidentally never owned a diamond in 
my life). Born: As usual, with very un- 
eventful career for the first few months. 
Broke into the film game in 1912 and 
have been broke ever since. Have man- 
aged pretty successfully to keep in debt 
and out of jail. Married (and glad of it). 
My favorite flower, the artichoke. 

J. W. Fuller is in charge of Charlotte 
Pathe office as manager. 



Theatre Jottings For North Carolina. 

Dunn, N. C. — The Whiteway theater, 
Marsh Morrow, manager, is closed for 
alterations and repairs. Its seating ca- 
pacity will be increased 150, and will 
reopen with an all-feature program. 

Elizabeth City, N. C. — The Kramer 
Amusement Company have disposed of 
its motion picture interests here, Seavert 
and Davis taking over the proprietorship. 
Mr. Ray Kramer will remain manager 
until the first of the year. 

Raleigh, N. C. — Among the film repre- 
sentatives here during the past week 
were: Henry Randall, Paramount; Geo. V. 
Atkison, Pathe; "Wild Rill" Conn, Uni- 
versal: A. C. Eckardt, Kleine; R. U. Mel- 
vin, World, and T. A. Brenon, Eltabran 
Film Company. 

Wilmington, N. C. — William Conn, for- 
merly manager of Charlotte General Film 
exchange, and more recently traveling 
this territory for Atlanta Kleine branch, 
is now on the road for the Charlotte 
Universal exchange. 

Louisburg, N. C. — A. C. Burgess, who 
recently leased the Star theater from K. 
K. Allen, has surrendered the lease to its 
fomer proprietor and will remove to High 
Point. 



Changes on Staffs of Local Distributors 
Screens During Week — Pers 

By F. V. Armato, 144 North 

HARRISBURG, Pa.— A contribution of 
a check for $320.21 from Peter 
Magaro, owner and manager of the 
Regent theater, was given for the Penn- 
sylvania Soldier Boys' Christmas Fund, 
representing 20 per cent, of the gross 
receipts of the four days run of the Para- 
mount production, "The Woman God For- 
got." It will be used to help the chapter 
of the Red Cross to send a Christmas 
present to each and every man from 
Harrisburg and vicinity in the army and 
navy. The gifts for the men over seas 
have already been started on the way, 
so that they will reach the men by Christ- 
mas morning. The Red Cross Committee 
in charge of the work in this locality is 
headed by Mrs. John H. Weiss. The suc- 
cess of this patriotic effort, in conjunc- 
tion with showing large productions, has 
worked so well that it is likely that 
several other exhibitors will follow suit. 



— Benefit Shows — Notable Pictures on 
onal and Business Jottings. 

Salford St., Philadelphia, Pa. 



Charles Henschel to Handle Paramount 
Publicity. 

Philadelphia, Pa. — Charles Henschel, 
formerly special representative for 
"Civilization" and all of the Fontana pro- 
ductions, has been appointed as publicity 
man for the Paramount exchange. He 
has adapted himself to his new duties 
with vim and determination, and promises 
to extend every assistance to the exhib- 
itors for the successful promotion of their 
Paramount and Artcraft productions. 



General Film Exchange Drops the Reel 
Tax. 

Philadelphia, Pa. — C. L. Bradfleld, a 
prominent exhibitor of Wilmington, Del., 
paid a visit last week to the General 
Film Co.'s offices in Philadelphia and 
learned that this exchange has decided 
to cancel the charge of 15c per reel per 
day as war tax against all exhibitors. 
J. Samuels, manager of the General Film 
Co., stated that they will make "a pa- 
triotic effort and absorb the entire 
amount levied by the Government. Mr. 
Bradfleld is running the General Film 
Co. service in Wilmington and is obtain- 
ing excellent results. 



P. Glen Will Travel With State Right 
Film. 

Philadelphia, Pa. — P. Glenn, formerly 
special representative of the Mutual, has 
assumed the management of a new state 
rights exchange which was recently 
opened by S. Goldstein of the Palm the- 
ater. "Wrath of the Gods" will be the 
first release. This is a reissue of the 
famous Japanese production which was 
received here 'with much favor some time 
ago. 



W. J. Madison Dons Khaki. 

Philadelphia, Pa. — W. J. Madison, of the 
Metro, has answered his country's call 
and is now at Camp Meade absorbing the 
wonderful military knowledge offered to 
every young American to help defend his 
country. 



Benjamin Harris to Wed. 

Philadelphia, Pa. — Benjamin Harris, the 
hustling young man in charge of the ship- 
ping department of the Masterpiece Film 
Attractions, announces his engagement to 
Miss Sarah La Bor of this city. The wed- 
ding date has been set for Dec. 23. 



W. F. Seymour Goes to Seattle. 

Philadelphia, Pa. — W. F. Seymour, man- 
ager of the local Triangle Distributing 
Corp., left last week to reorganize the 
Seattle branch in Washington. Mr. Sey- 
mour leaves after having achieved 



splendid results here in increased busi- 
ness. He also won the confidence of the 
exhibitors, and was very popular among 
his employees. It is rumored that Mr. 
Seymour, now a bachelor, will be accom- 
panied by his wife, who has been Miss 
Katherine O'Kourkc. The marriage cere- 
money will occur this week, and the 
local exchange men extend their heartiest 
congratulations for his future happiness. 
W. J. Hagerty, formerly of Paiamount's 
New York Office, will assume his duties as 
manager to continue the good work. 



Pictures Shown Week of November 12. 

Philadelphia, Pa.— The Stanley will 
show Mary Pickford in her latest Art- 
craft achievement entitled "The Little 
Princess." 

At the Palace, Mrs. Vernon Castle, 
Pathe star, appears in "The Mark of 
Cain," which will divide honors with Jane 
Cowl in "The Spreading Dawn," a Gold- 
wyn feature. 

The Victoria offers for the first time at 
popular prices Annette Kellermann in 
the Wm. Fox production, "A Daughter of 
the Gods." 

At the Regent, Zena Keefe and Allen 
Hale in "One Hour," Emmy Whelan in 
"Miss Noboby," and Gail Kane in "A 
Game of Wits," are also scheduled. 

The Strand will present the Paramount 
spectacle, "The Woman God Forgot," 
starring Geraldine Farrar, which will be 
followed by "The Antics of Ann," with 
Ann Pennington. 

Julian Eltinge in "Countess Charming" 
will be shown at the Cedar. 

Billie Burke in "Arms and the Girl" 
at the Coliseum. 

The Arcadia offers Julian Eltinge in 
his latest production. "The Clever Mrs. 
Carfax," which will have its first pres- 
entation here. 

The Locust offers Sessue Hayakawa in 
"The Call of the East," and the Frank- 
ford William S. Hart in "The Narrow 
Trail." 

The Imperial and the Rialto will pre- 
sent D. W. Griffith's "Intolerance" at pop- 
ular prices. Roscoe Arbuckle in "Fatty 
at Coney Island" is being received with 
great enthusiasm over a wide circuit. 



Interesting Notes of the Trade. 

Roxborough, Pa. — J. Jefferies, formerly 
president of the Exhibitors' League and 
a pioneer exhibitor of Philadelphia, has 
experienced exceptionally good business 
at the Roxborough theater in spite of the 
war tax. 

Philadelphia, Pa.- — Charles Segal, of the 
Apollo, celebrated his second anniversary 
week at his theater last week. 

Philadelphia, Pa. — W. G. Humphries, 
chief office booker of the local Triangle 
Distribution Corp., Is to be congratulated 
for his splendid system. The efficiency 
shown in this department promises 
greater co-operation in facilitating the 
delivery and the receiving. 

Philadelphia, Pa. — Bert Moran, manager 
of the Perfection Pictures Exchange, is 
now booking the new edition of Quo 
Vadis. This production is now in eight 
reels and is being offered with new art 
sub-titles and new paper. 

Philadelphia, Pa. — The motion picture 
salesmen of Philadelphia are going to 
publish a monthly bulletin which will be 
edited by S. Rudolph and President G. 
E. Maillard. Quarters for a suitable club- 
house are now being sought by a com- 
mittee. 

Philadelphia, Pa. — Under the title of 
"Under the Stars and Stripes in France." 
the Stanley theater offered last week, as 
added attraction, a two-reel picture of 
the soldiers of Uncle Sam now on French 
soil. 



366 



THE MOVING PICTURE WORLD 



December 1, 1917 



Are Fighting Shy of Hair-Hearted Benefits 

Buffalo Exhibitors Have Given More Than They Can Afford and Will Now Inspect 
All Appeals — Charities Must Have Official Sanction. 
By Joseph McGuire, lf>2 North Glenwood Street, Buffalo, X. Y. 



BUFFALO, N v Buffalo exhibitors and 
exchange men have Buffered from in- 
discriminate generosity in buying t i <k>t .s 
for "soldiers' benefits" conducted in this 
city since this countrj entered the war and 
in the future will lend no patronage un- 
less the eause hears the sanction of the 

Buffalo Chamber of Commerce, in fact, 
camouflage won't work so far as the 
Staging of such benefits that are deemed 
unworthy is concerned. This was indi- 
cated recently when the Common Coun- 
cil of Buffalo cancelled "a patriotic hall" 
to have been held at the Elmwood Music 
Hall. The promoters claimed the receipts 
were to be used in buying sweaters for 
soldiers. The councilmen were afterward 
informed that only half the proceeds 
were to be used for the purpose men- 
tioned and that the other half was to 
be profit for the promoters. Film men 
are quick to respond to funds for the 
Red Cross, Liberty Loan and other pa- 
triotic causes, but they say that in the 
future they will not give donations to 
professional collectors. 



T. C. Montgomery Heads Triangle Ex- 
change. 

Buffalo, N. Y. — T. C. Montgomery has 
been appointed manager of the Triangle 
exchange, Buffalo. He suceeds H. E 
Lotz, who is now district sales manager 
for the Triangle. The company's local 
branch is successfully distributing the 
Olive Thomas pictures, including "Broad- 
way Arizona," and the Hart Fairbanks' 
reissues. 



S. B. Blakely Brings New Model Motio- 
graph. 

Buffalo, N. Y. — S. B. Blakely, represen- 
tative of the Enterprise Optical Mfg. Co., 
of Chicago, recently visited Al. Becker, of 
the Becker Film & Supply Co., Buffalo. 
The company has received orders for 
three of the late Motiograph machines. 
These will not be delivered before thirty 
days, on account of the heavy demand 
for this product. Mr. Blakely was in 
Akron, O., where he placed two late mod- 
els of the Motiograph in the Liberty 
theater, a palatial new house, and two 
similar machines in the Waldorf, that 
city. 

"The exhibitors will soon be invited to 
examine a new model of the Motiograph, 
which we shall have for exhibition pur- 
poses," said Mr. Becker. The latter re- 
cently covered Western New York, where 
he sold several Simplex machines and 
supplies. In his absence his office was in 
charge of William Johnson. 



Hopp Hadley Announces a New Cor- 
poration. 

Buffalo. X. Y.— "A number of exhibitors 
in the Buffalo territory already have 
joined our organization as franchise hold- 
ers," said Hopp Hadley, publicity man- 
ager of the U. S. Exhibitors' Booking 
Corporation of New York. Mr. Hadley 
also sent the following information to 
the Buffalo correspondent: 

"Our initial release, now available 10 
exhibitors on the open and franchise 
booking plans, is the new Thomas H. Ince 
tacle, 'The Zeppelin's Last Raid.' 
We shall handle only productions that are 
above the program level." 



Exhibitors Are Paying Footage Tax, 
Says Metro Manager. 
Buffalo, X. V. — "Conditions at the mov- 
Ing pictures in this territory are normal 
and the exhibitors are paying fOOtagi 
tax," said C. A. Taylor of the Metro, Buf- 
falo, who has returned from a trip 
throughout the state. "The ticket tax is 
not keeping the people away from the 
theaters. It is human nature to crave 



amusement, so it is logical that the 
houses are crowded. Just now we are 
concentrating on 'Draft 28.' Viola Dana, 
in 'Hlue Jeans,' will receive our attention 
about January 1." 



Morris Fitzer Takes Regent Theater. 

Syracuse, N. Y. — Morris Fitzer, formerly 
road man for the Goldwyn, Buffalo, has 
leased the Regent moving picture the- 
ater, Syracuse. 



Exhibitor Walsh Glad He Raised Price. 

Buffalo, N. Y. — "After advancing my 
admission from five to ten cents my first 
week's receipts were $186 more than in 
any one week under the old schedule," 
said David Walsh, of the Arcadia moving 
picture theater, Buffalo. "Before making 
the advance I explained to my patrons 
that the cost of running my house was 
much greater than in former days and 
they appreciated my explanation. I told 
them that the ten-cent rate would ensure 
first-class shows and the change in no 
way cut in my attendance. I explained 
to the managers of three other houses 
near me that they were making a mis- 
take in not charging ten cents. Xow 
they are all following' this schedule." 



J. R. Stevens Goes to Modern Feature. 

Buffalo, N. Y. — John R. Stevens has 
severed his connections with the Rialto 
theater, Buffalo, and is now with the 
Modern Feature Films, this city. 



G. J. Hallett Representing Kleine. 

Syracuse, N. Y. — Louis Green, Buffalo 
manager of the George Kleine System, 
has announced that the company's repre- 
sentative in Syracuse is G. J. Hallett, 
whose headquarters are at the 'Mispah 
Hotel, that city. 



New Society of Road Men Formed. 

Buffalo, N. Y. — Traveling representa- 
tives of film companies are eligible to 
membership in the Merry Tossers, a so- 
ciety recently organized at a Buffalo hotel. 
This is an organization of traveling 
salesman in various lines who "make" 
Buffalo once a month. The only law in 
the constitution is in the preamble of the 
document: 

"We meet once a month; let's meat 
together." 

The originator of the society has not 
been announced. One man volunteered to 
introduce about twenty road men, one to 
another, in the lobby of the hotel on a 
recent evening. They did the rest. A 
society, which film drummers and others 
joined, was formed in half an hour. In 
another half hour a jazz band was as- 
sembled and the first banquet of the 
society was in full swing. 



Wurlitzer Buys Spuds for Employees. 

Buffalo, N. Y. — The Rudolph Wurlitzer 
Co. of North Tonawanda and other lead- 
ing firms have placed orders for large 
consignments of potatoes for the use of 
their employes, giving them at prices 
which will mean a big saving in securing 
their winter's supply. The Wurlitzer 
Co. announced that it would deliver two 
carloads of potatoes shortly at its plant 
and that the company's 800 employes 
would have the opportunity to buy them 
at prices far below those now charged 
in the stores. The men are to be per- 
mitted to buy the potatoes at their cost, 
plus the freight. 

Speaking of "murphies," they certainly 
have edged their way into the limelight 
in this territory. For instance, in Batavia, 
N. Y., a plan to send some of the employes 
of moving picture theaters and other 
amusement and business places to the 



farms of Genesee County, N. Y., to help 
harvest the great crop of potatoes there 
was being considered. The unharvested 
crops of the country were valued at $2,- 
000,00(1. 



Atlanta News Letter 

By A. M. Beatty, 43 Copenhill Avenue, 
Atlanta, Ga. 

Hugh L. Cardoza Will Represent Wells 
in Atlanta. 

ATLANTA, GA. — Hugh L. Cardoza, one 
of the best-known theatrical men in 
the South and until recently manager of 
a vaudeville house in Birmingham, has 
just been appointed personal representa- 
tive of Jake Wells, in Atlanta, and has 
assumed his new duties. 

Mr. Cardoza will have a general super- 
vision of all the Wells chain of houses 
in Atlanta. He will have his headquar- 
ters in the Forsyth theater. There is 
no better-known nor more popular fig- 
ure in the theatrical field of this section 
than Hugh Cardoza, and no man with a 
larger circle of personal friends in At- 
lanta. He is familiar with every phase 
of the amusement business and is equally 
at home behind the scene and "in front." 

Mr. Cardoza came to Atlanta about 1900, 
and under his management the Bijou 
Musical Comedy Company, which was one 
of the most successful organizations ever 
launched by Jake Wells, won a permanent 
place in the hearts of Atlanta theater- 
goers and packed the old Bijou theater 
for weeks, as no other stock attraction 
has ever jammed a house here. 

Ever since that time Mr. Cardoza has 
been connected with Jake Wells until 
about two years ago, when he left the 
theatrical field to enter the insurance 
business. This did not keep him long, 
however, and soon the lure of the the- 
ater drew him back to the game, and 
until resigning to return to the Wells 
system he has managed a Birmingham 
vaudeville house. 

By securing the services of Mr. Cardoza 
Mr. Wells has placed his affairs here in 
able hands and will not be able to devote 
the majority of his time to his big inter- 
ests in New York. 



Cantonment Amusement Company 
Formed. 

New Orleans, La. — The Cantonment 
Amusement Company was incorporated in 
New Orleans on October 20, 1917. It pro- 
poses to build one or more picture thea- 
ters on a tract of land adjoining Camp 
Beauregard, located five and a half miles 
from Alexandria, Louisiana. This project 
has the approval of the general command- 
ing-, and it will make every effort to meet 
the exacting requirements of the Govern- 
ment. The first building is now in course 
of construction. The seating capacity will 
be 2,600, with standing room for 1,000, in 
two ten-foot wide side aisles. A care- 
fully selected list of feature dramas with 
picture news brevities and good comedies 
will be shown daily on the screen. Care- 
ful attention will be given. 

The managing director of this enter- 
prise is H. E. Hibshman, who is also one 
of the stockholders. Mr. Hibshman was 
at one time connected with Pathe's Chi- 
cago office. The first house is expected 
to be in operation by December 1. 



Rialto Goes Over to Musical Shows. 

Atlanta, Ga. — Arrangements have been 
perfected to make the Rialto theater the 
home of musical comedy of the popular 
sort, as also moving pictures, starting on 
Monday, November 19. This style of en- 
tertainment has become popular during 
the last few months, and the Rialto man- 
agement concluded arrangements for a 
season of the attractions. 

The Rialto will be one of a chain of 
a number of theaters in the South. Bir- 
mingham, Chattanooga, Anniston, Mobile, 
and probably Macon and Montgomery, 
will be added with other Southern cities 



December 1, 1917 



THE MOVING PICTURE WORLD 



1367 



i" make a convenient route for the or- 
ganizations thai are coming from the 
West for their first appearances In tht 

land of ml ton. 

Another Big Theater at Camp Gordon. 

Camp Gordon, Ga. — More entertainment 
for the men of the Eighty-second Army 
Division, Camp Gordon, in the shape of 
another big- theater, in which will be 
shown star acts of Keith's vaudeville 
and motion pictures, lias been announced 
by E. H. Goodhart. manager of the Ash- 
ford Park Corporation, which is situated 
just across the Southern Railroad tracks, 
a distance of a few hundred yards from 
the camp. 

Mr. Goodhart's statement was that 
Jake Wells, manager of the Atlantic Lyric 
theater, has agreed to install a big house 
at Ashford Park and book a full program 
regularly for the camp. The theater will 
be of wood and its construction will be- 
gin immediately. It is stated that the 
show will be in operation within a 
month's time, and popular prices will pre- 
vail. 

Jas. McGowan Has Charge of Bookings. 

Atlanta, Ga. — James McGowan, one of 
the South's best-known singers, is now 
in charge of the booking department of 
the Paramount Pictures, having gone 
with this company November 1. 



Labor Shortage Is Going to Be Problem 



Dick Arrowood Traveling for Select. 

Atlanta, Ga. — Dick Arrowood, formerly 
treasurer of the Atlanta theater, is now 
traveling representative of Select Pic- 
tures, with headquarters in Atlanta. 



Illinois News Letter 

By Prank H. Madison, 623 South Wabash 
Ave., Chicago, 111. 

Will Make Illinois Historical Film. 

nPRINGGFIELD, ILL.— The Illinois Cen- 
•J tennial Commission has appointed 
fifty prominent citizens of the state as 
members of an advisory board to prepare 
a film for the observance of the Centen- 
nial of 1918. Twelve epochs will be por- 
trayed representing the progress of the 
Centennial from the time of Joliet and 
Marquette to the Camp Grant, 1917. 



Will Build Theatre at Camp Grant. 

Rockford, 111. — Demand upon the part of 
the soldiers in the national army at Camp 
Grant for moving picture entertainment 
has resulted in plans for a photoplay 
house in Grant Park subdivision, adjoin- 
ing the cantonment. Harry A. Elman and 
I. M. Elman, Chicago manufacturers, have 
made plans for the erection of a moving 
picture theater on Kishwaukee street in 
this subdivision. 

New Theatrical Association. 

Springfield, 111. — Secretary of State L. L. 
Kmmerson has issued a certificate of in- 
corporation to the Motion Picture Theater 
Owners' Association of Chicago. The in- 
corporators are: Louis H. Frank, Anna M. 
Kesner and Max Jesselson. The' corpora- 
tion is not for profit. 



Illinois Theatre Notes. 

Monmouth, 111.— Otto Fowler and M, W. 
Stults have sold the Princess theater to 
E. E. Pollard, who has been a bookkeeper 
at the Monmouth National bank. Paul 
Pasche, who has been associated with 
Stults, will continue with Pollard. 

Belleville, 111. — The Joseph Erber Amuse- 
ment company, of East St. Louis, has pur- 
chased from the Grace Amusement com- 
pany for $80,000 the Washington theater, 
on West Main street, and the Washington 
Annex, on West Second street. The 

change Is effective Nov. 15. 

Kilbourne, 111. — The new moving pic- 
ture theater here has been named the Lib- 
erty theater. 



Supplying Theater Help Will Soon Be Liv 
the Right People at D 
Bj Ohio Valley News Service, 1101 Starks Bldg., Louisville, Kj 



e Question — A Difficult Thing to Get Just 
oor and in the Aisles. 



LOUISVILLE, KY. — Theater help has 
grown to be a more important ques- 
tion than ever before, and this is now a 
matter that has to be figured upon close- 
ly. St) many young men have been 
drafted, and the general demand for 
labor of all kinds has been s.i keen that 
labor prices are steadily advancing, and 
even good ushers, doormen, and box of- 
fice employees are hard to obtain and 
hold. The condition is much worse in the 
rural districts, where women are even 
operating machines in some rare cases. 
but even female labor is getting scarcer 
due to the increasing demand. At the 
same time rentals are generally advanc- 
ing on property in the Louisville district, 
this being largely due to the location of 
the army camp here, which has stimulated 
retail business generally, and boosted 
realty prices. Another big increase is in 
the cost of heating, which will be one of 
the big and important factors to contend 
with in making money this season. 

An exhibitor recently remarked that 
efficient ushers and doormen meant a 
great deal to a high class moving pic- 
ture house. A weakling or youngstci 
quite often can't handle the door proper- 
ly, as he hasn't the strength of char- 
acter necessary for ejecting- drunks and 
roughs before they get into the theater. 
His authority is questioned, whereas a 
good man on the door has very little 
trouble in preserving order, and holding 
back heavy crowds when the house is 
packed and the S. R. O. sign is up. The 
sixteen year old boy is likely to lie 
shoved aside in such cases, and it is hard 
to preserve order. The same thing tip- 
plies to ushering. The small boy is un- 
able to hold back crowds and keep the 
aisles clear when one crowd is trying to 
come out and another trying to enter. 
Patrons resent taking orders from such 
youngsters, and as a rule the boys are 
not diplomatic enough to keep out of 
trouble. Young girl ushers can handle 
men better than young boys can handle 
either men or women, as men will, as a 
rule, endeavor to aid a girl in her work. 
However, with women patrons it is a dif- 
ferent matter. The dowager or dread- 
nought types will shove the young girls 
out of the way, and the boys also. How- 
ever, the average husky young usher of 
twenty to twenty-five years of age who is 
something of a diplomat, cool and col- 
lected, has very little trouble in holding 
back crowds, and he does not have to 
be hard about it either. Some ushers do 
their employers much damage each year 
through being insolent to patrons, and 
treating- patrons as though driving- cat- 
tle into stock pens. Where the better 
class ushers and doormen are especially 
valuable are in cases of stampede, fires. 
etc. The girls or young boys loose their 
heads, while the older and huskier men, 
by keeping cool and collected, manage to 
hold the confidence of the crowd. So far 
as crowding down the aisles is concerned 
that is really a mistake of the box office 
in selling seats or admission tickets when 
there are no seats to be had. The fair 

assumption is that there are seats t 

had when the tickets are sold. 

Annoying Rough Business in Louisville. 
Louisville, Ky. — Much trouble has been 
experienced within the past few w 
with strikes among certain employees of 
some of the local theaters. Pickets are 
on duty close to the entrances of se 
houses, and ate passing out tickets and 
announcing that the houses are unfair to 
organized labor. During the past ten 
days several reports have been lo6 
with the police department relative to 
strikers cutting feed wires leading into 
the theaters, thereby cutting off the cur- 
rent, killing the machines, and putting 
the house in darkness. This is very 
dangerous, and likely to lead to a 
stampede at any time. Wires have been 



cut at the Ideal and Sun theaters within 
the past few days. At these houses and 
other houses "stink balls.'' Chemical 
bombs, have been exploded on several oc- 
casions. As these balls are made of sul- 
phuric acid and other chemicals the re- 
sulting stench is such that patrons are 
forced to leave the houses. Some months 
ago the same thing happened, and the 
police department ordered that no such 
bombs should be sold. The strikers are 
receiving the blame for these outrages 
whether they are guilty or not, but the 
chances are that rank sympathizers are 
the guilty par.ties. 



Short Notes of Interest. 

Pineville, Ky. — The New Gaines theater 
has now been open for two weeks, and is 
doing an excellent business, shows be- 
ing run every evening. Pineville is one 
of the hustling new coal towns. 

Somerset, Ky. — The former Dixie the- 
ater has been moved to the Masonic build- 
ing, and has been rechristened as the 
Star. The new house is larger than the 
old one, and a general improvement in 
many ways. 

Salyersville. Ky. — The Salyersville 
Amusement Co., with a capital stock of 
$1,000, has been incorporated by Tobe 
Dixon, W. S. Flint, E. L. Stephens, and 
Jeff Prater, to operate a picture theater. 

Louisville, Ky. — The even change ad- 
mission price at the local theaters is 
working smoothly, and is proving a big 
improvement over penny changing which 
is in vogue at many houses out in the 
state and in southern Indiana. The de- 
mand for pennies is so great that the 
banks are unable to supply them, and so 
f;ir the situation has not Improved very 
m u c h . 



CLEVELAND ITEMS OF INTEREST. 

By M. A. Malaney. 
Haltnorth Theater Robbed. 

CLEVELAND, O. — The Haltnorth thea- 
ter, Cleveland, was robbed recently of 
$700, including $140 of Uncle Sam's war 
tax money. The safe was blown open dur- 
ing the night. The discovery of the rob- 
bery was not made until the following 
morning. 



Manager Morris Optimistic. 

Cleveland, O. — Sam B. Morris, manager 
of the Select exchanges in Ohio and Michi- 
gan, has just returned from a trip to Cin- 
cinnati and I i 
and reports that 
Select is making- 
great progress in 
all ef his territory. 
Mr. Morris for- 
merly was an ex- 
hibitor in Cleve- 
land. He went to 
New York with the 
S e 1 zn i c k Enter- 
prises and a few- 
months ago return- 
ed tO < 'le\el,l ml. his 

old hone 

His experience In 

the film business 
and his ability t,. 
make the best use 
of his good mate- 
rial are the natural 
causes of his opti- 
mistic views ,,f the 
situation. 




S. K. Morris. 



The largest staff of experts in all 
departments makes the MOVING 
PICTURE WORLD the one paper in 
the trad* thatfallm fills tht require- 
ments of every reader. 



1 $68 



THE MOVING PICTURE WORLD 



December 1, 1917 



Dayton's New Auditorium Theater Burns 

House Owned by the Rauh Estate and Newly Rebuilt at a Cost of $50,000 Had Only 
Six Weeks' Life — Under Manager Burrowes Was Paying. 

By Paul Gray, the Aihambra Theater Bldg., Dayton, Ohio. 



DAYTON, OHIO. — The Now Auditorium 
theater, recently opened as one of 
Dayton's must beautiful theaters, was 
ruined by li r«- lure early last Sunday, 

mber n. about 3 a. m. The cause 
of the lire has not been discovered 
as yet, but the slate inspectors are work- 

i] a theory that a young man about 
nineteen years old who was seen on the 

of the theater several times set fire 
to the place. 

Gilbert Burrowes was manager of the 
house, which was finished about seven 

a ago, at a cost of fifty thousand 
dollars, including a ten-thousand-dollar 
Kimball "Echo Organ." When reopened 
the Auditorium seated 1,200, and without 
a word of praise or exaggeration it can 
be safely said that it was the most beau- 
tiful in "the state. The opening attraction 

Herbert Brenon's "The Lone Wolf." 
The house also played World pictures, 
along with Goldwyn, Mutual Star Fea- 
tures and others. After having been just 
comfortably settled from the excitement 
and worry of the opening and after hav- 
ing once more established itself highly in 
the esteem of Daytonians it was indeed 
quite a shock for the owners and Mr. 
Burrowes to realize that all their hard 
work had been in vain and that the fruit 
of their labors had been fed to the flames. 
The damage is estimated to be about 
$100,000, which the owners, the Rauh 
Estate, announce is all covered by insur- 
ance. Mr. Burrowes, on behalf of the 
Kauh Estate, announces that a newer 
and larger theater is to be erected on 
the old site which will completely eclipse 
anything that has been attempted in the- 
ater construction in Dayton previous to 
the building. As soon as the state fire 
marshal! and insurance inspectors com- 
plete their survey the debris will be 
cleared away and work will be started on 
the new structure. Mr. Burrowes also 
announces they hope to open the house 
on or around April 1. 



G. F. Miller Comes With Italian War 
Film. 

Dayton, Ohio. — George F. Miller, better 
known as Lefty to his many friends in 
Dayton and over the entire country when 
he was in professional baseball, paid Day- 
ton a visit last week, and brought with 
him quite a bit of news concerning mo- 
tion pictures in general. Mr. Miller was 
here last year with "Civilization," and 
did the largest business in a regular 
picture house which has been done in 
>n at any time. The picture was 
nally intended to play two weeks, 
but the engagement was lengthened to 
three weeks, the record for Dayton. Mr. 
Miller's policy is to bill every town in 
which he plays very heavy, for, he states, 
"The more paper they see, the faster they 
are going to come." 

A. II. Woods, who controlled "Civiliza- 
tion" when it was here, also has the of- 
ficial "Italian War Pictures," and it is 
with this feature that Mr. Miller Is de- 
all of his time for the present. 
In Toledo the "Italian War Pictures" 
open at the Palace theater the 18th of 
November for a week, and will stay 
r if business holds up. 

Mr. Miller decided that the best place 
for the feature to play in Dayton was the 
tic, and the engagement will open 
November 25 for a two weeks' run, with 
a third week almost sure, at a dollar top 
price. 

William Jenkins, well known in Day- 
ton, has been appointed advertising agent, 
and will take charge of his share of the 
work in this line. 



The Victoria Keeps Bright With Films 

Dayton, Ohio. — The Apollo at Dayton 
must be prosperous, for an announcement 



has been made by Theodore Chifos, man- 
ager and owner, that he is to remodel the 
Apollo theater. Mr. Chifos' present plans 
also call for the presentation of pictures 
in the Victoria, one of Dayton's finest 
theaters, and heretofore the home of road 
attractions. The theater is controlled by 
the Valentine circuit, who also operate 
the Hartman theater in Columbus. 

The leasing of the house by Mr. Chifos 
does not interfere with any of the at- 
tractions which are already booked by 
the house, however, and when any of the 
legitimate attractions appear they will 
be presented as usual. This policy means 
that the Victoria. Dayton's most fashion- 
able theater de luxe, will play pictures 
about four days of the week. 

Mr. Chifos is to open the Victoria 
November 22 with "The Honor System," 
one of Fox's big spectacles, he will follow 
with "The Conqueror" and other Stand- 
ard pictures. Up to this time the Apollo, 
under the management of Mr. Chifos, has 
played all first run Bluebird and Uni- 
versal pictures, and has done very good. 
It is hoped that his plans for the future 
meet with success, for this is indeed a 
great jump — from the management of a 
small three hundred seat house to the 
presentation of features in an ultra 
fashionable legitimate theater, with the 
new Dayton theater as opposition open- 
ing within a short while directly across 
the street. 

Good luck Mr. Chifos are the words of 
the trade and press in Dayton. 



A. L. Kinsler, secretary of the league, who 
is always passing out the latest dope. 

At this writing Clay E. Brehm, of the 
Strand in Dayton, is still confined to his 
bed. He hopes to resume his duties at 
the theater within the week. 

Up to this time none of the Dayton 
theaters report any slack in business ow- 
ing to the new tax. 

Although there is quite a bit of in- 
terest displayed in "Parentage," Hobart 
Henley's production, no house has yet 
played this feature. 

The Ideal here is presenting all the 
first run Chaplin pictures in Dayton. 



Dayton Notes of Interest. 

Dayton, Ohio.- — E. H. Thompson, up to 
this time manager of the Muse-Us the- 
ater in Dayton, has turned the manage- 
ment of the house over to his wife in 
order to attend to other business obliga- 
tions. 

Nate Lavine, roadman with Goldwyn 
working from Cincinnati, is to be married 
in the near future to Miss Helen Dressel. 
The news leaked out in Dayton through 



Fox Films Dodging Around in Dayton. 

Dayton, Ohio. — It will be remembered 
that, as noted a few weeks ago in this 
column, the Lyceum at Dayton played the 
Fox pictures followed by the Strand, and 
when the Strand dropped the program it 
was not presented in a first run house in 
Dayton for about two months. As was 
stated then, the Columbia broke the spell 
and booked "When a Man Sees Red," with 
William Farnum, and did good business 
with the picture. The week after the 
Majestic here booked the General Film, 
"Camille," for a week, and the engage- 
ment was not over before the papers came 
out with the announcement that aViother 
theater was to present "Camille," with 
Theda Bara. Now for the details. The 
Lyceum, about three week before, had 
made arrangements to play the Fox Theda 
Bara picture for a week, and had made 
the usual deposit by check. Upon leav- 
ing the Lyceum the Fox salesman went 
to a bank and had the check certified. 
This action Manager Rayburg, of the 
Lyceum, did not anticipate, and it so dis- 
pleased him that he had canceled the 
picture. The Fox company would not 
accept the cancellation, and held the de- 
posit. Thus the mater stood for two 
weeks or more. When the Lyceum's man- 
ager noticed in the papers that another 
Dayton house was to play the picture for 
a week, he waited till this other house 
had advertised for a week in advance then 
wired New York that he wanted the pic- 
ture. The Fox company could do noth- 
ing else than send it, as his deposit had 
been retained and the contract was still 
binding. The Lyceum in this way re- 
ceived the benefit of another theater's 
advertising campaign. The picture had a 
splendid opining on Sunday, November 4. 



Nashville Operators Endorse Sunday Films 

It Is Expected That the Trades and Labor Council Will Shortly Take Definite 
Action Toward Securing Seven-Day Film Shows in City. 

By J. L. Ray, The Banner, Nashville, Tenn. 

NASHVILLE, TENN. — Endorsement was 
given to a motion seeking to 
establish Sunday moving pictures in 
Nashville at a recent meeting of the 
Trades and Labor Council. With Mem- 
phis and Chattanooga both enjoying the 
Sunday privilege, and with a constant 
questioning on the part of the majority 
public as to why this city does not run 
Sunday shows, the moving picture ma- 
chine operators brought the question up 
for consideration. Unanimous endorse- 
ment of Sunday pictures was given, and 
within a short time definite action will 
probably be taken toward securing seven- 
day films. 



New Censor Board Chosen by Mayor. 

Nashville, Tenn. — At a meeting of the 
Nashville Board of Censorship, Hamilton 
Love was reappointed chairman, which 
action meets with the approval of the 
Nashville exhibitors. Mr. Love has made 
an efficient officer, and his rulings in the 
past have been fair and impartial, hav- 
ing worked in perfect harmony with the 
local exhibitors at all times. 

Hon. Wm. Gupton, the newly elected 
mayor, reappointed Mr. Love to the board 
immediately upon his induction into 
office, as well as reappointing other mem- 
bers of the board, including E. C. Fair- 
cloth, W. J. Wallace, and Geo. W. 



Brandon, all prominent business men of 
this city. Chas. Mitchell succeeded Chas. 
Cohn. 

The board has decided to meet regularly 
the first of each month, and to hold called 
meetings whenever requested to do so. 
The board also decided to issue what is 
known as the "white permit" for mov- 
ing picture exhibitions suitable and espe- 
cially adapted for children. 

Chairman Love was authorized and 
directed to divide the show houses of 
the city among the several members of 
the board, each of the members being re- 
quired to exercise supervision over the 
houses to which they will be assigned. 
A prominent negro was secured to co- 
operate with the board in looking after 
the negro houses. 



Fire at Springfield House. 

Springfield, Tenn. — Springfield was in a 
state of turmoil Sunday afternoon, 
November 11, which the chief of police 
and one of his deputies barely escaped 
death when a bomb, concealed under the 
floor of the police station, exploded. A 
few minutes later a fire alarm sounded, 
and the Bell theater, located in the same 
block, was a mass of flames. The hand- 
some little house was severely damaged, 
and, while Manager Blackman was un- 






December 1, 1917 



THE MOVING PICTURE WORLD 



1369 



able to state definitely the amount of the 
loss, it is sufficient to necessitate exten- 
sive repairs before it can be used ;m;iin. 
There have been many reports of German 
activities in the vicinity of late. 



Ad Club Shows Interest in Films. 
Nashville, Term. — The Nashville Ad 
Club has recently expressed itself as be- 
ing in favor of using: moving pictures as 
a means of centralizing the attention of 
the membership upon the various phases 
of mercantile publicity, and the other 
branches in the advertising- world com- 
ing - under its jurisdiction. At a meet- 
ing a short time ago "The Troubles of 
a Merchant and How to Stop Them," ex- 
ploited by Kssanay, was easily the fea- 
ture of the evening:, and other organiza- 
tions have been casting their eyes about 
for similar pictures applying to their 
particular phases of work in conducting 
business meetings. 



Censor Ruling in Alabama Court. 
Albany. Ala. — Judge Robert Brickell, of 
the Morgan County Circuit Court, has 
overruled an injunction restraining the 
City of Albany from enforcing an or- 
dinance' providing for the censorship of 
moving pictures. The injunction was 
granted when the Masonic theater showed 
"The Birth of a Nation," which the coun- 
cil held would incite race feeling. The 
injunction did not come to trial promptly. 
and the picture was shown. 



Memphis Exchanges Busy. 

Memphis, Tenn. — According to a repre- 
sentative of one of the Memphis ex- 
changes business is picking up from the 
small lull of a few weeks. New features 
are daily being distributed from the Mem- 
phis offices, and new state rights pro- 
ductions brought into Tennessee for ex- 
ploitation. With the winter weather 
about to set in for good the Memphis 
men expect that an even greater stimu- 
lus will be given to business. 



NOTES FROM DETROIT. 
Walter R. Smith Dies. 

Detroit. Mich. — Walter R. Smith, for- 
mer manager of the Ferry Field, died on 
Nov. 1, following a 24-weeks illness. 



Dawn Company Buys "Raffles." 

Detroit, Mich. — The Dawn Masterplay 
Co., 501 Owen Building, Detroit, has 
bought the Michigan rights to "Raffles." 
The same concern has purchased "The 
Wrath of the Gods," and has several 
other big features in contemplation. 



Worth a Passing Glance. 

Detroit, Mich. — Select Pictures will have 
quarters in the new film building. 

Detroit, Mich. — Nick Palley. who has 
the East End theater, will also operate 
the Merrick theater, at Merrick and 
Greenwood. 

Detroit, Mich. — Detroit is billed like a 
circus for three Fox-Standard pictures: 
"The Honor System" at the Broadway- 
Strand, "Jack and the Beanstalk" booked 
Thanksgiving week at the Washington, 
ind "When a Man Sees Red" at the Re- 
gent. 

Detroit. Mich. — The United Theater 
Equipment Corporation has leased first- 
floor space in the new film building, and 
Will move there about the first of De- 
cember. 

Detroit, Mich. — The State Film Co. and 
the General have moved to the new film 
building. The next to move will be 
Goldwyn, then World and Standard. 

Detroit, Mich.— John H. Kunsky lias 
donated $25 to the turkey dinner to be 
given "our boys" at Camp Custer on 
Thanksgiving Day. 

Detroit, Mich. — Manager A. I Shapiro. 
of the Goldwyn exchange, says that con- 
tracts have been signed in every Michi- 
gan city of 1,000 population or over. No 
contract is for less than thirteen pic- 
tures. 



Detroit Exchanges Enforcing Footage Tax 

Send Cancellation Notices to Exhibitors Who Have Not Paid the Film Tax on 
November 19 — No New Contracts at Lower Rate. 

By Jacob Smith, 718 Free Press Bldg.. Detroit, Mich. 



DETROIT, MICH. — At a meeting held 
Tuesday afternoon, Nov. 13. of Detroit 
exchange managers, and presided over 
by A. I. Shapiro. Goldwyn manager, it 
was decided to immediately send can- 
cellation notices to those exhibitors who 
had not paid the film t;ix by Nov. 19 — 
furthermore, not to take back on regular 
service exhibitors at a lower price than 
before the cancellation. In other words, 
not to say to an exhibitor — who formerly 
paid $15 per day — we will sell the fea- 
ture for $12.25 and 75 cents war tax, 
total $15. Among those in attendance 
were H. A. Ross, Artcraft and Para- 
mount; Jos. Kaliska and I. J. Schwartz, 
representing Fox; George Montgomery, 
Metro; J. M. Duncan, Vitagraph; Bob Cot- 
ton, World; A. J. Reed, George Kleine 
System; W. D. Ward. Select; Henry Fried, 
Universal; Ira Aaronson, Jewel; W. D. 
Drum, Bluebird; George Fuller, Pathe, 
and A. I. Shapiro, Goldwyn, chairman. 



Hal Smith Managing Ferry Field 
Theatre. 

Detroit, Mich. — William B. Wreford has 
resigned as manager of the Ferry Field 
theater, and is succeeded by Hal Smith, 
formerly manager of the Drury Lane. 



C. E. Edwards Now Manager of the Iris. 

Detroit, Mich. — C. E. Edwards, former 
manager of the Gratiot theater, is now 
manager of the Iris theater. 



A. Cairns Managing the Gratiot. 

Detroit, Mich. — The new manager of 
the Gratiot is A. Cairns, who formerly 
managed the Amo on Grand River avenue. 



M. S. Bailey Gets Motiograph Agency. 

Detroit, Mich. — M. S. Bailey has taken 
the Michigan ag-ency for the Motiograph 
projection machine. Mr. Bailey already is 
State representative for the Hertner trans- 
verter. He makes his office in the new 
film building. 

U. S. Exhibitors' Booking Opens Office. 

Detroit, Mich. — The U. S. Exhibitors' 
Booking- Corporation has opened a De- 
troit office in the Foursquare exchange. 
A. A. Lee. well known to Michigan ex- 
hibitors, is in charge. His first release 
is "The Zeppelin's Last Raid." 



R. A. Perry Becomes Triangle Manager. 

Detroit, Mich. — H. Wayne Pierson lias 
resigned as Triangle manager in Detroit 
and is succeeded by I!. A. Perry, former- 
assistant manager for booker. Mr. Pier- 
so;i will handle Griffith productions in the 
South, such as "Intolerance" and "The 
Birth of a Nation." 



Detroit Exhibitors to Give a Party. 

Detroit. Mich. — The Detroit exhibitors 
announce a vaudeville smoker for ladies 
and gentlemen at the Temple Building, 2.1 

Monroe avenue, on Tuesday evening. Nov. 
20, for the purpose of raising funds with 
which to handle the details of the coming 
ntion of the American Exhibitors 
Association to take place in Detroil next 
July. A big time is anticipated and will 
lie fully covered in our next issue. 



Columbia Booking Goes Out of Business. 

Detroit, Mich. --The Columbia Booking 

exchange, a John H. Kunsky enterprise, 

has abandoned business, and hereafter its 

manager, Chester Sargent, will make his 
residence in Springfield, Ohio, where he 
will continue to book the Columbia the- 
ater. Detroit, and other houses in the 
Middle West playing family vaudeville 
time. 



Joe Horwitz Now With Foursquare. 
Detroit, Mich.— Hustling Joe Horwitz, 

formerly Universal salesman, is now sell- 
ing Hoffman Foursquare pictures in De- 
troit, having been appointed city man- 
ager. 



Two Film Men to Be Soldiers. 

Detroit, Mich.- 1,. 1-:. Davis, Vitagraph 
salesman in Detroit, lias given up his 
position and gone to Camp Custer Can- 
tonment, Battle Creek, being in th< 
lective draft. 

D. Harold Fink, former manager of the 
Iris theater, Detroit, will soon lea 
Camp Custer. 



Detroit, Mich. — The Dawn Masterplay 
Co. declare they will not charge the film 
tax. 



Northwest Theater Note 

By Frank H. Madison, 623 S. Wabash 
Ave., Chicago. 

Wisconsin Theatre Notes. 

MILWAUKEE, WIS.— The Paradise 
theater has been reopened under the 
management of J. B. Olinger. 

Hartford, Wis. — Leach & Christensen, 
managers of the Opera House, have been 
making alterations which will increase 
the capacity of the theater. 

Fennimore, Wis. — Peter Boebel has pur- 
chased the moving picture theater here. 

Grand Rapids, Wis. — Mr. and Mrs. J. P. 
Gruwell and Otto Rupnow, of Monroe, 
Wis., have purchased the interest of R. A. 
McDonald & Sons in the Cooperative 
Amusement company, which owns the 
Palace theater. The McDonalds have been 
in charge of the Palace for the stock- 
holders. Mrs. Gruwell and Mr. Rupnow 
will have charge of the Palace. Gruwell. 
who has been connected with the Chicago 
office of the Arrow Filnt corporation, has 
accepted a position on the Daily Deader 
of this city. 

Schlelsingerville, Wis. — The Majestii 
theater in the Central Hotel building, has 
been reopened. 

Madison, Wis, — The Varsity theater, 816 
State street, will go out of business at 
that location January 1. It has been 
operated by I'". I'erltnan. 

Milwaukee, Wis. — "Wings," a lilm a 
by the Photo Players of Milwaukee, had 
a week's run at the Royal theater. West 
Twenty-fourth street and Lisbon avenue. 

New London, Wis. — The opera house is 
now under the management of Dr. G. T. 
Dawley and C. M. .lelleff. 

Park Falls, Wis. The Rex theater now 

controls the Held here. The Rex, owned 

by S. .1. KefTe, and the Savoy, owned by 

G. w. Turner, have been consolidated. 

Superior, Wis.- The Northland Th 
COmpanj has filed articles of dissolution. 



Items From the Dakotas. 

Cargo. X. I >. — McCarthy Brothers 

concentrating their business in Califor- 
nia, where they have been operating shows 
for some time. Following the disposition 
of tile isis theater, they sold their Inf 
in the Strand theater to Walter Dean, of 
the Northern School Supply Company. 

Willow City, X. D.— Eddie Dew has pur- 
chased the moving picture theater from 
Charles A K 

Brookings, S. D — The Pleasant Hour 
theater is .main under the control of John 
1.. Murphy. 

Watertown, s. i> -S;nn Cornell has pur- 
chased the Fad theater from A. C. Wert- 
man. 



1370 



THE MOVING PICTURE WORLD 



December 1, 1917 



Iowa Exhibitors Worried by Footage Tax 

Smaller Houses Are Perplexed Over the Situation in Regard to the Fifteen Cents 

a Reel, but Find Patrons Glad to Pay the War Tax. 

By Dorothy Day, Register Tribune, Des Moines, la. 

and. if finished on the dot. will be the 
first motion picture house built outright 
from the ground up at any cantonment. 
It will be the first cantonment theater of 
any kind to be opened west of Chicago. 
Walter Davis, the manager of the house, 
has arranged to show Bluebird pictures 
four days out of the week. The name of 
the now theater, which is located in the 
little town of Herrold just outside the 
camp limits, is to be chosen by the 
soldiers in a voting contest to be held 
after the opening. 



DKS MOINES, IA. -The Qfteen-cenl reel 
ta\ is still causing the exhibitors of 
lowa considerable grief. Some, especially 

the smaller men, refuse t" pay the tax; 
some arc closing down permanently, 
others are showing fewei nights a week. 

ling from exchange to i until 

their service is canceled when the tax is 
not paid. The admission tax is giving 

no one any trouble unless, perhaps, it is 

the exhibitors themselves, when in the 
smaller towns they cannot wet together 

on a decision, but fight it out. one charg- 
me price, another paying the tax out 
of his own pocket. 



Ben Wiley, Iowa Veteran Picture Man 
Back. 
Bonne, la. — Iowa exhibitors will he In- 
terested to know that Ben Wiley is back 
in the game once more. Mr. Wiley man- 
aged the Axle, Virginia, and the Opera 
House in Boone some three years ago, 
and has recently taken over the manage- 
ment of the Lyric theater in Boone for 
Mr. Strin. In the past three years Mr. 
Wiley has been handling the billboards 
in Boone, and all Iowa film people wel- 
come Mr. Wiley back. 



Film Mysteriously Disappears. 

Winfield. la. — R. E. Pratt, of the Elec- 
tric theater in Winfield, packed his five 
reels of the Bluebird feature, "The Little 
Terror." in its case after showing it the 
night of October the 27th. He personally 
carried the filmbox to the express office, 
but when the box was unpacked in the 
I'.- Moines Bluebird office, only four of 
the reels were there. What became of 
the missing one reel is a dark mystery. 
Mr. Pratt and the Adams Express man 
in Winfield have both sworn affidavits to 
the fact that the five reels were in place 
when the box left "Winfield. 



New Theaters and Exhibitors Notes. 

Coon Rapids, la. — J. E. F'ce has opened 

the opera house in Coon Rapids recently. 

Mr. Fee is from Indianapolis. 

Des Moines, la. — I. J". Disalvo has ren- 
ovated his U and 1 theater in this city. 

R. F. Amslem, of the Princess theater 
in State Center, was in Des Moines last 
week in the interests of Geo. Keopple. 

Harold Kelley, of the Independence thea- 
ater In Allerton, has taken over the other 
motion picture house in that city for- 
merly operated by Guy Curtis. Mr. Kelley 
will operate both houses. 



Newton Has Finest House of Its Size. 
Newton, la. — Pete Lemon and his part- 
ner, Mr. lleki, have opened one of the 
finest motion picture houses of its size 
this side of Chicago. The RlaltO seats 

500 people, and is absolutely up to the 
minute in every respect, The house 
opened Wednesday the 7th of November 
with Mary Pickford in "Rebecca "i Sunny- 
brook Farm." and Mr. Lemon reports that 
considerably over two hundred dollars 
was taken in that day. Mr. Lemon for- 
merly operated the Lvric theater in New- 
ton only, hut Die new firm will now man- 
bote tin- Lyric and the new Rialto. 
i: ( '. i.i Beau, manager of the Des Moines 

Film and Supp drove up to 

Newton mi the day of the opening with 
a party. The equlpmi Hie new 

house was purchased at the Des Moines 
Film and Supply. 



New House at Camp Dodge Soon. 

la. — The motion picture 

house at ('amp Dodge being erected i > >• 
its owners, the Snyder Brothers Contract- 
ing Co., will he ready by the 25th of this 

month if nothing happens to block the 
plans. The house will seat 1,200 people, 



Notes of Iowa Film Activities. 

Des Moines, la. — Hunter Bennett, 
special traveling representative for the 
Jewel Productions, Inc., spent 1 he week 
of November 5 in Des Moines arranging 
lor the booking of Jewel Productions in 
Iowa. Mr. Bennett went direct to the 
Omaha office from Des Moines. 

C. Lang' Cobb was expected in Des 
Moines part of this week in the interests 
of the Paramount serial and Paramount 
small subjects. 

Manager Zach Harris, of the local Blue- 
bird office, called in his roadmen, W. P. 
Frost, P. E. Wolfe, and C. E. Cisco, Sun- 
day, the 4th of this month, for a general 
talk and final instructions on the selling 
of the new star Bluebird pictures. 



MIDDLE WEST THEATER NOTES. 

By Kansas City News Service. 
With Southwest Exhibitors. 

Ray, Ariz. — The Rex theater, owned by 
the Phoenix Amusement Company, was 
destroyed by fire Nov. 5th. The loss is 
estimated at approximately $15,000. 

Miami, Okla. — The Dixon Royalty Com- 
pany has bought site on Main street for 
the erection of a theater. The structure 



will be 100x120 feet, fireproof, three 
stories high. 

Dewey, Okla, — Manager A. I. Ramsay 
of th.- Gem theater will let contract for 
the building of an addition to the Gem. 
It will be modern in every way and will 
double the seating capacity of the theater. 

Picher, Okla.— J. W. Cotter of the 
Picher theater, and Gus Bennert of 
Springfield, Mo., who own three theaters 
there, have formed a partnership and will 
immediately construct a modern concrete 
fireproof theater on the site of the old 
Electric theater on Main street near 
Third. The building will cost approxi- 
mately $43,000. It will have a seating 
capacity of 2,000 and will be used for 
both moving pictures and road shows. 

Pine Bluff, Ark. — Rudolph Lewins of 
this city has bought the Hauber theater 
from O. C. Hauber and w r ill take charge 
of it shortly. 

San Antonio, Tex. — The Epstein Amuse- 
ment Company, chartered with a capital 
stock of $20,000 by William Epstein, Wal- 
ter McComb, Jr., and R. Jorris. 

Sweetwater, Tex. — The Lyric theater 
will be reopened in the near future. 

Lufkin, Tex. — The Palace theater on 
South First street suffered a $750 fire 
loss Nov. 4. The film and tow machines 
were destroyed. 

Baird, Tex.- — The Royal theater was 
slightly damaged by fire recently. 

Cowley, Wyoming. — Messrs. Lloyd and 
Grant Taggert have let the contract for 
a theater building on Main street. It will 
be modern in every way and will be 30x 
80 feet. 

Chariton, la. — The Grand and Temple 
theaters are to be consolidated and will 
be renamed the Lincoln theater. Mrs. 
Victorin Dewey and Becker and Bowen 
will have the joint ownership of the 
theater. 

New Hampton. la. — D. C. Miller has sold 
the Idle Hour to Will H. Keigley. 

Aurora, S. 1). — Geo. H. Larrabee and J. 
G. McClemans have installed a moving 
picture outfit in the new opera house. 



Connersville, ina., Forbids Sunday Shows 

County Prosecutor Announces That Theaters Will Have to Obey the Sabbath Laws 
— Sunday Shows Were Helping Patriotic Funds. 

861 State Life Bldg., Indianapolis, Ind. 



From Indiana Trade News Service, 

CONNERSVILLE, IND.— The Sunday 
closing question, which has not 
troubled Indiana exhibitors for some 
time, bobbed up here the week of Novem- 
ber 4, when James A. Clifton, county 
prosecutor, issued a fcrmal announcement 
that he would see to it that the motion 
picture houses of Connersville observe 
the Sunday closing laws as long as he 
is prosecutor. His announcement was 
forthcoming after Joseph Schilling, man- 
ager of the Auditorium theater, had an- 
nounced in the newspapers that his the- 
ater would be open Sunday. 

Mr. Schilling said that neither he or 
any member of the Connersville motion 
picture association would take any ac- 
tion now to contest the prosecutor's ac- 
tion. They admitted that a protest 
against such a step had been anticipated, 
and added that they were neither sur- 
prised nor disappointed when informed of 
tin- prosecutor's statement. They called 
attention, however, to the fact that in 
opening their houses they would not be 
Infringing on the Sabbath laws any more 
than other places of business which re- 
main open on that day. 

Manager Schilling contends that the 
Sabbatarian element has taken the wrong 
attitude toward the shows. He says the 
theater owners had not intended to open 
their playhouses with the direct inten- 
tion of fattening their receipts. The 
head of the exhibitors' association in In- 
diana, lie said, had been solicited by a 
Washington official to give part of the 
theater receipts toward a fund which is 
being raised for war camp recreation 



work. Upon receipt of the message the 
Connersville exhibitors, he said, decided 
to open their shows on Sunday and give 
the receipts, after expenses had been 
deducted, to this fund. 

Theaters in other cities of the state, 
according to Mr. Schilling, have agreed 
to donate a part of the Sabbath receipts, 
and he says he thought the general public 
and officials as well would offer their 
patronage and approval of the charitable 
work. He added that he had obtained 
consent from Mayor Braun and Chief of 
Police Gillespie to open the theaters. 

Connersville is a city that makes no 
boast of protecting a large "liberal" ele- 
ment, and the theater managers say they 
do not believe the receipts would have 
been large. They added that if they had 
not received an appeal to aid the war 
camp recreation fund they would not for 
a moment have considered to open their 
houses on Sunday. They had plenty of 
opposition right at home, they say, the 
machine operators, ticket sellers, and 
ushers all opposing the measure strongly. 

Prosecutor Clifton said several parties 
had approached him and called his at- 
tention to the fact that if the theaters 
were permitted to operate on Sunday the 
movement might result in a further abuse 
of the Sabbath, and in view of this fact 
he deemed it decidedly unwise to give 
the exhibitors any encouragement. It is 
presumed that the prosecutor's action will 
end the controversy here for all time to 
come, or at least until the state laws 
grant the theaters privilege to operate 
on Sundays. 



December 1, 1917 



THE MOVING PICTURE WORLD 



1371 



Both Goshen Theaters Merged. 

Goshen, Ind. — The Jefferson and Lyric 
theaters, the only two motion picture 
houses in this city at the present time, 
have been merged under one manage- 
ment, and the Lyric will be closed except 
on Saturdays and possibly one other day 
in the week. 

The Lyric theater has been sold to O. 
Hansen, of St. Joseph, Mich., and lately of 
Chicago, by Bert Deardorff, who came to 
Goshen from Fort Wayne several months 
ago. Mr. Hansen in turn has leased the 
theater to the Goshen Amusement Com- 
pany, which also holds the lease on the 
Jefferson. The Goshen Amusement Com- 
pany is controlled by Ezra Rhodes, of 
South Bend. 

The two theaters will be managed by 
Mr. Hansen, it has been announced, and 
there will be no increase in admission 
despite the new war tax. This tax is to 
be borne by the theater, Mr. Hansen says, 
and the admission price will remain at 
5 and 10 cents except when special pro- 
grams are given. Then the admission 
will be raised slightly. 

Several improvements will be made at 
the Jefferson, Mr. 'Rhodes says, although 
no great changes will be made. With but 
one motion picture theater for most of 
the week, the management is confident 
that it will be able to offer the best films 
that can be procured, with little or no 
increase in price. 



Myrtle Stedman Appears in South Bend. 

South Bend, Ind. — Myrtle Stedman, 
Paramount motion picture star, was a 
visitor in this city and at Elkhart week 
of November 4. She appeared at the 
Castle theater here and at the Bucklen 
theater in Elkhart. 

"I am taking my vacation in stopping 
at the theaters en route," said Miss Sted- 
man, "and I am thoroughly enjoying 
every bit of it." 

Picture Man Wins in Election. 

Indianapolis, Ind. — Gustave A. Schmidt, 
owner of the Crystal theater in North 
Illinois street, proved on election day- 
last Tuesday that as politicians the mo- 
tion picture men are good runners. Al- 
though the election resulted in a sweep- 
ing victory for the Republicans, Mr. 
Schmidt, who was a candidate for council- 
man on the Home Rule ticket, was one 
of the three members of his party who 
were elected to office. 

Another Home Ruler to win a place 
in the Indianapolis common council was 
Dr. O. B. Pettijohn, father of C. C. Petti- 
pohn, general manager of the American 
Exhibitors' Association. Mr. Pettijohn's 
success was no doubt due to the efficient 
campaigning that was done by his son. 



Sunday Show Mayor Wins. 

Van Wert, Ind. — Promising Sunday mo- 
tion picture shows and a "square deal for 
all" proved a winning combination for 
James F. Gamble, independent candidate 
for mayor, who was elected here last 
Tuesday by a plurality of 52. The vic- 
tory is considered a substantial one in- 
asmuch as Van Wert is normally Re- 
publican by a big plurality. 

Mr. Gamble received 799 votes, Clyde 
Rickey, the Republican candidate, got 
"52, and Clarence Gabriel, the Democratic 
nominee, received 373. The latter two 
promised to enforce the Sundav closi- 
ing laws, while Gamble told his followers 
that he believed in liberality, and would 
see to it that they had Sunday motion 
picture shows and ball games. 

New Theater Company Incorporated. 

Hammond, Ind.— The Pastime Theater 
Company, a newly organized concern of 
Hammond, has filed incorporation papers 
to engage in the motion picture show 
business. The company has been incor- 
porated for $10,000, and the directors are 
Samuel Tegay, Samuel Schlaes, and Hy- 
man Ziotuik. They expect to erect a 
handsome theater here in the near future 



Film Happenings in Minneapolis 

S. N. Robinson Now Heads Bluebird Exchange — Other Changes in the Local Trade — 
New Screenings, Business Notes and Personals. 

By John L. Johnston, 719 Hennepin Avenue, Universal Building, Minneapolis, .Minn. 

MINNEAPOLIS, MINN.— Adding a little 
spice to an otherwise drowsy week, 
one change in local exchange managers the 
week of Nov. 11 makes the event deserv- 
ing of first place in this column. Samuel 
N. Robinson, who for the past six months 
has operated the Film Library and Ex- 
change, distributing Christie comedies 
throughout this territory, has been ap- 
pointed to manage the local Bluebird ex- 
change, succeeding Newton Davis. Mr. 
Robinson has had considerable experience 
in the show business, being for several 
years connected with several circuses, the 
first manager of the Minneapolis Strand 
and former manager of the Fox exchanges 
at Los Angeles and Minneapolis. He will 
continue to distribute Christie comedies 
and he will move his exchange shortly 
from its present location in the Film Ex- 
change Building to the Laemmle Exchange 
on Hennepin avenue. Mr. Davis has not 
announced his future plans, but as 
"Newt" has both ability and many good 
friends, in all probability he will con- 
nect with some local exchange shortly. 



The Changes Along Film Row. 

Other changes during the week were: 
Hugh C. Andress, resigned from the sales 
force of the Bluebird exchange and may 
sign up with some other local exchange 
shortly. . 

F. O. Frederickson, former Pathe book- 
er at Kansas City, has taken over the 
booking for the local Standard exchange. 

Steve O'Brien has left the sales force 
of the Standard exchange and is now con- 
nected with the local General exchange. 

George Law, former Mutual manager 
here, is now looking after Sunshine come- 
dies for Fox in Minneapolis. 

Harry Hillweg has been secured as 
booker for the local Metro exchange and 
A. A. Hixon will go on the road to see 
what effect "Draft 258" has on exhibitors. 

And, last but not least, here's another 
change — Olga M. Mortenson, of "Amuse- 
ments" — known by practically every film 
man in the Northwest because of her 
smile and knowledge of the film busi- 
ness, has changed her residence. The 
fact that Olga has changed her address 
doesn't, in itself, mean a whole lot. but 
when one considers the reason for it, it 
does. Olga became the blushing bride of 
F. O. Larson, of the Shafer Film Labor- 
atories, recently. Here's hoping they live 
happily ever after. 



World" for exhibitors during the last 
week. Mr. Bradford has also announced 
the readiness for release of "The Auction 
Block," from Rex Beach's novel. 

Manager Harry Rathner, of the Select 
exchange, displayed "Over There" to a 
party of exhibitors at the Strand theater 
last week. 

Manager Louis Henry Coen, of the 
Metro exchange, put on "The Adopted 
Son" and "Draft 258" for exhibitors at a 
private showing Monday, Nov. 12. 

"Just Plain Mike" Conhaim, of the Su- 
preme exchange, has announced that a 
seven-reeler entitled "The Russian Revo- 
lution," and "The Italian Battlefront" are 
now ready for release through his offices. 
Mr. Conhaim has also stated that the Su- 
preme has secured the right to distribute 
Irving Cununlngs' feature, "A Man's 
Law," and future Barbara Castleton spe- 
cials in this territory. 

Lee A. Hohn, Des Moines branch ex- 
change manager for the Supreme ex- 
change, is in Minneapolis for a confer- 
ence with Manager Conhaim. 

Manager Judell, of the Jewel exchange, 
through efforts of Fred S. Meyer, has 
booked "The Man Without a Country" in 
the Rex theater, Duluth, Minn. The Du- 
luth Herald has agreed to co-operate with 
the Rex and boost the film as did the 
Journal in Minneapolis and the Dispatch 
and Pioneer Press in St. Paul. 



Local No. 217 Elects Officers. 
Minneapolis. Minn. — Local No. 217. In- 
ter-Alliance of Stage Employees and Mo- 
tion Picture Machine Operators at its an- 
nual meeting Nov. 7 elected the following 
officers for the ensuing year: 



Exchange Managers Agree. 

Minneapolis, Minn. — Film exchange man- 
agers of the city met at the Elks club 
Tuesday no m. Nov. 13, and agreed to 
stand by their original plans to charge 
the exhibitor a fifteen-cent tax on all 
future reels. This information may be 
enlightening to some, but the writer be- 
lieves that exhibitors have for some time 
figured that exchaneemen would not 
change their first plans. 



Friedman Gets Rights on "The Whip." 

Minneapolis, Minn. — Taking no chances 
on our vision, Benjamin Friedman, of the 
Friedman Enterprises, Inc., has informed 
us that he is "back in town," which we 
are glad to hear and observe. Inci- 
dentally, Mr. Friedman has given us the 
info, that he has secured territorial rights 
to "The Whip," which is said to be a 
cracking good feature. So soon as de- 
tails are whipped into shape we will be 
able ■ to announce just where and when 
"The Whip" will be given its premiere. 
To say that the Friedman Enterprises 
made a success of the exploitation of "A 
Mormon Maid" is not sufficient, thus we 
may rest assured that "The Whip" is 
undoubtedly In good hands. 



New Screenings and Offerings. 

Minneapolis, Minn. — Manager Harry 
Buxbaum save a special showing of the 
official French war film, "France in 
Arms." at the Strand last week to about 
200 persons, and directly following the 
showing Manager Burnham of the Strand 
booked the film. He will run the feature 
in installments, displaying the first two 
reels the three days beginning Nov. 15. 

Manager Ralph Bradford, of the Gold- 
wyn exchange, has given three special 
showing of "For the Freedom of the 



With Exhibitors Here and There. 

Minneapolis. Minn. — Manager lSranham, 
of the Strand, has backed up next week's 
showing of "The Co-respondent" with a 
display of over 50 24-sheet stands and a 
big advertising campaign in the news- 
papers. Publicity Manager Johnston, of 
the Strand, got the theater considerable 
business the week of Nov. 11 by getting 
The Minneapolis Daily News to co-operate 
with the theater in the initial presenta- 
tion of the Universal special reel entitled 
"Minnesota Boys of the Rainbow Divi- 
sion." The newspaper's co-operati"n 
amounted to a good editorial story a day 
with plenty of stress laid upon the sub- 
ject and its presentation by The Daily 
News. 

Manager Morton s Nathan, of the Star- 
land theater, St. Paul, has booked "A 
Mormon Maid" for showing, beginning 
Nov. 18. 

Manager Branham. of The Strand. Min- 
neapolis, will offer "The Bar Sinister" 
to his patrons the week of Nov. 18. "The 
Bar Sinister" enjoyed a tremendous busi- 
ness in Duluth. Minn., recently, according 
to advices from the Zenith City. 



Benefit For Soldiers' Xmas. 

Minneapolis local theater men united 
in boosting a special benefit performance 
given at the Minneapolis Auditorium re- 
cently for the benefit of the Soldiers' 
Christmas Fund. I. H. Ruben and Harry 
Billings, of the Ruben & Finkelsteln En- 
terprises, were in charpe of the affair for 
The Minneapolis Journal. 



1 372 



THE MOVING PICTURE WORLD 



December 1, 1917 



Corn Helt Bids., Kansas City, Mo. 

Shubert building. This move also brings 
the office of the Longacre Distributing 
Company to the Boley building. Inci- 
dentally, it makes the fourth company 
to have offices in that building. In- 
dividual offices are being installed for 
bookers, bookkeepers, and stenographers, 
as well as for the managers of the ex- 
changes. Milton Feld, manager of the 
Jewel office, says that he will have the 
finest projection room in Kansas City, and 
that the office, when completed, will be 
t lie best equipped of all the film offices 
in Kansas City. 



L. D. Balsley Joins Chamber of 
Commerce. 

Kansas City, Mo.— L. D. (Pep) Balsley. 
manager of the Standard Film Corpora- 
tion here, is mixing civil interests with 
his film business, and has become a mem- 
ber of the Young Men's Division of the 
Kansas City Chamber of Commerce. 



Wichita Theater Corporation Broadens 

Capital Stock Increased to $75,000 — Takes Over Star Theater and Will Also Build a 

New House for Vaudeville. 
Bj Kansas City News Service. 20$ 

WICHITA KAN WOrd has come from 

Topeka that the Wichita Theater 

Corporation has Increased the capital 

simk fron ■"" The Star 

, i. of Wichita, will be taken r,\ ,r 

bj the company at a consideration of $25,- 
The theater will continue to be oper- 
ated as a motion picture show, with no 
change in management. The company 
will erect a new building adjoining the 
,h1s store for vaudeville. 
The company holds a twenty-five year 
1,-ase on the proposed site. It is said 
that the increase in the capital stock of 
the company was solely for the purpose 
of taking over the Star theater. 

Regent Theater Made Beautiful. 

Kansas City, Mo. — Frank Newman, 
owner of the Royal and Regent theaters 
here, is one exhibitor that believes in 
beautifying his theater as much as pos- 
sible. Just recently, at the cost of several 
thousand dollars, he completely re- 
modeled his Regent theater. Following 
this he built a massive canopy over the 
sidewalk in front of the Royal. Now he 
has built a private room for the comfort of 
visiting actors and actresses, as well as 
exhibitors. The room, which is about ten 
feet square, has been decorated and 
furnished at a cost of $600. A beamed 
ceiling, an indirect lighting system, a 
piano lamp, a writing desk, big, roomy 
chairs, and heavy rugs give the room a 
luxuriant atmosphere. In addition to this 
the selection of pictures on the walls are 
in keeping with the furnishings both in 
subject and in framing. The room is 
finished in mahogany. 
Teaser Ad for "Freedom of the World." 
Kansas City, Mo. — What is one of the 
cleverest ideas in teaser advertising has 
been brought out by the management of 
the Columbia theater here on the pic- 
ture, "The Freedom of the World." The 
words. "Every Woman Should Know the 
Meaning of Order Number 38," have been 
published throughout the city. After a 
period of this advertising the announce- 
ment that order Number 38 was one de- 
ted by that number now in use in 
■ i>e to the effect that any woman 
visiting a male relative at the front would 
suffer death along with the relative 
visited. The announcement was also 
made that further information was forth- 
comlng by witnessing the big feature be- 
dlstributed by Goldwyn, 'The Free- 
dom of the World," and that the first five 
hundred women appearing at the the- 
ater would be admitted free. The pic- 
ture starts a run of a week at this the- 
ater beginning November 12 at an ad- 
mission price of 25 cents. 



H. C. Young Will Travel Over Two 
States. 

Kansas City, Mo. — Harry C. Young, for- 
merly manager of the serial department 
of the Universal Film and Supply Co. 
here, will travel for the Kansas City Fea- 
ture Film Co. in Kansas and Oklahoma in 
behalf of the Paramount serial, "Who is 
Number One." 



Piano Maker Plans Screen Ad Campaign. 

Kansas City, Mo. — The advent of an- 
other big Kansas City music merchant. 
J. W. Jenkins, into the ad-film world 
means that the music dealers of this sec- 
tion will take up this method of adver- 
tising. The J. W. Jenkins Sons Music 
Co. first tried out the plan of advertis- 
ing their Harwood piano in the Apollo 
theater, and met with great success, so 
they have now put it into nineteen others. 
At present the Christmas gift suggestion 
is being used in the scenarios, the Easter 
gift and the June bride ideas to be "played 
up" later. 



L. J. Doty Will Cover Northern Kansas. 

Kansas «'jty. Mo. — Deo J. Doty, for- 
merly manager of the machine division of 
the supply department of the Universal 
Film and Supply Company of this city, 
has been signed by the Standard Film 
•ration to cover the northern Kansas 
territory for that company. 



Cecil Summers Joins Signal Corps. 

Kansas City, Mo. — Cecil Summers, 
house manager of the Regent theater, 
and well known Kansas City film man, 
has left that theater to enter the Signal 
Corps of the regular army. He has al- 
ready gone to Camp Funston to take up 
his duties. His successor has not yet been 
appointed. 



G. B. Howe Called to New York. 
Kansas City, Mo. — Q. I',. Howe, former- 
ly assistant manager of the Universal 
Film and Supply Company here, has left 
■ •■« Yo r i< City, where he goes to 
take the position of auditor of the Uni- 
i exchanges. 



J. E. Kirk Gets Territory for K. C. Film. 

Omaha. Neb. — J. E. Kirk, formerly man- 
ager of the local Pathe office, has been 
put in charge of the Nebraska territory 
of the Kansas City Feature Film Co. 
His headquarters will be in Omaha, 
Neb. 



Bluebird Office Now in Boley Building. 

Kansas <'it\. Mo — Another move has 
made by a film exchange in Kansas 
within the last week, c m November 
in the local Bluebird office was moved to 
the fourth floor of the Boley building to 
share the office now occupied by the 
Jewel Productions, Inc. The Bluebird of- 
fice was formerly on the third floor of the 



Missouri Theater Changes. 

Kansas City, Mo. — The Bonaventure the- 
ater here has been reopened after being 
closed for several days on account of a 
fire. The theater has been remodeled, and 
will be managed by W. Andlauer. 

Kansas City, Mo. — The Gem theater 
here has been reopened by M. Ruben- 
stein. 

Kansas City, Mo. — H. R. Bevelheimer 
has bought a half interest in the St. 
John theater here, owning it jointly with 
W. A. Andlauer. The interest was bought 
from W. Orth. Mrs. Bevelheimer will 
manage the theater. 



Frederickstown. Mo. — Frederickstown 
is again to have but one picture show. 
1.. I. Gray has sold out the Grand theater 
to A. H. Thost, proprietor of the Gem 
theater, and will in the future conduct 
the business from the new building in 
which the Grand has been located. The 
transfer will not take place until the 
first of December. 



With Kansas Exhibitors. 

Horton, Kan. — The Gem theater has 
been sold to Yaple and Hall by Dr. A. 
O. Haviland. 

Frankfort, Kan. — W. H. Hardman has 
purchased from the State Bank the stone 
building on West Second street, and some 
time in the near future will remodel 
same for an up-to-date moving picture 
theater. 

Franklin, Kan. — Fire Oct. 29th destroyed 
a moving picture show here. The the- 
ater was owned by Mr. Pierson, whose 
residence was also burned. 

Topeka, Kan. — The Iris theater will be 
reopened under the management of I. 
Feltenstein. 

Independence, Kan. — Vic. L. Wagner 
will build and operate a new sixty-foot 
exclusive picture theater here. Mr. Wag- 
ner has bought land on North Penn ave- 
nue. The new building will be absolutely 
fireproof and of the latest type of con- 
struction. It will seat approximately 800 
people downstairs and will have a bal- 
cony seating from 200 to 400 more. 

McLough, Kan. — A. H. Manning will 
open his picture show here in the near 
future. 

Wichita, Kan. — It is rumored that the 
Wichita theater corporation is making a 
deal with Chas. C. McCollister for the 
purchase of the Star theater. The the- 
ater will continue to be operated as a 
motion picture house. 

Coffeyville, Kan. — John Tackett is 
building a theater building here. 

Junction City, Kan. — Bids are being re- 
ceived for the building of a new theater 
on East Seventh street. 

Spring Hill, Kan. — The Palace theater 
building has been remodeled recently. 

Wichita, Kan. — The Holland theater has 
been entirely redecorated. 

Arma, Kan. — Fire recently destroyed a 
moving picture theater here. 

Denison, Kan. — Frank Carr. Sr., has 
sold the Electric theater to Hugh Wil- 
liamson. 

Muscotah, Kan. — C. W. Finch has rented 
the Harvey hall and will start a picture 
show. 

Franklin, Kan. — Frank 1 Pierson's the- 
ater and residence were burned to the 
ground recently. 

Towanda, Kan. — The new picture show, 
the Star, has been opened to the public. 

Long Island, Kan.— W. C. Steele and 
Eber T. Weed have bought the picture 
show from Wolfe Brothers. 

Moran, Kan. — H. J. Balrad has sold his 
moving picture show to The Moran 
Amusement Company, the manager of 
which will be Wildred Perkins. 

Kanapolis, Kan. — Mr. Carl Bornschein 
has bought the Electric theater and will 
operate it in connection with the theater 
at Ellsworth. 

Council Grove. Kan. — The new Stella 
opera house will have a seating capacity 
of 1,000. Work is progressing rapidly. 



Theater Notes from Middle West- 

Fairbury, Neb. — Frank E. Tincher 
bought the Diller opera house at referee's 
sale recently. 

Chariton, la. — D. Earl Combs has 
opened his new theater to the public. 

Frago, N. D. — Walter Dean is the new 
owner of the Strand theater, having 
bought the interests of the McCarthy 
Bros. 






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Help her fill a pipe for "Sammy"! 

ake Thanksgiving Week "Smoke Week" in Your Theatre 

See S. L. Rothapfel's Endorsement on the reverse side of this page 



MAKE THANKSGIVING WEEK "SMOKE WEEK" IN YOUR THEATRE! 



RIALTO THEATRE CORPORATION 

OPIDATOM 



6. L. ROT.HAPFEL 
SCCRCTARY AND MANAGING DIRECTOR 



(T406) 

Telephone 1 1407 >■ Bryant 
(1408J 



THE RIALTO 

"The Temple of The Motion Picture" 

TIMES SQUARE 

NEW YORK 



November 7, 1917 # 



A copy of tMs letter will be sent to every known moving picture exhibitor 
in the United states. It is written in an effort to mobilize, during the week in 
which Thanksgiving Day occurs, all of. the tremendous force of the combined effort 
of moving picture theatres in this country in support of a nation-wide movement to 
supply our soldiers at the front with tobacco. 

This national movement was organized and is maintained by OUR BOYS IK 
FRANCE TOBACCO FUND, 25 West 44th Street, Hew York City, to which hundreds of news- 
papers, magazines and trade journals throughout the country have lent their powerful 
support. Scores of tons of tobacco have already been shipped to the boys at the 
Front. Hundreds of tons will be needed. The tobacco is supplied at cost by the 
greatest tobacco companies in the country acting in cooperation. labor, trans- 
portation, office facilities - everything is donated. Not one cent contributed is 
spent for anything but tobaooo at cost of manufacture. Every dollar contributed 
purchases two dollars 1 worth of tobacco at retail price. THERE IS 170 WASTE. 

THE RIALTO of New Yorii City lias investigated the entire project with the 
utmost care and respectfully invites your sincere cooperation. THE EIALTO will 
contribute 5% of its gross receipts to OUR BOYS IN FRANCE TOBACCO FUND during the 
week beginning Sunday, November 25th, 1917, and urges you to do the same. 

Write TODAY to OUR BOYS IN FRANCE TOBACCO FUND, notifying them that you 
will do this. Our fighting men SOMEvHERE IN FRANCE will know and will not forget, 

DO YOUR BIT. 

THE RIAL" 










PYHIIHTORft- Mail Vniir Arr-pnfanrp at Onre to 



nc In "Onr Bnv, in Fran,. T^n Fund." 19 U ■ „h SI N V ( E. 



December 1, 1917 



THE MOVING PICTURE WORLD 



1375 



CAMP BOWIE NOTES. 
Soldiers Ask For War Pictures. 

Fort Worth, Tex. — War pictures are 
creating heated competition in Fort 
Worth. Every first-class theater is after 
bookings on them, due to the fact that 
Camp Bowie, training camp for 35,000 
Texas an.d Oklahoma troops, is located 
just outside of the city limits, and that 
the soldiers demand war pictures. 

The high officers at Camp Bowie have 
requested theater men to book as many 
instructive war lams as possible. 

"The boys are eager to see what they 
are going up against," stated one of the 
commanding colonels recently. "War pic- 
tures are the best card for Uncle Sam's 
boys, because war is their game." 



Rural Theaters Prosper, City Shows Suffer 

Dallas Theaters Are Not Being Filled These Days, but High Price of Cotton Felt 

Favorably by the Small Town Exhibitor. 

By Douglas Hawley, Times-Herald, Dallas, Tex. 

date combination house in Waxahatchie. 
That city is surrounded by a very rich 
community, and lacks anything like a 



A Patriotically Minded Exhibitor. 

Fort Worth, Tex. — The most patriotic 
theater man in this section of Texas, per- 
haps, is "Chief" Bailey, bristling with 
business and of the opinion that hustle 
gets him more than horseshoes. His thea- 
ter was named Pershing at its recent open- 
ing. The house, with feature pictures and 
vaudeville, is now one of the most popu- 
lar in the state. 

In front of the theater, during the cam- 
paign for sale of Liberty Bonds, a tremen- 
duous sign overhung the sidewalks let- 
tered as follows: "Every employee of this 
theater — performers, stage hands, electric- 
ians, musicians, operators, ticket girl, 
manager, stockholders and negro porter — 
has bought a Liberty Bond. If YOU 
haven't bought one don't slip your dime 
over the glass — buy a Liberty Bond with 
it." 

Fort Worth Theatres Are Prospering. 

Fort Worth, Tex. — Not a single moving 
picture theater in this city has advanced 
the price of admissions on account of the 
new war tax being levied. And theater 
men are not suffering from lack of at- 
tendance. In some instances, where pen- 
nies are unavailable, postage stamps are 
being given in change. There has been 
no kick about this, practically all movie 
fans accepting the stamps without a 
whimper. 

Newspapers have cooperated in explain- 
ing the workings of the war tax and ex- 
hibitors in this section have not been 
troubled with keeping a man on the door 
to explain that Uncle Sam gets the extra 
fractional jits. 

Theaters have not suffered from the new 
tax. 



DALLAS, TEX. — There's a rather pecul- 
iar condition existing in Texas at the 
moment. The fellows on the "big time" — 
that is, the boys who are running shows 
in the larger towns — aren't doing much. 
On the contrary, the fellows out in the 
sticks are reporting business just as good 
as it can be. 

There doesn't seem to be much of an 
explanation, except the same which ap- 
plies to all, the prosperity Texas is now 
enjoying — the price of cotton. In former 
days, when cotton sold around eight cents 
a pound, country folks were the people 
who watched the dimes. Now, with cotton 
at better than "two bits" a pound, dimes 
are small change, while the city feller, ac- 
customed to the soft things of life, is com- 
pelled to pay high taxes on luxuries. For 
that very good reason he's gone to watch- 
ing the dimes, and from indications, he's 
watching 'em a whole lot closer than his 
country cousin formerly did. 

Small Town Exhibitors Prosper. 

Practically without exception exhibitors 
from the smaller towns in Texas territory, 
who have called on distributors here dur- 
ing the last week, have reported attend- 
ance upon their theaters highly satisfac- 
tory. 

On the other hand, Dallas theaters 
haven't played to any capacity houses 
during the last seven days. In fact, on 
one day, when every local theater offered 
a third of its receipts for the benefit of 
the local charity organiaztion, patronage 
was the lightest in months. 

"It looks like the public is looking for 
the exhibitor to 'get his' whatever he ad- 
vertises he'll do," said one exhibitor. "The 
charity officials put the proposition up to 
the amusement men, and they readily 
agreed. How quickly would a similar 
proposition be accepted by a dry goods 
or a grocery store." 

In comparison, it may be stated that on 
the same day and for the same purpose, 
the local street car company agreed to 
donate "all receipts over and above a 
normal day's business." 



Plan Theatre For Waxahatchie. 

Dallas, Tex. — It is said Dallas capital is 
looking toward investment in an up-to- 



All Fort Worth Sunday Shows Crowded 

For the Past Year City Ordinances Have Driven Many to Dallas for Sabbath 
Amusements — Presence of the Soldiers Has Changed Things. 

By Kent Watson, Battery D, 133rd Field Artillery. 



FORT WORTH, TEX.— Uncle Sam's sol- 
diers have won in the battle to keep 
picture shows open in this city on Sunday. 
The opposers have called off their dog and 
exhibitors are smiling at the prosperity 
created for them by the khaki-clad boys 
who are soon to go over the top. The out- 
come of the fray has not been in doubt 
since the theaters reopened, after more 
than a year of Sunday darkness, and those 
who have cried for Sunday amusement 
feel that the Texas "Blue law" will not 
again be tested, since city and county of- 
ficials have propounded the proposition 
that the soldiers should be entertained in 
Forth Worth on Sunday. 

For the past year Forth Worth, with 
more than 100,000 population, has been a 
dead burg on Sunday. The crowds have 
attended' theaters in Dallas, running wide 
open, and Fort Worth has lost probably 
a million dollars worth of trade. Now, 
the old regime of prosperity has awaken- 
ed, through the activities of an American 
army. 

"Do the soldiers want Sunday shows?" 
is what P. C. Levy, manager of the Strand 



and Hippodrome theaters, asked on a slide 
at the first Sunday opening. The immense 
crowd of patfons, mostly soldiers, would 
not have been more enthusiastically de- 
monstrative had news been flashed to 
them that American forces had captured 
Berlin. Never before in the history of 
Fort Worth has such an eagerly rousing 
ovation been accorded a theater man. 

That was the proof of the pudding — 
that a majority of Fort Worth's buying 
public wanted Sunday picture shows; 
that the soldiers demanded them. County 
Attorney Marshall A. Spoonts, who recent- 
ly announced himself as a candidate for 
the office of attorney general of Texas, 
has accorded the soldiers every possible 
consideration in his official capacity. He 
has been in favor of Sunday amusements 
and states that he is pleased to see the 
reign of prosperity and happiness return 
to this rich community. Rather than pros- 
ecute the e.xhibtors, Mr. Spoonts has de- 
clared that he will resign as county at- 
torney in event the religious fanatics at- 
tempt anything like the Bolsheviki up- 
rising in Russia. 



rood house. The people there ~" t" Dallas 
and Emu ' productions, 

and it is believed a venture such as is 
proposed will pay. 

Not Stingy Down San Antone Way. 

San Antonio, Tex. — There seems to In- 
plenty of money in the moving picture 
business down San Antonio way. Any- 
way patronage is good. It Is told on Win. 
Lytle of the Empire and other theaters 
that he bought a piano the other day. The 
girl piano player in one of his theaters 
expressed a wish for a new instrument. 
A salesman .called. Lytle said something 
about sending around an upright. 

"Young lady says she wants a grand," 
said the salesman. 

"She does," said Lytle, and then, turn- 
ing to the man with whom he had been 
talking business, "all right, send her one." 

And so patrons of that particular thea- 
ter are listening to the tintinnabulations 
of a thousand dollar spraddle-legged in- 
strument. 



Dave Reed Joins Mutual. 

Dallas, Tex. — Dave Reed, formerly man- 
ager of the Fox branch at Dallas, has gone 
with the Mutual. 



About Theaters and Exhibitors. 

Dallas, Tex. — Theodore Polmanakos, of 
the Crown theater,' Houston, called on 
Vitagraph's Dallas branch during the last 
week and reported "plenty doing" in the 
South Texas city by the bayou. Pat 
Crown, also of Houston — that is formerly — 
was along with him. Crown has recently 
been on an Australian trip, but says he's 
glad to be back in Texas. 

McKinney, Tex. — Chas. Kimball, of the 
Pope theater, McKinney, Tex., was one of 
the popular North Texas exhibitors in 
Dallas recently. 

Dallas, Tex. — Less and less objection to 
the 15-cent reel tax which distributors 
must charge under the war-tax meaure 
is being heard from Texas exhibitors. Texas 
picture theater men are coming to a real- 
ization that "Uncle Sam needs the money" 
and are paying up like little men. They 
realize that it is part of their contribu- 
tion to "winning ahe war." 

Kaufman, Tex. — Jas. T. Hatch, of the 
Wonderland theater, Kaufman, has pur- 
chased the Mutual of J. A. Boggs and 
Sons. 

Mineral Wells, Tex.— J. C. Chatmas, of 
Mineral Wells' Majestic, has taken over 
the management of the New Orpheum the- 
ater. Besides running good pictures in 
the house a part of the time Chathas plans 
to have some vaudeville shows there this 
winter. 

Gatesville, Tex.- — Chris Ressing, of the 
Regal, Gatesville, will move into his new 
house about Dec. 1. The new place will 
be very unique and is being planned with 
a view of giving Gatesville one of the 
most modern picture play houses in Texas. 

Wichita Falls, Tex. — Messrs. Wilkie and 
Johnson, of Wichita Falls,, now are joint 
owners of the two houses, Dreamland and 
Majestic, which have been competitors for 
a long time. The houses are about even 
as to class and seating capacity. 

Abilene, Tex. — J. E. Hamlet, of Abilene, 
has sold his theater to Roff & Rowley, of 
San Angelo. Roff & Rowley operate a 
chain of shows, one at Sweetwater, one 
at Abilene, and two at San Angelo. 

Dallas, Tex. — L. Lavlne, Corsicana, will 
soon have his new opera house building 
completed. This will give Corsicana a 
beautiful, up-to-date combination house. 



1376 



THE MOVING PICTURE WORLD 



December 1, 1917 



Business in San Francisco Keeps Up M/ell 

Houses That Have Advanced Prices Hear a Few Complaints on the Score of Profit- 
eering — Most Theaters Are Merely Asking the Tax. 
From T. A. Church, L60? North Street, Berkeley, Cal. 



S\\ FRANCISCO, CAL, The Federal 
tax <'ii amusements la having bul little, 
it ;iin. effect on attendance a. local thea- 
is tar as moving picture exhibitors 
.ire able to note, Almost all arc charging 
.the exact tax and the few complaints that 
have been heard are at houses where an 
advance of Ave cents or more has been 
made, with exhibitors absorbing the tax. 
Patrons of these houses have not been 
slow in accusing the owners of profiting 
by the new tax law. The most serious 
feature of the plan of charging the exact 
tax has heen the delay that it has been 
occasioned in handling the crowds at the 
box office. Several houses have been com- 
pelled to install additional tickets sellers, 
especially those with a graduated scale of 
prices. Some lost considerable business 
during the first few days, following the 
inauguration of the tax law, owing to 
their Inability to care for people with the 
usual dispatch, but everything- is now run- 
ning along smoothly. Where at first 
scarcely anyone had penny change, it is 
now noted that more than one-half the 
patrons offer the correct amount at the 
box office or coin machine. There is still 
a scarcity of pennies, but this situation is 
rapidly clearing and no further trouble 
from this source is anticipated. In the 
suburban districts, particularly on the 
Bast Bay side, some exhibitors have re- 
duced their prices from 15 to 13 cents 
and from 10 to 9 cents in order to escape 
the bother of handling the small change. 



Board of Trade May Resume Activities. 
San Francisco, Cal. — The Film Exchange 
Hoard of Trade of San Franciso, which has 
done much valuable work in the past for 
both film exchange interests and exhibi- 
tors, but which gave up organized effort 
some months ago, will be reorganized if 
present plans are followed out. A meet- 
ing of film men was held during the first 
week in November and the matter was dis- 
CUSSed at some length. The committee 
having the reorganization plans in charge 
consists of Sol. I.,. Lesser, of the All Star 
Feature, chairman; Ben F. Simpson, of the 
Triangle; M. I,. Markowitz, of the Califor- 
nia Film exchange, and M. J. Cohen, of the 
George Kleine system. 



Essanay Studio Manager on Coast. 

San Francisco, Cal.— V. R. Day, Essanay 
studio manager, was here recently on his 
way from Chicago to Culver City, where 
work will be resumed on the production 
of Essanay pictures, to he released under 

the Perfection brand. Arthur Brlgg, of 

the Los Angeles office of the George 
Kleine System, has returned home after a 
tew days' visit to the Coast metropolis. 



Select Special Representative Visits. 

San FranciSCO, Cal. — Sidney 10. Abel, spe- 
cial representative of the Select Pictures 
Corporation, has arrived on the Pacific 
Coast, coming by way oi sail Lake City. 
He will make his headquarters at San 
FranciSCO while in this territory. 



Theatre Changes Hands. 

San Francisco. Cal. — The Ocean View 
theater has been purchased from Vivian 
ton by Mohr & Martinez and exten- 
Changes are being considered. The 
low OWnerfl also conduct the Grand View 
anil Winters theaters, and now control the 
entire district. 

Exchange Windows Attract Attention. 
Sin FranciSCO, Ckl. — The Mutual Film 
is making splendid use of its windows in 
the big Golden Gate avenue film exchange 
for display purposes and finds that not 



only does this interest exhibitors, but the 
general public as well. Many people s.ee 
the attractive lithographs and call or tele- 
phone to inquire where the film produc- 
tions can be seen. Manager Newton Levi 
is much pleased with the manner in which 
business has picked up of late and points 
to the fact that during the first week in 
November Mutual features were shown at 
the Tivoli, the Strand and the Hippodrome, 
all downtown houses, not to mention short 
subjects at other houses. He has booked 
"The Planter" for presentation at the 
Strand theater. 



Jobelmann Leaves T. & D. 

San Francisco,_ Cal. — William H. Jobel- 
mann, for the past year manager of pub- 
licity for the Turner & Dahnken circuit, 
has severed his connection with this con- 
cern and pending the forming of new busi- 
ness connections is doing free lance work. 
The clever work of this publicity expert 
has attracted wide attention and there is 
but little doubt but that he will find a 
place for his talent in this field. 



California Has Big First Week. 

San Francisco, Cal. — Crowds thronged 
the new California theater throughout the 
opening week, establishing a record for 
attendance that will probably stand for 
a long time. The house has been filled to 
capacity at matinees, as well as in the 
evenings, and there were many at times 
who were unable to gain admission. The 
attraction following "The Woman God 
Forgot" is Douglas Fairbanks in "The 
Man From Painted Post." 



Offers Laboratory to Government. 

San Francisco, Cal. — The Duhem Motion 
Ticture Manufacturing Co., which con- 
ducts a large developing and finishing 
plant in the Easton building, has offered 
the Government the use of its laboratory 
at any time it may need it. This concern 
has been busy on custom work of late, 
one of the largest jobs handled being an 
interesting picture of a huge varmint drive 
in Wyoming, when thousands of predatory 
animals were rounded up and extermin- 
ated. Ben S. Cohen is interested in this 
picture. Some work has also been done 
for James W. Morse, who recently return- 
ed from a trip to the Hawaiian Islands. 

Sol L. Lesser Off For New York. 

San Francisco, Cal. — Sol L. Lesser, head 
of the All Star Feature Distributors, has 
left for New York to purchase feature pro- 
ductions and to attend to business in con- 
nection with the state rights buying or- 
ganization he recently organized. 



Sets Date For Liberty Theatre Opening. 

Fresno, Cal. — The Liberty theater, own- 
ed by James Beatty, of San Jose, and Theo- 
dore Keech, will be opened on the even- 
ing of November 27. This is a beautiful 
house with a seating capacity of about 
2,000 and will be conducted along the 
same lines as those of the Liberty theater 
at San Jose, operated under the manage- 
ment of Mr. Beatty. 



Taft to Have New Theatre. 

Taft, Cal. — Claude L. Langley, who re- 
cently severed his business connections 
with the Turner & Dahnken circuit of San 
Franciso, has arranged to build a new 
moving picture theater at Taft, Cal., in the 
oil belt. This will be ready for occupancy 
about the first of February. 

San Francisco Briefs. 

"Doc" Hart has returned from a trip 
through the Sacramento Valley in the in- 
terest of Bluebird productions, having en- 



joyed one of the best road trips he has 
ever made. 

Roy Burt, formerly with the California 
Film exchange, is now • shipper for the 
Pathe Exchange, Inc. 

Frank Olsen, formerly shipped for the 
Pathe Exchange, Inc., is now training in 
the aviation corps. 

Nat A. Magner has cabled from Yoko- 
hama to the effect that he had a fine 
voyage with business prospects look»g 
bright. 

The New Life Process Film Renovating 
Company has opened offices in the Hewes 
building. In addition to cleaning film, this 
concern, which is headed by Otto Laurelle, 
supplies moving picture machines, opera- 
tors and films for private entertainments. 

Miles Bros, are closing out a lot of old 
moving picture projection apparatus and 
are confining their work to commercial 
lines. 

Walter E. Preddey recently sold a full 
projection outfit to the Fort Bidwell In- 
dian School, Fort Bidwell, Cal. 

Chris Johnson, formerly operator at the 
Liberty theater on Haight street, is now 
manager of the Verdi theater on Broad- 
way. 



Seattle News Letter 

By S. J. Anderson, East Seattle, Wash. 
Didn't Want Exhibitor to Stand Tax. 

SEATTLE, WASH. — It is not often that 
an exhibitor finds his patrons anxious 
to pay more than the regular price of 
admission to his house, but that is the 
experience of Joseph Danz, manager of 
the Imperial theater, Seattle. The Im- 
perial is on First avenue, within a block 
of four other houses which charge only 
five cents. The admission price to the 
Imperial was raised about six months ago 
to ten cents, and when the war tax was 
announced Mr. Danz decided that if he 
raised his price again he could not com- 
pete with the cheaper houses. On the 
first of November, however, several pa- 
trons asked why the war tax was not 
being collected, and several of them laid 
down an extra penny with their dime for 
admission and insisted upon the cashier's 
taking it; while some said they had no 
change and insisted upon paying an extra 
five cents. As a consequence of this 
spirit evidenced by his patrons Mr. Danz 
decided to collect the one-cent tax the 
next day, but he found that making the 
change caused too much delay, so dis- 
continued it. 



Strand's Net Profits to Soldiers. 

Seattle, Wash. — W. H. Smythe, manager 
of the Strand theater, has announced in 
a quarter-page story in the Seattle Daily 
Star, which is conducting the campaign 
in Seattle for smokes for the soldiers, that 
he will donate his net profits every Mon- 
day for the next few weeks to the to- 
bacco fund. Monday is to be known as 
Tobacco Day at the Strand. 



Farrar's Newest Film Makes Hit. 

Seattle, Wash. — Owing to the success of 
Geraldine Farrar's "The Woman God For- 
got," at the Liberty theater, it is being" 
held over for the remainder of this week, 
instead of being shown only the four 
days for which it was originally booked. 



Albert Finkelstein Exempted. 

Seattle, Wash. — Albert Finkelstein, 
salesman for the De Luxe Feature Film- 
Company, who, as announced in last 
week's World, was drafted and went to 
Camp Lewis at American Lake, Wash- 
ington, was exempted and returned to his 
old position with De Luxe this week. 



Red Cross Meeting at the Coliseum. 

Seattle. Wash. — The use of the Coliseum 
theater was given by its owners, the 
Greater Theaters Company, for a mam- 
moth Red Cross meeting on Saturday eve- 
ning. November 3, when H. P. Davison, 
national manager of the Red Cross, and 
his party visited Seattle. 






December 1, 1917 



THE MOVING PICTURE WORLD 



1377 



Spokane News Letter. Portland Business Hurt Since the Raise 



By S. Cla-rk Patchin, E. 1811 11th Ave 
Spokane, Wash. 

Grant Churchill Visits Casino. 

SPOKANE. WASH. — Many Spokane pic- 
ture fans vitited the Casino the- 
ater during the week of November 4 to 
witness the production of "The Argo- 
nauts' and listen to the experiences of 
Grant Churchill, the star, who appeared 
in person twice daily. 

Grant Churchill is the only Spokane boy 
on record who has attained stardom in 
moving pictures, and his biggest and best 
vehicle is "The Argonauts." 

He was born in San Francisco, but 
came, with his parents, into the Spokane 
country when a small boy. He spent 
eight years on his father's farm, and sub- 
sequently derived most of his education 
in the city. 

Subsequently Sir. Churchill appeared 
with the Grand Opera stock company in 
San Francisco with such actors as Wil- 
liam Lackaye, Theodore Roberts, 

His first theatrical appearance in 
Spokane was at the old Spokane theater 
in support of Melbourne MacDowell in a 
repertoire of Sardou plays. Later he 
toured the West with Warde James in a 
Shakespearean repertoire. He did the 
Pantages in a skit of his own, "The 
Billionaire," and later in "The Cub Re- 
porter." For three years he ran a mov- 
ing picture and vaudeville theater in Ed- 
monton, Canada, where he met Charles L. 
Gill, a former eastern actor, then running 
the Pantages theater. They co-operated 
in a production of "Devil, Servant and 
Man," Gill's old starring vehicle, in which 
they toured the Pantages circuit. 



Screens Tell of Government's Needs. 

Spokane, Wash. — The Government needs 
10,000 stenographers and typewriters, and 
so great is the demand that the moving- 
picture theaters have been asked to co- 
operate. E. W. McColl, civil service com- 
missioner in Spokane, has received a 
bulletin telling of the plan. He asked 
the theater men here to run the slides 
which will be furnished, and some of them 
have agreed. 

Ralph Ruffner, manager of the Liberty 
theater, said, in regard to the running of 
.such slides, that he had told Mr. McColl 
that he would be very glad to run the 
slides. That his was the "Liberty" the- 
ater, and he was only too glad to do any- 
thing in that line for the country. 



Suit Over Agreement to Buy Theaters. 

Spokane, Wash. — Frank R. Stanley 
agreed to purchase the Class A moving 
picture show at Hillyard and the Lyric in 
Spokane, but was refused the opportunity 
to carry out his contract of purchase, as 
shown by litigation started in superior 
«ourt. 

Mr. Stanley sued J. W. Allender, of the 
Lyric, for the refund of $141 paid on the 
purchase of the Lyric, and for film serv- 
ice in September. Mr. Allender has filed 
an answer asking the balance of the $4,- 
000 that he says was the purchase price. 

Clara Holmes and George McElroy, of 
Hillyard, say $3,250 is due them for the 
Class A at Hillyard. Mr. Stanley sued to 
recover the $20 alleged paid, but the 
couple asked that he pay the balance on 
the purchase contract. 



Holland's Nightingale at the Clemmer. 

Spokane. Wash. — A concert of excep- 
tional merit is promised local music 
lovers by Dr. Clemmer, who announced 
that he has engaged Tilly Koenen, "Hol- 
land's Nightingale," for December 17. 
She will be presented at the Clemmer the- 
ater on the evening of that date. 

Tilly Koenen is a contralto of recog- 
nized standing among the leading vocalists 
of the world, and has appeared as soloist 
with a number of America's best or- 
chestras. She is an experienced concert 
singer, and will give a program of stand- 
ard and classical selections here. 



Admissions Were Boosted to Twenty Cents and Exhibitors Are Noticing Short 
Attendance — Vaudeville Houses Reap Harvest. 

By Abraham Nelson, Majestic Theater Building, Portland, Ore. 



PORTLAND, ORE. — Downtown theaters 
here surely experienced a slump in 
business after announcing a price raise 
from 15 to 20 cents to meet the govern- 
ment war tax and the increased cost of 
operation. It seems that the public failed 
to appreciate the fact that the law called 
upon it to pay the tax. The sentiment 
seemed to be that while theaters were be- 
ing taxed the exhibitors were grasping the 
occasion to declare another price raise for 
the purpose of increasing their already 
large (?) profits, and by the looks of the 
long faces on the managers it seemed that 
the public had declared a boycott on pic- 
ture shows. 

From all indications at this time it 
seems that the downtown theaters are go- 
ing to suffer a lot more from the war tax 
than the suburban theaters. Where su- 
burban exhibitors have increased to 15 
cents the volume of business has fallen 
off somewhat, but the receipts have in- 
creased sufficiently to make the raise 
quite profitable. Many of the outlying 
theaters in Portland are only charging 
the exact war tax in addition to their 
regular admission prices and these say 
they are not experiencing any decrease 
in business whatever. 

The matinee business of the downtown 
houses is affected most. They are com- 
pelled to compete with vaudeville at a 
dime at the Hippodrome and 15 cents at 
the Strand. Reports are that the first 
named house did the record business of 
its existence the week the picture houses 
went to 20 cents for matinees as well as 
nights. 

The wise ones among the exhibitors lay 
tfie poor business to general conditions 
following the liberty loan drive, and 
everybody hopes this is true. 



Rather Than Build, Pathe Leaves 
Portland. 

Portland, Ore. — With the state's exhibi- 
tors clamoring for more exchange repre- 
sentation here and each of the distribu- 
tors now established boasting that each 
succeeding month is a record breaker, 
comes the disparaging news that Pathe 
Exchange, Inc., will withdraw its office 
from Portland. The reason given out is 
as follows: When the other Seattle ex- 
changes moved their Portland offices to 
quarters at Third and Virginia, Pathe did 
not move, and when the new fire regula- 
tions required the film men to move to 
ground floor locations, Pathe was required 
to build itself a building if it was going 
to do business in Seattle at all. So in or- 
der to meet this additional expense the 
two offices have been combined in spa- 
cious quarters in the new Seattle building. 

Pathe has been doing a large volume of 
business throughout the state, particular- 
ly in short reel subjects and serials, and 
its customers questioned the ability of the 
Seattle office to give them as good ser- 
vice as heretofore as soon as they heard 
the news of Pathe's contemplated with- 
drawal. 

Where the Portland Pathe employees 
will go was not known at the time of 
this writing, but the understanding is 
that they will be transferred to other 
cities if they care to leave Portland. 



La Grande Has a New Organ. 

La Grande, Ore. — J. D. Meyers, one of 
the owners of the Arcade and Star the- 
aters, at La Grande, Ore., was a recent 
visitor in Portland and advises that he 
has installed a new Beethoven organ, fur- 
nished through the American Fotoplayer 
Company, in the Arcade. Mr. Meyers re- 
ports good business at La Grande and 
says that the Arcade is getting by nicely 



at the new price of 20 cents. 

Pendleton is getting 25 cents admission 
now, says Mr. Meyers, and Baker is 
charging 25 cents on most of its pictures. 
.Many other Eastern Oregon I heaters are 
now charging 20 cents. 

C. H. Feldman Holds Trade Showing. 

Portland, Ore. — c. H. Feldman, repre- 
senting the Goldwyn, held a trade showing 
of "The Auction Block" at tile Majestic 
theater, Sunday night, November 11. Mr. 
Feldman has always shown himself to be 
a most genial fellow at these events. 



Mutual Theatre in Portland Opens. 

Portland, Ore. — The Mutual theater, on 
Union avenue and Alberta streets, has 
been reopened by D. Slayback. Mr. Slay- 
back was formerly associated with Ger- 
trude Hudson in the management of the 
Crystal theater, on Killingsworth avenue. 
He has been in the game about four years 
and the Mutual is the fifth house he has 
operated. 



Film Man Resigns From Censors. 

Portland, Ore. — C. W. Meighan, former- 
ly manager of the Peoples Amusement 
Company, and later connected with the 
Jensen and Von Herberg interests in 
Portland, has resigned his position as a 
member of the Portland censor board, be- 
cause of his inability to be in Portland 
regularly, for board meetings. Mr. 
Meighan's duties have been taking him 
out of the city a great deal of the time. 



Northwest Briefs. 

Mt. Angel, Ore. — H. A. Zollner has sold 
the Rex theater to Harry Kohler. 

Walla Walla, Wash. — R. W. Cram has 
installed a new Robert Morton orchestral 
organ at the Arcade. 

Portland, Ore. — J. A. Koerpel. manager 
of the World Film Corporation, came 
down to Portland recently to shake hands 
with W. W. Ely, manager of the Hippo- 
drome, where World service was booked. 

Portland, Ore. — C. P. "Whitey" Merwin 
was a recent caller at the Portland Mutual 
office in conference with Manager George 
Jackson. 



NEBRASKA NOTES OF INTEREST. 

By Frank H. Madison, 623 S. Wabash Ave., 
Chicago. 

OMAHA, NEB. — The Strand theater had 
a showing of a film, "Our Civic Pride," 
which was sponsored by Omaha dentists. 
It depicts the work of the Omaha free 
dental dispensary for children. Besides 
illustrating the work the film contains a 
juvenile romance. It was planned to run 
it for thirty days in Omaha theaters. 

Craig, Neb. — The L G. Hamilton Com- 
pany has rented the moving picture the- 
ater from E. N. Bovee. 

Elmcreek, Neb. — The Crystal theater has 
been sold to Fred M. Frakes. 

St. Paul, Neb. — The Elite moving picture 
theater is under the management of J. W. 
Crouch. 

Sterling, Neb. — Folly theater is now un- 
der the management of C. R. Shandy. 

Fremont, Neb. — Frank Creely has pur- 
chased the interest of Harry Higley in the 
Home theater. 

Albion, Neb. — M. Williamson, of Denver, 
has purchased the Rex theater from James 
Haire. 

Waterloo, Neb. — Burt Johnson has cur- 
tailed his program to one show a week — 
on Monday. 



1378 THE MOVING PICTURE WORLD December 1, 1917 

For the Welfare of the Industry: 



DUPING 

Is the lowest form of THIEVERY. 

ROBBING 

A blind man — or the poor box of a church is the epitome of 
honor compared with DUPING. 

Burglars and highway robbers command a kind of respect — 
they have the nerve to run the risks of their calling — but 

THE DUPER 

Works in the dark like 

A RAT 

Gnawing into the vitals of the brains and energies of the 

HONEST PRODUCER AND DISTRIBUTOR 

Every honest man will expose 

THE DUPER 

RELIABLE EXCHANGES AND EXHIBITORS 

please note: 

SEVERAL PROMINENT CROOKS 

in the industry are offering duped two-reel William S. Hart 
productions for sale. 

We intend to prosecute these PARASITES to the full extent 
of the law — and give them a free National Publicity Campaign. 
Do you want to be placed in the same category with these 
"Honorable Gentlemen"? 

Authorized two-reel WILLIAM S. HART productions bear the 
trade mark of and are distributed by 



W. H. PRODUCTIONS COMPANY 

71 West Twenty-third Street New York City 

Phone Gramercy 3027 



December 1, 1917 



THE MOVING PICTURE WORLD 



1379 



For the Welfare of Exhibitors: 



Bookings for the WILLIAM S. HART TWO-REEL PRO- 
DUCTIONS can be contracted for through the RELIABLE 
EXCHANGES mentioned below. 

The following first SIX subjects are NOW ready for re- 
lease: 

"DAKOTA DAN" 
"DOUBLE CROSSED" 
"THE LAST CARD" 
"A KNIGHT OF THE TRAIL" 
"A SQUARE DEAL" 
"HORNS AND HOOFS" 



There are also NINE more subjects ready. Arrange for 
bookings NOW through the following RELIABLE EX- 
CHANGES: 



EXCHANGES: TERRITORIES: 

N. T. Metro Film Service. Greater New York 
Inc. 
E. M. Saunders. Gen. Mgr. 
729 Seventh Ave. 
New York, N. T. 

N. T. Metro Film Service, 
Inc. 
E. M. Saunders. Gen. Mgr. 
Broadway and Clinton 
Ave., Albany. N. T. 

N. Y. Metro Film Service, 
Inc. 

E. M. Saunders. Gen. Mgr 
327 Main St. 
Buffalo, N. Y. 
Boston Photoplay Company Maine. New Hamp- 
195 Pleasant St. shire. Vermont. Mas- 

Boston, Mass. saohusetts, Connecti- 

cut. Rhode Island. 
Masterpiece Film Attractions Eastern Pennsylvania 
1225 Vine St. Southern New Jersey 

Philadelphia. Pa. 

Exhibitors Film Exchange 
288 Market St. 
Newark, N. J. 



EXCHANGES: TERRITORIES: 



New York State 



New York State 



Northern New Jersey 



Western Pennsylvania 
West Virginia 



Libert; Film Renting Co. 
938 Penn Ave. 
Pittsburgh, Pa. 

Exhibitors Film Exchange Delaware. Maryland. 
420 Ninth St.. N. YV. District of Columbia, 

Washington. D. C. Virginia. North 

Carolina. 



South Carolina. 
Georgia, Florida. 
Alabama. Tennessee. 

Mississippi. 

Texas 
and 
Arkansas 



.lake Wells 
Colonial Theatre 
Richmond. Vft. 



Mr. Ilulsey 
Metro Pictures Corp. 
Dallas. Texas 

M. Simmonds 

Inn Hotel Bldg. 
Carondellots St. 
New Orleans, La. 



Mr. A. Warner Ohio 

Standard Film Service and 

716 Columbia Bldg. Kentucky 
Cleveland. Ohio 

Standard Film Corp. Illinois 

207 South Wabash Ave. Wisconsin 

Chicago, 111. Indiana 

L. D. Balsly Missouri 

Standard Film Exchange and 

1305 Walnut St. Kansas 
Kansas City, Mo. 

Mr. C. W. Stombaugh Minnesota 

Standard Film Exchange North and 

IM Film Exchange Hid. South D 
Minneapolis Minn. 



EXCHANGES: TERRITORIES: 

Mr J. W. Rachman Nebraska 
Standard Film Corpn. and 

1417 Farnum St. Iowa 

Omaha, Neb. 

Mr. F. J. .Fogan 

Standard Film Corpn Missouri 

304 Empress Theatre Bldg. 
St. Louis, Mo. 



Swanson & Nolan ' 
lTii Curtis St 
Denver Colo. 

Lewis Film Exchange 
1004 Campbell Hide. 
Oklahoma City. Okla. 

Casino Feature Film Co. 
2212 Dime Bank Bldg. 

Detroit, Mich. 

Mr. E. II. Kutmiek 
Peerless Film Service 
100 Golden Gate Are 
San Francis..' I 
(Temporary address) 

Western Feature Film Co. 
180 Golden Gate Ave. 
San Francisco. Cal. 

Films. Ltd. 
21 Adelaide St . W 
•laiia 



Colorado. Utah, 
Wyoming 

New Mexico 



Michigan 



Oregon 
Washington 
Idaho 
Montarta 



California 

Arizona 

Nevada 



Canada 



W. H. PRODUCTIONS COMPANY 



71 West Twenty-third Street 



New York City 



Phone Gramercy 3027 



1380 



THE MOVING PICTURE WORLD 



December 1, 1917 



Calendar of Daily Program Releases 

Releases for Weeks Ending December 1 and December 8 

(For Extended Table of Current Release* See Pages 1392, 1394, 1396, 1398.) 



Universal Film Mfg. Company 



MONDAY, NOVEMBER 26, 1017. 

BUTTERFLY— Fear Not (Five Parts— Drama) 02793 

NESTOR — Water On the Brain (Comedy) 02794 

WEDNESDAY, NOVEMBER 28, 1917. 

L-KO — Kid Snatchers (Two Parts — Comedy) 02795 

ANIMATED WEEKLY— Issue No. 100 (Topical)... ,02796 

FRIDAY, NOVEMBER 30, 1917. 

UNIVERSAL SCREEN MAGAZINE — Issue No. 47 

(Topical) 02797 

UNIVERSAL CURRENT EVENTS— Issue No. 29 

(Educational) 02798 

SATURDAY, DECEMBER 1, 1917. 

UNIVERSAL SPECIAL— The Red Ace (Episode No. 7 

— "The Lion's Claws" — Two Parts — Drama) 02799 

UNIVERSAL SPECIAL— The Mystery Ship (Episode 

No. 1 — "The Crescent Scar" — Two Parts — Drama) 02782 

Note. — The first episode of the new serial, "The Mystery 
Ship," will be released Saturday, November 24, instead of on 
Saturday, November 17. as originally scheduled. Episode two 
will be released Saturday, December 1, as shown above. The 
serial numbers as originally given for the first two episodes 
will remain the same, viz.: 02782 for number one, and 02791 
for number two. 

The first three numbers of the "Finley Nature Studies" 
have been withdrawn from the Universal program for the 
time being. 

MONDAY, DECEMBER 3, 1917. 

BUTTERFLY — Fighting Mad (Five Parts — Drama) 02800 

NECTOR — The Other Stocking (Comedy) 02801 

WEDNESDAY, DECEMBER 5, 1917. 

L-KO — A Hero for a Minute (Two Parts — Comedy) 02802 

UNIVERSAL ANIMATED WEEKLY— Issue No. 1 

(Topical) 02803 

FRIDAY, DECEMBER 7, 1917. 

UNIVERSAL SCREEN MAGAZINE— Issue No. 48 

(Educational) 02804 

UNIVERSAL CURRENT EVENTS— Issue No. 80 

(Topical) 02805 



Universal Film Mfg. Company 

(Continued.) 

SATURDAY, DECEMBER S, 1917. 

UNIVERSAL SPECIAL FEATURE— The Red Ace 
(Episode No. 8 — "The Lair of the Beast" — Two 
Parts — Drama) 

UNIVERSAL SPECIAL FEATURE — The Mystery 
Ship (Episode No. 2 — "The Grip of Hate" — Two 
Parts — Drama) 



02806 



02791 



Mutual Film Corporation 

MONDAY, NOVEMBER 26, 1917. 

MUTUAL STAR PRODUCTION— The Mate of the 

Sally Ann (American — Five Parts — Dr.) .. 05911-12-13-14-15 

MUTUAL — Mutual Weekly No. 152 (Topical) 05921 

TUESDAY, NOVEMBER 27, 1917. 

STRAND — Tom, Dick and Harry (Comedy) 05922 

THURSDAY, NOVEMBER 29, 1917. 

CUB — Jerry and the Burglars (Comedy) 65923 

SIGNAL — The Lost Express (Episode No. 11 — "A 

Fight for a Million" — Two Parts — Drama) 85924 

MONDAY, DECEMBER 3, 1917. 

MUTUAL STAR PRODUCTION — American Maid 

(Goodrich — Five Parts — Drama) 05926-27-28-29-30 

MUTUAL — Mutual Weekly No. 153 (Topical) 05931 

TUESDAY, DECEMBER 4, 1917. 

STRAND— Just Killing (Comedy) 05932 

THURSDAY, DECEMBER 6, 1917. 

CUB— Jerry Takes Gas (Comedy) 05933 

SIGNAL — The Lost Express (Episode No. 12 — "Dar- 
ing Death" — Two Parts — Drama) 05934-35 







LABORATORIES mnd STUDIO 



ERBOGRAPH COMPANY 

LUDWIG G. B. ERB, President 

Producers of 
MOTION PICTURE FILMS 

COMMERCIAL DEVELOPING 
and PRINTING 

Telephone Audubon 3716 
203 to 211 West 146th St., New York City 



December 1, 1917 



THE MOVING PICTURE WORLD 



1381 









Price is One Thing— 

Value is another, and of greater importance 

Inferior prints keep the 

value of your negative a deep, dark and 
expensive secret. 

When your prints are properly made 

and presented your negative value is seen and 
acknowledged. 

Your negative should be safely 

stored and carefully handled. Our storage vaults, 
and superior equipment and organization, give 
you the protection you need. 

Perfect developing and printing 

actually costs less in the long run than ordinary 
work carelessly priced. 

Screen and service satisfaction have 

value immeasurably above the petty fraction-of-a- 
cent-per-foot-cheaper argument. 

For the sake of goodness and safety and 
satisfaction have your prints made by 




■riff! 3 3 i 



There are reasons- 
Come and see them. 



In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



1382 



THE MOVING PICTURE WORLD 



December 1, 1917 



ygJiiMcMEMaMiiM^ 



Stories of the Films 



p] jgjjsjSJoifigjaJSMai^^ 



General Film Company, Inc. I 



JAXON COMEDY. 

"BREAKING IN" (One Reel).— Pokes is a 
firm believer in the saying, "All things come 
to him who wait," but his landlady apparently 
gets tired of waiting for the room rent, and 
Pokes Is obliged to move. 

Wishing to take life easy be becomes a 
burglar. But as all first-class burglars have 
assistants Pokes seeks out Jabs, the champion 
sledge thrower. Jabs insists that Pokes show 
his jnetal before he joins him, so Pokes allows 
Jabs to break several sledges over his head 
to prove he is solid. Jabs now consents to 
become Pokes' assistant. 

They break into a house which is filled with 
measles, only to break out quicker. Next they 
enter the house of athletic Edna, who has long 
waited to try out a new knockout blow. When 
Pokes and Jabs come back to life they are 
protected by Big Mike, the cop, who allows 
them to play golf for the rest of their lives 
on the rock pile. 



SPARKLE COMEDY. 

A BARGAIN, $37.60 (One Reel— Kate Price 
and Billy Ruge Featured). 

Kate and Bill live in a humble cottage, their 
"family" consisting of a horse, a cow, a parrot, 
a pig, a goat and kid, a dozen chickens and as 
many ducks, all living in one room. Their 
nearest neighbors own a large automobile, and 
not relishing their snubs Kate and Billy decide 
to buy an automobile. A bargain is advertised 
In the paper for $37.60. Not having that 
amount of money they decide to sacrifice the 
animals, and proceed to cart the whole lot to 
town and walk them into a pawnshop. They 
obtain the $37.60 and buy the auto. 

Then their troubles begin. The car races 
over the earth at 109 miles an hour, destroy- 
ing everything it comes in contact with. 

They are finally chased to a finish by a 
dozen sheriffs for exceeding the speed limit, 
and wind up by diving headlong into a ditch 
with the whole police force on top of them. 



IN HIGH SPEED (One Reel).— Sally and 
Rube, lovers, go to the city to see the fair. Un- 
accustomed to city ways, they meet with many 
accidents and have trouble with the traffic cop, 
but finally reach the fair grounds. They saun- 
ter past a tent on which is a sign reading, 
"Kiss the Prettiest Girl in Springfield for 50 
Cents." Rube breaks away from Sally and 
goes in. He shows the "prettiest girl in 
Springfield" a wad of money that he has saved 
during the past year, and she at once accepts 



his invitation to see the fair with him. The 
manager, disgusted at losing his vampire, goes 
outside, sees Sally and drags her in to take the 
part. In comes a dandy who becomes stuck on 
Sally. She refuses to kiss him and proceeds to 
tell him how she came to be there. 

Finally Rube's money becomes exhausted and 
the girl becomes frigid and leaves him. Rube 
is bewildered, but cured. He sees Sally and her 
new friend stroll by and appeals to her, but 
they laugh at him and, crossing the street, 
enter an automobile and drive off. Rube leaves 
the fair disconsolately. 



BROADWAY STAR FEATURE. 

THE SKYLIGHT ROOM (One of the O. 
Henry Series — Four Parts). — The cast: Miss 
Leeson (Jean Paige) ; Mrs Parker (Grace 
Ashley); Miss Dorn (Nell Spencer); Mr. Skid- 
der (Carlton King) ; Billy Jackson (William 
Lampe) ; Mr. Hoover (Bruno Karnau) ; Mr. 
Evans (Rex Burnett) ; Actor (Frank Crayne) ; 
Broker (Herbert Pattee) ; Miss Longnecker 
(Mrs. Mann) ; Clara (Ada Kingsley). Directed 
by Martin Justice. 

Elsie Leeson comes to Mrs. Parker's rooming 
house and takes its cheapest corner, the Sky- 
light Room. She finds copying to do, and occa- 
sionally in the evening sits on the front steps 
with the other roomers. The women of the 
house are jealous ; the men adoring. One night 
she points to a brilliant star above them and 
tells them she has named it Billy Jackson, and 
that it shines down through her skylight.. 

And then work ceases and Elsie starves — 
bravely, cheerfully. One night she drags her- 
self to her Skylight Room and, throwing a 
good-bye kiss to Billy Jackson, lies down with 
a smile. They find her next morning, and an 
ambulance is sent for. Mrs. Parker tells the 
young ambulance doctor that she cannot under- 
stand what is the matter with Miss Leeson. He 
goes upstairs, gathers her in his arms and 
rushes down, paying his respects to Mrs. Parker 
on the way in a manner that leaves her feel- 
ing crumpled in mind and body. He tells the 
driver to drive like H . 

Next day the newspaper says : "She was 
taken to Bellevue Hospital suffering from 
debility, induced by starvation. Dr. William 
Jackson, the ambulance physician, says the 
patient will recover." 



HYGEIA AT THE SOLITO (One of the O. 
Henry Series — Two Parts).— The cast: Cricket 
McGuire (Chet Ryan) ; Curtis Raidler (W. L. 
Rodgers) ; Ross Hargis (W. M. McPherson) ; 
Ylario (Willie Calles) ; Doctor (G. A. Will- 
iams). Directed by David Smith. 

Cricket McGuire, ex-featherweight champion, 
having lost his entire savings on the outcome 
of a prize fight, and with a racking cough, 
finds himself in Texas with a dime in his 



pocket. Raidler, a big hearted cattleman, in- 
vited Cricket to his ranch. Cricket distrusted 
this unheard-of hospitality but argued that 
"when a fellow's broke and in galloping con- 
sumption and the other fellow has a strangle- 
hold on you, you've got to lay low till you see 
his game." He did not know that he was sim- 
ply the seventh son of misfortune that Raid- 
ler had tried to help back to health, and the 
sight of the great ranch only brought forth the 
acrid remark, "This is a hell of a place." 

Raidler installed Ylario, a Mexican boy, as 
Cricket's personal attendant. As soon as the 
cattleman had left the room Cricket, true to 
his metropolitan rearing, ordered the windows 
closed and demanded ice, a hot bath, a gin fizz, 
cigarettes and a shave, and they were all 
forthcoming. For a month Cricket acted like 
a peevish child, still suspicious of the patient 
care Raidler was giving him. He longed for 
New York, filled his air-tight room with fumes 
of smoke, fizzes and Bowery slang. Finally 
when a cow-puncher reported that Cricket had 
kicked him out of his room Raidler began to 
think, with the result that when a doctor hap- 
pened that way he asked him to take a look at 
the young consumptive. The doctor reported 
that the man was perfectly sound. 

Angry at the imposition, Raidler flung Cricket 
onto a pony and told the foreman to make him 
work. With a peculiar expression Cricket 
struck his pony and flew out on the range. 
Miles away he stopped to cough into his hand- 
kerchief and sneered at the blood stains. Re- 
turning from a two months' absence Raidler's 
first question was for Cricket. Ylario thought 
he was dead, as he had gone away a very sick 
man. He further said that the doctor had ex- 
amined him that night instead of Cricket. 
Raidler rode out to the camp sick with dread, 
where the cook told him the first thing Cricket 
had done was to lick big Ross Hargis to a 
finish and then lie down with a hemmorrhage, 
saying his one desire was to fade away be- 
cause Raidler thought he was playing sick. 
Suddenly a score of cattlemen galloped into 
camp, but Raidler saw only a little, brown- 
faced, grinning chap who begged to be allowed 
to stay with "the whitest bunch of sports he 
had ever traveled with." 



ESSANAY. 

THE FABLE OF THE UPLIFTER AND HIS 
DANDY LITTLE OPUS (George Ade Fable- 
Two Parts). — The cast: The Litry Guy (Rod 
LaRocque) ; His Wife (Jane Thomas) ; The 
Composer (Thomas Commerford) ; Theatre 
Manager (William Burke) ; His Stage Manager 
(Burt Weston). 

Once there was a Litry Guy. Ever since his 
stuff had been shot back by a Mere Editor he 
had billed himself as an Author. His wife was 
a Gumpf. At every Tea and Cookie Carnival the 
Litry Guy was hailed as a Hero. One day he 
dashed off an operetta. Then came a day when 
the great work was ready to be launched with 
a loud splash. But a cruel theater manager sug- 
gested that he sell the manuscript to the rag 
man. The Litry Guy decided to have the play 
done by Local Amateurs rather than see it lost 
to the World. After the Home Talent bunch 
pulled the Affair, the trusty Liars boosted it 
something scandalous. There was no holding 
the Litry Guy now. He finally found a Man- 
ager who had a lot of courage in risking other 
people's money. 



BOUND VOLUMES OF THE MOVING PICTURE WORLD 

You Need Them in Your "Business ! 

Each issue of THE MOVING PICTURE WORLD re presents the fruit of studied effort on the part of experts 
to provide just what the average reader of trade publi cations in the moving picture field can use to best ad- 
vantage in his business. 

Since this is true, the bound volumes of THE MO VI NG PICTURE WORLD, each comprising the complete 
issues printed during a period of three months, take im mediate standing as 

The Reliable Reference Book of the Trade The Record of Moving Picture History in the Making 

NOW READY— VOL. 33— JULY TO SEPTEMBER. 1917 



WE HAVE AT YOUR DISPOSAL 
Bound Volumes for the year* 1912, 1913, 1914, 
1915 and 1916. Four volumes each year. Shipped 
ss per your instructions at $1.50 per volume — 
transportation charges additional. 



INVEST $34.50 
and have at your hand for ready reference every 
Issue of THE MOVING PICTURE WORLD which 
has been printed since January 1, 1912. These 
Issues are in bound volume form, and are in- 
valuable to the wide-awake moving picture man. 



CHALMERS PUBLISHING CO., 5 1 6 Fifth Ave., New York City 









December 1, 1917 



THE MOVING PICTURE WORLD 



1383 



The Opening Night the House was mostly 
paper. Next day the Critics classified the show 
as a Persimmon. Then the Manager got busy 
with the Manuscript and Blue Pencil. He hired 
a bunch of Chorus Kickers to Kick Pep into the 
piece. The Litry Guy protested in vain that 
his Art was being degraded. After the Man- 
ager got through jazzing the play the Litry 
Guy recognized nothing but the scenery. The 
next Box Office report showed the Gate was 
jumping at the rate of $80 a night. Still weep- 
ing over the ruination of his Play but with 
Dough lining his pockets, the Litry Guy re- 
turned to Hickville to await more royalties. 

Moral. — In Elevating drama be sure to get it 
High Enough, even if you have to make it a 
trifle Gamy. 



FALCON FEATURES. 

HIS OLD-FASHIONED DAD (Four Parts).— 
The cast: Dr. Silas Morton (Daniel Gilfether) ; 
Mandy Morton (Mollie McConnell) ; Emory Mor- 
ton (Richard Johnson) ; Nettie Wright (Lucy 
Payton) ; Mr. Wright (Dan Bailey) ; Mrs. 
Wright (Alice Smith) ; Surgeon (Emil Roe). 

Emory Morton, son of an old-fashioned country 
doctor, is enabled to take a medical course at 
college through the sacrinces of his mother and 
father. His indulgence in the usual failings 
of college life leads to repeated requests for 
money, and at last the horse and cow are sold 
to meet his demands. All this has a depress- 
ing effect upon the old doctor. He takes out a 
life insurance policy. When another request for 
money is received, this time the excuse being 
sickness, he determines to visit his son. Mean- 
time Emory's engagement to Nettie Wright is 
in danger of being broken, as the girl's father 
decides that the boy must first make good 
financially. 

One day, by accident, Emory discovers a 
bacillus, which Le realizes is of vital importance, 
and when the doctor arrives and discovers the 
son playing poker, Emory tells him that he is 
old-fashioned in his ideas, and insists that it 
is necessary for him to gamble to obtain money 
to develop his wonderful discovery. The doctor 
is stunned as he realizes that, perhaps, he is 
old-fashioned. On the way home there is an 
automobile collision, and he and another 
passenger are taken to a hospital. That night 
the other injured man dies, and Dr. Morton 
changes charts with the dead man in order that 
his wife and boy may profit by his insurance. 
The deception is successful. When the insur- 
ance is paid to the widow she promptly gives 
it to her son, and he continues his research 
work and redeems himself with the girl. 

The widow lives alone, and her fear of tramps 
becomes an obsession. Meantime the father, 
a tramp and derelict, gradually works his way 
to the old neighborhood yearning for a glimpse 
of the old home. Late that night the widow 
sees the door knob move, whereupon she shoots 
through the door, only to discover that she has 
killed the husband she thought dead. 



nounces that the people are being hoaxed. But 
Betta, who has secretly returned to Zollensteln, 
comes forward with proofs that John Mortimer 
is in reality the rightful heir to the throne, 
and all ends happily with the marriage of the 
new king of Zollenstein to Princess Zenia, 
daughter of the princess who had loved his 
father so long ago. 



ZOLLENSTEIN (Four Parts). — The cast: 
King of Zollenstein and King of Saxonia 
(Daniel Gilfether) ; Crown Prince of Zollenstein 
and John Mortimer and King of Zollenstein 
(Monroe Salisbury) ; Princess Fulva, Princess 
Zenia and Queen Fulva (Viola Vale) : Boris 
Von Hohenstauffen (Wm. Edler) ; Capt. Kien- 
ert (Frank Erlanger) ; Betta (Jane Pepperell) ; 
Count Von Moltke Hertz (J. P. Wade) ; Johann 
Lesser (Edw. Jobson) ; Lady Maulfrey Le Fay 
(Leah Gibbs) ; Prince Hugo (Harl Mclnroy). 
From story by W. B. Ferguson. Directed by 
Edgar Jones. 

The aged kings of the neighboring principali- 
ties of Zollenstein and Saxonia have always 
been firm friends, and it is planned to marry 
the daughter of the king of Saxonia to the son 
of the king of Zollenstein. This is most agree- 
able to the princess but unfortunately for her 
the prince is already married to her maid of 
honor. Lady Maulfrey Le Fay. In a fit of rage 
the king of Zollenstein banishes the priruce 
and his wife who go to London, accompanied 
by Betta, an old retainer. 

Boris, an illegitimate brother of the king of 
Zollenstein, intrigues to secure the throne, but 
the king on his death bed recalls the prince 
from exile. Lady Maulfrey remains in son- 
don and dies giving birth to a son. Boris, 
hearing of this, sends a huge bribe to Betta to 
make way with the infant. Betta sends word 
that she has done so and the king is informed 
that his wife and son have both died. Betta, 
however, takes the child away and raises him 
as her own son, giving him the name of John 
Mortimer. 

Meantime the king is killed in a hunting ac- 
cident and Boris again finds himself near the 
throne. The Grand Chancellor, however, bit- 
terly hates Boris and when by chance an envoy 
sees Mortimer and is struck by his resemblance 
to the late king, the idea is conceived of oro- 
claiming that the infant son did not die. and 
having Mortimer act as heir to the throne. 
This is done and the coronation procession has 
actually entered the cathedral when Boris mi- 



Universal Film Mfg. Co. 



BUTTERFLY PICTURES. 

THE MAN FROM MONTANA (Five Parts — 
Nov. 10.). — The cast: Duke Farley (Neal 
Hart) ; Dad Petzel (George Berrell) ; Warren 
Sumers (E. J. Piel) ; Mrs. Sumers (Betty 
Lamb) ; Allen Spencer (Willard Wayne) ; Meta 
Cooper (Vivian Rich). Story by Harvey Gates. 
Directed by George Marshall. 

Duke Farley and Dad Petzel own two mines 
near the town of Green Water. The name of 
one was the Worm, and because it had never 
yielded anything was thought worthless. The 
other was a heavy producer, and they called 
it the Bumblebee. Dad was induced, in the 
absence of his partner, to part with the 
Bumblebee to a pair of clever crooks for $~>0.- 
000 worth of bum stock. Dad had been de- 
ceived because the swindlers had a girl with 
them whose face he believed in. He liked her 
countenance so much that he asked for her 
photograph and got it. 

The two partners took their loss philoso- 
phically, and started to work the Worm. 
Duke then told his partner that he was going 
East. His avowed purpdse was to get the 
swindlers who had stolen their mine, but his 
secret intention was to find the original of 
the photograph. He got both. He had no 
sooner left Green Water than the Worm turned. 
Dad sold it for half a million the next day : 
Duke didn't know this, but the swindler had 
an agent in Green Water, who informed him. 
Using the girl as a tool, he managed to gain 
Duke's confidence, and framed him with a 
nasty charge involving the girl's honor. The 
swindler almost got away with it, and if it 
had not been for a very fortunate circumstance, 
there would have been another ending to the 
story. Old Dad, failing to hear from Duke, de- 
cided to take the bunch and go East to, look 
for him. After a week of wonders, they finally 
wind up on board a sailing vessel, shanghaied. 
Duke makes an appointment for the swindler 
at the dock. Thus the partners and their 
miners are united to bring the swindler and 
his band to justice, and it is some justice. 



NESTOR. 

STRIKE ONE (Nov. 19— One Reel).— The 
cast: Dave Goodwynd (Dave Morris); Gladys 
Comoverhere (Gladys Tennyson) ; John Com- 
overhere (Charles Cook) ; B. U. Tinn (Charles 
Dorian) ; Setemup Joe (Rube Miller). Pro- 
duced by Craig Hutchinson. 

Dave had a multiple cylinder, air heated, 
garlic driven, explosive system which waited 
only for a spark to start a cyclone. Gladys, 
a beautiful young girl, turned on the switrh 
when she gave him a poison flower. That 
opened Dave's throttle wide and released a 
series of sneezes which would have made that 
little White Sox-Giant affair look like a ping- 
pong knitting party. You see, Dave was only 
a flirt, whereas Dad thought he was a capi- 
talist with much goods. All he had was the 
hay. fever. Everything went before that sneeze ; 
Gladys, Gladys' skirt, Gladys' young man, 
Gladys' father, the pins on the alley, and 
finally it explodes a bomb and blows Dave 
himself up. 

L-KO. 

THE JOY RIDERS (Two Parts— Nov. 21). — 
The cast: Speed Demon (Phil Dunham) : Bean- 
less Billy (Bill Bevan) ; Lovely Lucille (Lucille 
Mutton); Justa Judge (Bob McKenzie). 

Phil was a speed demon, and gloried in the 
fact, although his high pressure soul reveled 
in a baby speedster. As he brought his chug- 
wagon to a stop on Main street, a Judge of the 
city court was endeavoring to repel hi^ daugh- 
ter's advances which had for their object his 
purchase of a car for her. She also was a 
speed demon, and Billy, her fiance, had not the 
wherewithal for satisfying her incipient mania. 

Graft had been rather poor with the judge 
lately, and he didn't feel like buying a car 
either. In the extremity he cast sherip's eyes 
at the rich widow next door, and the widow 
aeemed to favor his suit. At any rate, she 
gave him her watch and asked him to have it 
repaired. In the judge's eyes tli i^ was a most 
important commission, and indicated future 
financial security, but he promptly forgot the 
errand, and left the watch on the t 

It was this Watch that caused all the com- 
plication, for daughter could not resist the 
temptation to go to ride with Phil, the speed 



demon. Billy, calling to see Lucille, takes the 
watch and mixed up in a terrible 

Chase with Phil. The watch is stolen several 
times, and when the widow makes a demand 
for it the judge cannot produce, until finally 
Billy, who has been engaged in a mad chase 
of the watch through various adventures, 
rushes on with the watch in his hand. When 
everything is all serene again, with the ex- 
ception of the speed demon, who slinks away 
on low speed. 



UNIVERSAL CURRENT EVENTS. 

ISSUE No. 27 (November 17). 

Patriotic Fervor Puts Pep in Election Con- 
tests. — Cares of war making shelved for one 
day while several little domestic matters are 
decided. — Here and There. Sub-titles : President 
Wilson makes a 300-mile journey to do his duty 
as a citizen and as a resident of Princeton, 
N. J. In every camp, from here to over there, 
our boys in khaki add their ballots to the home 
vote. The American metropolis elects a new 
mayor — Judge John F. Hylan. Mile-posts in 
his remarkable career — boss of a section gang, 
locomotive engineer, Mayor of New York. With 
his family. And over in dear old London they 
elect a new Lord Mayor — -in quite another 
style. 

Londoner Defies Raids with Backyard Bomb- 
Proof. — Family dug-outs of concrete and sand 
bags now do the outskirts of London, England. 
Sub-titles : The raid drill of friends and 
neighbors is rehearsed regularly. "Of such is 
the Kingdom of Heaven," and the target of 
the Hun. 

Another Strong Arm for America's Big Push. 
— Oregon bids a brave good-bye to its Third 
Regiment starting off for its share of intensive 
training. — Portland, Oregon. Sub-titles : "We 
bid you God-speed with all our hearts. Our 
prayers will follow you to victory."— Governor 
Withycombe to the boys. He will fight for the 
honor and safety of his men. 

Uncle Sam's Army Mules of Steel Replace 
the Live and Kicking Kind. — Our caterpillar 
tractors in rough border service prove best for 
heavy duty in France. — Alpine, Texas. 

Houdini Escapes Again While Hung in M id- 
Air. — To help war charity the Handcuff King 
slips from straight-jacket in sight of amazed 
thousands in Times Square. — New York City. 

Big Explosion of Bronze Powder Takes Heavy 
Toll. — Pennsylvania plant that was making 
"Star Shells" to light No Man's Land is de- 
stroyed by fire, with loss of four lives. — New 
Kensington, Pa. 

Italy's King Sees French Front as German 
Guns Roar. — Monarch horrified by Hun devasta- 
tion as he inspects western firing line before 
hurrying back to his own country's defense. 
Sub-titles : With President Poincare he visits 
the Alsatian battle-line. Among the ruins of 
the Chateau de Coucy. Guarded by huge 
dirigibles he confers honors on French heroes 
at Noyon. He reaches Verdun, where the high 
tide of German invasion was stopped. Examin- 
ing the shattered forts. Verdun's heroic de- 
fenders pass by. Adds the Italian Military 
Cross to the flag of the Third Zouaves, of 
which he is honorary colonel. Bestows the 
highest honors of his country upon General 
Retain and other leading French officers. 

Cartoons from the world's greatest news- 
papers. Sub-titleB: "Twins." by Brown, in 
the Chicago Daily News. "Mohammed and the 
Mountain." by Plascke. in the Louisville Times. 
"Slippin', William?" by Chamberlain, in the 
Philadelphia Evening Telegraph. 



UNIVERSAL SPECIAL. 

THE RED ACE i Episode No. I',— "Fighting 
Blood" — Two Parts— Nov. 2-1).— The east: Vir- 
ginia Dixon (Marie Wahampi : Constable Win- 
throp (Larry Peyton) : Doctor Hirtzman (Harry 
Archer) : Steele HefTern (Charles llrindley) : 
Patrick Kelly (Bobby Mack) : Pierre Fouchard 
I L. M. Wells): Dutch Kate (Miriam Shelby): 
Little Bear (Noble Johnson) ; Red Fawn 
(Yvette Mitchell). 

Hanging to the guide rope of the bridge, Vir- 
ginia holds on by one hand and reaches for her 
gun With tli. other. As one of her pursuers Is 
about to out the rope with a hatchet, she fires 



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THE MOVING PICTURE WORLD 



December 1, 1917 



a( him and in- - Into tin- canyon. Then 

hand on r band \ Irglnla climbs up the rope 
until Bbe gets to a tree, where she swings from 
branch t.i branch, and finally reaches thi 
torn : i ml hides in tin rocks, Bring at ■Steele" 
rn ami bia bunch, who return the Are. 
Bui one .'i the men Bcales the wall In thi 
nf Virginia and Is dumbfounded to see that she 
is a woman, for they had though! her to be 
Wlnthrop, He openly dans her to shoot at 

li : in hut she hasn't SUfflclenl nerve, and allows 

herself to be taken prisoner, she is hound se- 
and they all Btart back on the trail to 
the inn. 
Meanwhile. Wlnthrop is at Virginia's cabin, 

under the Ittle Bear and Red Fawn, 
and Kelly is riding furlou I help from 
the Royal .Northwest Mounted Police. He in- 
forms the inspector of Winthrop's predicament, 

and a party starts out to the rescue. 

■ in and his men ride to Virginia's cabin 
and take Wlnthrop prisoner and take him to the 
inn. where Steele tells Fouchard, the justice 

of tin i iii order Wlnthrop held for trial 

on a charge oi murder. During the confusion. 
Virginia jumps onto a horse and rides wildly 
away, leaving all amazed. 

Doctor Ilirtzman is disgusted, having in two 
weeks been able to gain nothing but a worth- 
less bit of paper, on which is written some- 
thing about directions as to the cache of the 
platinum being in a certain ring. He is de- 
termined to let no one stand in his way, but 
to get rid of them. 

Wlnthrop is put in a room at the inn. and 
left with a guard. Downstairs a half-breed 
succeeds in getting the people aroused against 
Wlnthrop, saying that the latter killed Piccard. 
Virginia is listening at the door and hears their 
words. Fouchard makes an attempt, appar- 
ently, to stop the crowd from going after Win- 
throp. but the people, impatient and excited, 
rush upstairs, while Dutcb Kate and Steele 
smile meaningly at each other. 

Virginia climbs a tree and swings from a 
limb of it to the window of the inn, through 
which she enters. She finds Winthrop's room 
and quietly slips in ; she grabs up a porcelain 
pitcher and breaks it over the guard's head. 
Then she takes the guard's revolver, and goes 
to the head of the stairs, where she starts 
shooting to stop the mob. Winthrop is help- 
less, being weak from the loss of blood. 



UNIVERSAL ANIMATED WEEKLY. 

ISSUE NO. OS (Nov. 14). 

Glimpses of our National Army in the Making. 
— Rookies in the various camps being trained 
into husky nephews of Uncle Sam — Somewhere 
in America. Subtitles: No namby pamby round 
shouldered weaklings in this crowd. Popular 
Y. M. C. A. hut is too far away to' suit the 
bovs, so they move it half a mile. Army trucks 
fording streams. Zipp ! Zowie ! Splash! 
They're across. This is why we loose our belts. 
Are we happy? You bet! 

60,000 Cheer Pittsburgh on to Victory. — 
Smoky Citv collegians down Washington and 
Jefferson 13-10— Pittsburgh. Pa. Subtitles: Eat 
'em alive. Eat 'em alive! Zowie! Over the 
top. Camouflaging the pigskin. Hold 'em, 
Wash. ! Hold 'em ! 

Poning Corn Pone to Save the Wheat. — 
Southern mammies instruct northern women 
into mysteries of nixie's delight in order to 
popularize wheat conservation — Chicago. 111. 
Subtitles: Mixing the batter as only mammy 
can. Cumin' 'long fine, honey. Tt all looks 
good from the outside. The' only proof. Yum ! 
— Yum ! — Yum ! 

Boy Scouts Honor Girl Who Led Thpm All 
in Liberty Loan Drive. — Youthful gallants, pre- 
sent gold medal throusih Capt. Clark, of U. S. 
Land Ship Recruit, to Pauline II. nkel. who sold 
$2^,000 bonds -New York City. Subtitles: With 
sihiii boyi watching her it's no wonder she's 
flustered. "Sportsmanship like this can only 

in your becoming ideal citizens." Marcus 
M. Marks President of Hoard of Aldermen. 

00 Munitions Co Up in Smoke.— Five 
firemen are injured when the Washburn Wire 

Works, employing many al mysteriously 

burned New York City. Subtitles: Falling 
walls bury apparatus. Xo Ilnoverizing on water 
in a ease like ' 

Pill Mai ed for Iii- Output.— 

Albert Thoi neb Minister of Munitions, 

thank tins for 

shot and shell — 

Somewhere in I Subtitle: "We shall 



mi and on until the cause of Liberty shall 
triumph." 

Marines Enlist Electricity to Hasten American 
Victory. Soldiers of the sea familiarize them- 
s. Ives with new electrical war equipment be- 
fore leaving for "over there." (Approved by 
ii' IS. Marine Corps Publicity Bureau.) Sub- 
lilies: Stringing wires lor the telephone, the 
army's chiel means of communication. In 75 
sec Is a wireless outfit is ready for use. Gene- 
rating juice by man power. Portable search- 
lights for No Man's Land. Laying electric 
mines lor harbor protection. Armored motor 
car after a dose of camouflage. 

"Our Duty Is to Stand Together." — President 
Wilson stirs delegates at American Federation 
of Labor's Convention by declaring for peace 
with victory — Buffalo. N. Y. Subtitles: "We 
must see that labor is free, and the means by 
which conditions of labor are improved are not 
blocked." "This is the last decisive issue be- 
tween old principles of power and new princi- 
ples of freedom." "Let us show ourselves 
Americans by co-operating to release the spirits 
of the world from bondage." 

Cartoons by Hy. Mayer. 



Mutual Film Corp. 



CUB. 

JERRY AND THE BURGLARS (One Reel — 
November 29). — The cast: Jerry (George 
Ovey) ; Father (Edgar Sherrod) ; Daughter 
(Claire Alexander) ; First Burglar (John 
Rand) : Second Burglar (Al. Valentine) ; Cop 
(Tom Riley). Written and produced by Milton 
H. Fahrney. 

Jerry again escapes from his tormentors, the 
police, only to land in the clutches of a couple 
of burglars, who are plotting a robbery. 

The lawbreakers compel Jerry to accompany 
them on their depredations, and he is about 
to be implicated in the robbery of a vault in a 
rich man's house when he, through the use of 
some muscle and a quick wit, succeeds in lock- 
ing one of the robbers in the vault and assist- 
ing in the arrest of the other. 

He is then overwhelmed by the gratitude of 
the wealthy man's family, which includes a 
pretty daughter, and is also made the recipient 
of a handsome reward in cash. 



SIGNAL. 

THE LOST EXPRESS (Episode No. 12— "Law 
is Law" — December 5). — The gang gets rein- 
forcements and hurries to the rescue of "The 
Baron," "Harelip" and "The Leech," who are 
hard beset by Bonner, aided by Helen Thurston. 

Helen, Bonner, and the others give chase in 
another motor boat, and there is a wild race be- 
tween the boats in the darkness, with flashes of 
many guns and the burning of search flares. 

Helen is arrested on a false charge by Pitts 
through the timidity of a city marshal, who says 
"Law is Law." She escapes, and in a desperate 
pistol battle captures "The Baron." Pitts 
escapes. 



MUTUAL STAR PRODUCTION. 

THE MATE OF THE SALLY ANN (Ameri- 
can — Five Parts — Nov. 26). — The cast: Sally 
(Mary Miles Minterl ; Hugh Schuyler (Alan 
Forrest); Captain Ward (George Periolat) ; 
.lud^e Gordon (Jack Connolly): Mrs. Schuyler 
(Adele Farrington). Directed by Henry King. 

In the hulk of his old ship, the "Sally Ann." 
live Captain Ward, "queer," and his grand- 
daughter. Sally. Sally is the victim of the cap-- 
tain's tyrannical guardianship, the old man 
preventing her from mingling with anybody, 
the result of his hatred for society. Each day 
the captain renews an oath to avenge the death 
of Sally's mother, who never disclosed the 
name of Sally's father. 

In a neighboring summer colony live Mrs. 
Schuyler and her son. Hugh, who rebels against 
enforced social formalities, prefering to read 
law with his friend. Judge Gordon, who lives 
alone in a big house by the sea, his only com- 
iii a dog. 

One day the dog runs away and is spied by 
Sally, playing on the beach. Sally makes a 
scent friend of the dog. but he returns to his 
master. Sally pursuing. In the fine home of 
the judge, Sally sees her "dream castle." The 
ludee, struck by her beauty, presents the dog 
in her, urging her to call again. She does and 
Hugh, in whom she sees her "fairy 



prince." Friendship ripens into love, and one 
of their clandestine meetings is interrupted 
by the captain, who drives Hugh away. 

Sally accepts an invitation to attend a party 
with the judge, and slips away from the ship 
while the captain is asleep. The judge supplies 
her with her first pair of shoes and stockings 
and a beautiful gown. At the party she meets 
Hugh, who is amazed at her loveliness. Mean- 
while, the captain discovers Sally's absence 
and finds her invitation. He goes after her, 
causing consternation by his infuriated entrance. 
He takes Sally home. 

The next day, the judge, having been im- 
pressed by the resemblance between the girl 
and the woman he secretly married and lost 
through a miscarriage of letters, goes to see 
the captain. He finds that his suspicions are 
correct and Sally is his own daughter. The 
captain attempts to kill the judge and Sally 
saves his life, but is stunned by an intercepted 
blow. She awakes in the arms of her own 
father, who shows a marriage certificate to the 
captain and is forgiven. 

Sally becomes mistress of a fine yacht and 
sails away with Hugh, her lover, the captain, 
and her father, and to insure a full sailing 
quota, the dog brings aboard his own family. 



AMERICAN MAID (Five Parts— Dec. 3). — 
The cast: Virginia Lee (Edna Goodrich;. 
Senator Lee (George Henery) ; David Starr 
(William B. Davidson) ; Sam Benson, superin- 
tendent of the mine (John Hopkins). Directed 
by Albert Capellani. 

In a field hospital, somewhere in France, 
back of the firing lines, David Starr, recover- 
ing from wounds, typifies his sweetheart by a 
description of "The Statue of Liberty," and to 
his fellow patients explains for what it stands. 
In the same hospital is Virginia Lee, a Red 
Cross nurse, with whom Starr falls in love but 
who does not return his confidences. In her 
Starr sees a personification of his ideal of the 
"American Maid." 

During an attack, the hospital is removed and 
Starr, again wounded, is sent back to Wash- 
ington. At an embassy ball, a beautiful woman 
attracts him and he is amazed to learn that she 
is Virginia, the daughter of a millionaire sena- 
tor and mine owner. 

Realizing the social gulf that separates them, 
Starr goes west. Two years later, Virginia 
and her father go west to investigate robberies 
of the mining properties. While there they 
learn of crimes which are alleged to be the 
work of "Lonesome," an outlaw, wno has no 
confederates. 

On the night of a Fourth of luly celebration. 
"Lonesome" arrives and is recognized. His 
capture is attempted but he fights his way to 
his horse and escapes after being wounded 
Pursued by the sheriff and posse, he takes 
refuge in a cabin where Virginia is. She recog- 
nizes his as David Starr. 

Sam Benson, the sheriff, for reasons best 
known to himself, plans to lynch Starr. His 
capture effected, Benson attempts to carry out 
his evil designs. Starr has told Virginia that 
he is innocent of the crimes charged, and be- 
lieving him, she forces Benson to place Starr in 
jail and give him a trial. 

Benson attempts to force Starr to disclose the 
hiding place of a gold watch which really be- 
longs to Starr. A fight ensues and Virginia 
arrives in the nick of time. Benson is accused 
as the real thief and confesses, clearing Starr, 
who is dangerously hurt. In his delirium he 
calls for Virginia. She dons her Red Cross 
uniform and as she administers to Starr he 
recognizes her. Love and skilful treatment re- 
store Starr to health and with it comes happi- 
ness for him and his "American Maid." 



STRAND. 

TOM, DICK AND HARRY (One Reel Comedy 
— Nov. 27). — Tom, Dick and Harry are chums — 
all in love with Mary, a college belle, and for 
whom they wage continual warfare among them- 
selves. Harry brings candy for Mary, leaving" 
it on the table. Tom spies it and coats the 
dainty morsels with glue to get Harry in 
"Dutch." Tom gets flowers as his offerings, 
and Dick, after substituting some vines in the 
box of flowers, takes the doctored candy to 
Mary. Mary gets "stuck" on the candy. Exit 
Dick. 

Harry, buying new candy, has easy sailing — 
until he returns home. Tom and Dick blame 
h'm for their trouble. Harry writes a letter, 
arranging a meeting in the grove and signing 



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December 1, 1917 



THE MOVING PICTURE WORLD 



1 385 



Marys name. The other two see it, and Dick 
goes forth with a grease gun, rilled with ink. 
Tom dons Harry's clothes to fool Mary. In 
the grove Dick mistakes Tom for Harry and — 
pass the blotters. Meanwhile, Harry and Blllie 
have been married and arrive in the grove dur- 
ing a right between Tom and Dick. Congratu- 
lations are in order and "all's well." 



MUTUAL WEEKLY. 

ISSUE' NO. 151 (Nov. 18). 

Arcadia, Cal. — Walter Woestman, Mutual 
Weekly cameraman, on tour of U. S. Army 
camps. 

New York City. — Plot suspected in fire which 
distroys huge war plant. Many Bremen in- 
jured in $1,500,000 blaze which lor a time 
threatened Harlem. 

Somewhere-In-America. — Up-in-the-air war 
tactics. Captive balloons are invaluable tor 
observation purposes. A Mutual Weekly camera- 
man spends a day with the air scouts. 

Excerpts from a Letter Received from a 
Khaki-Clad Boy Somewhere in France. — Dear 
Mother: I want to tell you something about 
the training we are getting over here. Subtitles : 
Our camp is situated in a strip of woods ; just 
about the only trees in this section the German 
guns have not destroyed. The first thing we 
are taught is the "trench crouch." Anti-air- 
craft guns are an important means of defense 
over here. The little French one-pounder stings 
like a hornet. Throwing hand grenades is 
nothing like pitching a baseball. For longer 
distances they use a rifle to throw grenades. 
Digging trenches and building shelters is no 
child's play — but it gives one a good appetite. 
In order to accustom us to the new life we are 
required to eat, sleep and live in the trenches 
for three days at a stretch. 

Coachella. Cal. — America adds another food 
to her long list. The toothsome date grown in 
sunny California rivals the kind from Persia. 

Ossining, N. Y. — Old cell bouses doomed. 
Gov. Whitman officiates at the removal of first 
stone from old cell block which will be replaced 
with modern up-to-date prison. 

Chicago, 111. — "Knit a bit." Even the school 
children are doing it. 

lirawley, Cal. — Will ostrich take the place of 
beef? The latter is scarce as hens' teeth and 
the breeder of the birds in this picture says 
ostrich meat will become as popular as beef. 
Subtitle: Goat meat is not so bad, either. 

New Haven, Conn. — Newport Naval Reserves 
defeat the Maine Artillerymen in Yale bowl. 

Washington, D. C. — America's first women 
letter carriers. Scarcity of men cause of the 
experiment which is being watched by postal 
officials. 

San Francisco, Cal. — Nation's lawmakers off 
to Hawaii. Ten Senators and thirty Congress- 
men will study conditions relating to military 
and naval affairs. 



Miscellaneous Subjects 



PARAMOUNT. 

KNUTTY KNITTERS (Klever Komedy— Nov. 
19). — Vic is told by his sweetheart's father that 
he can marry her if he will knit fifty sweaters 
within a given time. In despair Vic goes forth 
and finds a store where the implements are sold. 
After various experiences he gets a knitting 
machine and starts to work. 

Meantime his prospective father-in-law has 



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hired a detective to watch and see that \'ic 
really uoes the work himself. Angry because 

the hero has discovered a way to get around the 
matter, the sleuth sets tire to the ball of yarn 
and the house is wrapped in flames. Vic hurries 
to the tire department and finds the members 
engaged in knitting: they refuse to put out tin- 
lire. The police department gives him no In -it. i 
assistance. Just then a box of sweaters falls 
from a wagon and Vic seizes fifty garments 
and makes for his girl's home. He has j"st re 
crivrd the parental blessing when be I am ted 
and when last Been is in jail with bis knitting, 
tin- guard outside the cell also indulging in 
the popular in and out-door sport. 

PARAMOUNT BRAY PICTOGRAPHS NO. 93. 

— Three interesting subjects have been chosen 
for this release, and of these perhaps the most 
timely is that showing the Trench Torches de- 
vised by Mrs. Edward Stockrldge Qu hei 
Thousands of these have been made and sent 
to France, where they are used in place of 
lanterns or candles. 

A unique industry is shown in "Farming for 
Furs." The silver black fox industry owes it- 
existence to the wonderful beauty of the pelt of 
these animals and also to the demand, which 
far exceeds the supply. At the Collins' Fox 
Farms in Reedsburg. Wis., these animals are 
raised, and this picture is the only one ever 
obtained of this new form of farming. 

This subject brings to the screen In animated 
drawings the means by which a volcano may be 
put to practical use. J. F. Leventhal shows in 
this film not only one of the accepted theories 
of the causes of volcanoes, but also the ingenuity 
of an Italian in making use of volcanic action 
to serve man. Prince Genori-Conti, a noted 
scientist, has harnessed the steam to turn the 
machinery of a nearby power plant. 

JACK AND JILL (Five Parts— Nov. 12).— 
The cast: Jack Ranney (Jack Pickfordi : Mary 
Dwyer (Louise Huff) ; "Young" Kilroy (Leo 
Houck) ; "Honest George" Frazee i Don Bailey) . 
Lopez Cabrillo (J. H. Holland); "Cactus" Jim 
(Hart Hoxie) ; Senor Cabrillo (Col. Lenone) : 
Doria Cabrillo (Beatrice Burnham). Directed 
by William D. Taylor. 

Jack Ranney, a lightweight fighter, is anxious 
to marry Jill, his sweetheart, so called because 
since their childhood she and Jack have been 
inseparable, but both agree that they must wait 
until his bank account is bigger. They are de- 
bating the question as to whether they can afford 
"the movies," when a messenger from the man- 
ager of Jack's athletic club arrives with a note 
that the manager wants to see him. Jack assures 
Jill that this means a big fight and starts off, 
promising; to meet her "after the show." 

The manager and a few of his friends have 
"framed up" a fight in which a champion 
fighter is to be knocked out by a newcomer. 
They will fix it up with the champion to pre- 
tend to be knocked out and will divide the money 
with him. Jack agrees to help their bluff. 

The fight comes off as had been planned, ex- 
cept that Jack actually did knock his opponent 
unconscious ; the promoters got frightened and 
told Jack that he had killed the man. The 
boy was persuaded to accept twenty-five dol- 
lars and promised to leave town, writing Jill 
a note explaning the matter and saying that 
he'd send for her when the affair had blown 
over. After many adventures. Jack lands at a 
little town in Texas where he gets a job load- 
ing freight on trains. He mixes with the cow- 
boys of the big Yardley ranch and boasts to m 
such an extent about his own deadliness that " 



they decide to have some run with him and 
give him a real scare. 

They arrange with some friendly Mexicans 
and tell tlnni whai ihcy want to do. In tin 

meantime the leader ol a real band ol Mexican 
bandits Irom across tie border overhears the 
plan and decides to take advantage ol it to 

attack tin- town. Jill has found out the truth 

about tin Bghl and writes Jack, adding that 
sin will arrive almost as soon as her letter. 
Jack wants to stop her before h< reach 
Yardley ranch, tor be has been "four-flushing" 

alter his usual fashion and has led Jill to 

believe that hi is at leas) bail own. r ol tin 
enormous property, n- tart to meet her at 
the station ami tin- friendly Mexicans, think- 
ing this tin- Blgnal tor their faked attack, line 

him up against a wall and till him 111. y are 

going to "shoot up" the town, beginning with 

himself. 

Hi refuses to be frightened am] proven thai 
his boasted courage is not ai all imaginary. 

I« i as the Inn is ai Its In i-lit. Hi- 
Mexicans ride in and at first the others think 
tin-in "In on" the game. A real light ensues, 
during the course of which Jack is neglected. 

The friendly Mexicans, seeing their countrymen 

are in earnest, run over to their side. I lying 

to save themselves. 

Ing thai something has gone wrong. Jack- 
falls on his tan. pretending to be shot, lie 
manages to crawl to an automobile win- 
standing nearby. He warns the men at tin 
Yardley ranch and saves the day. As a re- 
ward, and an assurance thai there is no ill 
feeling, he and Jin an- given a house of their 

own on tin- ranch and Jack a permanent po- 
sition. 



PATHE EXCHANGE, INC. 

HEARST-PATHE NEWS No. HI (Noi 
10). 

Camp Kearney, Cal. — In a ringing address 
in the soldiers. Hilly Sunday opens the great 
$35,000,000 drive for the Y. M. C. A. war fund. 
Sub-titles: The noted evangelist "in action." 
The Y. M. C. A. looks after the soldiers' wel- 
fare in camp. A scene in one of their "huts." 
It also prints a weekly paper, "Trench and 
Camp," for the boys. 

Paterson. X. J. — A haven for unfortunate 
men becomes a death-trap as fire destroys the 
Rescue Mission, with a toll of nineteen lives. 
Sub-titles : One of the dormitories where many 
were burned while asleep. Searching for other 
victims. 

On the Atlantic. — The steamer "Rochester, 
one of the first American ships to defy ruth- 
less warfare, at last falls victim to the U- 
boats. 

Glasgow, Scotland. — Britain's women workers 
hold a great patriotic celebration to demon- 
strate their unswerving allegiance to the coun- 
try. Sub-titles : The land army has rendered 
noble service for the cause. The new food 
providers. 

Paris, France. — Children of France. Once 
more little schoolgirls of reconquered Alsace 
pay a visit to the French capital as guests of 
the city. Sub-titles: A wreath is placed on 
Strassburg monument to commemorate the 
liberation of part of Alsace. The children also 
see some of the captured German guns. France 
honors the memory of her famous aviator, 
Pegoud. 

Brawley, Cal. (Except exchanges where local 
camp pictures are added). — Ostrich farms con- 
tinue in full swing in the hope that the beauti- 
ful plumes will again find favor with Dame 
fashion. Sub-titles: There la also an effort 



Uncle Sam Says "light Weight For Me" 



Tell Them You Saw It la 
The Moving Picture World 



66 Cushman Electric Power Plants 
for the U. S. Government 

This picture shows 66 Cushman Outfits thai were 
bought by the U. S. War Department for use at 

the various aimv posts. 

CUSHMAN 
ELECTRIC PLANTS 

Give Clear, Bright, Steady Pictures 

Thej an- extreme!} light weight and compact 

I II. I'., 2 KAY. Outfit complete weighs oul\ ;ib ml 
">()() lbs. 

Complete with all equipment easy and ready to 

set up and run. 

Throttle Governor, connected to Schebler Carbu- 
retor, assures clear, bright and stead; pictures. 

Write fur free booklet and prices. 




CUSHMAN MOTOR WORKS 



938 North 21st Street, 



Lincoln, Neb. 



1386 



THE MOVING PICTURE WORLD 



December 1, 1917 



to put ostrich eggs, on the market, for they 
lire very nutritious. A llock of SOU "chicks' 
only three months old. 

Oakland, Cal.- -Luckily ho one is hurl when 
the Southern Pacific ferry boat (Snclnal collides 

with a tun and sinks on the mud Bats. Sub- 
title: At high tide the deck is almost sub- 
merged 

Princeton. N. J. — President Wood row SI 
arrives In his old home town to east Ins vote 
in the New Jersey state election. Sub-titles: 
Open-air polls are established for the drafted 
in.t, at Camp Upton. Judge John K. Hylan, 
niayor-el.ct of New York, and his family. 
Woman suffrage wins in .New York by a great 
plurality. 'I he leaders of the campaign. 

Camp Grant. 111. (Except exchanges where 
camp local pictures are added). — The National 
Army boys are fast rounding into shape for 
service on the firing line under the Stars and 
Stripes. Sub-titles : Getting ready for a "sur- 
prise attack." The artillery is already on the 
job, using wooden guns while waiting for field 
pieces. Scene at Camp Lewis. "Up" there. 



HEARST-PATH!-:: NEWS NO. !>2 (Nov. Ml. 

Camp I >i x . N. J. — Health, vigor, physical de- 
velopment is the Army's motto, and the boys 
are now striving to become champion athletes. 
Subtitles: On the qui vive. It means new life 
for those who never had the chance to exercise 
in the great outdoors. 

New York City. — A new automatic detaching 
Is devised to solve the difficulty in lower- 
ing lifeboats from a torpedoed ship. Subtitles: 
Over the side. One pull and the lifeboat drops 
safely from the vessel. 

Washington, D. C. — Filling the gaps made in 
the country's industrial life by the call to 
irms, women now enter the postal service. Sub- 
titles: Sorting the letters and operating the 
canceling machine. 

San Francisco, Cal. — America responds to 
Administrator Hoover's appeal for food con- 
servation, and people pledge themselves to the 
cause. Subtitles : Scores of "Food Economy" 
girls begin a house-to-house campaign. Food 
gambling will be stopped. Chicago authorities 
discover a plot to boom prices by destroying 
carloads of vegetables. One and all — dealers 
and consumers alike — must do their bit. 

The Far Eastern Front. — A detachment of 
Frnch marines lands at a Syrian port to es- 
tablish a supply base for the advancing Allied 
armies. Subtitles : Bringing large shells to 
the munition depot. 

New York City. — A mysterious fire once more. 
The Washburn Wire Works are completely de- 
stroyed, with a loss of two million dollars. 
Subtitle : This is the third fire in three weeks 
in an Army supply plant. 

Waschington, D. C . — "Remember those over 
there." Society women are collecting and pre- 
paring Christmas gifts for Pershing's boys in 
France. Subtitles : Each kit contains some 
handy articles desired by a soldier. Many 
women have joined the Red Cross Motor Corps. 

Coachella Valley, Cal. — California dates may 
be used as emergency rations for the American 
troops as recommended by the Army experts. 
Subtitles : Coachella Valley is the only place 
in the country where this fruit can be success- 
fully grown. Boxing the dates for the market. 

Newport, R- I. — Eight thousand more Jackies 
from this Naval Station will soon be ready to 
join Uncle Sam's rapidly-growing fleet. Sub- 
titles: Every morning the boys are reviewed 
by the commander. Singing patriotic songs. 

Cartoon (Magazine Section). — It Has Come 
at Last. 



II IE HIDDEN HAND (Episode No. 1— "The 
Gauntlet of Death" — Two Parts— November 25). 
— Eighteen years ago Rascon,"the Mad Monk, 
made the following prophecy to the emperor 
of a European country: "This day a girl is 
born in this court, who will be the most 
beautiful woman in the world, and will bring 
about the madness of the emperor and the 
tion of the empire before her eighteenth 
birthday. " Frightened, the emperor made an 

ment with Judson Whitney, an American 
millionaire, to raise the child, keeping her 
identil | 

When (he story opens, in the Whitney home 

are two girl- his daughter. Doris, and Verda 

ward. The grand duke arrives to 

Claim the girl of the prophecy. He has the 

Imprints of the baby's fingers in an explosive 

t, which can only be opened by a lockel 
that I -Mind her neck. I f opened 

otherwise it will explode. As he maki 

rand duke and Whitney are both 



PATENTS 

Manufacturer! want me to send them pat- 
ents on useful invention!. Send me at once 
drawing and description of your invention 
and I will irive you an honest report as to 
securing a natrnt and whether T can assist 
you in nrllini? the patent. Hiehest refer- 
ences. Established 25 vrars. Personal at- 
tention in all rates. WM. N. MOORE, Lou 
•nil Tr-..i R.illHinr Washinrton. D. C. 



EXHIBITOR 

AND THE 

WAR TAX 



Just a few words concerning your part in the 
collection of the Admission War Tax. 

Sonic of you are under the impression that the 
Office will furnish you ALL the necessary 
hums. Tins is a mistake. The only form you will 
receive from the Revenue Office will be that embody- 
ing the. total collections for the month. 

To those who are depending on the system of book- 
keeping they already have we can only say it is not 
good judgment to give any other information than 
the law demands. 

To conform to the law and insure a correct report, 
without argument or explanation, we have devised for 
Ho- Exhibitor a book of records for computing the 
Admission Tux (and for that purpose alone) for a 
year. 



INFORMATION 

Each page is a month's record. Across the top of 
the columns place the denomination of the tickets you 
sell. Enter each day the number of tickets sold In 
the proper column. At the end of the month total 
vour columns and put the total sold of each kind on 
a line in the Iteeapitulation space. Apply the llevenue 
Tax for each denomination. Total your entire Tax 
and insert it in the proper place in form furnished 
by the Revenue Office. 

Mail your certified check to the Collector of In- 
ternal Revenue for your district. Make a record 

of it. 

In the course of time a Revenue Inspector will call 
on you and will ask to be shown how you arrived at 
the total tax. 

NOW! Are you going to turn over your entire 
bookkeeping system and spend valuable time making 
explanations, or are you going to hand him the 
Admission Tax Report containing all the informa- 
tion he requires in concrete form? 

This Bool; is now on sale for 50c. copy, postpaid. 



P. A. Greeen. 131 N. Washington St., Boston. Mass. 
Southern Film Service, Houston. Texas 
Boston M. P. Supply Co., Boston, Mass. 



For the fullest and latest news of the moving- 
picture industry in Great Britain and Europe. 
For authoritative articles by leading British 
technical men. 

For brilliant and strictly impartial criticisms 
of all films, read 

THE BIOSCOPE 

The Leading British Trade Journal with an 
International Circulation 

85 Shaftesbury Avenue, London, W 
Specimen on Application 



"OTHERS" 

The late General Booth's message to his Offi- 
cers all over the world : " OTHERS " 
There are num- 
bers of poor folk 
in all our big 
cities who de- 
pend upon 

The 

Salvation 

Army 

for assistance 
daring the long 
Winter months. 




Will 

You Help 

Us 

Help " Others" 
less fortunate 
than yourself? 

Send Your Gift to Commander Evangeline Booth 
120 West Fourteenth Street, New York City 

Or Commissioner Estill. 108 N. Dearborn Street, Chicago 



shot by a man they take to be Jack Ramsey, 
Whitney's secretary. The man secures the 
packet, and as he escapes is seen by Doris, who 
is certain that it is Ramsey. Later it develops 
that the murderer is a henchman of the Hidden 
Hand, a mysterious character, who is a master 
of scientific impersonation, and that he was 
made up to represent the real Ramsey, a secret 
service agent. Ramsey starts to trail the real 
murderer, as both Whitney and the grand duke 
die. He is suspicious of Dr. Scarley, engaged to 
Doris, and Abner Whitney, brother of Judson. 

Now that he has the packet, the Hidden 
Hand determines to secure the locket at any 
cost. With the assistance of his henchmen, 
made up as Ramsey, he is able to enter the 
Whitney home that night, and steals into 
Doris' room. 

Ramsey, who is reading in the library, hears 
a noise. Rushing out in the hall he meets his 
double face to face. In a struggle which fol- 
lows Ramsey is about to overcome his double 
when the Hidden Hand overpowers him. 

Doris wakes up and sees the Hidden Hand 
coming towards her. Frightened she jumps up. 
On his left hand he wears a gauntlet, from 
which he can shoot a poisonous gas, which will 
kill any one who breathes it. Doris throws 
the bed clothes over the deadly hand just as it 
is discharging the lethal vapor. 



FOX FILM CORPORATION. 

ALL FOR A HUSBAND (Five Parts— Novem- 
ber 18). — The cast: Henrietta Downs (Virginia 
Pearson) ; Henry Hardin (Herbert Evans) ; 
Myra Haynes (Dorothy Quincy) ; Celeste Hardin 
(Gladys Kelly) ; Dr Janeway (Carl Moody) ; 
McGraw, a Politician (William W Crimans). 
Story by George M. Scarborough. Directed by 
Carl Harbaugh. 

Henrietta Downs is a young college girl camp- 
ing in the mountains with Celeste Hardin. 
Celeste's brother has the reputation of being a 
confirmed woman-hater. 

His sister is certain, however, that in Hen- 
rietta Downs she has a daughter of Eve, who 
would win any man's heart. To make the con- 
quest more sure the two devise the scheme of 
having Henrietta visit the Hardin home in the 
guise of a beautiful and desperate lunatic. The 
idea comes from reading of the escape of Myra 
Haynes, a crazy woman. 

Hardin himself is in the throes of a politi- 
cal campaign. He is running for mayor on a 
reform platform. All might still have gone 
well had not Myra invaded Hardin's residence. 
Hardin's opponents think that at last they have 
some scandal to attach to their foe's name. 
More complications ensue when Henrietta 
arrives and also plays the part of a lunatic. 
The story moves rapidly through quick 
dramatic action, and then follows the climax. 



TRIANGLE FILM CORPORATION. 

FUEL OF LIFE (Five Parts— November 18). 
— The cast: Angela De Haven (Belle Ben- 
nett); Bob Spalding (F. H. Newburg). ; Brag- 
don Brant (J. Barney Sherry) ; Violet Hilton 
(Texas Guinan) ; Roger De Haven (Lee Hill) ; 
Mrs. Van Der Croot (Margaret Shillingford) ; 
Mrs. Spalding (Alberta Lee) ; Leonard Durant 
(Lee Phelps) ; Rader (Eugene Burr) ; Old 
Creede (Edward Hayden) ; Goldman (Thomas 
H. Guise) ; Mrs. Goldman (Estelle La Cheur). 
Scenario by Grant W'allace. Directed by Walter 
Edwards. 

Angela De Haven, finding her husband, 
Roger, unfaithful to her, sets out to make all 
men pay for his perfidy. Roger, despairing of 
winning back his wife, sails for the South Sea 
Islands. He is lost at sea. 

Bragdon Brant, one of Angela's court, con- 
trols Bob-Cat mine, but not the railroad ex- 
tending to it. The railroad is controlled by 
Bob Spalding, who is manager of the mine. 

Brant sends Angela West to buy the controll- 
ing interest in the railroad, and she meets 
Spalding, who falls in love with her.. 

Angela refuses to marry Bob, and flees after 
securing control of the road, through Spalding's 
partner, Durant. She returns to New York and 
tries to ruin Brant, but is halted by Spalding, 
who comes from the West and shows her the 
error of her ways. She finds her reward when 
the big Westerner takes her in his arms. 



A CASE AT LAW (Five Parts— November 
18).- — The cast: Doctor Saunders (Riley 
Hatch) ; His Daughter, Mayme (Pauline Cur- 
ley) ; Jimmy Baggs (Dick Rosson) ; "Art," the 
Saloon-Keeper (Jack Dillon) ; The "Lob" (Ed. 
Sturgis). Story by William Dudley Pelly. Dir- 
ected by Arthur Rosson. 

Doctor Saunders, living in Sago City, Mon- 



CREMONA 

ORCHESTRA— ORGANS 

Write for information to 

The Marquette Piano Co. 

Chicago 



December 1, 1917 



THE MOVING PICTURE WORLD 



1387 



tana, has for fifteen years fought the desire for 
liquor. He has left his motherless daughter in 
the care of his sister, bi^aing her keep the 
child in ignorance of her father or his past. 

In Midvale Mayme, the doctor's daughter, has 
grown to young womanhood and falls in love 
with Jimmy liaggs. Jimmy has inherited a 
tendency to drink, and loses his job as reporter 
on the Midvale paper because of it. 

He gets a position on the paper in Sago City 
and goes west with Mayme. Jimmy is unable 
to keep away from drink, and Mayme goes to 
Doctor Saunders for help. During the course 
of the conversation Saunders Bads Mayme is 
his own daughter, but does not reveal his 
identity because of his past. 

"Art," a saloon-keeper in Midvale, has a 
grudge against Saunders because he has turned 
prohibitionist, and hopes to strike the doctor 
through Jimmy, to whom Saunders has taken 
a great liking. "Art" gets Jimmy drunk, and 
whin Saunders finds this out he shoots "Art," 
who is badly wounded. 

At the trial Saunders is aoquitted and Jimmy 
is brought to his senses. 



METRO PICTURES CORP. 

THE ADOPTED SON (Six Reels— Oct. 29).— 
The cast: Purdue (Francis X. Bushman); 
Marian Conover (Beverly Bayne) ; Tom Mc- 
Lane (Leslie Stowe) ; Henry McLane (J. W. 
Johnston) ; Luke Conover (John Smiley) ; Mrs. 
Conover (Gertrude Norman) ; George Conover 
(Pat O'Malley). Directed by Charles Brabin. 
Adopted by A. S. Le Vine from story by Max 
Brand. 

A state of feud existed between the McLanes 
and the Conovers in the Tennessee mountains. 
Purdue leaves Texas hurriedly as a result of 
a shooting fray and finds that the train he has 
jumped aboard has brought him to the moun- 
tains of Tennessee, and finds himself suddenly 
plunged into the feud. George Conover is shot 
from ambush, and Carter carries home the dead 
body of the boy. The grief of his parents and 
of Marian Conover is heightened by the fact 
that now there is no Conover strong enough to 
avenge his murder. Marian makes of Purdue 
the request that he take the place of her dead 
brother. He agrees. 

The Conovers urge him to attend the county 
fair, at which Marian is to be the queen. At 
this fair the men take part in a shooting con- 
test. Henry McLane has won the previous year, 
and challenges Purdue to equal his record. Hi' 
accepts, draws from each hip-pocket a Colt, and 
first with one hand then with the other hits 
the mark repeatedly. 

During the fair there is a truce from the feud, 
but it is over at midnight. On the way home 
Henry McLane shoots at Carter. He misses, 
and next day Carter goes to Tom McLane. the 
head of the clan, and makes the proposition 
that he and Henry fight a duel, and abide by the 
decision, thus putting an end to the feud. Old 
McLane accepts, but his son Henry is a coward. 
Old McLane says he will uphold the honor of 
his family himself. Purdue accepts the chal- 
lenge. Later in the woods they meet, shooting 
with first one hand and then the other, Purdue 
picks off man after man. Luke Conover rushes 
up with the news that Henry McLane has ab- 
ducted Marian. Purdue rushes in hot pursuit. 
McLane lowers her from his horse when he sees 
Purdue approaching, and horse and rider plunge 
down the precipice. 

Purdue returns and tells Tom McLane that 
the feud must end, since he himself is a Mc- 
Lane. having left the mountains as a boy with 
his father, and that by his marriage to Marian 
Conover the two old families will be united 



THE OUTSIDER ( B. A. Rolfe Production- 
Six Parts — Nov. 5). — The casit : Sally Manvers 
(Emmy Wehle.n) ; Trego (Herbert Heyes) ; 
Mrs. Standish (Florence Short) ; Mrs. Gosnold 
(Virginia Palmer) ; Waller Arden Savage 
(Jules Raucourt) : Donald Lyttleton (Harry 
Benham) ; Lucy Spode (Ilean Hume) ; Miss 
Pride (Gladys Fairbanks). 

Sally Manvers, disgusted with her life as a 
shop-girl, tells her two girl chums that she in- 
tends to live by her wits. The girls laugh at 
her, and she goes up to the roof of the tene- 
ment house in which they live. She falls asleep, 
and is awakened by a downpour of rain. 
Drenched to the skin, she finds that the roof 
entrance to her own building has been locked, 
and she runs across the roofs trying different 
doors until she comes to one that is unlocked. 
It leads into the home of Mrs. Standish, a so- 



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clety woman. Sally changes n. r wit clothes 
for some oi Mr- Standisb's rich apparel. As 
she Is leaving she comes upon Mrs. Btandlah'l 
brother, Walter Arden Savage. Brother and 
have decided to steal n..ir own prop- 
erty in order to colled Insurance money. A 
burglar enters while Sally \t watching Savage, 
and Sally protects the amateur burglar from 
ih. real one. Thinking that thU may be a way 

out of poverty, Sally dim I 

ber silence, thai Savage and bis sister take her 
back to Newport with them. They agree. Mrs. 
Standlsb writes for bi r a fraudulent l< iter of 
recommendation, supposed to be from a wo- 
man who has left lor ESui Sally goes 

wiiii them .iry to their wealthy old 

aunt. Mrs. Gosnold. 

In Newport Sally sees little to admire In 
about her. with the exception of Mrs. 
Gosnold and a young Western millionaire 
named Trego, [Tor a time sbe is interested in 
Donald Lyttleton. Savage, Lyttleton and 
Trego all try to make love to her. but 
is the only one with any honesty of purpose. 

The detectives Investigating the "loss" of the 
jewels telegraph that they have a clue. Mrs. 
Standish puts her jew. 1 ease in Sally's bureau 
drawer. Later she takes them out and gives 
them to Lyttleton to bury on the beach. Sally 
gives Mrs. Gosnold the empty jewel case, and 
confesses that she came to Newport under false 
pretenses. Mrs. Gosnold tells her to keep 
quiei aboul her eonfeMlon for the present. 

Miss I'ride, a spinster, who dislikes Sally, 
hides some of Mrs. Gosnold's jewels in Sally's 
bureau. At a masquerade ball Mrs. Gosnold 
announces that the thief will be given until 12 
o'clock that night to write a confession. Sav- 
age, feariiiK that Sally will tell about Mrs. 
Standlsh'a jewels, plans to abduct her. He 
asks her to meet him at 1 o'clock. Mrs. Gos- 
nold overhears him. and arranges to keep the 
appointment in her place. She and Sally ex- 
change costumes, and Mrs. Gosnold is driven 
away by Savage's chauffeur. Trego, who has 
protected Sally from Lyttleton. proposes to her. 
but she fears he is like ail the other men in 
the group. Savage is amazed nt seeing Sally, 
and goes to rescue his aunt, who has been kid- 
napped in her place. 

A detective accuses Sally of the theft of 
Mrs. Gosnold's jewels, and she is locked in her 
room. She escapes, but runs into the arms of 
Trego. Mrs. Gosnold. returning, denounces 
Mrs. Standish and Savage, and exposes their 
scheme. When she announces that she will 
tell the name of the person who took her own 
jewels, Miss Pride faints. Sally returns to her 
little room in New York. Her chums are gone, 
and she feels forlorn. Trego has followed her, 
and once more urges her to marry him. He 
suggests Fifth avenue, then Newport, as a 
residence. Both she refuses, but finally asks, 
"Aren't there any more houses to be had on 
Riverside Drive?" 



GREATER VITAGRAPH. 

THE GRELL MYSTERY f Five Parts— Nov. 
1!)).— The casP: Heldon Foyle (Earle Will- 
iams) ; Helen Meredith (Miriam Miles) ; Eileen 
Mreredith (Jean Dumar) ; Robert Grell and 
Harry Goldenburg (Denton Vane) ; Lola 
(Mabel Trunnelle) ; Ralph Fairfield (Frank 
Crayne) ; Ivan (Bernard Siegel) : Green, de- 
tective (Robert Gaillard). Author, Frank 
Forest. Director, Paul Scardon. 

Robert Grell is to marry Eileen Meredith, 
but still is loved by Lola, a dancer and former 
sweetheart, now the wife of Harry Goldenburg. 
who seeks to blackmail him. Lola tries to pro- 
tect Grell from her husband who beats her 
and who goes to Grell's home to collect his 
blackmail. Lola follows and stabs him to death. 

Helen, sister of Eileen, enters the library 
and belives the dead man is Grell. She picks 
up the dagger, leaving on it her finger prints. 
At the moment, Grell reaches home and looks 
through the door. He believes Helen the mur- 
di rer of Goldenburg and to protect her flees 
with his valet. 

Through a close personal resemblance the dead 
man is accepted as Grell by Heldon Foyle, 
criminologist and detective chief, who is in 
love with Helen Meredith. In the development 
of the mystery suspicion turns from one to 
another, but not to Lola, who wore gloves when 
the wielded the dagger. And the mystery is 
ilicd when Grell finally is found alive. 
ii trying to raise money to aid Grell 
in hi: a check and this is inter- 



LEST YOU FORGET 

Skill in DEVELOPING and PRINTING are vital factors in the making of a good picture. 
Less than the EVANS' standard of perfection should not suffice for YOU. 

EVANS FILM MFG. CO., 416-24 West 216th St., New York City st jffizr*. 




1 388 



THE MOVING PICTURE WORLD 



December 1. 1917 



cepted by foyle, who notes her Bnger prints 
are the same m ttaoae on tbe dagger, Torn 
between lore and duty, he determines to bring 

the Kirl to Justice, but Lola's past It 

dentally learned and the motive ior the crime 
tabllshed. Foyle forces a confession from 
her and Helen's Innocent bul damning activi- 
ties in the mystery are explained. Grell, freed, 
marries Eileen and Helen forgives Foyle for 
placing loyalty to duty above love for her. 



BLUEBIRD PHOTOPLAYS, INC. 

THE WINGED MYSTERY (Five Parts— Nov. 
26). The cast: Louis Slever (Frankiyn Far- 
nmu i ; ('apt. August Slever (Frankiyn Far- 

iniiui ; Gerda Anderson (Claire D'U lirey ) : 
Shirley Wayne (Rosemary Tlieby) ; Josiab 
Wayne (Charles Hill Mailes) ; Mortimer Eddlng- 
ton (Sam De Grasse) ; Henry Waltham Steele 

(T. P. Crltenden) ; Captain Bernard (Frederick 
Montagui I. Scenario written by William Parker. 
Produced by Josepb De Grasse. 

Louis and August Siever, born in Germany 
oi American parents, have grown to manhood 
In Berlin. Their environment lias had an op- 
posite effect upon the twins Louis is strongly 
American while August, pro-German, has at- 
tained a captaincy in the German Army. In 
one of Berlin's cafes Louis has an embarrass- 
ing meeting with Gerda Anderson, who is in 
the employ of Germany's secret service. She 
is al another tabic in company with Capt. 
August Siever, when she crosses to the table 
occupied by Louis and the Waynes and insults 
the twin of the man who is infatuated with 
her. Louis shows his resentment by thrashing 
his brother then and there, knowing that his 
act will mean trouble for him. Louis hurries 
to his apartments and while packing is as- 
saulted by his twin brother and rendered un- 
conscious. Capt. August takes his brother's 
passport and goes to America with Gerda An- 
derson, who has been ordered to engage in 
her work as a German spy in the United 
States. Louis goes to America where the 
Waynes have preceded him. 

When August reads that the Waynes are giving 
a week-end party at their home in Long Island, he 
conceives a blackmailing scheme and Gerda joins 
him in his plan. They lease a house near the 
Waynes, and invite the Waynes and their guests 
to a "mystery party," promising to break the 
monotony of successive days in the country 
through an innovation that embodies mystery 
with daring. Louis Siever, who is at the 
Wayne party, leads in the impulse of many 
guests to accept, and in the end the party that 
accepts the invitation include all of the women 
and many of the men, excepting the husbands, 
who elect to stay at home and play poker. 

Once the Wayne party find themselves in 
the "house of mystery" they discover they are 
prisoners. Capt. August and Gerda now cause 
to be delivered at the Wayne house baskets ad- 
dressed to all of the husbands and each con- 
taining a carrier pigeon. The winged mes- 
sengers bear a note tied to their legs, de- 
manding ransom for the imprisoned women. 
Mortimer Eddington has long believed himself 
a detective who has missed his occupation. He 
is a chemist, and starts at once a plan to locate 
the "house of mystery" and rescue the pris- 
oners. 

Louis Siever and Shirley Wayne are mean- 
while keeping their eyes open and trying to 
find a way for the imprisoned party to escape. 
Shirley discovers a means to reach Capt. 
August and Gerda, who are operating in a 
room upstairs. They overpower Shirley when 
they discover that she has intruded. Louis 
discovers her absence and undertakes to trace 
and rescue her. 

Meanwhile the amateur detective has been 
doing some good work. He has devised a scien- 
tific method of tracing the return flight of the 
pigeons as they are sepa'rately released from 
their baskets, and has succeeded in giving the 
police the trail. At the moment the officers are 
closing in on the "house of mystery." Capt. 
August and Gerda discover that their game is 
up. They decide to avenge themselves upon 
their innocent captives by blowing up the 
house with turns a strange 

trick and they are. themselves, the only vic- 
tims of their own "(rightfulness." 



WORLD PICTURES. 

v MONET (Five Parts Nov. i!»t.— The 
Lois Page (Ethel Clayton) ; Richard 



CLUNE FILM PRODUCING CO. 

Los Angeles, California 

Producers of "RAMONA" (8% reels) and 

"THE EYES OF THE WORLD" (ay, reals) 

Harold Bell Wright's famous love story oi 

adventure, of which nearly 2,000,000 copies 

have been sold, magnificently reproduced. 

Available for state rights. 



We lead; let those that can, follow. 

DEVELOPING— PRINTING 
TITLES— TINTING— TONING 

MANUFACTURERS AND SPECIALISTS 
IN MOTION PICTURE PHOTOGRAPHY 

GUNBY BROS, INC. 



145 West 45th Street 



New York City 



We do not CUT prices but quote SENSIBLE 
Prices for 

DEVELOPING— PRINTING 
TITLES— TINTING 

CAMERAMEN FURN ISHED 
ALL WORK GUARANTEED 

Standard Motion Picture Co. 

M2*-U Mailers Bide Chicago 



SNA/ A A B 

Complete 
Picture Theatre Equipment 

CARBONS AND SUPPLIES 

Dept. M., 1327 Vine Street, Philadelphia, Pa. 



Mailing Lists 

MOVING PICTURE THEATRES 

■very State — Total Z4.SM 
Price, S3.5I per M. 

I4M Film Exchanges MM 

MS Manafaotarers and Studios II. IS 

US Plotmre Machine and Supply 

Dealers Il.lt 

Parti cml art. 

A.F. WILLIAMS, 166 W. Adams SL. ChicafD 



WAR PRICES— Going Down 

The well-known "Orpheum Col- 
lection" consists of melodramatic 
music almost exclusively, and is 
one of the best collections of agi- 
tatos, hurries, mysteriosos, short 
plaintives, etc., on the market. 
Particularly useful in serial pic- 
tures for bringing out the dra- 
matic points. My last edition is 
printed from the same plates as 
the first, on a good quality of pa- 
per, and sells for these reduced 
prices : Piano (solo), 1st, 2d or 
3d series, 35 cents each; Violin 
(1st, 2d or 3d series), 25 cents 
each; Cornet (1st, 2d or 3d 
series), 20 cents each ; Flute, Clar- 
inet, Trombone, Drums (1st or 2d 
series), 20 cents each. 

CLARENCE E. SINN 
1103 Grace St. Chicago, HI. 



W 



HITE A. C. SPECIAL CARBONS 

Now ready for immediate shipment at the following prices: 



25 — Sett B ,' a -lnch combination I3.7S 

100 — Sett ^-Inch combination 15.00 

EXHIBITORS SUPPLY CO., Inc., &tZ. B !?> 9 - 



25— Sets %-lnch combination $4.50 

—Set* %-lnch combination 18.00 

157 N. Illinois St. 
Indianapolis, Ind. 



Chanslor (John Bowers) ; Robert Hildreth 
(Frank Mayo); Lily Lorraine (Louise Vale); 
Peter K. Chanslor (Eugenie Woodward) ; Sid- 
ney McCall (Charles Morgan). Story by 
Gladys E. Johnson. Directed by Travers Vale. 

Lois Page, a poor country girl, has come to 
the city to study sculpturing. She is making 
progress when, one day, she finds that the 
money given her by her uncle has been spent. 
Her uncle informs her by letter that he is un- 
able to give her further aid, but encloses a 
railway ticket for home. Dick Chanslor, whose 
greatest misfortune has always been a too 
abundant supply of spending money, is told by 
his valet that his grandfather wants to see him 
concerning his marriage to Lily Lorraine, of 
the Follies, performed the night before while 
Dick was in a rather intoxicated condition. 
Dick tells his grandfather that Lily Is a "little 
peach," but. the old man will not be appeased 
and tells his grandson that he must either cut 
out the girl or be cut off from the parental tree. 

Lois goes to her class. Her manner shows 
that she has no small interest in her instructor, 
Bob Hildreth. Now that he is going to be dis- 
inherited, Dick decides to give a "going out" 
party — one of the guests to be Bob Hildreth. 
Hildreth invites Lois as his guest. The party, 
with one exception, proves to be all Bohemian- 
matched, the exception being Lois. Dick no- 
tices the shy little stranger and tells her he 
cannot figure her out, and that she is different 
from the rest. He asks her how she came to 
the party. She says that she and Tommie 
Tucker are kin — only she is dancing for her 
supper. She later confides to Dick that it isn't 
being poor that counts, but it is. the knowledge 
that with all her ability she must give up and 
remain absolutely nobody — just because she 
lacks money. Dick has an idea. Lois wants to 
be a sculptress. Dick wants to continue being 
what he is. He proposes marriage to Lois, who 
gladly accepts. She is to become his wife in 
name only. 

Dick takes Lois to his grandfather's house 
after the ceremony. When his grandparents 
realize that the little lady is not the chorus 
siren, they are overjoyed. The old folks offer 
their house to the young people as they shortly 
leave for the Orient. Dick and his wife accept 
the new conditions ; Dick to continue his "high 
flying" and Lois, her sculpturing : the name 
and home being the only common bond. Dick 
tries to get back in Lily's good graces and in- 
vites her to dine out with him. She makes a 
scene and a roll of bills from Dick is the only 
thing that seems to calm her. 

Hildreth, who has been away, returns to find 
his favorite pupil the wife of Dick Chanslor. 
He decides to pay her a call. Lois is glad to- 
see Hildreth and invites him up to see a statue 
on which she is working, she closing the door 
in Dick's face as he, too, tries to come in to- 
see the -statue. Hildreth, after passing con- 
structive criticism upon her work, tells her of 
his fondness for her and asks her why she did 
this crazy thing. She tells him. Dick goes over 
to Lily who is having a wild party, and does 
not leave until he is hardly able to navigate. 
In this drunken condition he approaches his 
wife, and for the first time, forces her to kiss 
him. She repulses him and is able to thrust 
him out into the hall. Lois then drops a note 
to Bob, telling him that Dick has broken his 
contract and that she wishes to see him. 

Dick, in the meantime, has qualms of con- 
science. Bob calls to see Lois and he invites 
her to lunch at the Red Rose Inn, and they 
motor there. Lily sends for Dick and starts to 
upbraid him ; she tells him that he is getting 
so reformed in his habits that there's no putting 
up with him. Dick goes home and finds Hil- 
dreth and Lois have gone to the Red Inn for 
lunch. He takes his car and follows and as- 
certains when he gets to the inn that they have 
gone further up the road. He continues looking 
for them. Hildreth has persuaded Lois to dine 
with him at a little place up the road. On the 
way he tells her that he wants her with all his 
heart and soul. Lois Is not as enthusiastic 
and shows that she does not wish him to con- 
tinue his love-making. 

They arrive at the little country house pre- 
sided over by a couple of Italians who serve the 
dinner. Hildreth drinking more than is good for 
him. They leave the premises so that Hildreth 
is alone with Lois. After dinner, Hildreth re- 
news his love-making but is repulsed. Hildreth 
becomes more insistent and finally she is forced 
to fight for her honor. At this juncture Dick 
arrives and saves his wife. Lois and Dick 
then realize that they love each other. 



lfanJ^rteK 



Automatically supplies only such voltaic at 

arc requires. No waste of current in 'ballast. 

HERTNER ELECTRIC A MFG. CO. 

W. 114th St.. Cleveland, Ohio 



December 1, 1917 



THE MOVING PICTURE WORLD 



1389 



C lassified Advertisements note terms carefully 
Remittances must accompany all orders for classified advertisements a* follows: One 
dollar per insertion for copy containing twenty words or less. Five cents per word on copy 
containing over twenty words. Each word to be counted including names and addresses. 

NOTICE TO ADVERTISERS!— The Publishers expect that all statements made in every advertisement will bear the strictest inveetlcatlon. 



SITUATIONS WANTED. 

POSITION wanted, any branch of laboratory 
work, anywhere. Have held positions foreman, 
assistant manager and manager. Especially 
fitted for photo-chemical branch. Many years' 
practice industrial photography, backed by 
chemical and technical training previous to M. 
P. Work. S. S. S., care M. P. World, N. Y. City. 

ORGANIST, A. P. M., experienced picture 
musician, orchestra leader, at liberty November 
28. Wire H. M. Johnson, Columbus, Ga. 

CINEMATOGRAPHER, artistic scenic pro- 
ducer, cartoon animator, thoroughly experi- 
enced laboratory supervisor, present contract 
expiring, wishes to hear from reliable firms de- 
siring man of nine years experience in the pro- 
duction of pictures. Exempted from service. 
Have traveled extensively, and in position to go 
anywhere. Cinematographer, care M. P. World, 
Chicago, 111. 

AS DIRECTOR — Illustrator of reputation de- 
sires position with a first class film play pro- 
ducing concern ; where attention to detail, light- 
ing effects, action, and general beauty of com- 
position of the picture will be appreciated. M. 
M., care M. P. World, N. Y. City. 

FIRST CLASS organist desires position. Ex- 
perienced, reliable man, thorough musician. 
Fine library. Good organ and salary essential. 
Box 472, Hagerstown, Md. 

WANTED position as manager moving pic- 
ture theater. Four years' experience as man- 
ager, operator, and booker. Excellent refer- 
ences. N. J., care M. P. World, N. Y. City. 

HELP WANTED. 

WANTED — Laboratory man (motion pic- 
tures). Practical man with wide experience 
wanted. Positive and negative developing. Du- 
plex printer and Bell & Howell perforator used. 
Prefer man familiar with same. F. M., care 
M.' P. World, N. Y. City. 

WANTED first class organist and picture 
player, Wurlitzer style "H." Reply to C. H. 
Bayer, Opera House, Lehighton, Pa. 

BUSINESS OPPORTUNITIES. 

STUDIO for rent for three months while 
■owner is in California. A motion picture studio 
fully equipped with Cooper-Hewitts and latest 
style arc lamps. Floor space, 50x80, ten dress- 
ing rooms ; everything ready for immediate use, 
including services of expert staff and crew. 
Blackton Productions, Inc., 423 Classon Ave., 
Brooklyn, N. Y. 

THEATERS FOR SALE OR RENT. 

PICTURE SHOW for sale, fully equipped and 
running in one of the best agricultural and oil 
towns in N. W. Texas. Have other business to 
attend to. Address N. W. Texas, care M. P. 
World, N. Y. City. 

FOR SALE — Modern 500-seat theater, county 
seat town 3,000. No opposition, equipment the 
best. Good business ; cheap for cash. Box, 344, 
Marshall, 111. 

FOR SALE — Modern moving picture theater, 
seating 400 ; in south central Pennsylvania ; 
population. 8,000 ; drawing population, 5,000 ad- 
ditional. Modern, care M. P. World, N. Y. 
City. 



EQUIPMENT WANTED. 

WANTED two twelve and two eighteen inch 
stereopticon lenses, matched if possible. Ad- 
dress Mr. Evans, 517 So. Millard Ave., Chicago, 
111. 

WANTED a modern projecting machine in 
first class condition, and price right. Give full 
details in first letter. Geo. Eberwine, Marble- 
head, Ohio. 

WANTED 300 theater or wood folding chairs. 
Write particulars. Hall, care M. P. World, 
N. Y. City. 

EQUIPMENT FOR SALE. 

GUARANTEED MACHINES— Slightly used, 
type S-1017 model. Simplex motor drive, fac- 
tory guarantee, at reasonable prices. Room 
206, 1482 Broadway, N. Y. City. 

FOR SALE — Laboratory equipment, 2 Cooper 
Hewitt stand lamps for title work, 110 D. C, 
1 water filter, 24 excellent arc lamps for indus- 
trial interiors. Will sell cheap for quick sale. 
National Motion Pictures Co., 307 N. Pennsyl- 
vania St., Indianapolis, Ind. 

POWER'S 6A machine, Wotton motor gener- 
ator, 250 seats, must be sold at once. Apply 
Mich Mikkelsen, Pleasantville, N. Y. 

OPERA CHAIRS — 3,000 perfect condition, 75 
cents up ; also 800 wood folding chairs, 50 cents 
up. Atlas Seating Co., 10 East 43d St., N. Y. 
City. 

220 V. Hallberg economizer, Power's ma- 
chines, rheostats, rewinders, stage cable, tickets, 
holders, curtain, reel cases, revolving shutters 
for Power's, lenses, exit boxes, excello light car- 
bons, large supply of Power's machine parts. 
Two and three reel features, and singles. S. H., 
care M. P. World, N. Y. City. 

BARGAINS— Two Power's 6A's, fine shape, 
complete, motors, C. O. D. examination. Million 
tickets, 8 cents per thousand. 208 So. Market 
St., Canton, Ohio. 

A COMPLETE title outfit for making title 
cards. Suite 218, 112 West 42d St., N. Y. City. 
Bryant 3579. 

CAMERAS, ETC., FOR SALE. 

BASS CAMERA COMPANY, America's Motion 
Picture Camera Headquarters. If Value and 
Service count, then write at once for our latest 
authentic Bargain List of highest quality 
cameras. Bass Tested and Guaranteed. There 
would be but ONE Motion Picture Camera Store 
in the country if you only knew the real values 
we are supplying to our customers all over the 
country. One customer, when ordering a second 
camera, recently wrote, "I am enclosing my 
check for another Universal outfit. I know that 
I can trust you to send me full value." Our 
files are overflowing with expressions of confi- 
dence and satisfaction from our customers every- 
where. Cameras that are capable of producing 
highest quality Motion Pictures is the secret of 
our success. General sales distributors for the 
K. B. Combined Motion Picture Camera and 
Projector. Largest distributors of the Universal 
Camera in the country. Send for catalogs and 



lisi today. Northern Lights, (45.00. Our tele- 
graphic service will phase you Write now. 
mass CAMERA COMPANY, Charles Hass 
President. 109 N, Dearborn St., M, P, Camera 
Dept., Chicago, U. S. A. See our display ad In 
this issue. 

MOTION picture cameras for professionals 
and amateurs; also tripods in many different 
styles and sizes, most accurately made appar- 
atus at lowest prices ; second-hand cameras 
taken in exchange toward new and latest mod- 
els with all the latest improvements. Koehlers 
Camera Exchange, Inc., 7 East 14th St., N. V. 
City. 

WINTER CLEARANCE OF USED M P 
CAMERAS 100 ft. U. S. M. P. Cam- 
era. $05.00 200 ft. Pathe (Automatic 

Dissolve), $150.(ki — — 400 ft. Ernemann 



Model B, $225.iHi 



model, $175."ii(i — 
Model A, $lltui(>- 



-400 ft. Williamson, 

Davsco, Slightly 

-200 ft. Universal, late 

-200 ft. Ernemann 

Universal Tripod, 

with Pan and Tilt, $55. 00 Many 

Others. WRITE OR WIRE FOR DETAILED 
DESCRIPTIONS ON ANY OF THESE. SEND 
FOR OUR COMPETE LIST OF NEW AND 
USED MOTION PICTURE CAMERAS TRI- 
PODS & ACCESSORIES. DAVID STERN COM- 
PANY, 1027 R. Madison Street, Chicago, Illinois. 

FOR SALE — Two hundred foot Phantoscope 
camera, tilting tripod, Carl Zeiss F :3.5 lens 
trick crank, footage indicator, F. tube, print- 
ing attachment, one 15 amp. Northern light 
and three 200 foot tanks and rack. Complete 
outfit. $220. Joe Sykora, Reliance Hotel, 
Spokane, Wash. 

FILMS, ETC., FOR SALE. 

FOR SALE— Annette Kellermann in "Neptune's 
Daughter," eight reels, and "Star of Bethlehem," 
three reels. Have quantity of advertising mat- 
ter, elaborate frames. Film in first-class con- 
dition. Will sell separate or both together. Ad- 
dress M. S. Film Co., 47 W. Swan St., Buffalo. 

THE THREE Musketeers, by Alexander 
Dumas, seven reels, excellent condition. Photos 
slides, heralds, plenty advertising matter. Sell 
reasonable. I. S. Fisher, 145 West 45th St 
N. Y. City. 

EXCHANGE for sale, cheap. 4, 5 8 reelers 
and big lot of singles. Owner drafted. D 
Friedman, 2130 Harrison Ave.. N. Y. City. 

MUSICAL INSTRUMENTS FOR SALE. 

WIRLITZER photoplayer, style "K " cost 
$4,800, sell cheap to close estate. Overhauled 
will guarantee fine condition. Tangley Co' 
Muscatine, la. 

STYLE 50 photoplayer, almost new, original 
cost. $s.iiii0; big bargain for quick sale. Liberal 
terms. Hext Music Co., Denver, Colo. 

MISCELLANEOUS. 

TOM BRET— Titles ami scenarios. Room 816 
S410 eSt 4 " d St " X ' Y ' CUy - Ph ° ne Brva '"' 



Educate Your Audience to Help Fight Censorship! 



Introducing a bill providing for the Cen- 
sorship of Moving Pictures is a favorite 
indoor pastime in legislative halls 
throughout the country. Eternal vigi- 
lance is the price of the Exhibitor's 
mere safety if not his success. 

Presented in the proper manner, the 
Censorship of Moving Pictures is just 
as obnoxious to the Exhibitor's audiences 
as it is to the Exhibitor. And public 
opinion aroused in behalf of moving pic- 
tures and against their unfair and dis- 
criminatory control is the surest weapon 
to defeat Censorship. 



The Management of this Theatre 
desires the co-operation of its 
patrons in providing good 
clean entertainment. 
We want no "legalized" cen- 
sorship of moving pictures 



We have prepared a series of nine dif- 
ferent stereopticon slides which crystal- 
lize the argument against Censorship; 
one of the slides is shown herewith. 

These slides shown repeatedly in any 
theatre cannot fail to influence public 
opinion in that locality against Censor- 
ship. They will line up the general pub- 
lic on the side of the Exhibitor. 

Yon Ought to Be Shewing Them 

Legislature* Everywhere Are Com. 

Set of Nine Slides, carefully packed, 
will be sent postpaid on receipt of SI. 00 

MOVING PICTURE WORLD 

516 Fifth Avenue, New York City 



In Answering Advertisements. Please Mention the MOVING PICTURE WORLD 



1390 



THE MOVING PICTURE WORLD 



December 1, 1917 







Abramson Leaves Ivan 1303 

Advertising for Exhibitors 1323 

Among the Picture Theaters 1315 

Ashton, H. D 1331 

At Leading Picture Theaters 1302 

Baggot, King, Joins Whartons 1304 

Baltimore, Filmdom Happenings 1363 

Benefits, Are Fighting Shy of Half-Hearted.1366 

,al for Cuba 1304 

Brock, Louis— Popular Film Man 1305 

Brooklyn League Takes Important Action.. 1309 

Calendar of Daily Program Releases 1380 

Canadian Exchanges Have New Problems. .1362 
Castle Square Theater Now a Film House.. 1361 

Champions 1294 

Chicago News Letter 1308 

Comments on the Films : 1341 

Cleveland Revenue Collector Explains 1298 

Connersville, Ind., Forbids Sunday Shows... 1370 
Cowl, Jane 1303 

Dayton's New Auditorium Theater Burns.. 1368 

Death of Mrs. John R. Freuler 1303 

Detroit Exchanges Enforcing Postage Tax. 1369 

Detroit Exhibitors Active 1296 

Dig 'Em Up, Boys ! 1295 

Douse the Glim 1299 

"Dream Doll, The" (Essanay) 1336 

Facts and Comments 1291 

Fairbanks Wants Ideas, Not Scenarios 1301 

Fort Worth Sunday Shows Crowded 1375 

"For Valour" (Triangle) 1337 

Freuler, Mrs. John R., Death of 1303 

General Film Will Not Charge 15 Cents... 1299 
"Grell Mystery, The" (Vitagraph) 1338 

Health Survey of California Theaters 1307 

"Her Hour" (World) 1334 

"Hidden Hand, The" (Pathe J 1333 

Hodkinson Discusses Film Advertising 1300 



C.VKBO.\S & CAKBON ACCESSORIES. 

National Carbon Co 1393 

Speer Carbon Co 1395 

CHAIR AND SEATING MANUFACTUR- 
ERS. 

DuPont Fabrikoid Co 1397 

Steel Furniture Co 1385 

ELECTRICAL & MECII. EQUIPMENT. 

Amusement Supply Co 13^0 

Cushman Motor Co 1385 

Exhibitors' Supply Co 1388 

Hcrtner Elec. & Mfg*. Co 1388 

Porter, B. F 1399 

SwaaD, Lewis M 1388 

Typhoon Fan Co 1399 

United Theater Equip. Corp 1403 

FILM EXCHANGES, 

Bradenburgb, G. W 1400 

Film Exchange, The 1383 

l.i:\S H V M FACTURERS. 

Bausch & Lomb Optical Co 1397 

i, (Htm DISPIi vis 

Kraus Mfg. Co 1387 

MANUFACTURERS OF INDUSTRIAL, 
FILM. 

Dubem M. P. Co 1101 

Brbograpb Co 1380 

Hvaiid Film M(K- Cj KiNT 

Guuby Bros L388 

Kalem Co 1399 

Rothacker Film Mfg. Co 1381 

lard M. P. Co l.j,-,^ 



TO CONTENTS 

Home Offices Order Enforcement of Tax... 1364 
"Hubby's Holiday" (General Film) 1335 

"Indian Summer of Dry Valley Johnson, 

The" (General Film) 1335 

Iowa Exhibitors Worried by Footage Tax.. 1370 

"Jack and Jill" (Paramount) 1335 

Labor Shortage Is Going to Be Problem. . .1367 
List of Current Film Release Dates, 

1392, 1394, 1396, 1398 

"Little Patriot, A" (Pathe) 1333 

"Little Princess, The" (Artcraft) 1332 

"Man from Montana, The" (Butterfly) 1334 

Manufacturers' Advance Notes 1348 

Marion Praises Co-operation of Creel 1295 

Metro Engages Sally Crute 1307 

Minneapolis, Film Happenings in 1371 

Motion Picture Educator 1319 

Motion Picture Exhibitor, The 1296 

Motion Picture Photography 1330 

Music for the Picture 1313 

New Comedy Production 1331 

New Exhibitor Buying Body 1302 

News of Los Angeles and Vicinity 1310 

New York Exhibitors Discuss Tax 1298 

Non-Taxable Theater Music 1313 

Aoitn Carolina Makes Fignt 1298 

"Nutty Knitters" (Klever) 1336 

Ochs Calls Convention 1297 

"Outsider, The" (Metro).. 1338 

"Outwitted" (Metro) 1339 

"Over Here" (World) 1336 

"Painted Madonna, The" (Fox) 1339 

Pearson, Molly, to Make Screen Debut 1312 

Pettyohn Moves to Indianapolis ±z»6 

Philadelphia Filmdom Doings 1365 

Photoplaywright, The 1326 



TO ADVERTISERS 



MANUFACTURERS OF MOVING PIC- 
TURES. 

Bluebird Photoplays, Inc 1256-57 

Clune Producing Co 1388 

Essanay Film Mfg. Co 1251 

Fox Film Corp 1267-75 

lieneral Film Co 1289 

Goldwyn Pictures Corp 1262-66 

Horsley, David, Productions 1283 

Inter Ocean Film Corp 1258 

Jewel Productions, inc iuO 

Kalem Co 1290 

King-Bee Films Corp 1287 

Klever Pictures Corp 1201 

Metro Pictures Corp Colored Insert 

Mutual Film Corp Colored Insert 

Paralta Plays, Inc. . Colored insert 

Paramount Pictures Corp. .1259-60, Colored Insert 

Pathe Exchange, Inc Colored Insert 

Pyramid Comedies 1280-81 

Renowned Pictures Corp 1280 

Select Pictures Corp 1276-79 

Sheer-Bernstein 1288 

Triangle Distrib. Corp Colored Insert 

Universal Film Mlg. Co lzi>t-.A 

V. S. Exhibitors' Booking Corp 1255 

W. H. Productions 1284-85, 1378-79 

W. \V. Hodkinson Corp 1282 

MISCELLANEOUS. 

Anti-Censorship Slides 1389 

Automatic T. S. & C. R. Co .1387 

Bioscope, The 1386 

"Buyer," care M. P. World 1360 

Cahill-Igoe Co 1400 

Cinema, The 1401 

Cme-Mundial 1393 

Classified Advertisements 1389 

Collectograph Co 1360 

Eastman Kodak Co 1399 



Pictures Superior to Printed Words 1292 

Picture Theaters Projected 1360 

"Please Help Emily" (Mutual) 1339 

Popular Picture Personalities 1322 

Portland Business Hurt Since Raise 1377 

Projection Department 1327 

Quimby, F. C, Pathe Sales Manager 1308 

"Regeneration, The" (Triangle) 1337 

Reid, Wallace, to Come East 1303 

"Renaissance at Charleroi, The" (General 

Film) 1335 

Reviews of Current Productions 1332 

"Rise of Jennie Cushing, The" (Artcraft) . .1332 
Rural Theaters Prosper ; City Shows Suffer.1375 

San Francisco, Business Keeps Up in 1376 

Screen Club Holds Annual Ball 1300 

"Shame" (Duplex) 1337 

Shinn, Everett, The Art of 1302 

Smith, Will iC., Promoted 1314 

"Snap Judgment" (Mutual) 1339 

"Soul for Sale, A" (Renown) 1338 

State Rights Department -....1343 

Stories of the Films 1382 

Strand Institutes Art Exhibits 1301 

Sunday Films, Nashville Operators Endorse.1368 

Take Time by Forelock 1293 

Taylor, C. W., Manager Selects Des Moines 

Exchange 1321 

Texas Association to Meet 1297 

Thought Suggestions 1293 

Triangle Adds More Service Stars # .1305 

Troublemakers" (Fox) '.1333 

Universal to Distribute Government Film.. 1305 

Walsh Joins Goldwyn 1301 

What the Public Wants 1294 

Wichita Theater Corporation Broadens 1372 

"Winged Mystery, The" (Bluebird) 1334 

Greene, P. A 1386 

Johns-Manville Co 1395 

La Cinematografia Italiana 1400 

M. P. Directory 1401 

M. P. Electricity 1397 

Moore, Wm 1386 

Moving Picture World 1402 

National Ticket Co 1384 

Richardson's M. P. Handbook 1401 

Salvation Army 1386 

Screencraf t 1400 

Sellers, Benj., & Sjns 1401 

Soldiers in France Tobacco Fund 1373-74 

Studio for Rent 1399 

Williams, A. F 1388 

MOVING PICTURE CAMERAS. 

Bass Camera Co 1387 

Burke & James, Inc 1400 

MUSIC AND MUSICAL, INSTRUMENTS. 

American Photoplayer Co 1387 

Harry Von Tilzer Music Pub. Co 1397 

Marquette Piano Co 1386 

Sinn, Clarence E 1388 

PROJECTION MACHINE MANUFAC- 
TURERS. 

Enterprise Opt. Mfg. Co 1387 

Power, Nicholas Co 1404 

Precision Machine Co 1391 

PROJECTION SCREEN MANUFACTUR- 
ERS. 

Gold King Screen Co 1400 

THEATRICAL ARCHITECTS. 

Decorators' Supply Co 1401 



In Answering Advertisements, Please Mention THE MOVING PICTURE WORLD 



December 1, 1917 



THE MOVING PICTURE WORLD 



1391 




Seiiores y Amigos 

Those who enable the Operator to projeet pictures 
that delight his audiences and his employers are 
truly his friends. 

No wonder, then, that this Operator in San Pedro 
de Macoris addresses us as "Senores y Amigos" 
(Gentlemen and Friends). Here's the letter: 



San Pedro de Macoris, Oot. 15, 1917 

Precision Machine Co., 
New York* 

Gentlemen and Friends: 

The purpose of this letter is to state the 
following in regard to your Simplex Machine: 

It is over four years since our Manager in 
stalled a Simplex in the Theater, and in all 
that time no repairs of any kind have been 
needed. 

As a result, I recommend to everyone in- 
tending to go into the Motion Picture business 
to get the Simplex Projector, in order to ob- 
tain the perfect projection for which these 
Machines are known, and also because they are 
so strong and durable. 

You may make use of this as you see fit, as 
proof of the satisfaction your Machine is 
giving. I place myself at your disposal. 

Respectfully, 

(Signed) Miguel de Rodriguez 



Think of it! Heres' a theater 'way down in Santo Domingo that has projection 
equal to the best houses on Broadway (where, of course, the Simplex is considered 
necessary) — and still there are Exhibitors right in these United States who haven't 
yet made sure of Projection that Pays: the Permanently Perfect Projection 
only the Simplex can give. 

There's gain in giving. Give your Operator the Simplex and you'll sec. 



11- IT IT IT 



The Precision M achine (6 -Inc. 

317 East 34th: St- NewYork * t 




In Answering Advertisements. Please Mention the MOVING PICTURE WORLD. 



1392 



THE MOVING PICTURE WORLD 



December 1, 1917 



List of Current Film Release Dates 

ON GENERAL FILM, PATHE AND PARAMOUNT PROGRAMS 



H 



(For Daily Calendar of Program Releases See Page 1380.) 



General Film Company, Inc. 



(Note — Pictures given below are listed 
in the order of their release. Additions 
are made from week to week in the or- 
der of release.) 

BROADWAY STAR FEATURE. 

Dry Valley Johnson (One of the O. Henry 

Series — Four Parts — Drama). 
Law and Order (One of the O. Henry Series — 

Two Parts — Drama). 
A Night in New Arabia (One of the O. Henry 

Series — Four parts — Drama). 
The Enchanted Kiss (One of the O. Henry 

Series — Two parts — Comedy-Drama). 
The Renaissance at Charleroi (One of the 0. 

Henry Series — Four parts — Comedy-Dr.). 
Hygeia at the Solito (One of the O. Henry 

Series — Two parts — Drama). 
The Skylight Room (One of the 0. Henry 

Series — Four Parts — Drama). 
One Dollar's Worth (One of the O. Henry 

Series — Two parts — Drama). 

CHAPLIN COMEDIES. 

The Champion (Two Parts — Comedy). 
A Jitney Elopement (Two Parts — Comedy). 
By the Sea (Two parts — Comedy). 
In the Park (Two parts — Drama). 

ESSANAY. 

The Fable of the Film Fed Family (George Ade 

Fable — Two Parta — Comedy). 
The Fable of the Uplifter and His Dandy Little 

Opus (One of the George Ade Fables — Two 

parts — Comedy). 
The Girl Who Took Notes and Got Wise and 

Then Fell Down (George Ade Fable — Two 

Parts — Comedy) . 
The Fable of the Back Trackers from the Hot 

Sidewalks (George Ade Fable — Two parts — 

Comedy). 
The Fable of the Toilsome Ascent and the Shin- 
ing Table Land (George Ade Fable — Two 

parts — Drama). 

FALCON FEATURES. 

The Climber (Four Parts — Drama). 

The Understudy (Four Parts — Drama). 

The Best Man (Four Parts — Drama). 

The Lady In the Library (Four Parts — Drama). 

The Clean Gun (Four Parts — Drama). 

Feet of Clay (Four Parts — Drama). 

Brand's Daughter (Four parts — Drama). 

His Old-Fashioned Dad (Four Parts — Drama). 

Zollensteln (Four parts — Drama). 

HANOVER FILM COMPANY. 

Camllle (Helen Hesperla — Six Parts — Drama). 
The Marvelous Maciste (Six parts — Drama). 

JAXON COMEDIES. 

(Fifth SeHes.) 
Blundering Boobs. 
Disappointed Love. 
He's In Again. 
How It Worked. 

Model Careers. 
His Fishy Footsteps. 

KALEM. 

A Deal In Bonds (Grant, Police Reporter, Se- 
ries — One Part — Drama). 

The Sign of the Scarf (Grant, Police Reporter 
Series — One Part — Drama). 

The Mnn With the Limp (Grant, Police Re- 
porter Series — One Part — Drama). 

A Race to the Drawbridge (Daughter of Daring 
Scries — One part — Drama). 

The Munitions Plot (Daughter of Daring Series 
—One part — Drama). 

The Detective's Daughter (Daughter of Daring 
Series — One part — Drama). 

The Railroad Smugglers (Daughter of Daring 
Series — One part — Drama). 

The Deserted Engine (Daughter of Daring 
Series — One part — Drama). 

PHYSICAL CULTURE PHOTOPLAY CO. 

Physical Culture Magazine (Monthly). 



RAY COMEDIES. 

A Peaceful Flat. 
Cheating His Wife. 
A Bathtub Marriage. 

SELIG. 

Selig World Library No. 20 (Educational). 
The Rustler's Vindication (Two Parts — Drama). 
The Witness for the State (One Part — Drama). 
Selig- World Library No. 21 (Educational). 
Selig World Library No. 22 (Educational). 
Selig-World Library No. 23 (Educational). 
Selig World Library No. 24 (Educational). 
Selig World Library No. 25 (Educational). 
Selig World Library No. 26 (Educational). 

SELBURN COMEDIES. 

Hubby's Holiday (Two parts — Comedy). 
Too Much Elephant (One part — Comedy). 

SPARKLE COMEDIES. 

(Fifth Series.) 
On the Love Line. 
The Detective. 
Smashing the Plot. 
After the Matinee. 
Double Cross. 
The Best of a Bargain. 

THREE C COMEDIES. 

His Watery Waterloo. 
Fat and Foolish. 
A Harem Romano*. 
His Winning Way. 
A Boarding House Battle. 
Stealing a Sweetheart. 
A Hash House Romance. 
The Hod Carrier's Million. 



Pathe Exchange, Inc. 



RELEASES FOR WEEK OF NOV. 4. 

The Mark of Cain (Five parts — Drama — As- 
tra). 

The Fatal Ring (Episode No. 18 — "The Subter- 
fuge" — Two parts — Drama — Astra). 

The Seven Pearls (Episode No. 8 — "The Man 
Trap" — Two parts — Drama — Astra). 

Fifth Avenue — New York — U. S. A. (One reel — 
Travel — Mr. Moore). 

Lonesome Luke in Love, Laughs and Lather 
(Two parts — Comedy — Rolln). 

Happy Hooligan — "The Tale of a Fish" (Half 
reel — Cartoon Comedy) and Making Rifles 
(Half reel — Educational) (International 
split reel). 

Hearst-Pathe News No. 90 (Topical). 

Hearst-Pathe News No. 91 (Topical). 

RELEASES FOR WEEK OF NOV. 11. 

France in Arms (Five parts — French War 
Pictures). 

The Fatal Ring (Episode No. 19, "The Crystal 
Maze" — Two parts — Drama — Astra). 

The Seven Pearls (Episode No. 9, "The Warning 
on the Wire" — Two parts — Drama — Astra). 

The Flirt (One-Reel Comedy — Rolln). 

Japan Under Snow (Travel), and "The Baby's 
Home at Porcehfontaine (Educational) 
(Pathe Split Reel). 

Katzenjammer Kids — "The Mysterious Yarn" 
(Cartoon Comedy), and Lace Making (Edu- 
cational) ("International) (Split Reel). 

liearst-Pathe News No. 92 (Topical). 

Hearst-Pathe News No. 93 (Topical). 

RELEASES FOR WEEK OF NOV. 18. 

The Queen of Spades (Five parts — Drama — Rus- 
sian Art Films). 

The Fatal Ring (Episode No. 20 — "The End of 
the Trail" — Two Parts — Drama — Astra). 

The Seven Pearls (Episode No. 10 — "The Hold- 
Up" — Two Parts — Drama — Astra). 

Clubs Are Trump (Two parts — Comedy — Rolin). 

Argus Pictorial No. 1 (One-Reel Educational). 

Our National Parks — Mesa Verde Park (One- 
Reel Scenic — Pathe). 

Katzenjammer Kids — "Der Last Straw" (Car- 
toon Comedy — Half Reel), and Making 
Shrapnel for the U. S. Army (Educational — 
Half Reel) (International Split Reel). 

Hearst-Pathe News No. 94 (Topical). 
Hearst-Pathe News No. 95 (Topical). 



RELEASES FOR WEEK NOV. 23. 

Sylvia of the Secret Service (Five parts — 
Drama — Astra). 

The Seven Pearls (Episode No. 11, "Gems of 
Jeopardy" — Two parts — Drama — Astra) . 

The Hidden Hand (Episode No. 1, "The Gaunt- 
let of Death" — Two parts — Drama — Astra). 

All Aboard (One Reel — Comedy — Rolin). 

Around Central Auvergne, France (Colored 
Travel Subject — Half reel — Pathe) and 
Tonic Towns of England (Colored Travel 
Subject— Half reel— Pathe). 

Happy Hooligan — The Tale of a Monkey (Car- 
toon Comedy) and Making Big Shells (Edu- 
cational) (International split reel). 

Hearst-Pathe News 96 (Topical). 

Heast-Pathe News 97 (Topical). 



Paramount Pictures Corp. 



BLACK DIAMOND COMEDY. 

Sept. 17 — Susie's Scheme. 
Oct. 7 — Susie Slips One Over. 
Oct. 15 — Nearly a Baker. 
Nov. 12 — A Society Scrimmage. 

KLEVER KOMEDY. 

Sept. 24 — In Bed— In Bad. 

Oct. 14 — The Cow Jumped Over the Moon. 

Oct. 22 — Home Defense. 

Nov. 5 — Faint Heart and Fair Lady. 

Nov. 19 — Nutty Knitters. 

PARAMOUNT-MACK SENNETT COMB- 
DIES. 

Oct. 7 — A Bedroom Blunder. 
Oct. 21 — Roping Her Romeo. 
Nov. 4 — Pullman Bride. 
Nov. 18 — Are Waitresses Safe. 
Dec. 2 — An International Sneak. 
Dec 17 — That Night. 

PARAMOUNT ARBUCKLE COMEDIES. 

Aug. 20 — His Wedding Night (Two parts). 
Sept. 30 — Oh, Doctor ! (Two parts). 
Oct. 29 — Fatty at Coney Island. 
Nov. 26 — A Country Hero. 

PARAMOUNT FEATURES. 

Oct. 8 — The Trouble Buster (Five Parts — 
Drama). 

Oct. 15 — The Call of the Bast (Five Parts 
— Drama). 

Oct. 22— The Son of His Father (Five Parts- 
Drama). 

Oct. 29 — Bab's Burglar (Five Parts — Drama). 

Oct. 29 — The World for Sale (Five Parts- 
Drama). 

Nov. 5 — The Hungry Heart (Five parts — Dr.). 

Nov. 5 — The Clever Mrs. Carfax (Five Parts — 
Drama). 

Nov. 12 — The Antics of Ann (Five parts — Dr.). 

Nov. 12— Jack and Jill (5 Parts — Drama). 

Nov. 19 — Molly Entangled (Five parts — Dr.). 

Nov. 19 — The Judgment House (Five parts — 
Drama — J. Stuart Blackton's Pro- 
duction). 

PARAMOUNT-BURTON HOLMES. 

Oct. 8 — The Singular City of Seoul (Scenic). 
Oct. 15 — Queer Korean Customs (Scenic). 
Oct. 22— Tokyo, the Metropolis (Scenic). 
Oct. 29 — Nikko in Snow Time (Scenic). 
Nov. 5 — The Land of Mme. Butterfly (Scenic). 
Nov. 12 — Around Fujiyama (Scenio). 
Nov. 19 — Kyoto, the Ancient Capital (Scenic). 
Nov. 26 — Three Marvelous Matsuris (Scenic). 

PARAMOUNT-BRAY PICTOGRAPH8. 

Oct. 8 — Subjects on Reel : A Southern Deer 
Hunt, with R. F. Warner of Field 
and Stream ; Uncle Sam's Hints to 
Housewives, No. 1, Soap Making at 
at Home ; A Wood-Chopping Contest 
in N. Zealand ; Cartoon — Bobby 
Bumps "World Series." 

Oct. 15 — Subjects on Reel — Woodcraft and 
Camping ; Uncle Sam's Hints to 
Housewives, No. 2, The Ice-Refrig- 
erator ; Denizens of a Metropolitan 
Jungle ; Cartoon — Quacky Doodles the 
Cheater. 

Oct. 22 — Subject on Reel — Humpback Whaling 
in the Pacific ; Uncle Sam's Hints to 
Housewives. No. 3, The Meatless 
Meat Loaf ; Levent-b.&*'« Aeroplane 
Machine Gun. 



Producers — Kindly Furnish Titles and Dates of All New Releases Before Saturday. 



December 1, 1917 THE MOVING PICTURE WORLD 1393 



WHITE A. C. SPECIAL CARBONS 

Insure Noiseless Operation and Pure White Light 

The new White A. C. Special Carbons have given the operators what they have so long desired — 
that is, a noiseless and pure white light on alternating current. To use this carbon no change in lamp 
fixtures is required. The old A. C. carbons are simply replaced by the new White A. C. Specials. 

The light given by these carbons will show no jumping or flickering even with variations in 
voltage. Operators the country over are convinced that this carbon has given a new lease of life to 
alternating current in the moving picture industry. 

Send for our little booklet 
describing the advantages of the White A. C. Special. 

FOR D. C. OPERATION 

The National-Silvertip combination is the standard trim. It 
gives a steady, flickcrless light and carries the high currents which 
are so necessary today without showing any ill effect. 

With these two carbons we are able to supply every projection 
requirement of the moving picture industry. 

National Carbon Company, Inc. 

CLEVELAND, OHIO 





Striking Things 

About 

CINE-MUNDIAL 



CINE-MUNDIAL goes to every moving picture man in all the Spanish 
and Portuguese speaking markets of the world. 

CINE-MUNDIAL has eliminated prejudice against American photoplays. 
CINE-MUNDIAL has created interest in American stars and producers. 
CINE-MUNDIAL blazed the trail for the American manufacturers, who 
are to-day practically in control of the great Latin-American markets, 
while two years ago their exports amounted to less than ten per cent. 
CINE-MUNDIAL is considered by exhibitors and buyers the most authori- 
tative paper published in Spanish and Portuguese. 

CINE-MUNDIAL has proved itself supreme as a foreign advertising 
medium. 

MOST IMPORTANT AMERICAN FILM MANUFACTURERS ARE REPRESENTED 
IN ITS COLUMNS. YOU ARE OVERLOOKING A SPLENDID BET IF YOU ARE 
NOT AMONG THEM. 



CINE-MUNDIAL 

SPANISH EDITION OF THE 

MOVING PICTURE WORLD 

516 Fifth Ave., New York City 



In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



.w 



THE MOVING PICTURE WORLD 



December 1, 1917 



List of Current Film Release Dates 



ON UNIVERSAL, METRO AND TRIANGLE PROGRAMS 



liljlil 



(For Daily Calendar of Program Releases See Page 1380.) 



Universal Film Mfg. Co. ( 

\ \ I MATED WEEKLY, 
Oct. 18— Number 94 (Topical). 
Oct. 25 — Number 96 (Topical). 
Nov 1 — Number !«! (Topical). 
Nov. 8— Number 07 (Topical). 
Nov . 14 — Number 08 (Topical). 
Nov 21 — Number 09 (Topical). 
Nov js Number 100 (Topical). 

BISON. 

0ct . g— Saving the Fast Mail (Two Parts- 
Drama). _ 

Oct. 15— The Temple of Terror (Two Parts- 
Drama). 
Oct. 22— The Getaway (Two Parts — Drama). 

BUTTERFLY PICTURES. 

0ct . 8— The Girl Who Won Out (Five Parts- 
Drama). 

Oct 15 — '49-'17 (Five Parts — Drama). 

0c t. 22— Society's Driftwood (Fiv« Parts- 
Drama). 

Oct 20 — A Marked Man (Five parts— Drama) . 

Nov. 5— John Ermine qf Yellowstone (Five 
parts — Drama). 

Nov 12 — The Cricket (Five parts— Drama). 

Nov. 10— The Man from Montana (Five parts- 
Drama). _ ■ . 

Nov. 26— Fear Not (Five parts— Drama). 

GOLD SEAL. 

Sept 24- -The Master Spy (An episode of "The 
Perils of the Secret Service" — Three 
parts — Drama). 

Oct. 1 The Storm Woman (Three parts — 

Oct 8— The Ninth Day (Three Parts— Drama). 
Oct. 15 — The Taming of Lucy (Three Parts- 
Drama). 
Oct. 22— The End of the Run (Three Parts- 
Drama). „, ,. . . 
Oct 29 — The Mysterious Iron Ring (An episode 
of "The Perils of the Secret Serv- 
ice" — Three parts — Drama) . 

JOKER. 

Sept. 10.— Nearly a Queen (Comedy). 

Sept. 17 — Hawaiian Nuts (Comedy). 

Sept. 17— Circus Sarah (Comedy). 

Sept. 24— Marble Heads (Comedy). 

Sept 24 — The Fountain of Trouble (Comedy). 

Oct. 1— Her Naughty Choice (Comedy). 

Oct. 1— The Masked Marvels (Comedy). 

Oct. 8 — The Wart on the Wire (Comedy). 

Oct. 8 — Rainstorms and Brainstorms (Comedy). 

Oct. 15 — The Magic Jazz-Bo (Comedy). 

Oct 15 — Who Done It? (Comedy). 

Oct. 22 — The Tight Wad (Comedy). 

Oct 22 — A Wise Dummy (Comedy). 

Oct. 29—1 Quit (Comedy). 

L-KO. 

Sept. 10. — From Cactus to Kale (Two parts — 
Comedy). 

Sept. 17— A Prairie Chicken (Two parts — Com.). 

Sept 24 — Soapsuds and Sirens. 

Oct. 1— Counting Out the Count (Two parts — 
Comedy). 

Oct. 8 The Nurse of An Aching Heart (Two 

Parts — Comedy ) . 

Oct. 15 — Vamping Reuben's Millions (Two Parts 
— Comedy). 

Oct 22 — Fat and Furious (Two Parts— Comedy). 

Oct. 29— Even As Him and Her (Two parts- 
Comedy). 

Nov 7— Double Dukes (Two parts — Com.) 

Nov. 14— Hula Hula Hughie (Two parts — 
Comcriv). 

Nov. 21— The Joy Riders (Two parts — Comedy). 

Nov. 2S— Kid Snatchers (Two parts— Drama). 



NESTOR. 

8ept 17— Welcome Home (Comedy). 

Sept. 24 — Taking Their Medicine (Comedy). 

Ort. 1 — Pete the Prowler (Comedy). 

Oct 1 — A Prairie Romeo (Two parts — Drama). 

Oct. 8 — Hot Applications (Comedy). 

Oct. 15 — Wild and Wooly Women (Comedy). 

Oct. 22 — A Fire Rorape Finish (Comedy). 



Oct. 20 — A Bad Little Good Man (Comedy). 

Nov. 5 — Caught in the Draft (Comedy). 

Nov. 12— The Shame of the Bullcon (Comedy). 

Nov. 19 — Strike One (Comedy). 

Nov. 26 — Water On the Brain (Comedy). 

POWERS. 

Aug. 13 — Doing His Bit (Cartoon Comedy), and 
Algieria, Old and New) (Scenic) 
(Split reel). 

Aug. 20 — Colonel Pepper's Mobilized Farm 
(Cartoon Comedy), and "The Home 
Life of the Spider (Ditmar's Edu.) 
(Split Reel). 

STAR PEATURETTE. 

Sept. 3 — A Dream of Egypt (Two parts — Dr.). 
Sept. 10.— To the Highest Bidder (Two parts — 

Society Drama). 
Sept. 17 — The Right Man (Two parts — Drama). 
Sept. 24 — A Romany Rose (Two parts — Drama J. 
Oct. 8 — A Prince for a Day (Two Parts — 

Drama). 
Oct. 15 — The Cross-Eyed Submarine (Two Parts 

— Comedy). 
Oct. 22 — Little Mariana's Triumph (Two Parts 
— Drama). 

VICTOR. 

Aug. 13 — The Brass Girl (Two parts — Comedy- 
Drama). 

Aug. 20 — A Five Foot Ruler (Two parts — Com- 
edy-Drama). 

Aug. 27 — Scandal Everywhere (Comedy). 

Sept. 3 — The Curse of a Flirting Heart (Com.). 

Sept. 10. — In the Clutches of Milk (Comedy). 

Sept. 17 — Marathon Maniacs (Comedy). 

Sept. 24 — Your Boy and Mine (Comedy). 

Oct. 1 — Kicked in the Kitchen (Comedy). 

Oct. 8 — A Walloping Time (Comedy). 

Oct. 15 — When Liz Lets Loose (Comedy). 

Oct. 22 — What'll We Do With Uncle? (Comedy). 

UNIVERSAL SCREEN MAGAZINE. 



Oct. 1 — Issued No. 
Oct. 8 — Issue No. 
Oct. 15 — Issue No. 
Oct. 22 — Issue No. 
Oct. 20 — Issue No. 
Nov. 9 — Issue No. 
Nov. 16 — Issue No. 
Nov. 23 — Issue No. 
Nov. 30 — Issue No. 



39 (Educational). 

40 (Educational). 
41 (Educational). 

42 (Educational). 

43 (Educational). 

44 (Educational). 

45 (Educational). 
46 (Educational). 

47 (Educational). 



UNIVERSAL SPECIAL FEATURE. 

Oct. 8 — The Gray Ghost (Episode No. 15, "The 

Duel" — Two Parts — Drama). 
Oct. 15 — The Gray Ghost (Episode No. 16, "From 
Out of the Past"— Two Parts- 
Drama). 
Oct. 22 — The Red Ace Episode No. 1, "The 
Silent Terror" — Two Parts — 
Drama). 
Oct. 22 — Seeing New York With Hy Mayer (One- 
Reel Travelaugh). 
Oct 29 — The Red Ace (Episode No. 2 — "The 
Lure of the Unattainable" — Two Parts — 
Drama). 
Nov. 5 — The Red Ace (Episode No. 3 — "The 
Leap for Liberty" — Two parts — 
Drama) . 
Nov. 9— The Red Ace (Episode No. 4, "The 

Undercurent" — Two parts — Dr.). 
Nov. 16 — The Red Aee (Enisode No. 5, "In Mid 

Air" — Two parts — Drama). 
Nov. 23— The Red Ace (Episode No. 6 — "Fight- 
ing Blood" — Two parts — Drama). 
Dec. 1 — The Red Ace (Episode No. 7, "The 
Lion's Claws" — Two parts — Drama). 
Dec. 1 — The Mystery Ship (Episode No. 1, 
"The Crescent Scar" — Two parts — 
Drama). 

UNIVERSAL CURRENT EVENTS. 

Sept. 21 — Issue No. 19 (Topical). 
Sept 28— Issue No. 20 (Topical). 
Oct. 5 — Issue No. 21 (Topical). 
Oct. 12 — Issue No. 22 (Topical). 
Oct. 10— Issue No. 23 (Topical). 
Oct. 26 — Issue No. 24 (Topical). 
Nov. 2 — Issue No. 25 (Topical). 
Nov. — Issue No. 26 Topical. 
Nov. 16 — Issue No. 27 (Topical). 
Nov. 23— Issue No. 28 (Topical). 
Nov. "0— issue No. 29 (Topical). 



Metro Pictures Corporation. 



METRO PICTURES CORP. 

Oct. 8 — Life's Whirlpool (Five Parts — Drama). 
Oct. 15 — A Sleeping Memory (Seven parts — 

Drama). 
Oct. 22 — More Truth Than Poetry (Five parts — 

Drama). 
Oct. 20 — The Adopted Son (Six parts — Drama). 
Nov. 5 — The Outsider (Six parts — Drama). 
Nov. 12 — Outwitted (Five parts — Drama). 
Nov. 19 — The Voice of Conscience (Five parts — 

Drama). 
Nov. 20 — The Eternal Mother (Five parts — 
Drama). 

YORKE FILM CORP. 

July 16 — The Hidden Spring (Five parts — Dr. i 
Sept. 3. — Under Handicap (Seven parts- 
Drama). 
Oct. 1 — Paradise Garden (Five Parts — Drama). 

METRO COMEDIES. 

Sept. ^-t — nis Curiosity (Drew). 

Oct. 1 — The Joy of Freedom (Drew). 

Oct. 8— His Double Life (Drew). 

Oct. 15 — The Dentist — (Drew). 

Oct. 22 — Hist! Spies (Drew). 

Oct. 29 — Twelve Good Hens and True (Drew). 

Nov. 5 — His Deadly Calm (Drew). 

Nov. 12 — The Rebellion of Mr. Monor (Drew). 

Nov. 19 — A Close Resemblance (Drew). 

Nov. 26 — As Others See Us (Drew). 



Triangle Film Corporation. 



TRIANGLE PRODUCTIONS. 

Oct. 7 — Ashes of Hope (Five Parts — Drama). 
Oct. 7 — A Phantom Husband (Five Parts- 
Drama). 
Oct. 14 — One Shot Ross (Five parts — Drama). 
Oct. 14 — Wild Sumac (Five parts — Drama). 
Oct. 21— The Firefly of Tough Luck (Five parts 

— Drama). 
Oct. 21 — Cassidy (Five parts — Drama). 
Oct. 28 — The Stainless Barrier (Five parts- 
Drama). 
Oct. 28 — Man Hater (Five parts — Drama). 
Nov. 4 — Fighting Back (Five parts — Drama). 
Nov. 4 — Up or Down (Five parts — Drama). 
Nov. 11 — The Medicine Man (Five parts — 

Drama). 
Nov. 11 — Indiscreet Corinne (Five parts) — 

Drama). 
Nov. 18 — A Case at Law (Five parts — Drama). 
Nov. 18 — Fuel of Life (Five parts — Drama). 

TRIANGLE KOMEDY. 

Oct. 7 — All at Sea. 

Oct. 14 — Their Love Lesson. 

Oct. 14 — A Prairie Heiress. 

Oct. 21— His Busy Day. 

Oct. 21 — A Modern Sherlock. 

Oct. 28 — Their Husband. 

Oct. 28 — Somebody's Wife. 

Nov. 4 — A Hero's Fall. 

Nov. 4 — An Interrupted Honeymoon. 

Nov. 11 — A Boomerang Frame-Up. 

Nov. 11 — His Household Butterfly. 

Nov. 18 — War and Matrimony. 

Nov. 18 — An Innocent Vampire. 

KEYSTONE COMEDY. 

Sept. 2 — A Shanghaied Jonah (Two parts). 
Sept. 9 — His Precious Life (Two parts — Com.). 
Sept. 16 — Hula Hula Land (Two parts — Com.). 
Sept. 23 — The Late Lamented (Two parts). 
Sept. 30 — The Sultan's Wife (Two parts). 
Oct. 7 — His Crooked Career (Two Parts). 
Oct. 14 — Pearls and Perils (Two parts). 
Oct. 21 — A Hindu Hoodoo (Two parts). 
Oct. 28 — His Disguised Passion (Two parts). 
Nov. 4 — Haunted by Himself (Two parts). 
Nov. 11 — False to the Finish (Two parts). 
Nov. IS — The. Soul of a Plumber (Two parts). 

TRIANGLE REISSUES. 

Sept. 2 — The Lamb (Five Parts — Drama). 
Sept. 16 — Hell's Hinges (Five Parts — Drama). 



Producers. — Kindly Furnish Titles and Dates of All New R eleases Before Saturday. 



December 1, 1917 



THE MOVING PICTURE WORLD 



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A special 
offer to moving 
picture theatres 

To each theatre buying a Johns-Manville 

Fire Extinguisher, we will deliver a free 

slide for announcements, as illustrated. 

ADVERTISE THE SAFETY 

OF YOUR THEATRE 

Here's a real opportunity to add to your 
reputation for up-to-the-minute service — to 
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safety — It's sound business, because such 
service pulls patronage. With a 

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you can smother any incipient fire— even gasoline or 
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10 Factories 



NEW YORK CITY 

Branches in 5-1 Large CiHes 




In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



13% 



THE MOVING PICTURE WORLD 



December 1, 1917 



List of Current Film Release Dates 



MUTUAL PROGRAM AND MISCELLANEOUS FEATURES 



illllill. 



(For Daily Calendar of Program Releases See Page 1380.) 



Mutual Film Corp. 



Feature Releases 



CUB. 

Oct. 11 — Jerry and the Bully (Comedy). 

Oct 18 — Jerry's Jam (Comedy). 

Oct. 24 — Jerry's Soft Snap (Comedy). 

Nov. 1 — Jerry's Lucky Day (Comedy). 

Nov. 7 — Jerry and the Vampire (Comedy). 

Nov. 15 — Jerry's Running Fight (Comedy). 

Nov. 22 — Jerry's Victory (Comedy). 

Nov. 2J) — Jerry and the Burglars (Comedy). 



GAUMONT. 

Nov. 1 — Reel Life No. 79 — Subjects on Reel — 
Building Our Modern Fleet ; Impor- 
tant Industries of Argentina ; An Un- 
usual Foster Mother ; A Dry Land 
Periscope ; Had Tour Mining Stock 
Panned Out ; Animated Drawing from 
"Life." 
Nov. 8 — Reel Life No. 80. Subjects on reel : 
Safety Last ; The Pipe Organ ; A 
Cord Tire Machine; The Story of 
Water ; It Was Not the Colic, from 
"Life." 



MUTUAL WEEKLY. 

Nov. 4 — Number 149 (Topical). 
Nov. 11 — Number 150 (Topical). 
Nov. 18 — Number 151 (Topical). 
Nov. 25— Number 152 (Topical). 
Dec. 2— Number 153 (Topical). 
Dec. 9 — Number 154 (Topical). 



STRAND COMEDY. 

Oct. 9— Firing Father. 

Oct. 16 — For Sweet Charity (Comedy). 

Oct. 23 — And Alone Came Mary. 

Oct. 30 — A Two-Cylinder Courtship. 

Nov. 6 — Mary's Merry Mixup (Comedy). 

Nov. 13 — That Dog Gone Dog (Comedy). 

Nov. 20— A Maid to Order. 

Nov. 27 — Tom, Dick and Harry (Comedy). 

MUTUAL SPECIALS. 

Oct. 22 — The Adventurer (Charlie Chaplin Pic- 
ture No. 12 — Two parts — Comedy). 
Nov. 12 — The Planter (Seven parts — Drama). 

MUTUAL STAR PRODUCTION. 

Oct. If) — The Beautiful Adventure (Frohman — 

Five Parts — Drama). 
Oct. 22 — The Unforeseen (Frohman — Six parts 

— Drama). 
Oct. 22 — The Sea Master (American — Five 

parts — Drama). 
Oct. 29 — A Daughter of Maryland (Goodrich — 

Five parts — Drama). 
Oct 29 — Peggy Leads the Way (American — 

Five parts — Drama). 
Nov. 5 — A Game of Wits (American — Five 

parts — Drama). 
Nov. 12 — Betty and the Buccaneers (American — 

Five parts — Drama). 
Nov. 19 — Snap Judgment (American — Five parts 

— Drama). 
Nov. 19 — Please Help Emily (Frohman — Five 

parts — Drama). 
Nov. 2(5 — The Mate of the Sally Ann (American 

— Five parts — Drama). 
Dec. 3 — The American Maid (Goodrich — Five 
parts — Drama). 

SIGNAL. 

Oct. 18 — The Lost Express (Episode No. 5 — 
"In Deep Waters" — Two Parts — 
Drama). 
Oct 25— The Lost Express (Episode No. 6 — 
"High Voltage" — Two Parts — Dr.). 
Nov. 1 — The Lost Express (Episode No. 7 — 
"The Race With the Limited"— Two 
parts — Drama). 
Nov. 7 — The Lost Express (Episode No. 8 — 
"The Mountain King" — Two parts 
— Drama). 
Nov. 14 — The Lost Express (Episode No. 9, "The 

Looters — Two parts — Drama). 
Nov. 22 — The Lost Express (Episode No. 10 — 
"The Secret of the Mine" — Two parts — 
drama). 



ARTCRAFT PICTURES CORPORATION. 

Sept. 10 — Barbary Sheep (Five parts — Drama). 
Oct. 1 — The Man from Painted Post (Five 

Parts — Comedy-Drama ) . 
Oct. 15 — The Narrow Trail (Five Parts — 

Drama). 
Oct. 22 — The Woman God Forgot (Five Parts — 

Drama). 
Nov. 12 — The Little Princess (Five parts — Dr.). 
Nov. 19 — The Rise of Jennie Gushing (Five 

parts — Drama) . 
Nov. 26 — Desert Dust (Five parts — Drama). 

ART DRAMAS. INC. 

Sept. 10— Blood of His Fathers (Horsley — Five 

parts — Drama). 
Sept. 17 — Peg o' the Sea (Van Dyke — Five parts 

— Drama). 

BLUEBIRD PHOTOPLAYS, INC. 

Oct. 15 — Bondage (Five Parts — Drama). 
Oct. 22 — The Desire of the Moth (Five parts- 
Drama). 
Oct. 29 — The Man Trap (Five parts — Drama). 
Nov. 5— The Lash of Power (Five Parts — 

Drama). 
Nov. 12 — Princess Virtue (Five parts — Drama). 
Nov. 19 — The Savage (Five parts — Drama). 
Nov. 26" — The Winged Mystery (Five parts — 
Drama). 

BRIND EDUCATIONAL MOVING PIC- 
TURES. 

All About Bees (Approx. 725 feet). 

Beautiful Goldfish (Approx. 467 feet). 

My Friend the Ant (Approx. 671 feet). 

The Freshwater Aquarium (Approx. 522 feet). 

The Infinitely Small (Approx. 732 feet). 

Denizens of the Deep, No. 1 (Approx. 616 feet). 

Denizens of the Deep, No. 2 (Approx. 532 feet). 

EDUCATIONAL FILMS CORP. 

Oct. 15 — Nature's Songsters (Dlt mar's "Living 

Book of Nature"). 
Oct. 22 — The Animals in Mid-Summer (Dltmar'e 

"Living Book of Nature"). 
Oct. 1 — A Flying Trip Through Hawaii (Scenic 

and Educational). 
Oct. 15 — Seals and Pelicans in Their Native 
Haunts (Scenic and Educational). 

FIRST NATIONAL EXHIBITORS' CIRCUIT 

Daughter of Destiny (Petrova Picture Co.). 
Dec. — Alimony. 

FOX SPECIAL FEATURES. 

Oct 14— Thou Shalt Not Steal (Five Parts- 
Drama). 
Oct. 21— This is the Life (Five Parts— Drama). 
Oct. 28 — The Scarlet Pimpernel (Five parts — 

Drama). 
Nov. 4 — Miss U. S. A. (Five parts — Drama). 
Nov. 11 — The Painted Madonna (Five parts — 
Drama). 

FOX STANDARD PICTURES. 

Sept. 2 — Jack and the Beanstalk (Ten parts). 

Sept. 16 — The Conqueror (Ten parts). 

Sept. 30— Camilla. 

Oct. 7 — When a Man Sees Red. 

Oct. 14 — Aladdin and the Wonderful Lamp. 

Nov. 4 — The Rose of Blood (Six parts — Drama). 

Nov. 18 — Treasure Island (Six parts — Drama). 

Nov. IS — All for a Husband (Five parts — Dr.). 

Nov. 2." — A Branded Soul (Five parts — Dr.). 

FOX SUNSHINE COMEDIES. 

Nov. 11 — Wedding Bells and Roaring Lions 

(Two parts). 
Nov. 18 — A Milk-Fed Vamp (Two parts). 
Dec. 9 — His Smashing Career (Two parts). 

GOLDWYN PICTURES CORP. 

Sept. 23 — Baby Mine (Six parts — Drama). 
Oct. 7— Fighting Odds (Six Parts — Comedy). 
Oct. 21 — The Spreading Dawn (Six parts — 

Drama). 
Nov. 4 — Sunshine Alley (Six parts — Drama). 
Nov. 18 — Nearly Married (Six parts — Drama). 
Dec. 2 — The Auction Block (Six parts— Dr.). 

GOLDWYN DISTRIBUTING CORP. 

The Manxman (Eight parts — Drama). 
For the Freedom of the World. 
The Auction Block. 



GREATER VITAGRAPH (V-L-S-K). 

Bobby of the Home Defenders (Bobby Con- 
nelly Series). 

Bobby and the Fairy (Bobby Connelly Series). 

Bobby and Company (Bobby Connelly Series). 

Nov. 5 — The Fighting Trail (Episode No. 8, 
"The Bridge of Death" — Two parts — 
Drama). 

Nov. 5 — The Fettered Woman (Five parts — 
Drama). 

Nov. 5 — Favorite Film Features — "The Strength 
of Men" — Two parts — Drama) and Captain 
Barnacle's Legacy (Comedy). 

Nov. 12— The Fighting Trail (Episode No. 10— 
"The Sheriff" — Two parts — Drama). 

Nov. 12 — Favorite Film Features — "Just Show 
Folks" (One-Reel Drama) and "Jerry's 
Mother-in-Law" (Two parts — Comedy). 

Nov. 12 — I Will Repay (Five parts — Drama). 

Nov. 19— The Fighting Trail (Episode No. 11 — 
Two parts — Drama). 

Nov. 10 — The Grell Mystery (Five parts — Dr.). 

Nov. 19 — Favorite Film Features — "Sisters All" 
(One reel — Drama) and "Never 
Again" (Two parts — Comedy). 

Rough Toughs and Roof Stuff (Comedy). 

Hustle and Harmony (Comedy). 

Bobby to the Rescue (Comedy). 

JEWEL PRODUCTIONS, INC. 

Pay Me (Drama.). 
Sirens of the Sea. 

The Man Without a Country (Drama). 
"K" (Drama). 
The Co-respondent. 
The Price of a Good Time (Five parts — Drama). 

GEORGE KLEINE SYSTEM. 

Oct. 8 — A Fool for Luck (Essanay-PerfeetlOB 

Picture — Five Parts — Drama). 
Oct. 15 — The Fibbers (Essanay-Perf action Pic- 
ture — Five Parts — Drama). 
Oct. 22— Cy Whittaker's Ward (Edison) -Per- 
fection Pictures — Five parts — Dr.). 
Oct. 29 — Young Mother Hubbard (Essanay- 
Perfection Pictures — Four parts — 
Drama). 
Nov. 5 — Two Bits Seats (Essanay-Perf action 
Pictures — Four parts — Comedy- 
Drama). 
Nov. 12 — The Courage of the Commonplace 
(Edison-Perfection Picture — Five parts — 
Drama). 

PARALTA PLAYS, INC. 

Rose o' Paradise. 
A Man's Man. 
Madam Who? 
His Role of Honor. 

SELECT PICTURES CORP. 

The Silent Master (Seven Parts). 
Scandal. 
The Moth. 
Lest We Forget. 
Magda. 

The Wild Girl. 
The Barrier. 
War on Three Fronts. 
The Public Be Damned. 
Over There. 
Her Silent Sacrifice. 

The Secret of the Storm Country (Five parts — 
Drama). 

WHOLESOME FILMS CORPORATION. 

Sept. 3 — The Penny Philanthropist (Five partt 

— Drama). 
Sept. 3 — Cinderella and the Magic SHppe> 

(Four parts — Drama). 
His Awful Downfall (One Reel Comedy). 
Little Red Riding Hood (Four parts — Juvenile). 

WORLD PICTURES. 

Oct. 15— Shall We Forgive Her? (Five Parte— 

Drama). 
Oct. 22 — The Dormant Power (Five parts — 

Drama). 
Oct. 29 — The Burglar (Five parts — Drama). 
Nov. 5 — The Maid of Belgium (Fire parte— 

Drama). 
Nov. 12 — The Adventures of Carol (Five parts — 

Drama). 
Nov. 19 — Easy Money (Five parts — Drama). 
Nov. 26 — Her Hour (Five parts — Drama). 

U. S. EXHIBITORS' BOOKING CORP. 

The Zeppelin's Last Raid. 
Those Who Pay. 



Producers.— Kindly Furnish Titles and Dates of AH New Releases Before Saturday. 



December 1, 1917 



THE MOVING PICTURE WORLD 



1397 




THE 

BEST 

SEATS 

FOR 

PICTURE 
HOUSES 

AND 

THEATRES 

are upholstered 
with 

DU PONT 
FABRIKOID 

Craftsman 
Quality 

6000 and 4000 
qualities are 
lighter and less 
expensive. 



WRITE FOR SAMPLES AND PRICES 



Du Pont Fabrikoid Co., Inc. 

Wilmington, Delaware 




\'\w Harry Von Tilzi-r 
Music Company wish to 
announce that the follow- 
ing orchestrations can be 
played without a tax or 
license by an\ theatre 
orchestra, motion picture 
house, pianist, dance or- 
chestra or any place 
where music is played. 
These numbers are now- 
ready: consisting of ten 
parts, 'cello and piano. 



OSAYS I TO MYSELF. SAYS I. One-Slep / Double 
JUST AS YOUR MOTHER WAS, Waltz \ Number 

_ JUST AS YOUR MOTHER WAS One-Step 

R I DON'T KNOW WHERE I'M GOING BUT 

" I'M ON MY WAY One-Step 

C THE OLD TOWN PUMP Fox Trot 

¥¥ STOLEN SWEETS Waltz 

H GIVE ME THE RIGHT TO LOVE YOU Fox Trot 

,-, THERE'S SOMEONE MORE LONESOME 

L THAN YOU One-Step 

o ON THE SOUTH SEA ISLE Trot 

b LOVE WILL FIND THE WAY Waltz 

T BAB ETTE. SHE ALWAYS DID THE M I N U ET . One-Step 
YOU WERE JUST MADE TO ORDER FOR ME.. Fox Trot 
RIT'S A HUNDRED TO ONE YOU'RE IN 
LOVE. : One-Step and Trot 

A HONEY BUNCH Fox Trot 
THE MAN BEHIND THE HAMMER AND 

THE PLOW Medley One or Two-Stcp 



25c. 

for 

10 

parts 

Piano 

and 

'cello 




Semi for tin- Harry Von Tilzcr piano catalogue, so thai you 
can make your selection lor piano. This includes all the 
Harry Von Tilzcr song and instrumental hits, which will be 
sent at 10c. per copy. If you do not wish to send direct for 
same, all the Harry Von Tilzcr hits can he found on sale al 
all music counters where music is sold. Address all com- 
munications to 

Harry Von Tilzer Music Publishing Co. 
222 West 46th Street New York City 

MEYER COHEN, Manager 

lllll!!llllllllllllllllli"»l!IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIH 



MOTION PICTURE 

ELECTRICITY 

By J. H. HALLBERG 

THIS WORK COVERS 

ELECTRICITY 
ELECTRIC SERVICE 
ELECTRICAL EQUIPMENT 
PRACTICAL SUGGESTIONS 
REFERENCE TABLES, ETC. 

An up-to-date treatment of Moving Picture Theater 
Electric Installation and Projection, by a practical, 
experienced, electrical expert. 

Illustrated and Substantially Bound. 230 Pages 
$2.50 per Copy. Postage Paid. 

MOVING PICTURE WORLD 

516 Fifth Avenue, New York City 



WHAT DOES 



Your Public Want? 



Primarily, a good story — well shown. It is easy to 
buy good film service — your part is to show films to 
the best advantage. To do this, to draw and hold your 
public, you must have the best equipment — good ma- 
chines, a skilled operator, the right screen and 



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Projection [ertses 



You'll find them standard equipment on the machines 
of the best-paying houses. You'll find them used exclu- 
sively by men who know. 

You'll find they mean clearer, sharper pictures bright- 
to-the-edge pictures -more brilliant, more lifelike pic- 
tures. That's why B. & L. Lenses are regularly supplied 
pn EdiSOU and Nicholas Power Machines, and why they 
are obtainable at all Film Exchanges. 

Bausch & Ipmb Optical (p. 

566 ST. PAUL STREET ROCHESTER. N/fc 



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Leading American Makers of Photographic and Ophthal- 
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In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



1398 



THE MOVING PICTURE WORLD 



December 1, 1917 

■illiilllHiil 



List of State Rights Pictures 



mmMMWMmimi 



(For Daily Calendar of Program Releases See Page 1380.) 



Note — For further information 
regarding pictures listed on this 
page, address State Rights De- 
partment, Moving Picture World, 
and same will be gladly furnished. 



BERNSTEIN FILM PRODUCTION. 

Humility (First of "Seven Cardinal Virtues"— 

Drama). 
j U ne — Who Knows? (Six parts — Drama). 
Loyalty (Drama). 

J. FRANK BROCKLISS, INC. 

D. S. Navy (Five parts). 

Terry Human Interest Reels (900 Feet Every 

Other Week). 
Russian Revolution (Three parts). 
Land of the Rising Sun (10,000 feet— Issued 

complete or In series of 2,000 feet or 5,000 

feet). 

BLUEBIRD PHOTOPLAYS. INC. 

The Eagle's \\ ings. 
Hell Morgan's Girl. 
Mother O' Mine. 

BRENON PRODUCTIONS. 

Lone Wolf (Seven Parts). 
Fall of the Romanoffs (Eight Parts). 
Empty Pockets (Seven Parts). 
Kismet. 

CAMERAGRAPH FILM MFG. CO. 

June. — What of Your Boy? (Three parts — Pa- 
triotic). 

June. — The Automobile Owner Gets Acquainted 
With His Automobile (Educational). 

CENTURY COMEDIES. 

8ept. 1 — Balloonatics (Two parts — Comedy). 

Oct. 1 — Automaniacs (Two parts — Comedy). 

Nov. 1 — Neptune's Naughty Daughter (Two 
parts — Comedy), 

Dec. 1 — Her Bareback Career (Two parts- 
Comedy). 

BENJAMIN CHAPIN PRODUCTIONS. 

(The Lincoln Cycle Pictures.) 
My Mother (Two parts). 
My Father (Two parte). 
Myself (Two parts). 
The Call to Arms (Two parts). 

CHRISTIE FILM CO. 

July 23 — Skirts (Comedy). 

July SO — Won in a Cabaret (Comedy). 

Aug. 7 — His Merry Mix-Up (Comedy). 

Aug. 14 — A Rmokey Love Affair (Comedy). 

Oct. 1 — Local Color (Comedy). 

Oct. 8 — Love and Locksmiths (Comedy). 

CINEMA DISTRIBUTING CORP. 

June — The 13th Labor of Hercules (TweWe 
single parts). 

CORONET FILM CORP. 

Living Studies In Natural History. 
Animal World — Issue No. 1. 
Animal World — Issue No. 2. 
Blrdland Studies. 
Horticultural Phenomena. 

COSMOFOTOFILM, INC. 

I Believe (Seven parts — Drama). 

CRYSTAL PHOTOPLAYS CORP. 

Mother Love and The Law (Drama). 

K. I. 8. MOTION PICTURES CORP 

Trooper 44 (Five parts — Drama). 
M. S. EPSTEIN. 

Kerensky In the Russian Revolution of 1917. 

EXPORT AND IMPORT FILM CO. 

June— Robespierre. 

FAIRMOUNT FILM CORP. 

June — Hate (Seven parts — Drama). 



FILM D'ART CORP. 

Auntie's Triumph. 
Cousins. 

FLORA FINCH FILM CO. 

"War Prides" (Two parts — Comedy). 

FORT PITT CORPORATION. 

The Italian Battlefront. 

FRANCE FILMS, INC. 

The Natural Law (Seven parts — Drama). 

FRATERNITY FILMS, INC. 

Oct. — Devil's Playground (Nine parts — Drama). 

FRIEDMAN ENTERPRISES. 

A Mormon Maid (Six parts — Drama). 

FR1EDER FILM CORP. 

June — A Bit o' Heaven (Five parts — Drama) 

FUN-ART FILMS, INC. 

A Rag, a Bone and a Hank of Hair (Two parts 
— Comedy). 

BUD FISHER FILMS CORP. 

Mutt and Jeff Animated Cartoons. 

JOSEPH M. GAITES. 

August — The Italian Battlefront. 

GENERAL ENTERPRISES, INC. 

The Warrior (Seven parts — Comedy-Drama). 

GOLDIN FEATURES. 
A Bit of Life (One Reel Comedy-Drama). 
HIGH ART FILM CORP. 

The Struggle Everlasting. 

HILLER & WILK, INC. 

Alma, Where Do You Live (6 Parts — Drama). 
HISTORIC FEATURES. 

June — Christus (Eight parts — Drama). 
HOFFMAN-FOURSQUARE PICTURES. 

The Bar Sinister. 

The Silent Witness (Seven Parts — Drama). 

Her Fighting Chance. 

Should She Obey. 

The Great White Trail. 

Madame Sherry. 

One Hour (Six Parts — Drama). 

The Fringe of Society (Seven Parts — Drama). 
INTER-ALLIED FILMS. 

Aerial Photograph (Box Kites and Captive Bal- 
loons with Cameras). 

Falcons of the Sea (Hydroplanes for Coast 
Patrol). 

Eyes of the Artillery (Use of Observation 
Balloons). 

IVAN FILM PRODUCTIONS. 

August — Babbling Tongues (Six parts — Dr.). 
Married in Name Only (Six Parts — Drama). 

KING-BEE FILMS CORP. 
Sept. 1 — The Goat (Two parts— Comedy). 
Sept. 15— The Fly Cop (Two parts — Comedy). 
Oct. 1— The Chief Cook (Two parts — Comedy). 
Oct. 15 — The Candy Kid (Two parts — Comedy). 
Nov. 1 — The Hobo (Two parts — Comedy). 
Nov. 15 — The Pest (Two parts — Comedy). 
Dec. 1 — The Bandmaster (Two parts — Comedy). 

A KAY CO. 
Some Barrier (Terry Cartoon Burlesque). 
His Trial (Terry Cartoon Burlesque). 
Terry Human Interest Reel No. 1 (Character As 

Revealed In the Face). 
Terry Human Interest Reel No. 2 (Character 
As Revealed In the Eyes). 

KLOTZ A STREIMER. 
June. — Whither Thou Goest (Five parts- 
Drama). 
June— The Secret Trap (Five parts — Drama) 

MARINE FILM CORP. 
August — Lorelei of the Sea (Drama). 
MAYFAIR FILM CORP. 
Persuasive Peggy (Drama). 

M'CLURE PICTURES. 
Mother (Drama). 

HOE STREIMER. 
June — A Daughter of the Don (Ten parts — 
Drama) . 



OGDEN PICTURES CORP. 

August — The Lust of the Ages (Drama). 
OVERLAND FILM CO. 

The Russian Revolution. 

PARAGON FILMS, INC. 

The Whip (Eight parts — Drama). 

PATHE EXCHANGE, INC. 

To-Day (Seven parts — Drama). 
Mad Lover (Six parts — Drama). 

PETER PAN FILM CORP. 

Mo-Toy Troupe (Release No. 9, "Golden Lock* 

and the Three Bears"). 
Mo-Toy Troupe (Release No 10, "Dolly 

Doings"). 
Mo- Toy Troupe (Release No. 11 "School Days") 
Moy-toy Troupe (Release No. 12, "Little Red 

Riding Hood"). 
Moy-toy Troupe (Release No. 13, "Puss In 

Boots"). 
Mo-Toy Troupe (Release No. 14 — "Jimmle the 

Soldier Boy"). 
Mo- Toy Troupe (Release No. 15 — "Jimmle and 

Jam"). 
Mo- Toy Troupe (Release No. 16 — "In Japo- 
land"). 

PIONEER FILM CORP. 

Nov. 1 — Danger Signals (Seven parts — Drama). 

PURKALL FILM CO. 

July — The Liar (Six parts — Drama). 

HARRY RAVER. 

The Public Defender (Drama). 

RENOWNED PICTURES CORP. 

June — In Treason's Grasp (Five parts — Dram*). 

ROBARD PLAYERS. 

Mothers of Men (Five parts — Drama). 

'WILLIAM N. SELIG. 

April — The Garden of Allah. 

May — Beware of Strangers (Eight parts — Dr.). 

FRANK J. SENG. 

May — Parentage (Drama). 

SHERMAN PICTURE CORP. 

July — Corruption (Six parts — Drama). 

SIDNEY OLCOTT PLAYERS, INC. 

The Belgian (Drama). 

JULIUS STEGER. 

May — Redemption (Six parts — Drama). 

SUPREME FEATURE FILMS, IN© 

May— Trip Through China (Ten parts). 

TRIUMPH FILM CORP. 

Just a Woman. 

ULTRA FILMS, INC. 

A Day at West Point (Educational). 

West Is West. 

Rustlers' Frame-Up at Big Horn. 

UNIVERSAL (STATE RIGKYS). 

May— The Hand that Rocks the Cradle (»tt 

parts — Drama). 
June — The Cross-Eyed Submarine (Three part* 

— Comedy). 
June — Come Through (Seven parts — Drama) 

VICTORIA FEATURE FILMS. 

Sept. — The Fated Hour (Six Parts — Drama). 
Sept. — The Slave Mart (Six Parts — Drama). 

E. WARREN PRODUCTION. 

»orll — The Warfare of the Flesh (Dram* 
The Weaver of Life (Drama). 

L. LAWRENCE WEBER PHOTO DRAMAS, 
INC. 

Raffles, the Amateur Cracksman (Seven parts — 
Drama). 



Producers. — Kindly Furnish Titles and Dates of All New Releases Before Saturday. 



December 1, 1917 



THE MOVING PICTURE WORLD 



1399 



WONDERFUL CARBON CHANGES A. C.TO D. C. 

THIS CARBON ELIMINATES THAT "TERRIBLE NOISE" that is so COMMON with the "OLD ROAR- 
ING" A.C. ARC. It produces a PURE WHITE, STEADY LIGHT and IMPROVES A.C. PROJECTION 
100%. PORTER STAKES HIS REPUTATION ON THE RESULTS. Stock on hand. Can make 
PROMPT shipments. Write or Call for SAMPLES. Make your own TEST. PORTER handles THE 



ONE BEST OF EVERYTHING FOR ADVANCED PROJECTION. 



B. F. PORTER, 1482 Broadway (on the Square), at Times Square, New York 



For Rent 
Studio 



Located 

in the heart of 

Jacksonville 

Florida 



Fine open air studio, stage 50x80. Scene 
dock, projection room, dressing rooms 
and offices. Apply to 

Room 908, 220 West 42nd St., New York City 



Naturally such productions as The 
Birth of a Nation, Intolerance, Joan 
the Woman, and A Daughter of the 
Gods, were made on 



EASTMAN 
FILM 



The film that first made motion pictures 
practical, remains to-day a big factor in 
their success. 



EASTMAN KODAK COMPANY, 

ROCHESTER, N. Y. 



HOW TO SAVE MONEY 

Send for our NEW THEATRE CATALOG and get 
in touch with us. 

We have just issued the most complete catalog ever 
published of all goods pertaining to the MOVING 
PICTURE THEATRE. In it you will find a lot of 
valuable information. Sent free upon request. 

AMUSEMENT SUPPLY COMPANY 

Largest Exclusive Dealers to the Moving Picture Trade 

Dealers in Motiograph, Simplex, Edison and Standard Machines, 

Transverters, Motor Generators, Rectifiers 

and everything pertaining to the Moving Picture Theatres 

Third Floor, Mailers Building, 
Cor. Madison St. and Wabash Av., Chicago, 111. 

WE SELL ON THE INSTALLMENT PLAN 



Kalem Can Do Your 
Printing and Developing 



BY THE 




Greatly increased facilities enable us to handle a large 
amount of additional laboratory work — guaranteeing 
the Kalem standard of excellence, praised by the 
trade for TEN YEARS. 

Our PR I MART laboratory process means that long-experienced 
experts handle with supreme skill and care every operation in 
printing, developing, tinting and toning, with the aid of up-to-the- 
minute equipment. 

Our prices, in view of the extraordinary quality of the work, will 
surprise you. Write for quotations. 



KALEM COMPANY 

235 W. 23rd Street New York City 





Id Answering Advertisements. Please Mention the MOVING PICTURE WORLD 



L400 



THE MOVING PICTURE WORLD 



December 1, 1917 






La Cinematografia Italiana ed Estera 

Official Orftm o! the Italian Cinematograph Union 

PUBLISHED ON THE ISth AND 30th OF EACH MONTH 

Foreign Subscription: 20 francs, per annum 

".£.« offic: Via Cumiana, 31, Turin, Italy 



GOLD KING SCREEN 

Perfection in Projection — Ten Days' Free Trial 
Try before you buy is your privilege. 

GOLD KING SCREEN CO., Alius, Oklahoma 



NAME 

War'i Women 

Llttlwt Rebel 

Sal am bo 

Lena Riven 

On the Belgium Battlefield! 

Tht Little Girl He Forgot 

Lure ot New York 

Flame of Passion 


KEELS 
6 
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STAB 

Frank Keenan 
E. K. Lincoln 
Maciste 

Beulah Poynter 
Actual War 
Beulah Poynter 
Jack Seiden 
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PRICE 
$450 
150 
115 
100 
50 
100 
80 
100 


All tlio above are supplied with one, three and six sheet posters and photos and 


other advertising sratis. 

(Kir tores thousand reels of 


one, two 


and three reel subjects 


at 


very 


moderate 


prima Write for bargain lists. 












G. W. BRADENBURGH 




802 Vine St., Philadelphia, Pa. 



llllllllllllllllllllllillllllllllllllllllllllllllllllllllllllllllllllllilllllllllllllll 

BFG ADVANCE IN 
M. P. PHOTOGRAPHY 

Six great scientific improvements make the Universal 
Motion Picture Camera the choice of expert cameramen 
everywhere. Wonder-value at less than half standard mo- 
tion picture camera prices! You want it. 

• -m«.« v «-i«^^ * « MOTION 

UNIVERSAL SSSK 

See how it increases your speed, improves framing, film 
transmission, focusing, eliminates static, etc. New auto- 
matic dissolve ready. 



SCREENCRAFT 

By Louis Reeves Harrison 

Our latest publication on the subject of 
Photoplay Writing. A thought-provok- 
ing, comprehensive treatment of the sub- 
ject, with a sample working scenario. 

$2.00 per Copy Postpaid 

MOVING PICTURE WORLD 

516 Fifth Avenue, New York 

Schiller Bldg., Wright & Callender Bldg., 

Chicago, 111. Order from Nearest Office Los Angeles, Cal. 



WRITE 

FOR 

CATALOG 




Burke & 
James, Inc. 
240 East 
Ontario St. 
Chicago 

Makers of 
Rexo M. P. Film 



IsYourTheatre Worthy 
ANickelANight?// 



That is what it costs to secure the most 

comprehensive reviewing service on Motion Pictures. 

" Screen Opinions " 

The Independent, Comprehensive Reviewing Service 

costs you less than a nickel a day — and by subscribing 
for it, and reading it, you can select the pictures that 
will bring the most money to you. It is surely worth a 
Nickel a Night to safeguard the good name of your 
theatre — so investigate "Screen Opinions." 

Write In for Full Information 



HZ W. Harrison St • the home of CICO products 



KNOWLEDGE BRINGS SUCCESS 



Messrs. Exhibitor, Exchangeman, Operator, and Film 
Men Everywhere: — The moving picture business is one 
of the youngest but one of the leading industries of 
tlic world to-day. We may well be proud to be con- 
nected with it. Are you keeping up? Do you know 
all about it? It will yield larger returns for an equal 



amount of work to the men who know. Each weekly 
issue of the MOVING PICTURE WORLD contains 
more up-to-date information than you can get from all 
other sources. Subscribe now if not already on our 
mailing list. You will get your paper hours earlier 
than from the newsstand and it costs $4.80 less. 






ONE YEAR 

SIX MONTHS 

See title pace for rates Canada and 1 

MOVING PICTURE W( 
516 Fifth Avenue, New Y 



Cut Out and Mail To-day — Now! 



Please fill In the rr,t t 
name of your * neaire . 



In Answering Advertisements, Please Mention the M0VING PICTURE WORLD. 






December 1, 1917 



THE MOVING PICTURE WORLD 



1401 



Duhem Motion Picture Mfg. Co. 

Expert Developing, Printing and Coloring 




CAMERA OUTFITS AND 
RAW FILM SUPPLIED 



CAMERA MEN 
SENT ANYWHERE 




985 Market St., 



San Francisco, Cal. 



THE CINEMA 

NEWS AND PROPERTY GAZETTE 

30 Gerrard Street, W. I. London, England 

Has the duality circulation of the trade in Great Britain and the Dominions. 
All Official Notices and News from the ASSOCIATION to its members are pub- 
lished exclusively in this journal. 

Yearly Rate— Postpaid. Weekly. $7.25 
Sample copy and advertising rates on request 

Appointed by Agreement Dated 7/8/14 THE OFFICIAL ORGAN of 
THE CINEMATOGRAPH EXHIBITORS' ASSOCIATION OF GREAT BRITAIN & IRELAND. LTD 



IF YOU ARE LOOKING FOR 
SOMETHING 

Guaranteed and sold under an advertised 
trade mark, you will find it in the 
market place of the film industry, 

THE MOVING PICTURE WORLD 

THE PAPER GUARANTEEING THE LARGEST 
AND MOST DIRECT CIRCULATION. 

Advertising Rates Upon Request. 



\m 



A Dependable Mailing List Service 

Saves you from 30% to 50% in postage, etc. Reaches all or selected 
lilt of theatres in any territory. Includes name oi exhibitor as 
well as the theatre in address. A list of publicity mediums desiring 
motion picture news. Unaffiliated exchanges looking for features. 
Supply houses that are properly characterized as such. Producers 
with address of studios, laboratories and offices. Information in 
advance of theatres being or to be built. 
W74. 

MOTION PICTURE DIRECTORY COMPANY 



II Fifth Avenue, New York 
425 Ashland Block, Chicago 



Phone— 3227 Chelsea 
Phone 2003 Randolph 



Addressing 

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Multigraphing 

iiiiiiiDiiHiiiiiiigi 



Printing 

111! 



Typewriting 

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Thirty-five Years' Practical Experience 

Foreign and Domestic 
Stained Glass 

for Theatres, Public Buildings, Churches, etc. 

Estimates and Special Designs furnished on application on 

Leaded Lights for Doors, Halls, Staircases, Skylights 

or any stained glass effect desired in your theatre. 

Benjamin Sellers & Sons 

79-84 Bible House, New York City 



Send For Our 

New Theatre Catalog 

Eighty full-page illustrations — many in 
colors — of theatres we have ornamented. 




EMPRESS THEATRE, LANSING, MICH. 

Geo. J. Bockmann, Architect, Flint, Mich. 

Our new catalog will give you many valuable 
ideas of theatre design and arrangement. 



Send Plans for Special Designs of 

Ornamental Plaster Decorations 



THE DECORATORS SUPPLY CO. 

Archer Ave. and Leo St. CHICAGO, ILL. 



RICHARDSON'S 

MOTION PICTURE 

HAND BOOK 

FOR MANAGERS and OPERATORS 

Published by 

THE MOVING PICTURE WORLD 

A carefully prepared guide to perfect 
projection. 

An invaluable help to every individual 
in the trade who has to do with the me- 
chanical handling of motion picture film 
or the management of a moving picture 
theatre. 

Over 680 Pages of Text. Illustrations 
include detail diagrams of the leading 
makes of projection machines. 

Snbstantlally Bound In Red Cloth, $4.00 

Sent Postpaid on Receipt of Price by 

MOVING PICTURE WORLD 

516 Fifth Ave. 917 Schfller Bldg. Wright & Callender Bldg. 
New York City Chicago, III. Los Angeles, CaL 



In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



1402 THE MOVING PICTURE WORLD December 1, 1917 

Do You Know 

What the Other Fellow 

Is Doing? 

"Mind your own business" is a trite saying sometimes used to point 
Lhe way to success. 

But "minding 3 T our own business" in the moving picture industry 
means a lot more than a literal interpretation of the words might 
seem to indicate. 

If you're an exhibitor in Tallahassee, an exchangeman in Walla 
Walla, or a producer in Kalamazoo, there are a lot of things hap- 
pening every day which materially affect your business and yet 
never come' to your attention if you are merely "minding your own 
business." 

It is essential that "you know what the other fellow is doing"! 
And by the other fellow we mean not only your competitors and 
your friends in your own particular locality, but, more important- 
ly, the powerful agencies throughout the country that are work- 
ing either against you or for you. 

THE MOVING PICTURE WORLD is the most highly accredited 
clearing house for information concerning the moving picture in- 
dustry. 

THE MOVING PICTURE WORLD is constantly on the job to let 
"you know what the other fellow is doing." 
It is your one-hundred-per-cent. efficient policy insuring success. 
And, what is more important, it is constantly in the van of every 
movement looking toward the safeguarding and solid advance- 
ment of the best interests of the entire moving picture industry 
-and the safeguarding and solid advancement of the best inter- 
ests of the entire moving picture industry means a surer, a more 
profitable and a happier existence for every individual in the in- 
dustrv. 

Subscribe to the MOVING PICTURE WORLD today— for from any 

single issue you can get information worth ten times the price of 

your yearly subscription . 

Support it all the time — for we are supporting you, and your co- 

ope ration "strengthens our hands" to continue to serve your best 

interests. 



Domestic - 


- $3.00 


Canada 


- 3.50 


Foreign - 


- 4.00 



December 1, 1917 



THE MOVING PICTURE WORLD 



1403 




JUDGES OF PERFECT PROJECTION 
RECOMMEND 

UNITED THEATRE EQUIPMENT CORPORATION 

SERVICE 





POWERS 6B 



Velvet Gold Fibre Screen 

Is the Last Word in Projection Screens. 

U. T. E. Arc Controller 

Helps the Operator and Improves Your 
Projection. 

National Carbons 

Give Brilliant, Steady Light. 

Novelty Slides 

Are Up to the Minute and Beautiful to 
Look At. 

Fulco Specialties — P. T. E. Condensers — 
U. T. E. Film Cement, etc. 




HALLBERG 



MOTOR 
GENERATOR 



"Everything for the Motion Picture Theatre Except the Film" 



BRANCH 

New York, N. Y.— 729 Seventh Ave. 
Boston, Mass. — 129 Pleasant Ave. 
Philadelphia, Pa.— 1233 Vine St. 
Pittsburgh, Pa.— 940 Penn Ave. 



OFFICES: 

Cincinnati, O.— 115 W. 7th St 
Detroit, Mich.— Peter Smith Bldg. 
Omaha, Neb. — 13th and Harney Sts. 
Minneapolis, Minn. — 16 N. 7th St. 



Cleveland, O. — Columbia Bldg. 

U. T. E. SALES AGENTS: 

Kansas City, Mo.— K. C. Machine & Supply Co., 813 Walnut St. 
Des Moines, la. — K. C. Machine & Supply Co., Utica Building 
Chicago, 111.— E. E. Fulton Co., 154 Lake St. 

"EDISON" MAZDA LAMPS, REGULAR AND PROJECTOR TYPE. IN STOCK AT ALL BRANCHES 

UNITED THEATRE EQUIPMENT CORPORATION 

H. T. EDWARDS, Pres. J. H. HALLBERG, Vice-Pres. 

Executive Offices: 1604 Broadway, New York 



14(14 



THE MOVING PICTURE WORLD 



December 1, 1917 




putting it Qvw" 



Time — ■ Ike Present 
Umpire ~-~Jlte Jludiettee 
Game — ' Success 
Vlaee^JSw? Ikedtv? 




j^ere* gpod mm Subjects 
JLv doubled in valuo-^ 

Distinctive ^Projection 
Powers Cameragraph 



NICHOLAS POW6G COMPANY 

^ioru2<3.r-s or "Projection^ 

QO Gold St/Now york.N-y- 




i 




>L 34, No lO 



December 8, 1917/ ^^ Price 15 Cents 



\/\ 



i- 



>a 



J 1 



'•£** 



v, 



*»# 






Founded. 



%» » ii ~ ■ . . . . i^.. - ■ . ■ — - — m 



V 



r* 



' SB i 



1L 






:m 



ft 



■* 



\ 



if 






^> 



y 



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pictures 



Small exhibitors have 
found that they reap 

big profits on 
Goldwyn Pictures.which 
are quickly available to 
them at moderate rentals 



Chalmers Publishing Company 516 Fiftfa, Ave.i^ew York .^ 






1406 



THE MOVING PICTURE WORLD 



December 8, 1917 








UPERSENSITIVE TO THE TRAGIC" a Critic said at his first sight of 
Miss Mildred Harris. In little Linnie's horror'Stricken eyes we read a pure 
young girl's first awful terror before the undraped, grisly skeleton of Life. 

Through those unguarded gateways, we see almost unwillingly down into her 
immortal soul — behold a human being writhing, unhelped, in pitiful torment. 

This, syrely. is what men call Talent — raised to the «th power. 

"The Price of a Good Time" is from "The Whim" by Marion Orth. Produced with indescrib' 
able richness of sympathy and setting by Lois Weber — the Belasco of the Screen. 







IPKOOTUCinKDNi 

INC. 

1600 BROADWA Y, NEW YbRK 



GEORGE K. SPOOR presents 

TAYLOR HOLMES 



The star with the contagious 

smile who has taken the film 

world by storm- 

COMING SOON 

in the 

ULTRA FEATURE 






W 



w 



m 



the story by 



m\ 




1408 



THE MOVING PICTURE WORLD 



December 8, 1917 



. 




In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



December 8, 1917 



HE MOVING I'lCTUKK WORLD 



1409 




SEE IT-AND-YOU'LL BOOK IT 



GO see "THE MYSTERY SHIP" at your nearest Uni- 
versal Exchange. Ask them to project the first few 
episodes — see with your very own eyes the terrific 
smashes in Episode No. 1, and the rest. Be amazed at 
the colossal punches in No. 1 — in the dynamiting of the 
$35,000 set. See the three well known Universal Stars 

Ben Wilson, Neva Gerber, Kingsley 
Benedict and Big Cast 

in the fastest serial action you've ever seen on any screen. 
Don't book any serial till you've seen as much as you can 
see of "THE MYSTERY SHIP." Then, after you've wit- 
nessed thrills that will amaze even an old-timer like you, 
judge for yourself how the public will fairly "eat it up." 



<<r|-«HE MYSTERY SHIP" is the first "made-to-order" 
serial for Ehibitors and public alike. Conceived, 
written and produced TO GET THE BIG MONEY 

FOR EXHIBITORS and to give the millions of fans those 

thrills and a calibre of serial photoplay action they've 

never seen before. 

It's a tremendous story, with THREE big Stars, whirl- 
wind action, and it's going to sweep the country from 
end to end. 

Get in line for 18 weeks of sure-fire profits. Communi- 
cate immediately with your nearest Universal Echange 
for booking or reserve date. DO IT TODAY. Don't let 
your competitor beat you to it. 



UNIVERSAL FILM MANUFACTURING CO. 

CARL LAEMMLE, President 

"The Largest Film Manufacturing: Concern in the Universe" 

1600 BROADWAY, NEW YORK 



1410 



THE MOVING PICTURE WORLD 



December 8. 1917 



1KB 



CRtKHEN LEDFRER 



r< 



LADY 



HBliiiiiTT 



lilll 



I America's Greatest 

Child Actress 

/ Little ZOE RAE, Feature Star, acknowledged 

/ the greatest child actress in pictures to- 

/ day, brings to you in "THE SILENT 

LADY," a feature play, a featured star, a 
feature story and a feature cast. The great 
American public's love for this wonderful 
child actress gives you the opportunity 
to play capacity. Book little ZOE RAE in 
"THE SILENT LADY." Play it up big. 
Your patrons will come back for more 
of this same character. Book thru any 
Universal Exchange. 

Universal Film Manufacturing Co. 

CARL LAEMMLE, President 

"The Largest Film Manufacturing Concern In the Universe" 

1600 Broadway New York 






■ 



W^'S 



V- ■ 



i»«* * 



la AaawarfBK Advertisement!. Please Mention the MOVING PICTURE WORLD. 



@)PICTURES 



CLARA 
KIMBALL 6 
YOUNG 1 

AND HER OWN COMPANY 

l 
present - ' 

"SHIRLEY KAYE" 

By Hulbert Footner 

Scenario by Margaret Turnbull 

Directed by 

JOSEPH KAUFMAN 






***» 






* 



JC' 



it 



m 



rare 



wm 

1 T *.'*«*. 



m& 



■■■■■■■■ ■■■■■■■■ 






2Jf fj 



DISTRIBUTED UV 



S m LEG T PIC T'U.R E S CORPORATION 



7<in w 1 1. t ■„ -\7 x- — i r - fit.. 



^PICTURES 







.-'•'.- 



JOSEPH U. SCHENCK 

presents 

NORMA 
TALMADGE 

in 

"THE SECRET OF THE 
STORM COUNTRY" 

(A S quel to "TESS OF THE STORM COUNTRY") 

From the novel of the same name by" Grace Miller White. 

Picturized by Mary Murillo and Courtney" Riley* Cooper. 

Directed by Charles Miller 

The pinnacle of popular success — "Pan- 
thea," "Poppy," "The Law of Compensa- 
tion," "The Moth," and now "The Secret 
of the Storm Country." 



DISTRIBUTED BY 



SELECT PIG T U R E S CORP OR ATI ON 




[^PICTURE S 







SELECT PICTURES CORPORATIOM 

presents 

ALICE 
BRADY 

in 

"HER SILENT 
SACRIFICE " 

Directed by EdvJard Jose. 

Scenario by Eve Unsell, from the play* "The Red Mouse" 
by* Henrj) J- W. Dam. 

As a select star Alice Brady will eclipse 
even her notable performance in "Bought 
and Paid For," "Maternity" and other 
favorites. "Her Silent Sacrifice" is a 
notable beginning! 







fe 










I -V "». 




^*" 




EIGHTEEN •" CORKERS YEARLY — JU5T- LIKETHE ; SAMPLE ■ U 

FUN--ART COMEDIES ARE 5L'ILTTO-5ELL~THE-MOREYOU-5EE'-THEI v IORl' YOUWANT ? 

THAT'SWHY-WEDON'TTIEYOUUP-ON' CONTRACTS. 

\w cu) /^ *%? y^s. f£^_ 



^ nn mm 



PARALTA PLAY3 



PICK OF THE PICTURES 



J. Warren Kerrigan 



IN' 



"A Man's Man" 



Screen Version by 
THOMAS G. GERAGHTY 



Written by 
PETER B. KYNE 



DIRECTED BY OSCAR APFEL 



". . . With J. Warren Kerrigan in "A Man's Man" 
as the attraction, we did a phenomenal business all 
last week at Clune's Auditorium, seating over 3000, 
breaking the house record on Saturday night, and 
being compelled on both Monday and Saturday 
nights to turn away more people than we could 
accommodate inside. 

"At the matinees, on practically every day, the 
line up for the second show extended a block long 
or more . . . ." 

Clune Theatre Company 

(SIGNED) W. H. Clune 
Los Angeles, California 



The Proof of a Picture is in the Box Office 



I 



PARALTA PLAYS, Inc. 



729 SEVENTH AVENUE 
NEW YORK CITY 



CARL ANDERSON, President ROBERT T KANE, Vice.-Pres. 

JOHN E DeWOLF, Chairman Directors HERMAN KATZ, Treas 

NAT. I. BROWN, Secretary and Gen'l Manager 



Distributed By 

W.W. HodkJnson Corporation 



•i 



PARALTA PLAY5 



PICK OF THE PICTURES 






I 

r. 



The Second Paralta Play 



Bessie Barriscale 



IN 



"Madam Who?" 



Screen Version 
MONTE M. KATTERJOHN 



Written by 
HAROLD MacGRATH 



DIRECTED BY REGINALD BARKER 



The Secret Service Classic 



The Third Paralta Play 



Henry B. Walthall 



IN 



"His Robe of Honor" 



Screen Version 
JULIAN L. LAMOTHE 



Written by 
ETHEL and JAMES DORRANCE 



DIRECTED BY REX INGRAM 



". . then may ye also do good, 
that are accustomed to do evil." 

Jeremiah, 13:23 



ROBERT BRUNTON, Manager of Productions. 



Distributed By 

W.W.HodkInson Corporation 








December 8, 1917 



THE MOVING PICTURE WORLD 



1415 



,, - 




Passing the 6000 Mark 



O 



CTOBER 28TH, 1916, we advertised that there were 5,000 exhibitors 
in America showing Paramount Pictures, and that seemed re- 
markable 



it was remarkable. 

But — today there are well over 6,000 theatres showing the pictures under 
the Selective Star Series Plan. 

In the city of Minneapolis, with a population of 343,466, 
we have 20 theatres showing Star Series, solid bookings, 
every star. 

Again, opening the Sales Department record at random, 
we find in the city of Detroit, with a population of 
900,000, 43 theatres showing solid bookings on every 
star under the Star Series plan. 

There are more theatres in the above mentioned cities showing Para- 
mount Pictures released prior to August 5th — Mack Sennett Comedies, 
Arbuckle Comedies, and other short subjects — that have not as yet arrived 
at the Star Series point. But, the figures given above are Selective Star 
Series, only. 

6,000 Theatres Showing 

^aramount^ Grtcra£t 



^Pictures 



there must be a reason 

there is a reason — several in fact, and they are very simple. 

Paramount and Artcraft Pictures feature the best "drawing stars" of the 
screen. 

Paramount and Artcraft Pictures are constructed on the best stories, litera- 
ture and the drama, ancient and modern, affords. 

Paramount and Artcraft Pictures are produced by an organization made 
up of the best brains and the best facilities that unlimited resources can 
provide and human ingenuity can devise. 

Paramount and Artcraft Pictures are distributed on a plan fundament- 
ally sound and equitable in every detail. 

These are the reasons for an increase of 1,000 accounts in one year, and 
when Paramount or Artcraft Pictures go into a house, they generally 
stay 

-and many a house has stayed on that account, but that is something 



else- 




the point is — are you succeeding too? 




FAMOUS PLAYERS -LASKY CORPORATION 

' ADOLPH ZUKOR Prrt JESSE LLASKY l\r Pm CECILS DEMILLE Dr^mv G*/*nl 







"i - 



wKMKBKHk 



1416 



THE MOVING PICTURE WORLD 



December 8. 1917 



Douglas Fairbanks 



■n Reaching for 
the Moon* 



•Stov-y by • ' 
ANITA LOO 3 

JOHN EMERSON 
Directed by 
JOftN EMER30N 




An excellent current of genuine humor, and a highly rea- 
sonable romance fares along calmly as a background for the 
athletic hero's prodigious exploits. New York Herald. 

Ho climbs the outside of a five-story palace as a fly crawls 
along a window pane, and dives from bridges into Venetian 
canals to escape the assassins. When cornered, he fights his 
way through whole regiments. jjew York World. 

Douglas Fairbanks' Production 

assures exhibitors of an Artcraft Picture, that can be played 
for many days to "capacity," enabling the exhibitor to elimin- 
ate many expenses attendant upon short "runs," thereby in- 
creasing his profit many fold. 




S FAMOUS PLAYERS -LASKY CORPORATION 

ADOLPH ZUKOR Pits JESSE LLASKY Vxt Pro. CECIL B DE MILLE BmaswOtnml 



T 




B 1 

: 



December 8, 1917 



THE MOVING PICTURE WORLD 



1417 




In Answering Advertisements. Please Mention the MOVING PICTURE WORLD. 



1418 



THE MOVING PICTURE WORLD 



December 8, 1917 



.Joseph jM.ScHencK presents 

FATTTARBUCKLE 



xjn 



A Country Hero = 

Buckle Up to 
Arbuckle 

and watch your box office ex- 
pand. Get in on 'The Country 
Hero," the best "admission" 
tonic and grouch cure ever put 
over by "The Prince of Mirth." 

Each laugh is worth many ad- 
missions. 

Get in now. Get in big and get 
in long. 




Cpa mmoiuvb 



tiyA 



In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



December 8, 1917 



THE MOVING PICTURE WORLD 

WHO 15 NUMBER ONE ? 



1419 



+ «»». 




2006 



EXHIBITORS TRADE REVIEW 



Volume 2. Number 25. 



: 



HOW DID THAT PICTURE GO AT YOUR THEATRE? 




WHAT IT DID FOR GDRDDN IT WILL DD FDR YDD 



1420 THE MOVING PICTURE WORLD December 8, 1917 



"WE PAY THE TAX' 




"First National" Release Dates 



December 3 

"ALIMONY" 



December 17 

Mme. Petrova's 

First Petrova picture 

Daughter of Destiny" 



.. 



December 31 

( Approximately ) 

Herbert Brenon 

Presents 

"EMPTY POCKETS" 

By RUPERT HUGHES 

♦ 

Early in January 

CHAPLIN'S FIRST 



/^%<7^/^. S^J&&7^£^,- " Protected' 





GREATER COMEDY 

Foreign rights controlled by Wm. Vogel Productions, 
Inc., Longacre Bldg., New York City. 

Bookings now at all "First National" Exchanges 

The First National Exhibitors' Circuit, Inc. 

18 East 41st Street, New York City 

1b Answering Advertisements. Please Mention the MOVING PICTURE WORLD. 



December 8, 1917 



THE MOVING PICTURE WORLD 



1421 



cc 



ALIMONY 



53 








Actual Scenes 

and Titles 



But 
for 



Mrs. Flint: 
I did it all 
you !" 
Turner: "No, 1 
tell you! I don't 
love you! I 

couldn't love 
you." 



Mrs. Flint: "A 
worried man in- 
variably turns to 
a woman for 
consolation. My 
husband will 
prove no excep- 
tion. Then my 
detectives will 
make some 
notes." 



The crooked at- 
torney to Mrs. 
Flint: "Now 
we've got them 
married — and if 
I don't sting him 
for a hundred 
thousand alimony 
my name isn't 
Elijah Stone." 



Marjorie: "This 
agreement, ar- 
ranged without 
my knowledge, 
is a wicked 
thing. When you 
ask me to sell 
my baby for ali- 
mony — No! I tell 
you — I won't do 
it!" 



Mr. Flint: "Then 
why did you 
marry me?" 
Mrs. Flint: "For 
your money — and 
that's what I am 
going into court 
for — not to plead 
for a favor, but 
to demand my 
right — Alimony." 



Howard little 
suspected she 
was feigning ill- 
ness. He did not 
know she was 
the hired tool of 
a crooked divorce 
lawyer. 



Mrs. Flint: 
" — and when the 
divorce decree 
has been granted 
we shall not 
have to be so — 
careful." 
Mrs. Flint's 
smiles were all 
for Turner. Her 
husband was use- 
ful only as her 
banker. 



Even while Mar- 
jorie sought for- 
getfulness with 
the children, 
Mrs. Flint and 
the crooked at- 
torney were mak- 
ing their last 
desperate effort 
to separate her 
from her hus- 
band. 



"If it's good enough 
for the Tirst Na- 
tional/ it's good 
enough for you." 

Alimony is a picture the whole family can see with profit and remember with pleasure. 
The story's the thing in Alimony — and every member of the cast fits his part like a glove. 
It is a quality production. Supervised bv Robert Brunton, formerly art director with Triangle — Directed bv 
Emmet J. Flynn, formerly with D. W. Griffith, also producer of several Mary Pickford releases. 







1422 



THE MOVING PICTURE WORLD 



December 8, 1917 




M THE ORIGINAL MAIL ORDER FILM DISTRIBUTORS HHHHHH^ 



WHOLESOME 




PICTURES 



ANNOUNCING 

THE FIRST WHOLESOME COMEDY 

REX ADAMS 



WITH 





"HIS AWFUL 
DOWNFALL" 

A Single Reel Scream of Continuous 

"Wholesome" Lau&hs 

Book These 
Today! 

"THE PENNY PHILANTHROPIST" 

The Supreme Screen Offering 
7 Parts — From Clara Lau&hlin's Famous Story 

"CINDERELLA^ MAGIC SLIPPER" 

Booked in All Ascher Theatres, Chicago 

Exhibitors— We Book Direct 
and Pay Express Both Ways 



■iiiiii Jiiimiumiinii 



Ct ~ WRITE OR WIRE 

Oltimg: "LITTLE RED RIDING HOOD" 



peggy oneill WHOLESOME FILMS CORPORATION 

and 

RALPH MORGAN 



Milton Daily, Pres. 

CHICAGO 



THREE SCENES FROM "CINDERELLA AND THE MAGIC SLIPPER 




In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



Pathe 





HE'S GOOD POP A LAUGH 

IN EVERY SCENE HE'S 

DIFFERENT FROM *ANY— 
SCREEN COMEDIAN YOU 
EVER SAW and YOUP AUDIENCE* 
WILL BE FOP HIM STRONG- 

WATCH FOP HIM- 
HE'S COMIN&— 




Pathe 




IOBI 
REASONS- 

I. It's a PATHE serial- it must b<? qood 

2. It has an excellent storq written bij men 
who know how- Arthur B. Peeve and (ha* A loque 

3. DORIS KENYON is the star 

■4. SHELDON LEWIS, who qot a qreat follow- 
inq in 5 ! he Exploits of Elaine and 'Ihe Iron Claw." 

S.Feature production 




READY 

.. now- 



SHELDON LEWIS 




WHV YOU SHOULD 
QOOK 

7he HIDDEN 

000 riAVN^} DDDD 

O A biq advertisinq and publicity campaign 
with full novel ization in the best news - 
papers in the country 

7 Splendid box office value 

8. ARLINE PRETTY 

9. MAHLON HAMILTON 

10. It is sure to please the most critical motion 
picture patrons •;;• 

SEE IT- 
BOOK IT I *> 



Pathe 








r~ 



PMam 




IPENE CASTLE. willowu, person 
if/cation of grace, beautiful and 
with wonderful personality 

FPANK KE£NM, strong, rvgged 
and qreat actor 

BESSIE" LOVE, the seventeen uear 
old qirt who has accomplished great 
things and for whom every critic 
has prophesied even greater^ 
things 

FANNIE WAQD. one ofscreen- 
dom's most celebrated stars, box 
office attraction extraordinary 

BPYANT WASHBURN. /na^r 
oi subtle humor get ab/g drama- 
tic 

PEARL WHITE, queen of thrills 
chosen favorite of the photoplay 
fans of the world , 

These are stars of the PATHE PLAYS', 
quality features tor your house, 
for every house. In these plags brains 
moneg ond skill are combined 



TFILra 




IRENE CASTLE 

the best known woman in Amer- 
ica is presented in 

VENGEANCE- 
IS MINE 

adapted from -the sforu bii^ — 

John AMoroso 

Produced bu^-~- ASTRA 

If your audiences like a plau which is 
full of acfion, with a thread of musteru^ 
and suspense running through it (and 
*har audience does not) here is the 
plau tor uour house! - 

RELEASED DECEMBER lb** 



fethe 



PATHE \S PROUD TO 
PRESENT TO AMERICANS 
THE WONDERFUL FIVE 
REEL 




S*}or absorbing interest for 
educational value, for the ex- 
traordinarily comprehensive idea 
it (jives as to the greatness of 
effort put forth bu our gallant 
allu, this picture has no peer. 
7he aeroplane battle above 
£y the clouds is the greatest motion 
\ y picture thai has ever been taken. 
' Itprobablu will never be equaled- 

Photoqraphed by the cinematoqrophk 
division of the 7rt>nch Jrmt 




December 8, 1917 



THE MOVING PICTURE WORLD 



MAYFAIR.FILM 



CORPORATION 




BECAUSE 



1. It is a hundred per cent production. 

2. It is a sure fire box office attraction. 

3. Like a Liberty Bond, it is safe and certain. 

Sales Agents 

SHALLENBERGER and PRIEST 

Times Building, New York 

MAYFAIR FILM CORPORATION, 10 Wall Street, New York 







la Aumrini Advarttaements. Please Mention the MOVING PICTURE WORLD. 



1424 



E MOVING PICTURE WORLD 



December 8, 1917 



MMtMMk*M*M*MMMM**MI 



h**M****^t*M 



S TAN DARE) 



) yrru"< 



William 
presents 




THE SPY 

Staged by Richard Stanton 

THE KAISER EXPOSED 
AMERICA AWAKENED 
TO HER OWN PERILS. 

Timely Vital 



Booked in the open market 
as an individual attraction 



'William Fox 

presents 




ALADDIN^ 

WONDERFUL 

LAMP 

FKANCIS CARPENTER 
VIRGINIA LEE CORBIN 

Staged by C. M. and S.A.Fraviklw 



Booked in the open market 
as an individual attraction 



miiiiiiuiiiiiiiiHiiiiiiiiiiiiiiiitt^^^^ 



FOX FILM 







»<»**••-<*>* ■ m* 






!ecember 8, 1917 



THE MOVING PICTURE WORLD 



1425 



■ J ■ ' ' - - - ' * * " ■ 



— z 



i— 



William Fox 

presents 



! 



WILLIAM FARNUM 

IN 

WHEN A MAN 
SEES RED 

FROM THE SATURDAY EVENING 
POST STORY "THE PAINTED I ADY" 
BY LARRY EVANS 

Staged by Frank Lloyd 

Booked in the open market 
as an individual attraction 



'"William Fox 

presents 




THEDA BARA 

TkeROSE of 

BLOOD 

A 1918 VAMPIRE 
FOT{ LIBERTY 

Staged by J. Gordon Edwards 

Booked in the open market 
as an individual attra.ction 






M 



LF> O RAT I ON 



142!) 






THE MOVING PICTURE WORLD 



December 8, 1917 



\ >>iin 



=5* 



•■• 



S TANDARD 



William Fox 
presents 



JACKAND THE 

BEANSTALK 

with. 

Francis Carpenter and 
Virginia Lee Corbin. 

$ta.4ed by 
CM.& S./f.Franldin. 

Booked in the open market 
as an individual attraction 




'William Fox 

presents 




THE HONOR 
SYSTEM 

Staged by R.AWalsh 

The Greatest Human 
Story Ever Told. 



Booked in the open market 
as an individual attraction 



.. ,, ■/.:■■:.:..■•; ,/. ■.;:: 



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FOX FILM 



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December 8, 1917 



THE MOVING PICTURE WORLD 



1427 



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PI C T U R E S 



~~~ " 




William Fox 

-presents 




WILLIAM FARNUM 

in 

^CONQIJEROR 

Staged by R.A.Walsh 

Titanic drama o£ 
American history 



Booked in the open market 
as an individual attraction 






'William Fox 

presents 



miitumiiinii..... 




TREASURE 
ISLAND 

Adapted from 
Robert Louis Stevenson's 
thrilling story - - - • 

Francis Carpenter— 
Virginia Lee Cprbin 



Booked in the open market 
as an individual attra.ction 



IP O RAT ION 



uui 




1428 



THE MOVING PICTURE WORLD 



December 8, 1917 



H 



S TAN DARD 



William Fox 
•presents 



'"William Fox 

presents 





THEDA BARA 

IN 

CAMILLE 

BY ALEXANDER DUMAS 

A GREAT HISTORICAL 
LOVE STORY 

Staged by J. Cordon Edwards 



Booked in the open market 
as an individual attraction 



' • ' ' ' ' • 



WILLIAM FARNUM 

TLHEARTo/ 

A LION 

A GREAT BIG 5TIFF 
PUNCH IN THE HEART 

Stated by -Frank Lloyd 



Booked in the open market 
as an individual attraction 



FOX FILM 



December 8, 1917 



THE MOVING PICTURE WORLD 



1429 






"William . 
presents 




THEDA BAM 

DU BARRY 

Staged ly J.Gordon Edwards 

Story of the greatest 
adventuress in the 
history of France 

BARA'S GREATEST ROIE 

Booked in the open market 
as an individual attraction 




"William Fox 

' -presents 




A DAUGHTER 
OF THE GODS 

WITH 

ANNETTE 

KELLERMANN 

MILLION DOLLAR PICTURE 

Booked in the open market 

as an individual attraction ' 



LP O RAT I ON 



) 



THE MOVING PICTURE WORLD 




December 8, 1917 



THE MOVING PICTURE WORLD 



1431 



STANDARD 
PICTURES 



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DO YOUR CHRISTMAS BOOKING EARLY | 

Only one more month before | 

school closes when Santa Claus £ 

will deliver his bulging bags of j 
Bullion to the exhibitors <*^ 



iA* 



Write your letter to Santa Clans now- 
in care oF the nearest Fox branch manager 

FOX FI1/M CORPORATION 

V 



\4SZ 



THE MOVING PICTURE WORLD 



December 8, 1917 




December 8, 1917 



THE MOVING PICTURE WORLD 



1433 



FOX SPECIAL FEATURES 

December Releases 






Jewel Carmen 

^ Jhe Radiant Beauty 

in 



mmm 



Staged by Frank Lloyd who directed 
"Les Miserables', "When A Man Sees Reef 
and "A Tale or Two Cities" -■•.•-• 




Other December Releases 

Geor£eWalshmTHE PRIDE /NEW YORK 
June Caprice in UNKNOWN' 0,74- 
Virginia Pearson in STOLEN HONOR 

(contract -now at your Fox. 
branch for these prize punches. 

FOX FILM CORPORATION 



1434 



THE MOVING PICTURE WORLD 



December 8, 1917 



^William Fbx presenti 



^ffoiMemak&rs 

\J Heady Dec. Q& / 



JANE -^ >. ^ 
KATHERINE 




Jooc BAM~ GRANDS 
Supported by compatw of adults 




Box off ice asset -100% 
Due to popularity 




Publics favorites -100% 
Due to ability 



Prestige for fhea.tre.~100! 
Due to advertising 



Some of the characters 




Mrs. Lehr. 



STANDARD 

FOX FILM < 



MS 



December 8, 1917 



THE MOVING PICTURE WORLD 



1435 



^William Fox presents 

"TmnblemakB 

1^7 Ready Dec. 9 fe / 

Gomedy-drama Strom plot 

of interest to adults and yomm folks too 




Some of the characters 



A picture backed by-100% 
Unusual publicity 




A picture backed by-100? o 
Attractive poster ads 




1 
A picture well adapted-1001 
For holiday season 





Katherine 



Job Jenkins 




Daniel Whitcomb 



PICTURES 



RPORATION 



1436 



THE MOVING PICTURE WORLD 



December 8, 1917 



Mv\II II XI II II 



!K £5S£g -^ IS^^m mmmm 



\^m / 'wehave completed fdurTictum 
■ /y S< before We announced 
\0^mto the comedy f rem . ... 




: PYRAMID 



?« 



TI H II II 



nder the old rale. they 
announced eiqhi picturer 
before they had begun ONE A 




§111 







SENSATIONAL 
NOVEL 
HIGHLY LAUDABLE 

TVoW complete andreadij % %, 
for your apprpVaL iik. ; 

and ' 'M,~- 

Ive will not taftc bunhesf to dim- 
one until We hgve demoriffmfed 
by these four. ouramhnjTommfi^^''' 

*£■*{■ <3 y&Cll ." All two reels in length 



mi 

■ ''■■'■■ \ MM 



W W\ M 



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NOW READy TO SHOW 

Wand OUT" mCHblP: 



4'jMh 




A WILD HOUR. IN A 
WILD HOSPITAL 



RARE HUHGR- PRETTV GIR1# 
HOT b E AG H W RPUG H WO^mfS' 



LOVE and LUNCH" "EAUTlEyAHDMHdr 



EVEN A DOUGHNUT MAS 
ITS COMEDO TOUCHES 



ig» ME lit HER HAP TO BECOME A WAITER 

irtfAVEWS TROUSERS AS SECURITY 

fkaiurihq Silk 



RAY 




The Most Unusual Eccentric Comic the 5cx^eh\lis ever known 




■?',:■: 



■„,*?'■ 



franchise Rights to the TMnty-fowr Comedies 
We will produce a year now being granted. 

PY i&AMID COMEMBSV 

220 WEST 42 hd STREET, NEW VOPK CITV 



■ ■■ ■ ■■!■■ ■ MM ■■■■■■■■■■■■■■■■■ ■ ■■ ■■■! !■■ ■ ■■ ■■ , ,, , MM , ,fl 



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December 8, 1917 



THE MOVING PICTURE WORLD 



14.57 



Mr Edideign Bu yeo 




5CHLE 



la Aaawariag Advtrti.«..uti. PImh r.'wti.. th. MOVING PICTURE WORLD 



1438 



THE MOVING PICTURE WORLD 



December 8, 1917 




New York Tribune: 

"EVERY MOTHER WHO HAS GIVEN 
HER BOY TO HER COUNTRY SHOULD 
SEE 'OVER HERE.' 'Over Here' shows in the 
minutest details how our soldiers are made fit to 
go 'over there.' ANY ONE WHO IS INTER- 
ESTED IN WINNING THE WAR WILL BE 
INTERESTED IN THIS PICTURE." 

Moving Picture World: 

" 'Over Here' is- strongly imbued with the spirit 
of patriotism, not alone through the nature of the 
picture itself, but by means of subtitles which are 
stirring and which make the.. picture an inspiration 
to work and fight for the 'freedom of democracy.' " 

VARIETY: 

" 'Over Here' is a two-reel picture distributed by 
World, showing in a most interesting and often a 
most inspiring way how the big cantonments arc 
created for the reception of our troops. 

"The main interest in such a production, aside 
from the patriotic feature, which is exceedingly com- 
pelling, is the speed and efficiency of the entire pro- 
ceeding. 'Over Here' winds .up _ in a blaze of 
fervor." 



Motion Picture News: 

" 'Over Here' will be .a worthy addition to any 
and all exhibitors' programs. It is timely, instruc- 
tive and presents a pictorial review of activities in 
which we are all interested. A worth-while picture 
which the exhibitor of every neighborhood can book 
and be assured that he will have presented a picture 
that every patron has enjoyed." 

Sunday Telegraph: 

" 'Over Here' — incidentally a most appropriate 
and effective title — is a very graphic motion picture. 
It is needless to say that it will be given an en- 
thusiastic reception wherever shown. It is an enter- 
taining and informative picture which everyone will 
be eager to see." 

Dramatic Mirror: 

"The picture has great informative value in that 
it shows the people of this country what can and 
has been dene with their dollars in government pre- 
parations. 'Over Here' is calculated to interest all 
classes of theatre-goers." 

WORLD - PICTURES 
Exclusive Sales Agent 




Read the above endorsement which the Western Exhibitors 
have issued concerning Triangle's stand on the war tax ques- 
tion. Triangle will not pass the 15 cents per reel tax on 

to the exhibitor. 




"THE SUDDEN GENTLEMAN" 

with William Desmond 

The humorous adventure of this big-muscled Irish smithy who becomes guardian of a spit-fire heiress 
will make your ticket machine hum. An Irish play never fails. 

Released December 2 






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"THE SHIP OF DOOM" 

with Triangle Players 

The terrific struggle of rough sea-faring men over a wisp of a girl, will make this a money-producer 
for you. The most remarkable sea-drama of the season. 

Released December 2 















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Keystone Comedy 

"AN ICE MAN'S BRIDE" 

It's a red-hot, laugh-after-laugh comedy that will make your folks want more. It will bite off a new 

Keystone Record. 

Released December 2 



Wg~ A tremendous production 



• 




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is June 








B.A.ROLFE presents 

VIOLA DANA 

in the most sensational production cfihej/ear 

BLUE JEANS 

> Tears - thrills- deep pathos and bright sunshjne * 
Directed by John H.Collins from Joseph Arthurir famous 
Melodrama -Adapted by June Mathis and ChavlesATaylor* 

Seven Acts -The Picture of Pictures 
Positively No Bookings until after track showings! 







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December 8, 1917 



THE MOVING PICTURE WORLD 



1439 



(Mdwy 





icturcs 



2 ___i 



This Is A Time To Make 
Friends instead of Profits 



GOLDWYN PICTURES organization recognizes that 
in these trying days the exhibitors of North America 
must make profits. This is the day to make exceptional 
effort and the direct result of such effort by any producer 
is exceptional productions. 

Big pictures — powerful, vital stories and tremendously 
popular stars — today are the only means of attracting big 
audiences into your theatres. And the four biggest pro- 
ductions immediately available in the motion picture in- 
dustry today are Goldwyn attractions, released as follows: 

MADGE KENNEDY in "NEARLY MARRIED" by Edgar 
Selwyn. A play many times as dramatic and joyous as the 
great laughter-making hit "Baby Mine." A story of situations 
and thrills; filled to the brim with wonderful comedy. Re- 
leased November 18. 

REX BEACH'S greatest story, "THE AUCTION BLOCK," 
one of the most dramatic pictures ever made and possessing 
greater drawing power than his noted screen successes, "The 
Spoilers," "The Ne'er-Do- Well," "The Barrier." Given at your 
regular rental to Goldwyn contract customers. The first and 
only Rex Beach production ever available in this manner. Re- 
leased December 2. 

MAE MARSH in "THE CINDERELLA MAN" by Edward 
Childs Carpenter. A beautiful and wonderful holiday picture 
made by one of the greatest of all directors, George Loane 
Tucker. A picturization of Oliver Morosco's big stage success. 
Released December 16. 

MARY GARDEN in Anatole France's famed story, "THAIS," 
bringing this artist of world-wide reputation to the screen for 
the first time. This will be the most sensational and remarkable 
box-office success ever booked for your theatre, and you get it 
at your regular Goldwyn rental. Released December 30. 



0GOLDWYN PICTURES CORPORATION® 

Edgar Selwyn Margaret Mayo 

"Vice President Editorial Director 

New York City 



. 

In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



1440 



THE MOVING PICTURE WORLD 



($oldwy 



December 8, 1917 



ictures 






S 



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a 



ItiaiS^m^ 



■■ 



Another Smashing Success 

-for 

Unrivalled Madge Kennedy 

rpXHIBITOR telegrams and newspaper reviews 
■^ in important first-run cities make good the 
Goldwyn prediction that this joyous girl from the 
beginning would be one of the screen's most 
popular stars. Enthusiastic reviews quoted here 
reveal that 

Madge Kennedy 

in 

Nearfy Married 

hy Edgar Selwyxi 

instantly registered both a box-office and dramatic 
success and that her popularity is increasing with 
amazing swiftness. 



PHIL A. NORTH AMERICAN: Edgar Sehvyn's "Nearly Mar- 
ried" la fall of fan, plot, action and "pep." It Is a real* 
picture. Madge Kennedy is wonderful. 



BOSTON GLOBE: An even 
greater success is Madge 
Kennedy in "Nearly Mar- 
ried" than in "Baby Mine." 

PHILA. PRESS: Madge Ken- 
nedy brings Joy to tbe 
Stanley patrons in "Nearly 
Married." Here is tbe 
freshest personality in mo- 
tion pictures. 

PHILA. RECORD: Here is 
the most notable pictnre of 
the season, and Madge Ken- 
nedy at one leap landed at 
the top. 



BOSTON POST: Madge Ken- 
nedy in "Nearly Married" 
is drawing packed houses 
at the Boston Theatre. 

CLEVELAND LEADER: In 
all the screen world there 
Is no comedienne like 
Madge Kennedy. "Nearly 
Married" is a huge suc- 
cess. 

PHILA. LEDGER: The win- 
ning Madge Kennedy in 
"Nearly Married" is filling 
the Stanley to the doors. 
Her popularity Increases. 



Remember this: In all the world there are no eyes so fascinating— 
And she has the happiest, sunniest smile ever seen on the screen 

GOLDWYN PICTURES CORPORATION^ 



Samuel Goldfish 

President 

16 East 42d Street 



Edgar Selwyn 

Vice President 



Margaret Mayo 

Editorial Director 

New York City 



December 8, 1917 



THE MOVING PICTURE WORLD 



1441 



Rex Beach Pictures 



IIIIMllllllllll/Mrf. 



''THOUSANDS of exhibitors were ready to 
pay advanced rental prices for this 
tremendous production which now comes to 
all Goldwyn contract exhibitors at the same 
prices they pay for Goldwyn Pictures. 

REX BEACH'S 

GREATEST STORY 

THE 

AUCTION BLOCK 

is the only production by America's most 
popular author that will ever be available to 
exhibitors under these conditions. 

The story told in "The Auction Block," al- 
ready known to millions, will bring audiences 
flocking into your theatre at this very 
moment when you need every dollar of pat- 
ronage that can be attracted to your box- 
office. A bigger profit-making picture than 
"The Spoilers," "The Ne'er-Do-Well" or 
"The Barrier." 

0GOLDWYN PICTURES CORPORATION^ 



Samuel Goldfish 

Prttidtnt 



Edgar Selwtn 

Vit« President 



16 East 42d Street 



Margaret Mayo 

Editorial Dirtcter 

New York City 



In Answering: Advertisements, Ptease Mention the MOVING PICTURE WORLD. 



1442 



THE MOVING PICTURE WORLD 



December 8, 1917 



(Mchyy 



ictures 



The Screen's Greatest Holiday Attraction 

HTHE story of the girl who has 
everything in the world she 
wants except the man she loves. 
How she wins her heart's desire is 
revealed when you see 

MAE MARSH 

»* The 

Cinderella Man 

from Oliver Morosco's Stage Success 
by Edward Childs Carpenter 



Every exhibitor will be inter- 
ested in these two assertions: 

1. This is the greatest 
Mae Marsh picture ever 
made. 

2. This is the most power- 
ful and beautiful picture 
George Loane Tucker 
ever directed. 



0GOLDWYN PICTURES CORPORATION . 

Samuel Goldfish Edgar Selwyn Margaret Mayo 

President TRee President Editorial Director 

16 East 42d Street New York City 



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December 8, 1917 



THE MOVING PICTURE WORLD 



1443 




icturcs 



C&oldwy 



'lell Us All About MARY GARDEN 

c/ in, *T f\rt'l o 




irv TKais 

6y Anatoie France " 

TS she beautiful? Is she slim and grace- 
* ful? Is it true that there has never 
been another woman like her on the 
screen? 

Is she the emotional and dramatic mar- 
vel on the screen that she is on the 
operatic stage? Has she a sensational 
dance in "Thais"? 

Does she wear wonderful gowns? Will 
her gowns and costumes suggest new 
fashions to thousands of women? Will 
women like her in "Thais"? 

Will she give men "something to talk 
about" for the next year? 

Is "Thais" a sensational production? 
Does it contain anything never seen be- 
fore in motion pictures? 

To all of the questions 
(joLdwyn, answers "Ye?! 1 

0GOLDWYN PICTURES CORPORATION® 



Samuel Goldfish 

Vrttident 



Edgar Selwyn 

"Vitt Prertdeni 



16 East 42d Street 



Margaret Mayo 

Editorial Director 

New York City 



jiliiiiilBlii^iiiiiiUUiiiiihiiiiiijiUhii-iiiiijiiiiiiiiiiMiiiiiiiiMiiuiBihiii;!',:;::: 

In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



1444 



THE MOVING PICTURE WORLD 



December 8, 1917 



A Profit For All Who Have Played It 

A SUCCESSFUL motion picture production is one that plays to a profit and 
creates a good reputation for the house. Any picture that plays to big 
business for a week but leaves a bad impression behind is a picture to avoid. 
The great virtue of "The Manx-Man" aside from its immediate drawing power is 
that audiences remember it for months after seeing it. 

Geoi*cje Loane Tucker's 

picturization. of 

HALL CAINE'S GREATEST STORY 

TH E 

MANX-MAN 



SKI 



X\\\x\\\\\\ \\\\W\ \- 



with. 
Elisabeth Risdon * Henry Alnley 



Fred Groves 



11 



has just scored tremendous box-office successes for the exhibitors listec 
below and is booked at this time in more houses in the brief period since 
its release than have ever before signed up for any special production. 

What "The Manx-Man" Did For These Theatres It Will Do For Yours 



I 
■ 



■ 



NEW YORK, N. Y.. The National 
Avenue R 
Victoria 
Greeley Sq. 
Lincoln Sq. 
New York 
Orpheum 
American 
W-est End 
Palace 
86th Street 
116th Street 
Morningside 
Regun 
42nd Street 
Circle 
Delancy 
Washington 
77th Street 
Adelphi 
Boulevard 

BROOKLYN. N. Y.: DeKalb 

Broadwav 

Fulton 

Royal 

Warwick 

Bijou 

Electra 

Cumberland 

ALBANY. N. Y.: Clinton. Sq. 



AMSTERDAM, N. Y.: Lyceum 
BRONXVILLE. N. Y.: Picture House 
NEW ROCHELLE. N. Y.: Loew's 
CHICAGO. ILL.: The Orpheum 
The Hamlin 
The Gold 
White Palace 
Terminal 
Oakland Sq. 
Chateau 
Lakeside 
Metropolitan 
Frolic 

Cosmopolitan 
Columbus 
EKIE. PA.: Strand 
LATROBE, PA.: Paramount 
TYRONE. PA.: Wilson 
CANONSBURG: Alhambra 
CHARLOTTE, N. C: Broadway 
COLUMBIA, S. C: Ideal 
CHARLESTON, S. C: Majestic 
WELLSVILLE. N. Y.: Lyric 
SARANAC LAKE. N. Y.: Colonial 
LOUISVILLE. KY.: Walnut 
MUNCIE, IND.: Wysor Grand 
ELWOOD. IND.: Alhambra 
EL PASO. TEX.: Grecion 
HOUSTON. TEX.: lsis 
MUSKOGEE. OKLA.: Broadway 



LAWTON. OKLA.: Metropolitan 
SALT LAKE CITY: American 
ANACONDA, MONT.: Imperial 
LEWISTON, MONT.: Judith 
BUTTE, MONT.: Ansonia 
BOSTON. MASS.: Castle Sq. 
DENVER, COLO.: Paris 
ATLANTA, GA.: Strand Vaudette 
SAVANNAH, GA.: Odeon 
NEWARK, N. J.: City 

" Loew's 
HOBOKEN, N. J.: Bishop 

Lyric 
UNION HILL, N. J.: Pastime 
LONG BRANCH, N. J.: Grand 
ELIZABETH, N. J.: U. S. Garder 
RED BANK, N. J.: Lyric 
I'TICA, N. Y.: Park 
GENEVA, N. Y.: Temple 
HIBBING, MINN.: Majestic 
FARGO. N. D.: Garrick 
SIOUX FALLS, S. D.: Colonial 
RENO, NEV:: Majestic 
OAKLAND, CAL.: Kinema 
SAN FRANCISCO, CAL.: Jewel 
SEATTLE. WASH.: Strand 
WALLA WALLA. WASH: Liberty 
EVERETT, WASH.: Orpheum 
PENDELTON, ORE.: Arcade 
PORTLAND, ORE.: Majestic 
ASTORIA. L. L, N. Y.: Steinway 



1 



This powerful production is distributed exclusively through the offices of 

Q oXdvxyn 



Distributing Corporation 

16 East 42d Street New York City 



December 8, 1917 



THE MOVING PICTURE WORLD 



1445 



FIGHT ^eGONDOLAt°h f eZEPPELIN ! 



^AoJiO^.r/tce^^^LS^an^f^^SX SPECTACLE 




Written by J 
v ^^GARDNEIl SULLIVAN 

<^S'...^. y .0/rected and P/iotogf&phecl bg 
IRVIN V. WILLAT. 

NATHAN H. GORDON 

WRITES THAT HIS 

Scollay Square 
"Olympia," Boston 

Did such a big pre-release week's 
business with "THE ZEPPELIN'S 
LAST RAID" that he has booked 
it for all of his theatres. 

News of a real box office winner 
spreads like wildfire. 

Bookings are coming in so fast 
from all parts of the country that 
the box office business of this 
great spectacle promises to reach 
the Million Dollar Mark in the 
length of time it took other big 
special productions to get started. 

[E SECOND BIG THOMAS H. INCE SPECIAL PRODUCTION 




Author— C. GARDNER SULLIVAN. 



RELEASED DECEMBER 3RD 

Director— RAYMOND R. WEST. 



Length— SEVEN REELS. 



BESSIE BARRISCALE <» THOSE WHO PAY 

K EXHifiiMS'BOyKiNIi CORPORATION 



» 



fcxecutives— FRANK Oi. HALL and WILLIAM OLDKNOW 

TOP 0' THE TIMES BUILDING, NEW YORK 



BOOK THROUGH THE FOLLOWING EXCHANGES: 

HOFFMAN-FOURSQUARE: 



NEW TOItK (720 7th Ave.) 
BT'FFAI.0 (47 W. Swan St.) 
DETROIT (304 Jos. Mack Bldg.) 
CHtCAGO (207 So. Wabash Ave.) 
DENVER (17:i5 Welton St.) 
SEATTLE (2013 W. 8tli St.) 
LOS ANGELES (514 W. 8th St) 
PITTSBURGH (127 4th At«.) 



HOFFMAN- FOURSQUARE: 
PHILADELPHIA (1325 Vine St) 
CINCINNATI (301 Strand Theatre Bldg.) 
ST. LOUIS (301 Empress Theatre Bldg.) 
WASHINGTON (8 E St. N.W.) 
CLEVELAND (310 Sloan Bldg.) 
KANSAS CITY (1120 Walnut St) 
SAN FRANCISCO (191 Golden Gate Are.) 
MINNEAPOLIS (208 Film Exchange Bldg.) 



FRANK GERSTEN. INC.: 
NEW JERSEY (220 W. 4 2d St. New York CltT) 

GLOBE FEATURE FILM CO.: 
NEW ENGLAND (20 Winchester St. Boeton. 



CONSOLIDATED FILM 4. SUPPLY CO.: 

ATLANTA (114 Walton St.) 
DAL1.AS (1900 Commerce St) 
NEW ORLEANS (Grarler 8t) 



1446 



THE MOVING PICTURE WORLb 



December 8, 1917 



HKHMnH^Mmi 



MMMH 



'■■ 



7/2e EXHIBITOR face/ 
^eompetitioix — war tax 
&r>A reel tax^-o ^o ^-o^-o 

BUT Wm. 5. Harfr Face 

Face^r the Public 

Face to Face 

The Girl ii\ your Box office 

YOU face IheRECEIVIHG TELLER 
at your BanK cxf ter playing 

WILLIAM S. HART 
THETWO-GIMIMiW 

Produced by THOS. H' 
Askyourbest Independent Exchadi 






iW 




STATE RIGHTS 
BUYERS:- 

For your territory 
Apply to tKe . 

W.H.PRODUCTIOiW C? 

71 Wert 23 rd $t.,Kzw Ybrk City 

P]xoi\aGraia.3027 



.■■•*. i 



December 8, 1917 



THE MOVTNG PICTURE WORLD 



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The California Theatre, 
is one of the finest in 
the world. 



¥r Mr. Eugene H. Roth 

V/?C - - (the Managing Director) 

is one of the celebrated 
exhibitors of these United States. 

tt We believe no first- 

ly /7C - m class theatre program 

is complete unless it 
has one of our one-reel features. 



Educational Alms Corporation 



*me*. 



729 TUVENUE 



NEW YORK, m 



Y, 



In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



1448 



THE MOVING PICTURE WORLD 



December 8, 1917 



THE 



Wappkdp 



~fj&" - 



\ 



the /making /evea reel 

COMEDY-DRAMA 

featurinq MACIfTE 
The qiant hero of "CABI Rl A" 



iJTATE 

right; 



> 



J. R. GRAINGER, General Man- 
ager Allen Film Corporation, 
Chicago, says: "THE WARRIOR 
is the greatest novelty picture I 
have ever seen. It will appeal to 
every live exhibitor and to every 
one of his patrons." 

RESULT: Allen Film Corpora- 
tion now owns the exhibition 
rights to THE WARRIOR for the 
States of ILLINOIS, MICHIGAN, 
IOWA, NERRASKA, OHIO, IN- 
DIANA. 



J. E. KEMP, General M:\nager Westcott Film Corporation, Min- 
neapolis, says: "THE WARRIOR is the best bet of the year 
A great relief from the general run of big features." 

RESULT: Westcott Film Corporation now owns the exhibi- 
tion rights to THE WARRIOR for the States of WISCONSIN 
MINNESOTA, NORTH and SOUTH DAKOTA. 

RICHARD A. ROWLAND, President of Metro, says: "THE 
WARRIOR with Maciste is the best buy of the year." 

RESULT: The Clark & Rowland Theatres Company now 
owns the exhibition rights to THE WARRIOR for the States of 
WESTERN PENNSYLVANIA, WEST VIRGINIA. 

HENRY ALLSOPP, President Civilization Film Corporation of 
New Jersey, says: "THE WARRIOR is the best picture I have 
ever seen and I think will be the biggest box office draw 
of the year." 

RESULT: Civilization Film Corporation of N. J. now owns 
the exhibition rights for the entire State of NEW JERSEY. 

W. C. DRUMMOND, President Special Features Company, Knox- 
villr. says: "THE WARRIOR is the real big picture of the 
year." 

RESULT: Special Features now owns the exhibition rights 
tat THE WAIIIUOR for the States of TENNESSEE, GEORGIA 
FLORIDA, ALABAMA. ' 



W. S. BREWSTER, of the Birth of a Nation Company of the 
Northwest, says: "THE WARRIOR is the first picture I have 
seen worthy to follow our big success, 'The Birth of a Nation'." 
RESULT: Jorden-Brewster Company, Seattle, Washington, now 
owns the exhibition rights to THE WARRIOR for the States of 
WASHINGTON, OREGON, IDAHO, MONTANA. 



LAZOWICK & SCHWARTZ, American Film Co., Philadelphia, 
Pa., says: "THE WARRIOR is a wonderful combination of 
comedy, thrills and beauty, and will appeal to every audience." 
RESULT: American Film Co. now owns the exhibition rights 
for THE WARRIOR for the States of EASTERN PENNSYL- 
VANIA, MARYLAND, DISTRICT OF COLUMBIA, VIRGINIA, 
DELAWARE. 



HERMAN RIFKIN, Eastern Feature Film Co., Boston, Mass., 
says: "THE WARRIOR, featuring Maciste, is the first big pic- 
ture worthy of the name 'special' I have seen this season. It 
will sure be a big money maker." 

RESULT: Eastern Feature Film Co. now owns the exhibition 
rights for THE WARRIOR for the States of NEW ENGLAND. 



HERBERT LUBIN 



GENERAL ENTERPRISES, INC. 



Longacre Building, 1476 Broadway, New York. 




In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



December 8, 1917 



THE MOVING PICTURE WORLD 

"MOTHER" 

is the latest and best 

production of the 

internationally famous director 

GEORGE LOANE 
TUCKER 



1+49 




STATE 
RIGHTS 



Beautiful 
ELIZABETH RISDON 

in her 
remarkable characterization of 

MOTHER 



WID'S SAYS: 



r? Remarkably Effective Characterization 
and Human Touches That Hit." 



EXTRACTS FROM WW'S OF NOVEMBER 8, 1917 



If your patrons enjoy good human touches and excellent 
characterizations, thisjwill register as a most enjoyable little 
production. 

The main thread of the story develops around a situation 
where the little mother has strength enough to send her dearly- 
beloved boy to jail when she finds that he is a thief. This idea 
is different from most stories and just as effective as it is dif- 
ferent. A romance is developed, with the near-calamity of an 
elopement with another's wife, but all through the action we 
find the situations eventually turning to where the mother was 
the deciding factor. 

Certainly this production is a triumph for Miss Risdon 
and is another proof of Producer Tucker's ability to register 
human touches and atmosphere. I believe most patrons any- 
where would welcome it because of the very effective touches 
of pathos and the different atmosphere of it all. 



THE jBOX.OFFICE! JANGLE 

The fact that this is a George Loane Tucker production, 
and has as a star Elizabeth Risdon, the heroine of "The 
Manx-man" and "Misalliance," should make this a box office 
asset. You can safely guarantee that it is an exceptionally 
human study of the relations between mother and son. Be- 
cause of it being an English film I think some of the stiffness 
and overplaying of the supporting cast will be overlooked, 
particularly since the very human bits in which Miss Risdon 
figures come frequently enough to keep the production hitting 
on high most of the way. 

Backed by McClure's publicity — which is certainly ef- 
fective — I would say that this is a very good bet. It isn't a 
tremendous film but it is a pleasing human production that 
registers an exceptional characterization and has enough hu- 
man touches to make most anyone leave your house with a 
feeling of having seen something worth while. — Wid's. 



McCLURE PICTURES Announces that it has Appointed as Selling Agents for "MOTHER' 

GENERAL ENTERPRISES, Inc. 

Longacre Building, 1476 Broadway, New York City 



1450 



THE MOVING PICTURE WORLD 



December 8, 1917 




December 8, 1917 THE MOVING PICTURE WORLD 



1451 



W 



rf* 



V .. 



.> 



w&w 



i 



WILLIAM A,£!>a.ADV: 
Director -G&r\ <?/•«./. 
WOI3.L.D -PICTUR-PS 



cJYINE 
ELVIDGE 



in. 




1 ke leiYuvCase 

Directed, try GBOtXGE- KE-LSON 



wm^m^m$wmmmmi^^^^^^^^^^^ 



\n Answprin* Advertisements, Please Mention the MOVING PICTURE WORLD. 



1452 



THE MOVING PICTURE WORLD 



December 8, 1917 




1ILLIAN WALKER. 
. of winsome, un- 
-* pretentious charm 
has won world-wide pop- 
ularity through the force 
of her bewitching per- 
sonality. 

"THE GRAIN OF 
DUST," by David Graham 
Phillips, the second of 
the Lillian Walker series 
is a picturization of the 
greatest story that the 
most gifted analyst of 
human emotions has 
contributed to 
American 1 i t e r a- 
ture. 



IN the direction of "THE GRAIN OF 
DUST" Harry Revier even surpassed 
his achievement in "The Lust of the 
Ages." 

Millions have read and reread the 
story, as a play it scored an instant suc- 
cess ,picturized it will triple its fiction 
«... audiences. 

As a box office attraction it 
will surpass all former suc- 
cesses and prove a world- 
beater. 



"v 



Act Quick 
Get the Money 



-••'"' ................■■...«.■....■...■■. 



LILLIAN WALKER 

the: darlinc of the screen 

in DAVID GRAHAM PHILLIPS 

GREATEST STORY 



GRAIN 




December 8, 1917 

Trained 

Observers 

Everywhere 



THE MOVING PICTURE WORLD 



1453 



The live advertiser 
with something to sell 
in the picture field not 
only uses the advertising 
columns of the MOVING 
PICTURE WORLD but 
scans its text pages care- 
fully from week to week. 
There are "tips" and "leads" 
galore in the correspondence it 
prints. And, remember, the in- 
formation you secure in the 
MOVING PICTURE WORLD is 
authentic. 

A subscription to the MOVING PIC- 
TURE WORLD, leading trade publi- 
cation in the moving picture industry, 
is an investment of proven value. 
Write us today. Rates: — Domestic 
$3.00; Canada $3.50; Foreign $4.00. 



Each week's issue of the MOVING PICTURE WORLD 
is the product of scores of trained minds whose single 
aim is the advancement of the best interests of the 
moving picture industry. 

To one department alone fully forty staff repre- 
sentatives, located in all the important film centers 
and large cities of the world, contribute. The 
news they gather and provide for our columns 
furnishes a sure barometer of business condi- 
tions the world over. Intelligently read and 
digested, it is of inestimable value to every 
single individual commercially interested in 
the art of the projector and the screen. 



Work For You 

in the 
Moving Picture World 



1454 



THE MOVING PICTURE WORLD 



December 8, 1917 



Century (smedles 

present 



■HOWELL 



'NEPTUNE'S 
NAUGHTY 
DAUGHTER' 



Released Nov. 1 
by the 
LONGACRE 
Exchanges 
Listed Here 



Past 
Releases 



"Ralloonatics" 
Sept. 1st 

"Automaniacs" 
Oct. 1st 



Here are the two biggest 
Feature Comedy produc- 
tions of the season. If you 
haven't played them — you 
still have an opportunity to 
clean up. Communicate with 
any Longacre Office. See list, 
on the right. 



IN 




NEPTUNE' m 
NAUGHTY 

DAUGHTER 

Directed by J. G. BLYSTONE 



•\\ 



ATLANTA— Consolidated F. & S. 
Co., Super Features Dept., Rhodes 
Building. BALTIMORE— Baltimore 
Film Ex., 412 E. Baltimore St. 
BOSTON — Longacre. Distributing 
Co.. 13 Stanhope St. BUFFALO— 
Longacre Distributing Co., 35 
Church St. BUTTE — Longacre 
Distributing Co., 52 E. Broadway. 
CHARLOTTE— Bluebird Photoplays, 
Inc.. 307 W. Trade St. CHICAGO 
— Longacre Distributing Co., 220 S. 
State St. CINCINNATI— Longacre 
Distributing Co., Room 504, Strand 
Theatre, 531 Walnut St. CLEVE- 
LAND — Longacre Distributing Co., 
850 Prospect Ave. DALLAS— Con- 
solidated F. &. S. Co., 1900 Com- 
merce St. DENVER — Longacre 
Disirlbutlng Co., 1422 Welton St. 



DES MOINES — Longacre Distribut- 
ing Co., 702 Mulberry St. DE- 
TROIT — Longacre Distributing Co., 
75 Broadway. EL PASO — Longacre 
Distributing Co., c/o Consolidated 
F. &. S. Co.. 110 E. Franklin St. 
FORT SMITH — Longacre Distribut- 
ing Co.. 24 S. 6th St. INDIAN- 
APOLIS — Longacre Distributing 
Co.. 58 W. New York St. KANSAS 
CITY — Longacre Distributing Co., 
606-7 Shukert Building. LOS AN- 
GELES — Longacre Distributing Co., 
822 S. Olive St. MEMPH IS— Long- 
acre Distributing Co., c/o Consoli- 
dated F. & S. Co., 226 Union Ave. 
MINNEAPOLIS— Longacre Distrib- 
uting Co., 208 Film Exchange Build- 
ing. NEW ORLEANS— Consoli- 
dated F. & S. Co., Super Features 
Dept.. 914 Gravler St. NEW YORK 
CITY — Longacre Distributing Co., 
1600 Broadway. OKLAHOMA CITY 
— JLongacre Distributing Co., 116 W. 



2nd St. OMAHA — Longacre Dis- 
tributing Co., 214 S. 14th St. 
PHILADELPHIA— Falrmount Fea- 
ture Film Ex., 1302 Vine St. 
PITTSBURGH— Longacre Distrib- 
uting Co., 934 Penn Ave. PORT- 
LAND — Longacre Distributing Co., 
405 Davis St. SAN FRANCISCO— 
Longacre Distributing Co., 125 
Golden Gate Ave. ST. LOUIS— 
Longacre Distributing Co., 3547 
Olive St. SALT LAKE CITY— 
Longacre Distributing Co., 56 Ex- 
change Place. SEATTLE — Long- 
acre Distributing Co., 217 Virginia 
St. SPOKANE— Longacre Distrib- 
uting Co., 16 S. Washington St. 
TOLEDO — Longacre Distributing 
Co., 439 Huron St. TORONTO— 
State Rights Features. 106 Rich- 
mond St., W. WASHINGTON— 
Falrmount Feature Film Ex., 307 
N. 9th St. WICHITA— Longacre 
Distributing Co.. 209 E. 1st St. 



LONGACRE DISTRIBUTING CO. 

HOME OFFICE— MECCA BUILDING, 1600 BROADWAY, NEW YORK 



ecember 8,. 1917 



THE MOVING PICTURE WORLD 



1455 



11 Lfl 





with MILDRED MANNING, 
PATSY DEFORREST and BER- 
NARD SIEGEL, who have made 
intensely human many forego- 
ing "0. Henry" pictures. 



"THE LAST LEAF" is a story of New York life sueh as "0. Henry" alone 
could have related. It is another triumph added to the sensationally appeal- 
ing series of 0. Henry screen successes. 

BROADWAY STAR FEATURES 

Distributed Exclusively by General Film Company 

In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



1456 



THE MOVING PICTURE WORLD 



December 8, 1917 




IN THE PARK 




"The Champion" 
By The Sea 

A Jitney 
Elopemenf 



Book one a week apart and watch your box office receipts go up. 

New Prints — New Paper. 

1333 Argyle Street, Chicago 

George K. Spoor, President 

Distributed Exclusively by General Film Company 





Trademark 
Bag. D. 8. Pat. 1MT 



Trademark 
Beg. D. S. Pat 1907 



December 8, 1917 



THE MOVING PICTURE WORLD 



1457 




IJPflllSflB^ 

Wonders of Nature and Science 




CASCADE MOUNTAIN— BANFF NATIONAL PARK 

SCENICS SUPREME! 

BEAUTY SPOTS OF NORTH AMERICA 
AT YOUR OWN DOOR 

Screen time 15 minutes 

READY NOW --BOOK ONE EVERY WEEK 
"SALMON FISHING IN NEW BRUNSWICK" 

With the famous writers, MAXMILLIAN FOSTER, HUGHIE FULLERTON, JACK 
LAIT, GRANTLAND RICE and BILL McGEEHAN, landing the giant fish. Released 
Nov. 24. 

"LAKE LOUISE" 

A fairyland which artists of book and brush proclaim the loveliest spot on the 
continent. Released Dec. 1. 







ESSANAY'S BRAND NEW COMEDIES 
WILL PUT LIFE IN ANY PROGRAM 

FULL OF ACTION— BOOK ONE EVERY WEEK 
"HARD LUCK"— "THE GENERAL"— "ALL ABOARD" 

Distributed Exclusively by General Film Co. 

1333 Argylo Street, Chicago 

George K. Spoor, President 




Bac D. S. P»t t*J» 



1458 



THE MOVING PICTURE WORLD 



December -8, 1917 




"DARE-DEVIL" GEORGE LARKIN 
and OLLIE KIRKBY in 

"The Mystery of Room 422" 

"The Sign of the Scarf" "A Deal in Bonds" 

"The Man With the Limp" 

HELEN GIBSON, the daughter 

of daring, in 

"A Race to the Drawbridge" 

"The Munitions Plot" "The Railroad Smugglers" 

"The Detective's Danger" "The Deserted Engine" 

Special One-Reel HAM Comedies 

HAM and BUD, the funniest men on the screen, in 

"Politics at Pumpkin Center" "The Boot and the Loot" "A Whirlwind of Whiskers" 

"The Onion Magnate's Revenge" "The Bathtub Bandit" 

DISTRIBUTED EXCLUSIVELY BY THE GENERAL FILM COMPANY 
Four-color one, three and six-sheet Lithographs for all two-reel pictures and one and three-sheets 

for the single reels. 



Hi 



ffl 
1: 




►BiadTi t iooqc : 



December 8, 1917 



THE MOVING PICTURE WORLD 



1459 




Entered at the General Post Office, New York City. ■■ Second Class Matter 

Founded by J. P. CHALMERS in 1907. 
Published Weekly by the 

CHALMERS PUBLISHING COMPANY 

516 FIFTH AVENUE, AT 43RD STREET, NEW YORK CITY 

(Telephone, Murray Hill, 1610, 1611, 1612, 1613.) 

J. P. Chalmers, Sr President 

j. F. Chalmers Vice-President 

fe. J. Chalmers Secretary and Treasurer 

John Wylie General Manager 

The office of the company is the addreta of the officer*. 

CHICAGO OFFICE— Suite 917-919 Schiller Building, 64 Wett Randolph 
St., Chicago, 111. Telephone, Central 5099. 

PACIFIC COAST OFFICE--6:0-611 Wright and Callender Building, Loa 
Angeles, Cal. Telephone, Broadway 4640. 

SUBSCRIPTION RATES. 

United States, Cuba, Mexico, Hawaii, Porto 

Rico and Philippine Islands $3.00 per year 

Canada 3.50 per year 

Foreign Countries (Postpaid) 4.00 per year 

Changes of address should give both old and new addresses in full 
and be clearly written. Two weeks' time ahould be allowed for change. 

ADVERTISING RATES. 

Classified Advertising — One dollar for twenty words or less; 

over twenty words, five cents per word. 
Display Advertising Rates made known on application. 

NOTE — Address all correspondence, remittances and subscriptions to 
MOVING PICTURE WORLD, 516 Fifth Avenue, at Forty-third Street, 
New York, and not to individuals. 

CINE-MUNDIAL. the monthly Spanish edition of the Moving Pic- 
ture World, is published at 516 Fifth Avenue by the Chalmers Publish- 
ing Company. It reaches the South American and Spanish-speaking 
market. Yearly subscription, $1.50. Advertising rates on application. 

(The Index to this issue is on page 1552.) 

Saturday, December 8, 1917 



Facts and Comments 

THREE weeks ago we called attention on this page 
to the contributory cause that the war tax might 
become towards closing many picture theaters 
throughout the country and especially in our rural com- 
munities where they are more especially a necessary and 
helpful part of the life of the people. If the reports of 
several of our correspondents can be relied on this is 
exactly what is taking place. The calling to the service 
of so many of the young men in every community has 
resulted in quite a drop in theater patronage during the 
past few months and with the increase in film rentals 
and wages, the war tax is proving to be the last straw to 
many anxious managers and owners. So long as they 
can show a small profit, even equal to a weekly wage, 
they will hold on but when the weekly outlay is greater 



or equals the income, there is nothing to do but close up. 
One of our subscribers made the obvious deduction of 
the matter recently when he said : "I am now not able to 
pay a war tax nor to help the cause in any way whatever." 

* * * 

THE music tax which was recently added to the al- 
ready heavy burden of the picture theater is evi- 
dently proving a boomerang, as we predicted it 
would if the theaters generally refused to play music on 
which there was a tax for performing rights. According 
to our issue of last week, a well-known writer and pub- 
lisher of popular songs has withdrawn from the Society 
of Authors, as the tax restrictions prevent him from get- 
ting the best results from the sale of his songs through 
their limited use and decreased popularity. Judging from 
the large lists of non-taxable music published in our 
Music Department of the past few weeks, it would seem 
to be a matter of choice with any manager whether he 
pays a tax or decides only to use music on which there is 
no performing rights. Adequate royalties for the com- 
poser on a higher original price would certainly cause 
less irritation than the tax arrangement now in force. 

* * * 

CC A LL it takes is industry and a little brains." This 
r\ is a quotation from the first article in our Ad- 
vertising for Exhibitors' Department, issue of 
November 24. There is more meat, much more meat, in 
that exceedingly helpful and thought-provoking depart- 
ment every week than many of our theater managers 
realize. But then there is more real business nourish- 
ment and first-hand information in every weekly issue of 
the Moving Picture World than any single reader can 
fully assimilate and it is not necessary that he should. 
The paper covers all the activities of this great industry 
and the busy manager must select those departments of 
the paper that help him most. Going back once more to 
our opening quotation, may we suggest another reading 
of "You can do it" on page 1169, of two weeks ago. 

* * * 

IMITATION may be the sincerest form of flattery, but 
when it becomes practically impersonation of an- 
other's art or ability it amounts to nothing more or 
less than plain stealing and of a particularly mean and 
despicable brand at that. There is no surer mark of 
genuine ability than an aftermath of copyists and con- 
versely there is no more sure indication of lack of orig- 
inal ability than the mark of the copyist. We should 
study the methods of successful achievement in others 
in order to improve our own work. To simply sit 
down and copy every gesture, every line of make-up and 
every bit of odd business may result in a very good imita- 
tion of Chaplin, but it will never make one a master of his 
art. 

* * * 

TO add to the contributory causes for poor business 
in the theaters at the present time, surely we 
might have been spared the slumps in quality of 
productions that we have experienced for some time past. 
Only on a much smaller proportion of productions than 
usual have our reviewing staff been able to dig up any- 
thing to praise and commend. Our readers who follow 
the advertising pages, for instance, will have noted fewer 
quotations than usual from the Moving Picture World, 
although we are just as keen as ever to praise when we 
find something worth while. If it is not a poor story or 
no story at all, it's poor acting or more often poor direct- 
ing. The servile critic and the paper that likes to see its 
laudatory and fulsome phrases quoted in the advertising 
matter of the manufacturer may please some but does 
not fool the public. Ask the theater manager, he knows. 



vm 



THE MOVING PICTURE WORLD 



December 8, 1917 



The Tax Muddle and Why m 



DEVELOPMENTS of the past few days on the 
fifteen cents per reel war tax controversy have 
been interesting and enlightening along, several 
lines. The following are only a few of the facts that 
might be cited as bearing on the question : 

At a meeting of the New York exhibitors a few days 
since, their own lawyer advised a more careful inquiry 
before the taking of any drastic steps and was promptly 
challenged by at least one exhibitor as working in the 
interest of the manufacturers. 

A judge in Cleveland, Ohio, last week turned the suit 
of exhibitors out of court, stating that there was no legal 
ground for the action and that the exhibitors were not 
entitled to the relief sought. The suit of the exhibitors 
was to prevent the canceling of contracts on the refusal 
of the exhibitors to pay the war tax of fifteen cents per 
reel. 

A principal manufacturer of raw stock promptly 
passed along to the fiJm manufacturers the one-quarter 
cent tax placed by the government on his product, there- 
by demonstrating his belief in the contention that the 
consumer or the public should pay the tax. 

John H. Kunsky, a prominent exhibitor of Detroit, 
came to New York and investigated the question thor- 
oughly at first hand. As a result, he returned and directed 
his managers to sign new contracts agreeing to pay the 
fifteen-cent charge. 

On the other hand, we still have the League president 
issuing reams of matter prepared by some of his hench- 
men urging exhibitors not to pay the tax, and we have 
local exhibitor organizations all over the country either 
following this lead or taking a similar attitude them- 
selves. 

No apology can be offered for the somewhat arbitrary 
methods of the manufacturers and exchanges «in their 
attempt to collect the fifteen-cent tax in at least several 
"cases and their failure properly to acquaint the exhibitors 
with the necessity of collecting the tax on films from the 
public, just as surely as the tax on admissions. And, 
again, what can be said of the leadership of the exhibitors 
in taking the stand that the tax on films must be paid by 
the producers whether they can afford it or not ? 

As far as we can see this attitude on the part of some 
officials can only be prompted by some ulterior motive, 
such as the better establishment of one's position as a 
spokesman for exhibiting interests. There is certainly 
no reasonable ground for the contention that the pro- 
ducers should pay the film tax while the exhibitors pass 
the admission tax along to the public ; and this stand on 
the part of the exhibitor can not be maintained to our 
way of thinking. 

We have repeatedly pointed out in our editorial col- 
umns that the public must eventually pay all taxes, and 
the sooner the whole industry realizes this and arrives at 
a mutual understanding as to how the whole tax can be 
collected, the sooner the present useless bickering and 
splitting asunder the industry will cease, for the benefit 
of all concerned. 

Whatever may have been the wirepulling that was in- 
dulged in at Washington in May and June in an effort 
to have the tax saddled on any one branch of the industry, 
the fact remains that Congress placed the tax both on 
films and on admissions. This has certainly complicated 
the collection of the tax and also confused the issue in 
the minds of a great many. It has not in the slightest 
degree, however, altered the issue, and if the whole tax 



had been placed directly on either the films or on ad- 
missions we are inclined to believe that it must have 
been passed along to the public by the whole industry 
without question. That Congress did place the tax on 
two different branches of the trade in no way affects 
the original intention of having the tax eventually paid 
by the public, as is the case with taxes on tobacco, liquors, 
foodstuffs or any other commodity. 

To use an occasion like this as an opportunity to pose 
as the champion of one branch of the industry as against 
any other is an attitude that is beneath contempt and one 
that the trade as a whole will appraise at its true value 
when it has had an opportunity to properly weigh all 
sides of the question. 



Varner's Part in the Tax Legislation 

ONE seldom meets a man who is more fair in a con- 
troversy than William A. Brady ; he is one of few 
men who would not make a misstatement to an- 
other's disadvantage intentionally in order to further his 
own ends. It is this belief in his integrity that causes 
us to question his statement in his Chicago speech re- 
garding the manner in which the federal motion picture 
tax became a law, and the part played by H. B. Varner 
of North Carolina, in the effort made by the exhibitors 
and producers to have the proposed law modified. 

It is a matter of record that Lee A. Ochs and others 
appeared before the Senate Finance Committee in May 
and argued for a tax of one cent on all admissions vp to 
fifteen cents and two cents on admissions from sixteen 
cents up to 25 cents, etc., submitting a brief to back up 
their arguments. 

A few hours later the delegation of which Mr. Brady 
was the head appeared in Washington, got a copy of the 
Ochs brief from that delegation as it was about to leave 
town, added a paragraph to it and went before the 
Finance Committee for a further argument in behalf of 
the producers, all of which is reported in full in the 
Moving Picture World dated May 26. 

H. B. Varner was in Washington before the exhibitors 
committee got away and was told what had been done. 
He at once announced his disagreement with the con- 
tentions of the Ochs committee and subsequently went 
before the Senate Committee and succeeded in securing 
an amendment exempting admissions from taxation up to 
twenty-five cents, as reported in the Moving Picture 
World of June 2. At the same time the Finance Com- 
mittee cut out the tax on film and in this form Sections 
600 and 700 were reported out by the Senate Finance 
Committee and adopted by the Senate as its idea of the 
manner in which the motion picture industry should be 
taxed. 

The House Committee on Ways and Means retained 
the provisions taxing admissions from ten cents up and 
imposing a tax on films of one-half cent per foot on raw 
stock and one cent on completed film ready for exhibi- 
tion. This was subsequently modified to read one-quarter 
of a cent on raw stock and one-half cent on finished 
pictures. 

The industry had no further notice of the determina- 
tion of the committees in charge of the Revenue Bill 
until it was finally adopted in its present form, which 
action took the picture men entirely by surprise. 

We hold no brief for Mr. Varner, neither do we 
know what his intimate political relations are as regards 



December 8, 1917 



THE MOVING PICTURE WORLD 



1461 



Senator Simmons and Representative Kitchin, but we 
cannot bring ourselves to accept Mr. Brady's belief that 
a local political feud was responsible for the enactment 
of the existing provision taxing the motion picture indus- 
try. May not the ill-conceived actions of the Ochs dele- 
gation in agreeing to the admission tax have afforded 
the lawmakers a stronger excuse upon which to base 
their final decision? 



A Thanksgiving Thought 

By Sam Spedon. 

LET us for a moment stop, look and listen. Just 
think of the hungry hordes that have come to this 
country with no other avowed purpose than to 
grab all they could, to rule or ruin. They have pros- 
pered far beyond their fondest dreams, without one 
thought of returning thanks. At this time these self- 
same filibusters are loathe to part with their proportion 
of selfish gains to sustain the land of promise and refuge, 
where they were fed on milk and honey in lieu of the 
clods and husks whence they came. If for no other cause, 
we must be thankful that these despoilers of freedom and 
usurpers of privileges they cannot enjoy elsewhere are 
taught, in the hour of need, to pay tribute to the land 
that bade them welcome to partake of its bounty, to enjoy 
but not abuse. 

After the war is over we will hail the Thanksgiving 
proclamation with an intensified gratitude and reverence 
for the land that gave us birth and a greater appreciation 
of right, justice and liberty. 



An Allied Industry 

NO matter how optimistic we may try to be, every- 
one of us realizes that the industry is passing 
through a crucial test of endurance. The tax upon 
most of us is felt individually and collectively. Never 
before in its history has the industry been asked to con- 
tribute such a large proportion of its incomes as de- 
manded from them at the present time. 

The truth is we have made money easily and been asked 
to contribute little or nothing. If we can live and let live 
we can see a much closer relationship between all branches 
of the industry, which may eventually benefit the indus- 
try as a whole and probably bring it to a rational basis 
of operation that will make it a stable business. At a 
recent convention we were requested to talk on the gen- 
eral condition of the industry as affected by the war tax. 
We said, personally, we felt very much like a passenger 
on a steamship passing through the U-boat zone. We 
were holding our breath and couldn't speak positively, 
until we had passed through and reached our destination. 
We think most of us feel that way. There are many 
small exhibitors, and some producers and distributors 
who already feel that they cannot keep afloat unless re- 
lief comes to them soon. They do not know whether 
they will sink or swim. We are all watching for the 
casualty lists every day. None has been issued yet and 
we hope there will be none. We realize that every ex- 
hibitor who goes under must necessarily weaken the 
chances of the distributors. If any number of exhibitors 
go down they will pull the distributors with them ; some 
of them at least. We are all making a running fight 
against a universal enemy and condition. Therefore, it 
behooves every one of us to help according to our strength 
and means to keep the industry alive and help each other 
to pass through the crisis with as few fatalities as pos- 
sible. 



// Looks Serious 

By Sam Spedon. 

THE fight's on. The exhibitors have thrown their 
hats in the ring and started to battle with the pro- 
ducers and distributors for the elimination of the 
15-cents-a-reel tax. In Cleveland, Ohio, a temporary in- 
junction was secured by the exhibitors to prevent 
cancellations of contracts made prior to May 9 on all 
films released prior to Oct. 4, regardless of whether the 
tax of fifteen cents has been paid or not. In Brooklyn, 
N. Y., the exhibitors have decided to cancel all contracts 
with all distributors who insist upon collecting the tax, 
beginning with the Fox (Standard) and Vitagraph. For 
full particulars we refer you to the report elsewhere in 
this issue, of the mass meeting of exhibitors held in 
Brooklyn, on November 22. 

These measures have undoubtedly stirred up a great 
deal of fighting blood on both sides. We have not heard 
of any bets made on either side. The opinion of some is 
that it will be a draw and others say it will be to the 
finish. If it is the latter we can make up our minds there 
will be some knockouts on both sides. The distributors 
say the odds are in their favor if they "stick" as a unit. 
If they don't then we can gamble on the exhibitors. The 
distributors won the Cleveland suit, which counts one in 
their favor. 

The Exhibitors' Side. 

Here are the points on which the exhibitors claim a 
decision in their favor. Fifteen-cents-a-reel a rental is 
excessive. Seven and a half cents a reel a day, taking 
fifty rentals a day as the life of a film, is all that the pro- 
ducers are taxed by the Government and no more should 
be collected from the exhibitors. They claim they are 
unjustly charged the fifteen cents tax on films produced 
and released prior to Oct. 4 on which there was no tax 
imposed by the Government. They consider the fifteen- 
cents-a-reel tax an unjust one for the distributors to col- 
lect from them, already they are overburdened and can- 
not possibly assume it. It means ruin if they pay it. 

The Distributors' Side. 

Here are the points on which the producers and dis- 
tributors hope to win. The tax impost of *4-cent on raw 
and j4-cent per foot on printed stock involves an ad- 
ditional overhead of bookkeeping, etc., bringing the tax 
up to sixteen cents a reel per rental, with fifty rentals as 
the life of the film, which is verified by Price, Water- 
house & Co., a firm of certified public accountants. They 
claim the tax is collected on the film produced before 
Oct. 4, because at the close of the war or when the tax 
is removed, they will release an equal amount of film on 
which they will have paid taxes, and this tax will, there- 
fore, equalize itself. They consider this fifteen cents a 
just tax to collect from the exhibitor, as alreadv they are 
overburdened and cannot afford to assume it themselves. 
It means ruin if they do, 

We are not called upon to act as referee in this en- 
counter. We presume it will be decided at Washington, 
during the convention to be held there on December 1 1 . 
12 and 13. We have published the claims of both side-. 
as we gather them, that those who read can draw their 
own conclusion. We will venture to say, however, that 
the exhibitors have a right to refuse to rent any film'; 
which they cannot afford to pay for and the distributors 
have a right to increase the price of their films if thev 
wish. Putting it in this way. we would decide it a draw, 
unless contracts have been entered into by both parties 
to take or furnish films with or without the fifteen cent 
tax. 



1462 



THE MOVING PICTURE WORLD 



December 8, 1917, 



Educational Motion Pictures ® h ® ^ Louis Reeves H <*" son , 



W\L have cause for profound satisfaction in that we 
arc superior to savage and half-civilized races, 
and we are reaping great benefit from the arts 
and sciences, but it is yet to be demonstrated that we are 
right in ascribing to ourselves the advantages we enjoy. 
We are at least creatures of circumstances to start with. 
Very largely through eyes we did not make, through 
brains we did not train, we have discarded the super- 
stitions and ridiculous customs of yesterday and have 
risen above the half-cracked opinions and comparative 
ignorance of today's inferior people. Through the win- 
dows of the mind we have absorbed most of those ideas 
which have formed our characters. 

Of minor importance what we hear— talk is cheap — 
it is a case of "show me" where belief is to be estab- 
lished. We prefer the testimony of the eyes to that of 
all other senses combined. No matter what is preached 
from the pulpit, or lectured from the platform, the direct 
way of making us sure that a thing exists is to make us 
see it, the thing itself, not printed signs which are sup- 
posed to describe it. From a habit of depending on sight 
we acquired a faith in print— "I saw it in the paper"— 
but that testimony is never more reliable than its author, 
and we are beginning to distrust it almost as much as we 
do our system of laws. 

There are dependable writers. Some of them even 
hesitate before attempting to frame a sentence, in order 
to make sure it expresses what they intend to convey, 
but an enormous number are chiefly concerned about 
making their medium picturesque and incidentally about 
what they have to say. Even when there is a truth to be 
told their flippancy of style causes the" impression to be 
feeble, if not false. They are less occupied with the sub- 
ject matter than in attempting to be "clever." 

In current novels, in the daily papers, in a large num- 
ber of magazines, the matter presented is so'light, con- 
tradictory and irrational that it is. skimmed over with 
amused tolerance and growing incredulity. Readers are 
going beyond it, their minds ever busy with the thoughts 
ideals and characters met with in actual experience and 
tending to place faith only in scientific works Even 
there are encountered complexities of style so formidable 
that an unnecessary amount of intellectual effort is re- 
quired to grasp what the scientist is trying to say. 

This drift does not mean that people no longer enjoy 
a good story. The actions of any one individual are 
very limited, whereas his ideas and opinions have a wider 
field His mind naturally conceives of propositions be- 
yond his power to convert into action. He has ideas 
about the acts of others which can never be performed 

S *% aCt i° f « lf - He may l0ve t0 see these Portrayed, 
to study the effects and determine for himself whether 
they are in accord with his ideas of right and wrong. In 
watching other phases of life than those which he has 
known, he broadens his viewpoint, weighs the advantages 
and disadvantages of conduct and liberalizes his system 
ot morals. J 

, We have read the precepts, we have had them sounded 
m our ears sometimes to our resentment, and often in 
vain, but the pictured experiences of other men and 
women addressing our minds through feeling, weigh 
powerfully m determining the course of each individual 
spectator. The screen story, in spite of its many disabili- 
ties, makes a direct appeal to egoistic sentiment, stimulat- 

*Copyright, 1917, Louis Reeves Harrison. 



ing notions of justice, developing the growth of sym- 
pathy and emphasizing some great truths. 

The trouble about referring to a screen story as in any 1 
sense "educational" lies deeper than popular confusion 
about the purpose of fiction, whether printed, screened 
or staged. It lies in the fact that the English language 
contains no word for that definite object in life which 
we feel. What are we living for ? We might answer 
"happiness," or "good," or "improvement," but we feel 
that these words are inadequate. For lack of a better 
word let us use "growth" in the sense that our capacity 
for enjoyment is advanced and our value, strength ancf 
circumstances improved along the lines of our finest 
ideals. 

The very word "education" arouses a lot of unpleasant 
memories, and no two men have exactly the same idea 
of what is meant when that term is employed. It is as- 
sociated with suffocating school days, with tyrannical dis- 
cipline, with studies forgotten as soon as recited, often 
of unhappy years when growth of the mind was obtained 
at the body's expense, energies exhausted that should 
have been strengthened. Plenty of feeble pictures are 
projected on the screen these days, but they are absolutely 
inspiring when compared to the stuff handed out by 
thousands of really feeble-minded teachers in our public 
schools. 

Education meant stunting in some respects instead of 
growth. It was often compulsive and distasteful on the 
principle that discipline must be enforced, even by the 
crude and inefficient hickory ruler. In other cases it 
meant a form of dainty polish, an almost useless culture. 
In its broadest sense education may mean anything that 
happens to us ; in its varied narrow senses it may repre- 
sent this or that fad of mental training, but, as we at- 
tain our finest growth as individuals and as nations 
through knowledge, let us base on its acquirement the 
true ideal of what we mean by the word "education." 

Where are we to get this knowledge? How can it be 
widely distributed and establish conviction of truth 
among those who need it most? However pleased the 
more fortunate of us may feel over certain material bless- 
ings we enjoy, we cannot shut our eyes to a lot of un- 
deserved misery, overworked poverty, curable depravity 
and teachable ignorance in our midst and on all sides of 
us. We may start out with an idea that education might 
be the remedy though politics and religion have failed, 
but we are invariably brought back to the question — how 
can it be accomplished? 

Perhaps there is lurking down in our secret hearts a 
sort of nebulous idea that motion pictures may provide 
the answer to that question, but they only open a new 
avenue for growth. In their successful utilization a new 
opportunity may be afforded for us to prove ourselves 
an intelligent race of. beings worthy of survival because 
we are capable of accomplishing a right adjustment of 
reward to effort and of dispensing happiness with the im- 
partiality of sunshine. How this beautiful new art may 
be made contributory to our improvement and advance- 
ment to higher values is a social problem, our problem as 
collective individuals, to be solved by all who can think 
for the common good, who are not mefftal sponges. 
^ Whatever suggestions I may offer have the merits of 
sincerity and good intention. It is to be logically ex- 
pected that I may need guidance in this untracked domain 
of educational motion pictures, but the field needs ex- 
ploration, and we may discover in it some such illuminat- 
ing revelation as electricity provided in lighting the world. 



December 8, 1917 



THE MOVING PICTURE WORLD 



1463 



Wm. A. Brady's Telling Chicago Speech 



Guest of Honor at Dinner in Hotel Sherman 
Gives Some Startling Inside History of 
the Imposition of the Reel and 
Theater Admission Taxes 



IT was expected that William A. Brady would be accom- 
panied by a large contingent from New York, repre- 
senting the various departments of the trade, on his 
visit to Chicago, Monday, Nov. 19, when he made a stirring 
address to the "Four-Minute Men" of this city at a luncheon 
given in his honor at the Hotel Morrison. More especially 
had it been expected that a large representation from New 
York would accompany him to be present at the get-together 
dinner in the Crystal Room, Hotel Sherman, Monday even- 
ing, given for the purpose of bringing the various interests 
in the moving picture industry into closer touch, with the 
view of better combatting the evils which now menace the 
business. There was disappointment, of course, but it was 
forgotten in the honor paid Mr. Brady as the guest of the 
evening, and by his impassioned speech, in which he be- 
sought exhibitors throughout the entire country to forget 
their differences and unite for the preservation of their 
business. 

Joseph Hopp, president of Chicago Local, Illinois Branch, 
M. P. E. L. of A., was toastmaster and presided with his 
customary felicity at such gatherings. He first called on 
Aldermen Schwartz, Rodriguez, Maypole and Steffen, who 
were present, for four-minute speeches, all of these gentle- 
men being greatly interested in motion pictures and anxious 
to have a censorship in Chicago that will eliminate evils 
without hampering the industry. Alderman Steffen, father 
of the Steffen ordinance, declared himself against a one-man 
censorship and believed that his proposed ordinance should 
receive the support of a majoritv of the Council. 

Taylor Holmes, Essanay's popular comedian, and Jack 
Gardner, another Essanay favorite, were next called on. 
Instead of indulging in speechmaking, each of these gentle- 
men preferred to amuse his audience. Mr. Gardner sang 
a ditty and told several funny stories which were received 
with loud acclaim, while Mr. Holmes fairly brought the 
gathering to its feet by his recitation of a humorous selec- 
tion and more particularly by his recitation of "Boots," by 
Rudyard Kipling. Wm. A. Brady, guest of the evening, then 
delivered the following speech : 

Mr. Chairman. 1 thank you for the introduction, anil gentlemen of 
the City Council of Chicago, I trust that I am not going to bore you 
for the first few moments of my. speech, if I delve a -bit into motion 
picture politics. I trust the other gentlemen here who are not con- 
nected with the motion picture industry will not also be bored but as 
I came a thousand miles to say what I am going to say to the motion 
picture men of Chicago, that must be my authority. 

A good many years ago I managed a prize fight in the city of New 
York between Peter Maher and Tom Sharkey. Peter Maher was known 
at that time as the toughest kndcker-out in the business. When the 
Irishman hit a man on the 'jaw he went out for the count Sharkey 
was known as the toughest proposition in the prize ring, and as the 
bell rang for the men to go to the center, and as they did go to the' 
center in the first round, Sharker sparred off in front of the terrific 
Irishman and said, "All coons look alike to me." Now, that is the 
way I feel tonight. All coons in the motion picture industry look alike 
to me tonight. 

I. was elected' president of the National Association eighteen months 
ago. and during those eighteen months that have passed I have had a 
Jot of experience. I have only about six months more to serve, If I- 
live. Coming to the end of my office, I come to the town that I think 
Is the liveliest in the country, and I am happy to face such an Intelli- 
gent looking lot of men connected with the motion picture business as 
I am facing tonight. 

I want to go back a few months. I want to go back a vear, when we 
were bein~ driven from pillar to post in -every aldermanic chamber by 
every legislature — and amateur lawmakers-of the United States. The 
fact remains that in thirty-eight states last year- there was legislation 
introduced adverse to the motion picture industry. In most of the cases 
It was censorship legislation, and in not cine-case, gentleman — and New 
York State was included among the states — -was any of that adverse 
legislation passed. 

I pass from that to tho time when a man who., we must all admit Is 
the most advanced mind, in the world, out present President — God bless 
him (applause) — wrote and said that he regarded our industry, that he 
regarded the screen); that he regarded the motion picture as the finest 
source of spreading public information in the world; when he called 
upon me, your President, te mobilize this industry so that it might 
cooperate with all tbe branches tjf the National Government in this 
time of great national emergency. 

Every department in the government has accepted, our service with- 
out any profit fixing, we have not had to have any cost or profit set 
upon our services. We have done it to the Queen's taste; you may not 
.u ow . if ' bllt we have - We nave nad our men In co-operation with 
the War Department, with the Navy Department, with the Aeroplane 



Department, with the Treasury, with the activities of agriculture. Our 
men have paid their expenses and gone from New York to Washington 
and to all parts of the country again and again without asking one 
nickel, either lor their traveling expenses or their hotel expenses, and 
every head of every department in the city ol Washington today will 
declare, when asked, that no industry in this great country during the 
last six months has served this country with finer effort than the 
motion picture industry. (Applause.) 

Now, having said that to you, gentlemen, and I could go farther along 
and exploit what we have done and what we are going to do, I say to 
you: Why should not we take ourselves seriously? We do not. We 
are not on the level with ourselves. There are abuses existing in this 
industry that could not exist in any industry controlled by the class of 
men that I see here in this room before me, and I am going to tell 
you more of that. At the present moment you are suffering from a tax 
that has been put upon you by the Senate, or by Congress, a double 
tax. Let me tell you the history of how that tax was put on. There 
was first introduced in the House a ten per cent, tax on admission and 
a film tax, one cent upon exposed films and a half cent upon unex- 
posed — one cent and a half. A group of men went to Washington after 
this had passed the House — we had been advised not to fool with the 
House of Representatives, but wait until it got to the Senate — and a 
group of men representing the different branches of this business went 
to Washington. Many of them were exhibitors, and one morning about 
half past ten, as the Senate Finance Committee was in the room there 
listening to the arguments on the tax, a gentleman from Philadelphia — 
I don't know who he was — went out of our room where we were con- 
sulting as to what we should do, and he deliberately put in a brief 
for the exhibitor to the Senate Committee agreeing to 'he ten per cent, 
tax on admission, without any consultation with the ether branches 
of the business at all. He came back and told us that he had put 
that brief in and then he left for Philadelphia, and we continued our 
argument. 

An hour later I appeared before the Committee for the business as a 
whole, and in the first few minutes of my talk I was told by Chairman 
Simmons that there was a brief already before the Committee agreeing 
to the ten per cent, upon admissions. Then I took up the question of 
the film tax and claimed that we were being taxed double. I claimed 
that the people who just preceded us — the phonograph people — had been 
taxed three and five per cent, upon the sale of their phonographs, but 
that they paid no tax on the celluloid they use in the phonographs. 
The Committee agreed. Then I asked, why do you tax us upon our 
raw products? Suffice it to say, I was told by Senator James after- 
wards, and I was told by Senator Simmons afterwards, that I had 
prevailed upon the Committee and that the film tax was cut out of 
the bill. 

Now, what happened? You remember the proceedings in Chicago last 
summer of the Exhibitors' League. You remember the division. You 
remember my appeal to both parties that there should be no division. 
You remember I told them then that It was no time for a divided 
industry. You remember that twice that day I begged and implored 
them not to divide. No heed was paid to me by them. I don't know 
whose fault it is. I am not here to attack anybody personally, but I 
do know this, that when this bill came before the Joint Conference 
Committee — that is the committee of five from the House and the com- 
mittee of five from the Senate — in order to prepare the bill for final 
passage by both houses, I do know this, gentlemen, that two sets of 
exhibitors went to Washington, paraded the lobbies of Congress for 
weeks at a time abusing each other, one saying that they represented 
the industry and the other that they represented the irdustry. What 
was the result? The film tax was restored because of the row that 
happened and because Mr. Varner (who is a fine gentleman and who Is 
very strong politically in North Carolina) chanced, in the previous 
campaign, to oppose the selection of Claude Kitchin for United States 
Senator instead of Senator Simmons, who was the head of the Senate 
Conference Committee. Thus, you were mulcted out of God knows 
how many millions of dollars just because of a petty factional fight in 
the state of North Carolina. And the reason for that, gentlemen, is 
that this is a divided industry. 

I say to you now, gentlemen, that taxation has only begun ; that If 
you think you are hit hard now, you have not begun to bt hit ; and that 
you must get together. You have got to take any -man — no matter what 
his name is, whether it be Ochs, Pettijohn, Brown, Smith or Robinson, 
or any man in the motion picture business that is out of tune with 
it, and strangle him, figuratively, unless he comes in. I am saying 
this fearlessly, no matter whose head I hit, because I have nothing to 
gain. I work for a salary, I produce pictures. I am acting unselfishly. 
I have spent my money and given my time as the head of the industry. 
I challenge any man connected with any section of tbe moving pic- 
ture business to insinuate that anything I have ever done during the 
last eighteen months has been done selfishly. I have been for the 
industry first, last and all the time, and I have come up to the point, 
gentlemen, where I must call upon you from Chicago to put your feet 
down and say to the disturbing elements in this business: "You must 
get together." (Applause.) 

I am not here, electioneering. I am not here advocating my company. 
I could leave them tomorrow and It would not cost me a nleht's sleep. 
I am not here in the interest of any trades newspaper. I own no stock 
In any trades newspaper. I am here as the representative of the Presi- 
dent of the United States, independent of any organization In the mov- 
ing picture business, pleading to a lot of intelligent 1 /oking men to 
dignify their business and consider themselves and take themselves 
seriously. 

Now, this gentleman (Mr. Berkson. a lawyer) at the end of the table 
a few moments ago said it was not our purpose to educate the public. 
I take issue with him. There Is no source or method in the world so 
valuable for the education of the public, for the education of the col- 
lege, student, the education of the child in the kindergarten, as tbe mo- 
tion picture. (Applause). I will live to see the day. I hope, that In 
every schoolroom In the world, from the highest class in Harvard to 
the smallest classroom in the kindergarten, there will be a motion 
picture machine, and a screen, so that the studies that are now tiresome 
to the ehil_d will be made entertaining to the child : that things which 
now bore the child to death will be made' entertaining by the aid of 
the screen and the use of the motion picture. And I Bay to yon. sir 
(Mr. Berkson), that the great trouble with the motion picture business 
and the people connected with It today Is that they believe it is only for 
entertainment and amusement. 



1464 



THE MOVING PICTURE WORLD 



December 8, 1917 



I have known the time when the automobile was considered just a 
pleasure machine. I h;ive known the time when the automobile business 
was in just as bad a condition as the motion picture business is today, 
and when the automobile business went to smash because it was divided 
with in itself. Then a lot ot foxy and intelligent men walked in on 
them, took up the responsible units in the automobile business, and it 
became one of the greatest businesses in the world, and will have a 
large part in winning this war. That business has not only supplied 
methods on the ground to win the war, but at present Mr. Henry Ford 
is turning out one Liberty motor a day, and on the first day of next 
May there will be fifty thousand aeroplanes in Europe, manned by 
fifty thousand young Americans. Every one of those aeroplanes will 
be made by the automobile manufacturers of the United States. (Ap- 
plause.) 

And I say to you at the present moment that, without your knowing 
it, today the motion picture is taking a great part in winning this 
war. Less then three weeks ago three representatives of your industry, 
myself and two others, were honored by sitting for one hour in the 
White House — not in the Executive office, but in the White House, with 
the President of the United States. He said to us: "I want your as- 
sistance. I regard you people as one of my responsible agencies. I 
regard the Young Men's Christian Association and the Knights of Co- 
lumbus as another one of my responsible agencies. I want you people 
to get together. I want you to know that on the front, the eastern 
border, there are one hundred and ninety-six divisions of Germans who 
are being held there by a handful of Russians. They cannot leave. If 
that one hundred and ninety-six divisions of Germans were turned 
over to the western front it is going to prolong this war two years. 
The Russian Government is at